B2C Companies Using Google Ads in the UK: 4,319 Active Firms (2026)
B2C paid-search adopters sell directly to consumers and use conversion-tracked search advertising on UK-facing websites.
Search advertising sits closest to the point of declared consumer intent: the buyer has typed a need, location or product category, and the advertiser is paying to appear at that moment. For consumer-facing firms, running this paid-search stack usually signals a functioning direct channel rather than a purely brand-led website. The typical user has landing pages, analytics ownership, tag management and either an in-house performance marketer or an agency holding the account. Budgets tend to be governed by cost per lead, booking, order or subscription, so adoption points to a business that can measure customer acquisition and tolerate recurring media spend.
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The UK adoption picture is sizeable: 4,319 B2C companies running this paid-search system are actively trading. It ranks first within detected advertising technology for the sector, with a 74.8% share, while regional registrations skew towards London at 22.0%, the South East at 15.4%, the East of England at 10.9%, the North West at 10.4% and the South West at 9.2%. Reported employment totals 11,305 people among the firms with headcount declarations, giving the cohort a visible workforce footprint beyond the advertising tags themselves.
Conversion measurement brings privacy and procurement questions into an otherwise routine media-buying workflow. UK consumer firms running this stack need consent journeys that match their use of cookies, audience lists and attribution tags, with GDPR and ICO guidance shaping what can be stored, shared and matched back to advertising activity. The operating model also tends to involve a three-way split between the advertiser, a media agency and the platform reseller or support channel. That makes ownership of accounts, billing access, historical performance records and landing-page changes a practical governance issue, not just a marketing preference.
Adoption appears settled rather than speculative. Consumer firms with measurable online demand tend to keep paid search in the mix because it can be switched, capped and compared with other acquisition channels. The pressure now sits around margin control, attribution loss and channel concentration: advertisers want more confidence that spend is adding customers rather than harvesting demand they would have captured anyway. That may favour tighter links between media buying, web analytics and customer records, while smaller operators remain exposed to agency dependency and rising click prices.
Adoption by company size
Adoption of Google Ads rises with company size across the trading UK B2C companies in this cohort. 5.2% of the 54,825 companies with under 10 employees run Google Ads (2,831 detected). 4.9% of the 26,843 companies with 10–50 employees run Google Ads (1,326 detected). 5.9% of the 3,060 companies with over 50 employees run Google Ads (182 detected). That is a 0.7% gap between the over 50 employees and under 10 employees bands.
4,319
Active firms
2026
74.8%
Of detected Advertising share
UK B2C
7
Median headcount
Filed accounts
8,568
Verified contacts
Across this cohort
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Key facts
About 3% of the trading cohort reports turnover above £5M (169 of 4,319 firms) — the rest sits below that revenue band.
6% of the cohort was incorporated since 2022 (286 firms), so a sizeable share is in its first few filing cycles.
The paid-search system accounts for 74.8% of detected Advertising use among B2C firms with a detectable system (4,319 of 5,775), while the next largest advertising system has 15.4% (889).
London accounts for 22.0% (952) of the paid-search B2C cohort, followed by the South East at 15.4% (666) and the East of England at 10.9% (469).
Measurement tooling is common in the stack: 86.3% (3,728) also run analytics tooling, and 56.4% (2,438) also run tag-management tooling.
The largest sector overlaps are Field Services & Trades at 20.9% (902), E-commerce at 12.2% (525), and Travel & Hospitality at 11.4% (492).
Website operations markers sit alongside paid search, with 55.2% (2,383) running a content management system, 39.6% (1,711) using bot-checking technology, and 36.5% (1,575) using a traffic-protection network.
Advertising market share among UK B2C
Share of the 5,775 UK B2C with a detectable system. As of June 2026.
What else do Google Ads-running B2C run?
Share of the 4,319 Google Ads-running UK companies where each technology was also detected. As of June 2026.
Where Google Ads B2C are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
7
Median headcount
£518.5K
Median UK turnover
3.9%
Above £5M turnover
286
Incorporated since 2022
8,568 verified decision-maker contacts
across these 4,319 companies, with emails available in Firmbase. Filter by role, seniority and stack.
Top UK B2C using Google Ads
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 5 filingsOperates an online food ordering platform that connects customers with restaurants, takeaways and convenience stores, enabling users to browse menus and place delivery or collection orders through a…
Serves consumers ordering takeaway food and B2B outlet partners including restaurants, takeaways and convenience stores in the UK, US, Ireland, New Zealand, Australia and Canada.
Financial Health
StrongStrong
Location
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Financial sub-scores
Computed from 5 filingsOperates an online retail platform selling clothing, footwear, accessories, beauty products and lifestyle goods from multiple brands. Provides product listings, shopping features, and promotional…
Sells to consumers shopping online for fashion, beauty, accessories, home and lifestyle products, targeting women and men seeking international brands, seasonal offers and cross-border retail…
Financial Health
HealthyHealthy · Hiring · 14% CAGR over 4y
Location
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Computed from 3 filingsOperates an online platform for discovering events and purchasing tickets, including concerts, club nights and festivals. Provides event listings, venue and artist information, and ticketing services…
Serves consumers seeking tickets and listings for gigs, club nights, festivals and seasonal events, mainly music and nightlife fans browsing by city, genre, artist, venue or event brand across the UK…
Financial Health
HealthyHealthy · Profitable · -88% CAGR over 2y
Location
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Computed from 5 filingsOperates an online retail store selling bicycles including road, mountain, gravel and electric models, along with cycling clothing, helmets, components, tools and accessories. Also supplies outdoor…
Sells direct to UK consumers, including road, mountain, gravel, hybrid and e-bike cyclists, triathletes, commuters, families buying kids’ bikes, and outdoor/adventure customers.
Financial Health
StrongStrong · Growing, Hiring · 19% CAGR over 4y
Location
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Financial sub-scores
Computed from 2 filingsOperates an online travel agency specialising in cruise holidays. Provides booking for ocean and river cruises, cruise-and-stay packages, expedition voyages, and related travel arrangements across…
Serves UK consumers booking cruise holidays, including couples, solo travellers, families, adults-only travellers, luxury cruise buyers, and customers seeking no-fly, river, expedition, world or…
Financial Health
StrongStrong · Profitable · 4% CAGR over 1y
Location
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Computed from 4 filingsOperates online sports betting and iGaming businesses through brands such as Betway, providing sportsbook and casino platforms. Manages brand development, partnerships with sports teams and leagues,…
Serves adult consumers in regulated online sports betting and iGaming markets, plus commercial partners such as sports teams, leagues and entertainment brands.
Financial Health
HealthyHealthy · Hiring · 39% CAGR over 3y
Location
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Computed from 5 filingsSells refurbished smartphones and tablets through an online store, including Apple iPhone and Samsung Galaxy devices. Sources used devices, performs multi‑point testing and refurbishment, and resells…
Sells to UK consumers looking to buy refurbished iPhones, Samsung phones, tablets and accessories, and to individuals wanting to sell used mobile devices online.
Financial Health
StrongStrong · Hiring · 22% CAGR over 4y
Location
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Computed from 3 filingsOperates an online marketplace and mobile platform offering discounted vouchers and bookings for restaurants, activities, events, spa treatments, and travel stays, partnering with businesses to sell…
Serves consumers in UK cities seeking discounted local experiences, dining, events, getaways and gift cards, plus hospitality, leisure and event businesses wanting to promote offers.
Financial Health
StrongStrong · Profitable, Hiring · 6% CAGR over 2y
Location
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Financial sub-scores
Computed from 3 filingsOperates franchised motor dealerships selling new, nearly new and used cars, vans and motorcycles from multiple brands. Provides vehicle servicing, repairs, MOT testing, parts and accessories,…
Serves private motorists, Motability customers and business users across Scotland and England seeking new, nearly new or used cars, vans, pickups and motorcycles from mainstream and premium brands.
Financial Health
StableStable · Profitable, Hiring · 5% CAGR over 2y
Location
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Financial sub-scores
Computed from 3 filingsOperates an online retail store selling mobile phones, tablets, laptops, video game consoles, smartwatches, headphones, and related accessories. Also offers device trade‑in services and sells…
Serves UK retail consumers buying consumer electronics, including mobile phone users, laptop and tablet buyers, gamers, smart home shoppers, and customers trading in devices.
Financial Health
HealthyHealthy · Hiring · 58% CAGR over 2y
Location
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Computed from 5 filingsOrganises guided group and self-guided adventure holidays worldwide, including trekking, cycling, mountaineering, wildlife and cultural trips. Arranges itineraries, logistics and local leaders for…
Sells to consumers and families seeking active adventure holidays, including walkers, trekkers, cyclists, mountaineers, wildlife travellers and polar explorers, across a wide range of international…
Financial Health
HealthyHealthy · 2% CAGR over 4y
Location
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Computed from 3 filingsDesigns and retails men’s clothing and accessories through an online store and retail outlets, including tracksuits, T‑shirts, polo shirts, jackets, knitwear, trousers, footwear, bags and hats, along…
Targets UK-based fashion consumers, primarily men, seeking designer streetwear, terrace wear and smart-casual apparel, with ranges also aimed at juniors and women.
Financial Health
HealthyHealthy · -2% CAGR over 2y
Location
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Computed from 4 filingsSells branded lifestyle products including skincare, fragrances, candles, diffusers, bath and body items, apparel, swimwear, bags, and home accessories through an online store, alongside gift sets…
Sells direct to consumers seeking premium lifestyle, apparel, home fragrance, wellness, skincare and gift products, including Aman resort customers and online shoppers in the UK, USA and EU.
Financial Health
StrongStrong
Location
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Computed from 4 filingsDesigns and sells children’s clothing, footwear, and accessories for babies and children, including dresses, knitwear, school shoes, and seasonal items. Also offers toys, gifts, and personalised…
Sells directly to parents, relatives and gift buyers shopping for babies and children aged 0–11, including newborns, girls and boys, with worldwide delivery for family customers.
Financial Health
HealthyHealthy · Profitable · 2% CAGR over 3y
Location
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Computed from 5 filingsOrganises and sells package cultural tours and holiday itineraries in Europe, Asia, Africa and other destinations, including flights, hotel accommodation, guided sightseeing tours and coach travel,…
Serves B2C leisure travellers seeking packaged cultural holidays and escorted tours across Europe, Asia, Africa and the Americas, including repeat customers using its regular customer area.
Financial Health
StableStable · -10% CAGR over 6y
Location
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Computed from 5 filingsRetailer of bicycles, electric bikes and cycling equipment. Sells road, mountain, gravel, hybrid and children’s bikes, along with helmets, clothing, components, wheels, tyres and accessories from…
Serves individual cyclists and families, including road, mountain, gravel, commuter, triathlon, e-bike and children’s riders, online and through shops in Plymouth, Bristol, Birmingham and Stafford.
Financial Health
StrongStrong · Profitable · -1% CAGR over 4y
Location
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Computed from 5 filingsSells bicycles including electric, road, mountain and gravel bikes, along with frames, components, wheels and tyres. Also retails cycling clothing, helmets, shoes, tools, maintenance products and…
Sells to consumer cyclists, including road, mountain, gravel, electric and children’s bike riders, as well as people buying cycling clothing, components, accessories and maintenance products.
Financial Health
StrongStrong · 11% CAGR over 3y
Location
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Computed from 5 filingsSpecialises in selling and booking luxury cruise holidays worldwide. Offers itineraries across multiple cruise lines and destinations, including expedition, river and world cruises, and provides…
Sells to consumers seeking luxury cruise holidays, including leisure travellers comparing cruise lines, destinations, world cruises, expedition cruises and river cruises, with support from UK-based…
Financial Health
StrongStrong · Growing, Hiring · 10% CAGR over 4y
Location
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Computed from 5 filingsRetailer of watches and jewellery through an online store and physical boutiques. Sells men’s and women’s watches from multiple brands, engagement rings, diamond and gemstone jewellery, bracelets and…
Serves B2C customers seeking watches, jewellery, engagement rings, clocks and accessories, including men’s and women’s luxury or designer watch shoppers, gift buyers and jewellery customers online…
Financial Health
StrongStrong · Growing, Hiring · 11% CAGR over 4y
Location
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Computed from 5 filingsSupplies decorative aggregates and landscaping materials through an online store, including gravel, slate chippings, cobbles, pebbles, topsoil, turf products, rock salt and related accessories,…
Serves UK homeowners, gardeners and DIY customers, plus trade landscapers, builders, commercial buyers and public-sector organisations needing landscaping and aggregate supplies delivered nationwide.
Financial Health
StrongStrong · Growing, Hiring · 15% CAGR over 5y
Location
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Computed from 5 filingsProduces and sells natural dog treats, chews and complete pet foods, including meat sticks, training treats, pâté, toppers and protein-specific snacks. Products are sold online and to trade customers…
Serves UK dog owners shopping online, including puppy owners and buyers seeking single-protein options, plus trade customers such as pet retailers via a trade login.
Financial Health
StrongStrong · Growing, Hiring · 13% CAGR over 4y
Location
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Computed from 2 filingsDesigns and sells tailor‑made holiday packages to destinations including Australia, New Zealand, the Americas, Africa and Asia. Arranges flights, accommodation, tours, safaris, cruises, car hire and…
Sells to UK consumers, couples and families planning tailor-made long-haul holidays, including honeymoons, safaris, fly-drives, cruises, tours and multi-centre trips across destinations such as…
Financial Health
StrongStrong · Profitable, Growing, Hiring · 15% CAGR over 1y
Location
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Computed from 3 filingsOperates an online and in-store retail business selling motorcycle helmets, clothing, gloves, boots, parts and accessories. Offers products from multiple brands along with tyres, maintenance items,…
Serves UK motorcycle riders and enthusiasts shopping online or in-store, including commuters, touring riders, motocross riders and buyers of children’s riding gear.
Financial Health
StrongStrong · Profitable, Growing · 1% CAGR over 2y
Location
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Computed from 3 filingsRetailer of equestrian clothing, footwear and horse equipment through an online store. Sells riding apparel, saddles, bridles, rugs, horse boots, grooming supplies, stable equipment and accessories…
Sells to individual equestrian consumers, including women, men and children who ride or care for horses, plus horse owners buying tack, yard, grooming and pet supplies online in the UK and…
Financial Health
StrongStrong · Growing · 3% CAGR over 2y
Location
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Computed from 5 filingsOrganises gap year, adventure travel, volunteering and paid work abroad programmes for young adults. Offers group tours, round‑the‑world trips and short‑term travel experiences across multiple…
Sells to 18-30 consumers, especially first-time backpackers, solo travellers, gap year students, university students, young workers on short breaks, couples and groups of friends seeking overseas…
Financial Health
StrongStrong · Hiring · 12% CAGR over 4y
Location
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Computed from 5 filingsOperates an adult-only holiday resort providing short-break accommodation, full-board dining, bars, and organised entertainment. Offers leisure facilities, sports and activity programmes, and live…
Serves adult consumers seeking fully inclusive short breaks in Essex, including couples, friends and groups looking for UK resort stays with dining, leisure activities and evening entertainment…
Financial Health
StrongStrong · Hiring · 16% CAGR over 4y
Location
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Computed from 5 filingsOperates an online retail store selling household furniture and furnishings, including beds, wardrobes, sofas, dining tables, cabinets, desks and storage units, along with lighting, outdoor furniture…
Sells to consumers and households shopping online for home furniture across bedroom, living room, dining, home office, outdoor and sofa categories.
Financial Health
HealthyHealthy · -11% CAGR over 4y
Location
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Computed from 5 filingsRetailer of fine jewellery and luxury watches, including engagement rings, wedding bands, diamond jewellery and branded timepieces. Also offers pre-owned watches, watch servicing, battery…
Serves consumers in the UK and Republic of Ireland buying fine jewellery, engagement and wedding rings, luxury watches, gifts, and watch aftercare services.
Financial Health
StrongStrong · Profitable, Growing, Hiring · 9% CAGR over 4y
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Computed from 3 filingsOperates holiday resorts offering fully inclusive short-break packages including accommodation, dining, drinks, live entertainment, and sports and leisure activities. Provides adult-only breaks for…
Sells to UK leisure travellers seeking all-inclusive short breaks, primarily adults on adult-only resort holidays, with families also targeted during selected school-holiday breaks in Norfolk.
Financial Health
HealthyHealthy · Profitable, Growing · 5% CAGR over 2y
Location
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Computed from 4 filingsProvides hearing assessments and supplies digital hearing aids through a network of audiologists. Arranges home visits and online hearing tests, and offers product comparisons, fitting, servicing,…
Serves UK consumers with hearing loss, including people seeking private digital hearing aids, home hearing tests, aftercare, or upgrades from NHS hearing aids.
Financial Health
StrongStrong · Growing, Hiring · 9% CAGR over 3y
Location
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Computed from 5 filingsOperates an online retail store selling consumer goods including home and garden equipment, beauty products, toys and games, sports and outdoor gear, pet supplies, clothing, and household accessories.
Sells to UK consumers shopping online for home and garden, outdoor and sports, health and beauty, toys, baby, pet, clothing and seasonal products.
Financial Health
HealthyHealthy · -6% CAGR over 4y
Location
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Computed from 4 filingsDesigns and sells men's trainers and casual footwear through an online store, offering styles such as running‑inspired and court trainers, along with accessories including socks, laces and shoe…
Sells direct to consumers, primarily men seeking premium casual trainers and luxury footwear, including shoppers buying new releases, restocks, outlet items, accessories and gift cards online.
Financial Health
StrongStrong
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Computed from 5 filingsRetailer of pre-owned luxury watches including brands such as Rolex, Patek Philippe and Audemars Piguet. Buys and sells second-hand timepieces online and provides watch servicing, repairs, battery…
Serves consumers and collectors looking to buy, sell or maintain pre-owned luxury watches, including men’s and women’s models from Rolex, Patek Philippe, Audemars Piguet, Cartier and other high-end…
Financial Health
StrongStrong · Growing, Hiring · 14% CAGR over 4y
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Computed from 5 filingsProvides an online vehicle servicing platform that arranges car and van servicing, MOT testing and maintenance through a network of partner garages, including vehicle collection and return, price…
Serves UK car and van owners, including private motorists and light commercial vehicle users, seeking servicing and MOT support with collection from home or workplace.
Financial Health
StableStable · Hiring · 7% CAGR over 4y
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Computed from 5 filingsDevelops and sells golf performance tracking devices including GPS watches, laser rangefinders and shot‑tracking sensors. Provides a mobile app and dashboard that record on‑course shots and analyse…
Sells primarily to consumer golfers seeking GPS, rangefinding and shot-tracking products to improve their game, and also serves golf coaches through its coaching platform.
Financial Health
HealthyHealthy · -55% CAGR over 5y
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Computed from 5 filingsOperates an online retail store selling equestrian clothing, riding boots, horse rugs, saddlery and tack, riding safety equipment, and accessories. Also supplies country clothing, footwear, and…
Sells directly to consumers, particularly horse riders, equestrians and country lifestyle shoppers, including women, men and children. Also targets pet owners seeking riding wear, horse equipment,…
Financial Health
StrongStrong · Growing, Hiring · 17% CAGR over 4y
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Computed from 5 filingsDesigns, manufactures and retails embroidered fabric pouches, makeup bags, wash bags and travel accessories, along with pyjamas and home items. Sells personalised gifts and accessories through its…
Sells primarily to consumers buying luxury gifts and personal accessories, including shoppers seeking presents for mums, brides, daughters, sisters, friends and partners, plus beauty, travel and…
Financial Health
StrongStrong · Growing, Hiring · 46% CAGR over 4y
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Computed from 5 filingsOnline retailer of diamond jewellery including engagement rings, wedding rings, earrings, pendants and bracelets. Offers pieces in gold, platinum and silver with various diamond shapes and gemstones,…
Sells direct to consumers shopping online for engagement rings, wedding rings and diamond or gemstone jewellery, including couples, gift buyers and individuals seeking bespoke or finance-funded…
Financial Health
StrongStrong · Hiring · 19% CAGR over 4y
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Computed from 5 filingsOperates an online retail store selling toys, games and collectibles, including board games, puzzles, action figures, dolls, building sets and trading cards from brands such as LEGO, Playmobil,…
Serves UK consumers, including parents, families, gift buyers, collectors and hobbyists shopping for children’s toys, games, branded collectibles, puzzles, trading cards and outdoor play products.
Financial Health
StrongStrong · Growing, Hiring · 37% CAGR over 4y
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Computed from 3 filingsOperates motor dealerships selling new and used cars and vans from brands including Toyota, Renault, Kia, Dacia, Nissan and Maxus. Provides vehicle servicing, repairs, parts, tyres, rentals,…
Serves private motorists, Motability customers, van buyers and business/fleet customers across Northern Ireland, including vehicle owners needing servicing, parts or rental.
Financial Health
StrongStrong · Growing, Hiring · 618% CAGR over 2y
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Computed from 5 filingsOrganises tailor‑made safari and beach holidays in Africa and the Indian Ocean. Plans itineraries including wildlife safaris, national park tours, island beach stays, and activities such as gorilla…
Sells to consumers planning bespoke Africa and Indian Ocean holidays, including honeymooners, families, adventure travellers, divers, safari enthusiasts and people seeking luxury wildlife-and-beach…
Financial Health
StrongStrong · Growing, Hiring · 12% CAGR over 4y
Location
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Computed from 2 filingsSells luxury skincare products, fragrances, apparel, leather bags, and lifestyle accessories through an online retail platform, including cleansers, serums, candles, diffusers, towels, home…
Sells direct to affluent consumers and luxury resort guests shopping online for premium lifestyle, wellness and travel-related goods, with shipping highlighted for the UK, USA and EU.
Financial Health
StrongStrong · Hiring · 45% CAGR over 2y
Location
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Computed from 5 filingsOperates holiday parks offering caravan and lodge pitches for holiday home ownership and stays. Sells new and pre-owned static caravans and holiday lodges located within its parks, and provides park…
Serves private consumers and families seeking holiday home ownership or rural holiday park escapes across North West England and Scotland, including buyers of static caravans and lodges.
Financial Health
StrongStrong · Growing · 0% CAGR over 4y
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Computed from 5 filingsOperates an online retail store selling men’s and boys’ clothing, footwear, and accessories, including suits, casualwear, and branded fashion items. Offers products from multiple fashion brands as…
Sells directly to consumers shopping for men’s and boys’ clothing, footwear, tailoring, schoolwear and gifts, including customers buying casualwear, branded fashion and formal suits online.
Financial Health
HealthyHealthy · Growing, Hiring · 10% CAGR over 4y
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Computed from 5 filingsSells flooring products through an online store, including laminate, vinyl, luxury vinyl tile (LVT), engineered wood and solid wood flooring. Also supplies underlay, adhesives, skirting and…
Sells to UK homeowners, DIY renovators, landlords and commercial premises buyers seeking residential or heavy-duty flooring, with ranges organised by room, material, brand and budget.
Financial Health
StrongStrong · 180% CAGR over 3y
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Computed from 4 filingsOperates an online prize competition platform selling entry tickets for draws to win vehicles, carp fishing equipment, technology products and cash prizes, with winners selected in scheduled draws…
Targets UK consumers, particularly carp fishing enthusiasts and anglers, who enter online prize competitions for fishing equipment, vehicles, tech and cash prizes.
Financial Health
HealthyHealthy
Location
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Financial sub-scores
Computed from 3 filingsSells new and approved used cars from Honda, Skoda and Suzuki. Provides vehicle servicing, MOT testing, repairs, parts, and bodywork services, and supports Motability scheme customers. Also offers…
Sells to private car buyers, Motability scheme users and corporate vehicle purchasers in Glasgow, plus existing Honda, Škoda and Suzuki owners needing aftersales support.
Financial Health
StrongStrong · Profitable, Growing · 2% CAGR over 2y
Location
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Financial sub-scores
Computed from 3 filingsProvides legal services focused on personal injury claims, representing individuals in cases such as workplace accidents, road traffic accidents, medical negligence, asbestos-related diseases, public…
Serves individuals in England and Wales seeking compensation after personal injuries, workplace and road accidents, medical negligence, asbestos disease, criminal injuries or accidents in public…
Financial Health
HealthyHealthy · Growing, Hiring · 14% CAGR over 2y
Location
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Financial sub-scores
Computed from 4 filingsSells premium event tickets and corporate hospitality packages for sports, music and entertainment events. Offers VIP seating, hospitality experiences and ticket packages for football matches,…
Serves individual fans, gift buyers and corporate clients seeking official VIP access and hospitality for major sport, music and comedy events, including football, motorsport, horse racing and arena…
Financial Health
HealthyHealthy · -71% CAGR over 3y
Location
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Showing 49 of 4,319 — +4,270 more with verified decision-maker contacts, live data, and CRM sync.
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Showing 49 of 4,319 — +4,270 more with verified decision-maker contacts, live data, and CRM sync.
How Google Ads usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. B2C companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of B2C companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Google Ads is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
UK B2C by Advertising
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Frequently asked questions
How many UK B2C companies use Google Ads?
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