B2B Companies Using Zendesk in the UK: 440 Active Firms (2026)
B2B companies running customer support software sell products or services to other organisations across the UK market.
For business-to-business suppliers, this support platform usually sits between website conversion, post-sale service and account management rather than pure consumer helpdesk work. It gives sales, onboarding and support teams a shared queue for enquiries, tickets and chat, with enough process to route issues by customer type or contract status. Adoption tends to signal a supplier with a direct digital channel, recurring customer contact and a budget for managed workflows, rather than a business still handling service through shared inboxes and informal handovers.
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The UK adoption picture is compact: 440 actively trading UK business-to-business companies run this support platform. Reported employment totals 2,497 people. Within the detected live-chat category for business-to-business firms, the platform sits in third place with a 9.6% share, behind higher-ranked alternatives. Registered-address skew is concentrated in London at 24.5%, followed by the South East at 15.2%, East of England at 10.5%, West Midlands at 9.3% and North West at 8.4%.
Regulatory exposure comes less from using a support tool and more from the activity being supported. Business-to-business suppliers are not governed by a common licensed regime, but financial services, telecoms, professional services and other regulated activities bring their own conduct rules. For marketing and support operations, ICO guidance under PECR treats corporate subscribers differently from individual subscribers: electronic mail to corporate bodies does not need PECR consent, but senders must identify themselves and provide a valid opt-out route. UK GDPR still applies where business-contact data is processed, and live-call campaigns need preference-register screening.
Adoption appears likely to follow the maturity of direct customer channels rather than a general software refresh cycle. Companies with recurring service obligations tend to keep ticketing, chat and customer-history workflows close to revenue operations, while smaller suppliers often remain comfortable with email-led support until response times or handover quality become visible management issues. Migration pressure is more likely to come from bundle overlap, privacy review and integration fatigue than from new interface features alone. That points to selective switching, with buyers reassessing where support, marketing automation and account management should sit.
Adoption by company size
Adoption of Zendesk rises with company size across the trading UK B2B companies in this cohort. 0.4% of the 76,784 companies with under 10 employees run Zendesk (281 detected). 0.5% of the 31,788 companies with 10–50 employees run Zendesk (146 detected). 0.5% of the 3,773 companies with over 50 employees run Zendesk (19 detected). That is a 0.1% gap between the over 50 employees and under 10 employees bands.
440
Active firms
2026
9.6%
Of detected Live chat share
UK B2B
6
Median headcount
Filed accounts
978
Verified contacts
Across this cohort
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Key facts
About 10% of the trading cohort reports turnover above £5M (45 of 440 firms) — the rest sits below that revenue band.
3% of the cohort was incorporated since 2022 (17 firms), so a sizeable share is in its first few filing cycles.
The customer-support tool ranks third by detected live-chat share among B2B firms, at 9.6% (440) of 4,573 companies with a detectable system, behind two larger systems at 29.3% (1,342) and 9.8% (447).
Security/CDN, content-management and tag-management tools are each detected alongside the support tool in about three-fifths of the cohort: 61.4% (270), 61.1% (269) and 61.1% (269), respectively.
Wholesale & Distribution is the largest overlapping sector tag at 19.1% (84), followed by SaaS at 17.5% (77), Accounting & Audit at 12.3% (54), and both IT Services & Managed Services and Advanced Manufacturing at 10.7% (47).
London accounts for 24.5% (108) of B2B firms running the tool, with the South East at 15.2% (67) and the East of England at 10.5% (46).
PECR covers B2B direct marketing by live or automated calls, electronic mail and fax, while UK GDPR still applies where business-contact data identifies an individual.
Telephony & contact centre market share among UK B2B
Share of the 4,573 UK B2B with a detectable system. As of June 2026.
What else do Zendesk-running B2B run?
Share of the 440 Zendesk-running UK companies where each technology was also detected. As of June 2026.
Where Zendesk B2B are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
6
Median headcount
£660.9K
Median UK turnover
10.2%
Above £5M turnover
17
Incorporated since 2022
978 verified decision-maker contacts
across these 440 companies, with emails available in Firmbase. Filter by role, seniority and stack.
Top UK B2B using Zendesk
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 5 filingsDevelops software tools for Zendesk that guide support agents through structured workflows. Provides navigation maps, adaptive forms and service‑level controls to manage complex processes such as KYC…
Serves B2B, B2C and B2B2C organisations using Zendesk, especially customer and employee service teams in regulated sectors such as financial services, SaaS, energy and building solutions.
Financial Health
HealthyHealthy · -8% CAGR over 4y
Location
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Computed from 5 filingsDevelops digital experience software for marketing and product teams, including content management, A/B testing, personalization, experimentation analytics, and ecommerce tools. Platform uses AI to…
Sells to B2B marketing, digital experience, ecommerce and product teams, including marketers, developers, engineers and digital leaders seeking platforms to manage and optimise customer-facing…
Financial Health
StableStable · Hiring · 38% CAGR over 6y
Location
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Financial sub-scores
Computed from 4 filingsProvides a customer due diligence and identity verification platform that uses bank-sourced data via API to assess identity, affordability and source of funds. Enables businesses to automate KYC…
Sells to online gambling and gaming operators, especially compliance, risk and customer operations teams responsible for player onboarding, affordability checks, source-of-funds reviews and ongoing…
Financial Health
StrongStrong · Hiring · 41% CAGR over 4y
Location
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Computed from 4 filingsProvides cloud-based contact centre software and services, including omnichannel voice and digital routing, outbound calling, reporting and analytics, agent tools, AI chatbots, and integrations with…
Serves charities, retailers, construction firms and public sector bodies, targeting customer service and contact centre teams managing multi-channel enquiries, seasonal demand, distributed sites or…
Financial Health
StableStable · -11% CAGR over 3y
Location
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Financial sub-scores
Computed from 3 filingsProvides a cloud platform for selling and managing subscription-based digital services. Offers tools for B2B marketplaces, subscription billing, partner and reseller management, cloud distribution,…
Serves B2B organizations in the subscription economy, including communications service providers, software companies, manufacturers, IT and managed service providers, financial services firms,…
Financial Health
HealthyHealthy · -6% CAGR over 2y
Location
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Computed from 5 filingsDevelops a hospitality management platform integrating CRM, table bookings, payments, guest Wi‑Fi, loyalty programmes, reviews and analytics. Software connects guest interactions into unified…
Serves B2B hospitality operators, including restaurants, pubs, bars, hotels and multi-site venue brands, targeting teams responsible for guest engagement, bookings, loyalty and customer data.
Financial Health
StrongStrong · Hiring · 8% CAGR over 4y
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Computed from 5 filingsProvides a cloud platform‑as‑a‑service for developing, deploying, and managing web applications. Supports multiple programming languages and frameworks, Git‑driven workflows, preview environments,…
Sells to development teams and platform engineering leaders at businesses and public-sector organisations, including SaaS, ecommerce/CMS, financial services, government, manufacturing, higher…
Financial Health
StrongStrong · Growing, Hiring · 24% CAGR over 4y
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Computed from 5 filingsProvides cloud-based HR and payroll platform enabling companies to hire, pay, and manage employees and contractors internationally. Offers employer-of-record services, global payroll, compliance…
Serves businesses with international or distributed workforces, especially HR and people teams hiring employees or contractors across multiple countries, plus partners needing global hiring…
Financial Health
StrongStrong · Hiring · 101% CAGR over 4y
Location
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Computed from 5 filingsProvides an online platform and API that aggregates data from 300+ official company registers worldwide, enabling businesses to verify companies, retrieve corporate filings and documents, and…
Sells to regulated businesses, compliance teams, and software platforms that need business verification, AML/KYB onboarding, official company data, and UBO checks across international jurisdictions.
Financial Health
StrongStrong · Growing · 0% CAGR over 4y
Location
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Computed from 5 filingsOperates an online platform for businesses to order corporate catering and workplace food services, connecting companies with catering suppliers and providing recurring meal plans, office pantry…
Sells to businesses, office managers and workplace teams arranging meals, events and pantry provision for employees across the UK, Ireland, Netherlands, Germany, Australia and Singapore.
Financial Health
StableStable · -78% CAGR over 3y
Location
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Computed from 3 filingsProvides cloud-based software for managing supplier pricing and rebate agreements. The platform centralises pricing and rebate data, automates calculations and workflows, and offers analytics and AI…
Sells to B2B procurement, finance and sales teams in distribution, manufacturing, retail, food services, and health and life sciences organisations managing complex partner and supplier agreements.
Financial Health
StrongStrong · Hiring · 25% CAGR over 2y
Location
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Computed from 5 filingsDevelops manufacturing execution system (MES) software on an IIoT platform used by factories to manage production processes, quality control, traceability, and materials. Also provides system…
Serves B2B manufacturers and factory operations teams in aerospace and defense, automotive, electronics, industrial, medical device and consumer goods sectors, including regulated factories needing…
Financial Health
StrongStrong · Growing, Hiring · 5% CAGR over 4y
Location
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Computed from 5 filingsProvides standards development, certification, testing, auditing and training services. Assesses organisations against international standards such as ISO for quality, information security,…
Serves businesses and public-sector organizations across built environment, consumer, retail, food, energy, government, healthcare and ICT sectors, especially teams responsible for quality, safety,…
Financial Health
StrongStrong · Growing, Hiring · 39% CAGR over 4y
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Computed from 5 filingsDevelops sales intelligence and prospecting software that analyses UK company data and annual reports to identify potential customers. Provides CRM integrations, predictive scoring, trigger alerts,…
Sells to B2B sales and revenue teams, including SDRs, account managers and data leaders, particularly in foreign exchange, logistics, banking, energy, insurance, recruitment and R&D tax advisory…
Financial Health
StrongStrong · Growing, Hiring · 38% CAGR over 5y
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Computed from 5 filingsProvides managed IT services including help desk support, cybersecurity, network connectivity, cloud and Azure consulting, disaster recovery, contact centre systems, and unified communications. Also…
Serves B2B customers, mainly scaling SMEs in London and the South East, across financial markets, legal, media, public services, recruitment, retail and non-profit sectors.
Financial Health
StrongStrong · Growing, Hiring · 16% CAGR over 4y
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Computed from 5 filingsProvides cloud-based software for automated pre-employment background screening. Platform performs identity, criminal record, right‑to‑work, education and employment verification checks, reference…
Serves HR and recruiting teams at businesses of all sizes, from small firms to enterprises, with emphasis on finance, health and social care, childcare and education employers.
Financial Health
StrongStrong · Growing, Hiring · 95% CAGR over 4y
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Computed from 4 filingsDevelops and operates an online platform for creating interactive forms, surveys, quizzes, and data collection tools. Provides templates, analytics, integrations, and automation features to gather…
Serves B2B and B2C organizations, including GTM teams and larger enterprises, with buyers in marketing, product/UX research, HR, operations, talent, customer success and education.
Financial Health
StrongStrong · Growing, Hiring · 56% CAGR over 3y
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Computed from 5 filingsOperates an online bulk SMS platform that enables businesses to send, receive and manage text messages. Provides tools for marketing and transactional messaging, including scheduling, throttling, URL…
Sells to SMEs, enterprise organisations, NHS bodies and government teams in the UK, especially marketing, customer service and operations teams communicating with customers, patients and service…
Financial Health
StrongStrong · Growing, Hiring · 11% CAGR over 4y
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Computed from 4 filingsDevelops asset management software for social housing providers, including tools for asset and building compliance, stock condition evaluation, mobile data collection and system integration, and…
Serves social housing organisations, including housing associations and providers of varying sizes across England, Scotland and Wales.
Financial Health
HealthyHealthy · Hiring · 5% CAGR over 3y
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Computed from 5 filingsDevelops integration software that connects ERP systems such as Sage and Acumatica with ecommerce, finance and other business applications. Platform provides connectors, workflow automation, data…
Sells to mid-market businesses using Sage or Acumatica ERP, especially eCommerce, logistics/WMS, and service organisations with finance, operations, marketplace and CRM systems.
Financial Health
StrongStrong · Hiring · 26% CAGR over 4y
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Computed from 5 filingsProvides cloud-based email marketing and transactional email software with drag‑and‑drop design tools, automation, segmentation, A/B testing, analytics, and developer APIs/SMTP services for sending,…
Serves B2B marketing and developer teams at small businesses, technology companies, agencies, enterprises, franchises and real estate firms, plus ecommerce teams using platforms such as Shopify and…
Financial Health
StrongStrong · Hiring · 34% CAGR over 4y
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Computed from 5 filingsDevelops cloud-based employee performance management software. Platform supports performance reviews, manager check-ins, 360‑degree feedback, goal setting, talent development planning, and HR…
Sells B2B to HR teams, people leaders and managers at organisations with 50 to 5,000+ employees, across sectors including business services, consulting, education, financial services, insurance,…
Financial Health
HealthyHealthy · Growing · 2% CAGR over 4y
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Computed from 5 filingsDevelops software and data solutions for the automotive and insurance sectors, including tools for vehicle damage assessment, repair cost estimation, and management of claims, maintenance, and fleet…
Serves B2B automotive and insurance organisations: insurers, claims assessors, repair workshops, dealerships, fleet managers, rental/leasing firms and mechanical warranty providers across Europe.
Financial Health
StrongStrong · Hiring · 32% CAGR over 4y
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Computed from 5 filingsProvides cloud-based security and data protection tools for Microsoft 365 environments, including email spam and malware filtering, threat protection, encryption, backup and recovery, email…
Serves businesses using Microsoft 365, especially IT and security teams, administrators, and managed service providers managing multiple tenants. Also targets channel partners and distributors.
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Computed from 5 filingsDevelops and provides cloud-based accounting software for small businesses and accountants. The platform supports bookkeeping, invoicing, expense tracking, VAT returns, payroll management, payment…
Sells to UK small businesses needing accounting, bookkeeping and payroll support, and to accountancy practices managing client accounts through partner tools.
Financial Health
HealthyHealthy
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Computed from 4 filingsProvides a software platform for influencer and creator marketing. Offers tools for creator discovery and evaluation, campaign management, payments, brand safety monitoring, and performance…
Serves enterprise marketing teams at global brands, agencies and direct-to-consumer businesses, especially in beauty, fashion, retail, gaming, media and sports, that run creator or influencer…
Financial Health
StrongStrong · Hiring · 43% CAGR over 3y
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Computed from 3 filingsProvides cloud-based financial reporting and cash flow forecasting software for accountants and businesses. The platform generates management reports, dashboards, consolidated group reports, and…
Serves accounting firms and advisors, business owners and CFOs, franchise groups and enterprises, with industry focus on professional services, not-for-profits, real estate, e-commerce and…
Financial Health
StrongStrong · Hiring · 26% CAGR over 2y
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Computed from 4 filingsProvides a qualitative research platform that collects and analyses customer insights through video surveys, live interviews and focus groups. Includes AI tools for transcription, sentiment analysis,…
Serves B2B customer insights, market research, and product/user research teams at organisations running qualitative studies, including video surveys, interviews, focus groups, and research…
Financial Health
HealthyHealthy · -81% CAGR over 3y
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Computed from 5 filingsProvides a digital analytics platform that captures and analyses user interactions on websites and mobile apps. Offers session replay, product analytics, in‑app surveys, and AI‑driven insights to…
Serves B2B digital product, data, support, IT and marketing teams at retail/ecommerce, travel, gaming, SaaS, food and beverage, and financial services companies.
Financial Health
StrongStrong · Hiring · 91% CAGR over 4y
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Computed from 3 filingsDevelops enterprise software for managing intellectual property rights and royalty processes. Platform tracks IP assets, contracts and licensing, calculates royalties, manages financial reporting,…
Serves enterprise content and IP owners in media and entertainment, publishing, consumer brands, high tech and life sciences, including teams managing rights, royalties, licensing and IP commerce.
Financial Health
StrongStrong · Hiring · 30% CAGR over 2y
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Computed from 5 filingsDevelops and supplies digital signage media players and related software for displaying and managing visual content on commercial screens. Products include hardware players, operating system…
Serves businesses, resellers and developers deploying digital signage across retail, transport, enterprise, museums, public spaces, finance, healthcare, entertainment, hospitality, restaurants and…
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StrongStrong · Hiring · 27% CAGR over 4y
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Computed from 5 filingsProvides managed IT services including technical support, cybersecurity monitoring, cloud and Microsoft 365 solutions, VoIP telephony, and data backup and continuity services. Also supplies,…
Serves UK businesses of all sizes, from sole traders to international enterprises, including accounting, farming, manufacturing, non-profit and transport organisations, as well as internal IT teams…
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HealthyHealthy · -7% CAGR over 4y
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Computed from 5 filingsProvides a lead intelligence platform that identifies email addresses, phone numbers and social media profiles for professionals, offering a searchable contact database and tools to support…
Serves B2B sales and outreach teams seeking professional contact data for lead generation, prospecting and automated outreach.
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StableStable
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Computed from 5 filingsProvides an online lead intelligence platform that aggregates professional contact data, enabling users to search for and obtain business email addresses, phone numbers and social profiles to support…
Serves B2B sales, marketing, recruiting and business development teams, from individual users to companies running lead generation, outreach or hiring campaigns.
Financial Health
StrongStrong · 4% CAGR over 3y
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Computed from 5 filingsDevelops cloud-based visual collaboration software used for diagramming, virtual whiteboarding, product roadmapping, and planning. The platform enables teams to design systems, map processes, plan…
Serves business and public-sector teams handling product, UX, engineering, IT, project management, operations, HR, finance and go-to-market work, with stated industry focus including education,…
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Computed from 5 filingsProvides comparison and brokerage services for business gas and electricity contracts. Collects meter and consumption data to generate quotes from a panel of energy suppliers, enabling businesses to…
Serves UK businesses of varying sizes that buy business gas, electricity or telecoms, including decision-makers managing meter details, supplier contracts and billing.
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HealthyHealthy · -7% CAGR over 4y
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Computed from 5 filingsDevelops data analysis and reporting software for market research. The platform automates survey data cleaning, statistical testing, segmentation, and methods such as regression, MaxDiff and…
Serves B2B market researchers, insights analysts and research teams in agencies and client-side organisations analysing survey, tracking, brand, advertising, customer feedback and segmentation data.
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HealthyHealthy · 0% CAGR over 5y
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Computed from 4 filingsProvides online background screening and identity verification services for employers. Offers criminal record checks, right‑to‑work verification, employment and education verification, credit and…
Serves SMBs and enterprises hiring staff or contractors, plus staffing, property, healthcare, logistics, tech, retail, manufacturing, gig economy, financial services, construction, non-profit,…
Financial Health
StrongStrong · Hiring · 27% CAGR over 5y
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Computed from 4 filingsProvides a cloud-based ecommerce platform for businesses to build and manage online stores, sell through websites and social media, process payments, manage inventory and fulfilment, and run…
Serves entrepreneurs, online retailers and enterprise brands selling through ecommerce, social commerce, marketplaces and physical channels, including sectors such as fashion, beauty and homewares.
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StrongStrong · -63% CAGR over 2y
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Computed from 3 filingsProvides hotel representation, distribution and marketing services for independent hotels and groups. Offers central reservation systems, booking engines, channel management, GDS connectivity,…
Serves independent hotels, resorts and small hotel groups worldwide, targeting hospitality operators seeking access to travel agencies, OTAs, corporate travel buyers, MICE bookers and direct booking…
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StrongStrong · Profitable, Hiring · 20% CAGR over 2y
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Computed from 5 filingsDevelops fleet management and compliance software for commercial vehicle operators, including tachograph analysis, driver hours monitoring, licence checking, vehicle walkaround inspections,…
Serves B2B operators of HGV, PCV/PSV and other commercial vehicle fleets, including transport and logistics firms, fleet managers, compliance teams, workshops and organisations managing DVSA…
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HealthyHealthy · Hiring · 9% CAGR over 5y
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Computed from 5 filingsProvides smart thermostat and sensor technology with data analytics software for social housing providers. Monitors temperature, humidity, ventilation and energy use to detect mould risk, support…
Serves social housing providers and social landlords, including housing associations and local authority housing teams responsible for rented homes, resident welfare, compliance, retrofit funding and…
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StrongStrong · Hiring · 30% CAGR over 5y
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Computed from 5 filingsDevelops cloud-based payroll software used by payroll service providers to run and manage payroll, collaborate with employers and employees, and process payrolls ranging from director-only companies…
Serves payroll service providers in the UK and Malta that support employers, from director-only companies and SMEs to enterprises with thousands of employees.
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HealthyHealthy · Hiring · 11% CAGR over 4y
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Computed from 2 filingsProvides workplace technology services including managed IT, cloud infrastructure, networking and security, document and mailroom digitisation, workflow automation, voice and collaboration systems,…
Serves UK businesses and organisations needing workplace technology support, including IT, print, communications and document processes, with specific offerings for healthcare and teams managing…
Financial Health
StrongStrong · Hiring · 51% CAGR over 1y
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Computed from 2 filingsProvides a lead intelligence platform that helps users find professional contact details, including email addresses, phone numbers and social profiles, and search a database of professionals to…
Sells to B2B sales, marketing and recruiting teams, plus business development professionals and agencies running prospecting and outreach campaigns.
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StableStable · 0% CAGR over 1y
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Computed from 5 filingsProvides insurance claims validation and building repair management for property damage. Coordinates networks of surveyors, tradespeople and contractors to assess damage and deliver services…
Serves UK insurance companies and homeowners dealing with property damage claims, particularly residential repair cases requiring surveyors, tradespeople and building repair contractors across the UK.
Financial Health
HealthyHealthy · Hiring · 21% CAGR over 4y
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Computed from 3 filingsProvides managed IT services and technology solutions, including cloud services, on‑site infrastructure, data protection and backup, network connectivity, and cybersecurity. Supplies and supports…
Serves businesses of all sizes, targeting IT leaders and operations teams responsible for infrastructure, data protection, storage, connectivity and security across on-site and cloud environments.
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StrongStrong · Hiring · 41% CAGR over 2y
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Computed from 3 filingsProvides managed cloud and IT infrastructure services for businesses, including hosted desktop environments, internet connectivity, Microsoft Azure deployments, Microsoft Teams integration, and…
Serves SMEs and other businesses needing managed IT, connectivity and cloud workplace support, plus public sector organisations buying through G-Cloud.
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StrongStrong · Hiring · 7% CAGR over 2y
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Computed from 4 filingsProvides a behavioural AI platform that measures consumer attention, emotion and memory in response to advertising. Uses eye‑tracking, facial coding, implicit tests and simulated social and video…
Sells to brand marketing and insights teams, creative and media agencies, and digital advertising platforms focused on campaign effectiveness for social, video, and CTV advertising.
Financial Health
StrongStrong · Hiring · 33% CAGR over 3y
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Computed from 3 filingsDevelops and provides a cloud-based business management platform with integrated applications for timesheets, staff rostering, leave management, purchase orders, contracts, documents, payroll and…
Serves businesses seeking cloud-based administrative tools, particularly office managers, finance/HR teams and operations staff managing employees, suppliers, contracts, purchasing, rosters, leave…
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HealthyHealthy · -91% CAGR over 2y
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Showing 50 of 440 — +390 more with verified decision-maker contacts, live data, and CRM sync.
How Zendesk usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. B2B companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of B2B companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Zendesk is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
UK B2B by Telephony & contact centre
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Frequently asked questions
How many UK B2B companies use Zendesk?
What share of UK B2B companies run Zendesk?
How is Zendesk usage detected?
What size B2B companies use Zendesk in the UK?
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