B2C Companies Using Trident AB in the UK: 1,307 Active Firms (2026)
UK B2C organisations running a detected web technology sell directly to consumers through digital journeys and public websites.
For consumer-facing operators, this A/B testing stack usually sits between trading, marketing and web product teams rather than in central IT alone. It is used to compare page layouts, offer presentation, checkout steps and service journeys where small changes can affect acquisition or retention. Adoption tends to signal a direct-channel business with enough visitor volume to support experiment design, a budget for conversion work, and some internal ownership of analytics, merchandising or customer experience. The clearest fit is mid-market or larger B2C organisations where website changes are governed, measured and linked to commercial targets, rather than brochureware sites maintained as a low-cost presence.
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Across the UK, 1,307 actively trading B2C organisations run this A/B testing system on their public websites. It accounts for 70.7% of detected A/B testing adoption in the sector, within a comparison set of 1,848 sector detections, making it the main category choice by share rather than a fringe tool. The regional pattern is London-weighted but not London-only: London accounts for 19.5% of the cohort, followed by the South East at 14.1%, the North West at 12.0%, the South West at 9.3% and the East Midlands at 7.9%. Reported headcount across the cohort totals 5,199 employees.
Consumer experimentation sits close to consent, profiling and content governance. UK operators running this kind of stack typically need consent-management, cookie categorisation and retention rules that stand up under GDPR and ICO expectations, especially where tests change personalisation, pricing presentation or sign-up flows. Procurement is also less purely technical than it may appear: marketing teams may shape test ideas, product teams may own release control, and legal or compliance teams may review claims, promotions and accessibility risk. For retailers, property portals, service marketplaces and other consumer journeys, the issue is usually not whether testing is allowed, but whether users receive consistent information, fair treatment and clear choices while variants are live.
Adoption appears likely to follow the maturity of direct digital channels rather than a simple sector-wide upgrade cycle. Retail and service operators with frequent site changes tend to keep experimentation tooling embedded in trading routines, while lower-traffic businesses may struggle to justify specialist ownership once basic templates and checkout flows are settled. Bundling across analytics, personalisation and consent tooling may reduce standalone procurement decisions, but it does not remove the need for controlled testing. The market therefore looks less like a short procurement wave and more like a gradual sorting between casual users and organisations that treat experimentation as part of day-to-day trading governance.
What’s in the file
One row per company, 50+ columns — everything below plus each company’s verified directors, from Companies House filings.
Company data
Verified directors — included
Adoption by company size
Adoption of Trident AB rises with company size across the trading UK B2C companies in this cohort. 1.6% of the 54,825 companies with under 10 employees run Trident AB (856 detected). 1.5% of the 26,843 companies with 10–50 employees run Trident AB (392 detected). 1.7% of the 3,060 companies with over 50 employees run Trident AB (52 detected). That is a 0.1% gap between the over 50 employees and under 10 employees bands.
1,307
Active firms
2026
70.7%
Of detected A/B Testing share
UK B2C
7
Median headcount
Filed accounts
2,630
Verified directors
Across this cohort
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Key facts
About 3% of the trading cohort reports turnover above £5M (52 of 1,307 firms) — the rest sits below that revenue band.
9% of the cohort was incorporated since 2022 (123 firms), so a sizeable share is in its first few filing cycles.
Among 1,848 B2C companies with a detectable A/B testing system, the focal system accounts for 70.7% (1,307).
Content-management, edge/network and analytics tools are common co-detections, appearing on 52.3% (683), 49.2% (643) and 35.6% (465) of the cohort respectively.
Registered addresses skew towards London at 19.5% (255), followed by the South East at 14.1% (184) and the North West at 12.0% (157).
Sub-sector tags overlap, with E-commerce at 24.3% (317), Fashion & Retail at 15.5% (202) and Field Services & Trades at 15.3% (200).
A/B testing market share among UK B2C
Share of the 1,848 UK B2C with a detectable system. As of June 2026.
What else do Trident AB-running B2C run?
Share of the 1,307 Trident AB-running UK companies where each technology was also detected. As of June 2026.
Where Trident AB B2C are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
7
Median headcount
£464.9K
Median UK turnover
4%
Above £5M turnover
123
Incorporated since 2022
Verified directors — included in the file
Director names and roles for these 2,208 companies, alongside financials and websites, in one Excel + CSV file.
Top UK B2C using Trident AB
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 5 filingsOperates an online food ordering platform that connects customers with restaurants, takeaways and convenience stores, enabling users to browse menus and place delivery or collection orders through a…
Serves consumers ordering takeaway food and B2B outlet partners including restaurants, takeaways and convenience stores in the UK, US, Ireland, New Zealand, Australia and Canada.
Financial Health
StrongStrong
Location
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Financial sub-scores
Computed from 3 filingsDesigns and sells women's casual clothing and accessories through an online store, including hoodies, sweatshirts, knitwear, tops, bottoms, activewear and matching sets, with product ranges organised…
Sells direct to consumers, mainly women and students shopping online for trend-led casualwear, loungewear and seasonal outfits, with UK, US and EU store options plus worldwide shipping.
Financial Health
StrongStrong · Growing, Hiring · 47% CAGR over 2y
Location
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Computed from 5 filingsOperates a digital health platform and mobile app providing online consultations with medical providers, treatment programmes, and prescription management. Sells subscription health and wellness…
Serves individual consumers, especially existing Hims members and new customers, interested in app-based care for hair, skin, sexual health and mental health treatment needs.
Financial Health
StrongStrong · Hiring · 39% CAGR over 4y
Location
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Computed from 5 filingsOperates an online travel platform listing hotels and accommodation worldwide. Publishes reviews, ratings, and promotional offers, and enables users to search destinations, compare properties, and…
Serves leisure and business travellers seeking hotel stays and flight bookings worldwide, and accommodation providers looking to reach guests through travel-brand and B2B distribution channels.
Financial Health
StableStable · Hiring · 4% CAGR over 4y
Location
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Computed from 5 filingsOperates an online retail platform selling second-hand books and media. Buys used books from the public and resells them through its website, offering a large catalogue across fiction, non-fiction,…
Sells primarily to consumers buying affordable second-hand books, textbooks, children's books, rare books and music online. Also serves individuals looking to sell unwanted books for cash, with a…
Financial Health
HealthyHealthy · Hiring · 11% CAGR over 4y
Location
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Computed from 5 filingsOperates garden centre retail stores and an online shop selling plants, trees and shrubs, gardening tools and supplies, garden buildings and outdoor furniture, homeware, pet and wildlife products,…
Targets B2C retail shoppers, including homeowners, gardeners, pet owners and families seeking value home, garden, outdoor living, seasonal and toy ranges in-store and online.
Financial Health
StrongStrong · Hiring · 7% CAGR over 4y
Location
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Computed from 5 filingsOperates an online and in‑store golf retail business selling equipment and apparel, including clubs, balls, shoes, bags, trolleys, GPS devices, and accessories. Also offers custom club fitting,…
Sells to individual golfers, including men, women and juniors, shopping online or in-store for golf gear, custom fittings and branded equipment.
Financial Health
StrongStrong · Hiring · 97% CAGR over 4y
Location
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Computed from 5 filingsDesigns, engineers, manufactures and sells premium motorcycles, including classic and modern models. Distributes bikes through dealer networks and offers branded riding apparel and merchandise…
Targets motorcycle riders and enthusiasts seeking premium classic and modern bikes, plus customers buying rider merchandise. Serves consumers through dealer channels worldwide, with a focus on…
Financial Health
StrongStrong · Hiring · 27% CAGR over 4y
Location
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Computed from 5 filingsDevelops and sells dietary supplements formulated for women's hormonal health, including products for menstrual cycles, fertility, perimenopause and menopause. Also operates a mobile app providing…
Sells direct to consumers seeking hormone wellbeing support, mainly women across life stages such as menstrual cycles, fertility, pregnancy, new motherhood, perimenopause, menopause and…
Financial Health
StrongStrong · Growing, Hiring · 57% CAGR over 4y
Location
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Operates an online parking reservation platform enabling users to book parking spaces in advance via a web interface, managing availability and reservations for car parks and garages.
Serves drivers and vehicle owners looking to reserve parking online through a consumer-facing booking site.
Financial Health
N/AN/A
Location
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Computed from 5 filingsOnline retailer of home furniture and interior décor products including sofas, armchairs, beds, dining tables, lighting, rugs and accessories. Sells branded furnishings, soft furnishings, candles and…
Sells primarily to UK consumers and homeowners furnishing or redecorating their homes, including online shoppers seeking furniture, lighting, bedroom, dining, bathroom and décor items.
Financial Health
HealthyHealthy · 0% CAGR over 4y
Location
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Computed from 5 filingsOperates a chain of coffee shops and kiosks and sells specialty coffee products online, including whole bean and ground coffee and recyclable pods. Also serves brewed coffee, signature drinks, and…
Sells to consumers buying specialty coffee, pods, subscriptions, gift cards and café food/drink, including app users and students. Also targets prospective franchise partners via its UK and US…
Financial Health
StrongStrong · Hiring · 13% CAGR over 5y
Location
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Computed from 3 filingsDevelops and sells branded sports nutrition and health supplements through an online store, including fat burners, protein powders, pre‑workout formulas, amino acids, supergreens, hydration products,…
Sells directly to fitness-focused consumers, gym users and athletes seeking products for weight loss, muscle gain, workout performance, hydration, recovery and general wellness through an online…
Financial Health
StrongStrong
Location
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Computed from 5 filingsProduces and sells loose-leaf tea blends, tea bags and matcha products through an online store and retail channels. Also offers tea syrups, brewing accessories, gift sets, subscription boxes, and tea…
Sells mainly to consumers: tea drinkers, matcha buyers, gift shoppers and subscription customers, with options for private groups seeking tea tasting or blending experiences. Ships to UK and…
Financial Health
StrongStrong · Hiring · 23% CAGR over 5y
Location
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Computed from 3 filingsOperates coach travel services including UK and European coach holidays, day trips and event travel. Provides private coach hire, school transport, scheduled bus and National Express services, and…
Serves leisure travellers, families, schools and youth groups, corporate away-day organisers, and private groups or event organisers seeking UK and European coach travel and hire.
Financial Health
StrongStrong · Profitable, Growing · 5% CAGR over 2y
Location
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Computed from 5 filingsDevelops and sells argan oil–based hair care, styling, and body care products, including shampoos, conditioners, treatments, masks, fragrances, and tools, distributed through e‑commerce platforms and…
Sells to UK consumers buying premium hair, body and fragrance products online, and to salon professionals seeking retail and professional haircare ranges for client services.
Financial Health
StrongStrong
Location
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Computed from 5 filingsOperates an online marketplace offering downloadable digital design assets including SVG files, clipart, fonts, templates, sublimation PNGs, embroidery and laser‑cutting designs. Provides…
Serves B2C and B2B customers: hobby crafters, independent makers, graphic designers, print-on-demand sellers, and small businesses needing licensed creative assets for craft, marketing and…
Financial Health
StrongStrong · Hiring · 36% CAGR over 5y
Location
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Computed from 5 filingsOperates an online pharmacy retailing healthcare and medical supplies, including wound dressings, diagnostic test kits, diabetic test strips and needles, nutritional drinks, first aid kits, PPE, and…
Serves UK and international consumers, carers and patients buying pharmacy, diabetic, wound care, baby, incontinence and health supplies online, with ranges also relevant to healthcare professionals…
Financial Health
StrongStrong · Hiring · 57% CAGR over 4y
Location
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Computed from 3 filingsOperates an online store selling sports nutrition and fitness supplements, including protein powders, pre‑workout formulas, vitamins, and related products from brands such as Applied Nutrition,…
Sells B2C to fitness enthusiasts, gym-goers and athletes seeking sports nutrition supplements through an ecommerce store, with checkout options for UK and international customers.
Financial Health
StrongStrong · Growing, Hiring · 13% CAGR over 2y
Location
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Computed from 5 filingsDesigns, manufactures and retails mattresses, beds, mattress toppers, bedding and bed linen made from natural and organic materials. Products include pocket sprung and natural fibre mattresses, bed…
Sells to consumers and households seeking natural or organic mattresses, beds, bedding and nursery sleep products, including parents buying for babies and children.
Financial Health
HealthyHealthy · Growing, Hiring · 20% CAGR over 4y
Location
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Computed from 3 filingsDevelops and provides digital language learning software and courses delivered via web and mobile applications. Uses immersive lessons and speech recognition technology to teach pronunciation and…
Serves individual language learners, corporate L&D and HR teams, schools and education institutions, plus public and nonprofit organisations worldwide.
Financial Health
StrongStrong · Hiring · 155% CAGR over 2y
Location
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Computed from 5 filingsProvides vehicle leasing services for businesses and private individuals, offering contract hire on new cars and vans from multiple manufacturers. Operates an online platform listing lease deals,…
Serves UK businesses and private individuals seeking leased cars and vans, including personal motorists, company vehicle buyers and van users comparing new, used, electric or hybrid vehicle deals.
Financial Health
StrongStrong · Growing, Hiring · 13% CAGR over 4y
Location
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Computed from 5 filingsOperates an online retail store selling women's clothing including dresses, tops, skirts, jeans, blazers and jackets. Offers seasonal collections, new arrivals and curated outfits through an…
Sells B2C to women and individual online shoppers seeking contemporary fashion apparel, including dresses, tops, skirts, jeans, blazers and seasonal collections.
Financial Health
StrongStrong · Growing, Hiring · 34% CAGR over 4y
Location
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Computed from 4 filingsOnline retailer of beauty and personal care products, selling skincare, haircare and body care items including face masks, hair masks, shampoos, conditioners, serums, scrubs, lip care products and…
Sells direct to consumers buying beauty, skincare, haircare, bodycare and gift products, including women, men, teenagers and gift shoppers, with online purchasing and international delivery options.
Financial Health
StrongStrong · Profitable, Growing, Hiring · 57% CAGR over 3y
Location
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Computed from 5 filingsProvides estate agency services for residential property, including property sales, lettings, listings and valuations. Operates a network of agents and also offers support with property auctions and…
Serves UK residential property consumers, including homeowners looking to sell, buyers searching for homes, landlords seeking tenants, renters, and clients using property auctions or mortgage support.
Financial Health
StrongStrong · Growing, Hiring · 24% CAGR over 4y
Location
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Computed from 5 filingsArranges leasing of new and used cars, vans and pickup vehicles for personal and business customers. Provides vehicle finance options, short‑term and no‑deposit leases, fleet management services, and…
Serves both consumers and businesses seeking car, van and pickup leasing, including personal drivers, company car users, tradespeople and organisations needing fleet management or short-term vehicle…
Financial Health
StrongStrong
Location
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Computed from 5 filingsOperates an online retail store selling sporting goods and official club merchandise, including rugby, football and netball apparel, footwear, balls and teamwear. Also offers personalised sports…
Serves consumers and sports fans buying official merchandise for rugby league, rugby union, football, netball and ice hockey clubs, with ranges for men, women and children.
Financial Health
StrongStrong · Growing, Hiring · 16% CAGR over 4y
Location
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Computed from 3 filingsOperates a private hospital providing medical consultations, diagnostics and surgical procedures. Services include orthopaedics, ophthalmology, cardiology, general surgery, women’s health,…
Serves private healthcare patients in South Wales, including self-paying individuals and people using private medical insurance, across specialist medical and surgical care needs.
Financial Health
HealthyHealthy · Profitable · -2% CAGR over 2y
Location
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Computed from 5 filingsDesigns and sells home and garden furniture through an online retail store, including sofas, beds, dining tables and chairs, wardrobes, garden dining sets, rattan furniture, lighting, rugs, and home…
Sells to B2C consumers and homeowners furnishing modern homes, gardens and home offices, including online shoppers buying dining, living room, bedroom, hallway, bathroom and outdoor ranges.
Financial Health
StrongStrong · Growing, Hiring · 4% CAGR over 4y
Location
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Computed from 4 filingsDesigns and sells men's trainers and casual footwear through an online store, offering styles such as running‑inspired and court trainers, along with accessories including socks, laces and shoe…
Sells direct to consumers, primarily men seeking premium casual trainers and luxury footwear, including shoppers buying new releases, restocks, outlet items, accessories and gift cards online.
Financial Health
StrongStrong
Location
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Computed from 5 filingsArranges car and van leasing for personal and business customers, offering multi-brand contract hire deals on new and in‑stock vehicles including electric models. Provides vehicle sourcing, leasing…
Serves UK businesses and private motorists, locally and nationwide, seeking car and van leasing, including customers interested in electric vehicles, used cars and in-stock lease deals.
Financial Health
StrongStrong · Growing, Hiring · 9% CAGR over 4y
Location
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Computed from 3 filingsProduces and sells packaged snack foods including dried fruit, chocolate‑coated fruit and nuts, and roasted nut mixes. Develops branded products such as premium snack packs and gift boxes, sold…
Sells to consumers buying premium snacks online, including shoppers seeking plant-based, gluten-free or palm-oil-free treats, chocolate fruit and nut products, share bags, taster boxes and seasonal…
Financial Health
StrongStrong · Profitable, Growing · 1% CAGR over 2y
Location
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Computed from 5 filingsDesigns and retails women’s fashion products including bags, clothing, shoes and accessories through an online store and branded retail outlets. Offers items such as dresses, jackets, knitwear,…
Sells to UK consumers, particularly women’s fashion shoppers buying clothing, bags, shoes, jewellery, wallets and accessories through online and retail channels.
Financial Health
StableStable · -7% CAGR over 5y
Location
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Computed from 5 filingsOperates a group of hospitality venues including pubs, cafés and restaurants. Provides food and drink services, hosts weddings and private events, and offers venue hire, bookings, and online ordering…
Serves local consumers, diners, pub and café visitors, and people booking weddings, private celebrations or corporate events at hospitality venues in Hampshire and West Sussex.
Financial Health
StableStable · 0% CAGR over 4y
Location
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Computed from 4 filingsProvides health consultations and prescription services for weight loss treatments, including injectable medications, and sells health and beauty products through an online platform focused on…
Serves individual consumers seeking health, beauty and wellbeing support, including people interested in consultations, wellness products, weight loss prescriptions and weight loss injections.
Financial Health
StrongStrong · Profitable, Growing, Hiring · 22% CAGR over 4y
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Computed from 2 filingsOperates an e-commerce store selling outdoor equipment, camping gear, clothing and accessories from independent brands. Product range includes tents, cookware, backpacks, footwear and everyday carry…
Sells to consumers seeking outdoor, camping, travel and active-lifestyle gear, including hikers, campers, cyclists, runners, home-and-garden outdoor users, and buyers interested in independent or…
Financial Health
StrongStrong · Hiring · 20% CAGR over 1y
Location
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Computed from 4 filingsProvides car and van leasing services to individuals and businesses. Offers contract hire deals on new vehicles from multiple brands, including electric models, fleet van leasing, and salary…
Serves UK consumers and businesses seeking car and van leases, including private drivers, fleet buyers, van operators and employers offering salary sacrifice schemes for staff.
Financial Health
StrongStrong · Hiring · 16% CAGR over 3y
Location
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Computed from 5 filingsOperates an online retail store selling packaging materials, household and garden products, and toys. Products include bubble wrap, pallet wrap, parasol bases, step stools, decorative lamps, and…
Serves consumers and small businesses buying household, garden, health, toy and packaging supplies online, including movers, shippers and customers needing packing materials or home goods.
Financial Health
StrongStrong · Growing, Hiring · 18% CAGR over 4y
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Computed from 4 filingsOperates a Nammos-branded restaurant offering Mediterranean cuisine alongside dining and entertainment experiences, as part of an international hospitality brand that develops and manages…
Serves affluent consumers, travellers and hospitality guests seeking premium dining, entertainment and lifestyle venues in international destinations, including London.
Financial Health
StrongStrong
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Computed from 4 filingsProvides swimming instruction through structured classes for children and adults, including beginner and parent‑and‑child sessions, holiday courses, and term‑based lessons, with online booking and…
Serves parents and guardians booking children’s swimming lessons, adult-and-child classes and holiday courses, plus learners seeking swimming teaching courses.
Financial Health
StrongStrong · Hiring · 17% CAGR over 3y
Location
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Computed from 5 filingsSupplies landscaping and garden construction materials through an online shop, including aggregates, soil, sub-bases, paving, fencing panels, timber, sleepers, decorative stone, drainage products,…
Serves homeowners, gardeners, landscapers and trade buyers, including commercial fencing customers, seeking landscape materials and bulk supplies with delivery across Surrey and London.
Financial Health
StrongStrong · Growing, Hiring · 50% CAGR over 4y
Location
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Computed from 5 filingsProvides catering services, souvenir retail, ticketed animal experiences and event functions for visitors to wildlife parks operated by its charitable parent, generating commercial income that is…
Serves consumers and families planning wildlife park days out in Kent, plus animal enthusiasts buying encounters or annual passes and visitors purchasing on-site catering, souvenirs and…
Financial Health
HealthyHealthy · Hiring · 9% CAGR over 4y
Location
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Computed from 5 filingsOrganises surprise travel packages based on customer preferences. Users complete an online quiz, after which the company plans and books flights, accommodation and local activities, revealing the…
Sells to B2C leisure travellers seeking surprise, pre-planned trips, especially adventurous individuals, couples or small groups who provide dates, budget and travel preferences but want destination…
Financial Health
StrongStrong · Growing, Hiring · 32% CAGR over 4y
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Computed from 5 filingsProvides in-home care services for adults, including personal care, domiciliary and live-in care, dementia and palliative care, respite support, and supported living. Also offers domestic assistance…
Serves private individuals and families needing at-home care, including older adults and adults of all ages requiring personal, dementia, respite, live-in, palliative or supported living support…
Financial Health
StrongStrong · Growing, Hiring · 86% CAGR over 4y
Location
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Computed from 3 filingsOperates an online and retail food store selling specialty and small-batch grocery products, including sauces, snacks, coffee, deli items, bakery goods, wines, beers and spirits, along with gift…
Sells to consumers seeking premium, small-batch food and drink, including pantry goods, deli items, alcohol, fresh produce, hampers and gift cards through an online retail store.
Financial Health
StrongStrong · Growing, Hiring · 540% CAGR over 2y
Location
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Computed from 4 filingsRetailer of equestrian equipment and riding apparel through an online store. Sells saddles, bridles, reins, halters, horse boots, blankets, grooming supplies, stable equipment, and clothing and…
Serves equestrian consumers, including riders, horse owners, and families, alongside local barns and horse show participants buying rider, horse, and stable supplies.
Financial Health
StrongStrong
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Financial sub-scores
Computed from 2 filingsProduces and sells butter and flavoured butter products made from British dairy, along with cottage cheese, through an online shop and retail stockists. Provides recipes and branded merchandise via…
Sells to UK consumers and home cooks buying premium British dairy online or through retail stockists, with recipes aimed at food enthusiasts and everyday household cooking.
Financial Health
StrongStrong · Hiring · 200% CAGR over 1y
Location
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Computed from 5 filingsRetailer and wholesaler of tea, coffee and drinking chocolate. Sells loose leaf teas, tea bags, roasted and ground coffee, cocoa, and gift hampers through an online shop, and offers subscriptions and…
Serves retail shoppers online and in-store, plus wholesale buyers including cafés, hospitality businesses and workplaces needing tea, coffee, cocoa and vending supplies.
Financial Health
StableStable · -1% CAGR over 5y
Location
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Computed from 3 filingsDesigns and sells sportswear and team kit, including polos, hoodies, jackets, trackpants, bags, and accessories. Supplies customised clothing and uniforms for schools, sports clubs, and alumni…
Serves schools, sports clubs, alumni groups, pupils, parents and individual athletes buying teamwear, school-specific ranges and sport-specific clothing for cricket, rugby, football and netball.
Financial Health
StrongStrong · Growing · 0% CAGR over 2y
Location
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Computed from 5 filingsBuys, sells and trades luxury wristwatches through an online store, offering high‑end and collectible models from brands such as Rolex, IWC, Glashütte Original and Vacheron Constantin.
Serves luxury watch buyers, collectors and owners looking to buy, sell or trade high-end watches worldwide, including Rolex, IWC, Glashütte Original and Vacheron Constantin models.
Financial Health
StrongStrong · Growing · 0% CAGR over 4y
Location
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How Trident AB usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. B2C companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of B2C companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Trident AB is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
UK B2C by A/B testing
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Frequently asked questions
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What share of UK B2C companies run Trident AB?
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