B2C Companies Using freetobook in the UK: 83 Active Firms (2026)
UK B2C companies running online booking software take direct reservations from consumers across hospitality, leisure and service settings.
For hospitality, leisure and local-service operators, a hosted reservation engine is usually less an IT purchase than a direct-sales control point. It manages live availability, pricing rules, deposits, confirmations and enquiry conversion where demand arrives through the operator’s own website. Adoption tends to signal a consumer-facing business with an active direct channel, a marketing-facing site and enough reservation volume to justify live availability rather than email-only handling. The buyer is often the proprietor, general manager or commercial lead, with web agencies influencing selection during site rebuilds.
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The UK adoption footprint is compact, with 83 actively trading companies running the booking system. Reported headcount across adopters totals 1,799, indicating a labour footprint weighted towards small operating teams rather than enterprise software estates. Within reservations and delivery software detected in this sector, the system ranks ninth, with 3.0% share from a comparison base of 2,726 detections. The regional skew is clear: Scotland accounts for 25.3% of adopters, followed by the South West at 16.9%, the North West at 12.0%, Wales at 10.8% and the South East at 7.2%.
Consumer reservation software sits close to several practical compliance questions, even where the operator is not in a regulated industry. Booking forms collect contact details, stay or visit preferences, payment-adjacent information and sometimes special requests, so GDPR and ICO guidance matter for privacy notices, retention periods and processor contracts. Cookie consent also becomes relevant when operators pair direct booking with analytics, remarketing or conversion tracking. Procurement tends to be informal: a website rebuild, channel-management review or change in payments setup is often the trigger, rather than a standalone software selection exercise.
Adoption appears likely to remain tied to direct-channel economics rather than broad IT renewal. Operators with seasonal demand and small admin teams may prefer lighter booking workflows if third-party channels already supply enough reservations. Others will tend to consolidate booking, guest messaging, deposits and availability management as consumer expectations move further towards self-service. Website agencies may remain influential because the reservation system is visible at the point of conversion, not hidden in the back office. The category also appears exposed to bundling, with neighbouring systems adding booking features that reduce the case for separate tools.
Adoption by company size
Adoption of freetobook varies by company size across the trading UK B2C companies in this cohort. 0.1% of the 54,825 companies with under 10 employees run freetobook (32 detected). 0.2% of the 26,843 companies with 10–50 employees run freetobook (50 detected). 0% of the 3,060 companies with over 50 employees run freetobook (0 detected). That is a 0.1% gap between the over 50 employees and under 10 employees bands.
83
Active firms
2026
3%
Of detected Reservations & delivery share
UK B2C
12
Median headcount
Filed accounts
167
Verified contacts
Across this cohort
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Key facts
20% of the cohort was incorporated since 2022 (17 firms), so a sizeable share is in its first few filing cycles.
Among UK B2C companies with a detectable Reservations & delivery system, this booking system ranks ninth by detected share: 3.0% (83) of 2,726 companies.
Scotland accounts for 25.3% (21) of the cohort, ahead of the South West at 16.9% (14), the North West at 12.0% (10) and Wales at 10.8% (9).
Travel & Hospitality accounts for 95.2% (79) of the cohort, with smaller overlaps in Real Estate & Property, Agriculture & Forestry and Sport & Leisure at 6.0% (5) each.
A common content-management system appears on 57.8% (48) of sites, while analytics, search-optimisation and form or security tools sit between 19.3% (16) and 33.7% (28).
Financial-health classifications put 21.7% (18) in stable, 14.5% (12) in weak and 7.2% (6) in distressed categories.
Reservations & delivery market share among UK B2C
Share of the 2,726 UK B2C with a detectable system. As of June 2026.
What else do freetobook-running B2C run?
Share of the 83 freetobook-running UK companies where each technology was also detected. As of June 2026.
Where freetobook B2C are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
12
Median headcount
£490.6K
Median UK turnover
0%
Above £5M turnover
17
Incorporated since 2022
167 verified decision-maker contacts
across these 83 companies, with emails available in Firmbase. Filter by role, seniority and stack.
Top UK B2C using freetobook
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 4 filingsOperates a boutique hotel providing short‑stay guest accommodation in rooms and serviced apartments. Offers on‑site dining with breakfast, dinner and terrace restaurant service, and accepts online…
Serves leisure travellers, tourists exploring Inverness and the Highlands, and diners seeking hotel accommodation, apartments, breakfast, dinner or terrace drinks near Inverness city centre and…
Financial Health
StrongStrong · Growing, Hiring · 5% CAGR over 3y
Location
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Financial sub-scores
Computed from 5 filingsOperates a boutique hotel providing short‑stay accommodation in en‑suite guest rooms with breakfast included. Also runs an on‑site restaurant serving evening meals, cocktails and wine to residents…
Serves leisure and business travellers seeking boutique accommodation near Whitehaven and the Lake District, plus local residents, visitors and non-residents booking restaurant tables, Christmas…
Financial Health
HealthyHealthy · -7% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsOperates a guest accommodation hotel offering en-suite bedrooms, breakfast, and short- or long-stay lodging. Provides online booking, room availability search, and information on local attractions…
Serves leisure visitors, business travellers and long-term guests seeking guest accommodation in Northamptonshire.
Financial Health
StrongStrong
Location
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Financial sub-scores
Computed from 3 filingsOperates and manages self‑catering holiday lodges available for short‑term stays, offering Scandinavian‑style accommodation units sleeping four to eight guests. Provides online booking, visitor…
Serves consumers seeking Lake District breaks, especially families, walkers, nature lovers and small groups visiting Keswick, with lodge options for 4–8 guests and prospective holiday lodge owners.
Financial Health
WeakWeak
Location
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Financial sub-scores
Computed from 4 filingsOperates a guest house providing bed-and-breakfast accommodation with around a dozen guest rooms, breakfast service, and shared lounge facilities. Accepts reservations for short stays and holiday…
Serves B2C leisure travellers visiting Aviemore and the Cairngorms, including couples, families, outdoor enthusiasts, road trippers and small groups seeking guest house accommodation with breakfast.
Financial Health
HealthyHealthy · Hiring · 6% CAGR over 3y
Location
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Financial sub-scores
Computed from 5 filingsOperates a restaurant with guest accommodation, serving meals and providing rooms for short stays. Offers table and room bookings and gift vouchers through its website.
Sells to consumers seeking restaurant dining and accommodation in Orkney, including visitors exploring the islands and local diners booking tables or rooms near Kirkwall.
Financial Health
StableStable · -1% CAGR over 4y
Location
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Financial sub-scores
Computed from 2 filingsOperates a holiday park providing self‑catering accommodation including eco cabins, caravans, a cottage and a shared bunkhouse. Offers short stays and group bookings, with options for private…
Serves leisure travellers visiting Glencoe and the Scottish Highlands, including couples, families, pet owners, budget backpackers and groups such as outdoor activity parties and birthday gatherings.
Financial Health
StableStable · Hiring · 25% CAGR over 1y
Location
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Financial sub-scores
Computed from 2 filingsOperates a group of hotels and serviced apartments and provides online booking for short‑stay accommodation, including boutique hotel rooms, bed and breakfast stays, and self‑catering apartments,…
Serves leisure and business travellers seeking accommodation in Glasgow, including tourists visiting city attractions, event attendees near SEC/OVO Hydro, and corporate guests needing West End or…
Financial Health
DistressedDistressed · Hiring · 13% CAGR over 1y
Location
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Financial sub-scores
Computed from 3 filingsOperates a country inn with bar and restaurant serving pub food and drinks, alongside guest accommodation including hotel rooms and woodland glamping pods. Also hosts events and provides dining,…
Serves leisure consumers visiting the North York Moors, including pub diners, couples, families, walkers, cyclists, dog owners, glamping and camping enthusiasts, and guests planning short breaks or…
Financial Health
WeakWeak
Location
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Financial sub-scores
Computed from 4 filingsOperates a touring caravan and camping park offering motorhome and caravan pitches with electric hook‑ups, tent camping and glamping pods. Provides on‑site amenities including shower and laundry…
Serves leisure travellers on the NC500, including motorhome and caravan owners, campers, glamping guests, families and dog owners, plus visitors and local residents using the café, bar and bistro.
Financial Health
StableStable · Hiring · 10% CAGR over 3y
Location
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Financial sub-scores
Computed from 3 filingsOperates a country inn with a restaurant and guest accommodation. Serves breakfast, brunch, lunch and dinner including Sunday roasts, vegan and children’s menus, and offers afternoon tea, takeaway…
Serves individual consumers and groups seeking country-inn dining, takeaway, accommodation, afternoon tea and funeral teas, including families with children, guests with dietary needs, and dog owners.
Financial Health
WeakWeak · 0% CAGR over 2y
Location
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Computed from 5 filingsOperates an inn offering guest accommodation, restaurant dining and bar services. Provides short-stay rooms, food and drink service, and facilities for group gatherings and events, with online room…
Sells to consumers visiting Highland Perthshire, including overnight guests, diners, bar customers and group gatherings. Also targets dog owners and leisure visitors seeking rooms, food, drinks and…
Financial Health
DistressedDistressed · 0% CAGR over 5y
Location
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Financial sub-scores
Computed from 5 filingsOperates serviced hotel accommodation offering contemporary suites with kitchen facilities, Wi‑Fi and parking. Provides short‑stay lodging for leisure and business travellers, with online booking and…
Serves B2C leisure travellers, including solo visitors, families, couples and wedding guests, as well as business travellers seeking accommodation in Central Scotland with convenient access to…
Financial Health
HealthyHealthy · Hiring · 41% CAGR over 4y
Location
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Financial sub-scores
Computed from 4 filingsOperates a country inn offering guest accommodation, a restaurant and bar, and short‑stay lodging. Provides hotel rooms, dining, and drinks for visitors and travellers, with online and phone booking.
Serves B2C leisure travellers, couples and visitors to Rye seeking overnight accommodation, food and drink, and a country inn experience, as well as local or visiting restaurant and pub customers.
Financial Health
WeakWeak · -4% CAGR over 3y
Location
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Financial sub-scores
Computed from 5 filingsOperates a guest house providing bed and breakfast accommodation, guest rooms and short‑stay lodging for leisure and business travellers. Also offers online booking, special offers, and visitor…
Serves leisure and business travellers visiting Windermere and the Lake District, including UK and international guests seeking short breaks, outdoor activity trips, relaxation stays, and local area…
Financial Health
HealthyHealthy · Hiring · 26% CAGR over 4y
Location
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Computed from 5 filingsOperates a hotel providing short-term guest accommodation with a range of bedrooms from budget to executive. Offers breakfast, Wi‑Fi, parking and guest facilities including a lounge and garden patio,…
Serves leisure and business travellers visiting Northamptonshire, including guests attending Silverstone or Santa Pod events, visitors to local attractions, Northampton University and Moulton…
Financial Health
HealthyHealthy · 2% CAGR over 4y
Location
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Computed from 5 filingsOperates a holiday park offering self‑catering lodge accommodation for short stays and vacations. Provides on-site lodges for couples and families, with booking information, pricing, park maps, and…
Serves B2C holidaymakers, mainly couples and families, seeking quiet beach stays and coastal breaks in Branscombe, East Devon, near the Jurassic Coast.
Financial Health
HealthyHealthy · Hiring · 54% CAGR over 4y
Location
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Computed from 5 filingsOperates a hotel providing guest accommodation, on-site dining, and hospitality services. Offers short breaks, event hosting, seasonal packages, gift vouchers, and guest amenities including EV…
Serves leisure travellers, couples and families seeking seafront hotel stays, dining, short breaks and seasonal events in Falmouth and the wider Cornwall visitor market.
Financial Health
HealthyHealthy · -1% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsOperates a caravan and chalet holiday park offering rental accommodation including caravans, chalets and log cabins, touring pitches, and holiday home sales. Provides onsite facilities such as a bar,…
Sells to holidaymakers seeking coastal breaks on the Lincolnshire coast, including couples, families and repeat visitors, as well as consumers interested in buying and owning holiday homes within a…
Financial Health
HealthyHealthy · Hiring · 8% CAGR over 4y
Location
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Computed from 5 filingsOperates and manages holiday accommodation including self‑catering cottages, log cabins, glamping huts and hostels. Provides short‑stay lodging for individuals and groups, with properties…
Targets leisure travellers visiting Loch Ness and the Scottish Highlands, including couples, families, groups of up to 10, glamping guests and budget hostel travellers seeking stays near…
Financial Health
StableStable · -62% CAGR over 4y
Location
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Computed from 2 filingsOperates a hotel offering en-suite guest rooms alongside self-catering cabins and a campsite. Provides food and drink through an on-site restaurant and bar, serves breakfast, and hosts private…
Serves leisure travellers, walkers on the West Highland Way, outdoor enthusiasts visiting the Scottish Highlands, campers, cabin guests, diners, and people booking private functions or family parties.
Financial Health
HealthyHealthy · Hiring · 27% CAGR over 1y
Location
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Computed from 3 filingsOperates a family-run hotel offering short-stay accommodation in en-suite guest rooms with breakfast service. Provides amenities including Wi‑Fi, toiletries and limited parking, and offers online…
Serves leisure travellers and visitors to Scarborough seeking guesthouse accommodation near North Bay, Peasholm Park, the Open Air Theatre and town centre, including couples, families and event…
Financial Health
StableStable · Hiring · 32% CAGR over 2y
Location
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Computed from 5 filingsOperates a hospitality venue combining a pub, restaurant and hotel. Serves lunch and pub-style meals, drinks, and private dining, and provides accommodation including guest bedrooms and self‑catering…
Serves consumers including local diners, pub visitors, overnight guests and self-catering travellers around Darlington, Yarm and Teesside, with options for dog owners and private dining groups.
Financial Health
HealthyHealthy · -4% CAGR over 4y
Location
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Computed from 3 filingsOperates a pub and restaurant offering home‑cooked meals and locally sourced food, along with guest accommodation. Provides table reservations, room bookings, and catering for functions, including…
Serves consumers including local diners, pub customers, overnight guests, tourists exploring South Wales, walkers and cyclists near Brecon Beacons, business travellers, and groups booking meals,…
Financial Health
StableStable · Hiring · 41% CAGR over 2y
Location
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Computed from 3 filingsOperates a public house with bar and restaurant serving meals such as pizzas and Sunday lunches. Also provides on-site guest accommodation and room availability bookings for short stays.
Serves consumers, including local residents and visitors to Withernsea, seeking a pub, restaurant dining, Sunday lunches, pizza nights and short-stay accommodation.
Financial Health
HealthyHealthy · Hiring · 7% CAGR over 2y
Location
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Computed from 5 filingsOperates a hotel offering en-suite guest accommodation, an on-site restaurant serving cooked meals, and a bar with real ales. Provides room bookings, breakfast and dining services, and facilities for…
Serves leisure travellers, walkers, dog owners and visitors to the Cotswolds, alongside local diners, bar customers, wedding parties and private event bookers in and around Wotton-under-Edge.
Financial Health
StableStable · Hiring · 9% CAGR over 4y
Location
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Computed from 3 filingsOperates a hotel in an Edwardian manor house providing guest accommodation and short-stay rooms. Runs an on-site restaurant and bar serving carvery meals and manages bookings for leisure stays and…
Serves leisure travellers, couples and families from across the UK and beyond seeking seaside hotel stays in Bridlington, plus local and visiting diners for its carvery restaurant and bar.
Financial Health
StableStable · Hiring · 42% CAGR over 2y
Location
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Computed from 5 filingsOperates a restaurant with rooms providing guest accommodation and on‑site dining. Offers fine dining meals, overnight stays, and hosts weddings and events, with bookings and gift vouchers available…
Serves leisure travellers, food-focused diners, couples and wedding parties visiting Loch Earn and Highland Perthshire, including guests from Glasgow, Edinburgh and Perth seeking short breaks and…
Financial Health
StableStable · Hiring · 4% CAGR over 5y
Location
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Computed from 4 filingsOperates a guest house providing short‑stay accommodation with nine bedrooms in a main house and additional garden rooms. Offers online booking, gift vouchers and guest facilities such as a lounge…
Serves leisure travellers, tourists and holidaymakers visiting the Isle of Skye, including guests seeking pet-friendly stays and flexible short breaks near Kyleakin.
Financial Health
StableStable · Hiring · 44% CAGR over 3y
Location
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Operates a 16-bedroom hotel with ensuite guest rooms, alongside a bar and restaurant serving lunch and dinner. Provides accommodation, dining, and table reservations, with facilities for families and…
Serves leisure travellers, couples, families and golfers visiting Aberdour and the Firth of Forth, plus local residents and visitors using the restaurant and bar.
Financial Health
N/AN/A
Location
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Financial sub-scores
Computed from 4 filingsOperates a pub and restaurant serving seasonal food, wines and real ales, and provides guest bedrooms for short stays. Accepts table and room reservations and hosts events, with gift cards available.
Serves consumers seeking pub dining, real ales and overnight accommodation in West Hoathly, including local diners, pub-goers, visitors and leisure travellers in West Sussex.
Financial Health
WeakWeak · -1% CAGR over 3y
Location
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Computed from 5 filingsOperates a boutique pub hotel offering accommodation, a restaurant and bar serving food, ales, wines and cocktails. Provides seven guest bedrooms, dining and drinking areas, outdoor seating, and…
Sells to consumers seeking dining, drinks and boutique accommodation in Eynsford, including hotel guests, pub and restaurant visitors, dog owners, and people booking function space or short leisure…
Financial Health
WeakWeak · 0% CAGR over 4y
Location
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Computed from 4 filingsOperates a hotel offering guest accommodation in various room types, with on-site restaurant and bar dining. Hosts weddings, banquets, business meetings and events, and provides leisure stays with…
Serves leisure travellers, families, pet owners, diners, wedding parties, event organisers and business meeting bookers visiting Castle Douglas and Dumfries and Galloway.
Financial Health
WeakWeak · 0% CAGR over 3y
Location
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Computed from 5 filingsOperates a holiday park and estate offering self‑catering cottages, chalets and holiday homes for short stays. Provides holiday home and lodge sales, on‑site facilities, and accommodation bookings…
Serves leisure consumers seeking coastal holiday rentals or holiday home ownership, particularly families and individuals within central Scotland looking for peaceful West Coast breaks.
Financial Health
WeakWeak · -3% CAGR over 4y
Location
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Computed from 5 filingsOperates a hotel offering guest accommodation and event facilities. Provides rooms with amenities, hosts wedding ceremonies and receptions, and offers catering, bar service, entertainment, and…
Serves couples planning wedding ceremonies and receptions in Torquay, their guests needing accommodation, and leisure travellers, families and couples visiting the English Riviera.
Financial Health
WeakWeak · -18% CAGR over 4y
Location
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Computed from 5 filingsOperates a hotel providing guest accommodation in rooms and suites, with an on-site restaurant offering dining. Also hosts weddings and events, and provides booking for overnight stays, meals and…
Serves leisure travellers, couples and families visiting Moray and Scotland’s north-east coast, including dog owners and tourists on cycling, golf, fishing, shooting, whisky, coastal and castle…
Financial Health
WeakWeak · -1% CAGR over 4y
Location
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Computed from 5 filingsOperates a caravan and camping park offering pitches for tents, caravans and motorhomes. Provides shower and toilet facilities, laundry and recreation areas, and booking services for visitors seeking…
Serves B2C leisure travellers, including campers, caravanners, families and pet owners seeking quiet, nature-focused short breaks and holidays in the Scottish Borders.
Financial Health
WeakWeak · -67% CAGR over 4y
Location
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Computed from 5 filingsOperates a farm offering glamping accommodation in pods with private hot tubs, alongside an on-site café and tearooms serving home‑cooked food, afternoon tea and desserts. Also produces and sells…
Serves leisure consumers, including couples, families and staycation travellers booking Lake District glamping breaks, plus local residents and visitors using the farm café, tearooms and ice cream…
Financial Health
StrongStrong · Growing, Hiring · 2% CAGR over 4y
Location
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Computed from 3 filingsOperates a hotel providing guest accommodation with an on-site bar and restaurant. Serves food and drinks to residents and visitors and offers room bookings through its website and contact channels.
Serves leisure travellers and visitors to the Isle of Barra, alongside local residents and patrons using hotel, restaurant and bar facilities.
Financial Health
StrongStrong · Growing, Hiring · 8% CAGR over 2y
Location
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Computed from 3 filingsOperates a holiday accommodation site offering self‑catering eco lodges and a studio for short stays. Lodges feature private decks, wood‑fired hot tubs and outdoor cooking facilities, with online…
Serves consumers planning Kent countryside staycations, including couples seeking romantic retreats, families on holidays, and groups of friends looking for private lodge breaks near the coast.
Financial Health
HealthyHealthy · Growing · 0% CAGR over 2y
Location
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Computed from 3 filingsOperates a group of gastropubs and restaurants offering food, wines and cocktails. Provides bar dining, private dining, takeaway, event hosting and boutique guest bedrooms, as well as pub-based…
Serves consumers in Kent and East Sussex, including diners, families, dog owners, pub garden visitors, private dining groups, overnight guests, takeaway customers and buyers of food, drink and…
Financial Health
HealthyHealthy · -7% CAGR over 2y
Location
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Computed from 5 filingsOperates a holiday accommodation estate offering self‑catering cottages, lodges and cabins, plus a campsite for tents, caravans and motorhomes. Also hires out a country house and pier venue for…
Serves consumers seeking West Scotland holiday stays, including couples, families, small groups, campers and pet owners, plus private groups and organisers planning weddings, celebrations and yoga…
Financial Health
StableStable · 164% CAGR over 2y
Location
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Computed from 5 filingsOperates a guesthouse providing short‑stay accommodation in furnished rooms. Offers meals and hospitality services for guests, along with booking options, food and drink, and information or packages…
Serves B2C leisure travellers and tourists visiting the Isle of Islay, including guests seeking short-stay accommodation, food and drink, local history, exploration and adventure packages.
Financial Health
HealthyHealthy · -64% CAGR over 4y
Location
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Computed from 3 filingsOperates a pub, restaurant and bed and breakfast offering meals, alcoholic drinks and guest accommodation. Provides dining services with breakfast, lunch and dinner menus, bar service with ales,…
Serves consumers, including local pub and restaurant customers, visitors to the Cotswolds, overnight leisure guests, and people buying dining or accommodation gift vouchers.
Financial Health
StableStable · 5% CAGR over 2y
Location
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Computed from 5 filingsOperates a 12-bedroom guest house providing bed and breakfast accommodation. Offers short-stay lodging with private rooms, in-room breakfast provisions, guest lounge facilities, and online booking,…
Serves leisure travellers, couples and outdoor visitors exploring Loch Ness, Fort Augustus and the Scottish Highlands, including cyclists on the Great Glen Way, plus groups seeking exclusive use and…
Financial Health
WeakWeak · 0% CAGR over 4y
Location
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Computed from 5 filingsOperates a hotel with on-site restaurant and bar, providing guest accommodation, dining services and drinks. Offers breakfast, lunch and dinner menus, Sunday lunches, and hosts events such as…
Serves consumers in and around Bedlington and Northumberland, including diners, overnight leisure guests, dog owners, and couples or groups booking weddings and private events.
Financial Health
StableStable · Hiring · 15% CAGR over 4y
Location
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Computed from 4 filingsOperates a pub and inn offering restaurant dining, bar drinks and guest accommodation. Serves traditional pub meals, sandwiches and breakfasts, and provides rooms for overnight stays as well as…
Serves consumers including local diners, pub visitors, leisure guests exploring East Yorkshire, business travellers needing accommodation, and wedding parties seeking a countryside inn venue.
Financial Health
StableStable · -19% CAGR over 3y
Location
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Computed from 4 filingsOperates a holiday accommodation site offering luxury self‑catering lodges and cabins for short stays. Provides one‑ to three‑bedroom countryside lodges with amenities and outdoor spaces for couples,…
Serves leisure travellers, including couples, groups of friends and families, seeking luxury countryside lodge stays and short breaks in Cheshire.
Financial Health
DistressedDistressed · -78% CAGR over 3y
Location
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Financial sub-scores
Computed from 3 filingsOperates a historic hotel offering guest accommodation with en‑suite rooms, breakfast service and guest amenities. Also runs an on‑site restaurant serving lunch, dinner and Sunday meals, and sells…
Sells to leisure travellers and day diners visiting Whitby and North Yorkshire, including couples, holidaymakers, and walking or cycling visitors seeking hotel stays, restaurant dining, gift…
Financial Health
WeakWeak · 3% CAGR over 2y
Location
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How freetobook usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. B2C companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of B2C companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
freetobook is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
UK B2C by Reservations & delivery
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Frequently asked questions
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