B2B Companies Using Google Publisher Tag in the UK: 72 Active Firms (2026)
B2B organisations running publisher ad tags monetise owned web audiences and manage programmatic ad delivery in the UK.
Publisher ad tags sit in a company’s web pages and call an ad server when inventory is available, linking editorial traffic, sponsorship packages and programmatic demand. For B2B publishers, marketplaces and data-led media owners, running this stack usually points to an owned-audience model rather than a pure consultancy or offline-events business. The buying centre tends to sit between commercial leadership, ad operations, marketing operations and web development. Engagements are not usually enterprise-suite replacements; they are operational commitments around ad slots, consent handling, yield reporting and campaign delivery, often managed by lean teams with an agency or contractor nearby.
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Adoption is narrow: 72 actively trading UK companies run the publisher ad tag, and reported headcount across those adopters totals 806 people. In the Advertising stack ranking for B2B adopters, the tag sits sixth at 0.8%, below paid-search and professional-network ad platforms but close to adjacent ad-serving and demand-side tools. The regional skew is London-heavy at 40.3%, followed by the East of England at 13.9%, the South East at 12.5%, the East Midlands at 6.9% and the West Midlands at 5.6%.
B2B publishing and lead-generation activity is not licensed as a single UK industry; obligations turn on the underlying activity and the audience data handled. The ICO’s PECR guidance covers direct marketing by live or automated calls, electronic mail and fax. Its electronic-mail rule does not apply to “corporate subscribers”, so emails or texts to corporate bodies can be sent without PECR consent, provided the sender is identified and a valid opt-out route is given. UK GDPR still applies where business-contact or audience data is processed. Live marketing calls require screening against CTPS and TPS, and businesses that have objected must not be called.
Adoption appears likely to stay concentrated among firms that already sell audience access as part of their core proposition. The stack tends to make sense once commercial teams need campaign pacing, impression reporting and inventory controls that lighter website monetisation tools cannot handle cleanly. Privacy practice will keep shaping implementation, particularly where gated content, newsletters and sales follow-up sit close together. Smaller B2B media owners may delay heavier ad operations until direct-sold demand is repeatable, while more mature publishers are likely to rationalise tags, consent tooling and analytics around fewer operational workflows.
What’s in the file
One row per company, 50+ columns — everything below plus each company’s verified directors, from Companies House filings.
Company data
Verified directors — included
Active director count is the full Companies House board, so it can be higher than the number of names listed — we leave out nominee and formation-agent directors, who aren’t worth contacting. It’s blank for the small number of companies whose officers we haven’t fetched yet.
You’re charged per business, not per row. Where a business trades through several registered companies you get every one, and the Group Primary column marks one row per business — filter to those and the count matches your invoice. Rows sharing a website are not automatically one business: franchises and multi-site operators each count separately, and where names don’t prove a relationship we count them apart rather than guess.
Adoption by company size
Adoption of Google Publisher Tag varies by company size across the trading UK B2B companies in this cohort. 0.1% of the 76,784 companies with under 10 employees run Google Publisher Tag (47 detected). 0.1% of the 31,788 companies with 10–50 employees run Google Publisher Tag (21 detected). 0% of the 3,773 companies with over 50 employees run Google Publisher Tag (1 detected). That is a 0.1% gap between the over 50 employees and under 10 employees bands.
72
Active firms
2026
0.8%
Of detected Advertising share
UK B2B
5
Median headcount
Filed accounts
161
Verified directors
Across this cohort
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Key facts
About 5% of the trading cohort reports turnover above £5M (4 of 72 firms) — the rest sits below that revenue band.
9% of the cohort was incorporated since 2022 (7 firms), so a sizeable share is in its first few filing cycles.
The publisher-ad-tag technology accounts for 0.8% (72) of 8,625 B2B organisations with a detectable Advertising system, behind the larger paid-media and display-advertising tools in this sector.
London accounts for 40.3% (29) of B2B organisations running this publisher tag, followed by the East of England at 13.9% (10) and the South East at 12.5% (9).
Media & Publishing is the largest tagged sector at 44.4% (32), with Wholesale & Distribution at 11.1% (8) and Market Research & Insights at 9.7% (7); tags overlap, so this is not an exclusive industry split.
The surrounding web stack tends to include site-management and audience-measurement tools: 76.4% (55) also run a tag-management tool, 58.3% (42) use a content-management platform and 55.6% (40) have analytics detected.
B2B marketing is not licensed as a single UK industry; PECR covers direct marketing by live or automated calls, electronic mail and fax, while UK GDPR applies where business-contact data is personal data.
Advertising market share among UK B2B
Share of the 8,625 UK B2B with a detectable system. As of June 2026.
What else do Google Publisher Tag-running B2B run?
Share of the 72 Google Publisher Tag-running UK companies where each technology was also detected. As of June 2026.
Where Google Publisher Tag B2B are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
5
Median headcount
£708.6K
Median UK turnover
5.6%
Above £5M turnover
7
Incorporated since 2022
Verified directors — included in the file
Director names and roles for these 137 businesses, alongside financials and websites, in one Excel + CSV file.
Top UK B2B using Google Publisher Tag
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 5 filingsPublishes a trade magazine and online platform covering the grocery retail and FMCG sectors, providing news, analysis, market reports, product coverage, rankings and industry events related to…
Sells to grocery and FMCG industry professionals, including supermarket and wholesale retailers, food and drink brands, suppliers, category managers, and executives seeking sector news, analysis,…
Financial Health
WeakWeak · Hiring · 3% CAGR over 4y
Location
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Computed from 5 filingsOperates a digital publishing platform covering the electronics industry, delivering product news, technical articles and industry updates. Distributes content via a website, newsletters, mobile…
Serves electronics component manufacturers, distributors and technology brands seeking to reach component-buying engineers, designers and electronics industry professionals worldwide.
Financial Health
HealthyHealthy · -63% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsOperates an online news publication covering the retail industry, providing daily news, analysis, interviews, and commentary on retailers, ecommerce, supply chains, marketing, and consumer trends,…
Serves retail industry professionals, executives and suppliers across sectors such as fashion, grocery, ecommerce, marketing, supply chain and property, as well as advertisers targeting retail…
Financial Health
StableStable · Hiring · 39% CAGR over 4y
Location
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Computed from 5 filingsPublishes magazines, news and analysis covering pensions, asset management and institutional investment. Produces research reports, industry data and country studies, and organises conferences,…
Serves institutional investment professionals across Europe, including pension funds, asset owners, asset managers, advisers and service providers in pensions and investment markets.
Financial Health
WeakWeak · 0% CAGR over 4y
Location
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Computed from 4 filingsOperates an online publishing platform for the scientific community, providing news, articles, webinars, podcasts and educational resources covering life science fields such as genomics, drug…
Serves scientists, researchers and lab professionals in life sciences, biopharma, diagnostics, drug discovery, genomics and related fields, alongside scientific suppliers seeking to reach that…
Financial Health
WeakWeak · Hiring · 6% CAGR over 3y
Location
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Computed from 5 filingsPublishes an online magazine and media platform providing news, analysis, interviews and podcasts for financial advisers and investment professionals, covering topics such as investments, tax…
Targets UK financial and investment professionals, especially independent financial advisers, planners, wealth managers, mortgage and protection advisers, plus partner firms seeking to reach the…
Financial Health
StableStable · Hiring · 15% CAGR over 4y
Location
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Computed from 5 filingsPublishes sports industry news, analysis and reports through its online media platform. Produces podcasts, newsletters and market research, and organises conferences and events, alongside…
Serves B2B professionals and decision makers across the international sports industry, including rights holders, broadcasters, sponsors, agencies, investors, technology providers and event organisers.
Financial Health
StrongStrong · Growing, Hiring · 8% CAGR over 4y
Location
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Computed from 5 filingsPublishes a trade magazine and online news platform covering packaging technology, design, regulation, and sustainability. Produces articles, reports, podcasts, webinars, and industry events focused…
Serves packaging industry professionals and businesses across Europe, including manufacturers, converters, brand owners, suppliers, and sustainability, innovation, regulatory and production teams in…
Financial Health
StrongStrong
Location
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Computed from 5 filingsPublishes online news, analysis and data on sustainable investment, green finance and environmental markets. Covers topics such as green bonds, carbon markets, ESG, natural capital and climate…
Serves finance professionals, institutional investors, asset managers, banks, insurers, policymakers and companies active in sustainable investment, green finance and environmental markets.
Financial Health
StrongStrong · Growing, Hiring · 20% CAGR over 4y
Location
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Computed from 2 filingsPublishes online news, analysis and opinion focused on the UK technology sector, covering startups, investment, policy and regional ecosystems. Produces data-led reports, interviews and podcasts, and…
Sells to UK tech-sector professionals and organisations, including startup founders, scaleups, investors, executives and others seeking industry news, analysis, regional ecosystem insights, events…
Financial Health
DistressedDistressed · -14% CAGR over 1y
Location
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- The TRADE11118180
Financial sub-scores
Computed from 3 filingsPublishes online news, analysis, and multimedia covering institutional trading and capital markets, including equities, fixed income, FX, derivatives, and digital assets. Produces articles,…
Targets buy-side and sell-side trading professionals, asset managers, investment banks, trading venues, technology providers and post-trade firms in institutional capital markets.
Financial Health
HealthyHealthy · -3% CAGR over 2y
Location
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Computed from 5 filingsPublishes subscription-based energy industry news, analysis and newsletters including Petroleum Economist, Hydrogen Economist and Carbon Economist. Provides energy infrastructure mapping and data,…
Serves B2B audiences in global energy and infrastructure, including senior executives and professionals in hydrocarbons, hydrogen, carbon capture and decarbonisation, plus sponsors and advertisers…
Financial Health
StableStable · -8% CAGR over 4y
Location
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Computed from 3 filingsOperates an online publication covering the pharmaceutical and biotechnology industries, producing news articles, analysis, interviews, podcasts, webinars, and digital magazines. Publishes content on…
Serves pharmaceutical and biotech industry professionals, including executives and teams in R&D, sales and marketing, market access, oncology, digital health, and patient engagement, plus advertisers…
Financial Health
StableStable · Hiring · 7% CAGR over 2y
Location
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Computed from 5 filingsOperates an online trade publication covering the convenience retail sector. Publishes industry news, retailer profiles, product and category insights, business advice, podcasts, promotional…
Serves UK convenience retail professionals, including independent store owners, symbol and franchise retailers, store managers, and suppliers targeting c-store decision-makers across grocery,…
Financial Health
StableStable · 0% CAGR over 4y
Location
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- Music Business Worldwide02720660
Financial sub-scores
Computed from 5 filingsPublishes online news, analysis, interviews, and job listings focused on the global music industry. Operates a digital media platform providing industry reporting, data features, podcasts, and…
Serves professionals and organisations in the global music industry, including labels, publishers, managers, artists, streaming platforms, rights companies, investors and jobseekers.
Financial Health
StrongStrong · Hiring · 19% CAGR over 4y
Location
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- InternetRetailing03517639
Financial sub-scores
Computed from 3 filingsPublishes news, research reports and analysis on ecommerce and digital retail. Produces sector reports, rankings and whitepapers, and organises industry events, webinars, podcasts and newsletters…
Serves B2B audiences in ecommerce and retail, including digital retailers, brands, D2C players, marketplaces and retail technology or marketing professionals.
Financial Health
DistressedDistressed · -10% CAGR over 2y
Location
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Computed from 3 filingsPublishes online news, analysis and reports covering the European investment and asset management industry, including mutual funds, ETFs, regulation and technology, and produces related magazines,…
Serves professionals and organisations in the European funds and asset management sector, including fund managers, asset servicers, administrators, distributors, technology providers and…
Financial Health
StableStable · 0% CAGR over 2y
Location
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Computed from 5 filingsOperates an online electronics industry publication providing news, product announcements, technical articles, datasheets and whitepapers for design engineers. Publishes digital magazines and…
Targets design engineers, electronics industry professionals and B2B technology marketers seeking to reach audiences across components, semiconductors, embedded systems, automotive, industrial,…
Financial Health
DistressedDistressed · -68% CAGR over 4y
Location
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Computed from 5 filingsPublishes an online media platform covering the global music industry, providing news articles, analysis, interviews, industry data, podcasts, newsletters, and job listings related to record labels,…
Serves music industry professionals and businesses worldwide, including record labels, publishers, managers, streaming platforms, investors, executives, and jobseekers.
Financial Health
StableStable · 0% CAGR over 4y
Location
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Computed from 3 filingsPublishes online news and analysis on commercial real estate and related sectors. Operates industry conferences and networking events, produces newsletters and video content, and offers recruitment,…
Serves B2B commercial real estate professionals, developers, investors, brokers, landlords, occupiers, service providers, recruiters and marketers in major city markets across the US, UK and Ireland.
Financial Health
WeakWeak · -6% CAGR over 2y
Location
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Computed from 5 filingsPublishes defence industry news, analysis and market intelligence through online portals, reports, newsletters and data platforms. Also provides advertising, sponsored content and marketing services…
Serves defence-sector businesses and professionals, including contractors, suppliers, marketers and business development teams seeking market data, industry news and access to global defence…
Financial Health
WeakWeak · -2% CAGR over 4y
Location
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Computed from 5 filingsOrganises conferences, trade events and award programmes for the affiliate, partner and influencer marketing industries, including PI LIVE and Influencer Marketing Show. Publishes the Hello…
Serves B2B marketing teams and professionals in affiliate, performance, partner and creator marketing, including brands, publishers, creators, technology providers and agencies across the UK, Europe…
Financial Health
StrongStrong · Growing, Hiring · 16% CAGR over 4y
Location
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Computed from 5 filingsOperates an online media and research platform focused on customer experience (CX). Publishes articles, reports, guides and white papers, and organises webinars, conferences and industry events…
Serves customer experience, contact centre and customer service professionals, including telecoms sector teams, plus CX technology vendors seeking sponsorship or media partner opportunities.
Financial Health
StrongStrong · 26% CAGR over 3y
Location
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Computed from 5 filingsPublishes online news, analysis and interviews covering sustainable packaging technologies and markets. Content addresses circular economy, recyclability, materials, machinery and packaging…
Serves B2B readers and advertisers in the packaging and sustainability sectors, including professionals in food, beverage, pharma, medical, cosmetics, personal care and industrial packaging, plus…
Financial Health
StrongStrong · Growing, Hiring · 50% CAGR over 4y
Location
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Computed from 3 filingsProvides market data, analytics, news and research on the global sports industry, including media rights and sponsorship deals. Publishes subscription intelligence services, industry reports and deal…
Serves B2B customers in the global sports industry, including teams, franchises, leagues, tournaments, sponsors, broadcasters, agencies, venues, financial institutions, universities, and senior…
Financial Health
WeakWeak · 0% CAGR over 2y
Location
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Computed from 5 filingsPublishes online news, interviews, country reports and analysis on the global pharmaceutical and biotechnology industry. Covers market trends, regulation, R&D, pricing and market access, targeting…
Serves senior executives, decision makers and professionals in the global pharmaceutical, biotech and healthcare industries, including those focused on strategy, regulation, R&D, market access and…
Financial Health
StableStable
Location
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Computed from 5 filingsPublishes trade magazines, news websites and industry directories covering the coin‑operated amusement, casino and online gambling sectors. Provides industry news, analysis, product updates, event…
Serves B2B professionals and suppliers in the international coin-op amusement, land-based casino, iGaming, betting, lottery and affiliate sectors, including operators, manufacturers and service…
Financial Health
WeakWeak · -4% CAGR over 4y
Location
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Computed from 3 filingsOperates an online marketplace for buying and selling aircraft, including private jets, turboprops and helicopters. Publishes aviation market intelligence, price guides and editorial content, and…
Sells to private and business aircraft buyers, owners, dealers and brokers, plus aviation service providers and advertisers seeking access to business aviation, general aviation, helicopter,…
Financial Health
DistressedDistressed · -87% CAGR over 2y
Location
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Computed from 5 filingsPublishes online news, analysis, research reports and data on the global automotive industry. Provides market forecasts, company profiles, production and sales data, and industry insights through…
Serves automotive industry stakeholders, including OEMs, suppliers, manufacturers, mobility firms, analysts, and executives tracking global vehicle markets, production, e-mobility, autonomy, and…
Financial Health
WeakWeak · -11% CAGR over 4y
Location
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Computed from 3 filingsPublishes print and digital media brands covering politics, technology, media, wealth management, luxury lifestyle and fine wine. Produces journalism, research and events through titles including New…
Serves global B2B and B2C audiences, including technology leaders, media and publishing professionals, political and cultural readers, luxury and wealth-management audiences, fine wine enthusiasts,…
Financial Health
DistressedDistressed · -25% CAGR over 2y
Location
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Computed from 3 filingsPublishes Professional Beauty magazine and online news covering the beauty, spa and aesthetics sectors, and organises industry events including trade exhibitions, conferences, webinars and awards for…
Serves B2B audiences in the beauty, wellness and aesthetics sector, including salon and spa owners, beauty practitioners, product brands, suppliers and industry professionals.
Financial Health
DistressedDistressed · -88% CAGR over 2y
Location
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Computed from 3 filingsPublishes online and print content focused on corporate treasury and finance, including news, analysis, interviews, and magazines. Organises industry awards, webinars, podcasts, and events for…
Serves corporate treasury and finance professionals, including treasurers, CFOs and treasury teams, plus banks and technology providers seeking to reach that audience, with global and Asia-focused…
Financial Health
DistressedDistressed · -10% CAGR over 2y
Location
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Computed from 3 filingsProvides market intelligence, industry research, benchmarking data and reports on the environmental and sustainability consulting sector. Also operates leadership networks, events and membership…
Serves B2B customers in environmental and sustainability consulting, including executive leadership teams, industry influencers, marketers and communicators, plus sustainability and infrastructure…
Financial Health
HealthyHealthy · 0% CAGR over 2y
Location
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Computed from 5 filingsOperates an online platform covering the consulting industry, publishing news and analysis, and providing directories of consulting firms, industry rankings, job and internship listings, and career…
Serves consultants, consulting firms, recruiters, and industry partners in the UK consulting sector, including professionals seeking career information and employers promoting jobs, projects, events,…
Financial Health
WeakWeak · Hiring · 19% CAGR over 4y
Location
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Computed from 5 filingsPublishes a trade magazine and online content for pub licensees, providing industry news, features and product information. Also supplies website design and management services for pubs, including…
Serves UK pub licensees, publicans and their teams, plus hospitality suppliers and commercial partners seeking to reach decision-makers in Britain’s pub trade.
Financial Health
WeakWeak · -10% CAGR over 4y
Location
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Computed from 3 filingsOrganises investment conferences and forums for institutional investors, asset managers and allocators. Publishes financial industry news, interviews, research, podcasts and webinars covering private…
Serves institutional investors, asset managers, allocators, and private equity, private wealth and real estate investment professionals across global markets.
Financial Health
StableStable · Hiring · 41% CAGR over 2y
Location
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Computed from 3 filingsOperates an online media platform providing videos, articles, training content and tools for electricians and electrical contractors. Publishes industry news, technical guidance and educational…
Serves electricians, electrical contractors, electrical apprentices and college/training providers, with a trade audience also relevant to electrical product manufacturers and suppliers.
Financial Health
StableStable · 0% CAGR over 2y
Location
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Computed from 5 filingsOperates a professional membership association for employers and benefits suppliers focused on reward and employee benefits. Provides research reports, industry insights, networking forums, events,…
Serves employers and HR, reward and employee benefits professionals, alongside suppliers in the employee benefits sector seeking access to this professional community.
Financial Health
StrongStrong · Growing, Hiring · 22% CAGR over 5y
Location
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Computed from 5 filingsOrganises conferences, meetups and online content for software engineering leaders, including talks, panel discussions, reports and newsletters focused on engineering management, team leadership,…
Serves software engineering leaders and technology executives, including engineering managers, Staff+ engineers and CTOs, plus sponsors and advertisers seeking to reach this audience.
Financial Health
StrongStrong · Growing, Hiring · 15% CAGR over 5y
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Operates an online financial news platform publishing articles, videos and market reports on listed companies, sectors and investment markets. Produces investor research content and organises…
Serves a global investment audience, including private and professional investors, fund managers and market participants, plus listed small-, mid- and large-cap companies seeking access to investor…
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Publishes online business and financial news covering UK and international markets, economics, politics, banking, technology and companies. Provides articles, opinion columns, market updates,…
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Computed from 5 filingsOperates an online platform for the oil and gas industry providing job listings, recruitment advertising, CV database access, industry news, salary insights, event listings and market data such as…
Serves oil and gas professionals seeking jobs and industry news, plus energy-sector employers and recruiters buying job postings, CV database access and recruitment advertising.
Financial Health
DistressedDistressed · 0% CAGR over 4y
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Computed from 2 filingsOperates an online platform for hosting and viewing B2B webinars, virtual events, and video content. Provides tools for companies to publish presentations, run live or on‑demand events, and generate…
Serves B2B professionals seeking industry expertise and B2B companies, especially marketing, content and demand generation teams targeting business audiences.
Financial Health
WeakWeak · -1% CAGR over 1y
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Computed from 5 filingsPublishes a magazine and online platform providing firefighter training articles, tactical guidance, news coverage, webinars, podcasts, and digital resources for fire service professionals, along…
Targets individual firefighters, fire chiefs, fire department leaders and fire service organisations, including personnel involved in operations, training, EMS, rescue, prevention and equipment…
Financial Health
HealthyHealthy · Hiring · 88% CAGR over 3y
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Computed from 5 filingsProvides direct mail services including printing, fulfilment and mailing campaign management, supported by in‑house design and production. Also publishes professional medical journals and industry…
Targets B2B direct-mail clients and specialist healthcare audiences, including plastic surgeons, maxillofacial surgeons, aesthetic medicine practitioners and related medical organisations.
Financial Health
WeakWeak · -5% CAGR over 4y
Location
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Computed from 4 filingsProvides market research, analysis, and consulting on Internet of Things (IoT), M2M communications, and connected technology sectors. Publishes industry reports, data, and forecasts covering areas…
Sells to businesses undergoing digital and IoT-led change, from fast-scaling startups to global enterprises. Serves mobile operators, enterprise software vendors, cloud providers, hardware vendors,…
Financial Health
DistressedDistressed · 0% CAGR over 3y
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Computed from 5 filingsOrganises agricultural trade exhibitions, including the LAMMA show, featuring farm machinery, equipment, and technology suppliers. Provides exhibitor stands, product demonstrations, seminar…
Serves the UK agricultural sector, including farmers, contractors and farm managers, and B2B exhibitors such as agricultural machinery, equipment and technology suppliers seeking buyers, dealers and…
Financial Health
WeakWeak · -68% CAGR over 4y
Location
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Financial sub-scores
Computed from 2 filingsOrganises and produces industry conferences and expos focused on emerging and disruptive sectors, including technology and healthcare. Manages event programming, speaker participation, and networking…
Serves B2B audiences: executives, industry professionals, sponsors and brands in disruptive and emerging markets, including quantum technology, women’s health and future-focused technology sectors.
Financial Health
WeakWeak · Hiring · 50% CAGR over 1y
Location
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Financial sub-scores
Computed from 5 filingsOperates an online platform that connects organisations with third‑party laboratories for testing, analysis, and research services. Provides a searchable laboratory directory and a request system for…
Serves businesses, researchers and product teams needing outsourced laboratory testing across life sciences, chemicals, food, consumer goods, environmental, materials, medical device, energy and…
Financial Health
HealthyHealthy · Hiring · 4% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsPublishes open‑access, peer‑reviewed medical and scientific journals covering fields such as pharmacology, neurology, psychology, and clinical medicine. Provides platforms for researchers to submit…
Serves medical researchers, clinicians, physicians across multiple specialties, and medical societies involved in international peer-reviewed medical research.
Financial Health
StrongStrong · Growing · 0% CAGR over 4y
Location
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How Google Publisher Tag usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. B2B companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of B2B companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Google Publisher Tag is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
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Frequently asked questions
How many UK B2B companies use Google Publisher Tag?
What share of UK B2B companies run Google Publisher Tag?
How is Google Publisher Tag usage detected?
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