B2C Companies Using The Hotels Network in the UK: 50 Active Firms (2026)
UK B2C firms running hotel website personalisation technology use on-site tools to convert direct consumer traffic into bookings.
For accommodation and travel operators, hotel-website personalisation technology sits between marketing, revenue management and the booking engine. It is usually owned by digital commerce or direct-booking teams rather than by general IT, because the day-to-day questions are commercial: which visitors see which message, how offers are presented, and whether guests complete a booking without moving to an intermediary. Adoption tends to signal a company with enough direct traffic to test conversion changes, a working analytics set-up, and a budget for specialist website tooling. The fit is less obvious for very small operators whose public site is mainly informational.
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The UK adoption picture is small and specialist: 50 actively trading B2C firms are detected running this hotel-website personalisation stack. Reported employment across the cohort is 1,934 people, which points to a mix of lean hospitality operators and larger travel businesses rather than a purely micro-company base. Within detected personalisation use in the sector, the system ranks third, with a 14.4% share against a denominator of 348. Registration is tilted towards London at 30.0% and the South West at 20.0%, followed by the West Midlands at 10.0%, Scotland at 8.0% and the North West at 6.0%.
Website personalisation in hospitality sits close to customer profiling, analytics tags, booking-engine integrations and marketing consent. UK operators using these systems need to keep GDPR and PECR obligations in view, particularly where behaviour on the site is used to vary messages, offers or retargeting flows. The ICO is the relevant regulator for privacy and electronic marketing practice, while commercial risk often sits with whoever owns the booking funnel. Procurement also tends to involve agencies and web developers, so contract terms, processor roles and tag governance matter as much as the headline software subscription.
Adoption appears likely to remain concentrated among operators with a direct-channel posture rather than spreading evenly across the accommodation market. Travel and hospitality businesses tend to add personalisation once the website has become a commercial system rather than an online brochure, and that usually requires marketing ownership, clean booking flows and regular testing habits. Some users may consolidate these tools into broader marketing and analytics stacks, while others keep specialist hotel functionality where rate messaging, urgency cues and guest segmentation are central. The constraint is less technical availability than operating discipline: teams need enough traffic, content variation and governance to make personalisation worth maintaining.
Adoption by company size
Adoption of The Hotels Network rises with company size across the trading UK B2C companies in this cohort. 0% of the 54,825 companies with under 10 employees run The Hotels Network (25 detected). 0.1% of the 26,843 companies with 10–50 employees run The Hotels Network (15 detected). 0.4% of the 3,060 companies with over 50 employees run The Hotels Network (11 detected). That is a 0.4% gap between the over 50 employees and under 10 employees bands.
50
Active firms
2026
14.4%
Of detected Personalisation share
UK B2C
11
Median headcount
Filed accounts
106
Verified contacts
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Key facts
About 12% of the trading cohort reports turnover above £5M (6 of 50 firms) — the rest sits below that revenue band.
10% of the cohort was incorporated since 2022 (5 firms), so a sizeable share is in its first few filing cycles.
Among B2C firms with a detectable personalisation system, the cohort accounts for 14.4% (50) of a 348-company category denominator, behind two systems at 40.2% (140) and 20.1% (70).
Registered offices skew towards London at 30.0% (15) and the South West at 20.0% (10), with smaller concentrations in the West Midlands, Scotland and the North West.
The detected stack is analytics-heavy: 82.0% (41) also run a tag-management tool and 46.0% (23) also run web analytics.
Travel & Hospitality tags appear on 98.0% (49) of the cohort, while Sport & Leisure appears on 16.0% (8).
Financial-health flags show some risk in the tail: 20.0% (10) are weak and 6.0% (3) distressed.
Personalisation market share among UK B2C
What else do The Hotels Network-running B2C run?
Share of the 50 The Hotels Network-running UK companies where each technology was also detected. As of June 2026.
Where The Hotels Network B2C are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
11
Median headcount
£825.7K
Median UK turnover
12%
Above £5M turnover
5
Incorporated since 2022
106 verified decision-maker contacts
across these 50 companies, with emails available in Firmbase. Filter by role, seniority and stack.
Top UK B2C using The Hotels Network
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 5 filingsOperates an online reservation platform for a network of independently owned boutique luxury hotels worldwide. Provides hotel booking services through its website and app, and manages a membership…
Serves affluent leisure travellers booking boutique luxury hotels worldwide, as well as travel agents and independent luxury hotels seeking access to its reservations and membership network.
Financial Health
HealthyHealthy · -69% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsOperates and manages a collection of upscale hotels offering guest accommodation, restaurants and bars, spa facilities, and venues for conferences, weddings and events. Also provides leisure…
Serves leisure travellers, families, couples, golfers, wedding parties, diners, and corporate or conference organisers seeking 4- and 5-star hotel venues across Northern Ireland.
Financial Health
StableStable · Hiring · 41% CAGR over 2y
Location
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Operates a chain of hostels and boutique hotels providing short-stay accommodation for travellers. Facilities typically include private and shared rooms, bars, restaurants, social spaces, and event…
Serves budget-conscious leisure travellers, backpackers, solo travellers and groups seeking city stays in Europe and the USA, plus organisations booking group stays, meetings or events.
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Operates serviced apartments and hotel residences for short and extended stays. Provides online booking, corporate travel accommodation, loyalty membership programmes, and multiple hospitality brands…
Serves leisure and business travellers seeking serviced apartments and hotel residences worldwide, including extended-stay guests, loyalty programme members, and corporate or group bookers.
Location
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Financial sub-scores
Computed from 3 filingsOperates and manages serviced apartments and hotel residences for short and extended stays. Offers accommodation booking through an online platform and provides guest loyalty membership programmes,…
Sells to consumers and business travellers seeking serviced apartments, hotel residences and extended-stay accommodation worldwide, including loyalty members, corporate bookers and groups looking for…
Financial Health
StableStable · 0% CAGR over 2y
Location
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Computed from 2 filingsOperates a hotel and spa offering guest accommodation, restaurants and cafés, spa treatments, wellness facilities and event spaces. Provides family activities, childcare, craft sessions, soft play…
Serves leisure travellers seeking Cornish coastal stays, including families, couples, dog owners and spa-break guests, plus wedding parties and organisations booking meetings or events.
Financial Health
WeakWeak · -3% CAGR over 1y
Location
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Financial sub-scores
Computed from 2 filingsOperates a global portfolio of luxury resorts, hotels and branded residences. Provides accommodation, dining, spa and wellness services, and curated travel experiences and multi‑destination journeys…
Serves high-net-worth leisure travellers, couples, families and private groups seeking luxury resorts, villas, wellness retreats, events and residences across international destinations.
Financial Health
StrongStrong · Hiring · 67% CAGR over 1y
Location
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Financial sub-scores
Computed from 5 filingsOperates a group of hotels offering short‑stay accommodation for leisure and business travellers. Provides guest rooms, concierge services, Wi‑Fi, dining options, and meeting facilities, and manages…
Serves leisure travellers, tourists and business visitors planning stays in central London, including guests needing transport links, WiFi and small meeting spaces.
Financial Health
StableStable · Hiring · 19% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsOperates a country house hotel and resort offering guest rooms and self‑catering lodges. Provides hospitality services including restaurants and bars, spa treatments, golf course access, outdoor…
Serves B2C leisure guests seeking luxury country hotel stays, including families, couples, friends, dog owners, golfers, spa visitors, diners and buyers of gift vouchers for Dartmoor breaks.
Financial Health
StableStable · -89% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsOperates a group of hotels offering guest accommodation, restaurants and bars, spa facilities, and venues for conferences, weddings and events. Manages multiple hotel properties and provides…
Serves leisure travellers, families, golfers, wedding couples, diners, and corporate conference or event organisers seeking hotel stays and venues in Northern Ireland.
Financial Health
HealthyHealthy · Hiring · 5% CAGR over 4y
Location
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Operates and manages serviced apartments and hotel residences, providing short- and extended-stay accommodation for business and leisure travellers. Offers online booking, loyalty programmes, and…
Serves leisure and business travellers, corporate bookers, group organisers and long-stay guests seeking serviced apartments and hotel residences in international destinations.
Location
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Operates serviced apartments and hotel residences offering furnished accommodation for short and extended stays. Provides hotel-style amenities, corporate and leisure travel accommodation, and online…
Serves leisure travellers, business travellers, corporate travel bookers and long-stay guests using serviced apartments and hotel residences in international destinations.
Location
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Financial sub-scores
Computed from 3 filingsOperates a country estate hospitality venue offering accommodation in restored houses and barns, along with restaurants and bars, a spa, workshops and events. Also sells retail products and hosts…
Serves leisure consumers, diners and spa visitors seeking country-estate breaks, seasonal experiences and workshops, plus private groups booking gatherings and online shoppers buying gift vouchers…
Financial Health
WeakWeak · 2% CAGR over 2y
Location
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Operates and manages hotels, resorts and serviced residences under the Pestana brands, offering accommodation, event and conference facilities, and online hotel booking across an international…
Serves leisure and business travellers booking hotels and resorts in Europe, the Americas and Africa, plus couples, event organisers and corporate meeting planners seeking venues for weddings,…
Location
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Financial sub-scores
Computed from 5 filingsOperates a hotel offering guest rooms and suites, an on-site restaurant and bar (Pearly Cow), spa treatments through the Field Trip Spa, and facilities for weddings, meetings, and events, providing…
Serves leisure travellers, couples, families and dog owners visiting Brighton, plus spa and restaurant guests, wedding parties, house-party groups, and businesses planning meetings, events or away…
Financial Health
StrongStrong · Hiring · 65% CAGR over 5y
Location
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Operates a country house hotel offering guest accommodation in rooms, suites and cottages. Provides restaurants, afternoon tea, spa and wellness facilities, and hosts weddings, meetings, private…
Serves affluent leisure travellers, couples, families and spa/dining guests, plus wedding parties, private event hosts and corporate meeting planners seeking a luxury country house venue near London.
Location
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Financial sub-scores
Computed from 5 filingsOperates luxury hotels and resorts offering accommodation, restaurants and bars, spa and wellness facilities, and event spaces. Provides travel stays, hospitality services, and branded home goods,…
Serves affluent leisure and business travellers, plus couples, corporate event planners and wellness-focused guests seeking sustainable luxury hospitality in major international destinations.
Financial Health
DistressedDistressed · -3% CAGR over 4y
Location
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Financial sub-scores
Computed from 4 filingsOperates a five‑star hotel offering guest accommodation in rooms and suites, with on‑site dining, private dining and event spaces for weddings, meetings and conferences. Provides short‑stay packages,…
Serves leisure and business travellers visiting Oxford, including couples, solo guests and longer-stay visitors, plus private dining, wedding, meeting and conference organisers seeking central Oxford…
Financial Health
StrongStrong · Hiring · 30% CAGR over 3y
Location
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Operates a four‑star hotel providing guest accommodation, restaurant and bar dining, spa and wellness facilities, and event spaces for meetings, weddings and private functions. Offers online booking…
Serves leisure travellers, diners, spa guests, couples planning weddings, and corporate meeting or event organisers seeking hotel, hospitality and venue services in Cardiff.
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Financial sub-scores
Computed from 3 filingsOperates a boutique hotel providing guest rooms and suites with hospitality services. Offers on‑site restaurants and bars, spa treatments, wedding and event venues, meeting spaces, private dining,…
Serves leisure travellers visiting Margate, including couples, families and dog owners, plus wedding parties and businesses seeking meetings, away days, private dining or house-party venues.
Financial Health
StrongStrong · Hiring · 324% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsOperates a boutique hotel providing guest accommodation in a range of rooms and suites, along with on‑site dining through its restaurant and bar. Also offers spa and wellness treatments, gift…
Sells to consumers seeking boutique hotel stays in Bath city centre, including leisure visitors, couples, families and spa or dining guests. Also targets gift voucher buyers and direct bookers…
Financial Health
HealthyHealthy · Hiring · 6% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsOperates a boutique hotel providing guest accommodation in bedrooms and suites, alongside restaurant and bar dining, afternoon tea, spa treatments, and facilities for weddings, meetings, private…
Serves leisure travellers visiting York, including couples, families and dog owners, plus local dining and spa guests, wedding parties, and businesses booking meetings, private dining or away days.
Financial Health
StrongStrong · Hiring · 91% CAGR over 5y
Location
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Financial sub-scores
Computed from 2 filingsOperates an adults-only hotel offering accommodation, a restaurant, and spa facilities. Provides spa treatments, spa days and residential breaks, dining services, wellness activities, weddings,…
Sells to adult leisure travellers and couples seeking luxury hotel stays, spa breaks, dining and weddings in Cornwall. Also targets day spa visitors, gift buyers, and businesses booking meetings or…
Financial Health
HealthyHealthy
Location
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Financial sub-scores
Computed from 3 filingsOperates a hotel and leisure complex offering guest accommodation, restaurants and bars, spa and beauty treatments, and fitness facilities with classes. Provides conference and event spaces, wedding…
Serves consumers seeking hotel stays, dining, spa, fitness, weddings and events, plus businesses booking meetings, conferences and corporate events in the Barnsley, Wakefield, Pontefract and…
Financial Health
HealthyHealthy · Profitable · 3% CAGR over 2y
Location
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Financial sub-scores
Computed from 4 filingsOperates a five‑star hotel offering guest rooms and suites, restaurant and lounge bar dining, health club and spa facilities, and event spaces for meetings and weddings. Provides accommodation…
Serves leisure and business travellers seeking five-star accommodation in Canary Wharf, plus corporate meeting planners, wedding couples, and guests using hotel dining, spa and event facilities.
Financial Health
StableStable · Hiring · 16% CAGR over 3y
Location
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Financial sub-scores
Computed from 5 filingsOperates a hotel resort offering guest accommodation, restaurants and bars, spa and wellness facilities, an indoor pool and fitness suite, and organised leisure activities including watersports,…
Serves B2C leisure travellers seeking Highland resort stays, including families, couples, spa guests, outdoor activity/adventure visitors, dog owners, dining guests, and people planning events or…
Financial Health
WeakWeak · Hiring · 43% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsOperates a forest-based hospitality resort offering accommodation such as bubble domes, suites and lakeside villas, along with on-site dining, spa and wellness facilities, and outdoor activities and…
Serves leisure consumers seeking nature-based short breaks in Northern Ireland, including couples, families and groups, plus day visitors interested in wellness, dining and outdoor experiences.
Financial Health
StableStable · -5% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsOperates a hotel and resort offering guest rooms, suites and self‑catering apartments, along with spa and wellness facilities, health club services, restaurant and bar dining, and venues for events,…
Serves consumers visiting Falmouth and Cornwall, including couples, families, dog owners, spa and wellness guests, diners and health club members, plus wedding, private party and business meeting…
Financial Health
WeakWeak
Location
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Financial sub-scores
Computed from 5 filingsOperates serviced apartment accommodation offering furnished studios and suites with self‑catering kitchens and hotel-style amenities. Provides short- and long-stay lodging for business and leisure…
Serves B2C travellers staying in London, including families, leisure guests, international visitors and business travellers on extended assignments, particularly those seeking short- or long-stay…
Financial Health
WeakWeak · -7% CAGR over 4y
Location
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Operates a hotel providing guest accommodation, on-site restaurants and bars, breakfast and in-room dining, and facilities including meeting and event spaces, gym access, and guest services for…
Sells to leisure and business travellers visiting London, including individual guests, families, corporate bookers and travel agents. Also serves organisations and event planners seeking meeting and…
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Financial sub-scores
Computed from 5 filingsOperates a hotel providing guest accommodation with individually decorated rooms, an on-site restaurant offering à la carte dining, and hospitality services including short-break packages, spa break…
Serves consumers visiting Bath city centre, including leisure travellers, couples and families booking short breaks, spa packages and sightseeing stays, plus diners and private function guests.
Financial Health
HealthyHealthy · Hiring · 10% CAGR over 4y
Location
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Operates a collection of boutique hospitality properties including hotels and a castle stay, and runs a fine‑dining restaurant, providing accommodation, dining, and hospitality experiences within…
Serves consumers, including leisure travellers, couples and diners seeking boutique luxury hotel stays, castle or priory accommodation and fine dining on the Pembrokeshire coast.
Financial Health
N/AN/A
Location
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Operates boutique hospitality properties including hotels and a restaurant. Manages guest accommodation and dining services in restored historic buildings and themed venues, including a castle,…
Serves leisure travellers, couples and diners seeking boutique hotel stays, castle or priory accommodation, and fine dining on the Pembrokeshire coast in West Wales.
Financial Health
N/AN/A
Location
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Financial sub-scores
Computed from 5 filingsOperates a boutique townhouse hotel providing ensuite guest rooms, a casual dining restaurant and private garden. Also offers table reservations, meeting and event space, and hospitality services for…
Serves leisure travellers and business visitors seeking boutique accommodation in London’s Belgravia, plus local and visiting diners and organisations or individuals booking small meetings and events.
Financial Health
HealthyHealthy · Hiring · 24% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsOperates a hotel offering guest rooms and suites, a restaurant and bar, wellness treatments, and event facilities. Provides accommodation packages, wedding and meeting spaces, afternoon tea, and…
Serves leisure travellers, families and couples seeking coastal hotel stays in Cornwall, alongside wedding parties, restaurant diners, spa guests and businesses booking corporate meeting spaces.
Financial Health
HealthyHealthy · Hiring · 14% CAGR over 4y
Location
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Computed from 5 filingsOperates a boutique hotel providing guest accommodation, restaurant dining and afternoon tea, and spa facilities offering treatments and spa days. Hosts weddings, private functions and corporate…
Serves leisure travellers, couples, diners and spa guests in Norfolk, as well as wedding parties, private event organisers and corporate clients seeking venue space.
Financial Health
HealthyHealthy · Hiring · 8% CAGR over 4y
Location
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Computed from 5 filingsOperates a hotel offering suite-style accommodation with separate lounge areas. Provides spa and health club facilities, restaurant dining, swimming pool, and venues for weddings, meetings and…
Serves leisure and business travellers visiting Liverpool/Knowsley, plus local spa and health club users, wedding parties, event organisers and corporate clients needing meeting space or negotiated…
Financial Health
StableStable · Profitable · -16% CAGR over 4y
Location
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Computed from 3 filingsOperates a four‑star hotel offering guest accommodation, restaurant and bar dining, and terrace service. Provides facilities for weddings, conferences, and events, as well as hospitality packages,…
Serves leisure travellers, couples and families visiting Windermere and the Lake District, alongside wedding parties, celebration organisers and corporate clients booking meetings or events.
Financial Health
StableStable · Hiring · 262% CAGR over 2y
Location
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Computed from 4 filingsOperates a hotel offering guest accommodation in rooms and suites, with on-site restaurant and bar dining, rooftop terrace, spa and wellness facilities, and spaces for private events and guest…
Serves leisure and business travellers visiting Oxford, local diners and bar/spa guests, and individuals or organisations booking private events.
Financial Health
WeakWeak · -47% CAGR over 2y
Location
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Operates a luxury castle hotel offering guest accommodation in suites and penthouse apartments, on-site restaurants and afternoon tea, and hosting weddings, private events and corporate functions.…
Sells primarily to affluent leisure travellers, couples, families and friendship groups seeking luxury hotel stays, dining, weddings and private celebrations, plus corporate event buyers looking for…
Financial Health
N/AN/A
Location
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Financial sub-scores
Computed from 3 filingsOperates a boutique hotel providing guest accommodation, restaurant and bar dining, afternoon tea, and private dining. Offers theatre-related stay packages, event spaces, and gift vouchers for…
Serves leisure travellers, Royal Shakespeare Company theatre-goers, Stratford-upon-Avon tourists, and local or visiting diners seeking hotel stays, restaurant bookings, afternoon tea, private dining…
Financial Health
WeakWeak · -90% CAGR over 2y
Location
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Computed from 3 filingsOperates a hotel and related accommodation including guest houses and serviced apartments. Provides short‑stay lodging with en‑suite rooms and breakfast, and hosts events and activities such as…
Serves leisure and business travellers visiting Glasgow, including short-break tourists, event and conference attendees, Glasgow University visitors, and guests attending weddings, funerals and local…
Financial Health
StableStable · -42% CAGR over 2y
Location
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Computed from 5 filingsOperates a hotel offering guest accommodation in single, double, twin and family rooms. Provides on-site restaurant dining, bar service, afternoon tea and Sunday carvery, and hosts weddings, private…
Serves leisure guests, couples, families and groups seeking Oxfordshire/Cotswolds stays, dining, afternoon tea, weddings and festive events, including visitors to Blenheim Palace, Oxford and Bicester…
Financial Health
StrongStrong · Growing, Hiring · 6% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsOperates a boutique hotel providing guest accommodation in suites and rooms, with on-site restaurant, bar and orangery dining. Hosts private events, meetings and corporate functions, and offers…
Serves leisure travellers, restaurant and bar guests, families, dog owners, private event hosts and corporate meeting organisers visiting Lymington, the New Forest and South Coast.
Financial Health
WeakWeak · Hiring · 20% CAGR over 4y
Location
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Computed from 5 filingsOperates a country house hotel offering guest accommodation and a restaurant serving lunch, dinner and afternoon tea. Provides wedding and private event hosting, dining events, and packages combining…
Serves consumers seeking country-house hotel stays, dining and events in Devon, including couples, leisure travellers, wedding parties, dog owners and families hosting birthdays, baby showers or…
Financial Health
WeakWeak · -1% CAGR over 4y
Location
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Computed from 3 filingsOperates a country house hotel and spa offering guest accommodation, restaurant dining, spa treatments and leisure facilities. Also provides conference, wedding and event hosting, along with…
Serves leisure travellers, couples, spa day visitors, restaurant diners, afternoon tea guests, gift voucher buyers, and businesses or private clients seeking conference, event and wedding venues in…
Financial Health
DistressedDistressed · -90% CAGR over 2y
Location
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Computed from 4 filingsOperates a seaside hotel providing guest accommodation in rooms and suites, with an on-site bar and restaurant serving lunch, dinner and afternoon tea. Also hosts weddings, conferences and events,…
Serves leisure travellers, families, dog owners and dining guests visiting Ballycastle and the Causeway Coast, plus couples, private groups and organisations planning weddings, celebrations,…
Financial Health
HealthyHealthy · -75% CAGR over 3y
Location
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Computed from 3 filingsOperates a boutique hotel and restaurant providing guest accommodation, dining and bar services. Offers hotel rooms, a kitchen‑garden restaurant, weddings and event hosting, catering, foraging…
Serves leisure travellers visiting the Pembrokeshire Coast, including couples, families and dog owners, plus restaurant diners, wedding parties, event organisers and guests seeking coastal breaks,…
Financial Health
WeakWeak · -12% CAGR over 2y
Location
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Computed from 5 filingsOperates a country house hotel providing guest accommodation and on‑site restaurant dining. Offers hotel rooms, food and beverage services, and facilities for leisure stays, weddings, and private…
Serves B2C leisure travellers, couples and diners seeking luxury boutique country-house hospitality in Pembrokeshire and West Wales.
Financial Health
HealthyHealthy · Hiring · 4% CAGR over 5y
Location
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Computed from 5 filingsOperates a hotel providing guest accommodation with rooms and suites, along with an on-site restaurant and lounge offering dining and afternoon tea. Also hosts weddings, celebrations and function…
Serves leisure and business travellers seeking stays in Hull city centre, plus theatre-goers, restaurant diners, afternoon tea guests, couples planning weddings, and families or groups booking…
Financial Health
StrongStrong · Growing · 0% CAGR over 5y
Location
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How The Hotels Network usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. B2C companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of B2C companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
The Hotels Network is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
UK B2C by Personalisation
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Frequently asked questions
How many UK B2C companies use The Hotels Network?
What share of UK B2C companies run The Hotels Network?
How is The Hotels Network usage detected?
What size B2C companies use The Hotels Network in the UK?
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