B2B Companies Using Google Ads in the UK: 4,592 Active Firms (2026)
B2B companies using paid search in the UK sell products or services to other organisations while tracking website-led demand.
Paid-search adoption in business-to-business markets usually sits with revenue teams rather than corporate communications. The system is used to capture high-intent queries, route visitors into landing pages and attribute enquiries back to keyword-level spend. For these companies, use tends to signal a direct-channel posture: someone is paying for demand, watching conversion paths and expecting sales conversations rather than anonymous traffic. The fit is clearest among software, commercial services, data-processing, telecoms and finance-adjacent operators, where contract values can support paid acquisition and attribution work.
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UK adoption is visible across 4,592 active trading companies running paid-search tags for business-to-business demand capture. Reported employment totals 15,864 people, giving the cohort a measurable operating footprint rather than only brochure-site usage. Within advertising tags used by this sector, paid search ranks first at 53.2%; the next closest paid social channel sits at 48.0%, and the long tail then drops away. Registered-region skew is concentrated but not London-only: London accounts for 20.6%, followed by the South East at 15.3%, the North West at 11.8%, the East of England at 10.5% and the South West at 8.2%.
Regulatory exposure comes less from paid search itself than from what happens after a click. Conversion tracking, enquiry follow-up and business-contact handling bring UK GDPR and PECR into scope, with the ICO drawing distinctions between corporate subscribers and individual contacts. Business-to-business emails or texts to corporate bodies do not need PECR consent, but senders still need to identify themselves and offer a valid opt-out address. Live business marketing calls sit alongside CTPS and TPS screening, and sector-specific rules may apply in financial services, telecoms, data processing or professional services.
Adoption appears likely to become more selective rather than broader for its own sake. Teams that keep paid search in the mix tend to be those with defined landing-page ownership, sales follow-up and tolerance for optimisation work. Smaller firms may rely on agency-managed campaigns, while larger employers are more likely to pull measurement and budget governance in-house. Vendor ecosystems also appear to be consolidating around bundled advertising, analytics and tag-management workflows, which may make stack changes less frequent but make procurement and privacy review more deliberate.
Adoption by company size
Adoption of Google Ads rises with company size across the trading UK B2B companies in this cohort. 3.8% of the 76,784 companies with under 10 employees run Google Ads (2,923 detected). 4.7% of the 31,788 companies with 10–50 employees run Google Ads (1,490 detected). 4.6% of the 3,773 companies with over 50 employees run Google Ads (174 detected). That is a 0.8% gap between the over 50 employees and under 10 employees bands.
4,592
Active firms
2026
53.2%
Of detected Advertising share
UK B2B
7
Median headcount
Filed accounts
9,962
Verified contacts
Across this cohort
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Key facts
About 6% of the trading cohort reports turnover above £5M (318 of 4,592 firms) — the rest sits below that revenue band.
6% of the cohort was incorporated since 2022 (276 firms), so a sizeable share is in its first few filing cycles.
Within B2B advertising-system detections, the paid-search system covered here ranks first at 53.2% (4,592) out of 8,625 companies with a detectable system; the nearest competing network is at 48.0% (4,136).
Stack evidence points to measurement-led acquisition: 88.8% (4,076) of the cohort also run analytics tagging and 55.0% (2,524) also run tag-management tooling.
The registered-address skew is southern but not London-only: London accounts for 20.6% (948), followed by the South East at 15.3% (703) and the North West at 11.8% (544).
ICO guidance treats B2B direct marketing according to channel: PECR covers live or automated calls, electronic mail and fax, while UK GDPR applies when business-contact personal data is processed.
For live B2B marketing calls, ICO guidance requires screening against CTPS and TPS and bars calls to businesses that have objected.
Advertising market share among UK B2B
Share of the 8,625 UK B2B with a detectable system. As of June 2026.
What else do Google Ads-running B2B run?
Share of the 4,592 Google Ads-running UK companies where each technology was also detected. As of June 2026.
Where Google Ads B2B are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
7
Median headcount
£618.5K
Median UK turnover
6.9%
Above £5M turnover
276
Incorporated since 2022
9,962 verified decision-maker contacts
across these 4,592 companies, with emails available in Firmbase. Filter by role, seniority and stack.
Top UK B2B using Google Ads
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 5 filingsProvides digital identity verification and compliance software for businesses. Offers KYC, KYB and AML screening, document and face verification, liveness checks, transaction monitoring, and fraud…
Serves B2B organisations with online customer onboarding and compliance needs, including banks, fintechs, crypto exchanges, forex platforms, gaming operators, gig-economy firms, marketplaces and…
Financial Health
StrongStrong
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Computed from 5 filingsProvides a data platform for sales and marketing teams in scientific industries. Aggregates data on researchers, organisations, grants, publications, clinical trials, events and purchasing activity…
Serves B2B sales and marketing teams at life science suppliers, startups and CROs targeting biotech, pharmaceutical and academic research organisations, from small firms to large industry players.
Financial Health
HealthyHealthy · -63% CAGR over 4y
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Computed from 4 filingsProvides cloud-based HR, payroll and recruitment software for businesses. Platform includes tools for payroll processing, pension submissions, employee onboarding, time and attendance tracking,…
Serves UK SMEs and SMB employers, especially HR, payroll and hiring teams. Also targets accounting firms, payroll bureaus and referral partners serving small-business clients.
Financial Health
StrongStrong · Hiring · 100% CAGR over 3y
Location
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Computed from 5 filingsProvides cloud‑based procurement and e‑sourcing software for organisations, including tools for RFQs, reverse auctions, supplier discovery and onboarding, contract management, spend analysis, and…
Serves B2B and public-sector procurement teams, including CPOs, procurement managers and buyers in enterprises, consultancies and organisations managing sourcing, supplier, contract and spend…
Financial Health
StrongStrong · Hiring · 19% CAGR over 4y
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Computed from 5 filingsProvides design and engineering software solutions including CAD, PLM/PDM, industrial IoT and augmented reality tools. Offers implementation, integration, training and support services for PTC…
Serves B2B engineering and manufacturing organisations, including aerospace, defence, automotive, renewables and medical sectors, targeting product design, development, manufacturing and service…
Financial Health
StrongStrong · Growing, Hiring · 9% CAGR over 4y
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Computed from 4 filingsProvides foreign exchange and international payment services for businesses, including spot FX transactions, hedging strategies, mass payments, and local collection accounts. Also offers business…
Serves businesses worldwide with international currency, payments and finance needs, including firms managing cross-border transactions, mass payments, local collections, trade finance, asset finance…
Financial Health
StrongStrong · Hiring · 37% CAGR over 4y
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Computed from 3 filingsDevelops portfolio management and data aggregation software for investment professionals. The platform consolidates data from multiple financial accounts and assets, providing analytics, reporting…
Sells to investment professionals at wealth managers, family offices, private banks and institutional investors, including teams managing complex portfolios. Targets financial services organisations…
Financial Health
StrongStrong · Profitable, Growing, Hiring · 86% CAGR over 2y
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Computed from 5 filingsProvides a market and competitor intelligence platform that collects and analyses data on competitors, products, marketing activity and financial results. Uses AI tools to monitor markets, generate…
Serves B2B organisations seeking competitor and market intelligence, particularly marketing, product, strategy, sales and finance teams responsible for revenue growth, product roadmaps and market…
Financial Health
StrongStrong · Growing, Hiring · 59% CAGR over 4y
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Computed from 2 filingsProvides payment infrastructure and e‑money services for financial institutions, payment service providers and digital asset businesses, including correspondent accounts, virtual IBANs,…
Serves regulated financial institutions and fintech businesses, including banks, EMIs, payment service providers, remittance firms, marketplaces and digital asset providers needing access to GBP/EUR…
Financial Health
StrongStrong · Hiring · 299% CAGR over 1y
Location
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Computed from 4 filingsProvides subscription-based managed IT and cybersecurity services, including 24/7 helpdesk support, cloud and infrastructure management, incident detection and response, vulnerability scanning, and…
Serves B2B organisations globally, from fast-moving scale-ups to enterprises operating across multiple countries, particularly teams needing ongoing IT, cybersecurity, compliance and security testing…
Financial Health
StrongStrong · Growing, Hiring · 40% CAGR over 3y
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Computed from 5 filingsProvides business management software and cloud infrastructure solutions including ERP and CRM systems based on Microsoft Dynamics 365, Azure and Office 365. Offers implementation, development,…
Serves B2B organisations in retail, ecommerce, fashion, jewellery, trade merchants, wholesale distribution, manufacturing, furniture and flooring, plus buying groups and societies seeking ERP, CRM…
Financial Health
StrongStrong · Growing, Hiring · 35% CAGR over 4y
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Computed from 5 filingsSupplies fleet fuel cards for petrol, diesel and EV charging accepted across major fuel networks. Also provides vehicle tracking systems, AdBlue and vehicle fluids, bulk fuel supply, and fleet…
Serves UK businesses operating vehicle fleets, including companies running petrol, diesel or EV vans, cars and commercial vehicles, and fleet managers seeking fuel, charging, compliance and…
Financial Health
StrongStrong · -78% CAGR over 3y
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Computed from 4 filingsProvides a data security platform that monitors SaaS applications and AI tools to detect sensitive information, manage data security posture, enforce data loss prevention policies, and automate…
Serves B2B enterprise security and IT teams, including CISOs, in organisations using SaaS and AI tools, with sector focus on HR, insurance, healthcare and fintech.
Financial Health
StrongStrong · Hiring · 19% CAGR over 3y
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Computed from 5 filingsProvides software for carbon and environmental data management. Platform ingests and governs organisational activity data, maps emissions inventories, automates data workflows, and generates…
Serves businesses with complex carbon and environmental reporting needs, especially manufacturing, automotive, telecoms, energy and utilities organisations, targeting sustainability, compliance and…
Financial Health
StrongStrong · Growing, Hiring · 61% CAGR over 4y
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Computed from 5 filingsProvides IT consultancy and implementation services for warehouse management systems, particularly Blue Yonder and Softeon. Offers system integration, optimisation, test automation, duty management…
Serves B2B warehousing and supply chain operations, including operations leaders managing WMS environments, bonded warehouses, and businesses using Blue Yonder or Softeon across UK–EU projects.
Financial Health
StrongStrong · Growing, Hiring · 32% CAGR over 4y
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Computed from 3 filingsProvides market research, analysis and advisory services on technology and telecommunications markets, including mobile networks, connected devices and enterprise transformation. Produces industry…
Serves B2B clients in technology and telecoms, including device manufacturers, mobile operators, enterprise IT vendors, service providers, distributors and retail channel teams.
Financial Health
StableStable · Hiring · 6% CAGR over 2y
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Computed from 5 filingsProvides video telematics and camera‑based safety systems for vehicle fleets, including driver fatigue detection, ADAS, blind‑spot and low‑bridge warnings, 360° camera monitoring, telematics, and…
Sells to UK fleet operators and fleet managers, including transport and logistics firms, construction fleets, emergency services, and other organisations managing commercial vehicles with safety and…
Financial Health
StrongStrong · Growing, Hiring · 24% CAGR over 4y
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Computed from 3 filingsDevelops workforce management software that automates staff scheduling, time and attendance tracking, HR records, payroll processing, and employee communications. Provides reporting, system…
Sells to businesses with frontline workforces, especially hotel groups, casual dining and QSR operators, retailers, and social care providers. Targets operational, HR, scheduling, payroll, and people…
Financial Health
StrongStrong · Hiring · 117% CAGR over 2y
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Computed from 4 filingsProvides global employment and HR management services, including employer of record, international payroll, contractor management, and onboarding tools. Enables companies to hire, manage, and pay…
Serves HR teams, executives and operations leaders at companies hiring employees or contractors across multiple countries, especially growing businesses expanding into new markets without local…
Financial Health
StrongStrong · Hiring · 8% CAGR over 3y
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Computed from 3 filingsDevelops software and provides market research services for brand and campaign tracking. Collects and analyses real-time consumer opinion data across global markets, supplying dashboards and insights…
Serves B2B marketing, brand and consumer insights teams at consumer-facing companies and global brands, including FMCG, food and drink, retail and sports brands operating across multiple markets.
Financial Health
StrongStrong · Growing, Hiring · 22% CAGR over 2y
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Computed from 3 filingsProvides digital transformation and IT consultancy focused on SAP systems, including strategy, implementation and support. Services cover ERP transformation, data migration, project assurance, change…
Serves B2B organisations, primarily mid-market and enterprise SAP users, across consumer goods, energy, healthcare, logistics, mining, retail, manufacturing and professional services, including…
Financial Health
StrongStrong · Hiring · 30% CAGR over 2y
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Computed from 3 filingsProvides secured commercial lending, offering development finance, bridging loans and SME business funding from its own capital to property developers, business owners and finance introducers.
Serves B2B borrowers in the UK and Ireland, including property developers, SME business owners and finance introducers with clients seeking secured development, bridge or business loans.
Financial Health
StrongStrong · Growing, Hiring · 22% CAGR over 2y
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Computed from 5 filingsOperates an online wholesale marketplace connecting independent retailers with brands and suppliers. The platform enables businesses to browse and order wholesale products including homeware, beauty…
Serves independent retailers buying wholesale stock for resale, and independent consumer goods brands seeking retailer customers, across homeware, gifts, fashion, beauty, food, pets and kids in the…
Financial Health
StrongStrong · Growing, Hiring · 92% CAGR over 4y
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Computed from 5 filingsProvides information technology consultancy and managed services focused on data protection and cyber resilience, including backup and recovery solutions, cloud data protection, ransomware recovery…
Serves businesses and organisations with critical data, targeting IT, security and compliance teams that need backup, cyber recovery, cloud/SaaS protection and audit readiness.
Financial Health
StrongStrong · Growing, Hiring · 10% CAGR over 4y
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Computed from 5 filingsProvides consulting, implementation, customisation and support for Microsoft Dynamics 365 ERP and CRM systems, including Business Central and Finance & Operations. Also offers system integration,…
Serves SMBs and larger organisations, especially in manufacturing, wholesale and distribution, retail/ecommerce, healthcare/pharma, construction, fashion, services, sports, utilities and nonprofits…
Financial Health
StrongStrong · Growing, Hiring · 22% CAGR over 4y
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Computed from 4 filingsProvides software and managed services for recruitment agencies, hirers and contractors, including pre‑employment screening, payroll and timesheet processing, compliance checks, invoice finance, and…
Serves recruitment agencies, hirers and contractors, including businesses managing temporary or global workforces and agencies needing compliance, screening, payroll, finance and back-office support.
Financial Health
HealthyHealthy · Hiring · 3% CAGR over 4y
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Computed from 5 filingsProvides IT consulting and managed services including IT strategy, cloud consulting and migration, infrastructure upgrades, cybersecurity monitoring, disaster recovery, and cloud voice systems, as…
Serves UK businesses needing external IT support, cloud migration, infrastructure, communications and cyber security guidance, including organisations planning technology change or seeking ongoing…
Financial Health
HealthyHealthy · -8% CAGR over 4y
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Computed from 5 filingsProvides outsourced business process services including customer support, content moderation and trust and safety operations. Also supplies AI data annotation, model evaluation and deployment…
Serves businesses in technology, social media, gaming, financial services, healthcare, retail/ecommerce, mobility, logistics and travel, including teams responsible for customer experience, AI…
Financial Health
StrongStrong · Hiring · 50% CAGR over 4y
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Computed from 4 filingsProvides business finance services including invoice finance, asset finance and working capital solutions. Offers funding and credit repair facilities for automotive repair networks, contract…
Serves B2B customers in the UK automotive sector, especially vehicle repair businesses, repair networks and related firms, as well as businesses with fleets or capital investment needs.
Financial Health
HealthyHealthy · Hiring · 23% CAGR over 3y
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Computed from 5 filingsProvides business telecommunications and IT services including VoIP phone systems, business mobiles, broadband and Wi‑Fi, call recording and management software, computer telephony integration, and…
Serves UK businesses, particularly SMEs and multi-site operators in dental, hospitality, medical, veterinary, care homes, opticians, hotels, estate agencies and nurseries.
Financial Health
StrongStrong · Growing, Hiring · 7% CAGR over 4y
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Computed from 4 filingsProvides IT infrastructure and network solutions including cybersecurity, managed IT services, power and data cabling, connectivity, IP telephony, audio‑visual systems, and surveillance and access…
Serves UK businesses and public-sector organisations, including manufacturers, education providers, construction and transport firms, hospitality and leisure operators, professional services,…
Financial Health
StrongStrong · Growing, Hiring · 16% CAGR over 3y
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Computed from 5 filingsSupplies dental practices with surgical instruments, implants, hygiene products and clinical consumables through an online store. Distributes equipment, burs, sutures, anaesthesia delivery products…
Sells to dental practices and practitioners across the UK, including clinicians and practice buyers needing surgical, implant, hygiene, orthodontic and restorative supplies for professional dental…
Financial Health
StrongStrong · Growing · 2% CAGR over 4y
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Computed from 5 filingsProvides consulting and technology services focused on supply chain and enterprise systems. Implements and supports Oracle and Salesforce platforms, data and AI solutions, integration, application…
Serves B2B organisations in manufacturing, food, pharma, life sciences, retail and consumer sectors, targeting teams responsible for supply chain, operations, commerce, finance and enterprise systems.
Financial Health
StrongStrong · Growing, Hiring · 57% CAGR over 4y
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Computed from 5 filingsProvides software technology consultancy and contract staffing, supplying developers, testers and agile delivery teams to support software development and IT projects. Offers on-site or remote…
Serves public and private sector organisations needing software technology consultants, including businesses in banking, healthcare and utilities with project delivery or skills-gap needs.
Financial Health
StrongStrong · Growing, Hiring · 111% CAGR over 4y
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Computed from 2 filingsProvides search engine optimisation and technical marketing services, including audience discovery, keyword research, on‑page and technical SEO, ecommerce product grid optimisation, link building,…
Serves B2B brands and ecommerce businesses seeking marketing support, especially teams responsible for search visibility, product discovery, paid search, content, and lead generation.
Financial Health
StrongStrong
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Computed from 5 filingsSupplies exhibition and display equipment including pop‑up stands, banner stands, lightboxes, printed backdrops, flags, counters and signage. Also offers graphic printing, bespoke exhibition stand…
Sells to UK businesses and organisations needing branded presence at exhibitions, events, retail promotions and offices, including exhibitors, marketing teams, event organisers and facilities buyers.
Financial Health
StrongStrong · Growing, Hiring · 8% CAGR over 4y
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Computed from 5 filingsProvides business transformation consulting services including digital strategy, programme delivery, organisational optimisation and engineering support. Works with enterprises to plan and implement…
Serves enterprise businesses and public-sector organisations worldwide, including technology, media and telecoms, energy, financial services, industrial and transport, retail, healthcare, real estate…
Financial Health
StrongStrong · Growing, Hiring · 47% CAGR over 4y
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Computed from 5 filingsProvides records and document management services including offsite archive storage, records storage, document scanning and digitisation, secure shredding, fireproof vault storage, and specialist…
Serves UK businesses and organisations with records storage, archiving and compliance needs, including finance directors, facilities managers and compliance teams seeking offsite document and data…
Financial Health
StrongStrong · Hiring · 29% CAGR over 4y
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Computed from 3 filingsProvides IT consulting and engineering services including network and communications architecture, infrastructure design and implementation, data analytics platforms such as Splunk, automation, and…
Serves UK defence, government and wider public sector IT teams, plus private sector organisations operating in regulated environments that need specialist network, communications, data and…
Financial Health
HealthyHealthy · Hiring · 23% CAGR over 2y
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Computed from 5 filingsProvides outsourced call centre and business process outsourcing services, including inbound and outbound customer service, multilingual 24/7 support, telemarketing, sales and retention calls, lead…
Serves B2C brands and large organisations seeking outsourced customer contact, including ecommerce, subscription retail, automotive, sports, media and wine businesses.
Financial Health
StableStable · -64% CAGR over 5y
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Computed from 5 filingsDevelops AI-driven engineering software that automates CAD, CAE and CAM workflows. Provides operating system and CAM tools for large-format additive manufacturing, enabling design, simulation,…
Serves B2B engineering and manufacturing teams using CAD, CAE, CAM and large-format additive manufacturing, including organisations with design, simulation, 3D printing and production engineering…
Financial Health
StrongStrong · Growing, Hiring · 49% CAGR over 4y
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Computed from 5 filingsProvides news, research, data intelligence and industry events for professionals in commodity, trade and export finance, project and infrastructure finance, and development finance. Operates media…
Serves finance professionals and organisations in commodity, trade, export, project, infrastructure, energy, development and impact finance across international markets.
Financial Health
StrongStrong · Growing · 2% CAGR over 4y
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Computed from 3 filingsOperates an online platform that connects businesses with vetted freelance marketing specialists, including SEO, content, social media and growth marketers. Provides tools to source talent, plan…
Serves marketing teams and business leaders at companies seeking vetted freelance marketing specialists, from growth-stage firms to large brands, and also targets freelance marketing professionals…
Financial Health
StrongStrong · Growing, Hiring · 78% CAGR over 2y
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Computed from 5 filingsOperates an online platform for booking palletised freight transport. Enables businesses to compare delivery rates, arrange pallet collection and shipment, and track consignments, supporting standard…
Serves UK businesses and individuals needing pallet shipments, including bulky or heavy items, multi-parcel loads, Amazon-bound pallets, and distribution or supply chain consignments across the UK.
Financial Health
StrongStrong · Growing, Hiring · 14% CAGR over 4y
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Computed from 5 filingsProvides social media and influencer marketing services including campaign strategy, creative production, paid media management and performance analysis. Develops and operates proprietary software to…
Sells to brands and marketing teams seeking social-first influencer marketing, including consumer-facing companies in sectors such as FMCG, gaming, beverages and fashion, from campaign-based work to…
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StrongStrong · -60% CAGR over 4y
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Computed from 4 filingsOrganises industry conferences, summits, webinars and workshops that connect professionals, investors and experts in technology, healthcare, legal and consumer sectors, providing research-driven…
Serves B2B audiences: executives, founders, investors and professionals in health, technology, legal/compliance and consumer sectors, especially early adopters and growth-market leaders seeking…
Financial Health
HealthyHealthy · -81% CAGR over 3y
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Computed from 3 filingsDevelops and manufactures components and subsystems for medical and industrial equipment, including machine vision cameras, laser sources and beam delivery systems, precision motion motors and…
Serves B2B OEMs and system builders in medical, life sciences, surgery, robotics, automation and advanced manufacturing markets worldwide, especially teams building mission-critical industrial and…
Financial Health
HealthyHealthy · Profitable, Hiring · 51% CAGR over 2y
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Computed from 3 filingsOrganises and manages business-to-business trade shows and exhibitions across multiple industries, providing event planning, exhibitor management and attendee registration services, and operating…
Serves B2B companies, exhibitors and sponsors seeking access to business trade show audiences, with events promoted for UK and US markets.
Financial Health
StrongStrong · Growing, Hiring · 35% CAGR over 2y
Location
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Computed from 5 filingsProvides recruitment and staffing services supplying temporary labour, contract staff, and permanent placements across sectors including construction, engineering, healthcare, IT, and business…
Serves employers across Europe seeking temporary labour, permanent placements and managed workforce support, especially in construction, engineering, healthcare, financial services, administration,…
Financial Health
StrongStrong · Growing, Hiring · 172% CAGR over 4y
Location
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Computed from 5 filingsProvides commercial legal services to businesses, including corporate law, mergers and acquisitions, company structuring, commercial contracts, and corporate finance. Also advises on employment law,…
Serves businesses and owner-managed companies, with a focus on healthcare operators such as dental practices, pharmacies, care homes and opticians, plus clients involved in property matters and…
Financial Health
StrongStrong · Growing, Hiring · 37% CAGR over 4y
Location
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Showing 50 of 4,592 — +4,542 more with verified decision-maker contacts, live data, and CRM sync.
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Showing 50 of 4,592 — +4,542 more with verified decision-maker contacts, live data, and CRM sync.
How Google Ads usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. B2B companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of B2B companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Google Ads is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
UK B2B by Advertising
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Frequently asked questions
How many UK B2B companies use Google Ads?
What share of UK B2B companies run Google Ads?
How is Google Ads usage detected?
What size B2B companies use Google Ads in the UK?
What do Google Ads-running B2B companies also run?
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