B2C Companies Using Trustpilot in the UK: 1,846 Active Firms (2026)
B2C companies using review platforms collect and display customer feedback to support trust, conversion and retention in the UK.
Consumer-facing operators use the review layer as conversion infrastructure: invitation flows after fulfilment, public star-rating modules, service-recovery triage and reputation reporting for marketing teams. Adoption usually signals a business with enough direct traffic, paid acquisition and customer-service volume to treat reviews as an operating workflow rather than a testimonials page. Buying centres sit between ecommerce, brand, performance marketing and customer operations; regulated consumer-finance and healthcare users also pull legal and compliance teams into procurement. Engagements tend to be subscription-led, with value linked to review volume, multi-site display needs and integration into support tooling.
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The UK adoption picture covers 1,846 actively trading consumer-facing firms running this review platform. Among review technologies used by the broader consumer cohort, this system sits second by share, at 25.6%, behind a larger widget-led provider at 38.1%. Registered-region skew is visible but not exclusively London-based: London accounts for 21.7%, followed by the South East at 14.0%, the North West at 12.1%, the East of England at 11.1% and the South West at 9.2%. Reported headcount across the employment-reporting subset totals 5,040 people.
The stack’s regulatory exposure sits less in sector licensing than in how customer contact details, review invitations and moderation rules are handled. GDPR and ICO expectations matter where review requests use email or SMS after a purchase, particularly if review generation is linked to marketing consent or loyalty messaging. Consumer-finance adopters may also need FCA-aligned complaint and financial-promotion controls around how ratings are displayed. Procurement tends to be owned by marketing or ecommerce, but legal and customer-service teams often shape moderation policy, response workflows and retention rules for review content.
Adoption appears set to remain pragmatic rather than speculative. Review tooling is pulled along by paid-search costs, marketplace-style buying behaviour and customer-service visibility, so users tend to keep it where it can be tied to conversion or retention. Some consumer brands may consolidate review capture, referrals and post-purchase messaging into fewer suppliers, especially where marketing teams want cleaner attribution and compliance teams want simpler governance. Smaller adopters may stay on lightweight widgets, while larger operators are more likely to press for integrations into support, CRM and analytics workflows.
What’s in the file
One row per company, 50+ columns — everything below plus each company’s verified directors, from Companies House filings.
Company data
Verified directors — included
Adoption by company size
Adoption of Trustpilot rises with company size across the trading UK B2C companies in this cohort. 2.2% of the 54,825 companies with under 10 employees run Trustpilot (1,183 detected). 2.2% of the 26,843 companies with 10–50 employees run Trustpilot (578 detected). 3.2% of the 3,060 companies with over 50 employees run Trustpilot (98 detected). That is a 1% gap between the over 50 employees and under 10 employees bands.
1,846
Active firms
2026
25.6%
Of detected Reviews share
UK B2C
6
Median headcount
Filed accounts
3,936
Verified directors
Across this cohort
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Key facts
About 8% of the trading cohort reports turnover above £5M (161 of 1,846 firms) — the rest sits below that revenue band.
5% of the cohort was incorporated since 2022 (100 firms), so a sizeable share is in its first few filing cycles.
Among B2C firms with a detectable review system, this platform represents 25.6% (1,846 of 7,216), second to a larger review-system cohort at 38.1% (2,752).
London accounts for 21.7% (400) of the B2C cohort running this platform, followed by the South East at 14.0% (259) and the North West at 12.1% (224).
Tag-management tooling is also detected at 64.1% (1,184) of these firms, with analytics tooling at 48.5% (896), pointing to review widgets being embedded in measured checkout and enquiry journeys.
Content-management software appears on 52.4% (967) of sites in the cohort, while CDN or security infrastructure appears on 50.6% (934).
E-commerce is the largest tagged vertical at 23.4% (432), ahead of Field Services & Trades at 16.2% (299) and Fashion & Retail at 11.4% (211).
Reviews & ratings market share among UK B2C
Share of the 7,216 UK B2C with a detectable system. As of June 2026.
What else do Trustpilot-running B2C run?
Share of the 1,846 Trustpilot-running UK companies where each technology was also detected. As of June 2026.
Where Trustpilot B2C are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
6
Median headcount
£625.8K
Median UK turnover
8.7%
Above £5M turnover
100
Incorporated since 2022
Verified directors — included in the file
Director names and roles for these 3,484 companies, alongside financials and websites, in one Excel + CSV file.
Top UK B2C using Trustpilot
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 3 filingsOperates a travel agency selling package holidays, flights, and accommodation through major tour operators. Provides holiday search and booking via website, mobile app, call centre, and retail…
Sells to UK consumers and families booking leisure holidays, including package trips and flights from UK departure airports to European and worldwide destinations.
Financial Health
StrongStrong · Hiring · 17% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsProvides an online car buying service that offers instant vehicle valuations and purchases used cars directly from owners. Customers submit registration details, receive an offer, book a branch…
Sells to consumers in the UK who want to sell their cars quickly, including private vehicle owners seeking a valuation, same-day payment, or help settling outstanding car finance.
Financial Health
StrongStrong · Growing, Hiring · 30% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsOperates an online retail store selling mobile phones, tablets, laptops, video game consoles, smartwatches, headphones, and related accessories. Also offers device trade‑in services and sells…
Serves UK retail consumers buying consumer electronics, including mobile phone users, laptop and tablet buyers, gamers, smart home shoppers, and customers trading in devices.
Financial Health
HealthyHealthy · Hiring · 58% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsProvides life insurance, income protection and private health insurance policies for individuals and families. Also offers member health services including remote GP access, health checks, and…
Serves individuals, couples and families seeking protection and private healthcare, including people in good health or with serious/multiple health conditions, and financial advisers arranging cover…
Financial Health
StableStable · 2% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsOperates an online marketplace and mobile platform offering discounted vouchers and bookings for restaurants, activities, events, spa treatments, and travel stays, partnering with businesses to sell…
Serves consumers in UK cities seeking discounted local experiences, dining, events, getaways and gift cards, plus hospitality, leisure and event businesses wanting to promote offers.
Financial Health
StrongStrong · Profitable, Hiring · 6% CAGR over 2y
Location
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Financial sub-scores
Computed from 3 filingsProvides vehicle rental services including short-, medium-, and long-term car and van hire through airport and city locations. Also offers car leasing, subscription services, and electric car sharing…
Serves consumers, families, larger travel groups and business users needing vehicles from UK airports and city locations, including leisure travellers, corporate renters and customers seeking short-,…
Financial Health
StrongStrong · Profitable, Growing · 0% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsOperates an online craft beer subscription service supplying monthly boxes of small‑batch beers from international breweries, delivered to consumers with a beer magazine, tasting information and…
Serves UK consumers who want craft beer subscriptions, including enthusiasts interested in discovering small-batch beers, beer content and a member community; also appeals to gift buyers using…
Financial Health
HealthyHealthy · -66% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides online photo printing and personalisation services, producing photobooks, photo prints, wall art, calendars, greeting cards, phone cases and other photo gifts, and offering photo…
Serves consumers buying personalised photo products and gifts, alongside retail partners across Europe that offer photo printing through stores and online channels.
Financial Health
StableStable · -68% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides car finance brokerage services through an online platform. Compares loan offers from a panel of lenders, provides quotes and eligibility checks, and enables customers to browse dealer…
Serves UK consumers seeking finance to buy cars, including applicants comparing lender options and browsing vehicles from dealers nationwide.
Financial Health
StrongStrong · Growing, Hiring · 37% CAGR over 4y
Location
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Financial sub-scores
Computed from 2 filingsOperates an online travel agency specialising in cruise holidays. Provides booking for ocean and river cruises, cruise-and-stay packages, expedition voyages, and related travel arrangements across…
Serves UK consumers booking cruise holidays, including couples, solo travellers, families, adults-only travellers, luxury cruise buyers, and customers seeking no-fly, river, expedition, world or…
Financial Health
StrongStrong · Profitable · 4% CAGR over 1y
Location
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Financial sub-scores
Computed from 5 filingsOperates an online retail store selling road, mountain and electric bicycles, frames, bike components, wheels, tyres, cycling clothing, accessories, cycling nutrition products, and workshop tools for…
Sells to individual cyclists and cycling enthusiasts, including road, mountain, gravel and e-bike riders, seeking bikes, components, clothing and accessories through an online retail shop in the UK…
Financial Health
HealthyHealthy · Profitable · -5% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsSpecialises in selling and booking luxury cruise holidays worldwide. Offers itineraries across multiple cruise lines and destinations, including expedition, river and world cruises, and provides…
Sells to consumers seeking luxury cruise holidays, including leisure travellers comparing cruise lines, destinations, world cruises, expedition cruises and river cruises, with support from UK-based…
Financial Health
StrongStrong · Growing, Hiring · 10% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsRetailer of kitchen appliances and fitted kitchens, selling products such as ovens, hobs, refrigerators, dishwashers, laundry appliances, sinks and taps. Operates an online store and showroom and…
Serves UK consumers and homeowners buying kitchen appliances or fitted kitchens, plus trade customers needing appliance and kitchen supply accounts.
Financial Health
StrongStrong
Location
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Financial sub-scores
Computed from 5 filingsOperates an online marketplace for buying and selling tickets to live events, including sports games, concerts and theatre performances. Provides event listings, seat maps, pricing comparison and…
Serves consumers and fans attending live sports, concerts, theatre and other events, as well as individual ticket sellers for major leagues, teams, artists and venues.
Financial Health
StrongStrong · Growing, Hiring · 26% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsMarkets and manages holiday cottages and short‑term rental properties, offering online booking for self‑catering accommodation including cottages, estates and rural retreats, and providing property…
Serves consumers booking holiday cottages in the North of England and Scotland, including families, couples, dog owners, solo travellers and groups, plus businesses seeking corporate stays.
Financial Health
StrongStrong · Hiring · 36% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsRetailer of golf equipment through an online shop and retail outlets. Sells golf clubs, bags, clothing, footwear, trolleys, GPS devices, balls, gloves and accessories, including new and second-hand…
Sells B2C to golfers across the UK, including men, women, juniors and left-handed players, shopping online or in-store for golf equipment, clothing, footwear and accessories.
Financial Health
StrongStrong · Growing, Hiring · 6% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsOperates an online travel agency selling discounted package holidays, tours and cruises from third‑party travel brands. Offers bookings for luxury sun, ski and activity holidays, river cruises and…
Serves UK leisure travellers seeking luxury sun, ski, escorted tour and river or ocean cruise holidays, including solo travellers, couples and families booking with major travel brands.
Financial Health
HealthyHealthy · Hiring · 5% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsDesigns and sells bamboo-based sleep products including mattresses, mattress toppers, pillows, duvets, bedding sets and bath textiles through an online store, along with children’s bedding and sleep…
Sells primarily to UK consumers and households shopping online for sleep and home textiles, including adults, parents buying kids’ and baby ranges, and gift buyers; also supports international…
Financial Health
StrongStrong · Growing, Hiring · 54% CAGR over 4y
Location
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Computed from 4 filingsOnline retailer of motorcycle gear and accessories, selling helmets, jackets, trousers, gloves, boots, and motocross clothing, as well as luggage, security products, maintenance supplies, helmet…
Sells to UK consumers who ride motorcycles, including sports, touring, adventure and motocross riders, plus cyclists/MTB/BMX users seeking riding gear and accessories.
Financial Health
HealthyHealthy · -8% CAGR over 3y
Location
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Financial sub-scores
Computed from 3 filingsOperates an online platform connecting individuals with self‑employed carers who provide live‑in, hourly, overnight, and domiciliary home care. Services include support for dementia, elderly care,…
Serves UK consumers and families arranging private home care for older adults, disabled people, children, and people with dementia, autism, Parkinson’s, mobility needs or post-operative support.
Financial Health
StrongStrong · Hiring · 50% CAGR over 2y
Location
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Computed from 5 filingsProvides online trading platforms offering spread betting and contracts for difference (CFDs) on financial markets including forex, commodities, indices and shares. Also supplies trading technology,…
Sells to retail traders and investors seeking online spread betting, CFDs and forex trading, from beginners to experienced traders. Also serves partners and related financial services businesses…
Financial Health
StableStable · -64% CAGR over 4y
Location
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Computed from 5 filingsProvides travel insurance policies including single‑trip and annual multi‑trip cover for individuals, couples, families and groups. Policies include cover for leisure activities and options for…
Sells to consumers needing leisure travel insurance, including individuals, couples, families, single-parent families and small groups. Serves travellers taking single or annual multi-trip cover,…
Financial Health
StrongStrong · -1% CAGR over 5y
Location
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Computed from 5 filingsProvides an online investment platform offering managed portfolios through stocks and shares ISAs, self‑invested personal pensions, junior ISAs and general investment accounts. Enables users to…
Serves UK retail consumers, including individuals saving or investing for themselves, parents investing for children, and people consolidating old workplace pensions through app-based accounts.
Financial Health
StrongStrong · Hiring · 36% CAGR over 4y
Location
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Computed from 4 filingsInstalls air source heat pumps and gas boilers for residential properties, and provides home and heating cover plans, along with boiler and heating system maintenance, repairs and servicing.
Serves UK homeowners seeking home heating products and support, including people replacing boilers, adopting air source heat pumps, or buying home and heating cover, repairs, and servicing.
Financial Health
StrongStrong
Location
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Computed from 5 filingsDevelops and sells superfood-based nutritional products including powdered blends, hydration mixes, wellness shots and capsules. Products are sold online and formulated with plant-based ingredients…
Sells direct to health-conscious consumers seeking everyday nutrition support, including shoppers interested in gut health, female health, immunity, energy, focus, sleep, skin health and hydration.
Financial Health
StrongStrong · Growing, Hiring · 110% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsSells used cars and vans and arranges vehicle finance, specialising in hire purchase for customers with poor or limited credit history. Offers online finance applications, vehicle listings, and…
Sells to consumers seeking car or van finance, especially people with poor, limited or declined credit histories. Serves individual vehicle buyers looking to arrange finance and purchase used cars or…
Financial Health
HealthyHealthy · -1% CAGR over 4y
Location
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Computed from 5 filingsSells refurbished smartphones and tablets through an online store, including Apple iPhone and Samsung Galaxy devices. Sources used devices, performs multi‑point testing and refurbishment, and resells…
Sells to UK consumers looking to buy refurbished iPhones, Samsung phones, tablets and accessories, and to individuals wanting to sell used mobile devices online.
Financial Health
StrongStrong · Hiring · 22% CAGR over 4y
Location
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Computed from 5 filingsDevelops and sells baby care and household products including disposable and reusable nappies, baby wipes, skincare items, and plant‑based cleaning products. Offers bundles and subscription delivery…
Sells direct to eco-conscious families, expectant parents and parents of babies, with subscriptions aimed at regular household buyers of baby and family essentials.
Financial Health
StrongStrong · Growing, Hiring · 10% CAGR over 4y
Location
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Computed from 5 filingsDesigns and manufactures clothing, outerwear, footwear and accessories for men and women using natural fibres and materials such as wool, sheepskin and leather. Sells products through its e‑commerce…
Sells direct to consumers, mainly women and men shopping online for natural-fibre clothing, footwear, outerwear and accessories, with dedicated storefronts for Canadian and other international…
Financial Health
StrongStrong · Hiring · 325% CAGR over 5y
Location
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Computed from 3 filingsActs as an insurance broker arranging car, van, home, landlord and travel insurance policies. Specialises in cover for drivers with motoring convictions, previous claims, or low no‑claims bonuses,…
Serves UK consumers and small business vehicle owners seeking car, van, home, landlord or travel cover, including drivers with motoring convictions, previous claims, low no-claims bonus or other…
Financial Health
StrongStrong · Growing, Hiring · 14% CAGR over 2y
Location
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Computed from 5 filingsOperates an e‑commerce store selling car and van parts, including brakes, exhaust systems, engine components, suspension, electrical parts, filters and wiper blades. Provides vehicle compatibility…
Serves UK car and van owners, DIY repair enthusiasts, professional mechanics and trade buyers seeking replacement components for major vehicle makes and models, with both consumer and business…
Financial Health
HealthyHealthy · -51% CAGR over 5y
Location
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Computed from 3 filingsRetailer of built-in and freestanding kitchen appliances, including ovens, hobs, cookers, refrigeration, dishwashers, washing machines and small appliances. Sells products from brands such as Miele,…
Sells primarily to UK household consumers and homeowners fitting out or replacing kitchen appliances, including buyers seeking individual items or multibuy purchases for kitchens and utility rooms.
Financial Health
StrongStrong · Profitable, Growing, Hiring · 12% CAGR over 2y
Location
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Computed from 2 filingsOperates an online store selling children’s outdoor toys and play equipment, including trampolines, swing sets, climbing frames, playhouses, ride‑on vehicles, swimming pools, garden games, and…
Serves B2C consumers, mainly parents, carers and families buying outdoor toys and garden play equipment for children from babies to teenagers, with age-based shopping for home play spaces.
Financial Health
StableStable · Profitable · -31% CAGR over 1y
Location
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Computed from 5 filingsProvides foreign exchange services including international money transfers, high‑value currency exchange, and regular overseas payment plans for individuals and businesses. Also offers FX risk…
Serves private individuals making high-value overseas transfers, including property buyers, emigrants and regular payment customers, plus SMEs and businesses with international currency exposure.
Financial Health
StrongStrong · 34% CAGR over 2y
Location
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Computed from 4 filingsOperates an online platform and mobile app for booking domestic cleaning services. Matches households with vetted cleaners for one-off or regular home cleaning, and manages scheduling, payments, and…
Serves London households seeking one-off, weekly or fortnightly domestic cleaning, including homeowners and renters who book and manage recurring home services online.
Financial Health
StableStable · -10% CAGR over 3y
Location
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Computed from 5 filingsProvides insurance brokerage services, comparing quotes from multiple insurers for car, van, motorcycle and home insurance. Specialises in arranging cover for drivers with convictions, modified or…
Serves UK consumers and motorists, including young, convicted, modified/imported or high-performance car drivers, ex-company car drivers, van and motorcycle owners, and home insurance buyers.
Financial Health
StrongStrong · Growing, Hiring · 11% CAGR over 4y
Location
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Computed from 5 filingsOperates an online retail store selling household furniture and furnishings, including beds, wardrobes, sofas, dining tables, cabinets, desks and storage units, along with lighting, outdoor furniture…
Sells to consumers and households shopping online for home furniture across bedroom, living room, dining, home office, outdoor and sofa categories.
Financial Health
HealthyHealthy · -11% CAGR over 4y
Location
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Computed from 5 filingsProvides appliance protection plans for household equipment such as washing machines, dishwashers, ovens, fridge‑freezers, dryers and TVs. Plans cover faults and breakdowns and arrange repairs or…
Sells to UK households, including homeowners and renters, that want cover for domestic appliances such as washing machines, dishwashers, ovens, fridge-freezers, dryers, TVs and microwaves.
Financial Health
HealthyHealthy · Hiring · 3% CAGR over 4y
Location
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Computed from 5 filingsOperates cosmetic surgery clinics providing surgical and non‑surgical aesthetic treatments. Services include breast, body and facial procedures such as augmentation, liposuction and rhinoplasty,…
Serves private self-paying patients seeking cosmetic, reconstructive, aesthetic and weight-loss treatments, including women and men considering breast, body, face, skin and vascular procedures in UK…
Financial Health
StrongStrong · Growing · 1% CAGR over 4y
Location
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Computed from 2 filingsRetailer of photographic and video equipment through an online store, selling digital cameras, mirrorless and DSLR cameras, lenses, drones, action cameras, printers, memory cards, and related…
Serves UK consumers, photography enthusiasts, professional photographers, videographers and content creators buying camera, lens, video and imaging equipment online.
Financial Health
WeakWeak · 0% CAGR over 1y
Location
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Computed from 2 filingsDesigns and sells tailor‑made holiday packages to destinations including Australia, New Zealand, the Americas, Africa and Asia. Arranges flights, accommodation, tours, safaris, cruises, car hire and…
Sells to UK consumers, couples and families planning tailor-made long-haul holidays, including honeymoons, safaris, fly-drives, cruises, tours and multi-centre trips across destinations such as…
Financial Health
StrongStrong · Profitable, Growing, Hiring · 15% CAGR over 1y
Location
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Computed from 5 filingsOnline retailer of diamond and gemstone jewellery, selling engagement rings, wedding rings, earrings, pendants and bracelets in metals such as platinum, gold and silver, including pieces with natural…
Serves UK consumers buying engagement and wedding jewellery, diamond accessories and gifts for partners, family and occasions, with ranges for women, men and different budgets.
Financial Health
StrongStrong · Profitable, Growing, Hiring · 40% CAGR over 4y
Location
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Computed from 5 filingsRetailer of watches and jewellery through an online store and physical boutiques. Sells men’s and women’s watches from multiple brands, engagement rings, diamond and gemstone jewellery, bracelets and…
Serves B2C customers seeking watches, jewellery, engagement rings, clocks and accessories, including men’s and women’s luxury or designer watch shoppers, gift buyers and jewellery customers online…
Financial Health
StrongStrong · Growing, Hiring · 11% CAGR over 4y
Location
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Computed from 5 filingsArranges holiday villa rentals across European destinations including Portugal, Spain, Greece, Croatia, and Italy. Provides a curated portfolio of private villas with booking assistance, availability…
Serves UK holidaymakers, families and groups seeking villa holidays in European destinations including Portugal, Spain, Greece, Croatia and Italy, with options for family, beach, luxury, accessible…
Financial Health
HealthyHealthy · Hiring · 10% CAGR over 4y
Location
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Computed from 4 filingsOperates holiday parks offering holiday lodges, caravan accommodation, touring and camping pitches, and short-stay holiday breaks. Also sells holiday homes and residential park homes within managed…
Serves consumers seeking holiday home ownership, residential park homes, staycation breaks, touring pitches and camping, including families, holidaymakers, retirees and downsizers in North Yorkshire…
Financial Health
StrongStrong · 41% CAGR over 2y
Location
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Computed from 5 filingsOrganises and sells package cultural tours and holiday itineraries in Europe, Asia, Africa and other destinations, including flights, hotel accommodation, guided sightseeing tours and coach travel,…
Serves B2C leisure travellers seeking packaged cultural holidays and escorted tours across Europe, Asia, Africa and the Americas, including repeat customers using its regular customer area.
Financial Health
StableStable · -10% CAGR over 6y
Location
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Financial sub-scores
Computed from 5 filingsProvides an energy tariff comparison and automatic switching service. Monitors energy deals, identifies cheaper electricity and gas tariffs based on customer details, and manages the process of…
Serves UK domestic energy customers, including household bill payers seeking ongoing support with gas and electricity supplier choices through free or paid membership plans.
Financial Health
StrongStrong · Growing, Hiring · 24% CAGR over 4y
Location
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Computed from 5 filingsOperates an e‑commerce retailer of used and refurbished golf equipment, buying and selling second‑hand golf clubs, bags and accessories from major brands, and offering trade‑in services for golfers…
Sells to individual golfers and golf enthusiasts seeking second-hand clubs and used golf equipment, with online retail aimed at consumers across Europe and international markets.
Financial Health
StrongStrong · Growing, Hiring · 26% CAGR over 4y
Location
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Computed from 5 filingsOperates an online retail store selling home, garden and DIY products, including furniture, wall clocks, fans, swimming pools and accessories, tools, pet supplies, car accessories, toys, sports…
Sells direct to UK consumers, including households, homeowners, gardeners, pet owners, families with children, car owners, DIY users, fitness and music hobbyists shopping for general home, garden and…
Financial Health
StrongStrong · Growing, Hiring · 5% CAGR over 4y
Location
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Computed from 5 filingsProvides life insurance brokerage services, comparing policies from multiple UK insurers. Advises individuals and businesses on cover including term life insurance, mortgage protection, critical…
Serves UK consumers, families, parents, over-50s and self-employed people, alongside business owners and employers seeking personal, mortgage, income, key person, shareholder or employee protection…
Financial Health
StrongStrong · Profitable, Growing, Hiring · 7% CAGR over 4y
Location
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How Trustpilot usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. B2C companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of B2C companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Trustpilot is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
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