B2B Companies Using Adobe Dynamic Tag Management in the UK: 181 Active Firms (2026)
B2B companies using tag management coordinate website analytics and marketing tags for business audiences across the UK.
Marketing operations, revenue operations and analytics teams are usually the buying centres for this stack, with privacy counsel or compliance teams pulled in when consent, opt-outs and business-contact tracking are in scope. For B2B suppliers, running it tends to signal a direct-channel motion rather than a brochure-only web presence: campaigns need attribution, tags need governance, and changes cannot simply sit with an external web agency. The fit is usually mid-market or enterprise, especially where professional services, telecoms, technology and data-led sales teams rely on website activity to qualify accounts and measure pipeline.
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The UK adoption cohort contains 181 actively trading B2B companies running this tag-management system. Reported employment is sizeable in absolute terms, at 161,412 people, which fits the profile of established operators with marketing operations, web analytics and compliance stakeholders rather than small founder-led sites. Within detected tag-manager usage for the sector, the system accounts for 0.7%, while the category default accounts for 99.7%, making it a minority stack. The registered-office skew is London-heavy: London accounts for 30.9% of the cohort, followed by the South East at 13.8%, the North West at 9.9%, and the East of England and West Midlands at 8.3% each.
Regulatory exposure comes from the activity behind the website rather than from B2B trading as a category. Firms in financial services, telecoms, data processing or professional services face different rulebooks, but the marketing layer has common constraints. ICO guidance under PECR covers live calls, automated calls, electronic mail and fax; for corporate subscribers, B2B emails or texts do not need PECR consent, but senders must identify themselves and provide a valid opt-out route. UK GDPR still applies where business-contact personal data is processed. That makes tag governance a control point, not only a marketing operations convenience.
Adoption appears more defensive than expansionary. Companies running this stack tend to have older enterprise web estates, multiple analytics owners and consent processes that are already embedded in campaign workflows. That makes wholesale replacement slower than a simple tool comparison would suggest, particularly where tags connect to CRM, sales-enablement and agency reporting processes. Over time, procurement pressure is likely to favour bundled marketing suites and simpler consent-management patterns. The remaining cohort may therefore become more concentrated around organisations with complex attribution needs, inherited contracts and enough internal capability to maintain a less common stack.
What’s in the file
One row per company, 50+ columns — everything below plus each company’s verified directors, from Companies House filings.
Company data
Verified directors — included
Active director count is the full Companies House board, so it can be higher than the number of names listed — we leave out nominee and formation-agent directors, who aren’t worth contacting. It’s blank for the small number of companies whose officers we haven’t fetched yet.
You’re charged per business, not per row. Where a business trades through several registered companies you get every one, and the Group Primary column marks one row per business — filter to those and the count matches your invoice. Rows sharing a website are not automatically one business: franchises and multi-site operators each count separately, and where names don’t prove a relationship we count them apart rather than guess.
Adoption by company size
Adoption of Adobe Dynamic Tag Management rises with company size across the trading UK B2B companies in this cohort. 0.2% of the 76,784 companies with under 10 employees run Adobe Dynamic Tag Management (133 detected). 0.1% of the 31,788 companies with 10–50 employees run Adobe Dynamic Tag Management (36 detected). 0.4% of the 3,773 companies with over 50 employees run Adobe Dynamic Tag Management (14 detected). That is a 0.2% gap between the over 50 employees and under 10 employees bands.
181
Active firms
2026
0.7%
Of detected Tag managers share
UK B2B
5
Median headcount
Filed accounts
391
Verified directors
Across this cohort
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Key facts
About 17% of the trading cohort reports turnover above £5M (31 of 181 firms) — the rest sits below that revenue band.
8% of the cohort was incorporated since 2022 (16 firms), so a sizeable share is in its first few filing cycles.
Within detectable tag managers in B2B, one rival system accounts for 99.7% (24,248), while this tag-management system accounts for 0.7% (181) across a 24,311-company denominator.
London accounts for 30.9% (56) of B2B running this tag-management system, ahead of the South East at 13.8% (25) and the North West at 9.9% (18).
65.2% (118) of the cohort also run a second tag-management layer, pointing to parallel measurement, migration or agency-managed web operations.
Sector tags overlap, but Wholesale & Distribution is the largest vertical slice at 19.3% (35), followed by Advanced Manufacturing at 15.5% (28) and SaaS at 12.7% (23).
ICO guidance puts B2B marketing across PECR and UK GDPR: electronic mail to corporate subscribers does not require PECR consent, but senders must identify themselves and provide a valid opt-out address.
Tag manager market share among UK B2B
Share of the 24,311 UK B2B with a detectable system. As of June 2026.
What else do Adobe Dynamic Tag Management-running B2B run?
Share of the 181 Adobe Dynamic Tag Management-running UK companies where each technology was also detected. As of June 2026.
Where Adobe Dynamic Tag Management B2B are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
5
Median headcount
£790K
Median UK turnover
17.1%
Above £5M turnover
16
Incorporated since 2022
Verified directors — included in the file
Director names and roles for these 412 businesses, alongside financials and websites, in one Excel + CSV file.
Top UK B2B using Adobe Dynamic Tag Management
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
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Computed from 5 filingsProvides support services to an affiliated company that develops and operates a developer data platform. Activities include assisting with sales, marketing, and technical support for cloud database…
Serves software developers, startups, AI innovators and enterprise technology teams, with industry focus on financial services, telecoms, healthcare, retail, public sector and manufacturing.
Financial Health
StrongStrong · Hiring · 28% CAGR over 5y
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Computed from 5 filingsOperates a digital advertising platform that delivers and manages campaigns across websites, mobile apps, and connected TV. Provides ad formats, creative production, audience data, and performance…
Serves B2B customers: brand advertisers and marketing teams, plus premium media owners, publishers and OEMs, across open-internet digital advertising channels.
Financial Health
StableStable · Hiring · 5% CAGR over 4y
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Computed from 5 filingsProvides consulting services focused on marketing, data, and technology. Advises brands on data‑driven marketing strategy, customer data platforms, marketing technology implementation, digital data…
Serves large B2C brands and enterprise marketing, data, analytics and martech teams, especially in consumer goods, financial services, healthcare, travel and hospitality, telecoms and utilities.
Financial Health
StableStable · Hiring · 41% CAGR over 4y
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- EY05483856
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Computed from 5 filingsProvides professional services including audit and assurance, tax advisory, management and technology consulting, and strategy and transactions advice. Supports organisations with digital…
Serves large enterprises, private equity firms, entrepreneurs and public-sector organisations across financial services, consumer, energy, health, industrials, real estate, technology, media,…
Financial Health
StableStable · 0% CAGR over 4y
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Provides media audience measurement and analytics services for digital, television and social platforms, supplying data on advertising performance, consumer audiences and box office results, and…
Serves B2B media buyers and sellers, advertisers, agencies, publishers and broadcasters, with sector focus including automotive, digital media, financial services, FMCG, pharmaceuticals, retail,…
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Computed from 3 filingsProvides cross‑platform media measurement and analytics services, including digital and TV audience measurement, advertising performance evaluation, social media analytics, programmatic audience…
Serves B2B media buyers and sellers, advertisers, agencies, publishers, broadcasters and brands across automotive, financial services, FMCG, pharmaceutical, retail, technology and travel markets.
Financial Health
StableStable · Hiring · 41% CAGR over 2y
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Computed from 4 filingsProvides cyber security services including incident response, penetration testing, vulnerability assessments, managed security services, digital forensics, identity and access management, governance…
Serves UK enterprise and government organisations, including businesses of varying sizes in sectors such as wellness, information services and software development, and leaders responsible for cyber…
Financial Health
HealthyHealthy · 0% CAGR over 3y
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Computed from 4 filingsDevelops software for remote desktop access, remote IT support and device management. Provides platforms for connecting to and controlling computers and equipment remotely, monitoring endpoints,…
Serves private users, small businesses, enterprise IT teams, managed service providers and OEMs, plus nonprofits and education. Industry audiences include automotive, agriculture, logistics,…
Financial Health
StrongStrong · Hiring · 41% CAGR over 4y
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Computed from 4 filingsProvides IT and digital technology services including application development, systems integration, application management, testing and support. Also delivers cloud, data analytics, AI, cybersecurity…
Serves large enterprises on a B2B basis, particularly major organisations in banking, capital markets, media, energy, healthcare, insurance, life sciences, manufacturing, retail, travel and…
Financial Health
StrongStrong · 38% CAGR over 2y
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Computed from 3 filingsDevelops cloud-based software for business planning and performance management. Platform provides scenario modelling, forecasting, financial planning, sales and supply chain planning, data…
Serves enterprise and mid-market businesses, public sector bodies and higher education institutions, targeting finance, sales, supply chain, HR and operations leaders across sectors including…
Financial Health
StrongStrong · Hiring · 41% CAGR over 2y
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Computed from 2 filingsProvides sales, marketing, and research and development services to its parent company, supporting a cloud-based identity platform that delivers user authentication, authorization, single sign-on,…
Serves developers, product and security teams at businesses building customer-facing or B2B SaaS applications, including retail, financial services, healthcare, nonprofits and startups.
Financial Health
HealthyHealthy · -7% CAGR over 1y
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Computed from 5 filingsProvides information and technology solutions for legal, tax, accounting, and risk professionals. Develops research platforms, compliance and tax software, data services, and AI-powered tools for…
Serves B2B and public-sector professional customers, including law firms, tax, audit and accounting firms, corporate legal and tax teams, government agencies, and risk, fraud, trade and supply-chain…
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HealthyHealthy
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Computed from 4 filingsProvides cloud-based human capital management software integrating HR, payroll, workforce management, talent management, benefits administration, and analytics. The platform supports employee data…
Serves HR, payroll, workforce management and talent leaders at mid-market and enterprise organisations, including multinational employers with complex workforces and compliance needs.
Financial Health
StableStable · 0% CAGR over 3y
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Provides professional services including audit and assurance, tax advisory, consulting, deals and corporate finance support, risk and regulatory advice, legal business services, and managed services…
Serves large enterprises, financial institutions, private equity and principal investors, family businesses, and government/public sector bodies across consumer markets, energy, health, industrials,…
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Computed from 2 filingsProvides a cloud-based network and software for electronic invoicing and automated exchange of business documents between companies and government platforms. Offers AP/AR automation, system…
Serves B2B organisations and public sector bodies, especially finance, tax, AP/AR and procurement teams in healthcare, manufacturing and multinational enterprises with e-invoicing and transaction…
Financial Health
WeakWeak · Hiring · 44% CAGR over 1y
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Computed from 3 filingsProvides business process outsourcing and transformation services, including back‑office operations, customer experience support, data and analytics services, and finance and accounting processes,…
Serves large enterprises and public sector organisations across automotive, banking, financial services, energy, utilities, healthcare, life sciences, insurance, retail, logistics, shipping, travel…
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StableStable · -7% CAGR over 2y
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- Mphasis03770564
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Computed from 5 filingsProvides IT consulting and technology services including application development, cloud migration, data and AI solutions, cybersecurity, DevOps, and infrastructure management. Works with enterprises…
Serves global enterprises and public-sector organisations, with industry focus on banking and capital markets, insurance, payments, healthcare, life sciences, travel, energy, utilities, logistics,…
Financial Health
StableStable · Hiring · 5% CAGR over 4y
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Develops cloud-based data management software that enables organisations to integrate, catalogue, govern and monitor data across systems. Platform includes tools for data integration, data quality,…
Serves large enterprises and public-sector organisations, targeting chief data officers, IT data architects and application owners across finance, healthcare, government, retail, manufacturing,…
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Computed from 3 filingsDevelops and supplies engineering simulation and 3D design software used to model and test products and systems. Provides multiphysics analysis tools covering fluids, structures, electronics and…
Serves engineering and product development teams in aerospace, automotive, defence, energy, healthcare, high tech, industrial equipment and space, plus students, educators and researchers.
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StableStable · -89% CAGR over 2y
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Computed from 5 filingsProvides strategic management consulting services to businesses, governments, and organisations, advising on corporate strategy, digital transformation, operations, and industry-specific challenges…
Serves senior leaders at large corporations, financial institutions, private equity investors, healthcare and education organisations, energy and industrial companies, and public sector bodies…
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StableStable
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Computed from 5 filingsProvides management consulting, data analytics and technology solutions. Develops digital products and analytics platforms and advises companies on strategy, go‑to‑market models, customer insights,…
Serves large enterprises, especially pharmaceutical, biotech and healthcare companies, as well as consumer sectors such as restaurants and food manufacturers; buyers include commercial, analytics,…
Financial Health
StrongStrong · Growing, Hiring · 24% CAGR over 4y
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Computed from 2 filingsProvides financial data management, analytics and investment decision‑support software and services for institutional investors. Develops and licenses software platforms, supplies market and…
Serves institutional investors, asset managers, asset owners and financial services firms needing investment data, analytics, trading, cash management and servicing support across markets.
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StableStable · Profitable · -6% CAGR over 1y
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Computed from 5 filingsDevelops and provides cloud-based computerized maintenance management system (CMMS) software used by facilities teams to manage maintenance work orders, track assets, coordinate service vendors,…
Serves B2B enterprise facilities and real estate teams, especially facilities managers and directors overseeing multi-site portfolios. Targets organisations needing maintenance, asset and vendor…
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StrongStrong · Growing, Hiring · 8% CAGR over 4y
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Computed from 4 filingsProvides information technology services including software development, system integration, application management, cloud consulting, cybersecurity, data analytics, and business process services.…
Sells to businesses and public sector organisations seeking technology and consulting support, including buyers in banking, insurance, telecoms, media, retail, education, healthcare, life sciences,…
Financial Health
DistressedDistressed · -66% CAGR over 5y
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Computed from 5 filingsProvides employment background screening and identity verification services, including criminal record checks, drug and alcohol testing, fingerprinting, social media screening, and employment or…
Serves businesses and organisations hiring workers, including small, mid-market, enterprise and global employers across business services, education, financial services, healthcare, hospitality,…
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StrongStrong · Hiring · 13% CAGR over 4y
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Computed from 5 filingsProvides management consulting services to businesses and public sector organisations, advising on corporate strategy, operations, technology and AI adoption, organisational transformation, and…
Serves senior executives and organizational leaders at large corporations, public-sector bodies, nonprofits and institutions across multiple industries worldwide.
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StrongStrong · Growing, Hiring · 14% CAGR over 4y
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Computed from 5 filingsDevelops and provides cloud-based accounting software for small businesses and accountants. The platform supports bookkeeping, invoicing, expense tracking, VAT returns, payroll management, payment…
Sells to UK small businesses needing accounting, bookkeeping and payroll support, and to accountancy practices managing client accounts through partner tools.
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Computed from 5 filingsProvides information technology services, consulting, and business process services to enterprises. Develops and implements software, cloud and data platforms, cybersecurity and network solutions,…
Sells to businesses, enterprises, and public sector organisations across industries including banking, insurance, manufacturing, retail, healthcare, life sciences, education, energy, communications,…
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HealthyHealthy · -10% CAGR over 4y
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Provides IT infrastructure and digital technology services for corporate and public sector organisations, including technology sourcing, systems integration, cloud and workplace solutions,…
Serves large corporate enterprises and public sector organisations, including healthcare, manufacturing and financial services customers with complex technology needs.
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Provides cybersecurity incident response and breach recovery services, specialising in ransomware attacks. Offers system restoration, infrastructure assessments, cyber resilience planning, asset…
Serves mid-market and enterprise organisations across industries, including Fortune 500 companies and law firms, targeting IT, security, legal and risk teams responsible for cyber incident readiness.
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Computed from 2 filingsProvides cloud-based data security and backup software for enterprises, including data protection, ransomware recovery, threat monitoring, and data management across cloud platforms, SaaS…
Serves enterprise IT and security teams across healthcare, financial services, government, education, critical infrastructure and legal sectors, including organizations with hybrid cloud, SaaS and…
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StrongStrong · Hiring · 34% CAGR over 1y
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Computed from 5 filingsProvides a cloud‑native SaaS platform for data protection and cyber recovery. Offers backup, ransomware recovery, data governance, eDiscovery and compliance tools for enterprise workloads, public…
Serves enterprise IT, security and compliance teams that manage cloud, SaaS, endpoint and hybrid infrastructure, plus managed service providers and channel partners delivering data protection…
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StableStable · Hiring · 7% CAGR over 4y
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Computed from 3 filingsPublishes scientific, technical and medical journals and books, and provides online research databases and analytics tools such as ScienceDirect and Scopus. Develops clinical decision support and…
Serves universities, government research bodies, healthcare providers, clinicians, medical and nursing students, researchers, authors, editors, and industry R&D teams in science, technology and…
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HealthyHealthy
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Computed from 5 filingsProvides managed DNS infrastructure and cloud‑based security services, including authoritative DNS, DDoS mitigation, web application firewall, bot management and API protection, helping organisations…
Serves businesses of all sizes with online operations, particularly eCommerce, financial services, healthcare, gaming and gambling, registry/registrar, telecoms, and travel organisations.
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StableStable · -4% CAGR over 5y
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Provides printers and multifunction print devices, document management and capture software, and managed print and IT services, including cloud infrastructure, collaboration tools, and workflow…
Sells to organisations across the UK, primarily B2B and public sector buyers. Targets IT, operations and business function leaders in sectors including education, healthcare, legal, retail,…
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Provides outsourced logistics and supply chain management services, including ecommerce fulfilment, warehousing, distribution, transportation management, reverse logistics, and value‑added warehouse…
Serves businesses and public sector organisations with complex supply chains, including ecommerce, retail, aerospace, automotive, food and beverage, healthcare, technology, industrial and consumer…
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Provides audit and assurance, tax advisory, and business consulting services. Activities include financial statement audits, risk and transaction advisory, technology consulting, outsourcing, ESG…
Serves B2B organisations including private companies, CFOs and boards across energy, financial services, healthcare, real estate, manufacturing, retail, technology, private equity, not-for-profit and…
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Provides a demand-side platform for programmatic digital advertising, enabling marketers to buy and manage campaigns across channels including connected TV, mobile, display, audio and digital…
Serves B2B advertisers, brand and performance marketing teams, agencies and programmatic media buyers across channels including CTV, audio, mobile, display, native, video and digital out-of-home.
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Computed from 4 filingsProvides backend online services for video games, including multiplayer server hosting, matchmaking, player identity management, leaderboards, in‑game economy tools, live operations management, and…
Serves B2B video game developers and studios, from solo and indie teams to AAA publishers, targeting engineers, designers, producers and marketers operating live multiplayer games.
Financial Health
StrongStrong · Hiring · 100% CAGR over 3y
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Computed from 3 filingsProvides economic, financial, and management consulting services to law firms, corporations, accounting firms, and government bodies, including expert analysis for litigation, antitrust and…
Serves law firms, corporations, accounting firms and government bodies, including clients involved in litigation, competition, intellectual property, energy, cybersecurity and other regulated sectors.
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HealthyHealthy · Growing, Hiring · 15% CAGR over 2y
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Computed from 2 filingsProvides commercial and investment banking services including corporate lending, treasury and payment processing, capital raising and M&A advisory, asset and wealth management, market research, and…
Serves corporations, commercial real estate investors and developers, financial institutions, governments and public-sector bodies, plus individual investors and private banking clients across…
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Computed from 3 filingsDevelops electronic design automation (EDA) software and semiconductor intellectual property for chip design. Provides TCAD simulation tools, analog and mixed‑signal design environments, standard…
Serves B2B semiconductor manufacturers, fabless chip designers, foundries and electronics teams in advanced, power, display, memory, automotive, consumer and IoT/sensor IC markets, plus process and…
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Computed from 4 filingsProvides online payment and financial services for businesses, freelancers, and marketplaces, including cross-border payment processing, multi‑currency accounts, mass payouts, invoicing, and tools to…
Serves freelancers, eCommerce sellers, digital marketplaces, agencies, startups, exporters and global businesses that need to pay or get paid across borders, including platforms managing mass payouts…
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StrongStrong · Growing, Hiring · 37% CAGR over 3y
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Computed from 5 filingsDevelops cloud-based software for records and information management. Provides tools for records storage providers and secure destruction companies to manage inventory, customer orders, mobile…
Serves B2B records storage, records management and secure destruction providers, including records centers, shredding firms, ITAD/media vault operators, and corporate or government…
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StableStable · 0% CAGR over 4y
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Computed from 5 filingsPublishes a trade magazine and online platform covering the grocery retail and FMCG sectors, providing news, analysis, market reports, product coverage, rankings and industry events related to…
Sells to grocery and FMCG industry professionals, including supermarket and wholesale retailers, food and drink brands, suppliers, category managers, and executives seeking sector news, analysis,…
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HealthyHealthy · Hiring · 3% CAGR over 4y
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Computed from 3 filingsProvides market research, consumer satisfaction studies, data analytics, and benchmarking for automotive, financial services, insurance, and other industries. Also offers software, data products,…
Serves automotive OEMs and dealers, lenders, banks, insurers, utilities, healthcare, retail, travel, hospitality and telecom businesses, plus vehicle shoppers using car valuation and shopping tools.
Financial Health
StrongStrong · Hiring · 8% CAGR over 2y
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Provides payment network technology and related services enabling electronic transactions between consumers, merchants, financial institutions and governments. Offers payment processing,…
Serves consumers, businesses and governments globally, with business audiences including financial institutions, SMEs, large corporations, public sector bodies, fintechs, acquirers/PSPs and…
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Computed from 4 filingsProvides artificial intelligence, machine learning and data analytics consultancy, delivering projects and managed services. Builds and operates cloud-based data platforms and licenses a rapid…
Serves businesses across multiple industry sectors in Europe and the Middle East seeking AI, machine learning, data analytics and AWS cloud expertise.
Financial Health
WeakWeak · 2% CAGR over 3y
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Computed from 5 filingsDesigns and supplies industrial IoT and machine‑to‑machine networking products including cellular routers, RF modules, gateways, embedded system‑on‑modules and USB connectivity devices. Also provides…
Serves B2B and public-sector customers deploying IoT and M2M systems, including enterprise, industrial, smart city, transportation, energy, medical, retail, agriculture, education, logistics and…
Financial Health
StableStable · -66% CAGR over 4y
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Financial sub-scores
Computed from 5 filingsDistributes information technology products and services to resellers and service providers, including hardware, software and cloud solutions. Provides supply chain, logistics, financing, lifecycle…
Sells to businesses in the IT channel, especially technology providers, resellers, managed service providers and vendors seeking distribution, cloud, lifecycle and go-to-market support in global B2B…
Financial Health
StableStable · -73% CAGR over 4y
Location
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How Adobe Dynamic Tag Management usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. B2B companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of B2B companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Adobe Dynamic Tag Management is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
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Frequently asked questions
How many UK B2B companies use Adobe Dynamic Tag Management?
What share of UK B2B companies run Adobe Dynamic Tag Management?
How is Adobe Dynamic Tag Management usage detected?
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