B2C Companies Using LinkedIn Ads in the UK: 889 Active Firms (2026)
B2C companies using professional-network paid social sell consumer products or services while capturing website-level ad attribution signals in the UK.
Professional-network paid social in B2C tends to sit in the more considered end of consumer acquisition: wealth, property, education, travel and membership propositions where job title, seniority or employer context can improve targeting. Adoption usually points to an in-house or closely managed agency performance-marketing function, with conversion pixels, consent-aware tagging and attribution governance already in place. The engagement pattern is rarely a casual boost post; it normally sits alongside search, retargeting and analytics work, with campaign tests measured against enquiries, bookings, applications or high-value purchases rather than low-ticket ecommerce volume.
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There are 889 active UK B2C companies in this adoption cohort. Reported employment totals 4,985 people, with headcount present for 122 of 122 firms (100%). Across a 5,775-company advertising-tool denominator, professional-network paid social sits second at 15.4%, behind search advertising at 74.8% and ahead of publisher-monetisation tags at 9.8%. Registered offices skew towards London at 24.4%, followed by the South East at 16.3%, the East of England at 10.6%, the South West at 10.3% and the North West at 10.1%.
Consumer acquisition through professional-network media brings privacy work closer to day-to-day campaign operations. Audience matching, retargeting and conversion measurement all sit within the orbit of GDPR, PECR and ICO guidance, particularly where site visitors are profiled or uploaded into ad audiences. Procurement is also partly an agency-ecosystem question: many B2C operators appear to run the channel through performance agencies, with internal teams retaining budget control, creative sign-off and attribution governance. That makes tag management and consent configuration operational controls, not just web-development tasks.
Adoption appears likely to remain concentrated among B2C operators selling considered purchases rather than routine low-margin ecommerce. The channel tends to suit firms where consumer identity, professional status or household affluence can shape targeting, and where marketing teams can defend acquisition spend with tracked enquiries or bookings. Browser restrictions and consent scrutiny have been pushing more attention towards first-party conversion flows and cleaner tagging practices. Smaller operators may keep testing the channel opportunistically, while more mature teams fold it into broader paid-media planning rather than treating it as a standalone experiment.
Adoption by company size
Adoption of LinkedIn Ads rises with company size across the trading UK B2C companies in this cohort. 0.6% of the 54,825 companies with under 10 employees run LinkedIn Ads (340 detected). 0.6% of the 26,843 companies with 10–50 employees run LinkedIn Ads (171 detected). 1.1% of the 3,060 companies with over 50 employees run LinkedIn Ads (33 detected). That is a 0.5% gap between the over 50 employees and under 10 employees bands.
889
Active firms
2026
15.4%
Of detected Advertising share
UK B2C
7
Median headcount
Filed accounts
1,984
Verified contacts
Across this cohort
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Key facts
About 5% of the trading cohort reports turnover above £5M (50 of 889 firms) — the rest sits below that revenue band.
7% of the cohort was incorporated since 2022 (71 firms), so a sizeable share is in its first few filing cycles.
Professional-network paid social sits second by detected advertising share among B2C firms with a detectable system: 15.4% (889 of 5,775), behind the largest detected advertising system at 74.8% (4,319).
London accounts for 24.4% (217) of B2C firms running this channel, followed by the South East at 16.3% (145), the East of England at 10.6% (94), the South West at 10.3% (92) and the North West at 10.1% (90).
Tag-management and analytics tooling appears frequently in the stack: 69.0% (613) also run a tag manager and 43.9% (390) also run web analytics.
Wealth Management is the largest overlapping sector tag at 24.9% (221), ahead of Real Estate & Property at 17.2% (153), Travel & Hospitality at 8.7% (77) and Education & Training at 8.5% (76).
Advertising market share among UK B2C
Share of the 5,775 UK B2C with a detectable system. As of June 2026.
What else do LinkedIn Ads-running B2C run?
Share of the 889 LinkedIn Ads-running UK companies where each technology was also detected. As of June 2026.
Where LinkedIn Ads B2C are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
7
Median headcount
£478.1K
Median UK turnover
5.6%
Above £5M turnover
71
Incorporated since 2022
1,984 verified decision-maker contacts
across these 889 companies, with emails available in Firmbase. Filter by role, seniority and stack.
Top UK B2C using LinkedIn Ads
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 4 filingsOperates membership-based health and fitness clubs offering gym facilities, group exercise classes, personal training, swimming pools and lessons, spa and wellness areas, and racquet sports including…
Sells memberships to consumers and families across the UK and Europe, including adults seeking fitness and wellbeing options, parents looking for children’s activities, swimmers, racquet-sport…
Financial Health
StrongStrong · Hiring · 12% CAGR over 3y
Location
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Computed from 2 filingsProvides own‑brand food, clothing, homeware and beauty products through retail stores and online platforms, and offers financial services including banking, credit and insurance via its bank and…
Serves consumers in the UK and internationally shopping for own-brand food, fashion, home and beauty products, alongside retail banking and services customers.
Financial Health
HealthyHealthy · -12% CAGR over 1y
Location
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Financial sub-scores
Computed from 5 filingsProvides retail, SME, corporate and institutional banking services, including savings and current accounts, loans, credit cards, payment processing, international transfers, trade finance, investment…
Serves individual consumers, private clients, SMEs, corporates, global business customers and financial institutions across retail, commercial, corporate and institutional banking segments.
Financial Health
StrongStrong · Growing, Hiring · 5% CAGR over 4y
Location
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Computed from 5 filingsOperates retail jewellery brands and e‑commerce platforms selling diamond jewellery, engagement rings, watches and accessories. Manages multiple branded chains and provides related services such as…
Targets B2C consumers in the U.S., UK and Ireland through jewellery retail brands, including shoppers buying for milestones, special occasions, gifts, self-expression and relationships.
Financial Health
StrongStrong · Growing · 0% CAGR over 4y
Location
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Computed from 2 filingsOperates a full-service hotel providing guest rooms and suites, on-site restaurants and bars, meeting and event facilities, and leisure amenities including a spa, swimming pool and fitness centre for…
Serves leisure travellers, families and city-break visitors to central London, plus corporate, government and agency bookers seeking accommodation and meetings/events space near Westminster and the…
Financial Health
StrongStrong · Hiring · 138% CAGR over 1y
Location
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Computed from 5 filingsProvides technology training courses and coding bootcamps covering software development, data engineering, AI and machine learning. Delivers full‑time training for beginners and professionals, offers…
Serves individuals seeking entry-level tech careers, including beginners and career changers, plus businesses looking to upskill teams or hire junior software, data, AI and cloud engineering talent.
Financial Health
StrongStrong · Hiring · 30% CAGR over 5y
Location
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Computed from 5 filingsOperates a professional football club, organising men's and women's teams and academy squads, competing in football competitions, selling match tickets and memberships, publishing club news and video…
Serves football supporters, matchgoers and online consumers seeking club news, tickets, stadium information, videos and official merchandise.
Financial Health
StrongStrong · Growing · 0% CAGR over 4y
Location
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Computed from 3 filingsOperates franchised motor dealerships selling new, nearly new and used cars, vans and motorcycles from multiple brands. Provides vehicle servicing, repairs, MOT testing, parts and accessories,…
Serves private motorists, Motability customers and business users across Scotland and England seeking new, nearly new or used cars, vans, pickups and motorcycles from mainstream and premium brands.
Financial Health
StableStable · Profitable, Hiring · 5% CAGR over 2y
Location
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Computed from 4 filingsSells branded lifestyle products including skincare, fragrances, candles, diffusers, bath and body items, apparel, swimwear, bags, and home accessories through an online store, alongside gift sets…
Sells direct to consumers seeking premium lifestyle, apparel, home fragrance, wellness, skincare and gift products, including Aman resort customers and online shoppers in the UK, USA and EU.
Financial Health
StrongStrong
Location
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Computed from 3 filingsOperates a franchised vehicle dealership selling new and used cars and motorcycles from brands including BMW, MINI, Kia, BYD and INEOS Grenadier. Provides vehicle finance, servicing, parts, repairs,…
Serves private motorists, motorcycle buyers, Motability customers and business/fleet buyers in and around Chester seeking new or used BMW, MINI, Kia, BYD, INEOS and BMW Motorrad vehicles.
Financial Health
HealthyHealthy · -83% CAGR over 2y
Location
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Computed from 3 filingsOperates childcare and nursery services for young children, providing early years education, supervised care, meals, and play‑based learning programmes through Busy Bees nurseries, including…
Serves parents and carers seeking nursery and early years childcare for babies and preschool children across the UK and Ireland, including families using government-funded childcare options.
Financial Health
HealthyHealthy · -1% CAGR over 2y
Location
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Computed from 5 filingsOperates an online trading platform offering cryptocurrency trading, crypto perpetual futures, and tokenised derivatives linked to publicly traded stocks and ETFs, allowing users to buy, sell and…
Sells to retail investors and crypto traders in Europe, from first-time users starting with small amounts to more experienced individuals seeking leveraged crypto perpetual futures and exposure to…
Financial Health
StrongStrong · -2% CAGR over 5y
Location
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Computed from 5 filingsOperates an online cashback platform that rewards consumers for purchasing promoted grocery products. Users browse offers, buy items from supermarkets, upload receipts, and receive cashback payments…
Serves consumers who shop at supermarkets and grocery retailers, plus FMCG and grocery brands targeting supermarket shoppers.
Financial Health
StableStable · -71% CAGR over 4y
Location
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Computed from 5 filingsOperates a private lakeside holiday estate offering short‑stay accommodation in luxury holiday homes and lodges. Sells holiday properties and freehold plots on the estate and provides on‑site…
Serves consumers seeking luxury Cotswolds holiday stays and second-home ownership, including families, couples and groups of friends looking for lakeside breaks, wellness access and holiday homes to…
Financial Health
HealthyHealthy · Hiring · 122% CAGR over 4y
Location
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Computed from 5 filingsDevelops AI-powered software and mobile apps for creating and editing visual content, including photo and video editing tools, image and video generation models, and an influencer marketing platform…
Serves individual content creators and creative professionals, plus studios, enterprises, marketers and brands seeking AI-based creative workflows, visual storytelling, influencer marketing and…
Financial Health
StrongStrong · Growing, Hiring · 35% CAGR over 4y
Location
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Computed from 5 filingsProduces and markets alcoholic beverages including whisky, vodka, gin, rum, tequila and liqueurs. Manages a global portfolio of spirits and beer brands such as Johnnie Walker, Smirnoff, Guinness and…
Targets adult consumers globally, with a focus on buyers of premium drinks across nearly 180 countries, reached through consumer retail, hospitality and travel-related channels.
Financial Health
StableStable · Hiring · 3% CAGR over 4y
Location
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Computed from 2 filingsProvides higher education in business and management, offering undergraduate and postgraduate degrees including BBA, MSc and MBA programmes. Delivers multi‑city study options and exchange…
Serves prospective undergraduate and postgraduate students, MBA candidates and working professionals seeking UK-registered business, management, data science, finance and executive education with…
Financial Health
StrongStrong · Hiring · 41% CAGR over 1y
Location
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Computed from 5 filingsDesigns, imports and retails Japanese‑inspired homeware, stationery and gift products, including plush toys, keyrings, accessories, kitchen items and small tech gadgets. Sells character‑based…
Serves UK consumers seeking Japanese-inspired gifts, stationery, plush toys and homeware, alongside wholesale retail buyers stocking character-led lifestyle accessories.
Financial Health
HealthyHealthy · Hiring · 52% CAGR over 4y
Location
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Computed from 5 filingsProvides life insurance, income protection and private health insurance policies for individuals and families. Also offers member health services including remote GP access, health checks, and…
Serves individuals, couples and families seeking protection and private healthcare, including people in good health or with serious/multiple health conditions, and financial advisers arranging cover…
Financial Health
StableStable · 2% CAGR over 4y
Location
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Computed from 4 filingsProvides psychiatric and psychological services including mental health assessments, diagnosis and treatment for adults and children. Offers virtual consultations, therapy, psychopharmacology and…
Serves private individuals and families seeking mental health support, including adults, children and adolescents with conditions such as ADHD, autism, anxiety, depression or trauma, through virtual…
Financial Health
StrongStrong · Growing, Hiring · 73% CAGR over 4y
Location
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Computed from 3 filingsProvides online professional development and coaching programmes, including accredited coach training, non‑executive director courses, leadership training, microcredentials, career coaching, and CV…
Serves individual professionals pursuing NED, coaching or leadership roles, executives seeking career progression, and businesses or organisations looking to develop employees through coaching and…
Financial Health
StrongStrong
Location
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Computed from 2 filingsProvides vehicle sourcing, leasing and finance brokerage for cars, vans and fleet vehicles for personal and business customers. Also arranges asset finance for equipment and offers vehicle discount…
Serves consumers, sole traders and businesses seeking cars, vans or fleet vehicles, including company car users and members of professional institutions, trade associations and affinity schemes.
Financial Health
StrongStrong · Hiring · 18% CAGR over 2y
Location
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Computed from 5 filingsProvides visiting and live-in homecare services for people needing support at home, including personal care, companionship, dementia and stroke care, respite and post-hospital support, assisting with…
Serves private individuals and families across the UK arranging care for older adults or people needing support at home, including those with dementia, post-hospital, stroke, respite or complex care…
Financial Health
StrongStrong · Growing, Hiring · 7% CAGR over 4y
Location
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Computed from 5 filingsProvides private tutoring services for school and university students across subjects including GCSE, A‑level, IB and degree courses. Also offers support for academic writing, dissertations, and…
Serves students and parents seeking private academic support across GCSE, IGCSE, A-level, IB, university courses, dissertations, admissions tests and professional qualifications, including Oxbridge,…
Financial Health
StrongStrong · Growing, Hiring · 27% CAGR over 4y
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Computed from 2 filingsProvides insurance and financial products for individuals and businesses, including life, health, travel and mortgage protection insurance, group benefits, retirement plans, investment products, and…
Sells to consumers seeking personal insurance, health cover, travel insurance and investments, and to businesses buying group benefits and retirement plans for employees. Also serves advisors and…
Financial Health
StrongStrong · Profitable, Growing, Hiring · 340% CAGR over 1y
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Computed from 4 filingsOperates car dealerships selling new and used cars and vans from multiple manufacturers. Provides vehicle finance, part‑exchange purchasing, servicing, maintenance, and MOT testing through associated…
Serves private motorists, first-time buyers, Motability customers and light commercial van buyers around Beverley, Hull, Grimsby and Louth.
Financial Health
StrongStrong · Profitable, Growing · 0% CAGR over 3y
Location
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Computed from 3 filingsPrecious metals dealer and broker selling gold, silver, platinum and palladium bullion bars and coins through an online store and showroom. Provides bullion buying and selling, investment services,…
Serves private investors, family offices, institutional investors, trusts, SIPPs and SSASs seeking precious metals, with online buyers and sellers in the UK and client-service relationships worldwide.
Financial Health
StrongStrong · Hiring · 17% CAGR over 2y
Location
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Computed from 5 filingsOperates franchised dealerships selling new and used cars and motorcycles from brands including BMW, MINI, Kia, INEOS Grenadier and BMW Motorrad, and provides vehicle servicing, parts, repairs,…
Serves consumers, Motability customers and business/fleet buyers in the North West and North Wales, including car and motorcycle buyers seeking BMW, MINI, Kia, BYD, INEOS Grenadier and BMW Motorrad…
Financial Health
StableStable · -69% CAGR over 4y
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Computed from 4 filingsOperates an online platform and booking service for large and luxury holiday houses and cottages across the UK, including castles, farmhouses and coastal homes, catering to group holidays,…
Serves private groups and corporate buyers seeking UK luxury holiday houses for family celebrations, birthdays, hen and stag parties, weddings, team building and seasonal breaks.
Financial Health
WeakWeak · -3% CAGR over 3y
Location
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Computed from 3 filingsProvides tour operator services offering small‑group tours, custom travel planning, and packaged holidays. Focuses on itineraries across Canada, Alaska, Australia, New Zealand and the South Pacific,…
Serves leisure travellers, families, seniors, custom groups and travel agents booking vacation packages to Canada, Alaska, Australia, New Zealand and the South Pacific.
Financial Health
HealthyHealthy · Growing · 1% CAGR over 2y
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Computed from 5 filingsProvides online training courses and nationally recognised qualifications across subjects such as health and social care, business, and digital skills. Develops learning content and a cloud-based…
Serves individual learners seeking funded online qualifications, employers needing staff training, and education providers such as FE colleges and independent training providers across the UK and…
Financial Health
HealthyHealthy · Profitable, Hiring · 5% CAGR over 5y
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Computed from 4 filingsProvides estate agency services for residential property sales, lettings, auctions, and new homes. Offers property valuations, marketing of homes for sale, and support services for buyers, landlords,…
Serves England’s residential property market: homeowners looking to sell or value homes, buyers, tenants, private landlords and property investors, plus new homes and land customers.
Financial Health
StrongStrong · Growing, Hiring · 54% CAGR over 3y
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Computed from 3 filingsOnline retailer of campervan and van conversion parts and accessories, including water systems, heaters, electrical components, awnings, seating systems, appliances, and fittings for vehicles such as…
Serves retail and business customers converting or outfitting campervans, including VW Transporter and other van owners, DIY converters, campervan builders and leisure vehicle accessory buyers in the…
Financial Health
StrongStrong · Growing, Hiring · 22% CAGR over 2y
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Computed from 2 filingsSells luxury skincare products, fragrances, apparel, leather bags, and lifestyle accessories through an online retail platform, including cleansers, serums, candles, diffusers, towels, home…
Sells direct to affluent consumers and luxury resort guests shopping online for premium lifestyle, wellness and travel-related goods, with shipping highlighted for the UK, USA and EU.
Financial Health
StrongStrong · Hiring · 45% CAGR over 2y
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Computed from 5 filingsProvides online higher education courses and study resources, including Pearson HNC and HND qualifications in engineering and business, with tutoring, bridging maths courses and recognition of prior…
Serves individual learners and employer sponsors seeking flexible online higher education, particularly adults pursuing engineering, business, leadership and management qualifications, including…
Financial Health
StrongStrong · Growing, Hiring · 7% CAGR over 4y
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Computed from 5 filingsSupplies and installs bespoke outdoor living structures including glass rooms, glass roof verandas, patio awnings, retractable canopies and blinds for residential and commercial properties, with…
Serves UK homeowners and commercial organisations seeking outdoor living and weather-protected exterior space solutions, including owners of modern or traditional houses, bungalows, gardens and…
Financial Health
StrongStrong · Growing, Hiring · 38% CAGR over 4y
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Computed from 3 filingsIntroduces private tutors for school entrance exams, GCSE, A‑level and other subjects, offering in‑person, online and live‑in tuition. Provides homeschooling programmes, academic assessments, and…
Serves parents and families seeking private education support for children from early years to university, including school entrance, exams, homeschooling and SEN needs, in London, across the UK and…
Financial Health
StrongStrong · Growing · 0% CAGR over 2y
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Computed from 5 filingsOrganises adventure travel and endurance challenge events, including overseas trekking expeditions, cycling trips, and multi‑day ultra challenges. Provides guided group itineraries, logistics, and…
Serves B2C adventure travellers including solo travellers, couples, friends and families, plus keen walkers and runners. Also targets charities and corporate groups seeking organised challenge…
Financial Health
HealthyHealthy · -65% CAGR over 4y
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Computed from 3 filingsProvides investment management services and investment products, including funds, bonds and estate planning solutions. Invests in sectors such as renewable energy, infrastructure, private equity,…
Serves individual investors, financial advisers and institutional investors, alongside businesses seeking funding in sectors such as renewable energy, infrastructure, property and healthcare.
Financial Health
StrongStrong
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Computed from 5 filingsProvides residential property sales services, offering cash purchase and fast‑sale options for homeowners. Arranges property marketing, valuations and buyer sourcing, enabling sellers to receive cash…
Sells to UK homeowners and residential property sellers seeking a fast house sale, including people selling inherited property and those prioritising cash offers, speed or fixed-price sale options.
Financial Health
StableStable · -62% CAGR over 5y
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Computed from 5 filingsProvides residential estate agency services, including marketing and brokerage of property sales and lettings, short‑term rentals, property valuations, landlord services, and property management,…
Serves London property buyers, renters, homeowners selling or valuing homes, private landlords, build-to-rent and new homes developers, students, and corporate relocation clients seeking short or…
Financial Health
HealthyHealthy · -33% CAGR over 4y
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Computed from 3 filingsProvides a personal finance application that connects bank and credit card accounts to track balances, income and spending. Enables users to tag transactions with friends and photos, analyse spending…
Sells to consumers who want to manage personal finances, especially socially active individuals budgeting shared spending, trips, weddings and other experiences with friends or family.
Financial Health
StrongStrong · Hiring · 10% CAGR over 2y
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Computed from 5 filingsOperates a holiday home estate offering short‑stay accommodation in lakeside lodges and cottages. Sells holiday homes and development plots, and provides on-site leisure and wellness facilities,…
Serves consumers seeking luxury Cotswolds breaks, including families, couples and groups of friends, as well as private buyers looking to purchase freehold holiday homes or resale cottages on a…
Financial Health
HealthyHealthy
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Computed from 4 filingsArranges life insurance, income protection, critical illness and travel insurance for individuals involved in high‑risk sports, hazardous occupations and certain medical conditions, including pilots,…
Serves consumers and small business decision-makers, especially sports enthusiasts, professional athletes, people in hazardous occupations, self-employed workers, company directors and applicants…
Financial Health
StrongStrong · Hiring · 91% CAGR over 3y
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Computed from 3 filingsOperates a website that promotes and enrols adults onto government‑funded online courses. Courses cover subjects including mental health, counselling, business administration, IT, safeguarding,…
Sells to adult learners in England seeking free government-funded online courses for personal development, employability, or CPD, including people working in education, health and social care,…
Financial Health
WeakWeak
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Computed from 5 filingsProvides online finance training courses and certifications covering financial modelling, valuation, accounting, and investment banking skills. Offers micro‑degree programmes, coaching, and classroom…
Serves finance professionals, students and teams at investment banks, private equity firms, asset managers, corporate M&A teams, research houses, sovereign wealth funds and related financial…
Financial Health
StrongStrong · Growing, Hiring · 29% CAGR over 4y
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Computed from 5 filingsOperates temporary luxury glamping hotels and accommodation villages at major festivals, sporting events and private functions. Provides furnished tents, hospitality areas, dining, entertainment and…
Serves affluent consumers attending events such as Glastonbury, Silverstone and Monaco Grand Prix, plus brands, private event hosts and hospitality businesses seeking experiential accommodation or…
Financial Health
StableStable · 0% CAGR over 4y
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Computed from 5 filingsProvides foreign exchange and international payment services for businesses and individuals. Facilitates cross‑border money transfers and currency exchange, offering spot and forward contracts,…
Serves businesses and individuals making international currency payments, including corporations, sole traders, importers/exporters, online marketplace sellers, overseas property buyers, people…
Financial Health
StrongStrong · Growing, Hiring · 26% CAGR over 4y
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Financial sub-scores
Computed from 5 filingsProvides education and training programmes in digital skills including digital marketing, software development, data analysis and cybersecurity. Also offers apprenticeships, enterprise skills…
Serves individual learners seeking employment or career progression in digital roles, plus employers, schools, training providers and businesses needing workforce skills development and…
Financial Health
StrongStrong · Growing, Hiring · 5% CAGR over 4y
Location
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Computed from 5 filingsDevelops and produces video games for PC, console and mobile platforms. Creates and supports multiplayer and immersive entertainment titles, including live service games, and collaborates on game…
Targets consumers who play PC, console and mobile games, including fans of multiplayer horror titles, and engages gaming press, playtesters and fan communities.
Financial Health
StrongStrong · Hiring · 26% CAGR over 5y
Location
Unlock all 889 leads
Showing 50 of 889 — +839 more with verified decision-maker contacts, live data, and CRM sync.
Unlock all 889 leads
Showing 50 of 889 — +839 more with verified decision-maker contacts, live data, and CRM sync.
How LinkedIn Ads usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. B2C companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of B2C companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
LinkedIn Ads is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
UK B2C by Advertising
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Frequently asked questions
How many UK B2C companies use LinkedIn Ads?
What share of UK B2C companies run LinkedIn Ads?
How is LinkedIn Ads usage detected?
What size B2C companies use LinkedIn Ads in the UK?
What do LinkedIn Ads-running B2C companies also run?
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