B2C Companies Using VocalReferences in the UK: 60 Active Firms (2026)
B2C adopters of review technology in the UK use website-based customer proof to support trust, conversion and service-led buying decisions.
Website review widgets sit between conversion tooling and customer-service proof, not back-office software. For consumer-facing operators, the job is to surface recent feedback at the point where a visitor is weighing a booking, enquiry or purchase. Running this kind of tool tends to signal a managed website, an owner or marketing function that watches conversion, and a service model where reassurance matters before contact. The buying centre is usually close to commercial operations: proprietors, practice managers, sales administrators and small marketing teams, often with a web agency maintaining the stack. Engagements look more like website add-ons than enterprise software projects.
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The UK adoption cohort is small: 60 actively trading companies run this review technology. Reported employment across those adopters sums to 959 roles. Within the wider detected review-tooling category for consumer-facing firms, this system accounts for 0.8% of detected use, placing it near the foot of the review-tooling stack rather than among the common defaults. Registered addresses tilt towards London (21.7%) and the South East (20.0%), with the East of England, North West and South West each on 8.3%. Sector mix is service-heavy: field services and trades account for 30.0%, healthcare providers for 18.3%, and construction for 15.0%.
Customer testimonials sit at the boundary of marketing, service evidence and personal data. Reviews can include names, images, locations, health details or booking context, so collection and display need GDPR-compatible consent, retention and removal processes. Selective moderation is also a market-structure issue, because review widgets compete on the credibility of what they show as much as on collection mechanics. In this cohort, procurement is likely to be practical and channel-led: a site rebuild, booking flow or agency template creates the opening, while the operator decides how visible customer proof should be on public pages.
Adoption appears likely to remain incremental. Smaller consumer-service operators tend to add review capture when they refresh a website, tighten local-search presentation or try to reduce hesitation before an enquiry. Bundling by website platforms and agency-maintained templates may limit attachment to stand-alone review tooling. More developed users are likely to connect testimonial requests with booking, CRM and service-recovery workflows, while less mature operators may keep the widget as a visible proof layer on brochure or appointment-led sites. Consolidation in adjacent web and booking stacks could make the category less distinct over time.
What’s in the file
One row per company, 50+ columns — everything below plus each company’s verified directors, from Companies House filings.
Company data
Verified directors — included
Adoption by company size
Adoption of VocalReferences varies by company size across the trading UK B2C companies in this cohort. 0.1% of the 54,825 companies with under 10 employees run VocalReferences (42 detected). 0.1% of the 26,843 companies with 10–50 employees run VocalReferences (17 detected). 0% of the 3,060 companies with over 50 employees run VocalReferences (1 detected). That is a 0.1% gap between the over 50 employees and under 10 employees bands.
60
Active firms
2026
0.8%
Of detected Reviews share
UK B2C
6
Median headcount
Filed accounts
105
Verified directors
Across this cohort
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Key facts
3% of the cohort was incorporated since 2022 (2 firms), so a sizeable share is in its first few filing cycles.
Within B2C companies with a detectable review system, this review technology accounts for 0.8% of detected installs, or 60 of 7,216 companies.
London accounts for 21.7% (13) of the cohort and the South East for 20.0% (12), followed by the East of England, North West and South West at 8.3% (5) each.
Field Services & Trades represent 30.0% (18) of detected users, followed by Healthcare Provider at 18.3% (11) and Construction at 15.0% (9); sector tags overlap.
Co-technology use is concentrated: the most common detected companion technology appears on 96.7% (58) of sites, while the second appears on 48.3% (29).
The cohort has 105 verified directors mapped across 60 active firms.
Reviews & ratings market share among UK B2C
Share of the 7,216 UK B2C with a detectable system. As of June 2026.
What else do VocalReferences-running B2C run?
Share of the 60 VocalReferences-running UK companies where each technology was also detected. As of June 2026.
Where VocalReferences B2C are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
6
Median headcount
£434K
Median UK turnover
0%
Above £5M turnover
2
Incorporated since 2022
Verified directors — included in the file
Director names and roles for these 97 companies, alongside financials and websites, in one Excel + CSV file.
Top UK B2C using VocalReferences
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 5 filingsOperates a farmhouse wedding and events venue, offering indoor and outdoor spaces for ceremonies and receptions, landscaped gardens for events, and on‑site bridal accommodation. Works with a catering…
Serves engaged couples and wedding parties seeking a private country-house wedding venue in Kent, with capacity for larger ceremonies, receptions and guest accommodation.
Financial Health
HealthyHealthy · -13% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsDesigns and handcrafts bespoke jewellery including engagement rings, wedding rings, pendants, earrings, bracelets, and cufflinks. Offers custom design consultations, jewellery remodelling, repair…
Serves individual consumers seeking bespoke handmade jewellery, engagement and wedding rings, remembrance pieces, jewellery redesigns and repairs, including gift buyers and customers marking personal…
Financial Health
StableStable · Hiring · 7% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsOnline retailer of gemstones and crystals including tumblestones, unpolished specimens and carved pieces. Also sells gemstone jewellery in sterling silver, gift sets, and subscription or mystery…
Sells to individual consumers, crystal and gemstone collectors, jewellery buyers, gift shoppers, and customers interested in healing crystals, subscription boxes, and personalised crystal selections.
Financial Health
StrongStrong · Hiring · 12% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsDesigns and constructs bespoke garden buildings including insulated garden rooms, offices, studios, glamping pods and self‑contained annexes. Offers standard ranges and custom builds with optional…
Sells primarily to UK homeowners seeking garden rooms, home offices, studios, glamping pods and self-contained annexes for personal, family or rental use. Targets domestic buyers wanting bespoke…
Financial Health
HealthyHealthy · Hiring · 11% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsInstalls external wall insulation systems and decorative render finishes for residential properties. Also provides renewable energy and efficiency upgrades including solar panel installation, air…
Serves residential homeowners across England, including owners of older properties and modern new builds, looking to improve home appearance, comfort and energy efficiency.
Financial Health
StrongStrong · Growing, Hiring · 4% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides dental care including examinations, hygiene, fillings, root canal treatment, extractions and emergency dentistry, alongside cosmetic treatments such as Invisalign aligners, teeth whitening,…
Serves private dental patients in Finnieston and Glasgow, including adults, teenagers and families seeking general, cosmetic, orthodontic, implant, emergency and children’s dental care.
Financial Health
StrongStrong · Hiring · 50% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides private dental care including examinations, white composite fillings, dental implants, root canal treatments, crowns, dentures and clear aligners. Offers routine dentistry and treatment…
Serves private dental patients in Deepcut, Camberley, Surrey and nearby Hampshire, including individuals seeking routine care, restorative treatments, implants, aligners, crowns, dentures and…
Financial Health
HealthyHealthy · Hiring · 50% CAGR over 4y
Location
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Financial sub-scores
Computed from 2 filingsProvides residential estate agency services including marketing and selling homes, arranging residential lettings, property valuations, and guidance for buyers, sellers, landlords, and tenants. Lists…
Serves home buyers, sellers, landlords and tenants seeking residential property sales and lettings in Coulsdon and nearby areas including Purley, Reigate, Caterham and Chipstead.
Financial Health
StableStable · Hiring · 18% CAGR over 1y
Location
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Financial sub-scores
Computed from 5 filingsOperates an online shop selling silicone moulds for resin, candle, soap and wax melt crafting, including jewellery, coaster and decorative shapes, along with craft accessories, colouring materials,…
Serves hobby crafters, resin artists, candle and soap makers, and small handmade-goods sellers, with delivery to UK and worldwide customers.
Financial Health
StableStable · Hiring · 53% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsManufactures, supplies and installs fitted kitchens, bathrooms and bedrooms. Provides made-to-measure cabinetry, worktops, appliances and storage, and manages full refurbishment projects including…
Serves homeowners in Stoke-on-Trent, Staffordshire and Cheshire seeking bespoke fitted kitchens, bathrooms, bedrooms and related home interior products, with showroom-based sales and finance options.
Financial Health
StableStable · Hiring · 7% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides design and installation of home improvement products including conservatories, orangeries, garden rooms, replacement windows, sliding sash windows, bi‑fold and residential doors, roofline…
Serves homeowners in Maldon, Chelmsford and across Essex seeking residential home improvements, including new living space, conservatory refurbishments and exterior upgrades.
Financial Health
StableStable · 0% CAGR over 4y
Location
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Computed from 5 filingsDesigns, supplies and installs fitted kitchens, bedrooms and home office furniture. Provides kitchen planning and design consultations, cabinetry and door ranges, and manages refurbishment projects…
Serves B2C homeowners seeking kitchen, fitted bedroom and home office projects, including consumers visiting the Thorne/Doncaster showroom and customers across the country.
Financial Health
HealthyHealthy · Hiring · 11% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides general, preventive and cosmetic dental services including examinations, hygiene visits, white fillings, crowns, veneers, implants, root canal treatment, orthodontics and teeth whitening.…
Serves private dental patients and families in Teddington and nearby areas, including adults seeking routine care, hygiene, orthodontics, cosmetic dentistry, implants, facial aesthetics and smile…
Financial Health
WeakWeak · Hiring · 4% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsRetailer of beds and sleep products, selling divan beds, mattresses in multiple sizes, headboards, ottoman beds and bedroom package deals through its website and shops, with home delivery and…
Sells to local consumers and households in the Blackpool and Lytham area seeking mattresses, divan beds, ottoman beds, headboards and bedroom package deals for home use.
Financial Health
WeakWeak · -4% CAGR over 4y
Location
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Computed from 5 filingsProvides residential building and home improvement services including house extensions, loft conversions and full property renovations. Installs kitchens and bathrooms and carries out plumbing,…
Serves homeowners and residential property owners in Northampton and surrounding areas planning home improvement, renovation, extension or maintenance projects.
Financial Health
StrongStrong · Hiring · 12% CAGR over 5y
Location
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Financial sub-scores
Computed from 3 filingsProvides private dental care including routine examinations, hygiene visits, fillings, crowns and veneers. Offers cosmetic treatments such as teeth whitening and Invisalign, restorative dentistry,…
Serves private adult dental patients and families in Walton-on-Thames, including Denplan members, with NHS access for children of registered adult patients.
Financial Health
StableStable · Hiring · 5% CAGR over 2y
Location
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Financial sub-scores
Computed from 3 filingsOperates a barn wedding venue offering exclusive hire of restored barns and landscaped grounds for wedding ceremonies and receptions. Provides event coordination, catering options, planning support,…
Serves engaged couples seeking exclusive-use barn wedding venues in Northamptonshire, from large celebrations around 100 guests to intimate micro-weddings, plus their families and wedding parties.
Financial Health
WeakWeak · 2% CAGR over 2y
Location
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Computed from 5 filingsProvides chiropractic care and massage therapy for musculoskeletal conditions including back, neck and joint pain. Offers sports injury diagnosis and rehabilitation, pregnancy and paediatric…
Serves private consumers in Bristol, including adults with back, neck and joint problems, pregnant patients, babies, children, teenagers, and sports participants with injury-related needs.
Financial Health
StrongStrong · Hiring · 57% CAGR over 4y
Location
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Computed from 3 filingsProvides day nursery and pre-school childcare for children aged three months to four years. Offers full-time and term-time places, age-specific play and learning environments, outdoor activities, and…
Serves parents and carers seeking private nursery and pre-school places for children aged 3 months to 5 years around Bury St Edmunds, nearby villages and commuting routes.
Financial Health
StrongStrong · Growing, Hiring · 12% CAGR over 2y
Location
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Computed from 5 filingsProvides science education activities for children, including after‑school and weekend courses covering biology, chemistry and physics. Also sells subscription and one‑off science experiment boxes…
Serves parents and families, primarily in London, seeking science-focused activities and birthday party options for children, plus B2C home-learning subscribers buying children’s science boxes.
Financial Health
StrongStrong · Hiring · 37% CAGR over 4y
Location
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Computed from 5 filingsProvides ophthalmology and dermatology services including cataract surgery, skin consultations and minor skin procedures. Operates a private medical clinic offering patient assessments and hosting…
Serves self-referring private patients seeking ophthalmology, cataract, dermatology and minor skin procedure care, alongside patients using hosted NHS and hearing care providers in Salisbury.
Financial Health
StrongStrong · Hiring · 37% CAGR over 4y
Location
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Computed from 4 filingsProvides event catering services for weddings, corporate events and private parties, preparing canapés, lunches, dinners, buffets and grazing tables. Also offers event planning, menu design, and…
Serves wedding couples, private party hosts and corporate event organisers in Kent and the South East seeking catering and event support for venues, marquees and outdoor locations.
Financial Health
StableStable · -9% CAGR over 3y
Location
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Computed from 5 filingsProvides design, supply and installation of fitted kitchens, bathrooms, bedrooms and home offices. Operates a showroom offering cabinetry, appliances and shower enclosures, with interior planning, 3D…
Serves homeowners and residential clients, mainly in Worcestershire and the West Midlands, seeking planned and fitted kitchen, bathroom, bedroom and home office interiors.
Financial Health
StableStable · -6% CAGR over 5y
Location
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Computed from 2 filingsRetailer of household furniture, beds and mattresses, carpets and flooring. Designs, supplies and installs made-to-order kitchens, bathrooms and fitted bedrooms, and provides accessibility products…
Serves homeowners and household consumers in Kent and Thanet, including people with limited mobility, seeking home interior purchases through local showrooms and in-home design consultations.
Financial Health
StableStable · 0% CAGR over 1y
Location
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Computed from 4 filingsOperates a hospitality venue offering a bistro restaurant serving breakfast, lunch and dinner, luxury log cabin accommodation with hot tubs, and facilities for weddings, private events and corporate…
Serves consumers seeking North Yorkshire short breaks, dining, weddings, beauty treatments and private celebrations, plus businesses and event organisers hiring venues for corporate gatherings,…
Financial Health
StableStable · Hiring · 8% CAGR over 3y
Location
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Computed from 4 filingsProvides driveway and hard landscaping services including block paving, resin bound and asphalt driveways, patios and paths. Installs fencing, gates, turf, planting, brick walls and decorative…
Serves homeowners and property owners in Essex and surrounding London areas, particularly those commissioning residential driveway, garden, patio, fencing, walling, and outdoor improvement projects.
Financial Health
StableStable · -77% CAGR over 3y
Location
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Computed from 4 filingsProvides installation, servicing and repair of gas and LPG boilers and heating systems. Installs air source heat pumps and air conditioning units, and offers boiler cover plans and ongoing heating…
Serves homeowners, landlords and light commercial premises around Harrogate and Knaresborough needing heating, boiler, heat pump or air conditioning support.
Financial Health
HealthyHealthy · 0% CAGR over 3y
Location
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Computed from 5 filingsProvides dental care and cosmetic dentistry services including examinations, fillings, periodontal therapy, root canal treatment, crowns, bridges, dentures, veneers, teeth whitening and orthodontics.…
Sells to individual dental patients and consumers seeking routine check-ups, hygiene care, restorative dentistry, orthodontics and cosmetic treatments, including smile makeovers, tooth whitening,…
Financial Health
StableStable · -65% CAGR over 4y
Location
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Computed from 4 filingsInstalls fibreglass (GRP) flat roofing systems for residential properties, including roofs for extensions, garages, dormers, bay windows and sheds. Also provides roof replacements, valley gutters,…
Sells to homeowners and other domestic property owners needing flat roofing, garage, extension, shed, bay window and guttering work, mainly across Lincolnshire, Nottinghamshire, North Lincolnshire…
Financial Health
HealthyHealthy · -6% CAGR over 3y
Location
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Computed from 5 filingsInstalls residential renewable energy systems including solar PV panels, solar battery storage and air‑source heat pumps. Also supplies swimming pool heat pumps and heating oil alternatives,…
Serves UK homeowners seeking renewable energy and energy-efficiency upgrades for domestic properties, including households with solar, heating, battery storage, swimming pool heating, or off-grid…
Financial Health
HealthyHealthy · -9% CAGR over 4y
Location
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Computed from 4 filingsProvides design, supply and installation of security and safety systems including CCTV surveillance, intruder alarms, access control systems, automated gates, fire alarms, smoke detectors, security…
Serves homeowners, businesses and public-sector organisations needing property security, fire detection and access control systems, including customers installing new systems or upgrading existing…
Financial Health
HealthyHealthy · Growing · 0% CAGR over 3y
Location
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Computed from 3 filingsOnline retailer of palm trees and exotic plants, including olive trees, yuccas, cycads, tree ferns, cacti and large houseplants. Imports plants from specialist growers and sells them through an…
Serves UK mainland consumers and homeowners shopping online for hardy palms, olive trees, exotic garden plants and large houseplants, with European and international enquiries also welcomed.
Financial Health
WeakWeak · -6% CAGR over 2y
Location
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Computed from 4 filingsProvides general and cosmetic dental services including dental implants, orthodontics, teeth whitening, hygiene treatments, gum disease care and facial aesthetics, as well as emergency and children’s…
Serves local consumers and families in West Bridgford and Nottingham, including children, nervous dental patients, and adults seeking routine, cosmetic, orthodontic or implant-related private dental…
Financial Health
HealthyHealthy
Location
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Computed from 5 filingsRetailer specialising in prom and formal occasion dresses, offering gowns from various designers through in‑store appointments and online previews. Also supplies bridesmaid, communion and children’s…
Serves consumers, mainly school leavers and families shopping for prom, formal, bridesmaid, communion and children’s occasion dresses, with an emphasis on customers in the North East.
Financial Health
StrongStrong
Location
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Computed from 5 filingsProvides mortgage brokerage and advice services, helping clients arrange residential, buy‑to‑let and commercial mortgages. Advises first‑time buyers, home movers, self‑employed and adverse‑credit…
Serves UK mortgage customers, including first-time buyers, home movers, professionals, self-employed borrowers, landlords, limited company buy-to-let investors, overseas buyers, and clients with…
Financial Health
StrongStrong · Growing, Hiring · 7% CAGR over 4y
Location
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Computed from 5 filingsProvides motor vehicle servicing, MOT testing and mechanical repairs for cars of all makes. Services include clutch and cambelt replacement, diagnostics, routine maintenance, and vehicle recovery.
Serves local vehicle owners and drivers in Dorset needing MOTs, servicing, recovery and mechanical repairs for cars and other motor vehicles across all makes.
Financial Health
StrongStrong · Hiring · 19% CAGR over 4y
Location
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Computed from 5 filingsProvides mortgage advice and brokerage services, helping clients identify suitable mortgage products and related protection insurance. Offers consultations and administrative support through mortgage…
Serves UK-based consumers seeking mortgage and protection advice, including home movers, buyers and remortgagers, with appointments around Hemel Hempstead and Berkhamsted.
Financial Health
StrongStrong · Hiring · 14% CAGR over 4y
Location
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Computed from 5 filingsProvides outdoor activity sessions including laser tag, archery and axe throwing. Organises group events such as birthday parties, stag and hen parties, school trips and team‑building activities, and…
Serves consumers and groups in Dorset, including families, birthday parties, stag and hen parties, school trips, and organisations seeking team-building activities or mobile event hire.
Financial Health
StrongStrong · Growing, Hiring · 50% CAGR over 4y
Location
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Computed from 5 filingsSupplies and installs wood‑burning and multifuel stoves, gas fires, and electric fireplaces. Provides chimney repairs, stove maintenance, and installation preparation works, with options for…
Serves homeowners and residential property owners in the Hastings and Bexhill area, including domestic customers seeking supply-only or installed fires, stoves and related home-heating upgrades.
Financial Health
StrongStrong · Hiring · 14% CAGR over 4y
Location
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Computed from 4 filingsProvides early years childcare and preschool education for babies, toddlers and children up to school age. Offers full‑day nursery care, outdoor learning activities, special educational needs…
Serves parents and carers seeking private or government-funded childcare for babies, toddlers and preschool children, including out-of-school and special needs support, around Takeley and Bishops…
Financial Health
StrongStrong · Hiring · 14% CAGR over 3y
Location
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Computed from 5 filingsOperates a martial arts and combat sports gym offering training in MMA, Brazilian Jiu-Jitsu, Muay Thai, kickboxing, boxing and wrestling. Provides group classes, youth programmes, personal coaching,…
Serves local consumers and families in West London, including adults, teens and children seeking martial arts, combat sports training, fitness classes, memberships and private coaching.
Financial Health
StrongStrong · Growing, Hiring · 20% CAGR over 5y
Location
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Computed from 5 filingsProvides domestic and commercial cleaning services including regular home cleaning, deep or spring cleaning, office cleaning, steam cleaning, and carpet cleaning, using hot water extraction and…
Serves homeowners, tenants, landlords and local businesses in the Edinburgh area, including offices and commercial premises seeking regular or one-off cleaning support.
Financial Health
StrongStrong · Hiring · 26% CAGR over 4y
Location
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Computed from 5 filingsProvides out-of-school childcare programmes including after-school clubs and school holiday camps for children. Organises supervised activities, games and themed sessions, and also hosts children’s…
Serves parents and guardians seeking out-of-school childcare for children, including families using HAF-funded places, across Lichfield, Sutton Coldfield, Stafford, Cannock, Burton and Stone.
Financial Health
StrongStrong · Growing · 0% CAGR over 4y
Location
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Computed from 2 filingsOperates a vehicle repair garage providing Class 4 DVSA MOT testing, routine servicing, mechanical repairs, and diagnostic checks for cars and light vehicles. Also offers vehicle collection and…
Serves private motorists and local vehicle owners in Trowbridge and Wiltshire, covering all makes and models of Class 4 cars and light vehicles.
Financial Health
HealthyHealthy · 0% CAGR over 1y
Location
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Computed from 5 filingsProvides childcare and early years education for children aged 3 months to 5 years. Operates a private day nursery with baby, toddler and pre‑school rooms, delivering play‑based learning,…
Serves local families seeking private day nursery and early years childcare for babies, toddlers and pre-school children aged 3 months to 5 years, including eligible families using funded places.
Financial Health
HealthyHealthy · Hiring · 13% CAGR over 4y
Location
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Computed from 5 filingsProvides residential building and renovation services including loft and garage conversions, home extensions, structural alterations, kitchen and bathroom installation, window and door fitting, and…
Serves homeowners in Leeds and surrounding areas seeking home extensions, loft or garage conversions and renovations, with some services for commercial premises, offices, shops and schools.
Financial Health
StableStable · -68% CAGR over 4y
Location
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Provides will writing and estate planning services, including preparation of wills, probate administration, powers of attorney, property protection trusts, inheritance tax planning, and funeral…
Serves individuals, couples, families and business owners seeking will writing and estate planning support, with emphasis on clients in Thanet and nearby Kent towns including Broadstairs, Ramsgate,…
Financial Health
N/AN/A
Location
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Financial sub-scores
Computed from 4 filingsProvides domiciliary home care services for individuals living in their own homes, including personal care, medication assistance, help with domestic tasks, and support with shopping, appointments…
Serves adults needing support to live independently at home, along with their families or carers arranging domiciliary care, personal care, medication help and domestic support.
Financial Health
WeakWeak · -11% CAGR over 3y
Location
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Computed from 3 filingsOperates residential care homes providing accommodation, personal care and nursing support for elderly residents. Services include long‑term residential care, specialist nursing care, and palliative…
Serves elderly people and their families seeking residential, nursing or palliative care in Lancashire, particularly Preston and Burnley, including those who can no longer live independently at home.
Financial Health
DistressedDistressed · 3% CAGR over 2y
Location
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Computed from 5 filingsProvides event entertainment and artist management services, booking DJs, bands, acoustic acts, saxophonists and percussionists for weddings, private parties, corporate events and venue residencies,…
Serves couples, private party hosts, corporate event organisers and lifestyle or venue clients booking event entertainment in the UK and internationally.
Financial Health
StableStable · Hiring · 26% CAGR over 4y
Location
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How VocalReferences usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. B2C companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of B2C companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
VocalReferences is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
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Frequently asked questions
How many UK B2C companies use VocalReferences?
What share of UK B2C companies run VocalReferences?
How is VocalReferences usage detected?
What size B2C companies use VocalReferences in the UK?
What do VocalReferences-running B2C companies also run?
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