B2C Companies Using Feefo in the UK: 409 Active Firms (2026)
B2C review-technology adopters collect customer feedback and display ratings on public websites across the UK.
Review-collection software sits between checkout, customer-service and marketing systems, turning post-purchase feedback into ratings, moderation workflows and trust badges on public pages. For consumer-facing operators, running this platform usually signals a direct-channel business with enough transaction volume to make review operations worth managing centrally. The buying centre tends to span ecommerce, customer experience and brand teams rather than a single IT owner. Engagements are typically more involved than a basic website plug-in: implementation has to cover invitation triggers, permissions, response handling and reporting, while the commercial case is tied to conversion, retention and reputation management.
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UK adoption is a mid-sized slice of the consumer-review tooling market: 409 actively trading companies run the platform, placing it fifth in the Reviews category with a 5.7% detected share among 7,215 sector deployments. Employment reporting is complete across the measured cohort, with 119 of 119 reporting firms disclosing staff and a combined reported headcount of 5,650. Regional concentration leans outside the capital: the South East accounts for 19.3% of the cohort, London 16.6%, and the South West 13.4%, ahead of Yorkshire and The Humber at 9.0% and the North West at 8.6%.
Customer-review systems touch personal information because invitations and responses usually link back to a purchase, so implementation tends to pull in privacy, customer-service and marketing governance. The surrounding web stack usually includes tag management, analytics, security checks and content-management software, which makes the review tool part of the conversion infrastructure rather than a standalone reputation widget. Retail, travel, property and insurance adopters also face sector-specific complaint-handling norms, so moderation rules and response workflows matter. Procurement appears less like a pure software trial and more like a cross-functional web, brand and service decision.
The platform appears more suited to operators with established transaction flows than to very early-stage sellers, so future adoption may come through website rebuilds, ecommerce replatforming and customer-experience programmes rather than casual sign-ups. Review tooling also tends to become stickier once ratings are embedded in templates, search snippets and service workflows. Switching pressure will probably sit around evidence of review authenticity, integration depth and the cost of maintaining parallel customer-feedback systems. The smaller commercial tail may keep churn visible, while larger consumer brands are more likely to rationalise review, survey and support tooling under fewer suppliers.
What’s in the file
One row per company, 50+ columns — everything below plus each company’s verified directors, from Companies House filings.
Company data
Verified directors — included
Adoption by company size
Adoption of Feefo rises with company size across the trading UK B2C companies in this cohort. 0.5% of the 54,825 companies with under 10 employees run Feefo (261 detected). 0.5% of the 26,843 companies with 10–50 employees run Feefo (128 detected). 0.8% of the 3,060 companies with over 50 employees run Feefo (23 detected). That is a 0.3% gap between the over 50 employees and under 10 employees bands.
409
Active firms
2026
5.7%
Of detected Reviews share
UK B2C
6
Median headcount
Filed accounts
948
Verified directors
Across this cohort
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Key facts
About 8% of the trading cohort reports turnover above £5M (36 of 409 firms) — the rest sits below that revenue band.
3% of the cohort was incorporated since 2022 (13 firms), so a sizeable share is in its first few filing cycles.
Among B2C firms with a detectable reviews system, this review tool accounts for 5.7% (409) of the 7,215-company denominator, behind four larger detected systems at 38.1% (2,752), 25.6% (1,845), 9.8% (706) and 6.3% (453).
The cohort skews towards consumer transaction categories: E-commerce 32.5% (133), Fashion & Retail 22.7% (93), Travel & Hospitality 15.6% (64), Real Estate & Property 14.9% (61), and Insurance 9.8% (40).
South East 19.3% (79), London 16.6% (68) and South West 13.4% (55) are the largest registered-region concentrations in the cohort.
Co-occurring tags point to mainstream web-operations stacks, with tag-management detected at 73.3% (300), web infrastructure at 59.9% (245), and a common content-management platform at 44.7% (183).
948 verified directors are associated with B2C companies running the review tool, reducing reliance on generic web forms for account research.
Reviews & ratings market share among UK B2C
Share of the 7,215 UK B2C with a detectable system. As of June 2026.
What else do Feefo-running B2C run?
Share of the 409 Feefo-running UK companies where each technology was also detected. As of June 2026.
Where Feefo B2C are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
6
Median headcount
£716.1K
Median UK turnover
8.8%
Above £5M turnover
13
Incorporated since 2022
Verified directors — included in the file
Director names and roles for these 767 companies, alongside financials and websites, in one Excel + CSV file.
Top UK B2C using Feefo
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 3 filingsOperates an online platform that compares and books travel services including car hire, hotels, airport parking, airport lounges and attractions. Aggregates offers from rental companies and travel…
Serves leisure and business travellers, including UK airport users, international car hire customers, families, city visitors and budget-conscious holidaymakers comparing travel options online.
Financial Health
HealthyHealthy · Hiring · 51% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsOperates an online booking platform listing campsites, caravan parks, glamping sites and holiday parks worldwide. Allows users to search, compare availability, read reviews and reserve tent pitches,…
Serves leisure travellers booking camping, glamping, caravan and holiday park stays worldwide, including families, dog owners and touring campers. Also targets campsite, glamping site and holiday…
Financial Health
StableStable · -61% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsOperates an online travel platform that curates and books boutique and luxury hotels and villas worldwide, offering hotel reservations, travel inspiration content, membership benefits, gift cards,…
Serves leisure travellers and gift buyers seeking boutique and luxury hotel stays, villas, honeymoons, family, pet-friendly, spa, ski and city-break accommodation worldwide.
Financial Health
HealthyHealthy · Hiring · 11% CAGR over 4y
Location
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Operates an online travel agency offering package holidays that combine flights and hotel accommodation. Provides search and booking for holiday deals and last‑minute trips to international…
Serves UK consumers seeking low-cost overseas holidays, including beach, last-minute and flight-plus-hotel packages, with options for families, couples and adults-only travellers.
Financial Health
N/AN/A
Location
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Financial sub-scores
Computed from 5 filingsOperates an online retail platform selling women’s clothing, footwear, and accessories. Offers dresses, tops, knitwear, coats, lingerie, maternity wear, and other apparel across multiple in‑house and…
Sells to consumers shopping for fashion, especially women across curve, tall, petite and maternity fits in sizes 8-36, with some menswear customers through BadRhino.
Financial Health
StableStable · Hiring · 32% CAGR over 4y
Location
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Financial sub-scores
Computed from 4 filingsOnline travel agency specialising in cruise holidays. Sells cruise packages, tour-and-cruise itineraries, and deals across multiple cruise lines, allowing customers to browse ships and destinations,…
Serves consumers planning cruise holidays, including mainstream, luxury “six star,” package, and tour-and-cruise travellers comparing cruise lines, destinations, deals, and expert booking support.
Financial Health
StableStable · -70% CAGR over 3y
Location
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Financial sub-scores
Computed from 2 filingsOperates an online travel agency specialising in cruise holidays. Provides booking for ocean and river cruises, cruise-and-stay packages, expedition voyages, and related travel arrangements across…
Serves UK consumers booking cruise holidays, including couples, solo travellers, families, adults-only travellers, luxury cruise buyers, and customers seeking no-fly, river, expedition, world or…
Financial Health
StrongStrong · Profitable · 4% CAGR over 1y
Location
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Financial sub-scores
Computed from 5 filingsOperates an online travel agency specialising in cruise holidays. Sells and books cruises from multiple cruise lines, including last‑minute and packaged cruise-and-stay deals that combine voyages…
Serves UK consumers booking cruise holidays, including budget-conscious travellers, families, couples, and luxury cruise customers seeking package, cruise-and-stay, no-fly, and destination-led…
Financial Health
StrongStrong
Location
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Financial sub-scores
Computed from 3 filingsOrganises and sells escorted holiday tours to international destinations including Australia, New Zealand, India, Japan, Africa and the Americas. Provides multi-day travel itineraries, guided…
Serves consumers and holidaymakers seeking escorted long-haul tours to destinations in Asia, Australasia, the Americas and Africa, including multi-country and extended itinerary travellers.
Financial Health
StrongStrong · Hiring · 44% CAGR over 2y
Location
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Financial sub-scores
Computed from 3 filingsOperates a travel agency selling package holidays, cruises, escorted tours and short breaks. Provides holiday booking services through retail branches and online, offering products from multiple tour…
Serves UK holidaymakers, particularly in Newcastle, Yorkshire and the North of England, including families, couples and individual travellers, plus corporate travel buyers.
Financial Health
HealthyHealthy · Profitable · -0% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsOperates an online retail platform selling home and kitchen appliances, including televisions, washing machines, refrigerators, cookers, dishwashers, vacuum cleaners, small kitchen appliances, and…
Serves UK consumers and households seeking home and kitchen appliances, TVs, floorcare, small appliances and home/outdoor electronics, with local stock and delivery based on postcode.
Financial Health
HealthyHealthy · Hiring · 15% CAGR over 5y
Location
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Financial sub-scores
Computed from 5 filingsProvides specialist insurance policies including camera and photography equipment cover, bicycle insurance, caravan insurance, drone and fleet insurance, car hire excess insurance, and UK and…
Sells primarily to UK consumers seeking specialist personal insurance, including cyclists, photographers, caravan owners, motorists and travellers. Also serves amateur and professional photographers,…
Financial Health
StrongStrong · Hiring · 16% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsOrganises and sells small‑group adventure travel tours worldwide, including trekking, mountain climbing, cycling, diving, wildlife safaris and multi‑activity trips. Provides guided itineraries to…
Serves individual consumers seeking small-group adventure holidays worldwide, including trekkers, hikers, divers, cyclists, wildlife/safari travellers and people pursuing challenge trips such as…
Financial Health
StableStable · Hiring · 18% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides online medical consultations and operates an internet pharmacy supplying prescription treatments for common health conditions. Patients complete an online questionnaire, receive clinician…
Serves UK consumers seeking online pharmacy and doctor consultations for common health conditions, including weight loss, sexual health, hair loss, migraines, acid reflux and period delay.
Financial Health
StableStable · -66% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsOperates pet retail stores and an online shop selling pet food, treats, toys, bedding, grooming products, healthcare items and accessories for dogs, cats and small animals. Also offers subscription…
Serves B2C pet owners shopping online or through local stores, particularly owners of dogs, cats, puppies and other domestic pets using home delivery, repeat ordering or click-and-collect.
Financial Health
HealthyHealthy · Profitable · 3% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsOperates an online pharmacy providing prescription and over‑the‑counter medicines through an online consultation service. Supplies treatments for conditions including erectile dysfunction, weight…
Sells to UK consumers seeking online pharmacy access to prescription and over-the-counter treatments, including men’s and women’s health, sexual health, weight loss, travel, respiratory and general…
Financial Health
HealthyHealthy · Hiring · 37% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsProvides unsecured online personal loans to consumers, offering fixed‑term borrowing typically between £250 and £2,000. Applications are submitted online with eligibility checks, affordability…
Serves individual consumers seeking small unsecured personal loans online, including borrowers with poor credit histories or emergency cash needs, with loan values from £250 to £2,000.
Financial Health
StableStable · -90% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsOperates an online travel agency specialising in private villa and holiday home rentals. Curates and markets a portfolio of villas, chateaux and chalets in international destinations, and provides…
Serves B2C leisure travellers, including families, groups, couples and wedding parties seeking high-end private holiday accommodation, villas, chateaux and ski chalets in popular international…
Financial Health
StrongStrong · Hiring · 15% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsOperates an online and in‑store golf retail business selling equipment and apparel, including clubs, balls, shoes, bags, trolleys, GPS devices, and accessories. Also offers custom club fitting,…
Sells to individual golfers, including men, women and juniors, shopping online or in-store for golf gear, custom fittings and branded equipment.
Financial Health
StrongStrong · Hiring · 97% CAGR over 4y
Location
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Financial sub-scores
Computed from 4 filingsProvides pet insurance policies covering cats, dogs, horses, rabbits and exotic animals, with adjustable coverage levels. Also offers insurance products for pet-related businesses, including dog…
Serves UK pet owners with cats, dogs, horses, rabbits, birds, reptiles and exotic pets, plus pet-related businesses such as dog walkers, groomers, sitters, trainers, pet taxis and home boarders.
Financial Health
StrongStrong · Hiring · 13% CAGR over 3y
Location
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Financial sub-scores
Computed from 5 filingsProvides travel agency services, arranging charter flights, cruise holidays and package trips. Offers bookings for ocean and river cruises, beach holidays, city breaks, safaris, ski trips, tours and…
Serves leisure consumers and holidaymakers, including cruise passengers, families, honeymooners, luxury travellers and adventure tourists seeking international trips across Europe, Africa, Asia,…
Financial Health
StrongStrong · Profitable, Hiring · 2% CAGR over 5y
Location
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Computed from 3 filingsArranges luxury cruise holidays and bespoke cruise itineraries. Acts as a travel agent selling ocean, river and expedition cruises from multiple cruise lines, providing booking, itinerary planning…
Serves UK consumers and discerning travellers seeking tailored luxury cruise holidays, including couples, singles and holidaymakers interested in ocean, river, expedition, small-ship and world…
Financial Health
HealthyHealthy · Hiring · 6% CAGR over 2y
Location
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Computed from 5 filingsOperates an online retail store selling televisions, projectors, home audio and home cinema systems, speakers, hi‑fi equipment, cables, and related accessories, alongside household electronics…
Serves UK consumers and households shopping online for home entertainment electronics, domestic appliances, gaming products, e-bikes and scooters.
Financial Health
HealthyHealthy · Hiring · 9% CAGR over 4y
Location
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Computed from 5 filingsRetailer of household goods and consumer products including beds, sofas, mobile phones, appliances, furniture and cars. Sells items online and in store with options to pay upfront or through weekly…
Serves consumers aged 18+ seeking furniture, beds, sofas, appliances, mobile phones, technology and cars, with options to buy outright or apply for finance and weekly payments.
Financial Health
HealthyHealthy · -72% CAGR over 4y
Location
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Computed from 4 filingsSpecialist tour operator arranging tailor‑made holidays and small‑group tours to destinations across Asia. Designs custom itineraries including accommodation, transport, and guided experiences such…
Serves UK-based leisure travellers planning Asia holidays, including couples, families, honeymooners, luxury travellers, wildlife and adventure travellers, and people seeking beach, cultural or rail…
Financial Health
HealthyHealthy · Hiring · 17% CAGR over 3y
Location
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Financial sub-scores
Computed from 5 filingsSells household furniture and home furnishings including sofas, armchairs, dining tables, beds, mattresses, cabinets, and home office furniture. Also offers flooring, lighting, and home accessories…
Sells to consumers, primarily homeowners and households furnishing or updating their homes, including buyers of sofas, dining furniture, beds, flooring, home office furniture and mobility products.…
Financial Health
HealthyHealthy · Hiring · 6% CAGR over 4y
Location
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Computed from 5 filingsRetailer of watches and jewellery through an online store and physical boutiques. Sells men’s and women’s watches from multiple brands, engagement rings, diamond and gemstone jewellery, bracelets and…
Serves B2C customers seeking watches, jewellery, engagement rings, clocks and accessories, including men’s and women’s luxury or designer watch shoppers, gift buyers and jewellery customers online…
Financial Health
StrongStrong · Growing, Hiring · 11% CAGR over 4y
Location
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Computed from 5 filingsDevelops and sells fragrance, bath and body care, and home fragrance products, including perfumes, shower gels, lotions, soaps, candles, reed diffusers and gift sets, offered through branded product…
Sells direct to consumers seeking bath, body, fragrance, home fragrance and gift products, including shoppers buying for women, men and the home, with UK delivery emphasised.
Financial Health
HealthyHealthy · -1% CAGR over 4y
Location
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Computed from 5 filingsOperates an online retail store selling wristwatches from multiple brands, including designer, classic and sports models. Offers men’s and women’s watches, smartwatches, straps, gift sets and related…
Serves consumers buying branded watches online, including men’s, women’s and kids’ watch shoppers and gift buyers, with UK and international customers supported by worldwide shipping.
Financial Health
HealthyHealthy · -3% CAGR over 4y
Location
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Computed from 5 filingsOperates garden centre retail stores and an online shop selling plants, trees and shrubs, gardening tools and supplies, garden buildings and outdoor furniture, homeware, pet and wildlife products,…
Targets B2C retail shoppers, including homeowners, gardeners, pet owners and families seeking value home, garden, outdoor living, seasonal and toy ranges in-store and online.
Financial Health
StrongStrong · Hiring · 7% CAGR over 4y
Location
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Computed from 5 filingsOperates an online and showroom-based used car dealership. Sells pre-owned vehicles from multiple manufacturers and offers vehicle finance, part exchange, valuation, warranty and delivery services.
Sells to consumers looking to buy or sell used cars, especially private motorists seeking finance, part exchange, online purchase, delivery, or a dealership visit. Serves buyers of a wide range of…
Financial Health
StrongStrong · Growing, Hiring · 26% CAGR over 4y
Location
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Computed from 5 filingsOperates an online car rental booking platform connecting customers with vehicle hire providers at airports and city locations worldwide. Facilitates reservations, partner networks, franchise…
Serves leisure and business travellers using airport and city locations worldwide, alongside travel agents, corporate account customers and franchise or business partners in the car hire sector.
Financial Health
StrongStrong · Growing, Hiring · 19% CAGR over 4y
Location
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Computed from 5 filingsProvides vehicle leasing and contract hire services for cars, vans and pickups to personal and business customers. Arranges finance and brokerage deals across multiple manufacturers, including…
Serves private motorists and UK business customers seeking car, van, pickup and electric vehicle leasing, including companies arranging business contract hire or salary sacrifice schemes.
Financial Health
StableStable · 0% CAGR over 4y
Location
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Computed from 4 filingsOperates an online retail store selling camping and outdoor leisure equipment, including tents, drive-away awnings, caravan awnings, sleeping bags, camping furniture, cooking gear, and accessories…
Sells to consumers who camp, caravan and travel by campervan or motorhome, including tent campers, van-life enthusiasts and outdoor leisure buyers seeking camping equipment, awnings, accessories and…
Financial Health
StrongStrong · Hiring · 8% CAGR over 3y
Location
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Computed from 5 filingsRetailer of kitchen appliances and fitted kitchens, selling products such as ovens, hobs, refrigerators, dishwashers, laundry appliances, sinks and taps. Operates an online store and showroom and…
Serves UK consumers and homeowners buying kitchen appliances or fitted kitchens, plus trade customers needing appliance and kitchen supply accounts.
Financial Health
StrongStrong
Location
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Computed from 5 filingsOperates an online platform offering short‑term holiday cottage, lodge and holiday home rentals. Provides booking services for properties with features such as hot tubs or dog‑friendly accommodation,…
Serves consumers planning self-catering holidays in Yorkshire, including families, couples, dog owners and large groups seeking cottages, lodges, hot tubs, accessible stays or seasonal breaks.
Financial Health
StrongStrong · Growing · 2% CAGR over 4y
Location
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Computed from 4 filingsRetailer of home and kitchen appliances and consumer electronics through the Euronics network, selling products such as washing machines, fridge freezers, cookers, dishwashers, televisions, audio…
Sells to UK household consumers, including homeowners and renters, looking for domestic appliances, TVs, floorcare, small appliances and home/outdoor electricals with local stock and delivery.
Financial Health
HealthyHealthy · Growing · 0% CAGR over 3y
Location
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Computed from 5 filingsProvides haircare products including shampoos, conditioners, scalp treatments and styling products. Also offers trichology services such as hair loss consultations, scalp treatments, and personalised…
Sells primarily to consumers seeking haircare and scalp-care products, including people with hair loss, shedding, flaky or sensitive scalps, dry or fine hair, frizz, and grey or blonde hair concerns.
Financial Health
StrongStrong · Growing, Hiring · 11% CAGR over 4y
Location
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Computed from 3 filingsProvides personal and business vehicle leasing services, offering contract hire for cars and vans from multiple manufacturers. Enables customers to browse models, compare offers, and arrange fixed…
Serves individual drivers and businesses seeking personal or business car and van leases, including customers comparing mainstream and prestige vehicle models on monthly budgets.
Financial Health
HealthyHealthy · Hiring · 6% CAGR over 2y
Location
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Computed from 5 filingsOperates an online platform and network of sites offering glamping accommodation in wooden wigwam-style cabins. Enables customers to search and book short stays and holiday breaks, with options such…
Serves UK leisure consumers booking short breaks, including couples, families, groups, dog owners, and travellers seeking glamping sites with hot tubs, coastal locations, or countryside stays.
Financial Health
StrongStrong · Growing, Hiring · 37% CAGR over 4y
Location
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Computed from 5 filingsOperates an online vehicle leasing brokerage offering personal and business contracts for cars, electric vehicles, vans and pickups. Provides deal listings, leasing guidance and enquiry services…
Serves private motorists and business customers across the UK, including companies needing cars, electric vehicles, vans, pickups, minibuses, and salary sacrifice fleet options.
Financial Health
HealthyHealthy · -66% CAGR over 4y
Location
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Computed from 2 filingsOperates an online and retail store selling nuts, seeds, dried and freeze‑dried fruit, health foods, snacks, grains, baking ingredients, vitamins and supplements, as well as plant-based products,…
Serves UK consumers shopping online or in stores for health foods, snacks, cupboard staples, vitamins and supplements, including customers following vegan, gluten-free, dairy-free, organic or…
Financial Health
HealthyHealthy · Profitable · 0% CAGR over 1y
Location
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Computed from 5 filingsOperates an online platform listing and booking large holiday homes and venues for group stays and events, including hen and stag parties, weddings, corporate retreats and family gatherings, with…
Serves private groups, families and couples planning hen and stag parties, birthdays, reunions, weddings, retreats and holidays, plus corporate teams seeking venues for business events across the UK.
Financial Health
HealthyHealthy · -68% CAGR over 4y
Location
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Computed from 5 filingsActs as a health insurance broker, comparing private medical insurance policies from multiple insurers. Provides advice on policy selection, quotes and cover options for individuals, families and…
Serves UK consumers seeking private medical insurance, including individuals, couples, families, parents and over-50s, as well as small businesses buying employee health insurance.
Financial Health
StrongStrong · Growing, Hiring · 24% CAGR over 4y
Location
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Computed from 5 filingsOperates an online retail store selling baby and nursery products, including pushchairs, prams, car seats, nursery furniture, bedding, feeding equipment, toys, travel cots, and safety accessories…
Sells directly to UK parents, expectant parents and families shopping online for babies and young children, including those furnishing nurseries or buying travel, car safety, feeding, bath and play…
Financial Health
HealthyHealthy · -7% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsOperates self‑storage facilities offering rentable storage units for household and business use, including furniture, student, equipment, and document storage. Also sells packing materials and…
Serves UK consumers needing personal storage and businesses needing commercial storage, including movers, students, homeowners, home workers, online retailers, tradespeople, offices, and companies…
Financial Health
WeakWeak · -2% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsOperates an online pharmacy retailing healthcare and medical supplies, including wound dressings, diagnostic test kits, diabetic test strips and needles, nutritional drinks, first aid kits, PPE, and…
Serves UK and international consumers, carers and patients buying pharmacy, diabetic, wound care, baby, incontinence and health supplies online, with ranges also relevant to healthcare professionals…
Financial Health
StrongStrong · Hiring · 57% CAGR over 4y
Location
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Computed from 3 filingsProduces and sells pet food products including cold‑pressed dry dog food, steamed wet food, meat sausages, dental products and baked treats made from meat and vegetables. Offers nutrition products…
Sells to dog and cat owners seeking pet food and treats, with additional routes for breeders and retail stockists.
Financial Health
HealthyHealthy · Growing · 0% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsOperates an online retail store selling cashmere clothing and accessories including sweaters, cardigans, scarves, pashminas and loungewear for men and women. Also offers bespoke made‑to‑order…
Sells primarily to online consumers buying premium cashmere fashion, including women’s, men’s, children’s, accessories and loungewear shoppers, with UK delivery and a separate international store.
Financial Health
StrongStrong
Location
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Financial sub-scores
Computed from 5 filingsProvides life insurance policies for individuals and families, including optional critical illness and children’s cover. Offers online quotes and applications for policies designed to provide…
Serves UK consumers aged 18–64, especially parents, homeowners and people with dependants seeking family-focused life cover to support children, mortgages or debts.
Financial Health
HealthyHealthy · -67% CAGR over 4y
Location
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How Feefo usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. B2C companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of B2C companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Feefo is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
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Frequently asked questions
How many UK B2C companies use Feefo?
What share of UK B2C companies run Feefo?
How is Feefo usage detected?
What size B2C companies use Feefo in the UK?
What do Feefo-running B2C companies also run?
Can I get contact details for these companies?
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