B2B Companies Using Chili Piper in the UK: 54 Active Firms (2026)
UK B2B organisations using meeting-routing automation sell to other businesses and coordinate inbound sales conversations.
For business-to-business suppliers, meeting-routing automation sits at the point where web demand turns into a sales conversation: form submission, calendar availability, territory assignment and handoff to sales development or account teams. Adoption usually signals an inbound-led motion rather than a purely outbound one, with marketing operations, revenue operations and sales leadership sharing ownership. These users tend to have enough pipeline volume to care about routing rules, attribution and response speed, but not necessarily enterprise-scale operations. Engagements are normally operational rather than board-level purchases, tied to CRM hygiene, campaign conversion and the practical problem of matching prospects to the right seller.
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Among UK business-to-business adopters, 54 actively trading companies are running this meeting-routing stack. Reported employment totals 1,838 people, which points to a small but not purely micro-business adoption base. Within detected appointment-scheduling usage in the sector, the system has a 2.5% share and sits behind three more widely used alternatives. Registered-address skew is London-heavy: London accounts for 57.4% of the cohort, followed by the East of England at 11.1% and the East Midlands at 7.4%; the North West and South East each account for 5.6%.
Meeting-routing tools sit inside marketing and sales operations rather than a licensed market. Compliance depends on the buyer’s underlying activity: financial services, telecoms, professional services and other regulated categories bring their own rulebooks. For business-contact workflows, the ICO’s PECR guidance matters because live calls, automated calls, electronic mail and fax can all be direct marketing. Corporate-body emails and texts are treated differently under PECR, but senders still need clear identity disclosure and a valid opt-out route; UK GDPR continues to apply where personal data is processed. Live business marketing calls also require screening against CTPS and TPS, and objections must be honoured.
Adoption appears tied to the maturity of inbound revenue operations rather than general software appetite. Companies running these workflows tend to be past the stage where a shared booking link is enough, but many remain too lean for heavily customised enterprise orchestration. That leaves room for migration in both directions: simpler scheduling tools can retain firms with basic needs, while broader customer-relationship suites can absorb routing features as a bundle. Procurement may become more sceptical where teams are rationalising sales and marketing stacks, so continued use is likely to depend on evidence that faster handoff improves booked meetings without creating data-governance drag.
What’s in the file
One row per company, 50+ columns — everything below plus each company’s verified directors, from Companies House filings.
Company data
Verified directors — included
Adoption by company size
Adoption of Chili Piper rises with company size across the trading UK B2B companies in this cohort. 0% of the 76,784 companies with under 10 employees run Chili Piper (28 detected). 0.1% of the 31,788 companies with 10–50 employees run Chili Piper (23 detected). 0.1% of the 3,773 companies with over 50 employees run Chili Piper (2 detected). That is a 0.1% gap between the over 50 employees and under 10 employees bands.
54
Active firms
2026
2.5%
Of detected Appointment scheduling share
UK B2B
10
Median headcount
Filed accounts
113
Verified directors
Across this cohort
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Key facts
About 14% of the trading cohort reports turnover above £5M (8 of 54 firms) — the rest sits below that revenue band.
12% of the cohort was incorporated since 2022 (7 firms), so a sizeable share is in its first few filing cycles.
Within B2B appointment-scheduling detection, this meeting-routing tool accounts for 2.5% (54) of 2,159 companies with a detectable system, placing it fourth by detected share.
London accounts for 57.4% (31) of B2B organisations running this meeting-routing tool, followed by the East of England at 11.1% (6).
SaaS tags appear on 90.7% (49) of the cohort, with AI & Machine Learning on 27.8% (15) and Scale-up on 20.4% (11); tags can overlap.
Marketing-stack overlap is common: 88.9% (48) also run tag-management technology, and 42.6% (23) also run web-analytics technology.
PECR does not require consent for B2B emails or texts to corporate subscribers, but senders must identify themselves and provide a valid opt-out address; UK GDPR still applies to business-contact data.
Appointment scheduling market share among UK B2B
Share of the 2,159 UK B2B with a detectable system. As of June 2026.
What else do Chili Piper-running B2B run?
Share of the 54 Chili Piper-running UK companies where each technology was also detected. As of June 2026.
Where Chili Piper B2B are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
10
Median headcount
£1.3M
Median UK turnover
14.8%
Above £5M turnover
7
Incorporated since 2022
Verified directors — included in the file
Director names and roles for these 112 companies, alongside financials and websites, in one Excel + CSV file.
Top UK B2B using Chili Piper
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 5 filingsProvides B2B demand generation and revenue marketing services using AI‑driven technology, first‑party data, and intent signals. Delivers account‑based marketing, lead generation, buyer engagement…
Serves B2B go-to-market and marketing teams, including demand generation, growth, performance, ABM, field, channel and partner marketers, plus agencies, healthcare marketers and associations.
Financial Health
StableStable · -65% CAGR over 4y
Location
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Computed from 3 filingsProvides a configurable data platform for go-to-market teams to map target markets, enrich company and contact data, define personas, prioritise accounts, segment prospects, and sync data with sales…
Sells to commercial, revenue operations and sales development leaders at B2B companies, particularly teams running account-based, SDR-led or programmatic go-to-market strategies from startup to IPO…
Financial Health
StrongStrong · Hiring · 98% CAGR over 2y
Location
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Computed from 5 filingsProvides B2B marketing data, lead generation and campaign services, including content syndication, intent data, digital advertising, and audience targeting tools. Also supplies administrative,…
Sells to B2B marketing and sales teams seeking pipeline growth, especially marketers targeting specific accounts and decision-makers. Serves businesses using demand generation, account-based…
Financial Health
StableStable · -46% CAGR over 5y
Location
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Computed from 3 filingsProvides a software platform for B2B marketing teams to collect, validate, standardize, and manage lead data from multiple channels. Integrates with marketing automation and CRM systems, applying…
Serves enterprise B2B marketing teams, including marketing operations, demand generation, field marketing and executive leadership, in organisations running multi-channel lead generation and using…
Financial Health
DistressedDistressed · -92% CAGR over 2y
Location
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Computed from 5 filingsProvides a data platform for sales and marketing teams in scientific industries. Aggregates data on researchers, organisations, grants, publications, clinical trials, events and purchasing activity…
Serves B2B sales and marketing teams at life science suppliers, startups and CROs targeting biotech, pharmaceutical and academic research organisations, from small firms to large industry players.
Financial Health
HealthyHealthy · -63% CAGR over 4y
Location
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Computed from 4 filingsDevelops sales and recruitment performance software that provides real-time leaderboards, office TV displays, competitions, alerts, and analytics dashboards. Integrates with CRM systems to track…
Serves B2B recruitment agencies and sales organisations, targeting recruiters, salespeople, team managers, operations and RevOps leaders, and business leaders managing performance across teams.
Financial Health
HealthyHealthy · Hiring · 37% CAGR over 3y
Location
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Computed from 5 filingsDevelops partner relationship management (PRM) software that helps companies manage partner programmes. Provides tools for partner onboarding, training, marketing automation, deal registration,…
Serves B2B companies with channel, referral and partner ecosystems, especially partner revenue and marketing teams in cybersecurity, high tech, manufacturing, fintech and telecom sectors.
Financial Health
StrongStrong · Hiring · 8% CAGR over 4y
Location
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Computed from 2 filingsProvides cloud software for sales performance management, including tools for sales compensation design and commission management, territory and quota planning, revenue forecasting, and analytics to…
Serves B2B organisations with revenue and go-to-market teams, targeting sales, finance, HR, compensation operations and revenue operations leaders responsible for territories, quotas, commissions and…
Financial Health
DistressedDistressed · -42% CAGR over 1y
Location
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Computed from 2 filingsDevelops an AI revenue orchestration platform that analyses customer interactions and sales conversations to generate structured go‑to‑market data, automate CRM updates, capture notes, provide sales…
Serves B2B go-to-market teams, especially CROs, RevOps, sales, SDR/BDR, customer success, enablement, marketing and product leaders at companies managing CRM-driven revenue operations.
Financial Health
StrongStrong · Growing, Hiring · 150% CAGR over 1y
Location
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Computed from 4 filingsDevelops cloud-based brand management software that provides digital asset management, brand guidelines portals, templates, and workflow tools, enabling organisations and agencies to store, organise,…
Sells to marketing, brand and creative operations teams at mid-market and enterprise organisations, plus agencies and brand consultants responsible for client brand management.
Financial Health
StrongStrong · Hiring · 66% CAGR over 3y
Location
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Provides technology business management software and services that track and manage enterprise SaaS applications, telecom services and mobile devices, including expense management, inventory…
Serves businesses and organisations of all sizes, especially IT, finance and procurement teams managing SaaS, mobility, telecom and market data estates across global operations.
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Computed from 3 filingsDevelops financial reporting and planning software that integrates Oracle NetSuite with Microsoft Excel, enabling users to create refreshable management reports, budgets and forecasts from live…
Sells to finance teams and finance professionals at businesses using Oracle NetSuite, especially Excel users responsible for management reporting, budgeting, forecasting and financial statements…
Financial Health
WeakWeak · -4% CAGR over 2y
Location
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Computed from 5 filingsDevelops sales enablement software that creates AI‑generated digital sales rooms for individual prospects. Integrates with HubSpot and Salesforce to share documents, tasks and updates via a single…
Serves B2B sales, revenue operations and customer success teams using HubSpot or Salesforce, especially companies managing prospect follow-up, onboarding and deal collaboration.
Financial Health
WeakWeak · 0% CAGR over 4y
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Computed from 4 filingsProvides cloud-based software for managing company equity and employee share plans, including cap table management, automated financial reporting, compliance across jurisdictions, participant…
Serves private and public companies managing employee equity and share plans, including startups scaling toward IPO and listed businesses with finance, legal, HR, and reward teams responsible for…
Financial Health
StrongStrong · Growing · 0% CAGR over 3y
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Computed from 4 filingsDevelops data security and auditing software that monitors and manages access to directories, files and enterprise systems such as Active Directory, Microsoft 365, Exchange and SQL Server, providing…
Serves IT and security teams in businesses and public-sector organisations, especially education, finance, healthcare and government, that manage Active Directory, Microsoft 365 and sensitive file…
Financial Health
StrongStrong · Hiring · 13% CAGR over 3y
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Computed from 3 filingsProvides digital identity verification and authentication technology for businesses. Offers APIs and platforms for consumer onboarding, identity proofing, fraud prevention, and returning‑user…
Sells to enterprises and digital businesses needing consumer identity verification, including banks, fintech lenders, cryptocurrency platforms, healthcare providers, insurers, marketplaces, merchants…
Financial Health
HealthyHealthy · -5% CAGR over 2y
Location
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Computed from 5 filingsProvides a cloud‑native SaaS platform for data protection and cyber recovery. Offers backup, ransomware recovery, data governance, eDiscovery and compliance tools for enterprise workloads, public…
Serves enterprise IT, security and compliance teams that manage cloud, SaaS, endpoint and hybrid infrastructure, plus managed service providers and channel partners delivering data protection…
Financial Health
StableStable · Hiring · 7% CAGR over 4y
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Computed from 2 filingsDevelops and provides AI‑enabled electronic quality management system (eQMS) software for life sciences companies. Platform supports regulatory, quality and compliance processes including document…
Sells to life sciences companies, including pharmaceutical, biotechnology, medical device and cosmetics firms. Serves quality, regulatory and compliance teams adopting eQMS and AI tools, from growing…
Financial Health
StableStable · Hiring · 498% CAGR over 1y
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Computed from 3 filingsDevelops AI-based software for online merchants to detect and prevent fraud, optimize payment authorization, manage chargebacks and disputes, and protect customer accounts. Provides identity-based…
Serves enterprise ecommerce brands, online merchants and payment service providers, particularly digital commerce teams responsible for fraud, payments, account protection and customer journey risk.
Financial Health
HealthyHealthy · Hiring · 10% CAGR over 2y
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Computed from 5 filingsDevelops software applications for the NetSuite ERP platform that automate financial operations, including billing and revenue recognition, payments integration, invoice capture, approval workflows,…
Sells to B2B finance teams using NetSuite, including CFOs, controllers, AP professionals, and operations or systems leaders in manufacturing, SaaS, retail, and consumer services organisations.
Financial Health
WeakWeak · -6% CAGR over 4y
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Computed from 4 filingsProvides software for automated website auditing and monitoring, scanning pages to detect privacy compliance issues, accessibility errors, broken tags, analytics implementation problems, consent…
Serves B2B enterprise and mid-market brands, especially marketing, analytics, privacy, compliance, and web operations teams responsible for high-volume websites, landing pages, and marketing emails.
Financial Health
DistressedDistressed · -9% CAGR over 5y
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Computed from 3 filingsProvides a software platform for user experience research. Enables teams to recruit research participants, run usability tests, interviews, diary studies and surveys, and analyse recorded feedback…
Serves B2B UX research, product and design teams at organisations in technology, retail, finance, healthcare, transportation and CPG that need participant access and scalable user research workflows.
Financial Health
StableStable · Hiring · 73% CAGR over 2y
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Computed from 2 filingsProvides ESG and sustainability management software that collects and consolidates environmental, social and governance data, supports regulatory reporting frameworks, tracks carbon emissions across…
Serves B2B sustainability, finance and compliance teams in mid-market and enterprise organisations, including manufacturing, food and beverage, energy, shipping, retail, real estate, private equity,…
Financial Health
HealthyHealthy · Hiring · 62% CAGR over 1y
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Computed from 5 filingsDevelops a digital adoption platform that provides in‑app guidance, walkthroughs and simulation training for enterprise software. Includes analytics and no‑code event tracking to monitor user…
Serves enterprises and public sector organizations managing complex software environments, especially in banking, financial services, healthcare, insurance, pharma, life sciences, education, and…
Financial Health
StrongStrong · Hiring · 35% CAGR over 5y
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Computed from 5 filingsProvides a market and competitor intelligence platform that collects and analyses data on competitors, products, marketing activity and financial results. Uses AI tools to monitor markets, generate…
Serves B2B organisations seeking competitor and market intelligence, particularly marketing, product, strategy, sales and finance teams responsible for revenue growth, product roadmaps and market…
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StrongStrong · Growing, Hiring · 59% CAGR over 4y
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Computed from 3 filingsProvides a cloud-based employee experience platform including intranet, AI-powered search, internal communications tools, and service agents that help organisations share information, manage employee…
Serves enterprise HR, internal communications and IT teams across healthcare, manufacturing, technology/software, professional services, and state, local and education public-sector organisations.
Financial Health
HealthyHealthy · -14% CAGR over 2y
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Computed from 4 filingsProvides an event management platform for conferences and trade shows, offering tools for registration, ticketing and onsite check‑in, attendee networking, mobile event apps, exhibitor and sponsor…
Serves B2B event organizers, including trade show and exhibition companies, associations, conference and congress organisers, medical event teams, media companies, nonprofits and professional…
Financial Health
WeakWeak · -31% CAGR over 3y
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Computed from 3 filingsDevelops a software platform for creating and delivering personalised, data‑driven videos at scale. Uses AI and interactive features to generate customised marketing, customer communication,…
Targets marketing, customer experience, retention and L&D teams at large brands across telecoms, financial services, insurance, gaming, fitness, travel, education and other consumer-facing sectors.
Financial Health
WeakWeak · Hiring · 6% CAGR over 2y
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Develops governance, risk and compliance (GRC) software that helps organisations manage regulatory compliance, enterprise and IT risk, internal audits, incident reporting, policy management and…
Serves enterprise B2B organisations, especially regulated industries such as banking, healthcare, manufacturing, energy, pharmaceuticals and technology, targeting risk, compliance, ethics, audit and…
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N/AN/A
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Computed from 5 filingsDevelops employee advocacy software that enables organisations to distribute approved content to staff who can share it on social media. Provides content feeds, analytics, gamification, AI post…
Serves marketing, social media, employer branding, talent acquisition and communications teams at larger businesses across finance, software, healthcare, legal, manufacturing, retail, energy and…
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StableStable · Hiring · 16% CAGR over 3y
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Provides a cloud-based platform that automates security and regulatory compliance processes. Software monitors systems, collects audit evidence, manages access controls and risk, handles vendor…
Serves startups, mid-market and enterprise businesses, especially security, compliance and GRC teams in healthcare, government and fintech, plus organisations pursuing SOC 2, ISO 27001, HIPAA, PCI…
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Computed from 3 filingsProvides cybersecurity and marketing security software that detects and blocks bots, fraudulent traffic, and malicious activity across websites and digital campaigns. Offers tools for traffic…
Sells to businesses running significant digital marketing, web operations and online customer journeys, particularly marketing teams, security leaders and compliance stakeholders at brands seeking to…
Financial Health
StrongStrong · Hiring · 18% CAGR over 2y
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Computed from 2 filingsDevelops financial reporting, business intelligence, budgeting and enterprise performance management software. Products integrate with ERP systems and Excel to provide reporting, analytics…
Serves B2B finance, accounting and operations teams, especially CFO offices at mid-sized and enterprise organisations using major ERP, EPM, BI and data platforms such as Oracle, SAP, Microsoft, Qlik…
Financial Health
StrongStrong · Hiring · 48% CAGR over 1y
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Computed from 4 filingsProvides enterprise asset management software that helps organisations track equipment, schedule preventive maintenance, manage work orders, parts inventory and inspections, and monitor asset…
Serves B2B and public-sector organizations managing facilities, assets and workplaces, including education, energy and transport, government, healthcare, manufacturing, software and business services…
Financial Health
StrongStrong
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Computed from 3 filingsProvides cybersecurity testing and advisory services including penetration testing as a service, attack surface management, red team simulations, secure code review, and cloud, network and…
Serves B2B security teams and technology leaders at organizations with web, cloud, network, mainframe, AI/ML, IoT, automotive, medical device, ATM and operational technology environments.
Financial Health
StrongStrong · Growing, Hiring · 157% CAGR over 2y
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Computed from 5 filingsProvides a software platform for third‑party risk management that maps supply chains, collects and centralises supplier security assessments, identifies concentration and cyber risks, and enables…
Serves B2B and public sector organisations managing third-party and supply chain cyber risk, with emphasis on critical national infrastructure, financial services, insurance and technology teams.
Financial Health
StableStable · Hiring · 45% CAGR over 4y
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Computed from 3 filingsDevelops software for securing mobile and desktop applications, APIs, and SDKs. Provides runtime app protection, code obfuscation, anti‑tampering and integrity verification tools, and analytics to…
Serves app-owning enterprises and public sector organisations, especially in banking, payments, gaming, media, retail, healthcare and automotive, targeting security, engineering and compliance teams…
Financial Health
StrongStrong · Growing, Hiring · 41% CAGR over 2y
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Develops AI-powered software for corporate legal teams to manage legal workflows including contract review and negotiation, document drafting, legal research, due diligence, and regulatory…
Serves corporate in-house legal teams and related procurement, compliance and claims functions, particularly in banking, insurance, industrial and mobility, technology, and professional services…
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Computed from 5 filingsProvides a cybersecurity platform for vulnerability management, attack surface monitoring and cloud security. Scans infrastructure, web apps, APIs and containers to detect exposed assets,…
Serves B2B security and IT teams at companies with internet-facing infrastructure, cloud environments, web apps and APIs, especially lean teams managing security and compliance requirements such as…
Financial Health
StableStable · Hiring · 60% CAGR over 4y
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Computed from 5 filingsDevelops cloud-based spatial and event design software that enables users to create photorealistic 3D visualisations, floor plans and digital twins of venues. The platform supports virtual tours,…
Sells B2B to event, sales, marketing and operations teams at venues and hospitality businesses, including hotels, conference centres, restaurants, stadiums, attractions, caterers, education sites and…
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StableStable
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Computed from 3 filingsProvides an embedded finance platform that enables e‑commerce platforms, payment service providers and banks to offer working capital funding to small businesses. Integrates via APIs and manages…
Serves SMEs seeking business funding and B2B partners such as ecommerce and technology platforms, payment service providers, banks and brokers with merchant customer bases across the UK, Europe and…
Financial Health
WeakWeak · -11% CAGR over 2y
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Develops network security management software that automates application connectivity and security policy across hybrid cloud and on‑premise networks. Provides tools for firewall policy management,…
Sells to enterprises, public sector bodies and managed security service providers with hybrid cloud and data centre networks, targeting CISOs, CIOs, network/security operations, application delivery,…
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Computed from 3 filingsProvides an open banking platform with APIs that enable businesses to access bank account data and initiate payments across multiple banks. Offers pay‑by‑bank payments, recurring and bulk payments,…
Serves B2B financial services firms, fintechs and developers, including payment service providers, iGaming operators, lenders, banks and EMIs needing open banking payments and data across European…
Financial Health
DistressedDistressed · -27% CAGR over 2y
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Computed from 3 filingsDevelops network security management software that centralises control of firewalls and cloud security policies. Provides tools for policy automation, configuration change management, compliance…
Serves enterprise security, network and compliance teams managing complex hybrid networks, across financial services, communications and technology, manufacturing, energy, healthcare, retail,…
Financial Health
DistressedDistressed · -17% CAGR over 2y
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Develops workforce planning and organisational design software that integrates HR and business data to analyse organisational structures, model workforce scenarios, assess skills and roles, and…
Serves large enterprises undertaking workforce and organizational change, particularly HR, strategy and transformation leaders in consumer products, energy and resources, financial services, life…
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Computed from 5 filingsDevelops cloud-based insurance management software built on Salesforce for brokers, MGAs and coverholders. The platform manages the insurance distribution lifecycle, including quoting, policy…
Sells to B2B insurance distribution firms, including insurance brokers, MGAs, coverholders, London Market participants and carrier/fronting operations.
Financial Health
StrongStrong · Growing, Hiring · 55% CAGR over 4y
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Computed from 3 filingsDevelops cloud-based staff scheduling software for restaurants and hospitality businesses. Platform provides labour forecasting, employee scheduling, time tracking, shift swapping, reporting, team…
Serves restaurant chains, independent restaurants, hotels and other hospitality operators, targeting managers and franchisees responsible for staffing, labour costs, schedules and team communications.
Financial Health
HealthyHealthy · Hiring · 10% CAGR over 2y
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Computed from 3 filingsDevelops business process automation and integration software. Provides a platform for automating workflows, data exchange, report generation, notifications and approvals, and for integrating SaaS,…
Serves B2B organisations and not-for-profits across housing, manufacturing, retail, wholesale distribution, professional services, travel, courier and technology sectors, targeting finance, IT,…
Financial Health
WeakWeak · -1% CAGR over 2y
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Provides cloud-based market intelligence and analytics platform for ocean and air freight rates, offering benchmarking, rate indices, carrier performance data, and tools for tendering, forecasting,…
Serves B2B freight stakeholders: enterprise shippers, freight forwarders, ocean carriers, liners and airlines, plus procurement, logistics, supply chain and finance teams across manufacturing,…
Financial Health
N/AN/A
Location
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Financial sub-scores
Computed from 2 filingsDevelops AI-powered enterprise software for knowledge management and workplace learning. Provides a platform with learning management, content creation, AI tutoring, enterprise search, and tools to…
Serves enterprises and business teams adopting AI and learning platforms, including L&D, sales, marketing, operations and customer support teams in financial services, consulting, law, technology,…
Financial Health
WeakWeak · Hiring · 398% CAGR over 1y
Location
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How Chili Piper usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. B2B companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of B2B companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Chili Piper is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
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Frequently asked questions
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