Data Analytics Companies Using Microsoft Clarity in the UK: 167 Active Firms (2026)
Data analytics companies running site-behaviour tracking turn customer, product and operational data into insight for UK clients.
Within UK data analytics, this tracking layer usually sits between marketing operations, product analytics and client reporting. It captures how visitors move through a site, where content holds attention and where conversion journeys stall, giving analytics providers evidence for optimisation work rather than relying only on campaign or CRM outputs. Adoption tends to signal a direct-channel business with enough web traffic, internal reporting cadence and client-delivery process to care about session-level behaviour. The buyer profile is B2B: agencies, insight consultancies and data-infrastructure teams selling measurement, reporting and optimisation services to commercial clients.
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The UK adoption picture is fairly small: 167 data analytics companies run this tracking tool on their public websites. Reported employment totals 698 people across the cohort, with all 41 firms that publish headcount doing so. The system sits second in the detected analytics category, with 9.7% share against a 1,717-company sector denominator. Registered addresses skew towards London at 44.9% and the South East at 20.4%, followed by the South West at 6.0%, the North West at 5.4% and the East of England at 4.2%.
Site-behaviour tracking moves data analytics providers into familiar but sensitive territory: visitor behaviour can become personal data when linked to identifiers, accounts, device signals or client CRM records. UK GDPR governs that processing, with the ICO as the regulator researchers would expect to see in the risk map. Fairness, purpose limitation, minimisation, retention and security matter in ordinary analytics work; profiling, automated decision-making or special category data add further safeguards. Cross-border workflows also need transfer mechanisms such as International Data Transfer Agreements, Standard Contractual Clauses, Binding Corporate Rules or adequacy regulations.
Adoption appears likely to remain tied to practical go-to-market needs rather than pure experimentation. Data analytics providers with direct inbound channels tend to value behavioural evidence they can show clients, while smaller consultancies may keep lighter measurement stacks until traffic volume or client reporting demands justify more process. Privacy pressure should keep procurement focused on consent, retention and explainability, particularly where web analytics is joined to CRM or product data. Vendor consolidation and bundling may make standalone tracking less visible, but the underlying requirement to prove conversion paths is unlikely to disappear.
Adoption by company size
Adoption of Microsoft Clarity varies by company size across the trading UK data analytics companies in this cohort. 4.8% of the 1,948 companies with under 10 employees run Microsoft Clarity (94 detected). 7% of the 942 companies with 10–50 employees run Microsoft Clarity (66 detected). 3.8% of the 78 companies with over 50 employees run Microsoft Clarity (3 detected). That is a 1% gap between the over 50 employees and under 10 employees bands.
167
Active firms
2026
9.7%
Of detected Analytics share
UK data analytics
8
Median headcount
Filed accounts
411
Verified contacts
Across this cohort
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Key facts
About 8% of the trading cohort reports turnover above £5M (15 of 167 firms) — the rest sits below that revenue band.
12% of the cohort was incorporated since 2022 (21 firms), so a sizeable share is in its first few filing cycles.
Within UK data analytics companies with a detectable analytics system, this site-behaviour tracking tool is second by detected share at 9.7% (167), behind the largest system at 81.6% (1,401) and ahead of the next at 7.0% (120).
London accounts for 44.9% (75) of data analytics firms running the tool, followed by the South East at 20.4% (34).
Stack overlap points to measurement-heavy websites: 77.8% (130) also run a tag-management layer, 67.7% (113) use a network-performance and security layer and 62.9% (105) use a CMS.
Sector tags overlap: 82.6% (138) are also tagged SaaS and 52.1% (87) are tagged AI & Machine Learning, so the cohort skews towards software-led analytics suppliers rather than general consultancies.
Personal-data use brings UK GDPR and the Data Protection Act 2018 into scope, with the ICO overseeing fairness, purpose limitation, data minimisation, accuracy, retention and security.
Analytics market share among UK Data Analytics
Share of the 1,717 UK Data Analytics with a detectable system. As of June 2026.
What else do Microsoft Clarity-running Data Analytics run?
Share of the 167 Microsoft Clarity-running UK companies where each technology was also detected. As of June 2026.
Where Microsoft Clarity Data Analytics are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
8
Median headcount
£757.9K
Median UK turnover
9%
Above £5M turnover
21
Incorporated since 2022
411 verified decision-maker contacts
across these 167 companies, with emails available in Firmbase. Filter by role, seniority and stack.
Top UK Data Analytics using Microsoft Clarity
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 3 filingsDevelops an AI software platform that predicts user behaviour on websites and mobile apps in real time, providing analytics, audience segmentation and automated personalisation such as product…
Serves B2B marketing, ecommerce and product teams at online retail, fashion, home and furniture, health and beauty, and SaaS businesses seeking to personalise website and app customer journeys.
Financial Health
WeakWeak · 150% CAGR over 1y
Location
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Financial sub-scores
Computed from 3 filingsDevelops and provides an online marketing analytics and management platform offering tools for SEO, keyword research, backlink analysis, competitor traffic analysis, site audits, content…
Serves B2B marketing teams, SEO, PPC, content and social media specialists, digital agencies, enterprise brands and local businesses managing online visibility and digital marketing channels.
Financial Health
StrongStrong
Location
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Financial sub-scores
Computed from 5 filingsProvides marketing data management and activation software that connects data from advertising and analytics platforms, stores and transforms datasets, analyzes marketing performance, and enables…
Serves marketing, data and development teams at enterprises, SMBs and agencies, with emphasis on ecommerce/DTC, travel and hospitality, retail/FMCG, and media/publishing brands.
Financial Health
HealthyHealthy · -4% CAGR over 4y
Location
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Provides cloud software for ecommerce personalisation and digital marketing. Platform includes AI‑driven product discovery, site search, content management, marketing automation, email campaigns, and…
Targets marketing, ecommerce and merchandising teams at B2C and B2B brands, especially retailers and consumer-facing sectors such as iGaming, food and beverage, home, hospitality, travel, sport and…
Financial Health
N/AN/A
Location
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Financial sub-scores
Computed from 2 filingsProvides software platform and analytics tools that measure website and application performance, identify user experience issues, and quantify revenue loss from slow pages or errors, helping product…
Sells to product, ecommerce, digital experience and site reliability teams at enterprise brands that rely on websites or apps for conversions and revenue.
Financial Health
StrongStrong · Growing, Hiring · 20% CAGR over 1y
Location
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Financial sub-scores
Computed from 4 filingsProvides a B2B intent data and marketing activation platform that analyses online research signals to identify in‑market accounts and buying groups. Delivers audience targeting, digital advertising…
Serves B2B marketing, sales and go-to-market teams, plus agencies, at companies running account-based demand generation, digital advertising and lead generation programmes focused on in-market buying…
Financial Health
StrongStrong · Hiring · 111% CAGR over 3y
Location
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Financial sub-scores
Computed from 5 filingsDevelops digital marketing analytics and PPC management software. Platform aggregates data from advertising channels, automates reporting, tracks SEO performance, and provides lead intelligence tools…
Serves B2B customers, mainly digital marketing and PPC agencies, plus ecommerce and other businesses with sales and marketing teams managing paid search, SEO, social advertising, reporting and lead…
Financial Health
HealthyHealthy · Hiring · 16% CAGR over 4y
Location
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Computed from 4 filingsProvides data science and analytics services for retail and e‑commerce businesses, including customer data integration, database analysis, multi‑channel attribution, marketing strategy, financial…
Targets B2B retail businesses, especially e-commerce and multi-channel retailers with complex customer data. Buyers include marketing, growth, CRM and analytics leaders focused on retention,…
Financial Health
WeakWeak · -7% CAGR over 3y
Location
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Computed from 3 filingsProvides marketing dashboard and analytics software that integrates data from multiple platforms. Enables teams to centralise, visualise, and share marketing, sales, and business performance metrics,…
Serves B2B marketing, sales and customer success teams, with named segments including ecommerce, SaaS, marketing agencies and financial services businesses.
Financial Health
HealthyHealthy · -42% CAGR over 2y
Location
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Computed from 3 filingsDevelops social proof software for e‑commerce websites, displaying real‑time product messaging such as purchase activity, popularity indicators, and dynamic badges. Provides tools and services for…
Serves B2B ecommerce retailers and consumer brands, including enterprise and growing online stores in retail, home and DIY, fashion, luxury, beauty and travel sectors.
Financial Health
HealthyHealthy · Hiring · 178% CAGR over 2y
Location
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Computed from 5 filingsProvides data analytics and data engineering services for corporate clients, including data strategy, cloud data architecture, integration of multiple data sources, and dashboard visualisation.…
Serves corporate and enterprise customers, including Fortune 500 and FTSE 250 organisations across sectors, with buyers in finance, supply chain, sales, marketing and ESG teams.
Financial Health
StrongStrong · Growing, Hiring · 79% CAGR over 4y
Location
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Computed from 5 filingsProvides data analytics and business intelligence software and services, including data integration, governance and data warehouse modernisation, and AI-driven analytics. Offers Qlik-based tools,…
Serves B2B organisations and public sector bodies, targeting data, analytics and technology leaders in financial services, healthcare, insurance, legal, manufacturing and retail.
Financial Health
StrongStrong · Hiring · 18% CAGR over 5y
Location
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Computed from 5 filingsDevelops contextual AI technology for digital advertising. Provides tools that classify and analyse online content and bidstream signals to enable cookie‑free ad targeting, campaign optimisation, and…
Serves enterprise brands, media agencies, broadcasters, publishers, online platforms and adtech partners involved in digital, programmatic and CTV advertising.
Financial Health
HealthyHealthy · -54% CAGR over 5y
Location
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Computed from 5 filingsDevelops a hospitality management platform integrating CRM, table bookings, payments, guest Wi‑Fi, loyalty programmes, reviews and analytics. Software connects guest interactions into unified…
Serves B2B hospitality operators, including restaurants, pubs, bars, hotels and multi-site venue brands, targeting teams responsible for guest engagement, bookings, loyalty and customer data.
Financial Health
StrongStrong · Hiring · 8% CAGR over 4y
Location
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Computed from 3 filingsDevelops a cloud-based data platform that integrates data from multiple sources, provides ETL and data preparation tools, and delivers business intelligence dashboards, analytics, automation…
Serves B2B organizations and data teams—BI, finance, IT, marketing, sales and operations—across education, financial services, healthcare and life sciences, high tech, professional services and…
Financial Health
StableStable · Profitable · -14% CAGR over 2y
Location
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Computed from 3 filingsProvides marketing measurement and analytics software for enterprise brands, combining media mix modeling, incrementality testing, and cross‑channel reporting to evaluate advertising performance, run…
Serves enterprise brands and growth or marketing teams managing complex media portfolios, especially in omnichannel retail, technology, CPG, financial services, hospitality and automotive.
Financial Health
DistressedDistressed
Location
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Computed from 5 filingsDevelops data management and governance software. Platform provides data quality monitoring, data cataloguing, lineage tracking, master and reference data management, and data observability tools to…
Serves large enterprises and data-led organizations, especially in financial services, insurance and manufacturing, targeting data leaders, CDOs, governance teams, and analytics/AI teams responsible…
Financial Health
StableStable · Hiring · 51% CAGR over 4y
Location
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Computed from 2 filingsDevelops talent acquisition software and provides recruitment marketing services. Offers CRM systems, career site platforms, chatbots, analytics, programmatic advertising, recruitment event tools,…
Sells to enterprise talent acquisition and employer brand teams at large organisations hiring at scale, including healthcare systems and other major consumer and corporate brands.
Financial Health
WeakWeak · -13% CAGR over 1y
Location
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Computed from 2 filingsProvides revenue operations and data engineering services, including CRM architecture, custom system integrations, data pipelines, HubSpot implementation and migrations, AI deployment, and…
Serves UK mid-market companies with complex revenue operations, particularly teams using HubSpot, CRM/ERP and data systems across sales, finance and operations.
Financial Health
WeakWeak · -8% CAGR over 1y
Location
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Computed from 5 filingsProvides enterprise software and consulting services focused on data, AI, and digital transformation. Develops and implements data platforms, analytics, automation, chatbots, and cloud solutions,…
Serves enterprise technology, operations and digital transformation teams, including organisations in oil and gas, energy, manufacturing, consumer goods, renewable energy, healthcare and the public…
Financial Health
StrongStrong · Hiring · 11% CAGR over 4y
Location
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Computed from 5 filingsProvides data science and data engineering consultancy, helping organisations design data strategies, build data lakehouse platforms, and implement machine learning and AI solutions. Also develops…
Serves B2B organisations, particularly in retail, CPG, financial services, insurance and media, targeting leadership and data teams seeking support with data maturity, analytics strategy and modern…
Financial Health
StrongStrong · Hiring · 92% CAGR over 4y
Location
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Computed from 5 filingsProvides a B2B social media management and analytics platform. Tools support publishing, social listening, employee advocacy, and performance measurement, with integrations to CRM and marketing…
Serves B2B marketing, sales/revenue and HR teams at data-driven organisations, especially in tech/software, business services, legal services and manufacturing, with a global customer base of B2B…
Financial Health
HealthyHealthy · Hiring · 35% CAGR over 4y
Location
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Computed from 3 filingsDevelops sales enablement and customer onboarding software. Provides digital sales room workspaces where sales teams share content, proposals, quotes and action plans with buyers, track engagement…
Serves B2B revenue teams, including BDR/SDR teams, account executives, customer success, account management, CROs and partnerships managers involved in sales, onboarding, account management and…
Financial Health
StrongStrong · Growing, Hiring · 78% CAGR over 2y
Location
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Computed from 3 filingsDevelops enterprise master data management software that centralises, governs and synchronises core business data across systems. Platform provides data stewardship, reference data management, and…
Serves B2B enterprise data, IT and business leaders, especially in manufacturing, healthcare and financial services, plus Microsoft ecosystem teams and implementation partners supporting large-scale…
Financial Health
StableStable · -18% CAGR over 2y
Location
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Computed from 5 filingsDevelops AI software that analyses unstructured customer feedback and online community data using machine learning and natural language processing, aggregating reviews, emails and social media into…
Serves B2B organisations with large volumes of customer or community feedback, especially SaaS enterprises, game studios, and companies seeking AI-led digital transformation or customer experience…
Financial Health
StrongStrong · Hiring · 14% CAGR over 4y
Location
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Provides management and technology consulting services focused on business strategy, digital transformation, data and AI, and marketing technology. Supports organisations with analytics, cloud…
Serves large enterprises, leading brands and public sector organisations across consumer, energy, financial services, healthcare, life sciences, technology, media, telecoms and industrial markets.
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Computed from 3 filingsDevelops advertising technology and real-time data pipelines for digital marketing campaigns. Provides AI-based bidding tools and creates interactive, video and HTML5 banner adverts to help brands…
Serves brands and advertising agencies running digital campaigns, including large consumer, telecoms, financial services, NGO and electronics advertisers.
Financial Health
StableStable · -13% CAGR over 2y
Location
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Computed from 5 filingsDevelops and provides an AI-based search intelligence platform for SEO analysis. Tools track keyword rankings, SERP features, brand sentiment, backlinks and site performance, and support competitor…
Serves in-house SEO and digital marketing teams at enterprise brands in retail, gambling, news/media, travel and financial services, plus agencies managing client accounts.
Financial Health
WeakWeak · -2% CAGR over 4y
Location
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Computed from 3 filingsProvides television audience measurement and advertising analytics using data collected from smart TVs. Operates a technology platform that aggregates viewership data across devices to support…
Sells to advertisers, media agencies, TV networks, streaming/media companies and smart TV manufacturers seeking TV audience data, advertising and measurement solutions.
Financial Health
WeakWeak · Hiring · 9% CAGR over 2y
Location
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Computed from 5 filingsProvides a digital platform for hospitality businesses to manage customer loyalty programmes, CRM and marketing communications, and to offer online ordering for delivery and click‑and‑collect through…
Serves UK hospitality businesses, especially coffee shops, bakeries, restaurants and multi-site food venues seeking loyalty, CRM, delivery, pickup and customer data tools.
Financial Health
StrongStrong · Growing, Hiring · 19% CAGR over 4y
Location
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Computed from 5 filingsProvides a cloud-based platform for designing and publishing interactive digital documents and content. Features include design tools, embedded assessments, AI-generated video avatars, controlled…
Sells to businesses and public sector organisations needing interactive communications, training or marketing content, including HR, L&D, recruitment, marketing and internal communications teams at…
Financial Health
StrongStrong · Growing, Hiring · 16% CAGR over 4y
Location
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Computed from 5 filingsProvides data engineering, data governance, and AI consulting services to enterprises. Develops machine learning and generative AI solutions, data strategies, and process automation, and offers…
Serves enterprise data and AI leaders in healthcare, financial services, and retail/eCommerce, targeting organisations pursuing governed data, AI and automation initiatives.
Financial Health
HealthyHealthy · Hiring · 26% CAGR over 4y
Location
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Computed from 5 filingsProvides IT consulting and digital transformation services including cloud services, AI and automation, data and analytics, and digital product engineering. Also offers managed services and…
Serves small, mid-size and Fortune 500 organisations, including public sector and enterprises in banking, financial services, insurance, healthcare, life sciences, manufacturing, retail/CPG, hi-tech,…
Financial Health
WeakWeak · Hiring · 7% CAGR over 4y
Location
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Computed from 3 filingsProvides analytics technology for events and physical venues, using sensors to track visitor footfall, movement paths, dwell time and engagement. Delivers dashboards, KPI reporting and competitor…
Sells to B2B event organisers, exhibition exhibitors, experiential marketing agencies, global brands, retailers and venue operators seeking visitor engagement and footfall insights for events and…
Financial Health
DistressedDistressed · 0% CAGR over 2y
Location
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Develops and operates a software platform for e‑commerce and subscription businesses to manage customer loyalty, referral and membership programmes. Provides digital wallet passes, rewards and tiered…
Serves e-commerce and retail businesses, including Shopify and headless Shopify merchants, that run loyalty, referral, rewards, perks, VIP customer or membership programmes for their shoppers.
Financial Health
N/AN/A
Location
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Computed from 4 filingsProvides a software platform that generates white‑label SEO and website audits for sales teams, agencies and resellers. Tools analyse local search performance, competitors, technical SEO and online…
Serves B2B providers selling local digital marketing to SMBs, including agencies, media groups, local directories, web hosts, domain registrars, telecoms and vertical SaaS firms, especially sales…
Financial Health
StrongStrong · Growing, Hiring · 65% CAGR over 3y
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Computed from 5 filingsProvides software technology consultancy services developing cloud and mobile applications, implementing AI and automation solutions, and delivering data integration and API platforms that enable…
Serves enterprise technology, product, innovation and operations teams, including large businesses and public-sector bodies in sectors such as transport, insurance, energy and regulation.
Financial Health
StableStable · Hiring · 6% CAGR over 4y
Location
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Computed from 3 filingsProvides a software platform that enables e‑commerce businesses to collect and manage verified customer ratings and reviews for products and services. Includes feedback collection tools, analytics,…
Serves B2B e-commerce brands and online retailers, including fashion, sports and consumer goods sellers, targeting marketing, customer experience and e-commerce teams across multiple markets.
Financial Health
WeakWeak · Hiring · 53% CAGR over 2y
Location
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Computed from 3 filingsDevelops a no-code SaaS platform for data management, workflow automation and AI agents. Connects to multiple data sources, transforms and analyses structured or unstructured data, builds dashboards…
Sells to businesses whose teams need to manage and use data without developer or data scientist support, targeting operations, BI, and decision-making teams dealing with spreadsheets, siloed systems,…
Financial Health
DistressedDistressed · 0% CAGR over 1y
Location
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Computed from 5 filingsProvides software engineering and digital services including custom software development, website design and development, legacy system modernisation, data and AI solutions, digital consultancy,…
Serves public and private sector organisations, including central and local government, NHS and healthcare bodies, engineering and manufacturing firms, maritime and regulatory registries, transport…
Financial Health
HealthyHealthy · Hiring · 9% CAGR over 4y
Location
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Computed from 5 filingsDevelops software products and provides consulting services for Microsoft 365 environments, including SharePoint-based intranet, analytics, dashboard and site‑building tools. Also delivers migration…
Serves enterprise and large mid-market organisations using Microsoft 365, particularly internal communications, employee engagement, corporate communications and digital workplace teams supporting…
Financial Health
StableStable · Hiring · 17% CAGR over 4y
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How Microsoft Clarity usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. data analytics companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of data analytics companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Microsoft Clarity is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
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