B2B Companies Using Simpli.fi in the UK: 59 Active Firms (2026)
UK B2B companies running programmatic advertising technology sell to other businesses while using paid-media infrastructure on public websites.
For UK B2B suppliers, this programmatic advertising stack usually sits between demand-generation planning, website tagging and audience retargeting. It tends to point to a supplier with enough paid-media budget to test addressable audience buying, a measurable website, and some in-house or agency support for landing pages, analytics and attribution. The fit is clearest where sales cycles justify targeted reach rather than broad consumer impressions: service firms, trade suppliers, manufacturers and property-related businesses looking to bring known buying groups back into the funnel.
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There are 59 actively trading UK B2B companies running this stack, so adoption is visible but narrow. Reported employment across adopters totals 608 people, placing the footprint closer to specialist demand-generation users than to enterprise-wide ad infrastructure. Within the detected advertising-stack comparison, its share is 0.7%, level with another ad-management system and behind paid-search and social-ad buying. Regional distribution tilts towards the South East at 20.3% and London at 16.9%, with the South West and North West both at 11.9% and the North East at 10.2%.
B2B marketing rules sit mainly in privacy and direct-marketing law rather than a sector licence. ICO guidance treats PECR as covering live and automated calls, electronic mail and fax; for corporate subscribers, B2B email and text outreach does not require PECR consent, but the sender must identify itself and provide a valid opt-out route. UK GDPR still applies where business-contact data is personal data. Live B2B calling also needs CTPS and TPS screening, and organisations must not call businesses that have objected. For companies running programmatic media, consent management, tag governance and audience-list handling are therefore procurement issues as much as marketing operations.
Adoption appears selective rather than standard for UK B2B suppliers. The stack tends to fit organisations that have moved beyond search-led acquisition and want account or audience targeting, but many remain small enough for lighter paid-media setups to be adequate. Pressure on consent, cookie use and audience matching is likely to keep procurement scrutiny on tagging and identity workflows. Over time, usage may concentrate among suppliers with longer consideration cycles, higher contract values and agency-supported media operations, while simpler buyers rely on bundled ad platforms and basic analytics.
Adoption by company size
Adoption of Simpli.fi rises with company size across the trading UK B2B companies in this cohort. 0% of the 76,784 companies with under 10 employees run Simpli.fi (35 detected). 0.1% of the 31,788 companies with 10–50 employees run Simpli.fi (21 detected). 0.1% of the 3,773 companies with over 50 employees run Simpli.fi (3 detected). That is a 0.1% gap between the over 50 employees and under 10 employees bands.
59
Active firms
2026
0.7%
Of detected Advertising share
UK B2B
8
Median headcount
Filed accounts
129
Verified contacts
Across this cohort
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Key facts
About 10% of the trading cohort reports turnover above £5M (6 of 59 firms) — the rest sits below that revenue band.
3% of the cohort was incorporated since 2022 (2 firms), so a sizeable share is in its first few filing cycles.
Among B2B firms with a detectable Advertising system, this technology accounts for 0.7% (59) of the 8,626-company denominator.
Registered offices skew outside the capital: the South East accounts for 20.3% (12), London 16.9% (10), and the South West and North West 11.9% (7) each.
B2B firms running the advertising technology are concentrated in operational sectors: Field Services & Trades account for 27.1% (16), Construction 22.0% (13), and Wholesale & Distribution plus Advanced Manufacturing 13.6% (8) each.
Website stack overlap is high, with the largest co-detections appearing on 78.0% (46), 61.0% (36) and 59.3% (35) of sites.
ICO guidance treats PECR as covering direct marketing by live or automated calls, electronic mail and fax, while UK GDPR still applies where business-contact personal data is processed.
Advertising market share among UK B2B
Share of the 8,626 UK B2B with a detectable system. As of June 2026.
What else do Simpli.fi-running B2B run?
Share of the 59 Simpli.fi-running UK companies where each technology was also detected. As of June 2026.
Where Simpli.fi B2B are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
8
Median headcount
£784.7K
Median UK turnover
10.2%
Above £5M turnover
2
Incorporated since 2022
129 verified decision-maker contacts
across these 59 companies, with emails available in Firmbase. Filter by role, seniority and stack.
Top UK B2B using Simpli.fi
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 5 filingsProvides a programmatic advertising platform that enables agencies and brands to plan, buy, and optimise digital ad campaigns. Offers AI‑driven targeting, campaign management and analytics across…
Serves advertising agencies, brands and in-house digital marketing teams running programmatic campaigns, across sectors including B2B, political, retail, travel, healthcare, finance and regulated…
Financial Health
StrongStrong · Growing, Hiring · 52% CAGR over 4y
Location
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Financial sub-scores
Computed from 4 filingsProvides a data platform for digital marketers and advertisers to collect, connect and manage customer data, build and enrich audience segments, resolve identities across devices, and activate…
Serves B2B digital marketers, advertising agencies, brands, and media/data owners needing audience data, identity, targeting, data collaboration, and monetisation across adtech, CTV, social, and…
Financial Health
HealthyHealthy · 0% CAGR over 3y
Location
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Financial sub-scores
Computed from 4 filingsProvides cloud-based customer experience and contact centre software. Offers AI-powered tools for omnichannel customer engagement, automation, workforce engagement management, customer journey…
Serves mid-market and large enterprises and public sector organisations with contact centres, including banking, healthcare, retail, insurance and government teams.
Financial Health
StableStable · 0% CAGR over 3y
Location
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Financial sub-scores
Computed from 5 filingsOrganises the Digital Marketing World Forum conference and expo series, hosting events focused on marketing technology, data, CRM, social media, advertising and digital strategy. Sells event tickets,…
Sells to senior marketing professionals and decision-makers at brands, retailers, agencies and marketing technology firms, including director-level leaders in digital marketing, data, CRM, customer…
Financial Health
HealthyHealthy · Hiring · 6% CAGR over 4y
Location
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Computed from 5 filingsDevelops software for corporate legal departments to source and manage external law firms. The platform supports matter intake, proposal requests, pricing comparison, performance analytics, and legal…
Sells to in-house legal teams and legal leaders at large enterprises, helping corporate law departments manage outside counsel, law firm selection, and legal spend. Also serves law firms…
Financial Health
StrongStrong · Hiring · 40% CAGR over 4y
Location
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Financial sub-scores
Computed from 4 filingsDevelops and operates an online visual collaboration platform that provides digital whiteboards, diagramming tools, templates and AI features for brainstorming, product planning, roadmapping, design…
Sells to businesses of all sizes, from startups to enterprises, especially product, engineering, design, marketing, operations and IT teams in software, professional services, financial services,…
Financial Health
HealthyHealthy · Hiring · 8% CAGR over 3y
Location
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Computed from 3 filingsDevelops a cloud-based data platform that integrates data from multiple sources, provides ETL and data preparation tools, and delivers business intelligence dashboards, analytics, automation…
Serves B2B organizations and data teams—BI, finance, IT, marketing, sales and operations—across education, financial services, healthcare and life sciences, high tech, professional services and…
Financial Health
StableStable · Profitable · -14% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsProvides management consulting, data analytics and technology solutions. Develops digital products and analytics platforms and advises companies on strategy, go‑to‑market models, customer insights,…
Serves large enterprises, especially pharmaceutical, biotech and healthcare companies, as well as consumer sectors such as restaurants and food manufacturers; buyers include commercial, analytics,…
Financial Health
StrongStrong · Growing, Hiring · 24% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsIndustry trade association for digital advertising and marketing. Develops industry standards and guidelines, publishes research and market insights, provides training and certification, and…
Serves businesses and professionals in the digital advertising ecosystem, including media companies, advertisers, marketing agencies, ad tech firms, and legal, public policy, commerce, measurement,…
Financial Health
HealthyHealthy · Hiring · 3% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsPublishes online trade news and digital magazine content covering the corrugated, folding carton and recycling packaging industries, including industry news, feature articles, videos, and a supplier…
Serves B2B packaging-sector professionals, including corrugated and folding carton converters, recyclers, machinery and materials suppliers, and advertisers seeking trade audiences.
Financial Health
HealthyHealthy · Growing · 0% CAGR over 4y
Location
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Computed from 5 filingsProvides digital product development, technology consulting and marketing services. Designs and builds websites, apps, AI-driven platforms and campaigns, and supports digital transformation, customer…
Serves B2B clients, primarily enterprise brands and media, publishing, technology, sports and consumer businesses, including marketing, digital, CX and product leaders seeking agency support.
Financial Health
WeakWeak · -3% CAGR over 4y
Location
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Computed from 3 filingsDevelops and provides a cloud-based social media management platform that enables businesses to plan and schedule posts, manage customer interactions, monitor conversations, run influencer campaigns,…
Serves B2B marketing, social media and customer care teams at small businesses, agencies and enterprise brands managing multiple social profiles, high engagement and cross-functional workflows.
Financial Health
StrongStrong · Hiring · 100% CAGR over 2y
Location
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Computed from 5 filingsDevelops cloud‑based yard management software for the automotive supply chain. Provides telematics vehicle tracking, real‑time inventory and asset visibility, workflow automation, reporting and…
Sells to businesses in the automotive supply chain, including OEMs, vehicle yards, logistics operators and multi-site yard operations managing vehicle movement from production to dealer or consumer…
Financial Health
StrongStrong · Growing, Hiring · 50% CAGR over 4y
Location
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Provides group purchasing and procurement services, negotiating supplier pricing for food, beverages, supplies, energy and operational services. Offers purchasing programmes, data and digital tools,…
Serves restaurants, hotels, leisure and golf venues, senior living and care operators, education and healthcare organisations, facilities teams, and UK public sector bodies seeking compliant…
Location
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Financial sub-scores
Computed from 5 filingsArranges business finance products including asset finance, equipment leasing, hire purchase, vehicle finance, commercial loans, invoice finance and commercial mortgages, helping companies access…
Serves businesses seeking finance, including SMEs needing assets, vehicles, cashflow support, commercial property funding, tax/VAT funding, and sector-specific professional loans; also addresses…
Financial Health
StableStable · -69% CAGR over 4y
Location
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Computed from 5 filingsProvides managed IT support and cybersecurity services for businesses, including device and network monitoring, cloud services, Microsoft 365 management, backup and disaster recovery, email and…
Serves SMBs across Lancashire and the North West, including accountancy, legal, professional services, manufacturing, private healthcare, leisure and tourism businesses.
Financial Health
StrongStrong · Growing, Hiring · 15% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides occupational health services to employers, including employee health assessments, sickness absence management, pre-employment screening, health surveillance, workplace medicals, counselling…
Serves UK employers, from SMEs to large single- and multi-site organisations, across private and public sectors, including schools, academies, colleges, care providers, manufacturing, processing,…
Financial Health
StrongStrong · Growing, Hiring · 7% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsDevelops and manufactures low‑level laser therapy (LLLT) medical devices used for pain management, fat reduction, fungal infections, and tissue repair. Supplies therapeutic laser systems, stands, and…
Sells to healthcare and veterinary professionals worldwide, especially chiropractors, physical therapists, pain management clinics, foot care providers, aesthetic fat-loss practices and vets.
Financial Health
StrongStrong · Profitable, Growing · 0% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsDevelops blockchain-based software for financial institutions, including systems for liquidity management, interbank and cross‑border payments, digital cash and deposit tokens, and platforms…
Serves financial institutions, including banks, central banks and treasury/transaction services teams, plus market participants involved in interbank payments, FX settlement, digital cash, collateral…
Financial Health
WeakWeak · Hiring · 5% CAGR over 4y
Location
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Computed from 5 filingsDesigns and supplies CNC router systems and knife cutting machines used in signage, woodworking, metal fabrication, plastics and cladding production. Provides configurable machines, accessories,…
Serves B2B manufacturers and fabricators in signage, print finishing, aluminium and composite cladding, plastics, metal fabrication, woodworking, furniture and cabinet making, packaging, foam and…
Financial Health
WeakWeak · -2% CAGR over 4y
Location
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Computed from 4 filingsDevelops and manufactures molecular and immunological reagents, diagnostic assays, and testing platforms for clinical diagnostics and life science research. Products include PCR master mixes,…
Sells primarily to healthcare laboratories, diagnostic providers, life science researchers and commercial assay developers needing molecular and immunological reagents, diagnostic tests and…
Financial Health
StableStable · -12% CAGR over 4y
Location
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Computed from 5 filingsDesigns and manufactures patient transfer and care equipment for hospitals and healthcare facilities, including stretchers, transfer chairs, treatment and surgical chairs, examination couches and…
Sells to hospitals, NHS Supply Chain buyers and other medical-sector care providers, addressing procurement teams, caregivers and clinical departments involved in patient transfer, examination,…
Financial Health
StableStable · Hiring · 7% CAGR over 4y
Location
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Computed from 3 filingsDesigns and manufactures automated secondary packaging machinery, including case packers and tray packing systems for flexible or difficult‑to‑handle products such as bags and pouches. Systems…
Serves B2B manufacturers in food, personal care, pet food and pharma sectors, including bakery, confectionery, dairy, frozen, snacks, protein and fresh produce companies with secondary and…
Financial Health
StrongStrong · Growing, Hiring · 8% CAGR over 2y
Location
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Computed from 5 filingsDesigns, develops and integrates renewable energy systems including solar PV, battery storage, EV charging and heat pumps. Provides EPC and project delivery services, energy efficiency upgrades, and…
Serves businesses and public-sector organisations across the UK, including airports, facilities management teams, offices, warehouses, schools and commercial property owners seeking renewable energy…
Financial Health
HealthyHealthy · -14% CAGR over 4y
Location
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Computed from 3 filingsDevelops and supplies library, archive and museum management software, including library management systems, collections management, discovery and digital preservation tools. Also provides system…
Serves libraries, archives, museums and organisations with specialist information centres or knowledge bases, including corporate and cultural institutions worldwide that manage collections, records…
Financial Health
StableStable · 0% CAGR over 2y
Location
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Manufactures commercial plumbing fixtures and water management products, including stainless steel sinks, toilets, urinals, showers, lavatory systems and drinking fountains. Also produces…
Serves public-sector and commercial facility buyers, including correctional institutions, behavioral health facilities, hospitals, schools, parks and recreation sites, and other high-use environments…
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Computed from 5 filingsSupplies water filtration and treatment equipment for irrigation, agriculture, and industrial applications, including automatic and manual screen and disc filters, media filters, sand separators,…
Serves B2B industrial and irrigation customers, including agricultural growers, landscape irrigation operators, livestock, aquaculture and food processing businesses, plus facilities managing…
Financial Health
HealthyHealthy · -73% CAGR over 4y
Location
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Computed from 5 filingsSupplies crystalline waterproofing products for concrete, including admixtures, surface-applied coatings, and repair materials. Distributes and supports Xypex technology for use in construction…
Serves UK construction and infrastructure customers, including contractors, specifiers, engineers and project teams involved in concrete structures, basements, hospitals and other major building or…
Financial Health
StableStable · Hiring · 21% CAGR over 4y
Location
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Computed from 5 filingsDesigns, installs and maintains commercial refrigeration and air conditioning systems, including display cabinets, coldrooms, blast chillers and industrial freezers. Provides planned maintenance,…
Serves B2B customers needing refrigeration and air conditioning, including food retailers, food manufacturers, agricultural producers, abattoirs, cold storage operators and mortuary facilities.
Financial Health
HealthyHealthy · Hiring · 12% CAGR over 4y
Location
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Provides engineering, environmental consulting, and infrastructure management services. Activities include disaster preparedness and recovery, civil and coastal engineering, construction and program…
Serves federal, state and local government agencies, commercial and industrial organisations, and energy-sector clients.
Financial Health
N/AN/A
Location
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Computed from 3 filingsProvides software development and IT consulting services including enterprise product engineering, cloud and platform-as-a-service solutions, business process management and digital process…
Serves B2B clients needing digital transformation, including banks, financial services firms, insurers, healthcare and retail businesses, plus product makers seeking IoT support, mainly across the UK…
Financial Health
StableStable · Hiring · 6% CAGR over 2y
Location
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Computed from 3 filingsDesigns and manufactures thermal processing equipment including shell‑and‑tube heat exchangers, industrial heaters, vapor condensers, steam generators, and tank heating and cooling systems, with…
Serves B2B industrial and sanitary processing customers, including pharmaceutical, dairy, food and beverage, chemical, refining, renewable energy, tank terminal, asphalt, personal care, pet care and…
Financial Health
StrongStrong · Hiring · 18% CAGR over 2y
Location
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Computed from 5 filingsManufactures and supplies tile and flooring installation materials, including thin‑set and epoxy mortars, grouts, waterproofing membranes, surface preparation compounds, sealers, adhesives, and…
Sells primarily to flooring and tile contractors, plus architects, specifiers, distributors and dealers. Also serves homeowners, with solutions aimed at commercial sectors including healthcare,…
Financial Health
HealthyHealthy · Hiring · 50% CAGR over 4y
Location
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Computed from 5 filingsDevelops and supplies branded‑generic crop protection products including fungicides, herbicides and insecticides for agricultural markets. Provides treatments for row and specialty crops, as well as…
Serves B2B agricultural and pest-management markets, including row and specialty crop growers, turf and ornamental operators, golf courses, greenhouse and nursery businesses, vegetation managers, and…
Financial Health
StableStable · Hiring · 12% CAGR over 4y
Location
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Computed from 5 filingsProvides architecture, engineering, interior design, and planning services for building and infrastructure projects. Works across sectors including civic, healthcare, education, hospitality, sports,…
Serves public agencies, education and healthcare institutions, cultural venues, hospitality and workplace developers, justice, transport, sports and mixed-use project owners globally.
Financial Health
DistressedDistressed · -49% CAGR over 4y
Location
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Computed from 3 filingsManufactures tile and flooring installation materials, including thin‑set and epoxy mortars, grouts, waterproofing membranes, surface preparation systems, sealers, adhesives, and maintenance…
Serves flooring and tile installation contractors, architects/specifiers, distributors/dealers and homeowners, with sector content for healthcare, hospitality, public spaces, retail and restaurants.
Financial Health
StableStable · 0% CAGR over 2y
Location
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Computed from 5 filingsProvides industrial contracting services including plant maintenance, shutdown turnarounds and capital mechanical projects. Offers scaffolding systems, refractory installation, fabrication and other…
Serves industrial facility owners and operators needing contractor support for maintenance, turnarounds, capital projects, refractory work, fabrication and scaffolding.
Financial Health
HealthyHealthy · Hiring · 19% CAGR over 4y
Location
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Designs and manufactures skylights, roof windows and SUN TUNNEL tubular daylighting systems for residential and commercial buildings. Also supplies flashing systems, blinds and shades, accessories,…
Sells to homeowners buying residential skylights and shades, as well as building professionals, installers, dealers and retailers. Also serves commercial customers needing skylight products for…
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Computed from 5 filingsDesigns and manufactures extrusion and converting equipment for plastics processing. Products include extruders, blown and cast film lines, pipe and tubing systems, wire and cable production…
Sells to industrial manufacturers and processors in plastics, wire and cable, pipe and tubing, blown and cast film, packaging, medical tubing, construction, automotive and telecoms sectors needing…
Financial Health
StrongStrong · Growing, Hiring · 7% CAGR over 4y
Location
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Computed from 4 filingsDevelops and supplies dust control and road and soil stabilisation products used to improve unpaved roads and surfaces. Products are applied in mining, municipal, aviation, agricultural and…
Serves mining, aviation, municipal, construction and agricultural organisations worldwide, including infrastructure and operations teams responsible for unpaved roads, dust issues and road-quality…
Financial Health
StrongStrong · Hiring · 36% CAGR over 3y
Location
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Computed from 3 filingsProvides video production services for marketing and communications, including concept development, scripting, filming, editing and animation. Produces TV adverts, explainer videos, testimonials,…
Serves B2B marketing teams, brand managers and agencies, plus schools and colleges, across sectors such as FMCG, retail, corporate, education and startups.
Financial Health
StableStable · 0% CAGR over 2y
Location
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Computed from 5 filingsProvides block and estate management services for residential developments, including purpose-built apartments, private estates and converted buildings. Works with freeholders, developers,…
Sells to B2B and residential property stakeholders, including freeholders, developers, right-to-manage companies, residents’ management companies and leaseholders needing block and estate management…
Financial Health
StableStable · -69% CAGR over 4y
Location
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Computed from 5 filingsProvides property renovation and building services for commercial premises, including office refurbishments, warehouse rebuilds and industrial unit renovations. Delivers building works such as…
Serves B2B clients across the UK, including commercial property owners, investors, landlords and developers managing offices, warehouses and industrial units.
Financial Health
StrongStrong · Growing · 0% CAGR over 4y
Location
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Computed from 5 filingsProvides engineering and construction services using rope access techniques to reach difficult locations. Services include fabrication and coded welding, pipe fitting and pipeline work, surface…
Serves B2B industrial, engineering and construction organisations with difficult-access sites, including asset owners, contractors and project teams in pipelines, structural inspection, civil…
Financial Health
HealthyHealthy · -52% CAGR over 5y
Location
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Computed from 3 filingsSupplies green and roasted coffee as a wholesale merchant, sourcing beans from producing countries, managing quality control and logistics, and distributing coffee to commercial buyers while…
Serves business clients in the global coffee trade, including wholesale buyers and organisations sourcing coffee at scale.
Financial Health
WeakWeak · -6% CAGR over 2y
Location
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Manufactures chemical additives and materials for lead‑acid battery production, including expanders, treated additives, oxides, and specialty chemicals. Supplies formulations and technical support…
Sells to B2B lead-acid battery manufacturers serving automotive, industrial, energy storage, UPS, telecoms and motive power applications, with customers across global battery supply chains.
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Computed from 3 filingsProvides commercial and industrial cleaning services including high‑level window cleaning and building exterior cleaning. Uses trained, certified staff and access equipment to clean windows and…
Serves B2B commercial and industrial organisations, including blue-chip companies and facilities teams, across Basingstoke, London, the South of England and wider contract areas in England.
Financial Health
StableStable · -6% CAGR over 2y
Location
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Computed from 3 filingsManages alternative investment funds for institutional and individual investors. Invests in and manages assets across private equity, real estate, credit, infrastructure, and multi‑asset strategies,…
Serves institutional and individual investors, including financial advisors, family offices, insurers and private wealth clients seeking access to private markets.
Financial Health
DistressedDistressed
Location
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Computed from 5 filingsProvides business support services for startups and small businesses, including one‑to‑one advice, training programmes, and sustainability guidance. Operates business centres offering flexible…
Serves start-ups, entrepreneurs and small businesses seeking business support, training, sustainability guidance and flexible workspace, particularly across Hertfordshire and nearby areas.
Financial Health
StableStable · -8% CAGR over 4y
Location
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How Simpli.fi usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. B2B companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of B2B companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Simpli.fi is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
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