Data Analytics Companies Using MonsterInsights in the UK: 54 Active Firms (2026)
Data analytics firms running site-tracking tools convert web behaviour into measurement, attribution and reporting for UK business users.
For data and analytics providers, the tracking layer is mainly an operational tool: it links content, search traffic, campaign pages and enquiry forms to the provider’s own pipeline reporting. Running it tends to signal a marketing-owned website, routine attribution work and a modest technical team able to manage tags, consent notices and dashboards. The commercial context is usually business-to-business, with engagements shaped around retained reporting, analytics consultancy, packaged dashboards or implementation support. That makes adoption a marker of direct-channel maturity rather than evidence that the firm makes or resells the underlying software.
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Only 54 actively trading data and analytics providers run the tool on their public sites, making this a narrow adoption cohort in the UK. Within the analytics-tool ranking for the sector, it sits fifth, with 3.1% share. Registered addresses lean towards London at 31.5% and the South East at 16.7%, with the East Midlands, North West and West Midlands each at 9.3%. Reported employment totals 560 people, which fits the profile of small specialist providers rather than large outsourcing groups.
Activity involving personal data, rather than the use of a site-tracking plugin itself, drives most compliance work. UK GDPR and the Data Protection Act put emphasis on fair use, purpose limitation, minimisation, accuracy, retention and security, with the ICO as the UK regulator. Data and analytics providers also need care where web behaviour is connected to customer records, profiling, automated decisioning or special category data. Cross-border client work can add transfer paperwork, commonly through International Data Transfer Agreements, Standard Contractual Clauses, Binding Corporate Rules or adequacy regulations.
Adoption appears most durable among providers whose own sales motion depends on content, webinars and inbound enquiries, where lightweight campaign reporting is enough for day-to-day optimisation. Firms serving regulated or enterprise clients tend to face more pressure to evidence consent, retention logic and transfer controls, which may push some towards more configurable measurement stacks. The smaller end of the cohort is likely to keep plugin-based analytics because it is cheap to operate and close to the website team, while scaled consultancies may consolidate tracking into broader governance and reporting workflows.
Adoption by company size
Adoption of MonsterInsights varies by company size across the trading UK data analytics companies in this cohort. 1.7% of the 1,948 companies with under 10 employees run MonsterInsights (33 detected). 2.3% of the 942 companies with 10–50 employees run MonsterInsights (22 detected). 0% of the 78 companies with over 50 employees run MonsterInsights (0 detected). That is a 1.7% gap between the over 50 employees and under 10 employees bands.
54
Active firms
2026
3.1%
Of detected Analytics share
UK data analytics
7
Median headcount
Filed accounts
128
Verified contacts
Across this cohort
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Key facts
About 3% of the trading cohort reports turnover above £5M (2 of 54 firms) — the rest sits below that revenue band.
7% of the cohort was incorporated since 2022 (4 firms), so a sizeable share is in its first few filing cycles.
Within data analytics companies with a detectable analytics system, this site-tracking tool accounts for 3.1% (54) of detections, against a category denominator of 1,717.
Every company in the cohort also runs a content-management platform, while 88.9% (48) also run the most-detected analytics platform in the category.
The cohort is concentrated in London at 31.5% (17), followed by the South East at 16.7% (9).
Personal-data work is governed by UK GDPR and the Data Protection Act 2018, with the ICO overseeing rules on fairness, purpose limitation, data minimisation, accuracy, retention and security.
GOV.UK estimated 9,600 active, registered data-driven companies in 2023, generating £343 billion in annual turnover and contributing £84.9 billion, or 3.8%, in GVA.
Analytics market share among UK Data Analytics
Share of the 1,717 UK Data Analytics with a detectable system. As of June 2026.
What else do MonsterInsights-running Data Analytics run?
Share of the 54 MonsterInsights-running UK companies where each technology was also detected. As of June 2026.
Where MonsterInsights Data Analytics are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
7
Median headcount
£643.8K
Median UK turnover
3.7%
Above £5M turnover
4
Incorporated since 2022
128 verified decision-maker contacts
across these 54 companies, with emails available in Firmbase. Filter by role, seniority and stack.
Top UK Data Analytics using MonsterInsights
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 5 filingsProvides data analytics software and advisory services for business planning and sustainability management, including location analytics, customer profiling, sales planning tools, and ESG…
Serves B2B organisations needing sales planning and ESG reporting, especially retailers, e-commerce businesses, multi-site operators, and enterprises managing carbon, supply-chain and sustainability…
Financial Health
WeakWeak · -15% CAGR over 5y
Location
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Provides a data analytics platform using aggregated geolocation and mobility data to analyse visitor movements, footfall, demographics and catchment areas. Supplies insights and reporting tools for…
Serves UK businesses and public-sector bodies, including real estate professionals, retail and leisure occupiers, financial firms, local authorities, marketing agencies, advertisers, transport…
Financial Health
N/AN/A
Location
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Financial sub-scores
Computed from 5 filingsDevelops media data management and analytics software for advertisers and agencies. Provides a cloud‑based platform that aggregates global media spend data and supports media planning, campaign…
Serves global and multi-market advertisers, brand marketing and media teams, and their agencies managing complex media budgets, campaign data and reporting across countries and brands.
Financial Health
DistressedDistressed · -67% CAGR over 4y
Location
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Computed from 3 filingsProvides analytics technology for events and physical venues, using sensors to track visitor footfall, movement paths, dwell time and engagement. Delivers dashboards, KPI reporting and competitor…
Sells to B2B event organisers, exhibition exhibitors, experiential marketing agencies, global brands, retailers and venue operators seeking visitor engagement and footfall insights for events and…
Financial Health
DistressedDistressed · 0% CAGR over 2y
Location
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Computed from 2 filingsProvides aggregated, anonymised European consumer transaction data and analytics. Supplies real-time spending datasets and insights to investors, corporations, marketers and public sector…
Serves B2B and public-sector data buyers, including investment firms, corporates, marketing and advertising teams, government departments and academic researchers needing European consumer-spending…
Financial Health
DistressedDistressed · -46% CAGR over 1y
Location
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Computed from 5 filingsProvides data analytics and AI consultancy, implementing data platforms, dashboards and reporting using Microsoft technologies such as Power BI, Microsoft Fabric and Azure. Offers system development,…
Serves B2B organisations and internal data teams using Microsoft technologies, particularly companies seeking external expertise for analytics, AI, reporting, data platforms, and managed support.
Financial Health
StrongStrong · Growing, Hiring · 27% CAGR over 4y
Location
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Computed from 5 filingsProvides data consultancy and software tools that help organisations manage, analyse and visualise data. Develops SaaS platforms for reporting, data management, analytics and automated report…
Serves B2B and non-profit organisations with data-heavy operations, including health, finance, supply chain, social impact and reporting teams that need to use data for decisions, stakeholder insight…
Financial Health
StableStable · Hiring · 14% CAGR over 4y
Location
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Computed from 2 filingsProvides data management software and services for healthcare organisations, including waiting list management, cancer pathway tracking, capacity planning, and data validation. Also offers data…
Serves NHS healthcare organisations, including acute trusts, integrated care systems and community providers, targeting operational, data and patient pathway teams responsible for waiting lists,…
Financial Health
StableStable
Location
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Computed from 3 filingsProvides analytics software, reporting systems and advisory services for family offices, including investment analytics, data insights, risk analysis, strategy support, and executive search and…
Serves family offices and their executives, particularly large ultra-high-net-worth families globally, with a focus on private wealth decision-makers.
Financial Health
StableStable · 0% CAGR over 2y
Location
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Financial sub-scores
Computed from 3 filingsProvides sportsbook pricing, risk management and customer analytics services for sports betting operators. Develops pricing algorithms, betting odds models and account analysis tools, and offers…
Serves B2B sportsbook and sports betting operators, including online betting brands seeking pricing, risk management, account analysis and customer analytics tailored to their bet flows, liabilities,…
Financial Health
DistressedDistressed · Hiring · 6% CAGR over 2y
Location
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Financial sub-scores
Computed from 4 filingsProvides data management software and consulting services for healthcare organisations, including waiting list management, cancer pathway tracking, capacity planning, data validation, analytics and…
Serves NHS healthcare organisations, including acute trusts, integrated care systems and community providers, plus partners involved in elective care, cancer pathways and patient data programmes.
Financial Health
DistressedDistressed
Location
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Financial sub-scores
Computed from 3 filingsProvides cloud-based financial analytics software for automotive dealership groups. The platform consolidates OEM financial statements, standardises charts of accounts, and delivers KPI dashboards,…
Sells to automotive retail businesses, especially small and mid-sized dealership groups and networks with multiple stores or brands. Targets CFOs, finance teams, operations managers and dealer…
Financial Health
DistressedDistressed · -18% CAGR over 2y
Location
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Computed from 2 filingsProvides weather risk management services for the insurance sector, including storm and flood forecasts, alerts, impact analysis, and data tools that help insurers plan operations, assess weather…
Serves B2B insurance-market organisations, including insurers, reinsurers, brokers, loss adjusters and catastrophe modelling agencies across Europe and the US, especially claims, operations and…
Financial Health
StableStable · Hiring · 33% CAGR over 1y
Location
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Computed from 3 filingsDevelops software that uses predictive AI and behavioural analytics to support sales and marketing operations, including deal and pipeline health monitoring, revenue forecasting, churn prediction,…
Serves B2B sales, marketing, sales operations and revenue leaders seeking AI-driven forecasting, pipeline, onboarding, retention, cross-sell and team performance tools.
Financial Health
StableStable · -10% CAGR over 2y
Location
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Computed from 3 filingsProvides mobile data collection software that enables organisations to gather field data via mobile devices, manage surveys and case records, and access real-time analysis through dashboards,…
Serves NGOs, businesses, consultants, and academic researchers running field surveys, evaluations, longitudinal studies, and project monitoring, including teams collecting and analysing data across…
Financial Health
StableStable · 0% CAGR over 2y
Location
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Computed from 5 filingsDevelops software platforms that combine satellite data, artificial intelligence, and analytics to support insurers and reinsurers with risk assessment, underwriting, portfolio monitoring, and claims…
Serves B2B and public-sector customers, chiefly (re)insurers and brokers across marine, property, aviation, cyber, energy and agriculture, plus space, security and emergency services teams.
Financial Health
DistressedDistressed · -4% CAGR over 4y
Location
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Computed from 2 filingsProvides property data platforms and lead generation tools for estate agents, including prospecting tools, CRM‑integrated insights, ownership and planning data, market reports, and customer…
Sells to UK estate agents and property agencies, including sales teams seeking prospecting, canvassing, CRM contact reactivation, market reporting and listing visibility support.
Financial Health
DistressedDistressed · -40% CAGR over 1y
Location
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Computed from 5 filingsProvides influencer intelligence and discovery services, analysing social media creators, trends and campaigns. Offers data-driven reports, strategy insights and AI-powered tools used by brands,…
Serves B2B customers including brands, creative and media agencies, media companies and higher education marketing teams planning influencer and creator-led campaigns.
Financial Health
WeakWeak · 0% CAGR over 4y
Location
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Computed from 5 filingsOperates an online platform providing London residential property market data, listings and archives for estate agents and related professionals, alongside research, analytics, CRM tools, referral…
Serves B2B property professionals in the prime London real estate market, including sales and lettings agents, brokers, property finders, valuers and surveyors, relocation agents, and related…
Financial Health
StableStable · -69% CAGR over 4y
Location
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Computed from 3 filingsProvides banking consultancy and software applications for financial institutions, focusing on governance, risk and regulatory compliance. Solutions include IFRS 9 modelling, stress testing, funds…
Serves banks and other financial institutions in the UK, Europe, the Middle East and Africa, particularly governance, risk, compliance, treasury and regulatory reporting teams.
Financial Health
StrongStrong · Hiring · 15% CAGR over 2y
Location
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Computed from 2 filingsDevelops industrial data analytics technology and provides engineering and consultancy services for asset integrity and management. Digitises legacy asset data, predicts equipment degradation, and…
Serves global operators and asset owners in safety-critical industries managing large-scale complex assets, including organisations facing ageing infrastructure, regulatory pressure and asset…
Financial Health
HealthyHealthy · Hiring · 25% CAGR over 1y
Location
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Computed from 5 filingsProvides petroleum data services, GIS and mapping, and software for the upstream oil and gas industry. Integrates and manages geological and geophysical datasets, and offers well and seismic data…
Serves B2B customers in the upstream oil and gas sector, including exploration companies, geoscientists and data managers working with seismic, well, GIS datasets and corporate archives.
Financial Health
HealthyHealthy · 0% CAGR over 4y
Location
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Computed from 5 filingsProvides AI-powered platform and analyst-led services for global due diligence and third‑party risk assessment. Combines automated screening, intelligence gathering and investigation workflows to…
Serves compliance, risk, legal and investigations teams at global enterprises and risk consultancies managing complex third-party risk across jurisdictions and regulated industries.
Financial Health
StableStable · Hiring · 44% CAGR over 4y
Location
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Computed from 5 filingsProvides a cloud-based platform for public relations and communications teams, offering media contact databases, press release distribution, media monitoring, social listening, and analytics tools,…
Serves in-house PR and communications teams and PR agencies at organizations worldwide, including users responsible for media relations, monitoring, social listening, crisis management, reputation…
Financial Health
WeakWeak · -1% CAGR over 5y
Location
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Develops AI-based software for patent search, analysis and drafting, providing IP intelligence, technology landscape analytics and monitoring tools. Platform integrates large datasets on patents,…
Serves B2B innovation, R&D and IP teams, including law firms and organisations in life sciences, chemicals, materials and high-tech sectors, from patent professionals to product development and…
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Computed from 5 filingsProvides market research, analyst reports, and advisory services on enterprise technology, IT services, automation, artificial intelligence, and digital transformation. Publishes industry reports,…
Serves Global 2000 enterprise executives and technology and service providers across IT services, AI, automation, business operations, banking, healthcare, manufacturing, retail, TMT and other major…
Financial Health
StableStable · 0% CAGR over 4y
Location
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Computed from 3 filingsProvides market research, analysis, and advisory services on enterprise technology, digital transformation, outsourcing, and business services. Publishes industry reports, competitive intelligence,…
Serves Global 2000 executives and enterprise technology and service buyers, plus vendor teams, across sectors including banking, energy, healthcare, manufacturing, life sciences, retail/CPG, TMT,…
Financial Health
DistressedDistressed · -11% CAGR over 2y
Location
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Computed from 3 filingsProvides a software platform and databases for medical device, digital health and pharmaceutical organisations to access regulatory, clinical research, market and post‑market surveillance data, and…
Serves regulatory, clinical, market, PMS and vigilance teams at MedTech, digital health, pharmaceutical and life sciences organisations, from startups to large enterprises.
Financial Health
StrongStrong · Growing · 0% CAGR over 2y
Location
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Computed from 4 filingsProvides software for managing credit assets, loan data and transactions. Platform supports portfolios, securitisations, debt funds, covered bonds and ABCP conduits, with tools for data integration,…
Serves banks, credit investors, asset managers, debt funds and structured finance teams managing loan portfolios, securitisations, covered bonds, ABCP conduits and illiquid credit transactions.
Financial Health
HealthyHealthy · Hiring · 9% CAGR over 3y
Location
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Computed from 5 filingsProvides data science and statistical analysis consultancy, including predictive crowd modelling, machine learning, AI readiness audits and synthetic data generation. Develops analytical models and…
Serves organisations across industry, government and academia, including event organisers and teams with complex datasets seeking data science, statistics, AI readiness or synthetic data support.
Financial Health
StrongStrong · Hiring · 50% CAGR over 4y
Location
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Computed from 5 filingsDevelops data management software for asset managers, enabling collection, validation, storage and distribution of fund and product data. The platform supports regulatory reporting, data…
Serves asset management firms and fund providers, particularly data, product, compliance and operations teams responsible for fund product information, regulatory reporting and third-party data…
Financial Health
StableStable · -55% CAGR over 4y
Location
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Computed from 5 filingsProvides a cloud-based software platform for managing environmental, social and governance (ESG) programmes. Tools support data collection, impact measurement, reporting, compliance, supplier…
Serves B2B organisations managing ESG programmes, including SMEs, business process outsourcing providers, procurement and supplier services firms, ESG consultants, advisors and auditors.
Financial Health
WeakWeak · Hiring · 11% CAGR over 4y
Location
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Computed from 5 filingsDevelops artificial intelligence software for hospitals that predicts patient appointment non‑attendance and identifies available clinic slots, enabling proactive outreach, rescheduling, and improved…
Serves NHS trusts, hospitals and other healthcare providers, targeting operational, clinical and digital transformation teams responsible for outpatient clinics, waiting lists and appointment…
Financial Health
HealthyHealthy
Location
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Computed from 5 filingsProvides cloud consulting, implementation and managed services focused on Oracle and Microsoft Azure platforms. Services include ERP, HCM and SCM cloud deployment, application modernisation, data…
Serves B2B organisations using Oracle, Azure and hybrid cloud environments, targeting enterprise IT, finance, HR, operations and leadership teams managing cloud transformation, data platforms and…
Financial Health
StrongStrong · Growing, Hiring · 16% CAGR over 6y
Location
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Computed from 3 filingsProvides sports betting odds and data services to bookmakers and media companies, including football player market pricing, bet builder markets, and data on televised and streamed sporting events,…
Sells to businesses in the sports betting and media sectors, particularly bookmakers, sportsbook operators and media companies worldwide, including large global operators needing odds, data and…
Financial Health
HealthyHealthy · Growing · 5% CAGR over 2y
Location
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Computed from 3 filingsProvides Internet of Things (IoT) systems for collecting and monitoring operational data. Supplies sensors, gateways and connectivity with cloud platforms and dashboards to capture, transmit and…
Serves B2B customers in agriculture, construction, utilities, retail and facilities/property management, especially organisations needing operational, environmental or occupancy data for compliance,…
Financial Health
StrongStrong · Growing · 0% CAGR over 2y
Location
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Computed from 5 filingsDevelops software and integrations for managed service providers to monitor systems, automate alerts and incident tickets, consolidate operational data, and generate automated customer reports. Also…
Sells to managed service providers and IT operations teams that manage multiple customer environments, especially those using monitoring, ticketing, Meraki, ServiceNow, Autotask or ConnectWise…
Financial Health
StrongStrong · Hiring · 25% CAGR over 4y
Location
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Computed from 5 filingsProvides sustainability tools and guidance for the events industry, including a carbon measurement and reporting platform, training courses, best‑practice frameworks, research reports, and…
Serves event organisers, venues, agencies and supply chain partners in the events industry, particularly teams responsible for sustainability, carbon reporting and operational change across live,…
Financial Health
WeakWeak · Hiring · 46% CAGR over 4y
Location
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Computed from 5 filingsProvides technology consulting focused on data and digital integration for banking and insurance organisations. Designs data architectures, develops distributed systems, and implements data strategy,…
Serves large enterprises and public-sector institutions in banking, insurance and other regulated markets, targeting data, architecture, payments, AI and transformation leaders.
Financial Health
StrongStrong · Hiring · 27% CAGR over 5y
Location
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Computed from 4 filingsProvides IT consultancy and managed IT services, including cloud hosting, Microsoft product reselling, CRM integration, software and website development, data analytics, and digital marketing…
Serves businesses across industries seeking technology support, with specific targeting of pharmaceutical and healthcare companies, plus organisations needing Microsoft, CRM, analytics, digital and…
Financial Health
StrongStrong
Location
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Computed from 5 filingsDevelops artificial intelligence software and applications for organisations, including generative AI tools for business process automation. Uses machine learning, natural language processing,…
Serves schools, enterprises and government organisations, targeting corporate and institutional buyers across varied industries adopting AI.
Financial Health
WeakWeak · 0% CAGR over 4y
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Computed from 4 filingsDevelops ecological modelling software and provides consulting services for environmental forecasting and land management. Produces tools and data for simulating landscape change, wildfire risk,…
Serves environmental and natural-resource decision makers, including public agencies, Indigenous communities, researchers, and land and wildfire planning groups needing ecological forecasting and…
Financial Health
StableStable · -5% CAGR over 3y
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Computed from 5 filingsDevelops workplace management software for offices and hybrid environments, providing desk booking, meeting room scheduling, visitor management, catering ordering, and space analytics, with…
Sells to businesses and organisations managing office workplaces, especially facilities, workplace experience, IT and real estate teams responsible for smart buildings, hybrid working and space use.
Financial Health
WeakWeak · Hiring · 50% CAGR over 4y
Location
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Computed from 5 filingsProvides digital technology and analytics services including cloud migration and optimisation, conversational AI solutions, DevOps consulting, automated software testing, and legacy systems…
Serves enterprise and mid-market businesses in telecommunications, digital media, banking and finance, healthcare, and manufacturing/logistics, targeting technology and business leaders.
Financial Health
DistressedDistressed
Location
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Computed from 5 filingsProvides precision agriculture services to commercial farmers, including crop performance analysis, farm mapping and geographic data management through a cloud platform. Develops and supplies…
Serves commercial farmers and farm groups globally, especially growers of grapes, cotton, vegetables, sugarcane, rice, pasture, broadacre crops, nuts, citrus, pome and stone fruit.
Financial Health
HealthyHealthy · 0% CAGR over 4y
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Computed from 5 filingsDevelops mobile applications, web portals, and custom enterprise software. Provides cloud solutions, e‑commerce development, big data analytics, and system integration, using technologies such as…
Serves UK business clients, particularly enterprises and corporate teams needing mobile, web, ecommerce, cloud and data solutions, including organisations with telecom-standard architecture and…
Financial Health
StableStable · Hiring · 32% CAGR over 4y
Location
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Computed from 5 filingsDevelops and supplies laboratory information management system (LIMS) software for research, biobanking, agriculture, environmental and clinical laboratories, providing sample tracking, workflow…
Serves laboratories and research organisations in biobanking, agriculture/agritech, clinical and medical research, environmental diagnostics and pharma, including regulated labs seeking operational…
Financial Health
StableStable
Location
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Computed from 3 filingsProvides consulting, implementation and support services for Oracle ERP, EPM and HCM systems. Offers cloud migration, managed services, Oracle Cloud Infrastructure support, application development,…
Serves organisations using or adopting Oracle ERP, EPM and HCM, especially higher education institutions, financial services firms, public sector bodies and hospitality businesses.
Financial Health
StableStable · 1% CAGR over 2y
Location
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Develops and supplies business management software that integrates ERP, CRM, accounting, project management, supply chain, warehouse, HR and service desk functions. Provides cloud-based or…
Serves small businesses, growing companies and multinational enterprises in the UK and USA that need integrated business management across sales, operations, supply chain, HR, service and finance.
Financial Health
N/AN/A
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Computed from 4 filingsProvides software engineering and technology consulting services including digital transformation, cloud and data solutions, AI development, enterprise platform deployment, cybersecurity, and IT…
Serves B2B clients including global enterprises, startups, product-led companies and system integrators across finance, insurance, healthcare, manufacturing, retail, telecoms, logistics, travel,…
Financial Health
StableStable
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How MonsterInsights usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. data analytics companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of data analytics companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
MonsterInsights is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
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Frequently asked questions
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