B2C Companies Using SalesFire in the UK: 140 Active Firms (2026)
B2C retailers and service providers using CRO tools optimise onsite search, recommendations and conversion journeys across UK consumer markets.
Buying responsibility usually sits with ecommerce, trading, CRM or digital product teams rather than central IT. For consumer retailers and service providers, this kind of personalisation stack supports merchandising rules, product discovery, onsite prompts and basket recovery, so adoption tends to signal an owned web channel with enough order volume to test small journey changes. Companies running it are typically beyond brochureware: they have paid acquisition, analytics tagging, email or retention activity, and a commercial team that can act on conversion evidence. Engagements appear more marketing-operations led than enterprise-software led, with procurement shaped by trading calendars, catalogue breadth and checkout friction.
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140 UK companies are actively trading with this personalisation stack visible on public websites. Reported employment totals 2,404 across 110 firms that report staff numbers, which gives the cohort a tangible operating footprint despite many adopters remaining relatively lean. For detected personalisation use in this sector, the stack accounts for 40.2% within a denominator of 348, ahead of any single alternative. Registered-address concentration is spread rather than dominated by a single region: South East 15.7%, North West 12.9%, Yorkshire and The Humber 11.4%, East of England 10.7% and East Midlands 9.3%.
Personalisation scripts sit close to customer behaviour, so procurement normally touches consent, cookie categorisation, profiling logic and contracts with downstream service providers. UK GDPR and PECR matter where browsing behaviour, email identifiers or purchase intent are used to tailor content or trigger follow-up marketing, while the ICO’s guidance shapes how consent banners and privacy notices are implemented. The vendor ecosystem also tends to overlap with tag management, analytics, payments, bot protection and retention marketing, which means changes to a related part of the web stack can affect conversion tooling even when the personalisation vendor itself is not replaced.
Adoption appears tied to trading discipline rather than experimentation for its own sake. Retailers and service operators with catalogue depth, repeat purchase behaviour or appointment-led journeys tend to have more reasons to maintain personalisation tooling, especially when paid acquisition costs make wasted sessions visible. Standalone tools may face pressure from bundled commerce, analytics and marketing platforms, but category specialists still have room where merchandising teams want closer control over search, recommendations and onsite messaging. The less certain part is at the smaller end, where lean operators may defer optimisation spend when margins tighten.
Adoption by company size
Adoption of SalesFire rises with company size across the trading UK B2C companies in this cohort. 0.2% of the 54,825 companies with under 10 employees run SalesFire (89 detected). 0.2% of the 26,843 companies with 10–50 employees run SalesFire (42 detected). 0.3% of the 3,060 companies with over 50 employees run SalesFire (10 detected). That is a 0.1% gap between the over 50 employees and under 10 employees bands.
140
Active firms
2026
40.2%
Of detected Personalisation share
UK B2C
7
Median headcount
Filed accounts
323
Verified contacts
Across this cohort
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Key facts
About 10% of the trading cohort reports turnover above £5M (15 of 140 firms) — the rest sits below that revenue band.
2% of the cohort was incorporated since 2022 (4 firms), so a sizeable share is in its first few filing cycles.
The named Personalisation system accounts for 40.2% (140) of detected systems in this B2C cohort, from a denominator of 348 companies with a detectable system.
E-commerce accounts for 85.0% (119) of the cohort, while Fashion & Retail accounts for 48.6% (68); sector tags overlap.
South East registrations make up 15.7% (22) of the cohort, ahead of the North West at 12.9% (18) and Yorkshire and The Humber at 11.4% (16).
A tag-management tool is also detected on 80.7% (113) of sites in the cohort, which suggests CRO measurement is often tied into wider marketing analytics setups.
Verified decision-maker contacts total 323 across the cohort, giving sales and research teams a defined contact layer without implying that every firm has an ecommerce buying committee.
Personalisation market share among UK B2C
Share of the 348 UK B2C with a detectable system. As of June 2026.
What else do SalesFire-running B2C run?
Share of the 140 SalesFire-running UK companies where each technology was also detected. As of June 2026.
Where SalesFire B2C are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
7
Median headcount
£888.6K
Median UK turnover
10.7%
Above £5M turnover
4
Incorporated since 2022
323 verified decision-maker contacts
across these 140 companies, with emails available in Firmbase. Filter by role, seniority and stack.
Top UK B2C using SalesFire
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 5 filingsOperates an online retail store selling discounted branded footwear and clothing. Offers trainers, running shoes, boots, sandals, safety footwear and casual shoes for men, women and children from…
Serves UK consumers shopping online for discounted branded trainers, footwear and clothing, including men, women, parents buying for children and infants, and shoppers seeking sports, casual, outdoor…
Financial Health
StableStable · Hiring · 6% CAGR over 5y
Location
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Computed from 5 filingsOperates an online retail store selling men’s clothing, footwear, and accessories from international fashion brands. Product range includes jackets, shirts, jeans, knitwear, trainers, boots, and…
Sells directly to consumers, primarily men shopping for premium and niche menswear, footwear and accessories online. Targets fashion-conscious retail customers seeking branded casual, heritage and…
Financial Health
WeakWeak · -4% CAGR over 4y
Location
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Computed from 5 filingsOperates an online retail store selling designer clothing, footwear and accessories for men, women and children. Offers products from brands such as Emporio Armani, Tommy Hilfiger, Replay and…
Serves retail consumers buying designer fashion for men, women and children, including clothing, footwear and accessories, with UK delivery highlighted.
Financial Health
WeakWeak · Hiring · 3% CAGR over 4y
Location
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Computed from 5 filingsRetailer of outdoor clothing, footwear and equipment, including waterproof jackets, ski wear, walking boots, backpacks and accessories for men, women and children, sold through an e‑commerce website…
Sells direct to consumers, including families and outdoor enthusiasts, shopping for outdoor, walking, camping and ski clothing, footwear and equipment for women, men and children.
Financial Health
DistressedDistressed · -65% CAGR over 4y
Location
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Computed from 5 filingsDesigns and sells outdoor clothing and camping equipment, including waterproof jackets, tents, sleeping bags, rucksacks, camping furniture, and cooking gear. Also offers navigation tools, lighting,…
Sells to B2C outdoor enthusiasts, including hikers, campers, backpackers, families and adventure travellers, with ranges for men, women and children; also addresses military and tactical buyers…
Financial Health
StableStable · Hiring · 9% CAGR over 4y
Location
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Computed from 5 filingsRetailer of consumer electronics and household appliances, including televisions, audio equipment, washing machines, cookers, refrigerators, dishwashers, vacuum cleaners and small kitchen appliances.…
Serves UK consumers and households, including local store customers in Southport and Formby, and online shoppers using national delivery for home entertainment and domestic appliance purchases.
Financial Health
StableStable · -68% CAGR over 4y
Location
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Computed from 5 filingsRetailer of outdoor clothing, footwear and equipment through an e‑commerce store. Sells jackets, waterproofs, walking boots, trail running shoes, ski wear, climbing gear, camping equipment and…
Serves UK consumers and families who take part in outdoor activities, including hiking, walking, skiing, climbing, trail running, camping and watersports, with ranges for men, women and children.
Financial Health
StrongStrong · Hiring · 17% CAGR over 4y
Location
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Computed from 2 filingsOperates an online and retail store selling nuts, seeds, dried and freeze‑dried fruit, health foods, snacks, grains, baking ingredients, vitamins and supplements, as well as plant-based products,…
Serves UK consumers shopping online or in stores for health foods, snacks, cupboard staples, vitamins and supplements, including customers following vegan, gluten-free, dairy-free, organic or…
Financial Health
HealthyHealthy · Profitable · 0% CAGR over 1y
Location
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Financial sub-scores
Computed from 3 filingsOperates an online retail store selling clothing, footwear, and accessories from streetwear and outdoor brands, alongside lifestyle goods and art supplies such as graffiti spray paints, bags,…
Sells to consumers shopping online for branded streetwear, outdoor/workwear clothing, trainers and lifestyle accessories, including sneaker and menswear buyers, outdoor/camping shoppers and…
Financial Health
StrongStrong · Growing · 0% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsSupplies sun care and tanning products including SPF lotions, protection sprays, bronzing butters, after‑sun treatments, lip care, and hair and scalp protection, along with travel packs and product…
Serves consumers and families shopping online for personal sun-care products, including parents buying kids’ protection and holidaymakers seeking travel, tanning, after-sun, face, lip, hair and scalp…
Financial Health
StrongStrong · Growing · 0% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsDesigns and sells backpacks, bags and accessories made from recycled materials, including roll‑top backpacks, crossbody bags, tote bags, laptop bags and travel bags. Also sells apparel and small…
Serves consumers shopping for everyday, work, travel, gym, baby and gift accessories, including students, key workers, parents, men, women and children, primarily via direct online retail.
Financial Health
StrongStrong · Hiring · 73% CAGR over 2y
Location
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Computed from 5 filingsDesigns and sells hybrid mattresses combining pocket springs and memory foam, including bamboo and charcoal‑infused models. Also retails pillows, mattress toppers, bedding, bed frames and sleep…
Sells primarily to UK consumers shopping online for home sleep products, including individuals and households buying mattresses, bedding, bed frames and related accessories.
Financial Health
StableStable · -11% CAGR over 5y
Location
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Computed from 3 filingsOperates an online retail store selling eco-friendly and zero‑waste consumer products, including skincare, haircare, cleaning supplies, reusable kitchen items, personal care products, gifts, and…
Sells to UK consumers seeking vegan, plastic-free and sustainable household, personal care, baby, pet, food and gift products, including eco-conscious families and zero-waste shoppers.
Financial Health
StableStable · 0% CAGR over 2y
Location
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Computed from 5 filingsOperates an online retail store selling gifts and presents for various occasions, including toys, greeting cards, homeware, clothing accessories, food and drink gifts, novelty items, and products for…
Serves consumers shopping online for gifts and cards for family, friends, children and pets, across occasions such as birthdays, weddings, seasonal events, memorials and thank-you moments.
Financial Health
WeakWeak · -71% CAGR over 4y
Location
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Computed from 5 filingsOperates an online retail store selling designer clothing, footwear and accessories for men, women and children. Offers products from brands including Moncler, Stone Island, Givenchy, Dolce & Gabbana…
Serves retail consumers shopping for designer fashion for men, women and children, including buyers of luxury clothing, footwear, accessories and fragrances.
Financial Health
StableStable
Location
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Computed from 5 filingsRetailer of fine jewellery and watches, offering diamond engagement rings, wedding and eternity rings, gemstone jewellery, and bespoke pieces. Sells new and pre-owned watches, jewellery brands, and…
Sells to consumers seeking fine jewellery and watches, especially couples buying engagement, wedding and eternity rings, plus gift buyers shopping for women, men and children. Also serves pre-owned…
Financial Health
StrongStrong · Growing, Hiring · 3% CAGR over 4y
Location
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Computed from 4 filingsDesigns and sells printed shirts and other apparel for men and women through an online retail store. Product range includes long- and short‑sleeve shirts, polo shirts, jackets, suits, footwear, and…
Serves B2C fashion consumers, mainly men plus a womenswear audience, seeking statement clothing for everyday wear, occasions and events, with UK and worldwide online retail.
Financial Health
HealthyHealthy · -9% CAGR over 3y
Location
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Computed from 5 filingsOperates an online retail store selling discounted branded beauty products, including fragrances, skincare, cosmetics, haircare, bath and body items, and beauty accessories from brands such as Calvin…
Sells direct to consumers shopping online for discounted branded beauty products, including women’s and men’s fragrance buyers, skincare and haircare shoppers, gift buyers, students and key workers.
Financial Health
WeakWeak · -67% CAGR over 4y
Location
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Computed from 3 filingsOperates an online retail store selling homeware and interior accessories, including furniture, lighting, candles, diffusers, kitchenware, tableware, textiles, mirrors and decorative items, as well…
Sells primarily to UK consumers and homeowners shopping online for home décor, furniture, lighting, tableware, textiles, fragrance and outdoor accessories for domestic interiors.
Financial Health
StableStable · Hiring · 29% CAGR over 2y
Location
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Computed from 5 filingsOperates an online retail store selling men's and women's designer clothing, footwear and accessories. Offers apparel such as jackets, jeans, dresses and sportswear, plus shoes, bags and accessories…
Sells directly to consumers shopping online for men’s and women’s designer clothing, footwear and accessories, including brand-conscious fashion buyers looking for discounted premium labels.
Financial Health
StableStable · Hiring · 11% CAGR over 4y
Location
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Computed from 5 filingsOperates an online retail store selling luxury designer clothing, footwear and accessories for men, women and children. Stocks brands such as Moncler, Stone Island and Burberry, offering items…
Serves B2C shoppers seeking luxury designer menswear, womenswear and children’s fashion, including consumers buying premium clothing, footwear and accessories online or in-store, with worldwide…
Financial Health
WeakWeak · Hiring · 6% CAGR over 4y
Location
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Computed from 5 filingsOperates an online retail store selling designer women’s clothing and accessories, including dresses, knitwear, coats, trousers and occasionwear. Stocks brands such as Joseph Ribkoff, Monari, Robell…
Sells to B2C shoppers seeking designer womenswear and accessories, including women buying casualwear, occasionwear, eveningwear, cruisewear, promwear, and Mother of the Bride or Groom outfits online…
Financial Health
StableStable · 0% CAGR over 4y
Location
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Computed from 5 filingsOnline retailer specialising in left‑handed golf equipment. Sells golf clubs including drivers, irons, wedges and putters, along with bags, gloves, accessories, junior and ladies’ clubs, clearance…
Sells to left-handed golfers, including adult, women and junior players, buying online or in store, with customers in the UK and internationally.
Financial Health
HealthyHealthy · Growing · 0% CAGR over 5y
Location
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Computed from 3 filingsOperates an online retail store selling garden buildings, outdoor furniture and landscaping products, including sheds, greenhouses, fencing, barbecues, heaters, planters and accessories, alongside…
Serves UK consumers, primarily homeowners and garden owners buying for domestic outdoor spaces, including DIY gardeners, families, and householders furnishing patios, gardens and home living areas.
Financial Health
StableStable · -6% CAGR over 2y
Location
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Computed from 5 filingsOperates an online retail store selling equestrian clothing, riding boots, horse rugs, saddlery and tack, riding safety equipment, and accessories. Also supplies country clothing, footwear, and…
Sells directly to consumers, particularly horse riders, equestrians and country lifestyle shoppers, including women, men and children. Also targets pet owners seeking riding wear, horse equipment,…
Financial Health
StrongStrong · Growing, Hiring · 17% CAGR over 4y
Location
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Computed from 5 filingsSells outdoor living products including garden furniture sets, barbecues, pergolas, firepit sets, outdoor lighting and outdoor kitchen equipment. Also supplies modular outdoor kitchen units and…
Sells to UK consumers and homeowners furnishing gardens, patios and terraces, including buyers seeking outdoor entertaining, dining and cooking setups for private residential spaces.
Financial Health
StrongStrong · Growing, Hiring · 26% CAGR over 5y
Location
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Computed from 3 filingsOnline retailer of luxury men’s and women’s wristwatches from brands including TAG Heuer, Breitling and TUDOR. Sells new and pre-owned watches, watch winders and straps, and offers part‑exchange and…
Sells to consumers buying luxury men’s and women’s watches in the UK, including buyers of new and pre-owned premium brands, part-exchange sellers, and customers seeking finance for higher-value…
Financial Health
StrongStrong
Location
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Computed from 3 filingsRetailer of beds and sleep products through an e‑commerce website, including divan beds, ottoman and upholstered beds, mattresses, headboards and bedroom storage boxes. Offers product customisation…
Sells directly to consumers, especially UK households and homeowners furnishing bedrooms, including families buying adult and children’s beds, mattresses and storage beds. Targets online retail…
Financial Health
StrongStrong · Growing, Hiring · 73% CAGR over 2y
Location
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Computed from 3 filingsOperates an online retail store selling aquarium and pond supplies, including fish tanks, filtration systems, lighting, heaters, pumps, water treatments, fish food, decorations, and live aquatic…
Sells online to UK consumers and hobbyists who keep coldwater, tropical or marine aquariums, as well as pond owners and fishkeepers setting up or maintaining tanks.
Financial Health
StableStable · 1% CAGR over 2y
Location
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Computed from 5 filingsOperates an online retail store selling leather and sheepskin clothing, bags, and accessories. Offers jackets, coats, handbags, wallets, belts, luggage, footwear, and home items such as rugs,…
Serves UK consumers shopping for leather and sheepskin fashion, accessories, bags, luggage, gifts and home items, with ranges for women, men and children.
Financial Health
StableStable · -70% CAGR over 4y
Location
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Computed from 5 filingsRetailer of natural pet food and supplies, selling raw and high‑meat dog and cat food, treats, toys, bedding and care products, plus feed and accessories for small animals, chickens, wild birds, fish…
Serves consumer pet owners seeking natural food and supplies for dogs, cats, small animals, chickens, caged and wild birds, fish and horses, including customers interested in raw and high-meat pet…
Financial Health
StableStable · Hiring · 7% CAGR over 4y
Location
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Computed from 5 filingsOperates an online and retail store selling vaping products, including vape kits, e‑liquids, pods, and disposable vape alternatives. Stocks products from multiple brands and offers related…
Sells to UK consumers aged 18+ who use or are switching to vaping, including online shoppers and customers visiting physical vape stores for branded vape, e-liquid and nicotine alternatives.
Financial Health
StableStable · -64% CAGR over 4y
Location
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Computed from 4 filingsRetailer of domestic kitchen appliances through an online store and warehouse showroom. Sells fridges, freezers, ovens, hobs, dishwashers, washing machines, tumble dryers and range cookers, with…
Serves UK consumers and local households shopping for freestanding or built-in kitchen appliances, with warehouses open to the public and delivery across mainland UK.
Financial Health
WeakWeak · 0% CAGR over 3y
Location
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Computed from 3 filingsDesigns and retails men’s clothing and accessories, including tracksuits, T‑shirts, polo shirts, jackets, trousers and activewear, as well as junior clothing, footwear, bags and grooming products,…
Sells direct to consumers, primarily men buying designer streetwear, terrace wear and smart-casual fashion, with additional ranges for juniors and women through its online store and brand stores.
Financial Health
StableStable · Profitable · 3% CAGR over 2y
Location
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Computed from 2 filingsOperates an online retail store selling branded watches, jewellery and giftware. Offers rings, earrings, bracelets, necklaces and wedding rings in gold, silver and other materials, as well as watch…
Serves online retail consumers, including men, women, children, couples buying wedding or engagement rings, and gift buyers seeking branded jewellery and watches.
Financial Health
WeakWeak
Location
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Computed from 5 filingsOnline retailer of beds, mattresses and bedroom furniture. Offers bed frames including TV, storage, upholstered and children’s beds, along with divans, headboards and mattresses, plus bedroom items…
Serves UK mainland consumers and households shopping online for bedroom furniture, including parents buying children’s beds and customers seeking storage, guest, TV or made-to-order bed options.
Financial Health
StrongStrong
Location
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Computed from 5 filingsOperates an online retail store selling trading card game products, including booster packs, starter decks, tins and individual cards for games such as Yu‑Gi‑Oh!, Pokémon and Cardfight Vanguard,…
Serves consumer trading card players and collectors, particularly Yu-Gi-Oh!, Pokémon and Cardfight Vanguard hobbyists buying online for sealed products, singles, pre-orders and collectible releases.
Financial Health
HealthyHealthy · Growing · 0% CAGR over 4y
Location
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Computed from 5 filingsRetailer of luxury jewellery and watches through physical stores and an online shop. Sells diamond engagement rings, bracelets, necklaces, and branded timepieces, including new and pre-owned watches,…
Sells to consumers seeking luxury watches, jewellery, engagement rings and gifts, including men and women shopping in-store or online for premium and pre-owned designer brands.
Financial Health
HealthyHealthy · -68% CAGR over 4y
Location
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Computed from 3 filingsRetailer of lighting products and home décor, selling chandeliers, ceiling lights, wall lights, lamps, LED lighting, outdoor lighting, and accessories. Offers a range of light fittings, bulbs,…
Serves UK consumers and homeowners shopping online or in-store for residential lighting, lamps and home decor, including bathroom, kitchen, outdoor and decorative lighting.
Financial Health
StableStable · -12% CAGR over 2y
Location
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Computed from 4 filingsOperates an online retail store selling nail care and manicure products, including nail polish, gel polish, acrylic powders, base and top coats, nail treatments, tools, UV/LED lamps, and nail art…
Sells to consumers and professional nail technicians or salons buying nail polish, gel polish, acrylics and nail care products, including buyers seeking vegan-friendly, cruelty-free and halal options.
Financial Health
StableStable · Hiring · 7% CAGR over 3y
Location
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Computed from 5 filingsOperates an online pharmacy retailing healthcare and medical supplies, including wound dressings, diagnostic test kits, diabetic test strips and needles, nutritional drinks, first aid kits, PPE, and…
Serves UK and international consumers, carers and patients buying pharmacy, diabetic, wound care, baby, incontinence and health supplies online, with ranges also relevant to healthcare professionals…
Financial Health
StrongStrong · Hiring · 57% CAGR over 4y
Location
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Computed from 5 filingsRetailer of household furniture and furnishings, including beds, mattresses, sofas, dining furniture, bedroom storage, carpets and flooring. Sells products from multiple brands through its showroom…
Sells to UK consumers and homeowners seeking furniture, beds, sofas, carpets and flooring, with buyers ranging from local showroom visitors to online shoppers using nationwide delivery.
Financial Health
HealthyHealthy · Hiring · 4% CAGR over 4y
Location
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Sells beds, mattresses, divan bases, bed frames, headboards and bedroom furniture through an online store and retail showrooms. Product range includes memory foam and pocket sprung mattresses,…
Serves retail consumers shopping online or in-store for bedroom furniture, including households needing beds, mattresses, divans, bedframes, headboards, bunk beds and guest beds.
Financial Health
N/AN/A
Location
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Computed from 5 filingsSells mobility and comfort equipment, including wheelchairs, riser recliner chairs, mobility scooters, adjustable beds, walking aids and home care accessories such as bath lifts, commodes, ramps and…
Serves UK consumers with mobility, comfort and independent-living needs, including older adults, disabled people, bariatric users and carers buying for home use.
Financial Health
HealthyHealthy · Hiring · 7% CAGR over 4y
Location
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Computed from 3 filingsOperates an online retail store selling snorkelling, scuba diving and swimming equipment. Offers masks, snorkels, fins, wetsuits, regulators, dive computers, cylinders, bags and accessories from…
Sells to UK consumers who scuba dive, snorkel or swim, including recreational divers, snorkellers, swimmers, families and buyers needing specialist fit such as corrective masks or goggles.
Financial Health
StableStable · -12% CAGR over 2y
Location
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Computed from 5 filingsOperates an online retail store selling men’s and women’s denim clothing and designer apparel, including jeans, jackets and casualwear, stocking multiple fashion brands and offering…
Sells directly to consumers shopping online for contemporary designer clothing, denim and streetwear, serving men and women interested in urban fashion and branded apparel.
Financial Health
WeakWeak · 1% CAGR over 4y
Location
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Computed from 5 filingsProduces and sells organic skincare, haircare and body care products including cleansers, moisturisers, shampoos, deodorants and sun creams, alongside natural makeup and dietary supplements, offered…
Sells direct to consumers, particularly people with sensitive, dry, mature, oily or combination skin seeking organic, vegan and cruelty-free skincare, haircare, makeup, sun care and personal care…
Financial Health
HealthyHealthy · -4% CAGR over 4y
Location
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Financial sub-scores
Computed from 2 filingsOperates a professional football club, managing men’s, women’s and youth teams and organising competitive matches. Generates revenue through ticket and season ticket sales, hospitality packages,…
Serves football supporters and local audiences buying match tickets, season tickets, memberships, streaming, merchandise and hospitality, plus businesses and private groups booking sponsorship,…
Financial Health
StrongStrong · Hiring · 100% CAGR over 1y
Location
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Computed from 3 filingsRetailer of flooring products including laminate, engineered wood, solid wood, and waterproof vinyl. Sells flooring in various styles such as plank and herringbone, along with wall panels, stair…
Serves UK homeowners, renovators, landlords and trade or commercial buyers purchasing flooring for domestic rooms and commercial spaces online or through showrooms.
Financial Health
StableStable · -89% CAGR over 2y
Location
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Computed from 5 filingsRetailer of automotive parts, accessories and maintenance products through an online store, including braking components, lighting, exhausts, service parts, car care products, tools, batteries,…
Serves motorists, DIY car owners, classic car enthusiasts and small repair garages seeking vehicle parts, accessories, maintenance supplies and workshop tools via an online store or local counter.
Financial Health
StableStable · Hiring · 3% CAGR over 5y
Location
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Showing 50 of 140 — +90 more with verified decision-maker contacts, live data, and CRM sync.
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Showing 50 of 140 — +90 more with verified decision-maker contacts, live data, and CRM sync.
How SalesFire usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. B2C companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of B2C companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
SalesFire is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
UK B2C by Personalisation
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Frequently asked questions
How many UK B2C companies use SalesFire?
What share of UK B2C companies run SalesFire?
How is SalesFire usage detected?
What size B2C companies use SalesFire in the UK?
What do SalesFire-running B2C companies also run?
Can I get contact details for these companies?
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