B2C Companies Using Google AdSense in the UK: 564 Active Firms (2026)
B2C companies using web ad monetisation earn advertising revenue from consumer traffic on public websites in the UK.
For consumer-facing site operators, the page-level ad-monetisation tag usually sits between audience development, commercial yield and analytics, rather than in a conventional IT buying centre. Adoption suggests a public-site model with enough repeat traffic to make automated display placements worth the operational overhead: consent prompts, analytics access, content governance and ad-quality checks. The buyer is often a founder, commercial manager or small digital team in a lean publisher, marketplace, comparison site, travel service or community-led business. Engagements are typically self-serve and low-commitment at the supplier end, but they still require ongoing editorial volume and a working understanding of how website changes affect monetisable impressions.
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The UK adoption cohort comprises 564 actively trading companies, making this a small but visible slice of consumer web monetisation rather than a general advertising-technology population. Reported employment totals 473 people. Within the sector's advertising-stack ranking, this tag sits third at 9.8%, behind higher-share advertising tags in the same category. Registered-region skew is concentrated in London at 23.0%, followed by the South East at 11.5%, the South West at 10.8%, the North West at 10.1% and the East of England at 9.2%. That spread points to a mix of metropolitan media sites and regional consumer operators.
Consumer advertising on public websites makes privacy and consent controls part of revenue operations, not just legal housekeeping. Companies running this stack need consent prompts, tag-governance discipline and contractual clarity over analytics, ad placement and content classification. Smaller publishers tend to accept standard platform terms, while larger consumer sites can separate editorial, advertising operations and compliance responsibilities. Market structure is therefore partly determined by traffic quality and brand-safety tolerance: thin sites may monetise visits, but repeat-audience operators are better placed to protect yield when browsers, consent choices or advertiser restrictions reduce addressable impressions.
Ad-funded consumer sites appear to be moving towards more deliberate yield management rather than simple tag placement. Browser privacy changes, consent fatigue and advertiser scrutiny tend to favour operators with repeat audiences, clean page templates and staff who understand both content and commercial operations. Smaller site owners may keep the tool because it is easy to operate, while mid-market publishers may combine it with direct sales, affiliate revenue or commerce-led media. Consolidation pressure is likely to come less from the tag itself and more from the cost of maintaining traffic, compliance and content quality.
Adoption by company size
Adoption of Google AdSense varies by company size across the trading UK B2C companies in this cohort. 0.7% of the 54,825 companies with under 10 employees run Google AdSense (401 detected). 0.6% of the 26,843 companies with 10–50 employees run Google AdSense (158 detected). 0.3% of the 3,060 companies with over 50 employees run Google AdSense (8 detected). That is a 0.4% gap between the over 50 employees and under 10 employees bands.
564
Active firms
2026
9.8%
Of detected Advertising share
UK B2C
6
Median headcount
Filed accounts
999
Verified contacts
Across this cohort
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Key facts
About 1% of the trading cohort reports turnover above £5M (8 of 564 firms) — the rest sits below that revenue band.
12% of the cohort was incorporated since 2022 (71 firms), so a sizeable share is in its first few filing cycles.
Among 5,775 B2C companies with an advertising system detected, this web-ad monetisation system sits at 9.8% (564), behind larger ad platforms at 74.8% (4,319) and 15.4% (889).
London accounts for 23.0% (130) of registered offices among B2C firms running this web-ad monetisation system, followed by the South East at 11.5% (65), South West at 10.8% (61), North West at 10.1% (57), and East of England at 9.2% (52).
Analytics tooling appears alongside this advertising system in 67.4% (380) of B2C firms, content-management software in 56.6% (319), edge-network/security tooling in 53.7% (303), and tag-management tooling in 45.6% (257).
Overlapping sector classifications put Travel & Hospitality at 20.7% (117), Field Services & Trades at 17.6% (99), Automotive Retail at 8.0% (45), FMCG at 7.6% (43), and Healthcare Provider at 7.4% (42).
Financial-status bands are spread across the cohort: 23.8% (134) sit in the upper band, 22.9% (129) in the next band, 20.6% (116) in the middle band, 17.0% (96) in a lower band, 11.0% (62) in the lowest band, and 4.8% (27) lack enough history.
Advertising market share among UK B2C
Share of the 5,775 UK B2C with a detectable system. As of June 2026.
What else do Google AdSense-running B2C run?
Share of the 564 Google AdSense-running UK companies where each technology was also detected. As of June 2026.
Where Google AdSense B2C are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
6
Median headcount
£390.9K
Median UK turnover
1.4%
Above £5M turnover
71
Incorporated since 2022
999 verified decision-maker contacts
across these 564 companies, with emails available in Firmbase. Filter by role, seniority and stack.
Top UK B2C using Google AdSense
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 5 filingsPublishes consumer magazines and digital media covering hobbies, motoring, farming, fitness, and technology. Operates multiple media brands producing editorial content, websites, and related events,…
Serves consumer audiences with specialist interests in motoring, farming, smallholding, fitness, wellbeing, hobbies, technology and transport, alongside advertisers seeking access to these niche…
Financial Health
HealthyHealthy · Hiring · 10% CAGR over 4y
Location
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Computed from 3 filingsPublishes free regional magazines and online content featuring local events, community news, interviews, lifestyle articles, and listings. Sells advertising space and sponsored features and produces…
Serves consumers and local communities across south east England, with content for residents seeking local events, activities, lifestyle features and competitions. Also sells to local businesses and…
Financial Health
HealthyHealthy · Hiring · 11% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsOperates an online travel comparison website that aggregates holiday packages, flights, hotels, cruises, and city breaks from multiple travel providers, allowing users to search, compare, and book…
Targets UK consumers and families seeking discounted leisure travel, including package holidaymakers, city-break travellers, cruise customers, skiers and Disney/UK holiday buyers departing from UK…
Financial Health
HealthyHealthy · 0% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsOperates an online parenting media platform publishing articles, news, reviews and guides on fatherhood, family life, and parenting. Produces podcasts and digital content and hosts an online…
Serves parents globally, especially fathers and new dads, covering families with babies, toddlers, children and teens, plus parents and grandparents seeking family-focused content.
Financial Health
StrongStrong · Growing, Hiring · 25% CAGR over 4y
Location
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Financial sub-scores
Computed from 4 filingsOperates a British Asian music and entertainment television channel and digital media platform. Produces and distributes music, entertainment and cultural programming, runs an online radio service,…
Serves British South Asian entertainment audiences, especially Punjabi and Bollywood music fans, plus advertisers seeking this demographic and aspiring media creatives via academy, apprenticeship and…
Financial Health
HealthyHealthy · Hiring · 26% CAGR over 3y
Location
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Financial sub-scores
Computed from 5 filingsOperates an online travel website that aggregates and compares holiday deals from multiple travel providers. Offers booking options for package holidays, flights, hotels, cruises, city breaks, ski…
Serves UK consumers, couples and families looking for package holidays, flights, hotels, cruises, city breaks, ski trips, Disney holidays and UK breaks from regional departure airports.
Financial Health
StableStable · -5% CAGR over 4y
Location
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Computed from 5 filingsOperates an online country music media platform publishing news, interviews, articles, podcasts, radio streams and music videos. Produces and distributes the CountryLine TV show and related digital…
Serves consumers who are country music fans, including listeners and viewers seeking online radio, TV shows, interviews, news, podcasts and live-session content, with emphasis on UK and European tour…
Financial Health
HealthyHealthy · Growing · 0% CAGR over 4y
Location
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Operates an online property portal offering property search for homes for sale and rent, mortgage and finance information, valuation requests, and directories of estate and letting agents,…
Serves UK property consumers, including homebuyers, renters, sellers, landlords and investors, plus people seeking support with mortgages, conveyancing, valuations, agents and moving home.
Financial Health
N/AN/A
Location
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Financial sub-scores
Computed from 5 filingsOperates an online platform that lists family-friendly attractions, events, theatre shows and activity venues, allowing users to search by location, read reviews and access ticket offers and…
Serves parents and families across the UK seeking child-friendly days out, events, theatre tickets and deals, plus visitor attractions and advertisers wanting to reach family audiences.
Financial Health
WeakWeak · Hiring · 26% CAGR over 4y
Location
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Financial sub-scores
Computed from 4 filingsOperates an online directory and information platform for parents to search and review nurseries, schools, tutors, nannies, clubs, camps, and other child‑related services, alongside job listings,…
Serves UK parents and carers seeking childcare, education, tutoring, special needs support and children’s activities, as well as nurseries, schools, tutors, clubs and family-focused businesses…
Financial Health
WeakWeak · -11% CAGR over 3y
Location
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Computed from 5 filingsProduces podcasts, video content and written articles focused on Liverpool FC, including match previews, analysis and fan commentary. Publishes free and subscription content via its website and app,…
Serves Liverpool FC supporters, particularly match-going and engaged fans seeking fan-led coverage, podcasts, videos, writing, live events and supporter community content.
Financial Health
StableStable · 0% CAGR over 4y
Location
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Computed from 5 filingsPublishes online travel and culture content including local destination guides, articles, interviews, films and podcasts. Provides travel resources and curated recommendations highlighting local…
Sells to consumers interested in culturally informed, conscious travel, especially younger travellers seeking local guides, travel advice, city experiences and subculture-led destination content…
Financial Health
StrongStrong · Hiring · 22% CAGR over 4y
Location
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Computed from 5 filingsOperates a news media platform and television channel publishing breaking news, articles and video coverage on politics, world affairs, business, sports and entertainment, and streaming live news…
Serves consumer readers and viewers seeking Pakistan-focused and international news, sports, entertainment, business, health and live TV coverage.
Financial Health
StrongStrong
Location
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Operates an online platform for Lotus car enthusiasts featuring discussion forums, news, reviews, blogs, motorsport coverage and long‑term vehicle tests. Also hosts classified adverts and an online…
Targets Lotus car owners, enthusiasts, prospective buyers and collectors, plus automotive brands and advertisers seeking to reach the Lotus community.
Financial Health
N/AN/A · 0% CAGR over 1y
Location
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Financial sub-scores
Computed from 5 filingsPublishes a print and online magazine covering contemporary art and culture, featuring articles, interviews and photography on art, design, architecture, film and music, and operating related…
Sells to consumers interested in contemporary art and culture, including readers, subscribers and shoppers seeking content on art, design, photography, architecture, fashion, film and creative…
Financial Health
StrongStrong · Growing, Hiring · 5% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsPublishes a community newspaper and online news site featuring local news, sport, events and feature articles. Also offers advertising, family notices, business directory listings, job adverts, and…
Serves a mixed local market of residents, community groups, sports clubs and families, plus local businesses and employers seeking advertising, directory listings, job postings and public notices in…
Financial Health
HealthyHealthy · Hiring · 41% CAGR over 2y
Location
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Computed from 5 filingsOperates a website publishing buying guides, comparisons, and reviews for bedding and bedroom products. Covers items such as duvets, bed sheets, pillows, mattress toppers, mattress protectors, and…
Serves UK consumers researching and comparing bedding, mattresses, sleep accessories and bedroom essentials, including shoppers with specific sleep comfort, allergy, temperature or shared-bed needs.
Financial Health
StableStable · -5% CAGR over 4y
Location
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Computed from 5 filingsOperates a radio broadcasting service featuring music and talk programmes aimed at baby boomer audiences. Streams live shows online and via digital radio, provides themed stations, programme…
Serves baby boomer listeners interested in classic music, radio programmes and community features, and sells advertising to brands seeking to reach this older consumer audience.
Financial Health
StrongStrong · Growing, Hiring · 97% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsOperates an online travel platform that curates and lists boutique hotels, villas, B&Bs and holiday rentals worldwide, allowing users to browse properties, access travel advice, check availability…
Serves leisure travellers seeking boutique hotels, guesthouses, villas and house rentals, plus independent accommodation owners wanting to list properties. Also engages travel media for press…
Financial Health
HealthyHealthy · Hiring · 5% CAGR over 4y
Location
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Computed from 5 filingsOperates an online property platform listing new-build homes for sale. Provides searchable listings by price, property type and bedrooms, along with property alerts, home‑buying guides, mortgage…
Sells to consumers looking to buy newly built homes, especially first-time buyers and people upgrading. Serves homebuyers searching for apartments, houses and retirement properties, and connects them…
Financial Health
StableStable · -2% CAGR over 4y
Location
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Computed from 4 filingsOperates an online information portal listing retirement housing schemes, care homes, and housing services for older people. Provides searchable directories, guidance on housing options, care and…
Serves older people and their families seeking retirement housing or care homes in the UK, alongside housing and care providers, advice agencies and advertisers targeting the older persons’ housing…
Financial Health
StrongStrong
Location
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Computed from 5 filingsPublishes a local newspaper and news website covering community news, sport, events, business, and lifestyle stories. Also provides classified listings, public notices, job listings, and advertising…
Serves local residents in Saffron Walden, Duxford, Great Chesterford and surrounding Essex areas, alongside local businesses, recruiters, estate agents and public notice advertisers seeking regional…
Financial Health
StableStable · -4% CAGR over 4y
Location
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Computed from 5 filingsOperates a commercial radio station broadcasting music, local and national news, sport, weather, and entertainment programming via FM, DAB, online streaming, and mobile app, and sells on-air and…
Serves consumers and radio listeners across Devon and Plymouth, while selling advertising and sponsorship opportunities to local businesses, event organisers and community-facing organisations…
Financial Health
StableStable · 0% CAGR over 4y
Location
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Computed from 5 filingsOperates an online information and directory service for housing and care options for older people, including retirement housing and care homes. Provides searchable listings, guidance on housing…
Serves older people and their families across the UK considering retirement housing or care homes, plus housing and care providers and advice agencies.
Financial Health
StrongStrong
Location
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Computed from 5 filingsOperates an online price comparison platform for consumer finance products, including personal loans, secured loans, mortgages and credit cards. Provides eligibility checks and matches applicants…
Serves consumers seeking loans, mortgages, credit cards or car finance, including homeowners, first-time buyers, self-employed borrowers, pensioners and people with bad credit, plus businesses…
Financial Health
StrongStrong · Growing, Hiring · 50% CAGR over 4y
Location
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Computed from 5 filingsOperates an online directory and content portal that aggregates links to third‑party websites across categories such as travel deals, hotels, insurance, fashion, gadgets, entertainment and news, and…
Serves consumers browsing online directories for holidays, hotels, fashion, insurance, news, entertainment and deals, plus businesses seeking free website listings or advertising links.
Financial Health
HealthyHealthy · Hiring · 17% CAGR over 4y
Location
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Operates an online travel blog publishing destination guides, travel tips, and resources focused on solo female travel. Provides articles on cities, attractions, and travel planning, and monetises…
Serves consumer travellers, particularly solo female travellers, looking for destination guidance, travel help and product recommendations across North America, Europe and South America.
Financial Health
N/AN/A
Location
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Computed from 5 filingsOperates an online travel booking platform offering package holidays, city breaks, hotel stays and travel deals. Enables users to search destinations, compare holiday options, and book flights and…
Sells to consumers seeking low-cost leisure travel, including families, couples and groups booking package holidays, city breaks, UK breaks, Disneyland Paris trips, hotels and ferries, primarily for…
Financial Health
StrongStrong
Location
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Computed from 4 filingsOperates an online business directory website that lists UK companies across multiple industries, providing company names, categories, addresses, telephone numbers, and links to external websites for…
Financial Health
HealthyHealthy · -21% CAGR over 3y
Location
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Computed from 5 filingsOperates online news and media platforms publishing articles and features on national and international news, corporate developments, public sector updates, and business and travel topics, and…
Serves readers, advertisers and organisations interested in Indian corporate, public sector, infrastructure, travel and tourism news, including businesses, government-linked bodies and industry…
Financial Health
StableStable · Hiring · 4% CAGR over 4y
Location
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Computed from 5 filingsOperates an online platform listing baby and toddler classes and parent activities. Enables parents to search by age and date, view schedules, and book sessions such as music, swimming, gymnastics,…
Serves parents, expectant parents and carers of babies, toddlers and young children seeking local activities, plus UK children’s activity providers listing classes and taking bookings.
Financial Health
HealthyHealthy · Hiring · 34% CAGR over 5y
Location
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Computed from 2 filingsOperates a professional football club, managing men’s, women’s and youth teams and organising competitive matches. Generates revenue through ticket and season ticket sales, hospitality packages,…
Serves football supporters and local audiences buying match tickets, season tickets, memberships, streaming, merchandise and hospitality, plus businesses and private groups booking sponsorship,…
Financial Health
StrongStrong · Hiring · 100% CAGR over 1y
Location
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Computed from 4 filingsOperates an online news publication producing articles and commentary on politics, justice, business, culture, health, sports and technology, with reporting focused on Black communities and…
Serves readers seeking U.S. news, politics, justice, culture, business and health coverage from Black perspectives, plus donors supporting Black community-focused journalism.
Financial Health
HealthyHealthy · Hiring · 33% CAGR over 3y
Location
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Computed from 5 filingsOperates an online business directory website that lists UK companies by city and category, providing basic business information such as company names, addresses, telephone numbers, and links to…
Financial Health
StableStable
Location
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Computed from 5 filingsPublishes online gardening advice, blogs, and video guides through a horticulturist’s website, and sells gardening-related products and books. Also offers media appearances, public speaking, and…
Serves home gardeners and gardening enthusiasts, alongside media organisations, event organisers, charities and commercial partners looking to engage a TV gardening personality.
Financial Health
StableStable · Hiring · 3% CAGR over 4y
Location
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Computed from 5 filingsOperates an online information service and directories of retirement housing, care homes, and housing support services, providing search tools, guides, and advice to help older people find suitable…
Serves older people in the UK considering retirement housing or care homes, their families and carers, plus housing and care providers and advice agencies.
Financial Health
StrongStrong
Location
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Computed from 5 filingsOperates an online directory and information service for retirement housing, care homes and housing-related services. Provides searchable listings of schemes and providers, guidance on housing and…
Serves older people and their families seeking retirement housing, care homes or later-life housing advice, and also supports housing advice agencies and care or housing providers that list and…
Financial Health
StrongStrong
Location
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Computed from 5 filingsOperates a holiday cottage letting agency, selecting and marketing self‑catering properties and enabling guests to search availability and book short‑term stays, including dog‑friendly, large, and…
Serves consumers planning self-catering cottage holidays in Wales, including families, couples, groups and dog owners seeking beach, countryside, Snowdonia, farm-stay, hot tub or large-cottage…
Financial Health
StrongStrong · Growing, Hiring · 19% CAGR over 4y
Location
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Computed from 5 filingsGoverns and operates professional squash tours, organising international tournaments and challenger events, maintaining world player rankings, and publishing match results, news, and statistics.…
Serves a mixed audience of squash fans, ticket buyers, streaming subscribers, professional players, tournament stakeholders and commercial partners following the global professional squash tour.
Financial Health
StableStable · -13% CAGR over 4y
Location
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Computed from 5 filingsOperates an online directory listing car wash facilities across UK cities. The platform allows users to search by location, view maps, and access customer ratings and reviews for services such as…
Serves UK motorists and vehicle owners looking for local car wash and vehicle cleaning options, particularly across major UK cities.
Financial Health
HealthyHealthy · 0% CAGR over 4y
Location
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Computed from 5 filingsOperates an online travel booking platform offering holiday packages that combine flights and hotel accommodation, with options for airport transfers, baggage, and low‑deposit bookings, with…
Serves UK consumers and leisure travellers looking to book ATOL-protected package holidays online or by phone.
Financial Health
HealthyHealthy · Growing · 0% CAGR over 4y
Location
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Operates an online blog that publishes articles and reviews about restaurants, bars, breweries and dining experiences, featuring posts on food, drinks and hospitality venues and travel.
Financial Health
N/AN/A
Location
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Computed from 5 filingsOperates a chain of cinemas screening mainstream films and special event broadcasts, including opera and theatre productions. Provides film listings, online ticket booking, gift cards, and accessible…
Sells to cinema-goers and local communities visiting independent UK cinemas, including families, parents with babies, children, and audiences needing subtitled, sensory-friendly or accessible…
Financial Health
StableStable · Hiring · 34% CAGR over 4y
Location
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Computed from 5 filingsOperates an informational website about scarves, shawls and wraps, publishing guides on tying styles, advice on collecting and care, historical information on scarves, and references to books about…
Serves consumers interested in scarves and related accessories, including scarf wearers seeking styling guidance, collectors, and readers researching scarf history and books.
Financial Health
StrongStrong · Growing, Hiring · 19% CAGR over 4y
Location
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Computed from 5 filingsDevelops and publishes family‑friendly video games for mobile and handheld devices. Works with television production companies and entertainment brands to create licensed quiz and entertainment apps…
Serves TV production companies and global brand owners seeking family-friendly mobile game/app adaptations, while also reaching consumers who play handheld and mobile games based on entertainment…
Financial Health
StrongStrong · Hiring · 15% CAGR over 4y
Location
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How Google AdSense usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. B2C companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of B2C companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Google AdSense is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
UK B2C by Advertising
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