B2B Companies Using Google AdSense in the UK: 488 Active Firms (2026)
B2B companies using display-ad monetisation run business-facing websites that carry third-party advertising, within UK data and marketing rules.
Commercial ownership usually sits between marketing, product and publishing teams rather than procurement-led technology buying. For business-to-business operators, the tag supports contextual or display inventory around directories, articles, marketplace pages and lead-generation content, so adoption points to an organisation with repeat professional traffic and a reason to treat audience attention as saleable inventory. It also implies some operating maturity: consent notices, analytics, tag management and sales attribution need to work alongside direct-client relationships, not simply as an afterthought on a brochure site.
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Across the UK, 488 business-to-business companies are actively trading while running this ad-monetisation tag, a narrow adoption base rather than a mass-market pattern. Reported headcount totals 1,114 people, drawn from all 125 firms with headcount reporting. Within advertising-technology detections for the sector, the tag sits below the larger paid-media systems at 5.7% of a sector base of 8,625. Registered-address skew is clear: London accounts for 26.0% of the cohort, followed by the South East at 14.8%, the East of England at 11.5%, the North West at 9.2% and the South West at 7.8%.
Business-to-business adoption does not put these operators into a single licensed regime; obligations turn on the activity behind the website, such as financial services, telecoms, data processing or professional services. For marketing, the ICO treats PECR as covering live calls, automated calls, electronic mail and fax. The corporate-subscriber rule means electronic mail to corporate bodies does not need PECR consent, but senders still need to identify themselves and provide a valid opt-out route. UK GDPR remains relevant where named staff, sole traders or other personal data sit behind audience or lead records; live calling also requires screening against CTPS and TPS objections.
Adoption appears more likely to persist where ad income complements direct sales rather than where it has to carry the commercial model alone. Smaller operators tend to rely on bundled website, analytics and consent tooling, which can make switching cheap but compliance oversight uneven. Publishers, directories and marketplace-style operators with repeat professional traffic may keep the tag in place as a yield floor while selling higher-value placements directly. Privacy expectations and browser-level controls have been pushing the category toward clearer consent journeys, tighter inventory choices and closer involvement from marketing operations.
Adoption by company size
Adoption of Google AdSense varies by company size across the trading UK B2B companies in this cohort. 0.4% of the 76,784 companies with under 10 employees run Google AdSense (341 detected). 0.4% of the 31,788 companies with 10–50 employees run Google AdSense (123 detected). 0.4% of the 3,773 companies with over 50 employees run Google AdSense (15 detected).
488
Active firms
2026
5.7%
Of detected Advertising share
UK B2B
6
Median headcount
Filed accounts
898
Verified contacts
Across this cohort
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Key facts
About 3% of the trading cohort reports turnover above £5M (17 of 488 firms) — the rest sits below that revenue band.
15% of the cohort was incorporated since 2022 (77 firms), so a sizeable share is in its first few filing cycles.
Among 8,625 B2B companies with a detectable advertising system, companies running this display-ad system are 5.7% (488), behind two larger advertising systems at 53.2% (4,592) and 48.0% (4,136).
Content and measurement tooling is common in the cohort: 83.2% (406) also run web analytics, 76.6% (374) run a content-management platform, and 59.8% (292) run tag-management tooling.
London accounts for 26.0% (127) of B2B companies running the display-ad system, followed by the South East at 14.8% (72) and the East of England at 11.5% (56).
Sector tagging leans towards asset-heavy and local-service markets: Real Estate & Property is 26.8% (131), Wholesale & Distribution 13.1% (64), and Field Services & Trades 9.0% (44).
ICO guidance puts B2B direct marketing under PECR for live or automated calls, electronic mail and fax; UK GDPR still applies when business-contact personal data is processed.
Advertising market share among UK B2B
Share of the 8,625 UK B2B with a detectable system. As of June 2026.
What else do Google AdSense-running B2B run?
Share of the 488 Google AdSense-running UK companies where each technology was also detected. As of June 2026.
Where Google AdSense B2B are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
6
Median headcount
£436.3K
Median UK turnover
3.5%
Above £5M turnover
77
Incorporated since 2022
898 verified decision-maker contacts
across these 488 companies, with emails available in Firmbase. Filter by role, seniority and stack.
Top UK B2B using Google AdSense
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 5 filingsOperates an online information platform for the construction industry, publishing news, contract and plant equipment reports, and industry data, alongside a searchable directory of construction…
Sells to construction industry businesses in the UK, including contractors, subcontractors, plant hire and equipment suppliers, product manufacturers, and recruiters, as well as professionals seeking…
Financial Health
StableStable · -14% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsPublishes trade magazines, websites and digital content for business‑to‑business sectors including healthcare, building services, retail and industry. Also organises industry events, awards and…
Serves B2B and healthcare markets, including retailers, suppliers and professionals in pharma, building services, manufacturing, automation, education, printwear, attractions and vending.
Financial Health
HealthyHealthy · Hiring · 5% CAGR over 2y
Location
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Financial sub-scores
Computed from 4 filingsPublishes an online business magazine providing news, analysis, guides and tools for entrepreneurs, start‑ups, consultants and small business owners, covering topics such as tax, legal issues,…
Serves UK solo entrepreneurs, consultants, start-up founders and SME owners, with an audience focused on business news, tax, legal, finance, technology and growth topics.
Financial Health
StrongStrong · Hiring · 16% CAGR over 3y
Location
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Financial sub-scores
Computed from 5 filingsOperates an online news publication covering the retail industry, providing daily news, analysis, interviews, and commentary on retailers, ecommerce, supply chains, marketing, and consumer trends,…
Serves retail industry professionals, executives and suppliers across sectors such as fashion, grocery, ecommerce, marketing, supply chain and property, as well as advertisers targeting retail…
Financial Health
StableStable · Hiring · 39% CAGR over 4y
Location
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Financial sub-scores
Computed from 4 filingsOperates an online trade publication covering the air conditioning, refrigeration and HVAC sectors, publishing industry news, product updates, features and videos, and providing a supplier directory,…
Financial Health
StableStable · 0% CAGR over 3y
Location
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Financial sub-scores
Computed from 4 filingsOperates an online business directory that lists companies by category and location, providing searchable company profiles, contact details, and advertising listings for businesses seeking online…
Serves UK businesses seeking online directory listings and consumers searching for local service providers by category, location, or company name.
Financial Health
WeakWeak · -9% CAGR over 3y
Location
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Financial sub-scores
Computed from 3 filingsOperates business media publications and industry award programmes. Produces articles, rankings and recognition schemes such as Global 100 and sector‑specific awards that highlight companies,…
Serves B2B customers: companies, executives and professional service providers across varied industries seeking awards, publication exposure or advertising to a business readership.
Financial Health
StableStable
Location
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Financial sub-scores
Computed from 5 filingsOperates an online aviation media platform publishing news, analysis, and commentary on airlines, aircraft, airports, and air travel. Produces articles, industry updates, trip reviews, and…
Serves a mixed B2B and consumer audience of aviation professionals, airlines, airports, manufacturers, frequent flyers, travel bloggers and aviation enthusiasts interested in aviation news, jobs,…
Financial Health
StrongStrong
Location
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Financial sub-scores
Computed from 5 filingsOrganises conferences, meetups and online content for software engineering leaders, including talks, panel discussions, reports and newsletters focused on engineering management, team leadership,…
Serves software engineering leaders and technology executives, including engineering managers, Staff+ engineers and CTOs, plus sponsors and advertisers seeking to reach this audience.
Financial Health
StrongStrong · Growing, Hiring · 15% CAGR over 5y
Location
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Financial sub-scores
Computed from 5 filingsOperates an online search and comparison platform for electronic components. Aggregates inventory and pricing data from multiple distributors, allowing users to search part numbers, compare prices,…
Serves electronics OEMs, contract manufacturers, design engineers and procurement teams sourcing electronic components from distributors, with some relevance to makers and education users buying…
Financial Health
HealthyHealthy · Hiring · 5% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsDevelops advertising technology that enables media owners to target and monetise audiences across connected TV, mobile, web, and audio platforms. Provides tools for audience segmentation, campaign…
Sells to B2B media owners and advertising teams, including digital publishers, broadcasters, connected TV platforms, smart speaker, audio and podcast businesses seeking audience monetisation and…
Financial Health
StableStable · -66% CAGR over 4y
Location
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Financial sub-scores
Computed from 4 filingsProvides an online business information platform offering company registry searches and downloadable official company extracts. Supplies corporate data, company monitoring tools, marketing query…
Serves businesses and individuals needing official company information on Hungarian and European registered companies, including users in compliance, credit risk, marketing and debt management roles.
Financial Health
HealthyHealthy · Hiring · 52% CAGR over 3y
Location
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Computed from 2 filingsOperates an online platform providing access to company registry data and official company documents. Enables users to search businesses and download electronic company extracts and records, with…
Serves businesses and professional users needing company information, including credit, compliance, marketing and debt-management teams seeking official company documents and corporate data on…
Financial Health
StrongStrong · Hiring · 89% CAGR over 1y
Location
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Computed from 5 filingsOperates an online platform providing access to company registry information and official company documents. Offers company search, downloadable extracts, business monitoring, marketing queries, and…
Serves businesses, finance and credit teams, legal and compliance professionals, marketers and debt-collection users needing official company data on Hungarian and European companies.
Financial Health
HealthyHealthy · Growing · 0% CAGR over 4y
Location
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Computed from 3 filingsProvides online access to company information databases, enabling users to search registered businesses and download official company extracts and documents. Also offers company monitoring, credit…
Serves B2B users such as finance, legal, compliance, credit-control and sales teams needing official data on Hungarian and other European registered companies.
Financial Health
StrongStrong · Growing · 0% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsProvides an online company information platform offering searches of business registries and downloadable official company documents. Also offers company monitoring, marketing data queries and access…
Serves businesses and professionals needing official company information on Hungarian and European firms, including users in due diligence, credit control, debt collection, marketing and transfer…
Financial Health
StrongStrong · Growing, Hiring · 30% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsDevelops contextual AI technology for digital advertising. Provides tools that classify and analyse online content and bidstream signals to enable cookie‑free ad targeting, campaign optimisation, and…
Serves enterprise brands, media agencies, broadcasters, publishers, online platforms and adtech partners involved in digital, programmatic and CTV advertising.
Financial Health
HealthyHealthy · -54% CAGR over 5y
Location
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Computed from 4 filingsOperates an online company information platform providing access to official company records and extracts, searchable databases, company monitoring, marketing data queries, and related business…
Serves B2B users and professionals needing information on Hungarian and European companies, including finance, legal, credit risk, debt collection, transfer pricing and marketing teams.
Financial Health
StrongStrong · Growing, Hiring · 39% CAGR over 3y
Location
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Financial sub-scores
Computed from 2 filingsOperates an online platform providing access to company registry information and official company documents. Enables users to search businesses and download electronic company extracts and reports,…
Sells to businesses and professional users needing official company records, monitoring, credit and marketing data on registered firms, especially those researching or assessing companies in Hungary…
Financial Health
StrongStrong
Location
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Computed from 5 filingsProvides an online company information platform offering access to business registry data, official company extracts and documents, company monitoring tools, marketing data queries, and related…
Financial Health
StrongStrong
Location
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Computed from 5 filingsProvides an online company information platform offering access to corporate registry data, electronic company extracts, and official company documents. Also offers company monitoring, marketing data…
Serves businesses, legal and finance teams, credit managers and marketers needing Hungarian and European company registry data for due diligence, monitoring, collections, marketing or compliance.
Financial Health
StrongStrong · Growing, Hiring · 15% CAGR over 5y
Location
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Computed from 5 filingsProvides online access to company registry data and official corporate documents, including certified company extracts and copies. Operates a searchable database of registered businesses and offers…
Serves businesses, finance and legal professionals, credit-control teams and marketers needing Hungarian and European company data for due diligence, monitoring and prospecting.
Financial Health
StrongStrong · Hiring · 89% CAGR over 5y
Location
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Computed from 3 filingsProvides an online company information platform offering access to official company records and extracts, including e‑certified company reports. Enables company searches, document downloads,…
Serves businesses, advisers and professionals needing Hungarian and European company registry information, including credit/risk teams, sales and marketing users, debt collection users, and…
Financial Health
StrongStrong · Growing, Hiring · 41% CAGR over 2y
Location
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Computed from 4 filingsOperates an online platform providing access to company registry data and official company documents. Offers company search, electronic company extracts, company monitoring, marketing data queries,…
Serves businesses and professional users needing company information, including credit, compliance, marketing and legal teams seeking official company documents, monitoring and data on registered…
Financial Health
StrongStrong · Hiring · 14% CAGR over 3y
Location
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Computed from 5 filingsOperates an electronic trading platform for physical commodity markets, enabling spot trading and price discovery for metals and minerals such as nickel, manganese, lithium and coal, and providing…
Serves B2B buyers and sellers in physical commodity markets, including metals, critical minerals and coal, with a focus on manganese ore, class 1 nickel, lithium, bauxite, alumina and…
Financial Health
HealthyHealthy · Hiring · 6% CAGR over 4y
Location
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Computed from 5 filingsProvides online access to company registry data and official company documents. Offers company search, downloadable extracts and copies, monitoring of company changes, and business information…
Serves businesses, professionals and individuals needing official company records and business information on Hungarian and European companies, including users involved in due diligence, customer…
Financial Health
StableStable · -68% CAGR over 4y
Location
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Computed from 4 filingsProvides an online company information platform that allows users to search registered businesses and download official company documents such as company extracts and copies. Also offers company…
Serves businesses and professionals needing company information, due diligence and credit-related data, including firms seeking official company documents, monitoring, debt collection and marketing…
Financial Health
HealthyHealthy · Hiring · 50% CAGR over 4y
Location
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Computed from 5 filingsOperates an online platform providing access to company registry data, enabling users to search businesses and download official company extracts and documents, with tools for company monitoring,…
Serves businesses, legal and finance professionals, and sales or marketing teams needing access to official Hungarian company records, monitoring, debt recovery support or prospecting data.
Financial Health
StableStable
Location
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Computed from 5 filingsProvides an online company information platform offering access to databases of registered businesses. Enables users to search company records and download official company extracts and documents,…
Serves businesses and professional users, especially finance, legal, compliance, credit-control and marketing teams needing Hungarian or European company data and official company documents.
Financial Health
StableStable · 0% CAGR over 4y
Location
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Computed from 4 filingsProvides an online company information platform offering searches of business registries and downloads of official company extracts and documents, with additional services including company…
Serves businesses and professionals needing Hungarian company registry data, including finance, legal, credit control, debt management, marketing and transfer pricing users making checks on…
Financial Health
StrongStrong
Location
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Provides online access to company information databases, enabling users to search registered businesses and download official company extracts and documents. Offers services including company…
Serves businesses, legal and finance professionals, credit controllers and marketers needing official data on Hungarian-registered companies and wider European company searches.
Financial Health
N/AN/A
Location
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Provides online access to company information and official registry documents, including electronic company extracts and copies. Operates a searchable database of registered businesses and offers…
Serves businesses and professionals needing Hungarian and European company data, including finance, legal, compliance, credit-control and marketing teams assessing counterparties or sourcing business…
Financial Health
N/AN/A
Location
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Operates an online platform providing access to company registry data and official company documents. Enables users to search businesses and download electronic company extracts, monitor companies,…
Serves businesses, finance and legal professionals, and individuals needing official data on Hungarian and European companies for due diligence, monitoring, collections, marketing or transfer-pricing…
Financial Health
N/AN/A
Location
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Operates an online business information platform providing company search and access to official corporate records and extracts. Offers downloadable company documents, database access, company…
Serves businesses, legal and finance professionals, credit teams and marketers needing Hungarian and European company information for due diligence, monitoring, collections and business development.
Financial Health
N/AN/A
Location
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Computed from 5 filingsProvides online access to company registry information and official company documents, including extracts and copies, for businesses registered in Hungary. Offers company search, monitoring,…
Targets businesses, legal and finance professionals, and other users needing verified data on Hungarian and European companies for counterparty checks, compliance, credit monitoring, debt recovery or…
Financial Health
HealthyHealthy · Hiring · 5% CAGR over 4y
Location
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Computed from 5 filingsProvides licensed song lyric data and related services to digital platforms, publishers, and partners, including lyric search and display tools, translations, video integration, rights management,…
Serves digital music platforms, publishers, artists and rights holders, plus businesses in in-store media, automotive, sync placement, health and fitness, and catalogue management; also addresses…
Financial Health
StrongStrong · Hiring · 32% CAGR over 4y
Location
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Computed from 3 filingsOperates an online platform providing access to company information and official registry documents. Offers company search, electronic company extracts and copies, business data monitoring, and…
Targets businesses, legal and finance teams, credit-control users and marketers needing official records and monitoring for Hungarian-registered and selected European companies.
Financial Health
StableStable · Hiring · 18% CAGR over 2y
Location
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Provides an online company information platform offering access to Hungarian business registry data. Enables users to search companies, download official company extracts and documents, and use tools…
Serves B2B users such as finance, legal, compliance, credit management and marketing teams needing official company information on Hungarian and European businesses.
Financial Health
N/AN/A
Location
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Computed from 5 filingsOperates an online directory and resource platform focused on social, emotional and mental health (SEMH) in education. Provides listings of alternative provision providers, job postings, articles,…
Serves UK education staff, schools, alternative provision providers, outreach services and parents supporting children and young people with social, emotional and mental health needs.
Financial Health
HealthyHealthy · -66% CAGR over 4y
Location
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Computed from 4 filingsOperates an online platform providing access to company registry data and downloadable official company documents. Offers business information search tools, company monitoring, marketing data…
Sells to businesses, legal and finance teams, credit controllers, marketers and individuals needing verified company registry information on Hungarian and other European companies.
Financial Health
StableStable · -6% CAGR over 3y
Location
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Computed from 5 filingsProvides an online company information platform offering searches of business registries and downloadable official company documents, including certified company extracts, monitoring services,…
Serves businesses, finance and legal professionals, and other users needing official company records, monitoring, debt-management, marketing or transfer-pricing data on Hungarian and European…
Financial Health
StableStable
Location
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Provides an online company information platform offering access to databases of registered businesses and downloadable official company documents, including certified company extracts. Also offers…
Serves businesses, finance and legal professionals, credit managers and marketers needing information on Hungarian and European companies for due diligence, monitoring, debt collection or prospecting.
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Computed from 5 filingsProvides digital signage and digital out‑of‑home (DOOH) advertising solutions, including software platforms and apps for creating, scheduling and managing screen content and campaigns, plus supply…
Serves B2B venue operators and advertisers, including retail stores, restaurants, fitness centres, cafes, gyms and offices that use or host digital screens and brands seeking DOOH advertising reach.
Financial Health
StrongStrong · Growing, Hiring · 26% CAGR over 4y
Location
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Computed from 2 filingsOperates an online platform providing access to company information and official company registry documents. Offers company search, electronic company extracts, monitoring services, and database…
Serves businesses, legal and accounting professionals, credit/risk teams and marketers needing company registry information on Hungarian and European firms.
Financial Health
StrongStrong
Location
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Computed from 5 filingsOperates an online company information platform providing access to databases of registered businesses and official company documents. Enables users to search companies, download electronic company…
Serves businesses and professionals needing Hungarian company registry information, including finance, legal, compliance, credit-control, sales/marketing and transfer-pricing users checking companies…
Financial Health
HealthyHealthy
Location
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Computed from 5 filingsProvides event services for conference and trade show organisers and participating brands, including event management, attendee matchmaking, delegate and hosted buyer management, trade show sales…
Serves B2B event organisers, trade show and conference organisers, corporate event-attending brands, exhibitors, and organisations seeking international market expansion or FDI leads.
Financial Health
StableStable · -2% CAGR over 5y
Location
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Computed from 3 filingsProvides an online platform for searching company records and purchasing official company extracts and documents, with tools for company monitoring, credit information, marketing queries and access…
Serves businesses and professionals needing official company records, monitoring, debt collection data, marketing lists or transfer pricing information, mainly for Hungarian-registered companies and…
Financial Health
StrongStrong · Growing · 0% CAGR over 2y
Location
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Computed from 5 filingsProvides an online company information platform offering access to databases of registered businesses and downloadable official company documents, including certified company extracts and copies.…
Serves businesses, finance and legal professionals, and individuals needing official company data on Hungarian and European companies for due diligence, monitoring, collections and marketing.
Financial Health
HealthyHealthy · 0% CAGR over 4y
Location
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Computed from 2 filingsProvides an online company information platform offering access to business registry data, downloadable official company extracts and documents, company search tools, company monitoring, and…
Serves businesses and professionals needing Hungarian and European company registry data, including credit-control teams, sales and marketing users, and organisations checking counterparties.
Financial Health
StrongStrong
Location
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Computed from 4 filingsOperates an online platform providing access to company registry data, enabling users to search businesses and download official company extracts and documents. Also offers company monitoring, credit…
Serves businesses and professionals needing company records, customer monitoring, debt management, marketing lists or transfer-pricing data on Hungarian and European companies.
Financial Health
StrongStrong · Hiring · 71% CAGR over 3y
Location
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How Google AdSense usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. B2B companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of B2B companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Google AdSense is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
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Frequently asked questions
How many UK B2B companies use Google AdSense?
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How is Google AdSense usage detected?
What size B2B companies use Google AdSense in the UK?
What do Google AdSense-running B2B companies also run?
Can I get contact details for these companies?
Search 488 UK companies by the advertising technology they run.
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