Data Analytics Companies Using Google Analytics in the UK: 1,401 Active Firms (2026)
Data analytics companies running website measurement tools turn digital activity into reporting, modelling and decision support for UK organisations.
For data analytics providers, this web measurement stack usually sits between marketing operations, sales development and delivery teams, rather than in a standalone web team. It records acquisition sources, campaign paths and on-site behaviour that feed client reporting, conversion analysis and product instrumentation. Adoption tends to signal a direct-channel posture: a website expected to generate enquiries, content engagement or trial demand, plus internal capacity to maintain tags, consent settings and attribution rules. In this sector, it is more often a mid-market operating choice than a hobbyist add-on, especially where consultancy, managed analytics and software delivery overlap.
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UK adoption is concentrated but not confined to the capital: 1,401 actively trading data analytics providers run the analytics system profiled here. Reported headcount totals 3,108 people. Within detected analytics tools for this sector, the system ranks first, appearing in 81.6% of cases. London accounts for 40.8% of adopters, followed by the South East at 15.3%, North West at 7.4%, East of England at 6.8% and South West at 6.6%. The pattern fits a market where client acquisition, public-sector tendering and analytics delivery still cluster around larger commercial centres, while specialist delivery teams remain distributed.
Data and analytics providers using website measurement are not usually licensed under a unified sector regime. Their exposure comes from what is collected, why it is collected and how it is matched to other client or audience information. UK GDPR and the Data Protection Act place the main burden, with the ICO overseeing principles covering fairness, purpose limitation, data minimisation, accuracy, retention and security. Work involving special-category data, automated decision-making or profiling carries extra safeguards. Where client reporting or cloud processing moves personal data across borders, procurement teams tend to ask about International Data Transfer Agreements, Standard Contractual Clauses, Binding Corporate Rules and adequacy regulations before tags go live.
Adoption appears likely to become more governed rather than simply wider. Data analytics providers already sell into clients that expect evidence of consent handling, attribution discipline and auditability, so the measurement layer tends to be drawn into procurement and privacy review rather than left with marketing alone. Lean specialist teams may keep using familiar hosted tooling because it is easy to staff and explain, while larger providers are more likely to add stricter tag governance and privacy documentation. Consolidation pressure should come less from novelty and more from client demands for fewer duplicated tracking surfaces.
Adoption by company size
Adoption of Google Analytics varies by company size across the trading UK data analytics companies in this cohort. 35% of the 1,948 companies with under 10 employees run Google Analytics (681 detected). 40.6% of the 942 companies with 10–50 employees run Google Analytics (382 detected). 34.6% of the 78 companies with over 50 employees run Google Analytics (27 detected). That is a 0.4% gap between the over 50 employees and under 10 employees bands.
1,401
Active firms
2026
81.6%
Of detected Analytics share
UK data analytics
7
Median headcount
Filed accounts
3,569
Verified contacts
Across this cohort
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Key facts
About 6% of the trading cohort reports turnover above £5M (85 of 1,401 firms) — the rest sits below that revenue band.
9% of the cohort was incorporated since 2022 (135 firms), so a sizeable share is in its first few filing cycles.
Among 1,717 Data & Analytics firms with a detectable website-measurement system, this tool appears on 81.6% (1,401), ahead of the next detected system at 9.7% (167).
The three largest co-detected technologies appear on 56.5% (791), 52.7% (739) and 47.3% (662) of the cohort, suggesting many sites run measurement alongside adjacent web-infrastructure or tag-management tooling.
Registered offices are concentrated in London and the South East, at 40.8% (571) and 15.3% (214) of the cohort respectively.
UK GDPR and the Data Protection Act 2018 govern personal-data use, with the ICO regulating compliance and extra safeguards for special category data, automated decision-making and profiling.
The 2024 UK Business Data Survey found that 9% of businesses handling digitised data transferred it internationally, rising to 36% for large businesses and 26% for medium-sized businesses.
Analytics market share among UK Data Analytics
Share of the 1,717 UK Data Analytics with a detectable system. As of June 2026.
What else do Google Analytics-running Data Analytics run?
Share of the 1,401 Google Analytics-running UK companies where each technology was also detected. As of June 2026.
Where Google Analytics Data Analytics are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
7
Median headcount
£623.9K
Median UK turnover
6.1%
Above £5M turnover
135
Incorporated since 2022
3,569 verified decision-maker contacts
across these 1,401 companies, with emails available in Firmbase. Filter by role, seniority and stack.
Top UK Data Analytics using Google Analytics
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 5 filingsProvides digital analytics and consumer insight services by analysing online data such as search, social media, CRM, reviews and web behaviour. Develops data, analytics and AI solutions and advises…
Serves B2B organisations needing digital consumer and category insight, including FMCG, beverage, wellbeing and telecoms/enterprise teams, typically supporting strategy, innovation, customer…
Financial Health
StrongStrong · Growing, Hiring · 57% CAGR over 4y
Location
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Computed from 5 filingsProvides data analytics and business intelligence software and services, including data integration, governance and data warehouse modernisation, and AI-driven analytics. Offers Qlik-based tools,…
Serves B2B organisations and public sector bodies, targeting data, analytics and technology leaders in financial services, healthcare, insurance, legal, manufacturing and retail.
Financial Health
StrongStrong · Hiring · 18% CAGR over 5y
Location
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Computed from 5 filingsProvides data consultancy services including data strategy and governance, data engineering and platform development, analytics and machine learning, and AI application development, helping…
Serves B2B organisations, including large enterprises in financial services, retail and media technology, such as building societies, national convenience chains and global TV middleware providers.
Financial Health
HealthyHealthy · Hiring · 33% CAGR over 4y
Location
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Computed from 5 filingsProvides consulting and implementation services for data, cloud and AI platforms, including data strategy, governance, master data management, data warehousing, integration, analytics, and…
Serves B2B organisations and data teams undertaking data, cloud and AI transformation, including enterprises using platforms such as Microsoft, AWS, Snowflake, Informatica and Semarchy; works with…
Financial Health
StrongStrong · Growing, Hiring · 16% CAGR over 4y
Location
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Computed from 5 filingsProvides data science and analytics services for media and advertising measurement. Cleans, models and enriches datasets, validates measurement methodologies, and offers data fusion software that…
Serves B2B customers in media and advertising, including advertisers, media agencies, audience measurement vendors, and media owners or platforms using consumer behaviour and audience data.
Financial Health
HealthyHealthy · -78% CAGR over 3y
Location
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Computed from 5 filingsProvides data management consultancy services including data quality and governance, cloud data platform design, data engineering and integration, analytics and visualisation, and data science and AI…
Serves public sector bodies and private organisations in defence, emergency services, finance, government, healthcare, utilities and energy, especially teams handling sensitive or complex data.
Financial Health
HealthyHealthy · Hiring · 20% CAGR over 4y
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Computed from 5 filingsProvides a software platform for product analytics and user experience management. Tracks user interactions in applications, with features including session replay, in‑app guides, feedback…
Serves B2B product, engineering, marketing and customer success teams at software-led companies managing web/mobile apps and AI agents across digital product portfolios.
Financial Health
StrongStrong · Hiring · 30% CAGR over 4y
Location
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Computed from 5 filingsProvides data and AI consultancy, including data infrastructure development, analytics and AI solution deployment. Also offers CRM strategy and implementation, platform migration, and data‑driven…
Serves businesses of any size, particularly teams responsible for data strategy, digital marketing, customer relationship management and campaign execution.
Financial Health
HealthyHealthy · Profitable · -9% CAGR over 4y
Location
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Computed from 5 filingsProvides data and AI consulting and implementation services, specialising in Snowflake-based data platforms. Offers data strategy, engineering, governance, analytics and visualisation using tools…
Serves organisations in healthcare and life sciences, retail and consumer goods, travel and hospitality, advertising and entertainment, technology, and the public sector, typically teams investing in…
Financial Health
HealthyHealthy · Hiring · 9% CAGR over 4y
Location
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Computed from 5 filingsProvides data analytics and AI consultancy, implementing data platforms, dashboards and reporting using Microsoft technologies such as Power BI, Microsoft Fabric and Azure. Offers system development,…
Serves B2B organisations and internal data teams using Microsoft technologies, particularly companies seeking external expertise for analytics, AI, reporting, data platforms, and managed support.
Financial Health
StrongStrong · Growing, Hiring · 27% CAGR over 4y
Location
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Computed from 3 filingsProvides consumer data and analytics products for identification, identity verification, debt tracing, residential property insights and vulnerability indicators, enabling utilities, energy and…
Serves UK B2B organisations that manage consumer relationships, including utilities, energy and water providers, distribution network operators, pension firms, debt collection agencies and debt…
Financial Health
StrongStrong · Growing, Hiring · 13% CAGR over 2y
Location
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Computed from 5 filingsProvides data and AI consultancy services including data strategy development, governance and management frameworks, data integration and engineering, analytics and data science implementation, and…
Serves B2B customers, primarily global enterprises and their data, analytics, AI, IT and governance leaders seeking consultancy support for complex data environments.
Financial Health
StrongStrong · Hiring · 16% CAGR over 6y
Location
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Computed from 3 filingsProvides digital and data consultancy, developing software and platforms for geospatial data management, analytics, AI and cloud architectures. Delivers data engineering, visualisation and data…
Serves defence, national security and central government organisations, particularly data, geospatial and technology teams responsible for complex operational decision-making and mission-critical…
Financial Health
StrongStrong · Hiring · 31% CAGR over 2y
Location
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Computed from 5 filingsProvides data management and engineering services including cloud migration and optimisation, data governance, AI and analytics, and custom software development. Designs and implements data…
Serves B2B clients in financial services, insurance, retail, telecoms, media, entertainment, gaming and betting, plus healthcare professionals, data scientists and researchers needing health data…
Financial Health
HealthyHealthy · Hiring · 46% CAGR over 4y
Location
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Computed from 5 filingsProvides data consulting and technology services including business intelligence, data engineering, analytics, and AI and machine learning solutions. Develops data warehouses and cloud data…
Serves B2B organisations seeking data, BI and AI support, including recruitment platforms, suppliers, travel companies and product-led businesses, with stakeholders in sales, marketing, operations,…
Financial Health
HealthyHealthy · Hiring · 5% CAGR over 4y
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Computed from 3 filingsProvides data analytics, AI, and research services for enterprises and financial institutions, including market intelligence, customer analytics, pricing analysis, risk and model management,…
Serves enterprise clients, especially financial services firms such as investment banks, asset managers, private equity and credit lenders, plus corporate commercial, supply chain, R&D, pricing, risk…
Financial Health
HealthyHealthy · Profitable · -6% CAGR over 2y
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Computed from 5 filingsProvides customer analytics and data science consultancy services including data warehousing, business intelligence and AI-driven analysis. Helps organisations integrate and analyse customer data,…
Serves organisations with large customer or supporter datasets, including healthcare providers, charities, events and media businesses. Targets CRM, marketing, technology and data leaders focused on…
Financial Health
StableStable · -13% CAGR over 4y
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Computed from 5 filingsProvides consulting and engineering services for enterprise data and knowledge management, including data integration, data architecture, knowledge graphs, semantic layers, and AI/LLM integration to…
Serves enterprise and public-sector organisations with complex, regulated data estates, especially in life sciences, publishing, standards bodies, banking and finance; targets data, knowledge…
Financial Health
StrongStrong · Growing, Hiring · 41% CAGR over 4y
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Computed from 5 filingsProvides customer data and marketing technology consulting for brands, including strategy, CRM and customer engagement, data management, and AI‑driven decisioning. Implements and integrates platforms…
Serves global B2C brands, especially QSR and food delivery, retail and eCommerce, media, gaming, entertainment, finance, travel, hospitality and sports companies with large customer data and loyalty…
Financial Health
StrongStrong · Growing, Hiring · 53% CAGR over 4y
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Computed from 3 filingsProvides media intelligence services including media monitoring across online, social, print and broadcast channels, PR measurement and analytics, and consultancy and market research to help…
Serves senior PR, communications and marketing teams in businesses and organisations, including those managing international or multi-market media monitoring, reputation measurement and stakeholder…
Financial Health
StrongStrong
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Computed from 5 filingsProvides media research and audience analytics using panel-based viewing data. Analyses TV and streaming consumption to deliver insights on content performance, viewer behaviour, subscription trends,…
Serves B2B media and entertainment organisations, including streaming platforms, broadcasters, content owners and strategy teams making content, audience, subscription and investment decisions across…
Financial Health
HealthyHealthy · Hiring · 8% CAGR over 4y
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Computed from 5 filingsProvides data analytics, data engineering and AI advisory services for private equity funds and their portfolio companies. Develops reporting systems, business intelligence tools and machine learning…
Serves private equity funds and their portfolio companies, working with investment teams and management teams across the investment lifecycle, including due diligence, value creation, reporting and…
Financial Health
StrongStrong · Growing, Hiring · 46% CAGR over 5y
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Computed from 3 filingsDevelops software and provides market research services for brand and campaign tracking. Collects and analyses real-time consumer opinion data across global markets, supplying dashboards and insights…
Serves B2B marketing, brand and consumer insights teams at consumer-facing companies and global brands, including FMCG, food and drink, retail and sports brands operating across multiple markets.
Financial Health
StrongStrong · Growing, Hiring · 22% CAGR over 2y
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Computed from 5 filingsProvides data consultancy services including data engineering, data integration, business intelligence and advanced analytics. Designs data architectures, pipelines and governance frameworks, and…
Serves businesses of varying sizes, from startups to large enterprises, seeking data-led digital transformation and support for decision-makers across operations, sales and strategy.
Financial Health
StrongStrong · Growing, Hiring · 19% CAGR over 4y
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Computed from 5 filingsProvides data science and analytics consulting, developing AI‑driven models, revenue optimisation tools and operational planning systems. Works with sectors such as financial services, logistics,…
Serves B2B organisations in financial services, logistics and supply chain, manufacturing, mining and resources, retail and FMCG, telecommunications, and healthcare, targeting teams responsible for…
Financial Health
StrongStrong · Growing, Hiring · 46% CAGR over 4y
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Computed from 5 filingsProvides enriched NHS GP prescribing datasets and analytics for pharmaceutical and healthcare organisations. Sources and processes NHS data and delivers it via hosted platforms, APIs, extracts and…
Sells B2B to pharmaceutical and medical device companies, especially commercial, sales, marketing and product teams using NHS prescribing data intelligence. Also serves teams building business cases…
Financial Health
StrongStrong · Growing, Hiring · 6% CAGR over 4y
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Computed from 3 filingsDevelops and provides an online marketing analytics and management platform offering tools for SEO, keyword research, backlink analysis, competitor traffic analysis, site audits, content…
Serves B2B marketing teams, SEO, PPC, content and social media specialists, digital agencies, enterprise brands and local businesses managing online visibility and digital marketing channels.
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StrongStrong
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Computed from 5 filingsDevelops digital experience software for marketing and product teams, including content management, A/B testing, personalization, experimentation analytics, and ecommerce tools. Platform uses AI to…
Sells to B2B marketing, digital experience, ecommerce and product teams, including marketers, developers, engineers and digital leaders seeking platforms to manage and optimise customer-facing…
Financial Health
StableStable · Hiring · 38% CAGR over 6y
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Computed from 5 filingsDevelops advertising technology that generates, tags and tests digital ad creatives using live performance data. Platform enables marketers to produce large volumes of ads and analyse results across…
Serves B2B marketing teams, performance marketers and global CMOs at large consumer brands and agencies running paid social, display, video and retail media campaigns across multiple markets.
Financial Health
StrongStrong · Growing, Hiring · 37% CAGR over 4y
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Computed from 5 filingsProvides business intelligence, data integration and ERP consulting services, specialising in Qlik analytics platforms and Oracle JD Edwards systems. Offers data strategy, reporting solutions, system…
Serves B2B and public-sector organisations, especially Qlik, JD Edwards and SAP users, across healthcare, finance, legal, manufacturing, charities, education, defence, government, utilities,…
Financial Health
HealthyHealthy · Hiring · 7% CAGR over 4y
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Computed from 3 filingsDevelops software for marketing identity resolution and first‑party data activation. Provides tools to build ID graphs, recognise users across systems in real time, manage consent, and activate…
Serves marketing, data and digital leaders at fast-growing scale-ups and global enterprises with significant customer data, media spend, and CRM/CDP stacks.
Financial Health
HealthyHealthy · Growing · 0% CAGR over 2y
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Computed from 5 filingsProvides technology consulting and software engineering services including AI, cloud and DevOps, cybersecurity, data engineering and digital transformation. Develops and implements platforms such as…
Serves large enterprises and public-sector organisations, especially financial services institutions across capital markets, banking, payments, wealth and asset management, plus insurance, high tech,…
Financial Health
StrongStrong · Growing, Hiring · 90% CAGR over 4y
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Computed from 3 filingsProvides data analytics and operational support services using AI and human review. Analyses customer interactions and multimedia data, runs customer service operations, and processes audio, video…
Serves B2B enterprises, high-growth companies and digital-native brands in retail, eCommerce, travel, food delivery, home services, and software/technology, especially teams managing large-scale…
Financial Health
HealthyHealthy · -92% CAGR over 2y
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Computed from 5 filingsProvides a B2B social media management and analytics platform. Tools support publishing, social listening, employee advocacy, and performance measurement, with integrations to CRM and marketing…
Serves B2B marketing, sales/revenue and HR teams at data-driven organisations, especially in tech/software, business services, legal services and manufacturing, with a global customer base of B2B…
Financial Health
HealthyHealthy · Hiring · 35% CAGR over 4y
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Computed from 5 filingsDevelops data analytics software that enables organisations to model, analyse and visualise data and embed interactive analytics into applications. Platform includes AI‑driven tools, dashboards, data…
Serves B2B software teams, product leaders, developers and data teams in financial services, healthcare/pharma, supply chain, technology and manufacturing, especially organisations embedding…
Financial Health
HealthyHealthy · Hiring · 3% CAGR over 5y
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Computed from 5 filingsDevelops a collaborative low‑code platform for financial regulatory reporting. Provides tools for data modelling, integration and trade data processing that enable financial institutions and…
Sells to B2B and institutional customers in financial markets, especially financial institutions, regulators, trade associations and market infrastructure providers needing regulatory reporting,…
Financial Health
StrongStrong · Growing, Hiring · 15% CAGR over 4y
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Computed from 3 filingsDevelops and operates a cloud-based software platform for energy companies to manage operational data. Enables production allocation, hydrocarbon accounting, emissions tracking, measurement data…
Serves energy companies worldwide, from super-majors to independents, including offshore, onshore, LNG, pipeline and refining operators. Targets production, measurement, emissions and data teams.
Financial Health
HealthyHealthy · Hiring · 29% CAGR over 2y
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Computed from 5 filingsProvides technology consulting and managed services focused on cloud, software, data and cyber security. Builds applications and data integrations, optimises cloud infrastructure, implements…
Serves ops-heavy businesses with 100-3,000 staff that have outgrown manual processes, plus enterprise NHS, higher education and financial services organisations running complex multi-year digital,…
Financial Health
StrongStrong · Hiring · 76% CAGR over 4y
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Computed from 5 filingsProvides a data platform for sales and marketing teams in scientific industries. Aggregates data on researchers, organisations, grants, publications, clinical trials, events and purchasing activity…
Serves B2B sales and marketing teams at life science suppliers, startups and CROs targeting biotech, pharmaceutical and academic research organisations, from small firms to large industry players.
Financial Health
HealthyHealthy · -63% CAGR over 4y
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Computed from 3 filingsProvides software and consulting services for pharmaceutical and biotechnology drug development, including biosimulation and pharmacokinetic modelling, clinical trial data analysis, regulatory…
Serves life sciences organisations, including biotech, pharmaceutical companies and CROs, across drug discovery, clinical development, regulatory, market access and commercial functions.
Financial Health
StrongStrong · Profitable, Growing, Hiring · 10% CAGR over 2y
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Computed from 5 filingsProvides consulting on data strategy, AI integration, and digital transformation. Advises organisations on data governance, analytics, and implementation of AI and cloud platforms to support business…
Serves businesses and organisations undertaking data, AI, cloud and digital transformation initiatives, targeting business, technology and data leaders responsible for modernisation and governance.
Financial Health
HealthyHealthy · Hiring · 26% CAGR over 4y
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Computed from 5 filingsProvides a market and competitor intelligence platform that collects and analyses data on competitors, products, marketing activity and financial results. Uses AI tools to monitor markets, generate…
Serves B2B organisations seeking competitor and market intelligence, particularly marketing, product, strategy, sales and finance teams responsible for revenue growth, product roadmaps and market…
Financial Health
StrongStrong · Growing, Hiring · 59% CAGR over 4y
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Computed from 5 filingsDevelops software and data analytics systems for the rail industry, using GPS, sensor and operational data to monitor vehicles, analyse performance, manage fleets, report incidents, and provide…
Sells to B2B customers in the rail sector, including train operating companies, rail infrastructure managers and transport network teams responsible for fleet performance, incidents and overhead line…
Financial Health
HealthyHealthy · Hiring · 21% CAGR over 4y
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Computed from 5 filingsProvides online data search and API services that aggregate UK people, address, phone and company information from government, commercial and marketing datasets. Offers tools for person and director…
Serves UK businesses, public sector organisations and consumers needing people, address and company data, including CRM teams, age-restricted sellers, investigators and firms checking companies or…
Financial Health
StrongStrong · Growing, Hiring · 3% CAGR over 4y
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Computed from 4 filingsDevelops web governance software that scans and monitors websites for accessibility, content quality, SEO, user experience, and compliance issues. Provides tools for automated testing, analytics,…
Sells to large organisations and web teams managing complex websites, including stakeholders responsible for accessibility, content, SEO, user experience, analytics, and data privacy compliance.
Financial Health
HealthyHealthy · Growing · 0% CAGR over 3y
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Computed from 5 filingsProvides data analytics, machine learning and cloud engineering services. Designs and builds custom software, data pipelines and warehouses, APIs and analytics dashboards, and supports cloud…
Serves businesses and organisations with IT, data and digital transformation needs, including teams planning cloud adoption, analytics, machine learning, remote-work tooling, legacy modernisation or…
Financial Health
StrongStrong · Growing, Hiring · 22% CAGR over 4y
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Computed from 5 filingsDevelops decision-support software and analytics tools for public and private sector organisations, including optimisation algorithms, machine learning models, digital twins and process digitisation…
Serves UK public and private sector organisations, particularly in aviation, public sector operations and social justice, targeting senior decision makers with complex operational and organisational…
Financial Health
StrongStrong
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Computed from 5 filingsProvides forecasting and analytical services for the UK wholesale electricity market. Produces power price forecasts, market analysis, and trading insights, and offers data access, modelling tools,…
Sells to B2B energy professionals involved in UK power wholesale markets, including traders, analysts and strategy teams needing forecasting, market data, insights and price predictions for trading…
Financial Health
HealthyHealthy · Hiring · 15% CAGR over 5y
Location
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Financial sub-scores
Computed from 5 filingsProvides sales and commercial support for a group offering a managed open‑source data platform. The platform delivers hosted services for databases, event streaming, search and analytics technologies…
Serves B2B developers, data engineering teams and technology leaders at startups and scaling enterprises, with emphasis on software, fintech and retail companies using cloud-based data infrastructure.
Financial Health
StrongStrong
Location
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Financial sub-scores
Computed from 5 filingsProvides IT consultancy and digital transformation services including software development, artificial intelligence and data analytics solutions, service design, testing and quality assurance, and…
Serves UK public sector organisations and government departments, including tax and welfare agencies, targeting senior digital, data, technology and service delivery teams responsible for critical…
Financial Health
StrongStrong · Growing, Hiring · 51% CAGR over 4y
Location
Unlock all 1,401 leads
Showing 50 of 1,401 — +1,351 more with verified decision-maker contacts, live data, and CRM sync.
Unlock all 1,401 leads
Showing 50 of 1,401 — +1,351 more with verified decision-maker contacts, live data, and CRM sync.
How Google Analytics usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. data analytics companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of data analytics companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Google Analytics is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
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Frequently asked questions
How many UK data analytics companies use Google Analytics?
What share of UK data analytics companies run Google Analytics?
How is Google Analytics usage detected?
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