Reviews & ratings Used by UK B2C Companies: Market Share (2026)
Detected reviews and ratings market share across 7,170 UK B2C companies, with Trustindex used by 38.1% of identified implementations.
Among 84,728 trading UK B2C companies, 7,170 have a detectable Reviews & ratings system. Trustindex accounts for the largest share, at 38.1% (2,732 companies), followed by Trustpilot at 25.9% (1,859).
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Below 50 employees, Trustindex is first: 38.4% among 4,540 companies with Under 10 employees, and 39.2% among 2,358 companies with 10–50 employees. Over 50 employees, Trustpilot moves ahead with 36.0% of 272 companies.
After the two largest systems, usage spreads across specialist and embedded review tools. Rich Plugins Reviews has 9.9% (709), Reviews.io 6.3% (454), Feefo 5.7% (412), VouchedFor 4.5% (326), Judge.me 4.2% (304), and ReviewSolicitors 3.6% (261), with 8 further systems covering 528 companies.
7,170
B2C with detected Reviews & ratings
Of 84,728 UK B2C
8.5%
Detection rate
2026
16
Systems detected
In this category
38.1%
Leader share
Trustindex
UK B2C Reviews & ratings market share
Share of the 7,170 UK B2C with a detectable system. As of June 2026.
Reviews & ratings compared
| System | UK B2C | Share | Median headcount | London share | Typical profile |
|---|---|---|---|---|---|
| Trustindex | 2,732 | 38.1% | 7 | 16.7% | Median 7 headcount; 38.1% share |
| Trustpilot | 1,859 | 25.9% | 6 | 21.9% | Median 6 headcount; 25.9% share |
| Rich Plugins Reviews | 709 | 9.9% | 7 | 15.9% | Median 7 headcount; 9.9% share |
| Reviews.io | 454 | 6.3% | 8 | 16.1% | Median 8 headcount; 6.3% share |
| Feefo | 412 | 5.7% | 6 | 16.7% | Median 6 headcount; 5.7% share |
| VouchedFor | 326 | 4.5% | 7 | 12.6% | Median 7 headcount; 4.5% share |
| Judge.me | 304 | 4.2% | 7 | 22.4% | Median 7 headcount; 4.2% share |
| ReviewSolicitors | 261 | 3.6% | 7 | 16.1% | Median 7 headcount; 3.6% share |
| Yotpo | 134 | 1.9% | 8 | 31.3% | Median 8 headcount; 1.9% share |
| Inffuse Testimonials | 104 | 1.5% | 8 | 15.4% | Median 8 headcount; 1.5% share |
| The ESTAS | 100 | 1.4% | 7 | 8% | Median 7 headcount; 1.4% share |
| MyReviews | 69 | 1% | 8 | 17.4% | Median 8 headcount; 1.0% share |
| Rated Trips | 66 | 0.9% | 10 | 4.5% | Median 10 headcount; 0.9% share |
| Working Feedback | 63 | 0.9% | 10 | 15.9% | Median 10 headcount; 0.9% share |
| VocalReferences | 60 | 0.8% | 6 | 23.3% | Median 6 headcount; 0.8% share |
| Bazaarvoice | 46 | 0.6% | — | — | Buy these companies as a spreadsheet → |
Systems detected below the page threshold appear with counts only; their full lists are available in the Firmbase app.
Market leader by size
The leading Reviews & ratings system shifts with company size: among UK B2C with under 10 employees, Trustindex leads at 38.4% of the 4,540 with a detectable system; among UK B2C with 10–50 employees, Trustindex leads at 39.2% of the 2,358 with a detectable system; and among UK B2C with over 50 employees, Trustpilot leads at 36% of the 272 with a detectable system.
Under 10 employees
38.4% of band
Under 10 employees is the largest detected band, with 4,540 companies. Trustindex has the largest share at 38.4%, with the remainder split across other Reviews & ratings systems.
10–50 employees
39.2% of band
10–50 employees contains 2,358 companies, still mostly small employers by headcount. Trustindex is first again at 39.2%, leaving a fragmented remainder across the category.
Over 50 employees
36% of band
Over 50 employees is a smaller band, with 272 companies. Trustpilot has the largest share at 36.0%, making it the only size band where Trustindex is not first.
How Reviews & ratings usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
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UK B2C by Reviews & ratings
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Frequently asked questions
What is the most-used Reviews & ratings among UK B2C companies?
How many UK B2C companies have a detectable Reviews & ratings?
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How is Reviews & ratings usage detected?
Which has more UK B2C companies, Trustindex or Trustpilot?
What is the best Reviews & ratings for UK B2C companies?
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