B2C Companies Using Simpli.fi in the UK: 88 Active Firms (2026)
B2C adtech users sell consumer products or services while using website-detected digital advertising infrastructure in the UK.
For consumer-facing advertisers, this kind of adtech usually sits between paid-media buying, audience segmentation and conversion measurement rather than core transaction processing. Adoption tends to signal an in-house or closely managed agency function with enough budget to test geotargeted, retargeted and display-led campaigns, particularly where sales are won through local catchments, bookings, enquiries or repeat consumer demand. The buyers are usually marketing, ecommerce and commercial teams, with procurement light in smaller operators and more formal in multi-site or subscription-led businesses. It is less a marker of software production than of performance-marketing maturity.
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Across the UK, 88 actively trading B2C firms are detected running this advertising platform, so adoption is visible but narrow in the consumer-facing advertising stack. Reported employment totals 1,794 people, with 76 of 76 firms reporting headcount, and the median adopter is small by staffing profile at 7 employees while recording median turnover of about £530,000. Within the wider detected advertising category, the platform accounts for 1.5%, placing it sixth in the ranking below search, social and publisher-ad systems. Regionally, the cohort is weighted towards the East of England and North West, each at 15.9%, followed by the South East at 13.6%, the South West at 12.5% and London at 11.4%.
Consumer-facing advertisers using audience-targeting infrastructure sit within the ordinary UK privacy and marketing regime rather than a sector licence. GDPR and ICO guidance matter because campaign tracking, consent banners, hashed customer lists and lookalike audiences can all involve personal information. Procurement tends to be shaped by attribution needs and agency relationships: smaller operators often buy through media partners, while larger retailers, healthcare providers, property groups and travel operators usually ask for clearer controls over consent evidence, retention periods, suppression lists and cross-site measurement. Where regulated consumer services are involved, claims governance can matter as much as media efficiency.
Adoption appears likely to remain selective rather than universal. The cohort leans towards businesses where local demand, consumer intent and repeat enquiry flows make audience buying useful, but many adopters still look operationally modest rather than enterprise-scale. Pressure on consent quality and browser-based tracking tends to favour advertisers with cleaner customer records, better tagging discipline and closer control over agencies. Smaller firms may continue to rely on bundled media services, while more mature operators are likely to rationalise around fewer platforms, clearer measurement ownership and marketing teams that can defend spend with board-level evidence.
Adoption by company size
Adoption of Simpli.fi rises with company size across the trading UK B2C companies in this cohort. 0.1% of the 54,825 companies with under 10 employees run Simpli.fi (52 detected). 0.1% of the 26,843 companies with 10–50 employees run Simpli.fi (27 detected). 0.2% of the 3,060 companies with over 50 employees run Simpli.fi (6 detected). That is a 0.1% gap between the over 50 employees and under 10 employees bands.
88
Active firms
2026
1.5%
Of detected Advertising share
UK B2C
7
Median headcount
Filed accounts
218
Verified contacts
Across this cohort
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Key facts
About 9% of the trading cohort reports turnover above £5M (8 of 88 firms) — the rest sits below that revenue band.
7% of the cohort was incorporated since 2022 (7 firms), so a sizeable share is in its first few filing cycles.
Among B2C companies with a detectable advertising system, this system accounts for 1.5% (88) of detected use; the largest system accounts for 74.8% (4,319) out of a 5,775-company detectable base.
The registered-office mix is spread outside London: East of England and North West each represent 15.9% (14), followed by South East 13.6% (12), South West 12.5% (11) and London 11.4% (10).
Co-detections suggest a conventional acquisition stack, with 64.8% (57) also running a web-publishing platform, 63.6% (56) analytics, 54.5% (48) tag management and 52.3% (46) bot protection.
Overlapping sector tags lean towards local-service markets: Field Services & Trades 26.1% (23), Real Estate & Property 18.2% (16), Construction 15.9% (14), Travel & Hospitality 12.5% (11) and Healthcare Provider 11.4% (10).
Financial-health screening is uneven, with 25.0% (22) classified as stable, 17.0% (15) weak, 10.2% (9) distressed and 4.5% (4) with insufficient history.
Advertising market share among UK B2C
Share of the 5,775 UK B2C with a detectable system. As of June 2026.
What else do Simpli.fi-running B2C run?
Share of the 88 Simpli.fi-running UK companies where each technology was also detected. As of June 2026.
Where Simpli.fi B2C are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
7
Median headcount
£529.6K
Median UK turnover
9.1%
Above £5M turnover
7
Incorporated since 2022
218 verified decision-maker contacts
across these 88 companies, with emails available in Firmbase. Filter by role, seniority and stack.
Top UK B2C using Simpli.fi
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 2 filingsOperates an online price comparison platform for travel products, allowing users to compare deals on package holidays, flights, hotels, car hire, travel insurance and related travel extras from…
Serves UK consumers planning leisure travel, including holidaymakers, families, couples, city-break travellers, cruise passengers, drivers hiring cars, and people seeking travel insurance or airport…
Financial Health
WeakWeak · -9% CAGR over 1y
Location
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Computed from 2 filingsOperates an online price comparison platform for holidays. Aggregates offers from multiple travel companies, allowing users to search and compare package holidays, flights, and hotel deals by…
Targets UK consumers planning leisure travel, including families, couples and individuals seeking package holidays, all-inclusive breaks, city trips, cruises and last-minute deals from UK airports.
Financial Health
DistressedDistressed · -33% CAGR over 1y
Location
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Computed from 4 filingsRetailer selling household, garden and lifestyle products through online and catalogue channels, including cleaning tools, kitchen gadgets, garden equipment, mobility aids, health products, clothing…
Sells directly to UK consumers and households, particularly catalogue and online shoppers seeking home, garden, motoring, health, wellbeing and mobility products, including older adults needing…
Financial Health
DistressedDistressed · -9% CAGR over 3y
Location
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Computed from 5 filingsDevelops and publishes board, card, puzzle and strategy games for mobile devices and PCs. Creates and licences its own game software and intellectual property, distributing titles through app stores…
Serves mobile and PC gamers who buy board, card, puzzle and strategy games through app stores, and licenses game IP to businesses in the mobile and PC software industry.
Financial Health
StableStable · 0% CAGR over 4y
Location
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Computed from 3 filingsDevelops and distributes at‑home fertility testing products, including smartphone‑connected sperm analysis devices and software that measure semen parameters such as count, motility, and…
Serves consumers, especially men and couples trying to conceive or concerned about fertility, and also engages fertility clinics, professionals and affiliates through partner channels.
Financial Health
DistressedDistressed · -9% CAGR over 2y
Location
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Operates a network of private hospitals and clinics providing elective surgery, medical treatments, diagnostic imaging and health checks. Services cover specialties including orthopaedics,…
Sells to self-pay and privately insured patients across the UK seeking private hospital, clinic and diagnostic services, including adults, children and corporate occupational health customers; also…
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Computed from 5 filingsOperates an online shop selling alcohol‑free beers, wines, spirits and ready‑to‑drink beverages. Provides courses and community support for reducing alcohol consumption, and organises industry…
Serves consumers seeking to reduce or stop drinking, alongside alcohol-free and low/mid-strength drinks brands, retailers, bars, restaurants, hospitality teams and policymakers involved in the…
Financial Health
WeakWeak · Hiring · 6% CAGR over 4y
Location
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Computed from 4 filingsProduces handmade frozen ready meals and desserts prepared in small batches and sold through online delivery boxes and click‑and‑collect. Also operates a deli offering meals, wines, cakes and artisan…
Serves UK consumers buying frozen ready-meal boxes, gift meals for occasions such as new parents, illness or house moves, local deli shoppers, and private or business customers needing catering for…
Financial Health
StrongStrong
Location
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Computed from 3 filingsOperates caravan and lodge holiday parks and residential park sites. Provides touring pitches and sells new and pre-owned holiday homes and lodges located across multiple leisure parks in the UK.
Serves consumers seeking caravan or lodge holiday-home ownership, touring pitches, or residential park homes in rural UK leisure locations, particularly the Lake District, Yorkshire, Lancashire,…
Financial Health
StrongStrong · Hiring · 22% CAGR over 2y
Location
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Computed from 5 filingsSells artisan cheeses through an online shop, including cheddar, soft, blue, goat and ewe varieties. Offers cheese gift boxes, hampers, and subscription boxes, along with chutneys, biscuits,…
Serves UK consumers buying cheese gifts, hampers and subscriptions, plus couples and event organisers seeking wedding cheese cakes, cheese tables and event options.
Financial Health
WeakWeak · 0% CAGR over 4y
Location
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Computed from 3 filingsOnline retailer of household rugs, offering Persian, Afghan, Indian, Chinese and modern designs in various materials and sizes. Also sells rug underlay and provides custom-made rugs tailored to…
Serves UK consumers and homeowners shopping online or in-store for rugs, rug underlay and custom-sized floor coverings for domestic rooms and interiors.
Financial Health
StableStable · -29% CAGR over 2y
Location
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Computed from 4 filingsOperates a network of property auction rooms and an online auction platform for residential, commercial, and land sales. Lists auction lots, manages bidding, and provides guides, catalogues, and…
Serves UK property sellers and buyers, including homeowners, landlords, investors, developers, self-builders and businesses seeking residential, commercial or land auction opportunities.
Financial Health
StableStable · Hiring · 16% CAGR over 3y
Location
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Computed from 5 filingsDistills and blends craft spirits for resale, producing products including dry gin, flavoured gin, rum and aperitif. Sells bottled spirits through its online shop and distributes to domestic and…
Sells to adult consumers buying craft spirits online in the UK and selected European markets, including Austria, Denmark, France, Germany, the Netherlands and Sweden.
Financial Health
WeakWeak · Hiring · 15% CAGR over 4y
Location
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Computed from 4 filingsOperates a taxi and private hire vehicle service providing passenger transport booked via mobile app or phone. Offers airport transfers, corporate account transport services, and a driver platform…
Serves consumers and business account customers in Liverpool booking taxis and airport transfers, and also targets private-hire drivers seeking platform work.
Financial Health
HealthyHealthy · Hiring · 6% CAGR over 3y
Location
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Computed from 4 filingsProvides legal services for industrial disease and personal injury claims, focusing on noise‑induced hearing loss, tinnitus and other workplace-related conditions. Assists workers, ex‑miners and…
Serves consumers across the UK, mainly current and former workers with workplace-related industrial disease claims, including ex-miners, military personnel, and employees exposed to noise, vibration,…
Financial Health
StrongStrong · Hiring · 14% CAGR over 3y
Location
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Computed from 3 filingsDesigns and sells decorative lighting fixtures including pendants, chandeliers, hanging lanterns, wall lights, ceiling lights, and table and floor lamps. Works with specialist manufacturers to…
Serves retail shoppers and design-led project buyers sourcing lighting for homes and interiors, including kitchen, dining, bathroom and exterior spaces, with options for bespoke requirements.
Financial Health
StrongStrong · Growing, Hiring · 15% CAGR over 2y
Location
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Computed from 3 filingsOperates a holiday estate offering self‑catering cottages, lodges, villas and apartments for short stays. Also provides on‑site amenities including a nine‑hole golf course, bar and brasserie…
Serves B2C leisure travellers seeking self-catering holidays in Highland Perthshire, including couples, families and groups, plus pet owners, golfers, restaurant diners and buyers interested in…
Financial Health
StableStable · -14% CAGR over 2y
Location
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Operates a private hospital providing medical and surgical treatments, diagnostic tests and imaging. Services include orthopaedics, ophthalmology, general surgery, cardiology, gynaecology,…
Serves private healthcare patients, including insured and self-funding individuals and families, seeking specialist care, diagnostics and hospital treatment, as well as healthcare professionals…
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Computed from 2 filingsOperates school holiday day camps for children and teenagers, providing supervised programmes that include sports, arts, games and outdoor activities. Camps are hosted at partner schools and leisure…
Sells to parents and guardians seeking school holiday day camps for children and teenagers, primarily families in London and the Home Counties.
Financial Health
DistressedDistressed · -44% CAGR over 1y
Location
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Computed from 4 filingsOrganises and operates the Badminton Horse Trials, an international equestrian eventing competition featuring dressage, cross‑country and show jumping. Manages event ticket sales, hospitality…
Sells to equestrian event attendees and fans, including ticket buyers, members, hospitality guests, campers, livestream viewers and shoppers. Also serves competitors, exhibitors, sponsors, media and…
Financial Health
StrongStrong · Growing, Hiring · 6% CAGR over 3y
Location
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Computed from 3 filingsOperates a rural estate offering self‑catering holiday cottages and lodges for short breaks and holidays. Provides outdoor activities including salmon and trout fishing, field sports, hiking, and…
Serves B2C holidaymakers seeking luxury Highland breaks, including families, couples, outdoor enthusiasts, anglers, field-sports visitors and prospective lodge owners interested in Scottish…
Financial Health
StableStable · Hiring · 8% CAGR over 2y
Location
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Computed from 5 filingsBuys residential properties directly from homeowners and markets properties for sale on their behalf. Provides property valuations, arranges viewings, and manages the sales process, offering options…
Serves private homeowners and residential property sellers who want a quick sale, cash purchase option, valuation, or no-upfront-fee estate agency route.
Financial Health
HealthyHealthy · Hiring · 11% CAGR over 4y
Location
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Computed from 2 filingsOperates as a holding company for a hospitality real estate and hotel operations group. Holds investments in subsidiaries involved in owning, developing and operating hotels, resorts, restaurants and…
Serves a mix of B2C and B2B markets: leisure and business travellers, hotel and campsite guests, restaurant/bar customers, plus investors and development partners in European city, urban and resort…
Financial Health
HealthyHealthy · 0% CAGR over 1y
Location
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Computed from 5 filingsDesigns, manufactures and sells hand‑decorated art pottery and ceramic pieces, including vases, ornaments and tableware. Also offers home décor items such as lamps, prints, jewellery, greeting cards…
Serves consumers, collectors and gift buyers interested in decorative pottery, lighting and home accessories, plus retail stockists seeking exclusive designs and product literature.
Financial Health
HealthyHealthy · Hiring · 6% CAGR over 4y
Location
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Computed from 3 filingsSells used cars, primarily Ford models, through a dealership offering vehicle sales, part exchange and purchasing of cars from owners. Also provides vehicle servicing, accessories, and arranges motor…
Serves private motorists and small businesses in Hampshire, including families, commuters and light-commercial vehicle users looking for used Ford and non-Ford vehicles.
Financial Health
StableStable · 0% CAGR over 2y
Location
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Computed from 5 filingsOperates a franchised Ford motor dealership selling new and used cars and vans. Provides vehicle servicing, MOT testing, repairs, parts and accessories, warranties and Motability vehicles, and runs…
Serves private motorists and Motability customers in Sussex, including buyers of new and used Ford and Fiat vehicles, Ford owners needing aftersales support, and local fuel station users.
Financial Health
StableStable · -69% CAGR over 4y
Location
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Designs, manufactures and sells hand‑decorated art pottery and ceramic collectibles, including vases, plaques and tableware. Also offers lamps, prints, greeting cards and gifts through an online…
Serves individual consumers, pottery collectors and gift buyers, including members of its collectors’ club, plus retail partners seeking exclusive designs and visitors interested in factory tours,…
Financial Health
N/AN/A
Location
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Computed from 3 filingsRetailer of interior design products and home accessories, including lighting, lampshades, candles, cushions, throws, picture frames and decorative objects. Also sells textiles, wallpapers and paints…
Serves consumers, homeowners and gift buyers decorating or furnishing homes, with a focus on showroom visitors in Norfolk and online retail customers.
Financial Health
WeakWeak · 3% CAGR over 2y
Location
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Designs, manufactures and sells art pottery and ceramic decorative ware, including vases, lamps and collectible pieces featuring hand‑painted designs. Also sells related items such as watercolour…
Sells to consumers buying premium art pottery, lighting, cards and gifts, and to collectors of decorative ceramics. Also serves retail stockists through retailer-exclusive designs, with UK and…
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Computed from 5 filingsDesigns and supplies fitted kitchens and bedrooms, and operates a showroom retailing kitchen appliances, sinks and taps, flooring, paints, doors, timber, tiles and DIY building supplies for home…
Sells to homeowners and DIY customers undertaking home renovations, particularly those buying kitchens, bedrooms, flooring, doors, paint, timber and related products. Also serves trade customers via…
Financial Health
StableStable · 0% CAGR over 5y
Location
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Computed from 5 filingsProvides hearing healthcare services including hearing tests and evaluations, supply and fitting of hearing aids, ear wax removal using microsuction or irrigation, tinnitus management support, ear…
Sells directly to consumers seeking hearing healthcare, including people with hearing loss, tinnitus or ear wax problems, and those needing hearing aids, hearing assessments, ear protection or…
Financial Health
StrongStrong · Hiring · 6% CAGR over 4y
Location
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Computed from 5 filingsDesigns and supplies fitted kitchens and interior cabinetry, offering showroom consultations, kitchen planning and project design. Showcases kitchen ranges and bespoke layouts from brands such as…
Serves consumers seeking fitted kitchens and home interior projects, likely homeowners and renovators visiting its showroom and reviewing past installations.
Financial Health
HealthyHealthy · 0% CAGR over 4y
Location
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Computed from 5 filingsProvides residential estate agency and lettings services, including property sales, rental listings, tenant sourcing, landlord services, property valuations, and marketing of homes. Operates property…
Serves residential property buyers, home sellers, landlords, tenants and buy-to-let investors in Portsmouth, Southsea and surrounding areas.
Financial Health
HealthyHealthy · Growing · 0% CAGR over 4y
Location
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Computed from 3 filingsDevelops and builds residential property developments, including apartments and detached family homes. Manages land and housing projects, promoting and selling new-build properties through planned…
Sells to private homebuyers seeking new-build family homes, detached houses and luxury apartments in Essex, Suffolk and nearby East of England villages and towns.
Financial Health
StrongStrong · Hiring · 87% CAGR over 2y
Location
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Computed from 5 filingsOperates a network of day nurseries providing childcare and early years education for babies, toddlers and preschool children. Services include full-day nursery care, funded childcare places, meals…
Serves parents and families in Bristol, Somerset and Devon seeking day nursery places for babies, toddlers and preschool children, including those using funded childcare hours.
Financial Health
WeakWeak · -6% CAGR over 4y
Location
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Computed from 5 filingsProvides security systems and monitoring services for homes and businesses, including installation of alarm systems, surveillance cameras, access control, fire alarms and smart home automation, with…
Serves homeowners, renters, new-build buyers, and commercial customers in automotive, convenience, education, healthcare, manufacturing, restaurant and retail sectors.
Financial Health
StableStable · -5% CAGR over 4y
Location
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Computed from 5 filingsProvides mortgage and insurance brokerage services, advising on first-time buyer, remortgage and buy-to-let mortgages, secured loans and commercial finance. Also arranges home, landlord, business,…
Serves consumers and businesses in Norfolk, including first-time buyers, home movers, remortgagers, buy-to-let landlords, limited-company property investors, and businesses seeking finance or…
Financial Health
StableStable · Hiring · 3% CAGR over 4y
Location
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Computed from 3 filingsDesigns and installs bespoke kitchens, including SieMatic kitchen systems, and supplies integrated appliances such as Neff. Provides kitchen planning, showroom consultations, and interior design…
Serves homeowners and private residential clients seeking luxury bespoke kitchens and interior design in Alderley Edge, Wilmslow, Manchester and across Cheshire.
Financial Health
WeakWeak · 0% CAGR over 2y
Location
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Designs and installs bespoke kitchens, specialising in SieMatic kitchen systems and integrated appliances. Provides kitchen planning, interior design consultation, and project-led supply and fitting…
Serves private residential clients and homeowners with high-end kitchen and interior projects, primarily in Alderley Edge, Wilmslow, Manchester and across Cheshire.
Financial Health
N/AN/A
Location
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Computed from 5 filingsProvides dental and cosmetic treatments including general and cosmetic dentistry, children’s dental care, dental implants and orthodontics, alongside facial aesthetics procedures such as injectable…
Serves local consumers and families in Willington, Repton, south Derbyshire and nearby areas, including children, nervous dental patients, and adults seeking cosmetic dentistry, facial aesthetics or…
Financial Health
HealthyHealthy · Hiring · 20% CAGR over 6y
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Computed from 3 filingsOperates a holiday and residential park offering static caravans, lodge holiday homes, and fully residential properties for purchase. Provides landscaped parkland grounds, leisure amenities, and…
Serves private consumers seeking holiday lodges, static caravans or residential park homes in coastal Suffolk, including lifestyle buyers, retirees and second-home owners looking for a rural retreat.
Financial Health
WeakWeak
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Computed from 2 filingsBuys and sells touring caravans and motorhomes, primarily pre‑owned models, through a dealership offering various berth sizes and brands. Also purchases caravans for cash and arranges collection,…
Sells to consumers seeking affordable pre-owned caravans and motorhomes, including families and leisure travellers. Also serves private owners looking to sell caravans or motorhomes, with nationwide…
Financial Health
DistressedDistressed · -78% CAGR over 1y
Location
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Computed from 3 filingsOperates residential care homes providing accommodation, nursing care and dementia care for older adults. Services include personal care, support with daily living, meals, activities, and staffed…
Serves older adults and their families seeking residential, nursing and dementia care in care homes across the North West and other listed UK regions.
Financial Health
StrongStrong · Growing, Hiring · 33% CAGR over 2y
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Computed from 5 filingsProvides custom golf club fitting services and sells golf equipment, including hand-built clubs, shafts, grips and accessories. Uses performance data and components from multiple golf brands to…
Serves individual golfers in the UK, including beginners, high handicappers, youth golfers and PGA professionals, seeking custom club fitting, golf equipment and related expertise.
Financial Health
StableStable · -65% CAGR over 4y
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Computed from 4 filingsProvides fee-only financial planning and wealth management services, including retirement planning, tax planning, investment portfolio management, asset allocation, estate planning, and cash-flow…
Serves individual consumers and private wealth clients, particularly people nearing retirement, already retired, experiencing life changes, or seeking education-led financial guidance.
Financial Health
StrongStrong · Hiring · 71% CAGR over 3y
Location
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Computed from 3 filingsSupplies and installs residential home improvement products including uPVC and aluminium windows, doors, bi-fold doors, double glazing, conservatories, solid roof systems, and roofline products such…
Serves private homeowners in Cambridgeshire, Norfolk and Lincolnshire seeking residential home improvement quotes for windows, doors, conservatories, double glazing, fascia and guttering.
Financial Health
StrongStrong · Hiring · 12% CAGR over 2y
Location
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Computed from 3 filingsOperates a theatre and arts venue hosting live performances, comedy, music events and cinema screenings. Provides workshops, youth theatre and community arts programmes, and manages surrounding…
Serves consumers and community groups on the Fylde Coast, including theatre and cinema audiences, families, young people and home-education learners, plus supporters buying memberships and…
Financial Health
HealthyHealthy · Hiring · 39% CAGR over 2y
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Computed from 3 filingsDevelops and sells holiday lodges within a private holiday park development. Offers two- and three-bedroom lodge homes with decking and parking, marketed as holiday properties, and provides…
Sells to private buyers, couples and families seeking holiday lodge ownership in Cumbria, the Eden Valley and near the Lake District, including dog owners wanting year-round leisure accommodation.
Financial Health
StableStable · 0% CAGR over 2y
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Computed from 3 filingsOperates an exclusive-use events venue hosting weddings and ceremonies, offering indoor and outdoor ceremony spaces, wedding packages, and reception facilities. Also provides venue hire for private…
Serves engaged couples planning weddings in North Wales, plus individuals and businesses booking private functions, corporate events and Christmas parties, from intimate gatherings to larger…
Financial Health
StableStable · Hiring · 46% CAGR over 2y
Location
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Financial sub-scores
Computed from 3 filingsOperates self-catering holiday lodges for short stays, offering one-, two- and three-bedroom accommodation with furnished interiors, private decking and hot tubs. Provides guest booking, arrival…
Serves leisure travellers, couples, families and pet owners seeking rural lodge breaks near the Yorkshire Dales and Moors, including romantic escapes and activity-focused short stays.
Financial Health
StableStable · -18% CAGR over 2y
Location
Unlock all 88 leads
Showing 50 of 88 — +38 more with verified decision-maker contacts, live data, and CRM sync.
Unlock all 88 leads
Showing 50 of 88 — +38 more with verified decision-maker contacts, live data, and CRM sync.
How Simpli.fi usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. B2C companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of B2C companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Simpli.fi is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
UK B2C by Advertising
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Frequently asked questions
How many UK B2C companies use Simpli.fi?
What share of UK B2C companies run Simpli.fi?
How is Simpli.fi usage detected?
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