Data Analytics Companies Using Site Kit in the UK: 120 Active Firms (2026)
Data analytics firms using website measurement tooling turn raw digital and operational data into insight for UK organisations.
For UK data analytics providers, Site Kit usually sits near the demand-generation function rather than the delivery architecture. It acts as a website measurement and search-visibility layer, helping these users connect content performance, visitor behaviour and technical credibility before a sales conversation begins. The buying centres around the service offer are typically data infrastructure, analytics software, consultancy and data-management teams. Client engagement tends to sit in departmental budgets: analytics implementation, data-platform advice, measurement audits or managed reporting for business and public-sector customers. Adoption signals a deliberate marketing-operations budget, with enough web ownership to measure acquisition, while the delivery model can still range from founder-led consulting to specialist teams.
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Adoption is concentrated in a small UK cohort: 120 data analytics providers are actively trading while running Site Kit on their public websites. The employment footprint is visible rather than inferred, with reported headcount across the group at 1,675 employees. Within the sector’s analytics-tool mix, Site Kit sits third, with a 7.0% share, behind more widely used measurement products. Registered offices skew towards London at 38.3% and the South East at 18.3%, followed by the West Midlands at 10.8%, the East of England at 8.3% and the South West at 5.8%.
Data analytics providers do not generally need a sector licence simply because they run Site Kit or other website measurement tooling. The regulatory burden comes from what happens to personal data: UK GDPR and the Data Protection Act require fairness, purpose limitation, minimisation, accuracy, retention control and security. The ICO is the relevant UK data-protection regulator. Firms using special category data, automated decision-making or profiling face additional safeguards, so measurement architecture has to align with client contracts and internal governance. Cross-border personal-data transfers also need recognised mechanisms such as International Data Transfer Agreements, Standard Contractual Clauses, Binding Corporate Rules or adequacy regulations.
Adoption appears tied less to fashion than to direct-channel discipline. Data analytics providers that sell advisory or managed services tend to keep their marketing stack close to familiar content-management and search workflows, especially where technical teams also maintain the website. Pressure may come from privacy expectations, client procurement questions and the bundling of measurement features into adjacent web platforms. That favours tools that are easy to explain internally, but it also leaves room for consolidation as analytics teams reassess tracking, consent and reporting under tighter governance.
Adoption by company size
Adoption of Site Kit varies by company size across the trading UK data analytics companies in this cohort. 3.4% of the 1,948 companies with under 10 employees run Site Kit (66 detected). 5.2% of the 942 companies with 10–50 employees run Site Kit (49 detected). 2.6% of the 78 companies with over 50 employees run Site Kit (2 detected). That is a 0.8% gap between the over 50 employees and under 10 employees bands.
120
Active firms
2026
7%
Of detected Analytics share
UK data analytics
8
Median headcount
Filed accounts
323
Verified contacts
Across this cohort
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Key facts
About 7% of the trading cohort reports turnover above £5M (9 of 120 firms) — the rest sits below that revenue band.
5% of the cohort was incorporated since 2022 (7 firms), so a sizeable share is in its first few filing cycles.
This measurement tool ranks third by detected analytics share in data analytics, at 7.0% of the 1,717 firms with a detectable analytics system.
London accounts for 38.3% (46) of data analytics firms running this measurement tool, followed by the South East at 18.3% (22).
Every firm in the cohort also runs the same content-management platform, while 85.0% (102) also run another analytics tag.
Search and tag-management tooling is common in the stack: 61.7% (74) run an SEO plugin and 51.7% (62) run a tag-management system.
UK GDPR and the Data Protection Act 2018 govern personal-data use, with the ICO overseeing fairness, purpose limitation, data minimisation, accuracy, retention and security.
WordPress plugins market share among UK Data Analytics
Share of the 1,717 UK Data Analytics with a detectable system. As of June 2026.
What else do Site Kit-running Data Analytics run?
Share of the 120 Site Kit-running UK companies where each technology was also detected. As of June 2026.
Where Site Kit Data Analytics are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
8
Median headcount
£709.3K
Median UK turnover
7.5%
Above £5M turnover
7
Incorporated since 2022
323 verified decision-maker contacts
across these 120 companies, with emails available in Firmbase. Filter by role, seniority and stack.
Top UK Data Analytics using Site Kit
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 4 filingsProvides a retail analytics platform that tracks online pricing, promotions, search visibility, product content, and retail media across retailers. Supplies daily data and insights to support pricing…
Serves consumer goods brands, suppliers and retailers worldwide, targeting commercial, sales, revenue, category insight, eCommerce, marketing and quality teams involved in retail performance.
Financial Health
StrongStrong · Growing, Hiring · 98% CAGR over 3y
Location
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Financial sub-scores
Computed from 3 filingsProvides business intelligence and data analytics consulting, implementing platforms such as Microsoft Power BI and Pyramid Analytics. Services include data preparation, dashboard and report…
Sells to businesses from SMEs to enterprises needing BI and decision intelligence, especially organisations using Microsoft, ERP, CRM, HR and finance systems. Serves data, finance and operational…
Financial Health
StrongStrong · Hiring · 18% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsProvides consulting, assurance and AI data services to organisations. Designs data architectures, integrates and engineers data platforms, and implements governance, quality, security and analytics…
Serves large enterprises and public sector bodies, especially boards and leadership teams in regulated sectors such as banking, insurance, life sciences, energy, telecoms, logistics, automotive, and…
Financial Health
StableStable
Location
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Financial sub-scores
Computed from 2 filingsProvides aggregated, anonymised European consumer transaction data and analytics. Supplies real-time spending datasets and insights to investors, corporations, marketers and public sector…
Serves B2B and public-sector data buyers, including investment firms, corporates, marketing and advertising teams, government departments and academic researchers needing European consumer-spending…
Financial Health
DistressedDistressed · -46% CAGR over 1y
Location
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Computed from 5 filingsProvides database engineering services including support and maintenance for IBM Netezza systems, database governance and observability tools, replication and access control automation, and…
Serves B2B organisations running IBM Netezza, PostgreSQL, Oracle, Databricks or similar data warehouse environments, targeting IT, database operations, data governance and analytics teams.
Financial Health
HealthyHealthy · -66% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsDevelops data analytics software and models using NHS prescribing data for pharmaceutical and healthcare organisations. Provides tools such as Rx Analyser, market and prescribing analysis platforms,…
Sells to B2B healthcare and life sciences companies, especially UK pharmaceutical, diagnostics and other healthcare firms. Targets sales, marketing and commercial teams, country managers and national…
Financial Health
StableStable · Hiring · 123% CAGR over 2y
Location
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Computed from 4 filingsProvides online survey software and market research services, including survey programming, sample sourcing, field management, data cleansing, and reporting. Platform supports survey hosting, quotas,…
Sells to B2B research operations teams at consultancies, market research agencies and corporations globally, especially organisations running complex online survey research programmes.
Financial Health
StableStable · 0% CAGR over 3y
Location
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Computed from 3 filingsProvides data management and integration services, including consultancy, training and support for FME data integration software. Develops data processing applications and tools to transform,…
Serves B2B and public sector organisations, including architecture, engineering and construction firms, utilities, survey businesses, local councils, and GIS or IT teams handling complex data.
Financial Health
WeakWeak · -4% CAGR over 2y
Location
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Computed from 5 filingsProvides business intelligence, data integration and ERP consulting services, specialising in Qlik analytics platforms and Oracle JD Edwards systems. Offers data strategy, reporting solutions, system…
Serves B2B and public-sector organisations, especially Qlik, JD Edwards and SAP users, across healthcare, finance, legal, manufacturing, charities, education, defence, government, utilities,…
Financial Health
HealthyHealthy · Hiring · 7% CAGR over 4y
Location
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Computed from 3 filingsDevelops big data analytics software and tools, including an in‑memory database, data modelling and business intelligence platforms. Provides analytics services and data engineering solutions for…
Serves businesses in retail, logistics, maritime, media and insurance, targeting data scientists, data engineers, data analysts and business users working with large operational datasets.
Financial Health
StableStable · 0% CAGR over 2y
Location
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Computed from 5 filingsDevelops and implements applied artificial intelligence and data analytics solutions for businesses, including automated compliance checks, demand and sales forecasting, location analytics, and…
Serves businesses and public-sector buyers, with stated sector focus on retail and hospitality chains, airlines, manufacturers, telecoms, finance, care and creative organisations.
Financial Health
DistressedDistressed · 0% CAGR over 4y
Location
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Computed from 3 filingsDevelops and provides cloud-based business intelligence software for railway infrastructure projects, enabling cost estimation, scenario comparison, lifecycle cost modelling, data integration, and…
Serves railway infrastructure managers, rail project sponsors and programme teams in the rail sector, including large infrastructure owners such as Network Rail.
Financial Health
HealthyHealthy · Hiring · 5% CAGR over 2y
Location
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Computed from 3 filingsProvides AI, data and cloud consulting for energy companies. Designs and builds data platforms, forecasting and optimisation systems for energy assets and electricity trading, and offers AI strategy,…
Serves energy-sector organisations, including renewable asset owners/operators, energy storage firms, electricity traders, home energy management providers, EV fleet operators, and grid/system bodies.
Financial Health
StableStable · Hiring · 191% CAGR over 2y
Location
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Computed from 5 filingsProvides information management software and consulting for the energy industry, including tools to classify, search and organise technical documents and data. Develops taxonomy‑based platforms for…
Serves energy-sector organisations, including oil, gas and renewables operators, regulators and data teams. Targets geoscientists, information managers, compliance leads and teams handling M&A,…
Financial Health
WeakWeak · -7% CAGR over 4y
Location
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Computed from 5 filingsProvides a data analytics platform for the media and advertising sector that aggregates viewing data from streaming and linear TV sources to measure audiences, deduplicate cross‑platform reach, and…
Serves broadcasters, OTT publishers and media companies, targeting ad sales, marketing and content teams, plus agencies involved in video audience and advertising measurement.
Financial Health
StrongStrong · Growing, Hiring · 8% CAGR over 5y
Location
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Computed from 3 filingsDevelops cloud‑based business intelligence software for railway infrastructure projects. The platform integrates and cleans project data, supports cost estimation and scenario modelling, performs…
Sells to railway infrastructure managers and teams producing business cases, cost models, and project plans for rail infrastructure projects, including large rail organisations and programmes.
Financial Health
StrongStrong
Location
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Computed from 4 filingsProvides a managed cloud platform for real-time data analytics built on the Apache Pinot database. Offers tools for ingesting, indexing and querying streaming data, enabling applications,…
Serves enterprise data, engineering and analytics teams in finance, healthcare, gaming, retail, transportation and delivery, including companies operating customer-facing apps, observability systems,…
Financial Health
StrongStrong
Location
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Computed from 4 filingsProvides market research data collection services, including survey programming, sampling and access to global respondent audiences, data processing, and analysis. Combines a proprietary platform…
Sells to B2B market research teams and insight professionals needing survey data collection, including agencies, consultancies, and in-house research functions at larger organisations seeking global…
Financial Health
StrongStrong · Growing, Hiring · 59% CAGR over 3y
Location
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Computed from 3 filingsProvides AI-powered website search software that indexes site content and delivers intent‑based results, AI-generated summaries, and chat responses. Also offers search analytics and tools for website…
Serves web and marketing managers at organisations with content-heavy websites, including higher education institutions, local government/public sector bodies and commercial enterprises.
Financial Health
StrongStrong
Location
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Computed from 5 filingsDevelops applications for the Salesforce platform that support data management, including spreadsheet data import tools, address verification and standardisation, phone screening against TPS/CTPS…
Sells to businesses and organisations using Salesforce, from small teams to large enterprises, across sectors including higher education, financial services and nonprofits, particularly teams…
Financial Health
StrongStrong · Growing, Hiring · 7% CAGR over 4y
Location
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Computed from 5 filingsProvides impact measurement and reporting software and advisory services. Offers tools for collecting and verifying impact data, generating reports, and training organisations to manage, evaluate and…
Serves B2B and nonprofit customers, including higher education institutions, purpose-led businesses, philanthropies, funders, investors and grant-makers with teams responsible for impact measurement…
Financial Health
HealthyHealthy · Hiring · 5% CAGR over 4y
Location
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Computed from 5 filingsDevelops AI-driven software and data platforms for pharmaceutical, biotech and medical device companies. Tools analyse healthcare tenders, pricing data and market access information, supporting…
Sells to B2B life sciences organisations, especially MedTech, medical device, diagnostics, pharmaceutical and biotech companies, targeting commercial, pricing, tendering, market access and contracts…
Financial Health
StrongStrong · Hiring · 28% CAGR over 4y
Location
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Computed from 5 filingsProvides consulting and analytical services to health and life sciences organisations, including health economics evaluation, system efficiency analysis, AI and advanced analytics, and digital data…
Serves healthcare and life sciences organisations, including NHS bodies, trusts, cancer alliances, care providers, government and regulators, service innovators, and pharmaceutical, medical…
Financial Health
StrongStrong
Location
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Computed from 4 filingsDevelops and provides MonitorPro, an environmental data management software platform used to collect, manage, analyse and report environmental monitoring and compliance data. Includes scheduling,…
Serves environmental professionals and compliance teams in mining, metals and minerals processing, utilities, waste management, and local authorities/regulators, from single-site organisations to…
Financial Health
HealthyHealthy · -2% CAGR over 3y
Location
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Computed from 5 filingsDevelops data visualisation dashboards and analytical models for the healthcare and pharmaceutical sectors. Provides software tools for analysing prescription, sales and market data, along with…
Serves B2B healthcare organisations, especially pharmaceutical, health and wellness, and medical product companies. Targets sales, marketing, commercial and management teams focused on NHS, CCG and…
Financial Health
HealthyHealthy · -68% CAGR over 4y
Location
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Computed from 3 filingsDevelops regtech software providing XBRL and iXBRL reporting, disclosure management, ESG reporting, tax technology, and financial data analytics tools. Platforms support regulators and enterprises in…
Serves large enterprises, financial institutions, financial data users and government regulators needing regulatory reporting, disclosure, ESG, tax and compliance support across global markets.
Financial Health
DistressedDistressed · 0% CAGR over 2y
Location
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Computed from 2 filingsDevelops financial data analytics software for banks and financial institutions. Provides the Atoti platform for real-time data analysis, risk and P&L monitoring, regulatory calculations such as FRTB…
Serves financial services firms, including banks, trading desks and capital markets institutions, targeting front-office, risk management, treasury, liquidity and IT teams.
Financial Health
WeakWeak · -3% CAGR over 1y
Location
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Computed from 5 filingsDevelops embedded analytics and business intelligence software for SaaS applications, including dashboards, reporting, and predictive analytics tools. Platform integrates into products to provide…
Targets B2B SaaS vendors and software product teams, especially in healthtech, fintech, edtech and retailtech, with buyers in product, engineering and leadership roles.
Financial Health
DistressedDistressed · -1% CAGR over 5y
Location
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Computed from 3 filingsProvides dealership management software, data analytics, and consulting services for automotive manufacturers and vehicle dealers. Uses AI-driven analysis to identify performance improvements,…
Serves B2B automotive manufacturers, OEMs and dealer networks globally, including passenger car, van, truck, motorcycle, bus/coach and agricultural vehicle sectors.
Financial Health
DistressedDistressed · -15% CAGR over 2y
Location
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Computed from 5 filingsProvides an online market research platform that enables businesses to create short surveys, target demographic audiences, collect responses from a mobile user panel, and analyse consumer insights…
Sells to businesses and agencies needing rapid consumer research, including brand, marketing, product, creative, strategy and insights teams running surveys for brand tracking, concept testing,…
Financial Health
StrongStrong · Hiring · 7% CAGR over 4y
Location
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Computed from 5 filingsDevelops a data and analytics platform for over‑the‑counter energy markets that aggregates pricing data from multiple sources and messaging channels, applies machine learning to generate price curves…
Serves B2B customers in OTC energy markets, including energy traders, risk managers and trading desks needing pricing data, analytics and market context for off-exchange commodities.
Financial Health
StrongStrong · Hiring · 5% CAGR over 4y
Location
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Computed from 2 filingsProvides financial data and analytics on global investment funds, including fund flow and asset allocation datasets, security‑level ownership data for equities and bonds, and money market fund…
Serves the global investment community, including asset managers, hedge funds, institutional investors, traders and financial analysts using fund flows, asset allocation and security-level market…
Financial Health
StrongStrong · Hiring · 35% CAGR over 1y
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Computed from 5 filingsProvides geospatial intelligence using satellite, aerial and drone imagery, GIS software, and AI-based analytics. Offers datasets and platforms for emissions monitoring, renewable energy site…
Serves B2B organisations planning low-carbon infrastructure, emissions reduction, sustainability programmes and climate-risk management, including EV chargepoint networks, rooftop solar, property…
Financial Health
StableStable · Hiring · 6% CAGR over 4y
Location
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Computed from 5 filingsDevelops transaction data enrichment APIs for banks and fintech platforms, converting raw payment transaction records into structured information such as merchant names, logos, locations, categories,…
Sells to banks, building societies, fintechs and payment providers, particularly digital banking product, engineering and customer service teams serving consumer banking users.
Financial Health
WeakWeak · -66% CAGR over 4y
Location
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Computed from 5 filingsProvides data analytics and AI consulting services, specialising in Splunk implementations. Develops Splunk applications and modules for open banking and API monitoring, and offers professional…
Serves large enterprises, especially financial services and banking organisations, plus energy operators and other major European companies with Splunk investments; buyers include IT, data, security…
Financial Health
WeakWeak · -12% CAGR over 4y
Location
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Computed from 5 filingsDevelops software for contract data management in capital markets. Platform uses OCR and automated data capture to extract, structure and manage contract provisions, with workflow, reporting and APIs…
Serves B2B capital markets organisations, including teams responsible for contract data, onboarding, reporting and operational contract management, plus enterprises needing custom contract data…
Financial Health
HealthyHealthy · 0% CAGR over 4y
Location
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Computed from 5 filingsDevelops software tools and analytics for primary care practices, including extensions for EMIS Web and TPP SystmOne clinical systems. Provides clinical templates, reporting tools, referral pathways,…
Sells to GP practices, primary care networks and NHS primary care teams using EMIS Web or TPP SystmOne, including clinicians and practice managers responsible for CQC, QOF, IIF, PCN DES and local…
Financial Health
StableStable · Hiring · 14% CAGR over 4y
Location
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Computed from 3 filingsDevelops digital platforms for clinical trials, providing electronic clinical outcome assessment (eCOA) tools that collect patient data via mobile apps, video assessments, wearable devices and ePROs,…
Serves B2B life sciences customers, including pharmaceutical and biotech trial sponsors, CROs, clinical research teams, and patient groups involved in clinical trials and real-world data studies.
Financial Health
HealthyHealthy · Hiring · 18% CAGR over 2y
Location
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Computed from 5 filingsDevelops software platforms and provides services for clinical trials using real‑world healthcare data. Offers trial feasibility and design support, patient identification and recruitment tools,…
Serves clinical trial sponsors in the life sciences sector, including pharmaceutical, biotech and healthcare research organisations seeking support with study design, patient recruitment, trial…
Financial Health
HealthyHealthy · Hiring · 4% CAGR over 4y
Location
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Provides software that connects to business accounting systems to extract and standardise financial data. The platform enables accounting firms and financial institutions to access ledger data for…
Serves accounting firms, auditors, banks, commercial and specialist lenders, and M&A teams that need access to clients’ accounting data for audit, lending, monitoring and transaction reviews.
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Computed from 5 filingsProvides an enterprise platform for designing, deploying and managing Internet of Things (IoT) projects. Supports device connectivity, catalogue management, data normalisation, monitoring and APIs to…
Serves enterprises, systems integrators and IoT solution teams managing connected assets, including agriculture, cold chain, fire safety, commercial property, infrastructure, smart city and local…
Financial Health
WeakWeak · -10% CAGR over 4y
Location
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Computed from 5 filingsProvides consulting services for digital, data and AI transformation, including enterprise data strategy, technology and AI implementation, innovation governance, and customer and commercial…
Serves senior leaders in large private-sector and PE-backed organisations, plus public sector bodies, across financial services, payments, technology, telecoms, retail, law firms, pharma/health and…
Financial Health
DistressedDistressed · -18% CAGR over 4y
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Computed from 5 filingsProvides GPS tracking and data services for horse racing, capturing real-time positional and speed data from racetracks. Supplies race timing, sectional and stride analytics, broadcast graphics,…
Serves the horse racing industry globally, including racetracks, sportsbooks, betting syndicates, broadcasters, streaming providers, form websites, trainers, owners and regulators.
Financial Health
DistressedDistressed · -64% CAGR over 4y
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Provides management consulting and data solutions for private capital firms, including digital strategy, operating model design, technology selection and implementation, data platform development,…
Serves B2B private capital managers and GPs, including private equity, private debt, real estate, infrastructure, fund-of-funds and secondaries firms, targeting operational leaders such as COOs, CFOs…
Financial Health
N/AN/A
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Computed from 5 filingsDevelops and supplies manufacturing intelligence software platforms that capture production line data and provide real-time monitoring, downtime tracking, OEE analysis and performance insights to…
Serves global manufacturing businesses, especially food and beverage, dairy, consumer goods and pharmaceutical producers, targeting operations, production and continuous improvement teams responsible…
Financial Health
StableStable · -66% CAGR over 4y
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Computed from 5 filingsDevelops and sells software platforms for the hedge fund industry, enabling fund managers and prime brokers to manage investor communications, share fund data and documents, run marketing campaigns,…
Sells B2B to hedge fund managers, prime brokers’ capital introduction and consulting teams, and professional investors involved in fund screening, research and capital allocation across the hedge…
Financial Health
StableStable · Hiring · 41% CAGR over 4y
Location
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Computed from 5 filingsDevelops digital identity orchestration and decisioning software that connects verification services, banks and data sources through APIs to build identity ecosystems. Enables authentication, fraud…
Serves businesses and public-sector organisations that operate consumer, citizen or enterprise identity services, including teams responsible for digital onboarding, authentication, fraud prevention…
Financial Health
StableStable
Location
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Computed from 2 filingsProvides property data platforms and lead generation tools for estate agents, including prospecting tools, CRM‑integrated insights, ownership and planning data, market reports, and customer…
Sells to UK estate agents and property agencies, including sales teams seeking prospecting, canvassing, CRM contact reactivation, market reporting and listing visibility support.
Financial Health
DistressedDistressed · -40% CAGR over 1y
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Computed from 3 filingsDevelops traffic simulation software used by transport planners and highways teams to model road networks and mobility systems, assess impacts of roadworks, diversions and traffic management plans,…
Serves highways teams, transport planners, road authorities and infrastructure organisations assessing roadworks, diversions, traffic management plans and wider mobility scenarios.
Financial Health
StableStable · -32% CAGR over 2y
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Computed from 4 filingsProvides AI-based data cleaning and standardisation software for insurance companies, processing schedules of values (SOVs) and bordereaux to validate, transform and prepare risk, premium and claims…
Serves B2B insurance organisations, particularly underwriting, delegated authority and catastrophe modelling teams handling risk, exposure, premium and claims data.
Financial Health
StrongStrong · Growing, Hiring · 71% CAGR over 3y
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How Site Kit usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. data analytics companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of data analytics companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Site Kit is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
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Frequently asked questions
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