Data Analytics Companies Using WordPress in the UK: 1,296 Active Firms (2026)
Data analytics providers running a mainstream web CMS deliver data platforms, insight services and reporting tools through UK-facing digital channels.
For data and analytics firms, the CMS is usually a commercial front door rather than the analytical product itself. It supports thought-leadership libraries, sector pages, demo requests, gated reports, documentation-style explainers and procurement reassurance for buyers who may include enterprise analytics teams, public-sector digital units and regulated-industry operations teams. Adoption tends to signal a marketing operation with regular publishing needs, enough technical capacity to manage plugins and templates, and a sales motion that needs education before a contract is discussed. It also suggests some separation between product engineering and web operations, even where the firm remains relatively small.
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The UK adoption picture covers 1,296 data and analytics providers running this CMS. The system sits first in the detected CMS ranking for the sector, with 61.7% share against a sector CMS denominator of 2,101. The reported employment footprint is 3,378 people. Regionally, adoption is London-weighted: London accounts for 40.0% of the cohort, followed by the South East at 15.4%, East of England at 7.6%, North West at 6.5% and South West at 6.2%. That pattern fits a buyer base concentrated around sales-led software, analytics consulting and public-sector supplier channels.
Data and analytics providers do not generally operate under a single sector licence, so the compliance burden follows the activity: personal data processing, profiling, automated decision-making, special category data and cross-border transfers all change the risk profile. UK GDPR and the Data Protection Act 2018 set the relevant baseline, with the ICO overseeing principles on fairness, purpose limitation, minimisation, accuracy, retention and security. For companies running a marketing CMS, the practical pinch-points tend to sit around consent management, analytics tags, gated content, client case studies and retention policies for sales enquiries. Cross-border personal-data transfers may require International Data Transfer Agreements, Standard Contractual Clauses, Binding Corporate Rules or adequacy regulations.
Adoption appears likely to remain tied to content velocity rather than core platform strategy. Data and analytics providers need explainers, sector landing pages and proof materials, yet many will keep the public website separate from the product stack to reduce operational risk. Migration pressure may come from security maintenance, plugin sprawl and procurement questionnaires that ask how client data, tracking scripts and access permissions are controlled. Larger providers tend to standardise templates and governance; smaller consultancies often accept a looser setup until marketing, compliance or sales operations force a cleaner operating model.
Adoption by company size
Adoption of WordPress rises with company size across the trading UK data analytics companies in this cohort. 40.8% of the 1,948 companies with under 10 employees run WordPress (794 detected). 45.9% of the 942 companies with 10–50 employees run WordPress (432 detected). 51.3% of the 78 companies with over 50 employees run WordPress (40 detected). That is a 10.5% gap between the over 50 employees and under 10 employees bands.
1,296
Active firms
2026
61.7%
Of detected CMS share
UK data analytics
7
Median headcount
Filed accounts
3,254
Verified contacts
Across this cohort
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Key facts
About 7% of the trading cohort reports turnover above £5M (92 of 1,296 firms) — the rest sits below that revenue band.
8% of the cohort was incorporated since 2022 (105 firms), so a sizeable share is in its first few filing cycles.
Among data analytics providers with a detectable content-management system, this CMS accounts for 61.7% (1,296) of the 2,101-company detectable category; the next largest system is at 18.3% (384).
London accounts for 40.0% (518) of data analytics providers running this CMS, followed by the South East at 15.4% (200) and the East of England at 7.6% (98).
Co-detected web stack patterns point to search, analytics and consent workflows: 59.3% (769) also run an SEO plug-in, 57.0% (739) use web analytics, 54.9% (712) use tag management and 36.7% (476) use bot-checking or form-protection tooling.
Personal-data work is governed by UK GDPR and the Data Protection Act 2018, with the ICO regulating principles including fairness, purpose limitation, data minimisation, accuracy, retention and security.
International transfers are a buying-context issue for some customers: the 2024 UK Business Data Survey found that 9% of businesses handling digitised data transferred data internationally, rising to 36% for large businesses and 26% for medium-sized businesses.
CMS market share among UK Data Analytics
Share of the 2,101 UK Data Analytics with a detectable system. As of June 2026.
What else do WordPress-running Data Analytics run?
Share of the 1,296 WordPress-running UK companies where each technology was also detected. As of June 2026.
Where WordPress Data Analytics are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
7
Median headcount
£618.4K
Median UK turnover
7.1%
Above £5M turnover
105
Incorporated since 2022
3,254 verified decision-maker contacts
across these 1,296 companies, with emails available in Firmbase. Filter by role, seniority and stack.
Top UK Data Analytics using WordPress
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 5 filingsDevelops and provides a decision intelligence and business analytics software platform that enables data preparation, modelling, visualization, dashboards, and AI‑driven analysis, with integrations…
Sells to mid-market and enterprise organisations, targeting data teams, business users, executives and operations teams that need governed analytics across cloud, SAP and data warehouse environments.
Financial Health
StrongStrong · Hiring · 36% CAGR over 4y
Location
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Computed from 5 filingsDevelops and provides a data integration and analytics platform that connects business systems, unifies data and delivers real-time insights. Offers connectors, integration hubs, data repositories,…
Serves enterprises and mid-market organisations in retail, FMCG/CPG, entertainment/gaming, charity/non-profit and travel, targeting marketing, IT, finance, digital operations, supply chain and…
Financial Health
HealthyHealthy · Hiring · 69% CAGR over 4y
Location
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Financial sub-scores
Computed from 4 filingsDevelops a cloud-based integration platform that connects applications, data sources, and APIs. Provides tools for data integration, ETL/ELT, API management, and workflow automation, with pre-built…
Sells to enterprise IT, data and business teams across manufacturing, retail, financial services and higher education, plus ISVs, MSPs and OEM/embedded providers.
Financial Health
HealthyHealthy · Hiring · 39% CAGR over 3y
Location
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Financial sub-scores
Computed from 5 filingsProvides a financial research platform that aggregates macroeconomic and financial market data from multiple sources and offers tools for analysis, charting, visualization, and report creation used…
Serves B2B financial and economic research users at hedge funds, investment banks, asset managers, research institutions, pension funds and corporations, including economists, strategists and traders.
Financial Health
StrongStrong · Growing, Hiring · 44% CAGR over 4y
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Financial sub-scores
Computed from 3 filingsProvides consumer data and analytics products for identification, identity verification, debt tracing, residential property insights and vulnerability indicators, enabling utilities, energy and…
Serves UK B2B organisations that manage consumer relationships, including utilities, energy and water providers, distribution network operators, pension firms, debt collection agencies and debt…
Financial Health
StrongStrong · Growing, Hiring · 13% CAGR over 2y
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Financial sub-scores
Computed from 5 filingsProvides location intelligence software, map data and geospatial services. Develops web applications, mapping APIs and geographic datasets used by public sector, insurance, telecommunications and…
Serves B2B and public sector organisations, including central and local government, emergency services, healthcare, insurers, telecoms providers, retailers, banks, property, infrastructure, energy,…
Financial Health
HealthyHealthy · Hiring · 4% CAGR over 4y
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Computed from 5 filingsProvides cloud-based enterprise data management, data quality management and business intelligence software. Platforms support data governance, ESG data handling, validation, mastering and…
Sells B2B to financial services firms, especially data management, operations and business users needing control, governance and visibility over enterprise and ESG data across the data lifecycle.
Financial Health
StrongStrong · Growing, Hiring · 11% CAGR over 4y
Location
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Financial sub-scores
Computed from 2 filingsDevelops financial reporting, business intelligence, budgeting and enterprise performance management software. Products integrate with ERP systems and Excel to provide reporting, analytics…
Serves B2B finance, accounting and operations teams, especially CFO offices at mid-sized and enterprise organisations using major ERP, EPM, BI and data platforms such as Oracle, SAP, Microsoft, Qlik…
Financial Health
StrongStrong · Hiring · 48% CAGR over 1y
Location
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Financial sub-scores
Computed from 5 filingsProvides data analytics and business intelligence software and services, including data integration, governance and data warehouse modernisation, and AI-driven analytics. Offers Qlik-based tools,…
Serves B2B organisations and public sector bodies, targeting data, analytics and technology leaders in financial services, healthcare, insurance, legal, manufacturing and retail.
Financial Health
StrongStrong · Hiring · 18% CAGR over 5y
Location
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Financial sub-scores
Computed from 5 filingsProvides consulting and implementation services for data, cloud and AI platforms, including data strategy, governance, master data management, data warehousing, integration, analytics, and…
Serves B2B organisations and data teams undertaking data, cloud and AI transformation, including enterprises using platforms such as Microsoft, AWS, Snowflake, Informatica and Semarchy; works with…
Financial Health
StrongStrong · Growing, Hiring · 16% CAGR over 4y
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Computed from 5 filingsProvides interoperability and data integration software and services for healthcare organisations, including the IMX platform, integration engine support, technical consultancy and data migration to…
Serves NHS Trusts and wider health and care organisations, targeting digital, clinical and technical leaders responsible for data interoperability and integration across care settings.
Financial Health
StrongStrong · Growing, Hiring · 11% CAGR over 4y
Location
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Computed from 5 filingsProvides enterprise software and consulting services focused on data, AI, and digital transformation. Develops and implements data platforms, analytics, automation, chatbots, and cloud solutions,…
Serves enterprise technology, operations and digital transformation teams, including organisations in oil and gas, energy, manufacturing, consumer goods, renewable energy, healthcare and the public…
Financial Health
StrongStrong · Hiring · 11% CAGR over 4y
Location
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Computed from 4 filingsProvides sales and marketing services for an enterprise data security and privacy platform that discovers, classifies, and manages sensitive data across cloud, on‑premise, and AI environments,…
Sells to large enterprises and Fortune 500 organisations, targeting security, privacy, compliance, data governance and AI governance teams managing complex cloud, SaaS, on-prem and AI data…
Financial Health
StrongStrong · Growing, Hiring · 28% CAGR over 3y
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Computed from 5 filingsProvides data acquisition, aggregation and management software for the oil and gas industry. Platforms collect wellsite data, store and process drilling and production information, and deliver…
Serves B2B energy and oil and gas companies managing drilling, completion, production and wireline operations, including teams needing real-time oilfield data access, visualization and analytics.
Financial Health
HealthyHealthy · Profitable, Hiring · 16% CAGR over 4y
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Computed from 2 filingsProvides sports data, statistics, and odds for betting operators, media companies, and sports organisations. Develops software platforms, APIs, live streaming, and analytics tools, and delivers…
Serves B2B customers including betting and gaming operators, media and technology companies, sports teams, leagues and federations, plus integrity and regulatory bodies in the sports sector.
Financial Health
StrongStrong · Profitable, Growing, Hiring · 22% CAGR over 1y
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Financial sub-scores
Computed from 3 filingsDevelops software and provides market research services for brand and campaign tracking. Collects and analyses real-time consumer opinion data across global markets, supplying dashboards and insights…
Serves B2B marketing, brand and consumer insights teams at consumer-facing companies and global brands, including FMCG, food and drink, retail and sports brands operating across multiple markets.
Financial Health
StrongStrong · Growing, Hiring · 22% CAGR over 2y
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Computed from 5 filingsProvides IT consulting and managed services including data engineering, business intelligence and analytics, AI and automation, cybersecurity, and cloud and DevOps. Supports organisations with…
Serves enterprise organisations in the public and private sectors, with strong emphasis on UK government departments, regulated public bodies and critical infrastructure providers undertaking digital…
Financial Health
StrongStrong · Growing, Hiring · 37% CAGR over 4y
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Computed from 4 filingsProvides IT consultancy and implementation services focused on Microsoft cloud technologies. Designs and deploys business applications, data and AI platforms, automation, ERP and customer engagement…
Serves enterprise and public-sector organisations across health and social care, energy, resources, mining, manufacturing, construction, facilities management, government, not-for-profit and…
Financial Health
StrongStrong · Hiring · 29% CAGR over 3y
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Computed from 5 filingsDevelops data analytics and software tools for public sector and social organisations, including benefits calculators, income tracking, and safeguarding data platforms. Also provides social policy…
Serves local authorities, housing providers, utilities, financial services firms, charities and public-sector policymakers, plus individuals seeking benefits support, focused on people facing…
Financial Health
StrongStrong · Growing, Hiring · 17% CAGR over 4y
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Financial sub-scores
Computed from 4 filingsProvides market research data collection services, including survey programming, sampling and access to global respondent audiences, data processing, and analysis. Combines a proprietary platform…
Sells to B2B market research teams and insight professionals needing survey data collection, including agencies, consultancies, and in-house research functions at larger organisations seeking global…
Financial Health
StrongStrong · Growing, Hiring · 59% CAGR over 3y
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Computed from 3 filingsProvides media intelligence services including media monitoring across online, social, print and broadcast channels, PR measurement and analytics, and consultancy and market research to help…
Serves senior PR, communications and marketing teams in businesses and organisations, including those managing international or multi-market media monitoring, reputation measurement and stakeholder…
Financial Health
StrongStrong
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Computed from 5 filingsProvides data science and analytics consulting, developing AI‑driven models, revenue optimisation tools and operational planning systems. Works with sectors such as financial services, logistics,…
Serves B2B organisations in financial services, logistics and supply chain, manufacturing, mining and resources, retail and FMCG, telecommunications, and healthcare, targeting teams responsible for…
Financial Health
StrongStrong · Growing, Hiring · 46% CAGR over 4y
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Computed from 3 filingsProvides digital and data consultancy, developing software and platforms for geospatial data management, analytics, AI and cloud architectures. Delivers data engineering, visualisation and data…
Serves defence, national security and central government organisations, particularly data, geospatial and technology teams responsible for complex operational decision-making and mission-critical…
Financial Health
StrongStrong · Hiring · 31% CAGR over 2y
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Computed from 5 filingsProvides sports data analytics and technology services, collecting and analysing performance and event data across sports such as cricket, football, tennis, rugby and horse racing. Develops…
Serves sports rightsholders, broadcasters, media organisations and betting/gaming businesses across cricket, football, horse racing, rugby and tennis.
Financial Health
StrongStrong · Growing, Hiring · 29% CAGR over 4y
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Computed from 3 filingsProvides data and AI consulting services including data strategy development, data management, platform architecture and engineering, analytics and machine learning solutions, and advisory support to…
Serves B2B organisations and their senior data leaders, CDOs and executive teams, particularly those investing in data, analytics and AI capabilities to improve decision-making and business…
Financial Health
StrongStrong · Hiring · 14% CAGR over 2y
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Computed from 5 filingsProvides data analytics software and advisory services for healthcare procurement teams. Analyses purchasing and clinical product data to classify items, track spending, and identify savings…
Sells to UK healthcare organisations, especially NHS trusts, procurement collaboratives and shared services teams. Targets procurement, supply chain, finance and commercial leaders seeking better…
Financial Health
StrongStrong · Hiring · 3% CAGR over 5y
Location
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Computed from 5 filingsDevelops data analytics software that transforms and enriches business data to support decision‑making. Provides tools for activity‑based costing, cost‑to‑serve analysis, profitability modelling, and…
Serves B2B customers in FMCG, retail, manufacturing and investment banking, including supply chain, finance, sales and marketing teams, plus corporates, institutional investors and asset managers…
Financial Health
HealthyHealthy · -55% CAGR over 4y
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Computed from 5 filingsProvides data management and engineering services including cloud migration and optimisation, data governance, AI and analytics, and custom software development. Designs and implements data…
Serves B2B clients in financial services, insurance, retail, telecoms, media, entertainment, gaming and betting, plus healthcare professionals, data scientists and researchers needing health data…
Financial Health
HealthyHealthy · Hiring · 46% CAGR over 4y
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Computed from 4 filingsProvides a retail analytics platform that tracks online pricing, promotions, search visibility, product content, and retail media across retailers. Supplies daily data and insights to support pricing…
Serves consumer goods brands, suppliers and retailers worldwide, targeting commercial, sales, revenue, category insight, eCommerce, marketing and quality teams involved in retail performance.
Financial Health
StrongStrong · Growing, Hiring · 98% CAGR over 3y
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Computed from 5 filingsProvides data engineering and analytics consulting services, designing and implementing cloud data platforms, AI and IoT solutions, and Microsoft Power Platform applications. Also offers data…
Serves enterprise and large organisations on a B2B basis, particularly in utilities, finance, transport and infrastructure, and smart places. Targets buyers seeking data, AI, IoT and governance…
Financial Health
HealthyHealthy · Hiring · 72% CAGR over 4y
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Computed from 5 filingsDevelops AI-powered digital banking software for banks and financial institutions. Provides platforms for personal financial management, transaction data enrichment and categorisation, customer…
Sells B2B to banks and financial institutions in global markets, targeting retail banking, deposits, customer engagement, digital banking and SMB/SME banking teams serving consumer and small-business…
Financial Health
HealthyHealthy · Growing, Hiring · 3% CAGR over 4y
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Computed from 5 filingsProvides AI-powered conversation intelligence software for contact centres, analysing customer interactions, delivering real-time guidance to agents, automating quality assurance scoring, and…
Serves contact centres and customer experience teams in financial services, insurance, credit unions, consumer goods and services, utilities and healthcare, including operations, QA, sales, fraud and…
Financial Health
StrongStrong · Hiring · 20% CAGR over 4y
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Computed from 3 filingsProvides customer experience management software that collects and analyses customer and employee feedback across multiple channels. Offers survey tools, reputation management, conversational…
Serves B2B customer experience, marketing, insights, contact centre and HR teams at mid-market and enterprise organisations, especially consumer-facing brands managing customer feedback, reviews and…
Financial Health
HealthyHealthy · Profitable · -31% CAGR over 2y
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Computed from 5 filingsProvides software for capturing, archiving, and supervising electronic communications across channels such as voice, messaging, and social platforms. Offers compliance archiving, surveillance,…
Serves regulated enterprises and public sector organisations, including financial services, legal, life sciences, insurance, energy, government and corporate teams with communications compliance…
Financial Health
HealthyHealthy · -55% CAGR over 4y
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Computed from 5 filingsProvides smart metering, meter data collection and management services for energy suppliers. Offers CRM and billing systems, DCC integration, carbon reporting, regulatory compliance support, and…
Serves UK energy suppliers, third-party intermediaries and large energy users needing metering, data, CRM/billing, switching, settlement and carbon compliance support across commercial and domestic…
Financial Health
StableStable · -67% CAGR over 4y
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Financial sub-scores
Computed from 4 filingsDevelops web governance software that scans and monitors websites for accessibility, content quality, SEO, user experience, and compliance issues. Provides tools for automated testing, analytics,…
Sells to large organisations and web teams managing complex websites, including stakeholders responsible for accessibility, content, SEO, user experience, analytics, and data privacy compliance.
Financial Health
HealthyHealthy · Growing · 0% CAGR over 3y
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Computed from 5 filingsProvides digital workflow and data management systems for trading firms, exchanges and inter‑dealer brokers. Develops modules for data connectivity, validation, enrichment and distribution, and…
Serves B2B financial markets customers, particularly trading firms, exchanges and interdealer brokers, including broker, exchange and clearing operations teams.
Financial Health
StrongStrong · Hiring · 11% CAGR over 4y
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Computed from 5 filingsDevelops a cloud-based file data platform that provides enterprise storage, data management, backup and disaster recovery. Software enables hybrid cloud file systems, multi-site file sharing,…
Serves enterprise IT and infrastructure teams, including global multi-site organisations, across architecture and engineering, energy, financial services, healthcare, manufacturing, media, retail and…
Financial Health
StrongStrong · Growing, Hiring · 32% CAGR over 4y
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Computed from 5 filingsProvides digital analytics and consumer insight services by analysing online data such as search, social media, CRM, reviews and web behaviour. Develops data, analytics and AI solutions and advises…
Serves B2B organisations needing digital consumer and category insight, including FMCG, beverage, wellbeing and telecoms/enterprise teams, typically supporting strategy, innovation, customer…
Financial Health
StrongStrong · Growing, Hiring · 57% CAGR over 4y
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Computed from 5 filingsProvides forecasting and analytical services for the UK wholesale electricity market. Produces power price forecasts, market analysis, and trading insights, and offers data access, modelling tools,…
Sells to B2B energy professionals involved in UK power wholesale markets, including traders, analysts and strategy teams needing forecasting, market data, insights and price predictions for trading…
Financial Health
HealthyHealthy · Hiring · 15% CAGR over 5y
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Computed from 5 filingsProvides social impact research and data analysis focused on neighbourhood-level statistics. Develops indices, reports and data products, and operates a web-based analytics platform giving…
Serves charities, local authorities, grantmakers and other social-good organisations needing neighbourhood-level evidence for planning, funding and community impact decisions.
Financial Health
StrongStrong · Growing, Hiring · 6% CAGR over 4y
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Computed from 5 filingsDevelops data analysis and reporting software for market research. The platform automates survey data cleaning, statistical testing, segmentation, and methods such as regression, MaxDiff and…
Serves B2B market researchers, insights analysts and research teams in agencies and client-side organisations analysing survey, tracking, brand, advertising, customer feedback and segmentation data.
Financial Health
HealthyHealthy · 0% CAGR over 5y
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Computed from 5 filingsProvides cloud-based medical imaging management systems for healthcare providers, including PACS and vendor-neutral archive platforms, image storage, sharing and viewing tools, remote diagnostic…
Serves NHS organisations, private healthcare providers and international health systems, targeting radiology, cardiology, ophthalmology, screening, reporting and clinical teams that manage or access…
Financial Health
StrongStrong · Growing, Hiring · 26% CAGR over 4y
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Computed from 3 filingsProvides software and consulting services for pharmaceutical and biotechnology drug development, including biosimulation and pharmacokinetic modelling, clinical trial data analysis, regulatory…
Serves life sciences organisations, including biotech, pharmaceutical companies and CROs, across drug discovery, clinical development, regulatory, market access and commercial functions.
Financial Health
StrongStrong · Profitable, Growing, Hiring · 10% CAGR over 2y
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Computed from 5 filingsProvides a credit risk monitoring platform that analyses financial, non‑financial and macroeconomic data to generate company risk profiles, support loan origination and portfolio monitoring, and help…
Serves B2B organisations with borrower or counterparty credit exposure, including lenders and finance teams managing origination, portfolios and regulatory credit-risk requirements.
Financial Health
StrongStrong · Hiring · 24% CAGR over 4y
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Computed from 5 filingsProvides a data platform for sales and marketing teams in scientific industries. Aggregates data on researchers, organisations, grants, publications, clinical trials, events and purchasing activity…
Serves B2B sales and marketing teams at life science suppliers, startups and CROs targeting biotech, pharmaceutical and academic research organisations, from small firms to large industry players.
Financial Health
HealthyHealthy · -63% CAGR over 4y
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Computed from 5 filingsDevelops software for the insurance industry, including the DQPro platform used by insurers and brokers to validate and manage underwriting data, apply market data standards, and produce reporting…
Serves insurers, carriers, brokers and Lloyd’s managing agents in the global insurance market, targeting insurance business and IT teams with data quality and validation needs.
Financial Health
StrongStrong · Growing, Hiring · 9% CAGR over 4y
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Financial sub-scores
Computed from 5 filingsProvides data and AI consulting services including data strategy, governance, platform engineering, analytics and custom AI solutions. Helps organisations design data architectures, manage data…
Serves organisations of all sizes, from SMEs to large enterprises, with emphasis on water utilities, rail and transport, media, telecoms, and higher education teams seeking data and AI support.
Financial Health
StrongStrong · Growing, Hiring · 31% CAGR over 4y
Location
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Computed from 5 filingsProvides media research and audience analytics using panel-based viewing data. Analyses TV and streaming consumption to deliver insights on content performance, viewer behaviour, subscription trends,…
Serves B2B media and entertainment organisations, including streaming platforms, broadcasters, content owners and strategy teams making content, audience, subscription and investment decisions across…
Financial Health
HealthyHealthy · Hiring · 8% CAGR over 4y
Location
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Computed from 5 filingsProvides a demand-side platform for B2B digital advertising. Uses intent data, IP targeting, and account-based marketing to deliver programmatic display ads to specific companies and decision‑makers…
Serves B2B marketing and sales teams seeking to target business accounts, plus B2B and media agencies. Industry focus includes technology, software, manufacturing, automotive, healthcare, logistics…
Financial Health
StrongStrong
Location
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Showing 50 of 1,296 — +1,246 more with verified decision-maker contacts, live data, and CRM sync.
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Showing 50 of 1,296 — +1,246 more with verified decision-maker contacts, live data, and CRM sync.
How WordPress usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. data analytics companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of data analytics companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
WordPress is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
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Frequently asked questions
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