B2B Companies Using LinkedIn Ads in the UK: 4,136 Active Firms (2026)
B2B firms running paid social advertising sell products or services to other organisations, with UK website signals indicating demand generation.
For B2B suppliers, this paid social channel normally sits between brand marketing and revenue operations: it funds account-based campaigns, gated content, event follow-up and retargeting where the buyer is an organisation rather than a consumer. Adoption tends to signal a marketing team with paid-media budget, CRM discipline and a sales follow-up process, because the channel only pays back when audience lists, landing pages and attribution are maintained. The fit is more mid-market and enterprise than microbusiness, although lean operators with high contract values can justify it when deal sizes absorb relatively high acquisition costs.
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The UK adoption cohort contains 4,136 actively trading B2B firms running this channel. Reported employment totals 10,968 people, with 120 of 120 firms reporting headcount. Within the advertising category for this B2B sector, the channel is the second-ranked detected system at 48.0%, behind search advertising at 53.2% of a sector denominator of 8,625. Regional registration is weighted towards London at 28.9%, followed by the South East at 16.0% and the North West at 10.6%, suggesting a skew towards sales-led and service-heavy business centres.
B2B marketing in the UK is regulated by activity, not by a sector-wide licence. The ICO treats PECR as applying to direct marketing by live calls, automated calls, electronic mail and fax, while UK GDPR still applies when business-contact personal data is processed for targeting, remarketing or sales follow-up. Emails and texts to corporate subscribers do not require PECR consent, but senders must identify themselves and include a valid opt-out route. Live calling brings its own screening burden: organisations must check CTPS and TPS and must not call businesses that have objected.
Adoption appears likely to remain tied to sales-led B2B motions rather than broad consumer advertising. The channel tends to suit firms with defined buying committees, content-led nurture paths and enough sales capacity to follow up warm accounts. Pressure on consent management and attribution may push more spend towards cleaner contact governance and fewer, better-maintained audience segments. Some smaller users may keep campaigns intermittent as costs and measurement demands rise, while larger operators are more likely to fold the channel into account-based marketing and revenue-operations workflows.
Adoption by company size
Adoption of LinkedIn Ads rises with company size across the trading UK B2B companies in this cohort. 2.7% of the 76,784 companies with under 10 employees run LinkedIn Ads (2,050 detected). 3.1% of the 31,788 companies with 10–50 employees run LinkedIn Ads (992 detected). 4.1% of the 3,773 companies with over 50 employees run LinkedIn Ads (153 detected). That is a 1.4% gap between the over 50 employees and under 10 employees bands.
4,136
Active firms
2026
48%
Of detected Advertising share
UK B2B
6
Median headcount
Filed accounts
10,018
Verified contacts
Across this cohort
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Key facts
About 10% of the trading cohort reports turnover above £5M (436 of 4,136 firms) — the rest sits below that revenue band.
6% of the cohort was incorporated since 2022 (270 firms), so a sizeable share is in its first few filing cycles.
Professional-network advertising is the second-most detected advertising system among B2B firms with a detectable advertising tool, at 48.0% (4,136), behind paid-search at 53.2% (4,592).
62.4% (2,579) of the cohort also run a tag-management tool and 61.5% (2,544) also run web analytics, pointing to measurement-led campaign setup.
London accounts for 28.9% (1,194) of the cohort, followed by the South East at 16.0% (663) and the North West at 10.6% (440).
SaaS is the largest overlapping sector tag at 19.9% (823), followed by IT services and managed services at 11.8% (488), marketing agencies at 11.4% (472), and advanced manufacturing at 11.4% (471).
B2B marketing has no single UK sector licence; ICO guidance says PECR covers direct marketing by live or automated calls, electronic mail and fax, while UK GDPR still applies where personal data is processed.
Advertising market share among UK B2B
Share of the 8,625 UK B2B with a detectable system. As of June 2026.
What else do LinkedIn Ads-running B2B run?
Share of the 4,136 LinkedIn Ads-running UK companies where each technology was also detected. As of June 2026.
Where LinkedIn Ads B2B are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
6
Median headcount
£691.9K
Median UK turnover
10.5%
Above £5M turnover
270
Incorporated since 2022
10,018 verified decision-maker contacts
across these 4,136 companies, with emails available in Firmbase. Filter by role, seniority and stack.
Top UK B2B using LinkedIn Ads
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 5 filingsProvides a data platform for sales and marketing teams in scientific industries. Aggregates data on researchers, organisations, grants, publications, clinical trials, events and purchasing activity…
Serves B2B sales and marketing teams at life science suppliers, startups and CROs targeting biotech, pharmaceutical and academic research organisations, from small firms to large industry players.
Financial Health
HealthyHealthy · -63% CAGR over 4y
Location
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Computed from 5 filingsProvides a B2B social media management and analytics platform. Tools support publishing, social listening, employee advocacy, and performance measurement, with integrations to CRM and marketing…
Serves B2B marketing, sales/revenue and HR teams at data-driven organisations, especially in tech/software, business services, legal services and manufacturing, with a global customer base of B2B…
Financial Health
HealthyHealthy · Hiring · 35% CAGR over 4y
Location
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Computed from 5 filingsProvides B2B marketing services including content syndication, programmatic lead generation, intent‑based targeting and lead qualification. Distributes marketing content across digital networks to…
Serves B2B growth marketers, sales professionals and demand generation leaders at B2B brands, agencies and channel partners, including teams managing complex buying committees and global pipeline…
Financial Health
HealthyHealthy · Hiring · 46% CAGR over 4y
Location
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Computed from 4 filingsProvides B2B lead generation and demand generation services using AI‑driven data analysis, predictive personalisation and account‑based digital advertising. Combines proprietary technology with…
Serves B2B sales and marketing teams, particularly large technology companies, seeking support with lead generation, demand generation and account-based customer acquisition.
Financial Health
StrongStrong · Hiring · 17% CAGR over 3y
Location
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Computed from 4 filingsDevelops software platforms for asset managers and private markets firms to manage investors, fundraising and fund operations. Provides tools for datarooms, electronic subscriptions, investor…
Serves B2B financial services clients, including private markets and asset managers, private wealth firms, banks, and asset management service providers such as placement agents, fund administrators,…
Financial Health
StrongStrong · Growing, Hiring · 59% CAGR over 3y
Location
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Computed from 3 filingsDevelops governance, risk and compliance (GRC) software platform that automates risk management, compliance tracking, internal audit, incident management, data privacy and regulatory reporting.…
Serves enterprise and complex businesses with governance, risk, compliance, internal audit, information security, data privacy and regulatory reporting teams, including organisations managing…
Financial Health
StrongStrong · Hiring · 52% CAGR over 2y
Location
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Computed from 5 filingsProvides employer of record services and software platform enabling businesses to hire, onboard, manage, and pay employees and contractors in multiple countries. Supports global employment…
Sells to startups, mid-market and enterprise businesses expanding internationally, especially HR, legal, finance, IT and leadership teams responsible for global hiring, workforce compliance and…
Financial Health
StrongStrong · Hiring · 46% CAGR over 4y
Location
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Computed from 3 filingsProvides outsourced customer contact and telemarketing services including inbound and outbound call handling, customer support, digital marketing and AI-enabled customer experience management. Also…
Serves large organisations and public sector bodies worldwide, including automotive, travel, financial services, insurance, healthcare, retail/e-commerce, telecoms, media, technology and utilities.
Financial Health
HealthyHealthy · Hiring · 29% CAGR over 2y
Location
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Computed from 3 filingsProvides business process and digital operations services including customer experience management, financial services operations, financial crime compliance, data and analytics, digital marketing,…
Serves large enterprises and Fortune 500 clients in banking, financial services and insurance, telecom, media, entertainment, fashion, luxury, high-tech, manufacturing, distribution, retail and…
Financial Health
StrongStrong · Growing, Hiring · 29% CAGR over 2y
Location
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Computed from 3 filingsProvides software and consulting services for pharmaceutical and biotechnology drug development, including biosimulation and pharmacokinetic modelling, clinical trial data analysis, regulatory…
Serves life sciences organisations, including biotech, pharmaceutical companies and CROs, across drug discovery, clinical development, regulatory, market access and commercial functions.
Financial Health
StrongStrong · Profitable, Growing, Hiring · 10% CAGR over 2y
Location
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Computed from 5 filingsProvides flexible funding products for small and medium-sized businesses, including revolving credit facilities and debt consolidation lines. Offers tools and resources such as performance…
Serves UK SMEs and founders of growing businesses, with partner channels and introducers also addressed for referrals and business support.
Financial Health
StrongStrong · Growing, Hiring · 43% CAGR over 4y
Location
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Computed from 4 filingsDevelops and provides a digital experience platform used to build and manage websites and online services. Offers content management, AI-powered search and chatbots, web components, form builders,…
Sells to enterprise organisations, especially government bodies, higher education institutions, professional services firms and utilities, targeting digital, content and customer experience teams.
Financial Health
StrongStrong · Hiring · 9% CAGR over 3y
Location
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Computed from 3 filingsProvides cloud-based software for managing supplier pricing and rebate agreements. The platform centralises pricing and rebate data, automates calculations and workflows, and offers analytics and AI…
Sells to B2B procurement, finance and sales teams in distribution, manufacturing, retail, food services, and health and life sciences organisations managing complex partner and supplier agreements.
Financial Health
StrongStrong · Hiring · 25% CAGR over 2y
Location
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Computed from 2 filingsProvides digital advertising and audience analytics services for brands and agencies. Offers programmatic campaigns, connected TV and video advertising, audience segmentation, dynamic creative…
Serves B2B brands and advertising agencies seeking to reach, engage and acquire consumer audiences through programmatic, connected TV, video and performance marketing channels.
Financial Health
HealthyHealthy · Hiring · 38% CAGR over 1y
Location
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Computed from 5 filingsProvides data and digital media consulting services, helping advertisers implement and manage advertising platform technologies, develop data strategies, run and measure digital marketing campaigns,…
Serves enterprise brands and marketing teams seeking data strategy, digital media transformation, campaign measurement and e-commerce advertising support, including organisations managing first-party…
Financial Health
StrongStrong · Hiring · 48% CAGR over 6y
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Computed from 4 filingsProvides a data security platform that monitors SaaS applications and AI tools to detect sensitive information, manage data security posture, enforce data loss prevention policies, and automate…
Serves B2B enterprise security and IT teams, including CISOs, in organisations using SaaS and AI tools, with sector focus on HR, insurance, healthcare and fintech.
Financial Health
StrongStrong · Hiring · 19% CAGR over 3y
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Computed from 5 filingsProvides online professional learning platforms delivering expert‑led video courses on finance, sustainability, AI and data. Offers subscription and white‑label training platforms used by…
Serves enterprise and large business clients seeking workforce learning in AI, data, finance and sustainability, including teams responsible for employee, customer, supplier or public stakeholder…
Financial Health
StrongStrong · Growing, Hiring · 32% CAGR over 4y
Location
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Computed from 5 filingsProvides a financial research platform that aggregates macroeconomic and financial market data from multiple sources and offers tools for analysis, charting, visualization, and report creation used…
Serves B2B financial and economic research users at hedge funds, investment banks, asset managers, research institutions, pension funds and corporations, including economists, strategists and traders.
Financial Health
StrongStrong · Growing, Hiring · 44% CAGR over 4y
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Computed from 3 filingsProvides software for social housing providers and local authorities to manage tenant engagement, rent collection and debt recovery. Tools include automated communications, case prioritisation,…
Serves social housing providers, social landlords, housing associations and local authorities, particularly teams managing tenant engagement, rent arrears, revenues and benefits, compliance and…
Financial Health
StrongStrong · Growing, Hiring · 27% CAGR over 2y
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Computed from 3 filingsProvides HR, employment law, and health and safety support services to businesses, including HR outsourcing, compliance advice, employment tribunal representation, redundancy guidance, workplace…
Serves UK employers, from small businesses to larger organisations, across sectors including care, construction, healthcare, hospitality, manufacturing, retail, logistics, education, charities and…
Financial Health
StrongStrong · Profitable, Growing, Hiring · 17% CAGR over 2y
Location
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Computed from 2 filingsProvides managed service programmes for contingent and permanent workforce procurement, including vendor‑neutral staffing supply chain management, direct sourcing, statement‑of‑work services…
Serves public and private sector organisations with large contingent workforce needs, including local authorities and employers managing staffing suppliers, services procurement, shift workers and…
Financial Health
StrongStrong · Profitable · -9% CAGR over 1y
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Computed from 3 filingsDevelops AI-enabled legal software for law firms, supporting litigation and arbitration with tools for case management, document and transcript analysis, virtual hearings, workflow automation, and…
Sells B2B to law firms and legal teams, especially litigation and arbitration practices, partners, lead counsel, associates, legal innovation teams, paralegals and litigation support teams managing…
Financial Health
StrongStrong · Profitable, Growing · 4% CAGR over 2y
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Computed from 4 filingsDevelops recruitment and staffing CRM software built on Microsoft Dynamics 365 and the Power Platform. Provides tools for candidate and vacancy management, workflow automation, analytics dashboards,…
Serves medium and large recruitment and staffing agencies, particularly businesses using Microsoft 365 that need CRM and platform tools for recruiters, consultants and agency operations teams.
Financial Health
StrongStrong · Growing, Hiring · 43% CAGR over 4y
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Computed from 3 filingsDevelops cloud-based management information and finance software for education institutions. Provides systems for pupil data management, school administration, accounting, parent and student portals,…
Serves education-sector organisations, including primary and secondary schools, multi-academy trusts, SEND and all-through schools, maintained schools, local authorities and school finance or…
Financial Health
StrongStrong · Profitable
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Computed from 5 filingsProvides consulting, implementation and managed services for the ServiceNow platform. Develops workflow applications, automates business processes, supports platform operations, and assists…
Serves organisations using or adopting ServiceNow, including enterprises and public sector bodies in energy and utilities, legal, rail and transport that need platform implementation, managed service…
Financial Health
StrongStrong · Growing, Hiring · 37% CAGR over 4y
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Computed from 4 filingsProvides testing, certification and compliance services for the gambling and gaming industry, including evaluation of casino systems, gaming machines, iGaming platforms and lotteries, plus…
Serves gambling and gaming sector organisations worldwide, including casino and iGaming operators, lottery operators, game and platform suppliers, tribal gaming bodies, and public-sector regulators.
Financial Health
StrongStrong · Growing, Hiring · 23% CAGR over 3y
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Computed from 5 filingsProvides an online platform for businesses to send employee and client gifts via links without collecting delivery addresses. Offers gift cards, physical gifts and choice-based rewards, with tools…
Serves UK businesses and public sector organisations, especially HR and People teams, sales and marketing teams, and customer-facing teams managing recognition, client gifting, rewards, incentives,…
Financial Health
StrongStrong · Growing, Hiring · 13% CAGR over 4y
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Computed from 5 filingsDevelops a software platform that aggregates public sector procurement data and tender notices, helping suppliers identify government contract opportunities, analyse markets, track expiring…
Sells B2B to suppliers pursuing public sector contracts, especially tech and software vendors, plus public sector sales, bid, and procurement teams that need to identify, qualify, track, and win…
Financial Health
StrongStrong · Growing, Hiring · 40% CAGR over 4y
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Computed from 3 filingsProvides software development and IT consulting services including digital product design, cloud solutions, AI and machine learning, embedded and enterprise software engineering, mobile app…
Serves enterprises and public-sector organisations, especially in automotive, financial services, healthcare, geospatial, media, Industry 4.0, agritech, energy, education, defence and aerospace.
Financial Health
HealthyHealthy · Hiring · 47% CAGR over 2y
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Computed from 4 filingsProvides business finance solutions including asset finance, asset‑based lending, unsecured loans and M&A funding. Supports companies with capital for equipment, growth and acquisitions, and delivers…
Sells to businesses seeking finance, particularly firms in print and packaging, engineering, construction, professional services, renewable energy and start-ups. Targets business borrowers needing…
Financial Health
StrongStrong · Growing, Hiring · 18% CAGR over 5y
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Computed from 5 filingsDevelops a cloud-based file data platform that provides enterprise storage, data management, backup and disaster recovery. Software enables hybrid cloud file systems, multi-site file sharing,…
Serves enterprise IT and infrastructure teams, including global multi-site organisations, across architecture and engineering, energy, financial services, healthcare, manufacturing, media, retail and…
Financial Health
StrongStrong · Growing, Hiring · 32% CAGR over 4y
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Computed from 5 filingsProvides sales and marketing support for a group developing enterprise DevOps software. Activities promote tools for version control, test data management, application testing, infrastructure…
Sells to enterprise software development and DevOps teams building mission-critical applications, including organisations in financial services, software and IT, media, gaming, semiconductor,…
Financial Health
StrongStrong · Hiring · 9% CAGR over 4y
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Computed from 5 filingsProvides CPD training, webinars and conferences for accountants, along with consultancy services, practice development support, tax resources, benchmarking reports and marketing services including…
Serves UK accountancy firms and practising accountants, including practice owners and teams seeking CPD, compliance, practice management, marketing, tax and advisory support.
Financial Health
StrongStrong · Growing, Hiring · 17% CAGR over 4y
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Computed from 5 filingsProvides cloud operations, software and IT consultancy for the energy sector, particularly oil and gas. Develops geoscience and subsurface data management software, high‑performance computing…
Serves enterprise and mid-market organisations in the energy sector, particularly oil and gas operators and power and renewables companies, with related industrial customers.
Financial Health
StrongStrong · Growing, Hiring · 8% CAGR over 4y
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Computed from 3 filingsPublishes peer‑reviewed open access articles and industry commentary focused on biotechnology and life sciences. Organises webinars, roundtables and podcasts on scientific, regulatory and…
Serves life sciences businesses and professionals involved in translational research, commercialization, cell and gene therapy, bioprocessing and clinical development, including sponsors seeking…
Financial Health
StrongStrong · Hiring · 44% CAGR over 2y
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Computed from 5 filingsProvides information technology consultancy and managed services focused on data protection and cyber resilience, including backup and recovery solutions, cloud data protection, ransomware recovery…
Serves businesses and organisations with critical data, targeting IT, security and compliance teams that need backup, cyber recovery, cloud/SaaS protection and audit readiness.
Financial Health
StrongStrong · Growing, Hiring · 10% CAGR over 4y
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Computed from 3 filingsProvides procurement evaluation software and consultancy services to support tendering and sourcing processes. Offers AWARD software for bid evaluation, along with procurement training, evaluation…
Serves public-sector procurement teams, including MOD teams, and organisations running complex strategic procurements worldwide; also supports suppliers bidding for public-sector contracts.
Financial Health
HealthyHealthy · Profitable · 4% CAGR over 2y
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Computed from 5 filingsProvides consultancy and support services to financial advisers and planners, including access to investment platforms, business processes, compliance and operational support, and network membership…
Targets professional financial advisers and financial planners in the UK, including independent advisory firms and network members. It is B2B and not intended for the public.
Financial Health
StrongStrong · Growing, Hiring · 9% CAGR over 4y
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Computed from 5 filingsProvides consulting, implementation, customisation and support for Microsoft Dynamics 365 ERP and CRM systems, including Business Central and Finance & Operations. Also offers system integration,…
Serves SMBs and larger organisations, especially in manufacturing, wholesale and distribution, retail/ecommerce, healthcare/pharma, construction, fashion, services, sports, utilities and nonprofits…
Financial Health
StrongStrong · Growing, Hiring · 22% CAGR over 4y
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Computed from 5 filingsDevelops and supplies online casino games, particularly slot titles, to betting and gaming operators. Designs mobile‑optimised games with proprietary features and integrates its game portfolio into…
Serves licensed online betting and gaming operators, including casino brands and platform partners, targeting adult players in regulated markets such as Great Britain, Malta and Spain.
Financial Health
StrongStrong · Hiring · 42% CAGR over 4y
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Computed from 3 filingsProvides technology consulting and IT implementation services, specialising in ERP systems including SAP, cloud infrastructure, data analytics, artificial intelligence, and cybersecurity. Supports…
Serves SMEs and mid-market organisations across manufacturing, retail, wholesale/distribution, food and drink, healthcare, pharma, professional services, packaging, agrofood, and not-for-profit…
Financial Health
StrongStrong · Profitable, Growing, Hiring · 8% CAGR over 2y
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Computed from 2 filingsSupplies business utilities including water services, commercial waste collection, environmental services, and broadband and phone connectivity. Manages utility accounts and contracts for businesses,…
Serves UK businesses of all sizes, including small businesses and multi-premise organisations, that need business utility accounts across water, waste, broadband and phone services; also works with…
Financial Health
StrongStrong · Hiring · 16% CAGR over 1y
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Computed from 5 filingsProvides business and technology consulting services including digital transformation, systems integration, data analytics, and cloud engineering. Supports implementation and optimisation of…
Serves enterprise businesses in customer-centric sectors, including retail and specialty brands, logistics and transport, FMCG, financial services and fintech, hospitality, travel, leisure, media and…
Financial Health
StrongStrong
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Computed from 5 filingsOperates an online wholesale marketplace connecting independent retailers with brands and suppliers. The platform enables businesses to browse and order wholesale products including homeware, beauty…
Serves independent retailers buying wholesale stock for resale, and independent consumer goods brands seeking retailer customers, across homeware, gifts, fashion, beauty, food, pets and kids in the…
Financial Health
StrongStrong · Growing, Hiring · 92% CAGR over 4y
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Computed from 4 filingsProvides IT and digital technology services including application development, systems integration, application management, testing and support. Also delivers cloud, data analytics, AI, cybersecurity…
Serves large enterprises on a B2B basis, particularly major organisations in banking, capital markets, media, energy, healthcare, insurance, life sciences, manufacturing, retail, travel and…
Financial Health
StrongStrong · 38% CAGR over 2y
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Computed from 5 filingsProvides outsourced business process services including customer support, content moderation and trust and safety operations. Also supplies AI data annotation, model evaluation and deployment…
Serves businesses in technology, social media, gaming, financial services, healthcare, retail/ecommerce, mobility, logistics and travel, including teams responsible for customer experience, AI…
Financial Health
StrongStrong · Hiring · 50% CAGR over 4y
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Computed from 5 filingsProvides management and technology consultancy services, advising organisations on digital, finance and technology transformation. Offers expertise in data, cloud migration, automation, risk…
Serves organisations in financial services, healthcare and technology, including asset and wealth managers, banks, insurers, mortgage and consumer lenders, payments firms and technology companies.
Financial Health
StrongStrong
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Computed from 5 filingsDevelops software for cloud communications platforms providing real-time call analytics, CRM integrations, and compliant call recording. Integrates with systems such as Microsoft Teams, Cisco Webex…
Serves B2B telecoms service providers and managed service providers offering cloud communications and UC services to business customers, especially partners using Microsoft Teams Phone, Webex…
Financial Health
StrongStrong · Growing, Hiring · 23% CAGR over 4y
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Financial sub-scores
Computed from 3 filingsOperates an online marketplace and auction platform for buying and selling used industrial machinery and equipment. Organises timed auctions, private treaty sales, and asset disposal services for…
Serves industrial businesses worldwide buying or selling surplus machinery and equipment, including manufacturers, fabricators, construction, mining, printing, plastics and public-sector…
Financial Health
HealthyHealthy · Hiring · 26% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsSupplies gas detection and safety equipment through an online store, including portable and fixed gas detectors, environmental and noise monitors, respiratory protection, fall protection gear, and…
Serves tradespeople, safety managers and industrial organisations, including construction, facilities management, pharmaceuticals, breweries, distilleries and swimming pool operators, plus direct…
Financial Health
StrongStrong
Location
Unlock all 4,136 leads
Showing 50 of 4,136 — +4,086 more with verified decision-maker contacts, live data, and CRM sync.
Unlock all 4,136 leads
Showing 50 of 4,136 — +4,086 more with verified decision-maker contacts, live data, and CRM sync.
How LinkedIn Ads usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. B2B companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of B2B companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
LinkedIn Ads is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
UK B2B by Advertising
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Frequently asked questions
How many UK B2B companies use LinkedIn Ads?
What share of UK B2B companies run LinkedIn Ads?
How is LinkedIn Ads usage detected?
What size B2B companies use LinkedIn Ads in the UK?
What do LinkedIn Ads-running B2B companies also run?
Can I get contact details for these companies?
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