B2C Companies Using Yotpo in the UK: 126 Active Firms (2026)
B2C companies running review technology sell consumer goods and services online, using customer proof across UK ecommerce journeys.
For B2C ecommerce and booking operators, external review technology sits between post-purchase service, onsite merchandising and retention marketing. Adoption usually signals a direct-channel business with enough order flow to make ratings, review requests, loyalty prompts and customer-content permissions worth operationalising. The buying centre is often ecommerce or CRM rather than central IT, with legal and customer-service input where moderation, incentives or complaint handling matter. Typical users are lean digital teams at mid-market merchants, plus larger multichannel retailers that need customer proof across product pages, checkout journeys and remarketing activity.
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Across the UK, 126 trading B2C companies are running this review platform, with reported headcount totalling 3,485. Within the wider reviews category, the system ranks ninth, at 1.7% share of detected usage across a category denominator of 7,215. Adoption is skewed toward London, which accounts for 31.7% of this cohort, followed by the South East at 15.1%, the North West at 8.7%, the South West at 7.9% and Wales at 5.6%. That pattern points to a consumer ecommerce base with a clear southern concentration, but not an exclusively London market.
Review tooling creates a small but visible governance problem for UK consumer sellers. Public ratings, moderated text, incentives for feedback and selective display can affect how a product or service is presented to shoppers, so ownership rarely sits with marketing alone. Procurement tends to involve ecommerce, retention, customer service and legal teams, especially where review requests depend on purchase history or where user-generated content is reused in merchandising. The vendor landscape also sits alongside commerce, analytics and email systems, making tag control, consent handling and data retention practical issues rather than back-office details.
Adoption appears likely to become more selective rather than universal. Companies that use reviews only as a trust badge may move toward bundled features inside their commerce or marketing stack, particularly where teams are trying to reduce tag sprawl. Dedicated review platforms tend to be more defensible where customer content feeds merchandising, retention and loyalty workflows, or where moderation and rights management are operationally material. The cohort’s mid-market bias suggests replacement decisions will often be triggered by wider ecommerce replatforming, CRM consolidation or a change in retention strategy, rather than by review software procurement in isolation.
What’s in the file
One row per company, 50+ columns — everything below plus each company’s verified directors, from Companies House filings.
Company data
Verified directors — included
Adoption by company size
Adoption of Yotpo rises with company size across the trading UK B2C companies in this cohort. 0.1% of the 54,825 companies with under 10 employees run Yotpo (74 detected). 0.2% of the 26,843 companies with 10–50 employees run Yotpo (54 detected). 0.2% of the 3,060 companies with over 50 employees run Yotpo (6 detected). That is a 0.1% gap between the over 50 employees and under 10 employees bands.
126
Active firms
2026
1.7%
Of detected Reviews share
UK B2C
8
Median headcount
Filed accounts
256
Verified directors
Across this cohort
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Key facts
About 14% of the trading cohort reports turnover above £5M (18 of 126 firms) — the rest sits below that revenue band.
11% of the cohort was incorporated since 2022 (14 firms), so a sizeable share is in its first few filing cycles.
Within B2C firms with a detectable review system, this review technology accounts for 1.7% (126) of the 7,215-firm denominator, behind larger review-system cohorts.
Usage is concentrated in ecommerce: 82.5% (104) of the cohort is tagged E-commerce, with overlapping exposure to Fashion & Retail at 39.7% (50) and FMCG at 23.0% (29).
Website stacks lean towards online retail infrastructure, with 77.0% (97) also running an online-storefront platform and 54.8% (69) also running email-marketing automation.
London accounts for 31.7% (40) of registered addresses in the cohort, followed by the South East at 15.1% (19).
Analytics and monitoring tools sit alongside reviews for many users: 58.7% (74) also run tag management, 27.8% (35) web analytics and 25.4% (32) session-analysis tooling.
Reviews & ratings market share among UK B2C
Share of the 7,215 UK B2C with a detectable system. As of June 2026.
What else do Yotpo-running B2C run?
Share of the 126 Yotpo-running UK companies where each technology was also detected. As of June 2026.
Where Yotpo B2C are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
8
Median headcount
£860.8K
Median UK turnover
14.3%
Above £5M turnover
14
Incorporated since 2022
Verified directors — included in the file
Director names and roles for these 242 companies, alongside financials and websites, in one Excel + CSV file.
Top UK B2C using Yotpo
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Develops and sells skincare, body care, cosmetics, haircare and fragrance products inspired by natural ingredients. Offers items such as body butters, shower gels, moisturisers, shampoos, and…
Sells direct to consumers shopping for skincare, body care, haircare, fragrance, makeup and gifts, including vegan and cruelty-free beauty buyers online and in stores.
Location
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Financial sub-scores
Computed from 5 filingsOperates an online retail platform selling furniture and homeware, including sofas, beds, mattresses, bedroom and dining furniture, lighting, rugs, and bedding products such as duvets, pillows, and…
Sells direct to consumers furnishing their homes, including homeowners, renters, families and students shopping online for bedroom, living room, dining, bathroom and home accessory needs.
Financial Health
StableStable · -29% CAGR over 4y
Location
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Computed from 3 filingsOperates department stores and an e‑commerce platform selling fashion, beauty, accessories, and home products from multiple brands. Retail range includes clothing, footwear, cosmetics, fragrances,…
Sells to UK consumers seeking designer and premium department-store retail across womenswear, menswear, beauty, childrenswear, homeware and gifts, through online shopping and store customers.
Financial Health
WeakWeak · Hiring · 5% CAGR over 2y
Location
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Operates department stores and an e‑commerce site selling fashion, beauty and lifestyle products, including clothing, footwear, accessories, cosmetics, fragrance, homeware and gifts, alongside…
Serves UK consumers shopping for department-store fashion, beauty, homeware, furniture, kids’ products, gifts and dining, with an emphasis on designer and premium brands for women, men and families.
Location
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Operates department stores and an e‑commerce platform retailing fashion, beauty products, homeware and accessories. Sells clothing, footwear, bags, cosmetics, fragrances and gifts from multiple…
Sells to consumers shopping department-store fashion, beauty, home and gifting products, including women, men, kids and households. Targets brand-conscious retail customers seeking designer and…
Location
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Financial sub-scores
Computed from 3 filingsDesigns and sells outdoor and mountaineering equipment and clothing, including waterproof jackets, trousers, base layers, backpacks, and accessories for activities such as hiking, climbing, trail…
Sells directly to consumers seeking premium outdoor apparel and equipment for mountaineering, hiking, trail running, climbing, skiing and winter expeditions, with ranges for men, women and unisex…
Financial Health
WeakWeak · 17% CAGR over 1y
Location
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Computed from 4 filingsDevelops and sells nutritionist-designed vitamins and dietary supplements, including formulas for hair, skin, digestion, sleep and hormone support, alongside collagen powders, protein products,…
Sells directly to consumers seeking vitamins, supplements and wellness products, particularly adults interested in hair, skin, gut health, sleep, energy, hormones, sexual health and general…
Financial Health
StableStable · 0% CAGR over 3y
Location
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Computed from 4 filingsOperates an online and retail business selling luggage and travel goods under the Antler and Nere brands, including suitcases, cabin bags, luggage sets, travel backpacks and accessories such as…
Sells direct to consumers globally, targeting travellers shopping online for luggage, travel bags, laptop bags and travel accessories, including leisure and business travel buyers.
Financial Health
StableStable · -63% CAGR over 4y
Location
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Retailer of outdoor clothing, footwear and equipment through physical stores and an e‑commerce site. Sells products for hiking, camping, climbing, cycling and skiing, including jackets, boots,…
Serves B2C outdoor enthusiasts and families, including men, women, kids and students, shopping for hiking, camping, climbing, cycling, skiing, running and watersports activities, with an emphasis on…
Location
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Financial sub-scores
Computed from 3 filingsOperates an online retail store selling cosmetics, skincare, haircare, make‑up, fragrances and beauty tools from multiple brands, alongside its own skincare line, with product discovery tools,…
Targets individual beauty consumers seeking clean skincare, make-up, hair, body, fragrance and wellness products online, including shoppers looking for personalised routines, treatments, gifts and…
Financial Health
StableStable · Hiring · 25% CAGR over 2y
Location
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Financial sub-scores
Computed from 2 filingsDesigns and sells kitchen appliances and drink‑preparation products, including coffee makers, coffee grinders, kettles, soda makers, water filter jugs, coffee presses, CO2 cylinders, bottles,…
Serves design-conscious consumers and households shopping online for premium kitchen and beverage products, including coffee, sparkling-water and filtered-water categories, across multiple…
Financial Health
StableStable · -33% CAGR over 1y
Location
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Computed from 3 filingsDesigns and sells baby and toddler products including toys, play gyms, activity centers, bouncers, swings, strollers, high chairs and nursery items. Markets products under brands such as Baby…
Sells to parents, caregivers and families with babies and young children, offering consumer baby gear, nursery, mealtime, bath and early-years toy categories through its branded product lines.
Financial Health
HealthyHealthy · Hiring · 26% CAGR over 2y
Location
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Computed from 5 filingsImports and sells household products designed to improve everyday tasks, including waste bins, sensor soap dispensers, sensor mirrors, dish racks, cleaning tools, kitchen organisers, and custom bin…
Sells primarily to UK consumers and households, with a secondary business channel for organisations purchasing home, kitchen, bathroom, cleaning and personal-care supplies.
Financial Health
StableStable · 1% CAGR over 4y
Location
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Develops and sells skincare, body care, makeup and hair care products, including cleansers, moisturisers, serums, deodorants and cosmetics. Offers vegan, plant‑based formulations through an online…
Serves B2C beauty consumers shopping for skincare, body care, makeup and hair care, including men, mothers and babies, and people with specific skin concerns such as sensitive, eczema-prone, ageing…
Location
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Financial sub-scores
Computed from 5 filingsDesigns and sells outdoor clothing and camping equipment, including waterproof jackets, tents, sleeping bags, rucksacks, camping furniture, and cooking gear. Also offers navigation tools, lighting,…
Sells to B2C outdoor enthusiasts, including hikers, campers, backpackers, families and adventure travellers, with ranges for men, women and children; also addresses military and tactical buyers…
Financial Health
StableStable · Hiring · 9% CAGR over 4y
Location
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Computed from 5 filingsDesigns and sells cookware, bakeware, small kitchen appliances, dinnerware, and kitchen tools through an online retail platform. Product range includes frying pans, pots, toaster ovens, blenders,…
Sells to consumers, including home cooks, households and gift buyers seeking kitchen and tableware for everyday meals, entertaining and weddings through direct-to-consumer retail.
Financial Health
StableStable · 0% CAGR over 4y
Location
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Computed from 5 filingsDesigns and sells portable breast pumps and breastfeeding accessories, including flanges, replacement pump parts, milk storage products, sterilising items and pump bags. Also provides lactation…
Sells direct to breastfeeding mothers and pumping parents, including new parents seeking lactation support and customers using insurance, HSA or FSA benefits.
Financial Health
HealthyHealthy · -1% CAGR over 4y
Location
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Computed from 5 filingsDesigns and sells home and garden furniture through an online retail store, including sofas, beds, dining tables and chairs, wardrobes, garden dining sets, rattan furniture, lighting, rugs, and home…
Sells to B2C consumers and homeowners furnishing modern homes, gardens and home offices, including online shoppers buying dining, living room, bedroom, hallway, bathroom and outdoor ranges.
Financial Health
StrongStrong · Growing, Hiring · 4% CAGR over 4y
Location
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Computed from 5 filingsDevelops and sells at‑home hair colouring products, including permanent hair dye, root touch‑up powders and sprays, gloss toners, and hair repair treatments. Offers colour-matching tools,…
Sells primarily to consumers colouring hair at home, especially people covering greys, touching up roots, or maintaining salon-coloured hair between appointments.
Financial Health
WeakWeak
Location
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Computed from 5 filingsDevelops and sells baby care and household products including disposable and reusable nappies, baby wipes, skincare items, and plant‑based cleaning products. Offers bundles and subscription delivery…
Sells direct to eco-conscious families, expectant parents and parents of babies, with subscriptions aimed at regular household buyers of baby and family essentials.
Financial Health
StrongStrong · Growing, Hiring · 10% CAGR over 4y
Location
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Computed from 5 filingsDesigns and sells bamboo-based sleep products including mattresses, mattress toppers, pillows, duvets, bedding sets and bath textiles through an online store, along with children’s bedding and sleep…
Sells primarily to UK consumers and households shopping online for sleep and home textiles, including adults, parents buying kids’ and baby ranges, and gift buyers; also supports international…
Financial Health
StrongStrong · Growing, Hiring · 54% CAGR over 4y
Location
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Computed from 5 filingsDesigns and distributes hairbrushes and hair care tools, including detangling brushes, styling and blow‑dry brushes, scalp massagers and combs, along with detangling sprays and grooming brushes for…
Serves B2C shoppers with varied hair types and hair concerns, including adults, parents buying for children, and pet owners seeking cat and dog grooming products.
Financial Health
HealthyHealthy · Hiring · 7% CAGR over 4y
Location
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Computed from 3 filingsDevelops and sells skincare and beauty products including face creams, serums, body oils, sun care, hair treatments and fragrances, marketed under the NUXE brand and sold through its website and…
Sells direct to consumers seeking skincare, body care, hair care, sun care, fragrances and gifts, including anti-ageing, hydration and men’s grooming ranges, through an online retail site serving UK…
Financial Health
StrongStrong · Hiring · 20% CAGR over 2y
Location
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Computed from 3 filingsDesigns and retails women’s and men’s clothing and accessories, including dresses, knitwear, raincoats, bags and footwear. Sells products through branded retail stores, online e‑commerce platforms,…
Serves B2C fashion shoppers, primarily women and men seeking clothing, rainwear, accessories and gifts, through retail stores, ecommerce and third-party channels in the UK and internationally.
Financial Health
StableStable · Hiring · 5% CAGR over 2y
Location
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Computed from 4 filingsDesigns and sells cycling clothing and equipment, including jerseys, bib shorts, jackets, helmets, shoes and protective gear, along with accessories such as gloves, socks and overshoes, through an…
Sells directly to consumers buying cycling clothing, footwear, helmets and accessories, targeting men, women and children across riding segments including mountain, road, gravel, commuting and…
Financial Health
HealthyHealthy · 0% CAGR over 3y
Location
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Computed from 5 filingsDesigns and sells menswear and womenswear clothing and accessories, including T‑shirts, hoodies, jackets, knitwear, trousers, shorts, bags and footwear. Offers seasonal collections, essentials and…
Sells directly to consumers shopping for contemporary menswear, womenswear, footwear and accessories, including streetwear-focused customers and fans of African-heritage-inspired fashion.
Financial Health
HealthyHealthy
Location
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Computed from 4 filingsDevelops and sells sports nutrition and wellness products, including electrolyte hydration mixes, energy gels, creatine, vitamins, and recovery supplements. Also offers topical balms and branded…
Sells direct to consumers, especially runners, endurance athletes and fitness-focused adults seeking performance, hydration, recovery and wellness support, plus related training apparel.
Financial Health
HealthyHealthy · Hiring · 74% CAGR over 3y
Location
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Computed from 4 filingsManufactures and sells kitchen appliances including toasters, kettles, coffee machines, milk frothers and food preparation equipment. Also supplies roasted coffee, coffee pods, hot chocolate…
Serves consumers buying home kitchen appliances, coffee and hot chocolate, plus parents seeking baby-feeding products and commercial catering operators purchasing kitchen equipment and spares.
Financial Health
StableStable · Hiring · 5% CAGR over 3y
Location
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Computed from 2 filingsDesigns and sells reusable drinkware and food containers, including insulated water bottles, coffee cups, food pots, and related accessories, through an online retail platform, with options for…
Serves consumers buying reusable drinkware and food containers, including students, key workers, families and gift buyers, with wholesale and co-brand options for businesses and organisations.
Financial Health
WeakWeak · -2% CAGR over 1y
Location
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Designs and sells household products including kitchenware, cookware, waste bins, laundry accessories, storage organisers, bathroom accessories, and cleaning tools. Offers items such as dish…
Sells direct to consumers and households shopping online for homeware, particularly people furnishing or organising kitchens, bathrooms, laundry areas and storage spaces.
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Computed from 5 filingsDevelops and sells superfood-based nutritional products including powdered blends, hydration mixes, wellness shots and capsules. Products are sold online and formulated with plant-based ingredients…
Sells direct to health-conscious consumers seeking everyday nutrition support, including shoppers interested in gut health, female health, immunity, energy, focus, sleep, skin health and hydration.
Financial Health
StrongStrong · Growing, Hiring · 110% CAGR over 4y
Location
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Computed from 5 filingsDesigns and manufactures contemporary furniture in collaboration with external designers. Produces and sells products including sofas, tables, chairs, beds, desks, shelving, storage units, and…
Sells to consumers furnishing homes and outdoor spaces, plus trade professionals such as interior designers and specifiers. Serves UK online shoppers, with international ecommerce options indicated.
Financial Health
HealthyHealthy · Hiring · 10% CAGR over 4y
Location
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Computed from 3 filingsOnline retailer of golf clothing, footwear, bags and accessories for men and women. Sells polo shirts, jackets, trousers, golf shoes, gloves and equipment from brands including Nike, Adidas,…
Sells to consumer golfers, including men and women seeking branded golf apparel, footwear and accessories, with ranges organised by gender, size, brand and sale categories.
Financial Health
StableStable · -90% CAGR over 2y
Location
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Computed from 2 filingsDevelops and sells nail cosmetics and manicure products, including nail polishes, press‑on nails, gel manicure systems, base and top coats, nail treatments, and manicure tools through an online…
Targets B2C beauty shoppers and nail-care consumers, especially people seeking at-home manicures, press-on nails, nail polish and nail treatment products through direct online retail.
Financial Health
WeakWeak · -2% CAGR over 2y
Location
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Computed from 5 filingsDesigns and sells protective cases and accessories for consumer electronics, including smartphones, tablets, laptops and smartwatches, along with device sleeves, bags and watch straps, using…
Targets consumers with smartphones, tablets, laptops, watches and headphones, plus B2B buyers through enterprise, healthcare, business inquiry and dealer/affiliate programmes.
Financial Health
StableStable · 0% CAGR over 4y
Location
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Computed from 4 filingsDevelops and sells makeup, cosmetic and skincare products through an online store, including foundations, eyeliners, lip stains, cleansers, moisturisers, serums, masks, and beauty tools and…
Serves consumers buying beauty, makeup and skincare products online, including shoppers seeking lip, eye, brow and complexion items through its EU ecommerce store.
Financial Health
WeakWeak · 0% CAGR over 3y
Location
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Computed from 2 filingsOperates an online store selling children’s outdoor toys and play equipment, including trampolines, swing sets, climbing frames, playhouses, ride‑on vehicles, swimming pools, garden games, and…
Serves B2C consumers, mainly parents, carers and families buying outdoor toys and garden play equipment for children from babies to teenagers, with age-based shopping for home play spaces.
Financial Health
StableStable · Profitable · -31% CAGR over 1y
Location
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Computed from 4 filingsOperates an online platform offering small-group adventure travel trips worldwide, including hiking, climbing, cycling and kayaking. Arranges guided itineraries, accommodation and logistics, and…
Serves individual consumers and private groups seeking active adventure holidays, including hikers, cyclists, climbers, paddlers and wildlife/outdoor enthusiasts booking trips across global…
Financial Health
StrongStrong · Hiring · 28% CAGR over 3y
Location
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Computed from 5 filingsOperates an online retail store selling beauty and personal care products, including perfumes, makeup, skincare, haircare, bath and body items, and grooming accessories, alongside gift sets, beauty…
Serves individual online shoppers seeking beauty, fragrance, skincare, haircare, wellbeing and gift items, including men, women and buyers of unisex products.
Financial Health
StableStable · 0% CAGR over 4y
Location
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Computed from 5 filingsDevelops and sells sports nutrition products made from natural ingredients, including energy gels, chews, bars, protein and recovery powders, collagen supplements, and electrolyte drink mixes…
Sells direct to consumers seeking sports and wellness nutrition, especially runners, cyclists, endurance athletes, gym users and health-focused individuals buying for training, racing, recovery and…
Financial Health
HealthyHealthy · Hiring · 22% CAGR over 5y
Location
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Designs and sells backpacks, luggage and travel gear, including hiking and backpacking packs, daypacks, duffel bags, wheeled luggage, hydration systems and outdoor accessories for activities such as…
Sells primarily to consumers who hike, backpack, travel, commute, cycle, trail run, climb, ski or snowboard, including families buying kids’ and child-carrier gear.
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Computed from 3 filingsOperates retail stores and online sales for Portmeirion Group products, selling ceramic tableware, dinnerware, cookware, glassware, mugs, serveware and home gift items from brands including…
Serves individual consumers, homeware shoppers and gift buyers looking for dining, kitchen, home and gifting products through online retail and retail partner channels.
Financial Health
HealthyHealthy · Hiring · 13% CAGR over 2y
Location
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Computed from 5 filingsSells nail care and cosmetic products including nail polish, gel manicure kits, base and top coats, nail treatments, removers, and manicure tools. Offers colour collections, treatment kits, and…
Sells direct to consumers shopping for nail polish, nail care, manicure tools, gift sets and at-home gel manicure products, mainly beauty and personal care shoppers buying online.
Financial Health
HealthyHealthy · 0% CAGR over 4y
Location
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Computed from 2 filingsDesigns and sells women’s swimwear and resort apparel through an online store, including one‑piece swimsuits, bikinis, cover‑ups, pajamas, loungewear, and accessories, with collections such as…
Targets online retail consumers, primarily women seeking swim and beachwear, with segments for plus-size, maternity, long-torso fits, kids/family swim, and loungewear shoppers.
Financial Health
HealthyHealthy · 0% CAGR over 1y
Location
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Computed from 5 filingsDesigns and sells golf equipment and accessories including drivers, irons, wedges, putters, golf balls, bags, hats and apparel. Provides custom golf club fitting and build services and sells products…
Serves individual golfers in the UK, from beginners to tour-level players, with dedicated offers for military personnel, veterans and first responders.
Financial Health
WeakWeak · Hiring · 55% CAGR over 4y
Location
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Designs and sells athleisure clothing and casual sportswear through an online retail store, including hoodies, fleeces, leggings, T‑shirts, jackets, joggers and shorts, as well as accessories such as…
Sells direct to UK consumers, including women, men and kids, shopping for athleisure and casual activewear for fitness, everyday wear and leisure.
Financial Health
N/AN/A
Location
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Computed from 4 filingsOnline retailer of beauty and personal care products, selling skincare, haircare and body care items including face masks, hair masks, shampoos, conditioners, serums, scrubs, lip care products and…
Sells direct to consumers buying beauty, skincare, haircare, bodycare and gift products, including women, men, teenagers and gift shoppers, with online purchasing and international delivery options.
Financial Health
StrongStrong · Profitable, Growing, Hiring · 57% CAGR over 3y
Location
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Financial sub-scores
Computed from 4 filingsOperates an online retail store selling baby and nursery products from multiple brands, including car seats, pushchairs, cribs, nursery furniture, feeding equipment, baby clothing, toys, maternity…
Serves expectant parents, new parents, families with babies and young children, and gift buyers seeking premium baby, nursery, travel and childcare products through a consumer retail store.
Financial Health
StrongStrong · Hiring · 8% CAGR over 5y
Location
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Financial sub-scores
Computed from 5 filingsDevelops and sells argan oil–based hair care, styling, and body care products, including shampoos, conditioners, treatments, masks, fragrances, and tools, distributed through e‑commerce platforms and…
Sells to UK consumers buying premium hair, body and fragrance products online, and to salon professionals seeking retail and professional haircare ranges for client services.
Financial Health
StrongStrong
Location
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Financial sub-scores
Computed from 3 filingsOperates an e‑commerce store selling alcoholic beverages including wine, champagne, whisky, gin, beer and spirits. Offers mixed cases, gift sets and individual bottles for online purchase and home…
Serves adult consumers buying alcoholic drinks online, including wine, champagne, gin, whisky, beer and spirits shoppers, as well as gift buyers seeking drinks for home delivery.
Financial Health
StrongStrong
Location
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How Yotpo usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. B2C companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of B2C companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Yotpo is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
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Frequently asked questions
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What share of UK B2C companies run Yotpo?
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What do Yotpo-running B2C companies also run?
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