B2C Companies Using Ivory Search in the UK: 137 Active Firms (2026)
B2C website search adopters sell directly to consumers online and run on-site search tools across UK web properties.
On-site search sits close to merchandising and customer service for consumer-facing operators: it routes shoppers to product ranges, patients to clinic pages, travellers to destination content, and members to support material. Running this search plugin tends to signal a direct-channel website with enough catalogue or content depth to justify tuning relevance rather than relying on menu navigation alone. The users look more like operational adopters than software vendors: lean marketing, ecommerce or web teams managing conversion paths, content upkeep and contact capture. Engagements are usually modest application-stack decisions rather than enterprise platform programmes, but they imply recurring attention to search terms, page structure and checkout or enquiry journeys.
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Only 137 companies are actively trading in the UK cohort, so adoption is visible but still niche within the wider consumer-web stack. Reported employment totals 2,115 people, with a median headcount of 6, pointing to many owner-managed or specialist operators rather than large digital departments. In the detected plugin category ranking, this search tool sits ninth, at 1.7% of a 7,889-site denominator. Registered offices lean towards London at 23.4%, followed by the North West at 13.1%, the South East at 11.7%, the South West at 10.9% and the East of England at 8.8%.
Search boxes can collect personal data where queries include names, health terms, locations or order references, so privacy wording and retention rules matter even when the tool is not handling payment. GDPR and ICO guidance put the burden on the website operator to explain tracking, cookie use and any sharing with analytics or form-handling services. Procurement is usually owned by marketing or web operations rather than central technology, which can leave configuration, indexing exclusions and consent controls spread across agencies and in-house teams. Healthcare, travel and education users have narrower tolerance for accidental exposure of restricted pages or sensitive support content.
Adoption appears tied to the long tail of consumer websites that have outgrown basic navigation but have not moved to heavier commerce or customer-experience suites. The cohort should continue to skew towards content-managed sites where teams want a configurable search layer without rebuilding the whole front end. Migration pressure may come from bundled search inside commerce platforms, privacy-led tightening around behavioural analytics, and agency consolidation of website maintenance stacks. Scale-up scarcity also matters: many adopters look operationally lean, so replacement decisions are likely to be episodic, budget-conscious and tied to redesign cycles rather than continuous platform reviews.
Adoption by company size
Adoption of Ivory Search rises with company size across the trading UK B2C companies in this cohort. 0.2% of the 54,825 companies with under 10 employees run Ivory Search (89 detected). 0.1% of the 26,843 companies with 10–50 employees run Ivory Search (33 detected). 0.4% of the 3,060 companies with over 50 employees run Ivory Search (13 detected). That is a 0.2% gap between the over 50 employees and under 10 employees bands.
137
Active firms
2026
1.7%
Of detected WordPress plugins share
UK B2C
6
Median headcount
Filed accounts
345
Verified contacts
Across this cohort
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Key facts
About 6% of the trading cohort reports turnover above £5M (9 of 137 firms) — the rest sits below that revenue band.
4% of the cohort was incorporated since 2022 (6 firms), so a sizeable share is in its first few filing cycles.
Within 7,889 B2C companies with a detectable plugin in this category, the site-search plugin appears in 1.7% (137); the two largest detected plugins each sit at 17.5% (1,383 and 1,382).
London accounts for 23.4% (32) of B2C firms running this site-search plugin, followed by the North West at 13.1% (18) and the South East at 11.7% (16).
The cohort spans several consumer-facing verticals, including Healthcare Provider at 19.0% (26), Field Services & Trades at 12.4% (17), and Fashion & Retail at 11.7% (16).
Co-detected web tooling points to measurement and conversion plumbing around search: analytics appears on 66.4% (91), SEO tooling on 55.5% (76), bot-checking on 51.1% (70), and tag-management on 46.0% (63).
Site search market share among UK B2C
Share of the 7,889 UK B2C with a detectable system. As of June 2026.
What else do Ivory Search-running B2C run?
Share of the 137 Ivory Search-running UK companies where each technology was also detected. As of June 2026.
Where Ivory Search B2C are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
6
Median headcount
£579K
Median UK turnover
6.6%
Above £5M turnover
6
Incorporated since 2022
345 verified decision-maker contacts
across these 137 companies, with emails available in Firmbase. Filter by role, seniority and stack.
Top UK B2C using Ivory Search
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 5 filingsOperates an online platform for booking tickets to tourist attractions, guided tours, events and experiences worldwide. Provides advance and last‑minute reservations for museums, landmarks, shows and…
Serves consumers and travellers booking attractions, tours, events and activities in major global destinations, with multilingual and multi-currency support for international visitors.
Financial Health
StrongStrong · Hiring · 9% CAGR over 5y
Location
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Computed from 3 filingsOperates an online platform that lists coastal holiday cottages and beachside accommodation across the UK and Ireland, allowing users to search properties and connect with property owners or letting…
Serves holidaymakers seeking coastal self-catering cottages in the UK and Ireland, plus independent property owners and letting agencies that list seaside holiday lets.
Financial Health
HealthyHealthy · 0% CAGR over 2y
Location
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Computed from 3 filingsOperates holiday parks offering lodge and caravan holidays, glamping pods, touring and camping pitches. Sells new and pre‑owned holiday homes and luxury lodges on park sites, and provides short‑stay…
Serves UK consumers seeking caravan, lodge, camping and glamping holidays, plus individuals and families looking to buy holiday homes in leisure parks across England, Scotland and Wales.
Financial Health
StrongStrong
Location
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Computed from 3 filingsSells timber garden buildings and outdoor storage products through an online store, including apex and pent sheds, summerhouses, bike and mobility sheds, potting sheds, fencing panels, shed bases,…
Serves UK homeowners, gardeners and allotment users, alongside trade and professional buyers needing outdoor garden buildings, storage, fencing and related shed accessories.
Financial Health
WeakWeak · -4% CAGR over 2y
Location
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Operates holiday parks and leisure estates offering lodge and caravan holiday accommodation. Sells holiday homes including lodges and caravans, and provides short‑stay lodge breaks, glamping pods,…
Serves UK consumers seeking holiday home ownership, lodge and caravan breaks, glamping, touring and camping, including families, couples and leisure buyers interested in parks across UK holiday…
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Computed from 5 filingsDesigns and sells personalised stationery and gift products through an online shop, including diaries, planners, notebooks, journals, calendars, letter writing sets, photo albums and wedding or…
Serves individual consumers shopping online for personalised stationery and gifts, especially buyers choosing presents for mothers, partners, friends, teachers, weddings, new babies, birthdays and…
Financial Health
WeakWeak · -2% CAGR over 4y
Location
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Computed from 3 filingsRetailer of school uniforms, sportswear and related items for primary and secondary schools. Sells blazers, shirts, trousers, shoes, bags and PE kits through physical shops and an online store.
Serves parents of primary and secondary school pupils, plus schools arranging direct deliveries and pop-up outlets, across Halifax, Bradford and wider West Yorkshire.
Financial Health
StableStable · -19% CAGR over 2y
Location
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Computed from 5 filingsOnline retailer of vaping products and accessories, including e‑liquids, nicotine salts, disposable vapes, vape mods, pod systems, tanks, coils, batteries and replacement parts from brands such as…
Sells to adult retail consumers, including existing vapers and people new to vaping, shopping online for branded vape products, e-liquids, disposables and accessories.
Financial Health
StableStable · -5% CAGR over 4y
Location
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Computed from 3 filingsOperates holiday parks and leisure estates offering lodge and caravan holiday accommodation, glamping and touring pitches. Sells new and pre-owned holiday lodges and caravans and provides holiday…
Serves consumers seeking UK leisure holidays and holiday-home ownership, including lodge and caravan buyers, family holidaymakers, glamping guests, touring campers, and golf resort visitors.
Financial Health
StrongStrong · Growing · 3% CAGR over 2y
Location
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Computed from 4 filingsOperates an online pharmacy and clinic providing prescription treatments, weight‑loss medications and health consultations. Dispenses NHS and private prescriptions, sells over‑the‑counter medicines…
Serves individual consumers, families and NHS patients in the UK, including people managing weight, sexual health, women’s health, minor illnesses, repeat prescriptions, vaccinations and everyday…
Financial Health
StrongStrong · Hiring · 14% CAGR over 3y
Location
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Computed from 3 filingsProduces children’s yoga and mindfulness video content delivered through an online platform and mobile app. Offers streaming classes, themed activity videos, training materials, and related…
Serves parents, carers, teachers and childcare professionals looking for children’s yoga and mindfulness resources, plus adults interested in kids’ yoga training and related merchandise.
Financial Health
StrongStrong · Hiring · 12% CAGR over 2y
Location
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Computed from 5 filingsOperates an online retail store selling sexual wellness and adult products, including vibrators, dildos, lubricants, condoms, bondage items, clitoral stimul
Serves adult consumers shopping online for sexual wellness, intimacy, contraception and menstrual health products, including individuals and couples.
Financial Health
HealthyHealthy · Hiring · 37% CAGR over 4y
Location
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Computed from 3 filingsDevelops and operates holiday parks and leisure estates, selling and siting lodge and caravan holiday homes. Provides short‑stay lodge and caravan holidays, touring and camping pitches, and related…
Serves UK consumers seeking holiday home ownership or leisure breaks, including buyers of lodges and caravans and holidaymakers booking lodge, caravan, glamping, touring or camping stays.
Financial Health
HealthyHealthy · -10% CAGR over 2y
Location
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Computed from 5 filingsBuys and sells pre‑owned luxury wristwatches from brands such as Rolex, Patek Philippe, Cartier and Audemars Piguet. Curates vintage and modern timepieces and offers watch purchasing and…
Serves private clients, luxury watch collectors and owners seeking to buy, sell or part-exchange pre-owned vintage and modern watches from premium brands.
Financial Health
WeakWeak · -70% CAGR over 4y
Location
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Computed from 5 filingsOperates an online retail store supplying brewing ingredients and equipment for home and small‑scale brewers, including malt, hops, yeast, brewing sugars, beer kits and recipe components, as well as…
Serves hobby home brewers, experienced brewing enthusiasts and micro-breweries, mainly in the UK and Europe, with related audiences including wine, cider, spirits and speciality coffee makers.
Financial Health
WeakWeak · 2% CAGR over 4y
Location
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Operates holiday parks and leisure estates offering lodge and caravan accommodation, glamping pods, and touring or camping pitches. Sells new and pre-owned holiday homes and luxury lodges for private…
Serves UK consumers seeking holiday park stays and prospective holiday home owners, including buyers of lodges, caravans, glamping breaks, camping pitches and touring pitches.
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Computed from 5 filingsOperates a retail shop and online store selling home and garden products, outdoor furniture, clothing for adults and children, food hall items, gifts, pet and bird care supplies, and gardening…
Serves retail consumers and online shoppers seeking home and garden goods, outdoor living products, clothing, gifts, pet and bird care items, food hall purchases and restaurant visits.
Financial Health
StableStable · -68% CAGR over 4y
Location
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Operates a delicatessen and online food shop selling gourmet pantry goods, cheeses, charcuterie, confectionery, wines and spirits. Provides picnic and event catering, food hampers and gifts, and runs…
Sells mainly to consumers, especially food and drink shoppers, gift buyers, event hosts and home entertainers seeking deli products, hampers, picnics and catering. Also serves individuals and groups…
Financial Health
N/AN/A
Location
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Computed from 3 filingsProvides rental and retail of household electrical appliances and consumer electronics, including televisions, laundry machines, refrigeration, cooking appliances and audio equipment. Also offers…
Targets consumers and households seeking affordable access to TVs, laundry, refrigeration, cooking, audio and small domestic appliances, including customers who prefer weekly payments, upgrades and…
Financial Health
StableStable · -90% CAGR over 2y
Location
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Computed from 5 filingsRetailer of jewellery and watches through online shop and store, offering rings, necklaces, bracelets, gemstones, and pre-owned pieces. Provides jewellery and watch repairs, bespoke jewellery design,…
Sells to consumers buying jewellery, watches, gifts and preowned pieces, both online and in store. Serves individual retail customers seeking everyday, wedding, bespoke, memorial and repair-related…
Financial Health
StableStable · -6% CAGR over 4y
Location
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Computed from 3 filingsActs as a travel agent arranging and selling holiday and travel bookings, including cruises, flights, hotels, tours and package holidays. Handles customer enquiries, quotations, reservations and…
Serves consumers and travellers seeking quotes, enquiries or bookings for holidays, cruises, flights, hotels and other travel arrangements, including customers with accessibility, dietary or medical…
Financial Health
StrongStrong · Growing, Hiring · 15% CAGR over 2y
Location
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Computed from 5 filingsSells computer connectivity and storage hardware, including Thunderbolt and USB docking stations, hubs, external storage devices, cables, adapters, and related accessories, through an online retail…
Sells to UK consumers and business technology buyers needing computer connectivity and storage peripherals through an online shop.
Financial Health
HealthyHealthy · 0% CAGR over 4y
Location
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Computed from 3 filingsSells used supercars, sports and prestige vehicles through an online showroom. Also provides vehicle servicing, maintenance and performance modifications, including suspension, exhausts, wheels, body…
Serves private car buyers, sellers and owners across the UK, especially enthusiasts of supercars, prestige sports cars, American muscle cars and Tesla vehicles.
Financial Health
StrongStrong · Growing, Hiring · 6% CAGR over 2y
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Computed from 5 filingsOperates a retail store and e‑commerce site selling equestrian supplies, animal feed, pet products, country clothing and footwear, and farming and smallholder equipment including fencing, bedding,…
Serves horse owners, riders, farmers, smallholders, pet owners and country clothing shoppers, online UK-wide and through a Hereford store, across consumers and small agricultural businesses.
Financial Health
StrongStrong · Hiring · 4% CAGR over 4y
Location
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Computed from 3 filingsProduces and distributes documentary films about art exhibitions, artists, music and history. Releases films in cinemas and sells or streams them online and on DVD through its Exhibition On Screen…
Sells to consumers interested in art, music, history and social documentary films, including cinema audiences and home viewers who stream, download or buy DVDs, with screenings promoted worldwide.
Financial Health
StrongStrong
Location
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Computed from 5 filingsDesigns and develops residential housing developments, building energy‑efficient new‑build homes and planned neighbourhoods. Sells houses to buyers and provides purchasing support options such as…
Sells to private homebuyers in South Yorkshire, including first-time buyers, existing homeowners moving house, and families seeking new-build, energy-efficient homes in planned neighbourhoods.
Financial Health
StrongStrong · Hiring · 26% CAGR over 4y
Location
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Computed from 3 filingsBuys and sells new and used static caravans and lodges from multiple manufacturers. Provides listings for available units, enables owners to sell their caravans, and offers delivery and transport…
Serves UK consumers and businesses buying or selling static caravans and lodges, including families, private owners, landowners, farms needing seasonal or contractor accommodation, and Airbnb…
Financial Health
StrongStrong · Hiring · 22% CAGR over 2y
Location
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Computed from 3 filingsProduces and distributes documentary films focused on art exhibitions, artists, music, history and social topics. Releases titles in the Exhibition on Screen series for cinema screenings and makes…
Serves consumers and cinema audiences interested in art, music, history and social documentary films, including viewers buying downloads, streaming access, DVDs and gifts, with screenings promoted…
Financial Health
HealthyHealthy · Hiring · 29% CAGR over 2y
Location
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Computed from 3 filingsOperates a retail cheese and delicatessen shop and online store selling British and continental cheeses, charcuterie, pâté, crackers, chutneys, preserves and wine. Offers cheese hampers, gifts and…
Serves retail consumers, cheese enthusiasts, gift buyers, and people buying for celebrations, with local shoppers in Birkdale/Southport and online customers seeking subscriptions, hampers, deli…
Financial Health
HealthyHealthy · Hiring · 10% CAGR over 2y
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Computed from 3 filingsProduces sparkling wine from estate-grown Chardonnay, Pinot Noir and Pinot Meunier grapes using traditional methods. Sells bottled wines and gift sets online, and operates vineyard tours, tastings,…
Sells to consumers buying English sparkling wine, vineyard tour visitors, hospitality guests, private and corporate event organisers, wine club members, and trade or wholesale stockists.
Financial Health
HealthyHealthy · Hiring · 62% CAGR over 2y
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Computed from 4 filingsDesigns and supplies televisions and entertainment electronics for caravans, motorhomes and boats, including smart TVs, DVD‑combi televisions, soundbars, satellite navigation units, mobile WiFi…
Sells primarily to consumers with mobile lifestyles, especially caravan and motorhome owners, and also boat users. Targets leisure vehicle buyers seeking in-vehicle TVs, satellite navigation, mobile…
Financial Health
StableStable · 0% CAGR over 3y
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Computed from 5 filingsProvides intensive coding bootcamps and short courses in web development, data science, data engineering, AI, and data analytics. Delivers live online and in‑person training, project-based learning,…
Serves individual learners, career changers and professionals seeking tech, data and AI skills, alongside enterprises looking to upskill teams or recruit junior tech talent.
Financial Health
WeakWeak · -13% CAGR over 4y
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Computed from 3 filingsRetailer of hot tubs, swim spas and cold plunge pools, including HotSpring and Endless Pools models. Also sells spa accessories, covers, filters and water‑care products, and offers finance options,…
Targets homeowners and private consumers seeking hot tubs, swim spas, Endless Pools, cold plunge products, and related accessories, including buyers using finance, trade-in options, or ongoing water…
Financial Health
StableStable · -12% CAGR over 2y
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Computed from 3 filingsProvides private medical diagnostics and health screening services, including blood, cancer, virus and sexual health tests. Offers fertility testing, hormone and vitamin panels, urine analysis, sperm…
Sells directly to private patients and consumers in London seeking self-paid health screening, blood and urine tests, sexual health checks, fertility testing, visa medicals, and men’s and women’s…
Financial Health
WeakWeak · Hiring · 58% CAGR over 2y
Location
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Computed from 5 filingsOperates gun shops and an online store selling firearms, ammunition, shooting accessories, and country clothing and footwear. Provides gun sales, part‑exchange, repairs and servicing, and runs a…
Serves UK consumers involved in country pursuits and shooting sports, including gun owners, clay pigeon and airgun shooters, beginners booking lessons, and buyers of country clothing, footwear and…
Financial Health
WeakWeak · Hiring · 41% CAGR over 4y
Location
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Computed from 3 filingsOperates a garden and home retail centre selling plants, seeds, garden care products, pots, outdoor furniture, barbecues and wildlife supplies. Also sells homewares, gifts and food items, and runs a…
Serves consumers and households seeking garden and home products, including gardeners, homeowners, gift buyers, food hall and coffee shop visitors, families attending events, and schools arranging…
Financial Health
StableStable · Profitable · 2% CAGR over 2y
Location
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Computed from 5 filingsProvides tour packages and travel planning for destinations including India, Nepal, Sri Lanka and Southeast Asia, offering themed itineraries such as wildlife tours, beach holidays, cultural trips…
Serves leisure travellers, couples, families and small groups seeking holiday packages and tailored tours to India, Nepal, Bhutan, Sri Lanka and Southeast Asia, with contact options for UK, US,…
Financial Health
StrongStrong · Growing, Hiring · 11% CAGR over 4y
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Computed from 5 filingsProvides short practical training courses in construction and home maintenance trades, including electrical installation, plumbing, plastering, tiling, bricklaying, carpentry, roofing and kitchen…
Serves individuals seeking DIY or construction trade skills, from beginners and homeowners to existing tradespeople pursuing advanced qualifications, plus resettlement learners looking to move into…
Financial Health
StrongStrong · Growing, Hiring · 8% CAGR over 4y
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Computed from 5 filingsOperates an online store supplying electrical products to trade and public customers, including circuit protection devices, RCBOs, RCDs, LED lighting, industrial controls, cables and wiring…
Serves both trade and public customers buying electrical supplies online, including domestic, commercial and industrial buyers such as electricians, contractors, facilities teams and DIY consumers…
Financial Health
HealthyHealthy · -7% CAGR over 4y
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Computed from 5 filingsProvides serviced self‑catering apartments for short stays, offering one‑ to five‑bedroom accommodation for couples, families and groups. Supplies furnished apartments with kitchens and Wi‑Fi, and…
Sells direct to leisure travellers seeking self-catering stays in Edinburgh, including couples, families and larger groups, particularly those booking short breaks, holidays and group trips in the…
Financial Health
StrongStrong · Hiring · 11% CAGR over 4y
Location
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Computed from 5 filingsDesigns and arranges bespoke holiday itineraries and travel experiences, including honeymoons, family trips, safaris and multi‑destination journeys. Provides travel consultation, destination advice,…
Serves leisure travellers, couples and families seeking personalised holidays, including honeymoons, safaris, family adventures and round-the-world trips, across a range of budgets and adventure…
Financial Health
StableStable · Hiring · 6% CAGR over 4y
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Computed from 5 filingsDevelops and manufactures allicin-based dietary supplements and topical products derived from garlic, including capsules, liquids, creams and gels, marketed under brands such as ALLICINMAX and…
Serves health-conscious consumers buying garlic-derived supplements and topical products, animal health customers, and retailers/resellers worldwide that stock and advise on its product range.
Financial Health
HealthyHealthy
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Computed from 5 filingsProvides vehicle leasing and car acquisition services, including personal and business leasing brokerage, electric vehicle salary sacrifice schemes for employers and employees, and concierge support…
Serves busy professionals, individual drivers, employees seeking EV salary sacrifice schemes, and businesses/employers looking to offer car benefits or arrange personal and business vehicle leasing.
Financial Health
WeakWeak · Hiring · 20% CAGR over 4y
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Computed from 5 filingsOperates dessert café outlets serving gelato, waffles, crepes, cakes and sweet drinks. Provides dine‑in and takeaway desserts and allows customers to order online for collection or delivery through…
Serves UK consumers and families visiting cafés or ordering desserts online, and also targets prospective franchise partners interested in operating branded dessert parlours.
Financial Health
StableStable · -7% CAGR over 4y
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Computed from 3 filingsOperates a community leisure and arts venue offering a theatre and cinema programme, live music and stage events, a fitness gym and exercise classes, sports facilities, and rooms for hire for…
Serves local consumers and community groups around Easingwold/York, plus businesses, trainers and event organisers needing venue space for meetings, conferences, celebrations, clubs and arts or…
Financial Health
HealthyHealthy · Hiring · 10% CAGR over 2y
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Computed from 3 filingsRetailer of equestrian and animal supplies, selling horse feed, tack, riding clothing, stable equipment, bedding and grooming products. Also stocks pet food and accessories for dogs, cats, small…
Serves horse owners, riders, equestrian yards, pet owners, and smallholders/livestock keepers, with local delivery customers within a 25-mile radius.
Financial Health
WeakWeak · 3% CAGR over 2y
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Computed from 5 filingsSupplies mobility equipment including powered and manual wheelchairs, mobility scooters, stairlifts, rise and recline chairs, profiling beds and powered wheelchair add‑ons. Provides product…
Serves UK consumers with mobility needs, including adults, children and teens, plus carers and families. Also sells to care settings such as hospitals, care homes and hospices.
Financial Health
WeakWeak · -69% CAGR over 4y
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Computed from 5 filingsRetailer of baby carriers and slings, including the Izmi brand, through an online shop. Provides babywearing advice, product reviews, safety guides, and paid video or in‑person consultations, along…
Serves UK parents, expectant parents and carers of babies and toddlers, alongside professionals seeking babywearing workshops or training.
Financial Health
WeakWeak · 0% CAGR over 4y
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Computed from 4 filingsManufactures and supplies fencing products and materials including fence panels, concrete posts, gravel boards, wooden posts, gates, wire fencing and hardware. Sells products for garden, agricultural…
Serves homeowners, gardeners, farmers, equestrian property owners and trade buyers around Colchester needing fencing, gates, posts and concrete fencing materials.
Financial Health
StableStable · -11% CAGR over 3y
Location
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Financial sub-scores
Computed from 4 filingsProvides cosmetic and plastic surgery procedures including breast augmentation and reduction, rhinoplasty, facelifts, liposuction and tummy tucks. Also offers minor cosmetic procedures, dermal…
Serves private self-pay adults in the UK and internationally seeking cosmetic surgery, non-surgical aesthetics, hair transplants, skincare consultations and gender-affirming procedures.
Financial Health
StrongStrong · Growing · 0% CAGR over 3y
Location
Unlock all 137 leads
Showing 50 of 137 — +87 more with verified decision-maker contacts, live data, and CRM sync.
Unlock all 137 leads
Showing 50 of 137 — +87 more with verified decision-maker contacts, live data, and CRM sync.
How Ivory Search usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. B2C companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of B2C companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Ivory Search is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
UK B2C by Site search
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Frequently asked questions
How many UK B2C companies use Ivory Search?
What share of UK B2C companies run Ivory Search?
How is Ivory Search usage detected?
What size B2C companies use Ivory Search in the UK?
What do Ivory Search-running B2C companies also run?
Can I get contact details for these companies?
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