Analytics Used by UK Wealth Management Companies: Market Share (2026)

Updated June 2026

This directory shows detected Analytics market share across 980 of 5,814 trading UK wealth management companies, with Google Analytics appearing in 90.3% of detected cases.

Analytics systems are identifiable at 980 of 5,814 trading UK wealth management companies. Usage is concentrated: Google Analytics appears at 90.3% (885), while Site Kit reaches 9.7% (95) and MonsterInsights 5.4% (53).

Smaller firms dominate the identifiable market. Google Analytics leads across all employee bands, with 90.3% in Under 10 employees, 92.6% in 10–50 employees, and 60.0% in Over 50 employees.

The rest of the market is fragmented. Microsoft Clarity appears at 3.5% (34), Experian at 2.9% (28), Crazy Egg at 1.3% (13), Dynatrace at 0.9% (9), and Leadfeeder at 0.7% (7), with 36 further systems covering 36 companies.

979

wealth management with detected Analytics

Of 5,815 UK wealth management

16.8%

Detection rate

2026

Systems detected

In this category

90.3%

Leader share

Google Analytics

UK Wealth Management Analytics market share

Dynatrace

Other (36 systems)

Share of the 979 UK Wealth Management with a detectable system. As of June 2026.

Analytics compared

System	UK Wealth Management	Share	Median headcount	London share	Typical profile
Google Analytics	884	90.3%	5	19.5%	Small firms, common default
Site Kit	95	9.7%	5	13.7%	Small firms, site analytics plug-in
MonsterInsights	53	5.4%	6	11.3%	Small firms, analytics plug-in
Microsoft Clarity	34	3.5%	—	—	Buy these companies as a spreadsheet →
Experian	28	2.9%	—	—	Buy these companies as a spreadsheet →
Crazy Egg	13	1.3%	—	—	Buy these companies as a spreadsheet →
Dynatrace	9	0.9%	—	—	Buy these companies as a spreadsheet →
Leadfeeder	7	0.7%	—	—	Buy these companies as a spreadsheet →
Contentsquare	5	0.5%	—	—	Buy these companies as a spreadsheet →
Adobe Analytics	5	0.5%	—	—	Buy these companies as a spreadsheet →
Statcounter	5	0.5%	—	—	Buy these companies as a spreadsheet →
Plausible	5	0.5%	—	—	Buy these companies as a spreadsheet →
CallRail	4	0.4%	—	—	Buy these companies as a spreadsheet →
Fathom Analytics	4	0.4%	—	—	Buy these companies as a spreadsheet →
TWIPLA	4	0.4%	—	—	Buy these companies as a spreadsheet →
Mouseflow	4	0.4%	—	—	Buy these companies as a spreadsheet →
ExactMetrics	4	0.4%	—	—	Buy these companies as a spreadsheet →
ZoomInfo	3	0.3%	—	—	Buy these companies as a spreadsheet →
PixelYourSite	3	0.3%	—	—	Buy these companies as a spreadsheet →
Pingdom	3	0.3%	—	—	Buy these companies as a spreadsheet →
PagePulse	3	0.3%	—	—	Buy these companies as a spreadsheet →
Visitor Queue	3	0.3%	—	—	Buy these companies as a spreadsheet →
Lucky Orange	2	0.2%	—	—	Buy these companies as a spreadsheet →
Lead Forensics	2	0.2%	—	—	Buy these companies as a spreadsheet →
Lotame	2	0.2%	—	—	Buy these companies as a spreadsheet →
Adjust	2	0.2%	—	—	Buy these companies as a spreadsheet →
Microsoft Power BI	2	0.2%	—	—	Buy these companies as a spreadsheet →
Quotemedia	2	0.2%	—	—	Buy these companies as a spreadsheet →
Snitcher	2	0.2%	—	—	Buy these companies as a spreadsheet →
Pendo	1	0.1%	—	—	Buy these companies as a spreadsheet →
Gauges	1	0.1%	—	—	Buy these companies as a spreadsheet →
GatorLeads	1	0.1%	—	—	Buy these companies as a spreadsheet →
FullStory	1	0.1%	—	—	Buy these companies as a spreadsheet →
PostHog	1	0.1%	—	—	Buy these companies as a spreadsheet →
Zipkin	1	0.1%	—	—	Buy these companies as a spreadsheet →
ResponseTap	1	0.1%	—	—	Buy these companies as a spreadsheet →
Comscore	1	0.1%	—	—	Buy these companies as a spreadsheet →
AdvertiserReports	1	0.1%	—	—	Buy these companies as a spreadsheet →
Azure Monitor	1	0.1%	—	—	Buy these companies as a spreadsheet →
AppsFlyer	1	0.1%	—	—	Buy these companies as a spreadsheet →
Amplitude	1	0.1%	—	—	Buy these companies as a spreadsheet →
WebSuccess	1	0.1%	—	—	Buy these companies as a spreadsheet →
Mux	1	0.1%	—	—	Buy these companies as a spreadsheet →
Heap	1	0.1%	—	—	Buy these companies as a spreadsheet →

Systems detected below the page threshold appear with counts only; their full lists are available in the Firmbase app.

Market leader by size

The leading Analytics system shifts with company size: among UK Wealth Management with under 10 employees, Google Analytics leads at 90.3% of the 762 with a detectable system; among UK Wealth Management with 10–50 employees, Google Analytics leads at 92.6% of the 202 with a detectable system; and among UK Wealth Management with over 50 employees, Google Analytics leads at 60% of the 15 with a detectable system.

Under 10 employees

Google Analytics

90.3% of band

With 763 companies, this is the main centre of identifiable Analytics usage. Google Analytics leads at 90.3%, with smaller web measurement tools sitting behind it.

10–50 employees

Google Analytics

92.6% of band

Among 202 companies, Google Analytics is even more common, reaching 92.6%. Alternative systems remain present, but none challenges the category default at this size band.

Over 50 employees

Google Analytics

60% of band

Only 15 companies sit in this band, and Google Analytics falls to 60.0%. The smaller base leaves more room for alternatives than in the sub-50 employee groups.

How Analytics usage is detected

Methodology

Company data

Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.

Detection

Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.

Freshness

Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.

Sources

All product names are trademarks of their respective owners. Firmbase is not affiliated with, sponsored by, or endorsed by any trademark owner.

UK Wealth Management by Analytics

Wealth Management Companies Using Google Analytics in the UK Wealth Management Companies Using MonsterInsights in the UK

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Frequently asked questions

What is the most-used Analytics among UK wealth management companies?

Google Analytics is the most-detected Analytics among UK wealth management companies, with 90.3% share (884 of 979 companies with a detectable system), ahead of Site Kit (9.7%) and MonsterInsights (5.4%).

How many UK wealth management companies have a detectable Analytics?

979 of 5,815 actively-trading UK wealth management companies (16.8%) have a Analytics detectable from their public website. The remainder either run systems with no public web footprint or none at all, so detected share figures are a conservative floor.

What is a Analytics?

An Analytics system tracks how visitors use a wealth management company’s website or digital service, including traffic sources, page visits, and conversion events. For UK wealth management companies, it helps teams measure which content and campaigns bring prospective clients towards advice, investment management, or planning services.

How is Analytics usage detected?

Firmbase crawls the public website of every actively-trading company in this scope and fingerprints the technologies present — scripts, widgets, booking and checkout flows. A company is attributed to a system when that system's signatures are found; systems with no public web footprint are not attributable, which is why every share figure on this page means share of companies with a detectable system.

Which has more UK wealth management companies, Google Analytics or Site Kit?

Google Analytics: 884 detected companies versus 95 for Site Kit, of the 979 UK wealth management companies with a detectable Analytics.

What is the best Analytics for UK wealth management companies?

This page reports observed usage rather than a recommendation. Google Analytics is the most widely detected system overall at 90.3% (885 of 980) and leads every employee band: 90.3% in Under 10 employees, 92.6% in 10–50 employees, and 60.0% in Over 50 employees. Site Kit follows at 9.7% (95), MonsterInsights at 5.4% (53), and 36 further systems cover 36 companies.

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