B2C Companies Using Attentive in the UK: 70 Active Firms (2026)
B2C retailers and consumer services use customer messaging technology to convert and retain shoppers across the UK.
Customer messaging stacks sit close to the trading, CRM and performance-marketing teams rather than the back-office IT estate. For retailers and consumer services operators, the job is practical: capture consent, segment shoppers, trigger basket-recovery and lifecycle journeys, and feed retention activity back into ecommerce reporting. Adoption tends to signal a direct-channel business with enough repeat-purchase volume to justify dedicated CRM work, but not necessarily a large software organisation. The typical buyer is a mid-market consumer-facing firm with lean marketing operations, national fulfilment or booking journeys, and a website where conversion, account registration or lead capture can be measured without a long enterprise procurement cycle.
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UK adoption is a compact, ecommerce-weighted cohort: 70 actively trading companies run this messaging technology on public websites. Reported employment across the cohort totals 2,395 people, so the footprint is visible but still concentrated in lean consumer operators rather than enterprise estates. Within the detected personalisation set for the sector, the system accounts for 20.1% against a sector denominator of 348 and sits behind one alternative system. Registered-office skew is southern: London represents 24.3% of adopters and the South East 20.0%, followed by the North West at 12.9%; the East of England and Scotland each account for 8.6%.
Consent and deliverability sit at the centre of procurement for this stack. Retail and consumer-service adopters need clear permission capture, suppression-list handling, preference centres and unsubscribe flows, because the system touches marketing messages rather than passive analytics alone. Website deployment also tends to involve cookie banners, tag governance and customer-event plumbing between checkout, account and CRM tools. Procurement is therefore less like buying a point widget and more like adding a revenue operations control surface: commercial teams want basket recovery and retention workflows, while legal and operations teams want auditability around consent, message frequency and data sharing with external processors.
Adoption appears to be moving from campaign-led experimentation into retained operating infrastructure for consumer brands with repeat-purchase economics. The near-term pressure is less about adding another channel and more about tying consented identifiers, onsite behaviour and customer service signals into the same retention workflow. Smaller merchants may remain with bundled ecommerce tools, while mid-market operators tend to add specialist messaging once CRM ownership and deliverability management become explicit roles. Vendor consolidation could make procurement tidier, but it may also blur the distinction between personalisation, email, reviews and analytics, leaving researchers to classify users by observable workflow rather than neat software categories.
Adoption by company size
Adoption of Attentive rises with company size across the trading UK B2C companies in this cohort. 0.1% of the 54,825 companies with under 10 employees run Attentive (40 detected). 0.1% of the 26,843 companies with 10–50 employees run Attentive (24 detected). 0.2% of the 3,060 companies with over 50 employees run Attentive (5 detected). That is a 0.1% gap between the over 50 employees and under 10 employees bands.
70
Active firms
2026
20.1%
Of detected Personalisation share
UK B2C
8
Median headcount
Filed accounts
141
Verified contacts
Across this cohort
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Key facts
About 15% of the trading cohort reports turnover above £5M (11 of 70 firms) — the rest sits below that revenue band.
4% of the cohort was incorporated since 2022 (3 firms), so a sizeable share is in its first few filing cycles.
Among 348 B2C firms with a detectable Personalisation system, the listed system is second by detected share at 20.1% (70), behind the largest detected system at 40.2% (140).
Registered addresses skew towards London and the South East, which account for 24.3% (17) and 20.0% (14) of B2C firms running the listed messaging technology.
E-commerce tags appear on 84.3% (59) of the cohort, with Fashion & Retail at 35.7% (25) and Beauty & Personal Care at 25.7% (18); tags overlap.
Co-detected infrastructure points to ecommerce-led stacks: a commerce platform appears on 72.9% (51) and a tag-management tool on 68.6% (48).
Credit-risk distribution is mixed, with 28.6% (20) in the weak financial-health band and 4.3% (3) in distressed.
Marketing automation market share among UK B2C
Share of the 348 UK B2C with a detectable system. As of June 2026.
What else do Attentive-running B2C run?
Share of the 70 Attentive-running UK companies where each technology was also detected. As of June 2026.
Where Attentive B2C are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
8
Median headcount
£1.2M
Median UK turnover
15.7%
Above £5M turnover
3
Incorporated since 2022
141 verified decision-maker contacts
across these 70 companies, with emails available in Firmbase. Filter by role, seniority and stack.
Top UK B2C using Attentive
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 5 filingsProvides subscription meal preparation and delivery services, producing chef‑cooked ready‑to‑eat meals designed to be macro‑balanced and high in protein. Customers select meal plans, snacks and…
Serves health-conscious UK consumers, busy professionals, high achievers, athletes and sports teams seeking convenient nutrition aligned with fitness, performance or lifestyle goals.
Financial Health
WeakWeak · Hiring · 57% CAGR over 4y
Location
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Computed from 5 filingsDevelops and sells natural and organic personal care products including skincare, haircare, sun creams, toiletries, make‑up and baby care items. Offers products such as cleansers, moisturisers,…
Sells direct to consumers seeking natural and organic skin, hair, body, sun, make-up and baby care products, including adults, men, teenagers, parents, and people with sensitive skin, eczema,…
Financial Health
DistressedDistressed
Location
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Computed from 5 filingsSells powdered dietary supplement drink formulated with vitamins, minerals, botanical extracts and probiotic cultures. Product is marketed as a daily nutrition mix to support energy, digestion and…
Sells direct to health-conscious UK consumers and athletes seeking daily nutrition support, including people focused on energy, immunity, digestion, performance and recovery.
Financial Health
StrongStrong
Location
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Computed from 5 filingsDevelops and sells natural and organic personal care products including skin care, hair care, sun protection, body care, toiletries, make‑up and baby products, as well as essential oil blends and…
Sells direct to UK consumers seeking natural and organic beauty and personal care, including adults, men, teenagers, parents buying baby and child products, and people with sensitive skin or specific…
Financial Health
HealthyHealthy · Hiring · 5% CAGR over 4y
Location
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Computed from 3 filingsDevelops and sells branded sports nutrition and health supplements through an online store, including fat burners, protein powders, pre‑workout formulas, amino acids, supergreens, hydration products,…
Sells directly to fitness-focused consumers, gym users and athletes seeking products for weight loss, muscle gain, workout performance, hydration, recovery and general wellness through an online…
Financial Health
StrongStrong
Location
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Computed from 5 filingsProduces and sells frozen ready meals and high‑protein convenience foods, including chicken dishes, wraps and snack products. Offers online ordering and subscription delivery, and supplies packaged…
Sells to UK consumers seeking convenient high-protein, low-calorie frozen meals, including subscription buyers, and to retail stockists or wholesale partners carrying healthy ready-meal products.
Financial Health
StableStable · -66% CAGR over 4y
Location
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Computed from 3 filingsProvides natural dietary supplements formulated by pharmacists, including products for gut health, sleep, mood, immunity and joint support. Also offers online health assessments, pharmacist…
Serves consumers seeking natural supplements and pharmacist advice for gut, sleep, mood, immunity, joints, menopause, sexual health, pain, prostate and IBS concerns, including subscribers and parents…
Financial Health
StrongStrong · Growing, Hiring · 82% CAGR over 2y
Location
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Computed from 5 filingsDevelops and sells hair care products focused on curly, wavy and coily hair, including shampoos, conditioners, styling gels, creams, mousses, hairsprays and serums, along with bundled haircare kits…
Sells direct to consumers seeking haircare for wavy, curly and coily hair types, including shoppers buying routines and kits for frizz, scalp and curl needs.
Financial Health
StrongStrong · Growing, Hiring · 35% CAGR over 4y
Location
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Computed from 5 filingsDesigns and sells women’s clothing and accessories through an online retail store, including dresses, knitwear, tops, trousers, outerwear, shoes and seasonal collections, alongside gift cards and a…
Sells direct to consumers, primarily women buying womenswear online, with UK shoppers explicitly addressed through delivery and returns and international shoppers supported via country-specific…
Financial Health
StrongStrong · Hiring · 52% CAGR over 4y
Location
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Computed from 5 filingsOperates an online retail store selling skincare, haircare and cosmetic products, including cosmeceuticals, serums, sunscreens, supplements and beauty devices from third‑party brands, alongside…
Serves consumers seeking skincare, haircare, beauty and wellness products, including shoppers with specific skin types, skin conditions or concerns. Also addresses men’s skincare and beauty gift…
Financial Health
HealthyHealthy · Hiring · 4% CAGR over 4y
Location
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Computed from 2 filingsOperates retail and online sales of yoga and activewear clothing for women and men, including leggings, tops, sports bras, sweatshirts and loungewear, along with accessories such as bags, hats,…
Sells B2C to women and men shopping for yoga, training, running, tennis and loungewear apparel, plus accessories and wellness products for studio, fitness and casual use.
Financial Health
StrongStrong · Profitable, Growing, Hiring · 511% CAGR over 1y
Location
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Computed from 5 filingsSells refurbished smartphones and tablets through an online store, including Apple iPhone and Samsung Galaxy devices. Sources used devices, performs multi‑point testing and refurbishment, and resells…
Sells to UK consumers looking to buy refurbished iPhones, Samsung phones, tablets and accessories, and to individuals wanting to sell used mobile devices online.
Financial Health
StrongStrong · Hiring · 22% CAGR over 4y
Location
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Computed from 4 filingsDesigns and retails smart casual clothing and accessories for men, women and children through an online store and retail shops, including shirts, knitwear, dresses, outerwear, footwear, and…
Serves UK consumers shopping for smart-casual fashion, including men, women and children, through ecommerce and stores; also targets students, NHS staff and first responders with dedicated discounts.
Financial Health
StrongStrong · Hiring · 7% CAGR over 5y
Location
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Computed from 5 filingsOnline retailer of wines and beers formulated or selected to be lower in calories, sugar and carbohydrates. Sells bottled wines, mixed cases and beer through an e‑commerce platform, including vegan,…
Sells to UK adult consumers seeking lower-calorie, low-sugar alcoholic drinks, including wine and beer buyers with keto, vegan, gluten-free or organic dietary preferences.
Financial Health
StrongStrong · Hiring · 9% CAGR over 4y
Location
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Computed from 3 filingsOnline retailer of fragrances inspired by designer perfumes, offering eau de parfum in various scents for men, women and unisex. Also sells home fragrance products including candles, essential oils,…
Serves individual consumers shopping online for affordable alternatives to high-street designer perfumes, including women, men and unisex fragrance buyers, plus customers purchasing home and car…
Financial Health
HealthyHealthy · -70% CAGR over 2y
Location
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Computed from 4 filingsDevelops and sells makeup, cosmetic and skincare products through an online store, including foundations, eyeliners, lip stains, cleansers, moisturisers, serums, masks, and beauty tools and…
Serves consumers buying beauty, makeup and skincare products online, including shoppers seeking lip, eye, brow and complexion items through its EU ecommerce store.
Financial Health
WeakWeak · 0% CAGR over 3y
Location
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Computed from 5 filingsSells nail care and cosmetic products including nail polish, gel manicure kits, base and top coats, nail treatments, removers, and manicure tools. Offers colour collections, treatment kits, and…
Sells direct to consumers shopping for nail polish, nail care, manicure tools, gift sets and at-home gel manicure products, mainly beauty and personal care shoppers buying online.
Financial Health
HealthyHealthy · 0% CAGR over 4y
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Computed from 4 filingsDevelops and sells sports nutrition and wellness products, including electrolyte hydration mixes, energy gels, creatine, vitamins, and recovery supplements. Also offers topical balms and branded…
Sells direct to consumers, especially runners, endurance athletes and fitness-focused adults seeking performance, hydration, recovery and wellness support, plus related training apparel.
Financial Health
HealthyHealthy · Hiring · 74% CAGR over 3y
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Computed from 5 filingsSources and roasts specialty coffee and sells whole‑bean and ground coffee, cold brew, and instant coffee through an online store and subscriptions. Supplies wholesale coffee to businesses and…
Sells to individual coffee drinkers online and B2B customers including cafes, retailers, workplaces seeking office coffee, and event or catering clients.
Financial Health
HealthyHealthy · Hiring · 46% CAGR over 4y
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Computed from 5 filingsDesigns and sells cookware, bakeware, small kitchen appliances, dinnerware, and kitchen tools through an online retail platform. Product range includes frying pans, pots, toaster ovens, blenders,…
Sells to consumers, including home cooks, households and gift buyers seeking kitchen and tableware for everyday meals, entertaining and weddings through direct-to-consumer retail.
Financial Health
StableStable · 0% CAGR over 4y
Location
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Computed from 5 filingsOperates an online sweet shop selling pick‑and‑mix confectionery. Offers customisable mixes in pouches, jars, buckets and platters, alongside pre-made sweet bags, mystery boxes, seasonal gift sets…
Sells to consumers buying sweets for personal use, subscriptions and occasion-based gifts, including birthdays, Mother’s Day, Easter, new home presents and mystery bundles.
Financial Health
WeakWeak · -1% CAGR over 4y
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Computed from 5 filingsDevelops and sells hair and scalp care products inspired by Ayurvedic practices, including hair oils, shampoos, conditioners, masks, dry shampoo and scalp tools, sold online as individual products,…
Sells directly to consumers seeking premium hair and scalp care, particularly shoppers interested in Ayurvedic-inspired, vegan and cruelty-free beauty products through its online store.
Financial Health
DistressedDistressed
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Computed from 4 filingsDesigns and sells women’s lingerie, including bras, briefs, bodysuits and lingerie sets, along with nightwear such as silk pyjamas, robes and slip dresses. Also offers hosiery, suspender belts and…
Serves consumers seeking luxury women’s lingerie, silk nightwear and bridal pieces, including women buying for themselves and gift buyers shopping online.
Financial Health
DistressedDistressed · -13% CAGR over 3y
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Computed from 5 filingsOnline retailer of organic teas, including loose‑leaf, matcha and packaged tea bags. Sells blended and single‑origin teas, tea gift sets, teaware and accessories, and offers subscription tea clubs…
Serves online consumers buying organic tea, teaware, gifts and subscriptions, plus wholesale buyers in hospitality, foodservice and retail seeking tea products.
Financial Health
WeakWeak · 0% CAGR over 4y
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Computed from 5 filingsDevelops and sells vegan, cruelty‑free cosmetics including water‑activated cake eyeliners, liquid eyeliners, eyeshadows, lip tints and glosses, face products, and makeup accessories such as brushes,…
Sells online direct to consumers seeking cruelty-free, vegan and colourful makeup, including makeup enthusiasts, gift buyers and shoppers building custom palettes, with international delivery…
Financial Health
StrongStrong · Growing, Hiring · 86% CAGR over 4y
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Computed from 5 filingsDesigns and retails women’s fashion clothing and accessories through an online store, including dresses, tops, knitwear, trousers, skirts, jumpsuits, outerwear and footwear, with seasonal collections…
Sells directly to female consumers shopping for on-trend women’s fashion, including curve customers, across the UK and international markets. Targets individuals buying dresses, knitwear, workwear,…
Financial Health
DistressedDistressed
Location
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Computed from 5 filingsDesigns and sells baby and children’s clothing, particularly sleepwear such as sleepsuits, pyjamas and sleeping bags made from organic cotton and bamboo fabrics. Also offers bodysuits, daywear,…
Sells to parents, carers and gift buyers shopping for newborns, babies and young children up to around 8, primarily through a direct-to-consumer online retail model.
Financial Health
StrongStrong · Growing, Hiring · 7% CAGR over 4y
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Computed from 5 filingsSells dietary supplements and hydration products via online retail designed to support liver function, hydration, and next‑day recovery after alcohol consumption, including capsules and oral…
Targets adult consumers who drink alcohol responsibly, including health-conscious online shoppers and retail buyers seeking liver-health, hydration and next-morning wellness support.
Financial Health
StableStable · -9% CAGR over 4y
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Computed from 5 filingsDesigns and sells leather bags and accessories including satchels, handbags, crossbody bags, backpacks and briefcases, as well as wallets, straps, notebooks and care products, offered through online…
Sells mainly to individual consumers and gift buyers shopping online or in stores for leather satchels, handbags, work bags and accessories, with ranges positioned for women, men and style-led…
Financial Health
DistressedDistressed · -10% CAGR over 6y
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Computed from 5 filingsDevelops and sells argan oil–based hair care, styling, and body care products, including shampoos, conditioners, treatments, masks, fragrances, and tools, distributed through e‑commerce platforms and…
Sells to UK consumers buying premium hair, body and fragrance products online, and to salon professionals seeking retail and professional haircare ranges for client services.
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StrongStrong
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Computed from 5 filingsOperates an online retail store selling women’s fashion and occasionwear. Offers dresses, gowns, co‑ords, rompers and jumpsuits, including party, prom, bridal and wedding guest styles, with…
Sells direct to consumers seeking women’s fashion, especially party dresses, prom gowns, bridal edits, bridesmaid styles, wedding guest outfits and occasionwear, with worldwide shipping.
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HealthyHealthy · -56% CAGR over 4y
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Computed from 5 filingsDesigns and sells sportswear and casual apparel for men and women, including tracksuits, polos, jackets, knitwear, and accessories. Operates an online store offering branded clothing, footwear, bags,…
Sells direct to consumers shopping online for men’s and women’s sportswear, casual fashion, footwear and accessories, including tennis-inspired and coordinated apparel.
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HealthyHealthy
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Computed from 5 filingsDesigns and sells baby feeding and weaning products, including long‑sleeve coverall bibs, dribble bibs, baby cutlery, training cups, and teething toys, along with weaning guides and accessories for…
Sells direct to consumers, primarily parents and caregivers of babies and toddlers, including families buying weaning, feeding, teething and breastfeeding accessories.
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StableStable · Hiring · 9% CAGR over 4y
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Computed from 5 filingsDesigns and sells technical outdoor clothing for mountain activities including climbing and skiing. Product range includes down and insulated jackets, waterproof shell jackets, legwear, midlayers,…
Sells direct to consumers: climbers, skiers, mountaineers and outdoor adventurers, with online stores for UK, European, US, Canadian and rest-of-world customers.
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HealthyHealthy · Hiring · 12% CAGR over 4y
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Computed from 5 filingsOperates an online retail store selling discounted branded footwear and clothing. Offers trainers, running shoes, boots, sandals, safety footwear and casual shoes for men, women and children from…
Serves UK consumers shopping online for discounted branded trainers, footwear and clothing, including men, women, parents buying for children and infants, and shoppers seeking sports, casual, outdoor…
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StableStable · Hiring · 6% CAGR over 5y
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Computed from 3 filingsOrganises obstacle course, trail and endurance running events and competitions. Also sells branded sports apparel, footwear and training equipment through an online store, and provides fitness…
Serves individual fitness and endurance enthusiasts, obstacle course and trail runners, competitive racers, families seeking kids’ races, and buyers of training plans, passes and athletic gear in the…
Financial Health
WeakWeak · 0% CAGR over 2y
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Computed from 4 filingsOperates an online retail store selling homewares and interior décor products, including furniture, lighting, mirrors, kitchenware, textiles, wall art, wallpaper and gifts, alongside decorative…
Sells primarily to UK consumers, including homeowners, renters and gift buyers shopping online for distinctive interior décor, furniture, lighting, kitchenware and home accessories.
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StableStable · -11% CAGR over 3y
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Computed from 5 filingsOnline retailer of outdoor garden furniture and accessories, including dining sets, corner sofas, fire pit tables, loungers, pergolas and outdoor kitchens. Sells furniture collections in materials…
Serves UK consumers and households furnishing gardens, patios and balconies, including buyers seeking outdoor living ranges with finance and mainland UK delivery options.
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WeakWeak · 0% CAGR over 5y
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Computed from 5 filingsDevelops and sells organic and natural personal care products including skincare, haircare, sun protection, body care, cosmetics and wellbeing items. Products are formulated with plant-based…
Serves consumers shopping for natural and organic personal care, including adults, men, teens, parents buying for babies/children, and people with sensitive skin, eczema, rosacea or acne.
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StableStable · 0% CAGR over 4y
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Computed from 5 filingsOperates an online retail store selling home and garden products, including wardrobes, sofas, beds, dining furniture, office furniture, outdoor furniture, and household accessories. Sources products…
Sells online to UK consumers furnishing homes, gardens, offices and nurseries, with additional categories for small businesses needing office, food service, storage, signage or industrial supplies.
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WeakWeak · Hiring · 41% CAGR over 4y
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Computed from 5 filingsDesigns, markets and sells women’s jewellery and accessories through an online retail store, including earrings, necklaces, bracelets, rings, bridal jewellery, hair accessories and personalised…
Serves consumers shopping online for women’s jewellery and accessories, including gift buyers, brides and bridal parties, mothers, wedding guests and customers seeking personalised or occasion…
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WeakWeak · -28% CAGR over 4y
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Computed from 5 filingsDesigns and sells cosmetic and beauty products through an online store, including lipsticks, lip liners, false eyelashes, lash glue, primers, setting sprays, fragrance mists, and makeup brushes and…
Sells direct to consumers, targeting beauty and makeup shoppers seeking vegan, cruelty-free cosmetics, lashes, beauty tools and fragrance products through an online retail store.
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WeakWeak · 0% CAGR over 4y
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Computed from 3 filingsDesigns and sells fashion jewellery including gold and silver necklaces, earrings, bracelets and rings. Offers collections such as waterproof, personalised, birthstone and engraved pieces, along with…
Sells directly to consumers shopping online for affordable gold and silver fashion jewellery, including women, men and gift buyers seeking personalised items, bridal-party gifts and accessories.
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WeakWeak · 0% CAGR over 2y
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Computed from 3 filingsOperates an online retail store selling Mongolian cashmere clothing and accessories. Offers knitwear and garments including jumpers, cardigans, trousers, dresses, hats, scarves, socks, and blankets…
Serves UK retail consumers shopping for women’s, men’s and children’s cashmere fashion, accessories, home items and gifts through a direct-to-consumer ecommerce store.
Financial Health
DistressedDistressed
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Computed from 3 filingsOperates an online retail store selling aquariums and fishkeeping supplies, including tanks, filtration systems, lighting, pumps, heaters, fish food, water treatments, decorations, live plants, and…
Serves UK consumers and hobbyists who keep coldwater, tropical, marine and reef aquariums or garden ponds, including beginners buying starter tanks and experienced fishkeepers maintaining larger…
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Develops and sells adhesive wellness patches designed to deliver ingredients through the skin, including products aimed at sleep support, energy, focus, metabolism and menopause symptoms, sold online…
Sells direct to consumers seeking wellness, beauty, mental health and women’s health support, including shoppers interested in daily-use patches for sleep, stress, energy, focus, metabolism and…
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Designs and sells baby and children’s clothing and sleepwear through an online retail store, including sleepsuits, pyjamas, bodysuits, sleeping bags and muslins made from organic cotton and bamboo…
Sells direct to consumer parents, carers and family gift buyers for newborns, babies and children up to age 8, including baby-shower shoppers and nursery/pre-school households.
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Computed from 5 filingsOperates an online retail store selling clothing for men, women and children, including hoodies, joggers, leggings, jeans, tracksuits, jackets, T‑shirts, underwear and accessories, as well as…
Serves value-conscious online consumers buying everyday clothing for men, women and children, including parents shopping for infants, children and juniors.
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StableStable · Hiring · 26% CAGR over 3y
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Financial sub-scores
Computed from 5 filingsDesigns and sells gym clothing and training accessories for strength sports, including T‑shirts, hoodies, shorts, leggings, belts, straps, sleeves and other apparel and equipment for bodybuilding and…
Sells direct to consumers: men and women who train for strength sports, strongman, bodybuilding and gym workouts, including lifters buying apparel and accessories online.
Financial Health
WeakWeak · -8% CAGR over 4y
Location
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Financial sub-scores
Computed from 2 filingsDevelops and sells nail cosmetics and manicure products, including nail polishes, press‑on nails, gel manicure systems, base and top coats, nail treatments, and manicure tools through an online…
Targets B2C beauty shoppers and nail-care consumers, especially people seeking at-home manicures, press-on nails, nail polish and nail treatment products through direct online retail.
Financial Health
WeakWeak · -2% CAGR over 2y
Location
Unlock all 70 leads
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Unlock all 70 leads
Showing 50 of 70 — +20 more with verified decision-maker contacts, live data, and CRM sync.
How Attentive usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. B2C companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of B2C companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Attentive is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
UK B2C by Marketing automation
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Frequently asked questions
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How is Attentive usage detected?
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