CMS Used by UK Data Analytics Companies: Market Share (2026)

Updated June 2026

Detected CMS market share across 2,079 of 2,999 trading UK data analytics companies, led by WordPress at 61.7%.

CMS usage is detectable for 2,079 of the 2,999 trading UK data analytics companies in scope. WordPress accounts for 61.7% of detected companies (1,282), ahead of Webflow at 18.3% (380), Wix at 6.0% (124) and Squarespace at 5.6% (117).

WordPress is the highest-share system in every employee band. It accounts for 61.1% of 1,312 companies in Under 10 employees, 62.8% of 704 companies in 10–50 employees, and 61.9% of 63 companies in Over 50 employees.

Smaller CMS groups make up a thin tail. Sanity has 1.9% (39), Drupal 1.8% (38), GoDaddy Website Builder 1.6% (33) and Contentful 1.4% (30), while 23 further systems cover 124 companies between them.

2,041

data analytics with detected CMS

Of 2,968 UK data analytics

68.8%

Detection rate

2026

Systems detected

In this category

62%

Leader share

WordPress

UK Data Analytics CMS market share

Other (20 systems)

Share of the 2,041 UK Data Analytics with a detectable system. As of June 2026.

CMS compared

System	UK Data Analytics	Share	Median headcount	London share	Typical profile
WordPress	1,266	62%	6	39%	Small teams, broad adoption
Webflow	371	18.2%	7	50.7%	Small teams, London-skewed adoption
Wix	123	6%	6	39%	Small teams, occasional adoption
Squarespace	121	5.9%	7	37.2%	Small teams, slightly larger adopters
Drupal	39	1.9%	—	—	View these companies in Firmbase →
Sanity	38	1.9%	—	—	View these companies in Firmbase →
Contentful	30	1.5%	—	—	View these companies in Firmbase →
Craft CMS	22	1.1%	—	—	View these companies in Firmbase →
Adobe Experience Manager	18	0.9%	—	—	View these companies in Firmbase →
Storyblok	18	0.9%	—	—	View these companies in Firmbase →
Duda	17	0.8%	—	—	View these companies in Firmbase →
Prismic	17	0.8%	—	—	View these companies in Firmbase →
Ghost	12	0.6%	—	—	View these companies in Firmbase →
Joomla	8	0.4%	—	—	View these companies in Firmbase →
DatoCMS	7	0.3%	—	—	View these companies in Firmbase →
Statamic	5	0.2%	—	—	View these companies in Firmbase →
TYPO3 CMS	5	0.2%	—	—	View these companies in Firmbase →
Blogger	4	0.2%	—	—	View these companies in Firmbase →
DNN	3	0.1%	—	—	View these companies in Firmbase →
ProcessWire	3	0.1%	—	—	View these companies in Firmbase →
Weebly	3	0.1%	—	—	View these companies in Firmbase →
Concrete CMS	3	0.1%	—	—	View these companies in Firmbase →
Umbraco	2	0.1%	—	—	View these companies in Firmbase →
October CMS	2	0.1%	—	—	View these companies in Firmbase →
ExpressionEngine	2	0.1%	—	—	View these companies in Firmbase →
Sitecore	2	0.1%	—	—	View these companies in Firmbase →
Silverstripe	2	0.1%	—	—	View these companies in Firmbase →
Optimizely Content Management	1	0%	—	—	View these companies in Firmbase →

Systems detected below the page threshold appear with counts only; their full lists are available in the Firmbase app.

Market leader by size

The leading CMS system shifts with company size: among UK Data Analytics with under 10 employees, WordPress leads at 61.5% of the 1,292 with a detectable system; among UK Data Analytics with 10–50 employees, WordPress leads at 63% of the 686 with a detectable system; and among UK Data Analytics with over 50 employees, WordPress leads at 63.5% of the 63 with a detectable system.

Under 10 employees

WordPress

61.5% of band

Under 10 employees contains 1,312 companies, making it the largest band in scope. WordPress accounts for 61.1%, with the rest split across hosted builders, developer-oriented CMSs and smaller systems.

10–50 employees

WordPress

63% of band

10–50 employees covers 704 companies and has a similar shape to the smallest band. WordPress holds 62.8%, while Webflow, Wix and Squarespace remain the main named alternatives overall.

Over 50 employees

WordPress

63.5% of band

Over 50 employees is much smaller, with 63 companies. WordPress still accounts for 61.9%, so larger UK data analytics companies do not show a different CMS leader.

How CMS usage is detected

Methodology

Company data

Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.

Detection

Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.

Freshness

Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.

Sources

All product names are trademarks of their respective owners. Firmbase is not affiliated with, sponsored by, or endorsed by any trademark owner.

UK Data Analytics by CMS

Data Analytics Companies Using WordPress in the UK Data Analytics Companies Using Webflow in the UK Data Analytics Companies Using Wix in the UK Data Analytics Companies Using Squarespace in the UK

Related directories

Most-Used CMS by UK Companies (2026)CMS Used by UK B2B Companies: Market Share (2026)CMS Used by UK B2C Companies: Market Share (2026)CMS Used by UK Field Services Companies: Market Share (2026)CMS Used by UK Construction Companies: Market Share (2026)Data Analytics in the UK

Frequently asked questions

What is the most-used CMS among UK data analytics companies?

WordPress is the most-detected CMS among UK data analytics companies, with 62% share (1,266 of 2,041 companies with a detectable system), ahead of Webflow (18.2%) and Wix (6%).

How many UK data analytics companies have a detectable CMS?

2,041 of 2,968 actively-trading UK data analytics companies (68.8%) have a CMS detectable from their public website. The remainder either run systems with no public web footprint or none at all, so detected share figures are a conservative floor.

What is a CMS?

A CMS is the system used to publish and manage website content, including pages, articles, resources and landing pages. For UK data analytics companies, it usually supports the public website: explaining services, publishing materials and giving prospective customers a route to make contact.

How is CMS usage detected?

Firmbase crawls the public website of every actively-trading company in this scope and fingerprints the technologies present — scripts, widgets, booking and checkout flows. A company is attributed to a system when that system's signatures are found; systems with no public web footprint are not attributable, which is why every share figure on this page means share of companies with a detectable system.

Which has more UK data analytics companies, WordPress or Webflow?

WordPress: 1,266 detected companies versus 371 for Webflow, of the 2,041 UK data analytics companies with a detectable CMS.

What is the best CMS for UK data analytics companies?

This page publishes observed CMS usage rather than recommendations. Among 2,079 companies with a detectable CMS, WordPress has 61.7% (1,282), followed by Webflow at 18.3% (380), Wix at 6.0% (124) and Squarespace at 5.6% (117). WordPress is also highest-share in every size band: 61.1% of 1,312 companies in Under 10 employees, 62.8% of 704 in 10–50 employees, and 61.9% of 63 in Over 50 employees.

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