B2C Companies Using Convert Experiences in the UK: 60 Active Firms (2026)
B2C firms using testing tools in the UK sell to consumers online while optimising web journeys through experimentation.
For B2C operators, this testing stack usually sits between marketing analytics, ecommerce merchandising and product management. It is used where checkout, booking, application or subscription flows are material enough to justify controlled changes rather than ad hoc design updates. Adoption tends to signal a direct-channel posture: enough traffic to measure variant performance, a team able to write hypotheses and a budget for specialist optimisation rather than only generic web publishing. Engagements are typically owned by digital, product or growth teams, with agencies sometimes involved when in-house experimentation skills are thin.
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The UK adoption cohort contains 60 actively trading B2C companies, with reported employment of 2,200 people. Within a detected A/B testing universe of 1,847 sector operators, this stack ranks sixth at 3.2%, behind several more widely observed testing tools rather than dominating the category. Regional registration is fairly spread: London accounts for 20.0%, the South East and Yorkshire and The Humber for 15.0% each, the West Midlands for 11.7% and the South West for 10.0%. That points to adoption beyond the capital, but still among firms with enough digital traffic to justify formal experimentation.
Website testing sits close to consent management, analytics tagging and customer profiling, so procurement is rarely just a marketing decision. B2C adopters tend to involve product, ecommerce, legal and privacy teams when experiments alter page content, personalise offers or connect behaviour to CRM and email workflows. GDPR matters because test variants can become personalisation, and personalisation can become profiling once identifiers, segments or purchase histories are joined. Retail and subscription operators also need clear governance around cookie consent, retention periods and role allocation between the site owner and the testing vendor.
Adoption appears tied to the maturity of direct-to-consumer operations rather than novelty in the testing category. Firms with established traffic, campaign cadence and checkout or application flows tend to get more value from managed experimentation than very early operators. Pressure on marketing efficiency should keep testing on product and ecommerce roadmaps, but procurement may consolidate where analytics, consent management and personalisation are already bundled elsewhere. The likely split is between specialist users that keep a dedicated experimentation layer and smaller teams that accept simpler tools inside adjacent marketing platforms.
What’s in the file
One row per company, 50+ columns — everything below plus each company’s verified directors, from Companies House filings.
Company data
Verified directors — included
Adoption by company size
Adoption of Convert Experiences rises with company size across the trading UK B2C companies in this cohort. 0.1% of the 54,825 companies with under 10 employees run Convert Experiences (33 detected). 0.1% of the 26,843 companies with 10–50 employees run Convert Experiences (19 detected). 0.3% of the 3,060 companies with over 50 employees run Convert Experiences (8 detected). That is a 0.2% gap between the over 50 employees and under 10 employees bands.
60
Active firms
2026
3.2%
Of detected A/B Testing share
UK B2C
7
Median headcount
Filed accounts
138
Verified directors
Across this cohort
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Key facts
About 21% of the trading cohort reports turnover above £5M (13 of 60 firms) — the rest sits below that revenue band.
1% of the cohort was incorporated since 2022 (1 firms), so a sizeable share is in its first few filing cycles.
Among B2C companies with a detectable A/B testing system, this testing tool has a 3.2% (60) detected share from a denominator of 1,847, placing it sixth in the category.
B2C firms running this testing tool are most visible in London at 20.0% (12), followed by the South East and Yorkshire and The Humber at 15.0% (9) each.
Sector tags overlap, but e-commerce accounts for 51.7% (31) of the cohort, ahead of Fashion & Retail at 26.7% (16) and FMCG at 15.0% (9).
Tag-management tooling is also detected across 90.0% (54) of the cohort, while a CDN and security layer appears across 85.0% (51).
A/B testing market share among UK B2C
Share of the 1,847 UK B2C with a detectable system. As of June 2026.
What else do Convert Experiences-running B2C run?
Share of the 60 Convert Experiences-running UK companies where each technology was also detected. As of June 2026.
Where Convert Experiences B2C are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
7
Median headcount
£1.7M
Median UK turnover
21.7%
Above £5M turnover
1
Incorporated since 2022
Verified directors — included in the file
Director names and roles for these 112 companies, alongside financials and websites, in one Excel + CSV file.
Top UK B2C using Convert Experiences
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 5 filingsOperates an online retail platform selling furniture and homeware, including sofas, beds, mattresses, bedroom and dining furniture, lighting, rugs, and bedding products such as duvets, pillows, and…
Sells direct to consumers furnishing their homes, including homeowners, renters, families and students shopping online for bedroom, living room, dining, bathroom and home accessory needs.
Financial Health
StableStable · -29% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsOperates an online platform for booking vehicle servicing and repairs with mobile mechanics and local garages. Provides quotes, scheduling and vetted mechanics for services including diagnostics,…
Serves UK private motorists and vehicle owners booking car servicing, MOTs and repairs, including owners of common car makes in major cities seeking home, workplace or garage appointments.
Financial Health
StableStable · Hiring · 3% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides an online investment platform offering managed portfolios through stocks and shares ISAs, self‑invested personal pensions, junior ISAs and general investment accounts. Enables users to…
Serves UK retail consumers, including individuals saving or investing for themselves, parents investing for children, and people consolidating old workplace pensions through app-based accounts.
Financial Health
StrongStrong · Hiring · 36% CAGR over 4y
Location
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Computed from 4 filingsMarkets and sells self‑catering holiday breaks at holiday parks, lodges, cottages and apartments. Operates an online booking platform offering short stays and holiday packages with on‑site leisure…
Targets B2C leisure travellers booking UK resort breaks, including families, couples, dog owners and activity-focused holidaymakers interested in nature, wildlife, cycling and coastal or countryside…
Financial Health
DistressedDistressed · -68% CAGR over 3y
Location
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Financial sub-scores
Computed from 4 filingsDevelops and sells hair care products including hair growth supplements, vitamins, shampoos, conditioners and treatments designed to address hair loss, thinning and breakage. Products are sold online…
Sells directly to consumers, primarily women experiencing thinning, breakage or hair loss, including postpartum and hormonal hair concerns. Targets shoppers seeking hair vitamins, treatments and…
Financial Health
DistressedDistressed · -78% CAGR over 3y
Location
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Computed from 5 filingsDesigns and sells hybrid mattresses combining pocket springs and memory foam, including bamboo and charcoal‑infused models. Also retails pillows, mattress toppers, bedding, bed frames and sleep…
Sells primarily to UK consumers shopping online for home sleep products, including individuals and households buying mattresses, bedding, bed frames and related accessories.
Financial Health
StableStable · -11% CAGR over 5y
Location
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Computed from 5 filingsOperates an online travel agency specialising in private villa and holiday home rentals. Curates and markets a portfolio of villas, chateaux and chalets in international destinations, and provides…
Serves B2C leisure travellers, including families, groups, couples and wedding parties seeking high-end private holiday accommodation, villas, chateaux and ski chalets in popular international…
Financial Health
StrongStrong · Hiring · 15% CAGR over 4y
Location
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Computed from 5 filingsOperates an online food platform providing a large database of recipes, meal plans and cooking guides. Offers searchable recipes by diet and ingredients, batch‑cooking plans, and tools to organise…
Sells to consumers, especially home cooks seeking everyday meal inspiration, meal planners, families, batch cooks and people following diets such as veggie, vegan, pescatarian, high-protein or…
Financial Health
StrongStrong · Hiring · 37% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsDevelops and sells natural and organic personal care products including skin care, hair care, sun protection, body care, toiletries, make‑up and baby products, as well as essential oil blends and…
Sells direct to UK consumers seeking natural and organic beauty and personal care, including adults, men, teenagers, parents buying baby and child products, and people with sensitive skin or specific…
Financial Health
HealthyHealthy · Hiring · 5% CAGR over 4y
Location
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Financial sub-scores
Computed from 2 filingsDevelops and sells cosmetics and beauty products including makeup, skincare, tanning products and accessories. Operates an online retail store offering foundations, blush, primers, cleansers,…
Sells direct to beauty consumers and makeup enthusiasts shopping online for cosmetics, skincare and tanning products, with UK, Ireland and worldwide customers supported through ecommerce and store…
Financial Health
HealthyHealthy · Profitable, Hiring · 124% CAGR over 1y
Location
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Computed from 5 filingsDesigns and sells men's and women's apparel including denim jeans, hoodies, sweatshirts, T‑shirts, jackets, trousers and accessories. Operates an online retail store offering seasonal collections,…
Serves B2C online shoppers, particularly men and women seeking casual clothing and wardrobe essentials; UK consumers are explicitly targeted through delivery promotions.
Financial Health
HealthyHealthy · Hiring · 21% CAGR over 4y
Location
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Computed from 3 filingsOperates an e‑commerce platform retailing bathroom and plumbing products, including bathroom suites, showers, enclosures, baths, toilets, vanity units, furniture and accessories, as well as selected…
Sells online to UK homeowners and consumers renovating bathrooms, cloakrooms, ensuites and kitchens, with ranges also addressing accessible bathroom needs and commercial washroom buyers.
Financial Health
StableStable
Location
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Financial sub-scores
Computed from 4 filingsOperates an online platform and mobile app for booking domestic cleaning services. Matches households with vetted cleaners for one-off or regular home cleaning, and manages scheduling, payments, and…
Serves London households seeking one-off, weekly or fortnightly domestic cleaning, including homeowners and renters who book and manage recurring home services online.
Financial Health
StableStable · -10% CAGR over 3y
Location
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Financial sub-scores
Computed from 3 filingsRetailer of bathroom products through an online store, offering bathroom suites, toilets, basins, showers, shower enclosures, taps and storage furniture, along with accessories such as valves, seats,…
Serves UK consumers renovating or fitting bathrooms, primarily homeowners and domestic buyers shopping online for complete bathrooms, en-suites, cloakrooms and related fixtures.
Financial Health
HealthyHealthy · -90% CAGR over 2y
Location
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Computed from 5 filingsOperates a subscription fitness app providing at-home workout programmes, meal and diet plans, recipes, and progress support. Offers structured training plans for weight loss, strength and…
Serves women consumers in the UK seeking at-home fitness, weight loss and wellbeing support, including beginners, busy mums, and pregnancy/postnatal users who want flexible options without using a…
Financial Health
StableStable · Hiring · 5% CAGR over 4y
Location
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Computed from 5 filingsProduces and sells wet cat food made from meat and fish ingredients, offering tinned meals such as chicken and tuna recipes. Sells directly to consumers through an online subscription service with…
Sells direct to consumers, targeting cat owners who buy wet cat food online and want home-delivered trial boxes or subscription-style orders for their pets.
Financial Health
StableStable · 0% CAGR over 4y
Location
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Computed from 5 filingsSells prescription glasses and sunglasses through an online store. Offers frames with single‑vision, varifocal, blue‑light and polarised lenses, including designer brands, and provides replacement…
Sells B2C to online shoppers needing prescription glasses, sunglasses, reglazing or branded frames, including men, women and budget-conscious customers seeking home delivery.
Financial Health
HealthyHealthy · Hiring · 63% CAGR over 4y
Location
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Computed from 3 filingsProduces and delivers chef-prepared ready meals through a meal prep subscription service. Customers select dishes from weekly menus, which are cooked, portioned, packaged and delivered for convenient…
Serves UK consumers seeking convenient healthy eating, including busy professionals, fitness-focused customers, athletes and people following balanced, low-carb or vegan plans; also addresses…
Financial Health
StableStable · Hiring · 45% CAGR over 2y
Location
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Provides holiday villa rentals with private pools in destinations across Europe and the USA. Offers online booking for villa holidays, including travel packages and customer support, with options for…
Sells to leisure travellers, including couples, families and groups, seeking private-pool villa holidays in Mediterranean destinations, Turkey and Florida.
Financial Health
N/AN/A
Location
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Computed from 5 filingsRetailer of new and used photographic equipment, selling digital cameras, DSLR and mirrorless bodies, lenses, film cameras, camcorders, lighting equipment, drones, and camera accessories through an…
Serves consumers, photography enthusiasts, professional photographers, videographers and content creators shopping online or in-store for new and used camera equipment, lenses and accessories.
Financial Health
WeakWeak · -68% CAGR over 4y
Location
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Computed from 5 filingsDevelops and sells natural and organic personal care products including skincare, haircare, sun creams, toiletries, make‑up and baby care items. Offers products such as cleansers, moisturisers,…
Sells direct to consumers seeking natural and organic skin, hair, body, sun, make-up and baby care products, including adults, men, teenagers, parents, and people with sensitive skin, eczema,…
Financial Health
DistressedDistressed
Location
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Computed from 3 filingsDesigns and sells furniture and home furnishings including fitted kitchens, cabinets, tables, sofas, beds and storage. Also supplies lighting, paint, textiles, garden furniture and decorative…
Serves B2C consumers and homeowners furnishing, renovating or decorating kitchens, dining rooms, living spaces, bedrooms, bathrooms, hallways and gardens, including buyers seeking design…
Financial Health
WeakWeak · -9% CAGR over 2y
Location
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Computed from 5 filingsOperates a subscription fitness app providing at‑home workout programmes, diet plans, and recipes. Offers structured training plans including strength, yoga, and post‑pregnancy fitness, with…
Sells to UK women consumers seeking at-home fitness and weight-loss support, including beginners, busy mums, and pregnancy or postnatal users looking for app-based programmes.
Financial Health
WeakWeak · -62% CAGR over 4y
Location
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Computed from 5 filingsOperates an online platform where consumers read and submit reviews of financial products and providers including banking, insurance, credit cards, loans and mortgages. Publishes rankings, comparison…
Serves consumers researching financial products, alongside banks, insurers, lenders, brokers and other financial services businesses using customer reviews and insight.
Financial Health
WeakWeak · Hiring · 26% CAGR over 4y
Location
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Computed from 3 filingsOrganises and sells escorted holiday tours to international destinations including Australia, New Zealand, India, Japan, Africa and the Americas. Provides multi-day travel itineraries, guided…
Serves consumers and holidaymakers seeking escorted long-haul tours to destinations in Asia, Australasia, the Americas and Africa, including multi-country and extended itinerary travellers.
Financial Health
StrongStrong · Hiring · 44% CAGR over 2y
Location
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Computed from 5 filingsOperates an e‑commerce store selling flooring products including engineered wood, laminate, vinyl (LVT), parquet and solid wood flooring. Also supplies flooring accessories such as underlay, skirting…
Serves homeowners, renovators and trade customers such as flooring fitters, builders and interior professionals buying residential flooring and accessories online.
Financial Health
HealthyHealthy · -65% CAGR over 4y
Location
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Computed from 5 filingsDevelops and sells organic skincare and home fragrance products through an online store, including reed diffusers, candles, wax melts, room and pillow mists, perfumes, and hand and body care items…
Sells primarily to consumers shopping online for personal wellness, home and occasion gifts, including gifts for women, men, mothers, grandparents, friends and teachers. Also addresses potential…
Financial Health
StrongStrong · Hiring · 23% CAGR over 4y
Location
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Computed from 2 filingsSupplies cut-to-size sheet materials for DIY and construction projects through an online store, including acrylic, polycarbonate and Dibond plastic sheets, MDF, plywood and other wood boards, with…
Serves UK DIY consumers, homeowners and home improvers, alongside trade customers such as builders, joiners, fitters and makers buying cut-to-size materials and home improvement components online.
Financial Health
StrongStrong · Hiring · 34% CAGR over 1y
Location
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Computed from 5 filingsDesigns and sells home wellness and recovery equipment including ice baths, water chillers, infrared saunas, and compression massage devices. Also offers accessories, bundles, and setup guides for…
Serves B2C customers seeking home-based recovery and wellbeing, including fitness enthusiasts, athletes and health-conscious individuals focused on performance, longevity, injury recovery and sleep.
Financial Health
HealthyHealthy · Hiring · 41% CAGR over 4y
Location
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Computed from 2 filingsDesigns, manufactures and sells licensed sports team headwear and apparel, including caps, knit hats, T‑shirts, hoodies and sweatshirts, featuring branding from leagues such as MLB, NFL, NBA, NHL,…
Sells direct to consumers, including men, women and children who follow professional and college sports teams across leagues such as MLB, NFL, NBA, NHL, MLS, NCAA, WNBA and NASCAR.
Financial Health
StableStable · Hiring · 33% CAGR over 1y
Location
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Computed from 3 filingsOperates an online retail store selling leather footwear and accessories for men, women and children. Offers products including shoes, sandals, boots, bags, wallets, belts and shoe care items through…
Sells to consumers shopping online for leather footwear and accessories, with product ranges for women, men and children.
Financial Health
StableStable · 0% CAGR over 2y
Location
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Computed from 2 filingsProvides research, testing, and comparison content on cybersecurity, privacy, and networking software including VPNs, antivirus, and password managers. Publishes reviews, rankings, guides, and…
Serves consumers researching privacy, security and networking software, especially VPN, antivirus and related tools. Also targets small business buyers evaluating business VPNs and IT/security…
Financial Health
WeakWeak · Profitable · -9% CAGR over 1y
Location
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Computed from 5 filingsOperates an online prize competition platform selling low-cost tickets for draws to win items such as gaming equipment, cars, watches, collectibles and cash prizes, with scheduled live draws and…
Targets UK consumers who enter online prize draw competitions, particularly gaming enthusiasts, collectors, and people interested in cars, watches, cash, Pokémon and LEGO prizes.
Financial Health
StrongStrong · Growing, Hiring · 76% CAGR over 4y
Location
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Computed from 5 filingsProvides academic summer school programmes, online courses, and subject‑specific internships for students aged 12–18, covering areas such as business, medicine, engineering, law, computer science and…
Serves students aged 12–18 and their parents or guardians seeking academic summer, online and internship programmes across subjects such as medicine, law, business, technology and humanities.
Financial Health
StrongStrong · Growing, Hiring · 5% CAGR over 5y
Location
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Computed from 4 filingsOperates membership-based health and fitness clubs offering gym facilities, group exercise classes, personal training, swimming pools and lessons, spa and wellness areas, and racquet sports including…
Sells memberships to consumers and families across the UK and Europe, including adults seeking fitness and wellbeing options, parents looking for children’s activities, swimmers, racquet-sport…
Financial Health
StrongStrong · Hiring · 12% CAGR over 3y
Location
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Computed from 5 filingsSells flooring products through an online store, including laminate, vinyl, luxury vinyl tile (LVT), engineered wood and solid wood flooring. Also supplies underlay, adhesives, skirting and…
Sells to UK homeowners, DIY renovators, landlords and commercial premises buyers seeking residential or heavy-duty flooring, with ranges organised by room, material, brand and budget.
Financial Health
StrongStrong · 180% CAGR over 3y
Location
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Computed from 4 filingsDesigns and sells men's trainers and casual footwear through an online store, offering styles such as running‑inspired and court trainers, along with accessories including socks, laces and shoe…
Sells direct to consumers, primarily men seeking premium casual trainers and luxury footwear, including shoppers buying new releases, restocks, outlet items, accessories and gift cards online.
Financial Health
StrongStrong
Location
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Computed from 5 filingsOperates indoor skydiving facilities using vertical wind tunnels where customers purchase flight sessions. Provides individual flying experiences, group bookings, corporate and social event packages,…
Serves consumers seeking leisure experiences, families buying gifts or birthday activities, and groups of 6+ including corporate teams, client-event planners, schools, youth groups, fundraisers, and…
Financial Health
HealthyHealthy · Hiring · 3% CAGR over 5y
Location
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Computed from 5 filingsOperates an online price comparison platform for beauty and grooming products, including fragrances, skincare, makeup and haircare. Aggregates listings from multiple retailers, displaying prices,…
Serves consumers shopping online for beauty, fragrance, skincare, haircare, grooming and wellness products, including men, women, students, seniors and deal-seekers comparing prices and discounts…
Financial Health
StableStable · Hiring · 6% CAGR over 4y
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Computed from 5 filingsProvides on-demand laundry, dry cleaning and ironing services with online booking, collecting garments from customers and returning cleaned items via scheduled pickup and delivery, including…
Targets B2C customers with busy diaries, including professionals, families, parents, pet owners and people who find launderette visits difficult.
Financial Health
HealthyHealthy · Hiring · 19% CAGR over 4y
Location
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Computed from 3 filingsOperates an online retailer of fresh, chilled, smoked and frozen fish and seafood, supplying products such as salmon, cod, haddock, lobster, prawns and shellfish. Offers prepared fish items and home…
Serves UK consumers buying seafood for home delivery, including households and home cooks seeking fish and shellfish for everyday meals, special occasions and at-home dining.
Financial Health
StableStable · Profitable · 2% CAGR over 2y
Location
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Operates a claims service connecting individuals with solicitors for personal injury compensation cases, including accidents at work, road traffic accidents, medical negligence, and other injury…
Serves consumers who have suffered accidents, workplace injuries, road traffic injuries, medical negligence, abuse, illness abroad, or other personal injuries and are seeking no win no fee legal…
Financial Health
N/AN/A
Location
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Computed from 5 filingsOperates a dating platform and mobile app that organises in‑person singles events and matchmaking experiences. Verifies members and enables users to meet potential partners through organised social…
Serves B2C singles aged 25-55 who are looking for committed relationships, including app users and people attending in-person dating events across the country.
Financial Health
WeakWeak · -2% CAGR over 5y
Location
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Computed from 3 filingsProvides mortgage brokerage services, advising and arranging residential, remortgage and buy‑to‑let loans through a panel of lenders. Also assists borrowers with specialist circumstances such as poor…
Serves UK consumers and property investors seeking mortgages, including first-time buyers, remortgagers, movers, buy-to-let landlords, borrowers with poor credit, complex incomes, or specialist…
Financial Health
StableStable · Hiring · 11% CAGR over 2y
Location
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Computed from 5 filingsOperates an online retail store selling specialty and international food ingredients, cooking kits, and kitchen equipment. Offers products including spices, oils, sauces, chocolate, cookware, knives,…
Serves home cooks, food enthusiasts and gift buyers, alongside professional kitchens and trade customers looking for specialist culinary products online.
Financial Health
WeakWeak · -79% CAGR over 4y
Location
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Operates eye hospitals and clinics providing ophthalmology services, including laser eye surgery, cataract surgery, lens replacement, and treatments for glaucoma and age‑related macular degeneration,…
Serves private and NHS patients seeking eye care, including cataract, laser vision correction, lens replacement, glaucoma and AMD treatment, plus optometrists and healthcare partners making referrals.
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Designs, manufactures and installs made‑to‑measure fitted furniture including wardrobes, bedroom storage, home office units and living space cabinetry. Offers design consultations, custom styles and…
Sells to UK homeowners seeking fitted storage and furniture for bedrooms, home offices, living spaces, awkward spaces and understairs areas, supported through home design visits and showrooms.
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Financial sub-scores
Computed from 3 filingsDesigns and sells branded fashion and homeware products, including clothing, bags and purses, bedding, towels, robes, and other household textiles, through an online retail store and associated…
Sells direct to consumers shopping online for designer homeware, bedding, bath products, clothing, bags, purses and gifts, with a focus on household shoppers and personal buyers.
Financial Health
DistressedDistressed · -20% CAGR over 2y
Location
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Financial sub-scores
Computed from 4 filingsOperates fast-casual restaurants and an online ordering platform selling made-from-scratch meals including grain bowls, salads, and seasonal dishes. Provides takeaway, delivery, and catering…
Serves individual consumers seeking healthy seasonal meals for delivery, pickup or in-restaurant dining, plus workplaces, event hosts and groups needing catering near its restaurant locations.
Financial Health
DistressedDistressed
Location
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Financial sub-scores
Computed from 5 filingsProvides marine finance and mortgages for the purchase of boats, including sailboats, motor boats, RIBs and narrowboats. Offers secured loans with fixed or variable rates, refinancing, stage payment…
Serves private boat buyers and owners seeking finance for leisure craft, including RIBs, narrowboats, canal boats, motor boats and sailing boats, as well as customers refinancing existing vessels.
Financial Health
HealthyHealthy · 0% CAGR over 4y
Location
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How Convert Experiences usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. B2C companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of B2C companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Convert Experiences is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
UK B2C by A/B testing
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Frequently asked questions
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