B2C Companies Using i-Promote in the UK: 124 Active Firms (2026)
UK B2C companies running advertising technology use website-based promotion tools to acquire, convert and retain consumer audiences.
For B2C operators, this kind of website promotion stack usually sits between acquisition media and on-site conversion: it helps place offers, attribute visits, retarget audiences and test promotional journeys. Its presence generally signals a business with direct digital trading or lead capture rather than a purely branch- or relationship-led model. Buying centres tend to be marketing, e-commerce and customer acquisition teams, with IT involved when tags, consent flows or performance issues affect the site. Engagements are usually operating-budget purchases, closer to campaign tooling than core enterprise systems, but they still imply repeat measurement discipline.
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Across the UK, 124 companies running this promotion stack are actively trading, making this a narrow adoption slice rather than a broad market proxy. Reported employment across those adopters is 1,402 people. Within the detected marketing-technology category for the sector, the stack sits ninth, at 4.3% of its comparison base. Adoption has a southern and western tilt by registered address: the South East accounts for 20.2% of the cohort, followed by the South West at 14.5%, the West Midlands and North West at 9.7% each, and Wales at 8.9%.
Consumer-facing adopters sit in a privacy-sensitive part of the marketing stack. Procurement usually has to reconcile marketing's preference for measurable acquisition with legal checks on cookies, consent wording, audience segmentation and retention of behavioural signals. Website promotion tools also touch brand-risk controls: offer presentation, landing-page claims and external scripts can affect how a business treats vulnerable customers, complaint handling and customer-service follow-up. The vendor ecosystem tends to be modular, so switching costs may sit less in licences than in tag governance, creative workflow and attribution history.
Adoption appears likely to become more selective rather than simply broader. B2C operators with lean teams tend to prefer promotion tools that can be managed by marketers without heavy engineering support, while larger consumer businesses usually want cleaner consent handling, better attribution hygiene and fewer overlapping scripts. The cohort's profile points to practical optimisation: incremental migration from loose tag stacks into more governed marketing operations, some bundling by adjacent customer-engagement vendors, and occasional churn where paid-media economics no longer justify a separate website-promotion layer.
Adoption by company size
Adoption of i-Promote varies by company size across the trading UK B2C companies in this cohort. 0.1% of the 54,825 companies with under 10 employees run i-Promote (38 detected). 0.1% of the 26,843 companies with 10–50 employees run i-Promote (17 detected). 0% of the 3,060 companies with over 50 employees run i-Promote (0 detected). That is a 0.1% gap between the over 50 employees and under 10 employees bands.
124
Active firms
2026
4.3%
Of detected Marketing share
UK B2C
7
Median headcount
Filed accounts
247
Verified contacts
Across this cohort
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Key facts
About 1% of the trading cohort reports turnover above £5M (2 of 124 firms) — the rest sits below that revenue band.
1% of the cohort was incorporated since 2022 (2 firms), so a sizeable share is in its first few filing cycles.
Among 2,870 B2C companies with a detectable marketing system, the profiled promotion tool accounts for 4.3% (124), level with another detected system at 4.3% (124) and below the 10.8% (310) system at the head of the category.
The surrounding stack points to conversion and measurement: 59.7% (74) also run user-verification tooling, 56.5% (70) also run a publishing platform, and 46.8% (58) also run analytics tooling.
Registered addresses lean towards the South East at 20.2% (25) and the South West at 14.5% (18), ahead of the West Midlands and North West on 9.7% (12) each.
Field Services & Trades make up 67.7% (84) of the overlapping sector tags, while Construction accounts for 14.5% (18) and Healthcare Provider 7.3% (9).
There are 247 verified decision-maker contacts across the B2C cohort running the profiled promotion tool.
Advertising market share among UK B2C
Share of the 2,870 UK B2C with a detectable system. As of June 2026.
What else do i-Promote-running B2C run?
Share of the 124 i-Promote-running UK companies where each technology was also detected. As of June 2026.
Where i-Promote B2C are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
7
Median headcount
£615.8K
Median UK turnover
1.6%
Above £5M turnover
2
Incorporated since 2022
247 verified decision-maker contacts
across these 124 companies, with emails available in Firmbase. Filter by role, seniority and stack.
Top UK B2C using i-Promote
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 3 filingsOperates online sports betting and gaming platforms, including sportsbook and iGaming services, within a digital sports ecosystem that integrates betting with fan engagement, sports merchandise,…
Serves B2C sports fans worldwide and B2B sports properties, including professional leagues, teams, colleges, associations, athletes, celebrities and retail partners.
Financial Health
StableStable · -96% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsRetailer of baby and nursery products through an online store, including prams, pushchairs, car seats, nursery furniture, bedding, toys, feeding equipment, travel cots, and related accessories from…
Sells to consumers, primarily expectant parents, new parents and families buying prams, car seats, nursery furniture, feeding, travel and baby care products.
Financial Health
StableStable · Hiring · 7% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsOperates an online shop selling alcohol‑free beers, wines, spirits and ready‑to‑drink beverages. Provides courses and community support for reducing alcohol consumption, and organises industry…
Serves consumers seeking to reduce or stop drinking, alongside alcohol-free and low/mid-strength drinks brands, retailers, bars, restaurants, hospitality teams and policymakers involved in the…
Financial Health
WeakWeak · Hiring · 6% CAGR over 4y
Location
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Computed from 3 filingsOperates caravan and lodge holiday parks and residential park sites. Provides touring pitches and sells new and pre-owned holiday homes and lodges located across multiple leisure parks in the UK.
Serves consumers seeking caravan or lodge holiday-home ownership, touring pitches, or residential park homes in rural UK leisure locations, particularly the Lake District, Yorkshire, Lancashire,…
Financial Health
StrongStrong · Hiring · 22% CAGR over 2y
Location
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Computed from 5 filingsRetailer of dress fabrics and sewing supplies, including haberdashery, trimmings, lace, buttons, threads, yarns, and tailoring materials. Also sells millinery supplies, knitting and crochet yarns,…
Serves professional tailors, dressmakers, milliners and sewing/knitting hobbyists buying online or in-store, with worldwide shipping.
Financial Health
StrongStrong · Growing, Hiring · 6% CAGR over 4y
Location
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Computed from 3 filingsRetailer of musical instruments and accessories including pianos, digital keyboards, brass, woodwind, percussion and string instruments. Sells new and pre-owned instruments, cases, stands,…
Serves individual musicians, students, parents and online shoppers buying pianos, keyboards, brass, woodwind, strings, percussion and accessories, with in-store customers around Romsey and…
Financial Health
WeakWeak · Hiring · 15% CAGR over 2y
Location
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Computed from 5 filingsOperates a chain of steakhouse restaurants and bars serving Himalayan salt dry‑aged beef steaks alongside fish, other meat dishes and vegetarian options. Provides dine‑in meals, online table…
Serves B2C diners, couples, families and groups booking restaurant and bar visits or buying gift vouchers, with venues across North East England and Yorkshire.
Financial Health
StrongStrong · Hiring · 35% CAGR over 4y
Location
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Computed from 2 filingsProvides vehicle maintenance and repair services including tyre supply and fitting, MOT testing, car servicing, wheel alignment, brake and exhaust repairs, air conditioning regas, diagnostics,…
Sells mainly to motorists and vehicle owners needing tyres, MOTs and servicing, including drivers of electric, hybrid, 4x4 and motorhome vehicles. Serves consumers across its branch network in the…
Financial Health
StrongStrong
Location
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Computed from 5 filingsOperates a garden centre and plant nursery selling perennials, roses, seeds, compost and gardening supplies, alongside outdoor furniture and home and gift items. Also runs a food hall, café and…
Sells mainly to consumers, especially home gardeners and local shoppers, plus gift buyers, families and food visitors. Serves people shopping in-store or online for garden-related, home, food and…
Financial Health
StableStable · -66% CAGR over 4y
Location
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Computed from 2 filingsOperates a heritage railway running steam and diesel passenger trains along a restored line between Norden, Corfe Castle and Swanage. Offers visitor rail journeys, themed events, footplate…
Serves families, tourists and day visitors to Dorset’s Jurassic Coast, plus railway enthusiasts, event attendees, school or group visitors, and shoppers seeking heritage railway gifts and experiences.
Financial Health
StrongStrong · -9% CAGR over 1y
Location
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Computed from 5 filingsRetailer of woodworking machinery, power tools and hand tools through an online store. Supplies bandsaws, lathes, planers, saw blades, router cutters, woodturning equipment, dust extraction systems…
Serves professional woodworkers, carpenters, joinery workshops, makers and hobbyist woodturners, with availability emphasised across Cornwall and beyond.
Financial Health
StrongStrong · Growing, Hiring · 4% CAGR over 5y
Location
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Computed from 4 filingsOperates an indoor karting and entertainment venue offering go‑kart racing sessions using petrol karts, along with laser tag games and escape rooms. Provides group races, corporate events, children’s…
Targets consumers and group organisers in the Midlands, including adults, families with children aged 8+, birthday party bookers, corporate event planners, schools and youth groups.
Financial Health
StableStable · Hiring · 13% CAGR over 3y
Location
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Computed from 5 filingsOperates off‑port cruise parking facilities with secure car parks and shuttle transfers to cruise terminals. Provides short‑ and long‑term vehicle parking, storage for cars, caravans and boats, and…
Serves cruise passengers travelling from Southampton and Portsmouth terminals, including customers needing mobility assistance, long-stay parking, or storage for oversized vehicles such as caravans…
Financial Health
WeakWeak · -10% CAGR over 5y
Location
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Computed from 3 filingsRetailer of beds and bedroom furniture, selling mattresses, divan sets, bed frames, headboards and electric beds in multiple sizes. Offers products from bedding brands along with pillows and related…
Sells to individual consumers and households shopping online or in-store for bedroom furniture and bedding, including homeowners, renters and families furnishing bedrooms in standard UK bed sizes.
Financial Health
WeakWeak · -7% CAGR over 2y
Location
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Computed from 5 filingsProvides baby and toddler swimming lessons in private warm‑water pools, teaching early swimming skills and water safety through structured classes with parent participation. Also offers trial…
Serves parents and carers with babies, plus expectant mothers, in Brighton, London and Surrey; also targets families buying gift vouchers or group bookings.
Financial Health
HealthyHealthy · -4% CAGR over 5y
Location
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Computed from 5 filingsProvides cleaning services for ovens, range cookers, AGA and Everhot cookers, hobs, extractors and barbecues. Operates a franchise network offering appliance strip‑down cleaning using specialist…
Serves UK households with domestic ovens, range cookers, AGAs, Everhots and BBQs, alongside property-related customers such as tenants, landlords and letting agents needing end-of-tenancy cleans.
Financial Health
StrongStrong · Growing · 0% CAGR over 4y
Location
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Computed from 3 filingsOperates an exclusive-use events venue hosting weddings and ceremonies, offering indoor and outdoor ceremony spaces, wedding packages, and reception facilities. Also provides venue hire for private…
Serves engaged couples planning weddings in North Wales, plus individuals and businesses booking private functions, corporate events and Christmas parties, from intimate gatherings to larger…
Financial Health
StableStable · Hiring · 46% CAGR over 2y
Location
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Computed from 5 filingsRetailer of gardening equipment, plants and DIY supplies. Sells lawn mowers, power tools, generators and horticultural machinery, and provides tool and plant hire, equipment servicing and repairs,…
Serves homeowners, gardeners, DIY renovators, motorists, tradespeople and agricultural users in St Andrews and Fife needing garden, DIY, power tool, plant machinery and maintenance supplies.
Financial Health
StrongStrong · Hiring · 7% CAGR over 4y
Location
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Computed from 5 filingsOperates a steakhouse restaurant and bar serving Himalayan salt dry‑aged beef, Wagyu steaks, and other meat dishes alongside fish, vegetarian options, desserts, and drinks. Offers lunch, evening…
Sells to consumers dining out in Newcastle, including steak-focused restaurant guests, groups booking brunch or supper offers, families needing children’s menus, and diners seeking vegetarian, vegan…
Financial Health
DistressedDistressed · -12% CAGR over 4y
Location
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Computed from 5 filingsProvides childcare and early years education through day nursery centres for children aged around 3 months to school age. Offers supervised care, play-based learning activities, meals, and…
Serves parents and families seeking day nursery childcare and early education for children aged 3 months to school age across South East England.
Financial Health
HealthyHealthy · Hiring · 4% CAGR over 4y
Location
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Computed from 5 filingsOperates a guest house offering short-stay accommodation including private bedrooms and self-contained studio rooms. Provides en-suite or shared bathroom options, housekeeping, and online booking for…
Serves solo business and leisure travellers, couples and families visiting London, including those attending events, visiting attractions, or needing short-stay accommodation in West Hampstead.
Financial Health
StableStable · -68% CAGR over 4y
Location
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Computed from 5 filingsProvides hearing healthcare services including hearing tests and evaluations, supply and fitting of hearing aids, ear wax removal using microsuction or irrigation, tinnitus management support, ear…
Sells directly to consumers seeking hearing healthcare, including people with hearing loss, tinnitus or ear wax problems, and those needing hearing aids, hearing assessments, ear protection or…
Financial Health
StrongStrong · Hiring · 6% CAGR over 4y
Location
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Computed from 5 filingsSupplies mobility and disability equipment including manual and powered wheelchairs, mobility scooters, stairlifts, seating, and independent living aids. Provides mobility assessments, product…
Sells primarily to consumers with mobility or disability needs, including wheelchair and scooter users, plus older adults seeking independent living aids. Also serves carers and Motability customers…
Financial Health
StableStable · Hiring · 6% CAGR over 4y
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Computed from 5 filingsProvides residential property sales and lettings services, marketing homes and rental properties, arranging property valuations, and assisting buyers, sellers, landlords, and tenants. Also offers…
Serves homeowners, landlords, buyers and tenants seeking residential sales, lettings and valuations, with some commercial property clients, across Preston, South Ribble, Lostock Hall and Longridge.
Financial Health
HealthyHealthy · Hiring · 29% CAGR over 4y
Location
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Computed from 5 filingsOperates an 18-hole golf course and clubhouse offering memberships, visitor tee times and competitions. Provides golf lessons, junior programmes, an indoor golf studio and pro shop services, and…
Serves local golfers of all abilities, club members, visiting players, juniors and beginners, plus corporate and society golf groups and private event customers in Buckinghamshire and nearby towns.
Financial Health
WeakWeak · -66% CAGR over 4y
Location
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Computed from 3 filingsDevelops and sells holiday lodges within a private holiday park development. Offers two- and three-bedroom lodge homes with decking and parking, marketed as holiday properties, and provides…
Sells to private buyers, couples and families seeking holiday lodge ownership in Cumbria, the Eden Valley and near the Lake District, including dog owners wanting year-round leisure accommodation.
Financial Health
StableStable · 0% CAGR over 2y
Location
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Computed from 3 filingsDesigns and installs campervan conversions, offering packaged and bespoke layouts such as U‑shape and day‑van builds. Fits interiors including seating, beds, storage and finishes, and provides…
Serves private van owners and campervan buyers seeking custom or package conversions, including families, daily drivers and leisure travellers with varying budgets and adventure plans.
Financial Health
StrongStrong · Hiring · 53% CAGR over 2y
Location
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Computed from 5 filingsProvides domestic and commercial removals, relocation and storage services, including UK and international moves. Offers packing services, containerised and self‑storage, short‑term holdover storage,…
Serves homeowners, families and businesses moving locally, across the UK or overseas, with commercial customers ranging from small offices to larger organisations needing relocation, storage or…
Financial Health
HealthyHealthy · -4% CAGR over 4y
Location
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Computed from 5 filingsSupplies and installs uPVC and aluminium double- and triple-glazed windows, entrance and patio doors, and conservatories. Offers products including casement, sash and tilt‑and‑turn windows, composite…
Serves homeowners in Cheltenham, Gloucestershire and the West Country looking for residential glazing, door and conservatory upgrades, including replacement and home improvement projects.
Financial Health
StrongStrong · -2% CAGR over 4y
Location
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Computed from 5 filingsDesigns and installs bespoke fitted kitchens for residential properties. Provides kitchen planning and design consultations, supplies cabinets, worktops, appliances and fittings, and manages…
Sells to homeowners and home renovators in Cambridgeshire seeking bespoke fitted kitchens, including clients wanting full project-managed kitchen installation, building works and design support.
Financial Health
StableStable · Hiring · 5% CAGR over 4y
Location
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Computed from 5 filingsProvides general and NHS dental care along with private treatments including veneers, crowns, dentures, bridges, dental implants, inlays, teeth whitening and Invisalign aligners. Also offers facial…
Serves individual dental patients and families in East Kilbride seeking NHS dental care, private treatments, cosmetic dentistry, implants, aligners, facial rejuvenation and membership plans.
Financial Health
HealthyHealthy · -2% CAGR over 4y
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Computed from 3 filingsProvides vehicle maintenance and repair services including tyre supply and fitting, brake replacement, wheel alignment, exhaust repairs, air conditioning servicing, diagnostics, battery replacement,…
Serves local motorists and vehicle owners in Chatham, Kent, including drivers seeking garage support, tyres and replacement car parts for their vehicles.
Financial Health
StrongStrong · Growing, Hiring · 11% CAGR over 2y
Location
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Computed from 3 filingsSupplies and installs residential flooring products including carpets, vinyl, luxury vinyl tiles, laminate, and wood flooring. Provides showroom retail, measuring and estimating services, subfloor…
Serves residential customers and homeowners in Cheltenham and Gloucester seeking carpets, vinyl, laminate, wood flooring, rugs and fitting services from a local showroom.
Financial Health
HealthyHealthy · -18% CAGR over 2y
Location
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Computed from 5 filingsProvides plumbing and heating services including boiler installation, servicing and repairs, central heating system installation, and oil‑to‑gas conversions. Supplies and maintains boilers, offers…
Serves homeowners and domestic customers across Northern Ireland, particularly Belfast, Lisburn, Antrim and Ballymena, including households using heating grants or cover plans.
Financial Health
WeakWeak · -11% CAGR over 4y
Location
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Computed from 3 filingsProvides residential building services specialising in loft conversions and home extensions. Designs and constructs dormer, Velux and L‑shaped loft conversions, and offers project consultation,…
Serves homeowners and residential property owners in North London, Hertfordshire and Essex considering loft conversions, extensions and home improvement projects.
Financial Health
StrongStrong · Growing · 0% CAGR over 2y
Location
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Computed from 5 filingsProvides private dental care including check-ups, fillings, crowns, dentures and implants, alongside cosmetic treatments such as teeth whitening and veneers. Also offers hygiene services, braces, gum…
Serves private dental patients, including adults, children, families and emergency patients seeking ongoing or one-off care. Targets local consumers in York/Acomb looking for routine, cosmetic and…
Financial Health
HealthyHealthy · Hiring · 9% CAGR over 4y
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Computed from 3 filingsDevelops and builds residential housing developments, constructing new-build houses and marketing them for sale, including detached and multi-bedroom homes within planned estates and small…
Serves private homebuyers seeking new-build 1-5 bedroom homes in West Country and South West locations, including Bristol, Bath, Devon and Somerset.
Financial Health
StableStable · -2% CAGR over 2y
Location
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Computed from 3 filingsSupplies coal, smokeless fuels, firewood and kiln‑dried logs for domestic heating, open fires and multi‑fuel stoves. Provides bagged solid fuels, accessories and garden supplies, with delivery…
Serves domestic customers using open fires, multi-fuel stoves and cookers, with local delivery across Rossendale and surrounding Lancashire towns plus nationwide pallet-delivery buyers.
Financial Health
WeakWeak · -18% CAGR over 2y
Location
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Computed from 3 filingsInstalls and services domestic boilers, central heating systems, and air conditioning units. Provides boiler replacements, heating repairs, annual servicing, and general plumbing work, including…
Serves homeowners and domestic customers around Blackpool, Preston, Lancaster and the Fylde Coast, with some public sector work for local authorities such as councils.
Financial Health
WeakWeak · 0% CAGR over 2y
Location
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Computed from 5 filingsProvides veterinary services for pets and farm livestock, including consultations, vaccinations, nurse clinics, laparoscopic surgery, preventative healthcare, microchipping and pet passports. Also…
Serves pet owners in Wrexham, Shotton and Penyffordd, plus farmers, smallholders and livestock businesses across North Wales, Cheshire and North Shropshire, including beef, dairy, sheep and…
Financial Health
WeakWeak · Hiring · 4% CAGR over 4y
Location
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Computed from 3 filingsSupplies and installs carpets, carpet tiles, laminate flooring, vinyl flooring, luxury vinyl tiles, and natural flooring for residential and commercial properties. Also sells rugs, underlay, door…
Serves homeowners and commercial property customers in Stroud, the Five Valleys and surrounding areas, including people fitting out homes and local businesses needing interior finishes.
Financial Health
WeakWeak · 0% CAGR over 2y
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Computed from 5 filingsProvides general and cosmetic dental services including routine check-ups, oral hygiene care, dental implants, smile makeovers and adult orthodontics. Offers consultations and preventative dental…
Serves private dental patients, including families and adults seeking general, hygiene, cosmetic, implant and orthodontic care, primarily in Shrewsbury, Shropshire and surrounding areas.
Financial Health
DistressedDistressed · -72% CAGR over 4y
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Computed from 2 filingsProvides self-drive rental of commercial vehicles including vans, trucks, minibuses, HIAB crane lorries and Moffett forklift trucks. Offers short‑term and long‑term hire to businesses and private…
Serves a mixed B2B, public sector and consumer market across mainland Britain, including self-employed tradespeople, SMEs, local authorities, large corporates and private individuals.
Financial Health
StrongStrong
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Computed from 5 filingsProvides installation, servicing, and repair of gas, oil, and LPG boilers and heating systems. Offers central heating upgrades, radiator and smart control installation, boiler care plans, air…
Serves B2C homeowners and residential landlords in Southampton, Portsmouth and Hampshire needing boiler, central heating and gas safety support for gas, oil and LPG systems.
Financial Health
HealthyHealthy · Hiring · 2% CAGR over 4y
Location
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Computed from 3 filingsInstalls, services and repairs gas boilers and central heating systems for residential properties. Also installs air source heat pumps and underfloor heating, and provides boiler replacements, safety…
Serves domestic homeowners, landlords and businesses needing heating and energy services across Edinburgh, the Lothians, Fife, Scottish Borders and the Central Belt.
Financial Health
StrongStrong · Growing, Hiring · 8% CAGR over 2y
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Computed from 5 filingsProvides vehicle servicing, maintenance and performance tuning for Audi, Volkswagen, Seat, Skoda and Porsche cars. Offers MOT testing, diagnostics, wheel alignment, tyre fitting, air conditioning…
Serves private motorists and performance car enthusiasts who own Audi, Volkswagen, Seat, Skoda and Porsche vehicles, seeking specialist maintenance, MOT, tyres, diagnostics, tuning and related…
Financial Health
HealthyHealthy · Hiring · 6% CAGR over 4y
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Computed from 5 filingsProvides plumbing, heating and air conditioning services, including boiler installation, repair and servicing, oil and LPG boiler systems, underfloor heating, heat pump installation, bathroom…
Serves homeowners, landlords and commercial premises in Coventry, Warwickshire and the West Midlands needing plumbing, heating, boiler, bathroom and air conditioning services.
Financial Health
StrongStrong · Hiring · 2% CAGR over 4y
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Computed from 5 filingsOperates dental practices providing NHS and private dental care, including routine check-ups, cosmetic dentistry, teeth whitening, crowns, bridges, root canal treatments, hygienist services, and…
Serves individual dental patients seeking NHS or private care across Oxford and Swindon, including adults, children, people eligible for NHS treatment, private cosmetic dentistry patients and nervous…
Financial Health
HealthyHealthy · -7% CAGR over 4y
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Financial sub-scores
Computed from 3 filingsProvides installation, servicing and repair of gas boilers, central heating systems and plumbing. Offers maintenance care plans, landlord services, finance options for new boilers, and 24/7 emergency…
Serves homeowners, landlords and small commercial premises needing boiler, heating and plumbing support, with emphasis on domestic, commercial and LPG boiler customers in Tamworth, Wilnecote and…
Financial Health
StrongStrong · Growing, Hiring · 20% CAGR over 2y
Location
Unlock all 124 leads
Showing 49 of 124 — +75 more with verified decision-maker contacts, live data, and CRM sync.
Unlock all 124 leads
Showing 49 of 124 — +75 more with verified decision-maker contacts, live data, and CRM sync.
How i-Promote usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. B2C companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of B2C companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
i-Promote is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
UK B2C by Advertising
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Frequently asked questions
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