Companies Using Google Ads in Cambridge: 59 Active Firms (2026)
Companies using paid search in Cambridge use website advertising and conversion tracking to acquire customers across the surrounding city economy.
Paid-search adoption in this Cambridge cohort tends to sit with owner-managed marketing teams, sales-led operators and agencies handling acquisition on their behalf. The stack buys intent-led traffic, then records which visits become enquiries, transactions, bookings, demos or account sign-ups. Running it usually signals a defined customer-acquisition budget, an accountable marketing or commercial owner, and enough website traffic to test landing pages, consent prompts and attribution. Engagements tend to be small enough for founder or sales oversight but formal enough to involve web analytics, campaign reporting and periodic optimisation rather than ad hoc promotion.
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Cambridge has 59 active trading companies running paid-search and conversion-tracking tags. Reported employment totals 991 people, giving the adoption picture a local-services and specialist-SME feel rather than a dense enterprise-media market. The surrounding mix leans towards field services and trades, retail and e-commerce, with some advanced manufacturing and travel or hospitality users. That spread matters: paid search is being used both for immediate consumer demand and for longer-cycle business enquiries, so campaign governance is likely to sit across owners, sales teams, agencies and external web developers rather than only in a central marketing department.
Paid-search buying in the UK sits under general advertising and privacy rules rather than a sector licence. The ASA enforces the CAP Code across non-broadcast advertising, including paid-for digital space and marketer-controlled online spaces. Conversion tracking adds a data-protection layer: the ICO regulates data-protection and PECR compliance, while the CMA and trading standards can act where targeting, claims or sales journeys become misleading or aggressive. For Cambridge firms, the practical burden tends to fall on consent management, landing-page claims, preference records and evidence for performance claims.
Adoption appears set to remain performance-led, with spend justified through enquiries, bookings and sales hand-offs rather than brand media alone. Privacy rules and browser controls tend to make simple click-to-sale attribution harder, so more users are likely to put effort into first-party consent journeys, server-side measurement and cleaner CRM hand-offs. The smaller end of the cohort may lean on agencies and packaged web builds, while more mature operators bring campaign control closer to sales operations. Consolidation is more likely in tooling and agency delivery than among the Cambridge advertisers themselves; the underlying buyer need is still measurable demand, not media scale for its own sake.
What’s in the file
One row per company, 50+ columns — everything below plus each company’s verified directors, from Companies House filings.
Company data
Verified directors — included
Adoption by company size
Adoption of Google Ads rises with company size across the trading companies in this cohort. 0.3% of the 11,181 companies with under 10 employees run Google Ads (39 detected). 3.9% of the 441 companies with 10–50 employees run Google Ads (17 detected). 4.9% of the 41 companies with over 50 employees run Google Ads (2 detected). That is a 4.6% gap between the over 50 employees and under 10 employees bands.
59
Active firms
2026
1
Above £5M turnover
Trading firms
6
Median headcount
Filed accounts
113
Verified directors
Across this cohort
Top companies using Google Ads in Cambridge
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
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Computed from 5 filingsSupplies antibodies, recombinant proteins, peptides, and ELISA assay kits for life science research. Offers primary and secondary antibodies and related reagents used in laboratory applications such…
Serves life science researchers, laboratory teams and new labs globally, including scientists conducting antibody-based applications such as western blot, IHC, flow cytometry and ELISA.
Financial Health
StrongStrong · Growing, Hiring · 43% CAGR over 4y
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Computed from 5 filingsDevelops and supplies laboratory imaging systems, scanners, reagents, and analysis software for molecular biology applications including Western blotting, protein and DNA gel imaging, ELISA assays,…
Serves life science researchers and laboratory teams in academia, biotech, pharmaceutical and regulated research settings, including scientists working on protein, cell, tissue and small-animal…
Financial Health
HealthyHealthy · -5% CAGR over 4y
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Computed from 3 filingsDevelops engineering simulation software for multiphysics modelling. The platform enables engineers and researchers to create physics‑based models, run simulations of devices and processes, and build…
Serves engineers, researchers, lecturers and R&D managers in industry and academia, especially high-tech product development teams using multiphysics simulation across engineering disciplines.
Financial Health
StableStable · 5% CAGR over 2y
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Computed from 5 filingsRetailer of beds, mattresses, bed frames and bedroom furniture through an online store and showroom. Offers bedding products, branded mattresses and bed bases, with services including delivery and…
Sells to consumers shopping for beds, mattresses, bed frames, bedding and bedroom furniture, primarily retail customers in and around Cambridge buying online or visiting the showroom.
Financial Health
StrongStrong · Growing, Hiring · 11% CAGR over 4y
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Computed from 4 filingsProvides a cloud-based business communication platform for sending and managing SMS and email messages. Offers bulk messaging, two-way texting, campaign automation, a shared inbox for multiple…
Serves B2B teams that communicate with customers at scale, including healthcare, education, professional services, technology, insurance, hospitality, beauty and wellness, entertainment, finance and…
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DistressedDistressed
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Computed from 5 filingsProvides an online platform for photographers to create portfolio websites, host client proofing galleries, sell photos through an e‑commerce system, deliver digital downloads, and generate branded…
Serves professional photographers and small photography businesses, including portrait, event and wedding photographers selling images and packages to their own clients.
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DistressedDistressed · 0% CAGR over 4y
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Computed from 5 filingsProvides digital marketing services for e-commerce brands, including pay‑per‑click advertising, paid social media campaigns, and affiliate programme management. Offers strategy, campaign management,…
Serves ambitious B2C e-commerce and retail brands, from smaller online stores to larger consumer brands, including digital marketing teams targeting UK, EU and international growth.
Financial Health
WeakWeak · Hiring · 2% CAGR over 4y
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Computed from 3 filingsProvides residential estate agency and lettings services, including property sales, rental marketing, valuations, and tenant and landlord support. Prepares property listings with photography and…
Serves homeowners, property sellers, landlords, buyers and tenants in Cambridge and surrounding villages, with residential sales and lettings aimed at private individuals and property owners.
Financial Health
StrongStrong · Growing, Hiring · 7% CAGR over 2y
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Computed from 3 filingsOperates chauffeured punting tours on the River Cam, offering shared and private boat trips past university colleges. Provides themed and group bookings including school, corporate, wedding, picnic…
Serves tourists, couples, wedding and hen party groups, schools and nurseries, and corporate customers seeking shared or private leisure experiences in Cambridge.
Financial Health
HealthyHealthy · Hiring · 8% CAGR over 2y
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Computed from 5 filingsProvides residential letting and property management services for landlords and tenants, including rental valuations, tenant sourcing and referencing, rent collection, and ongoing property…
Serves private landlords, property investors, tenants and students in the Cambridge rental market, including property owners seeking lettings or management and renters looking for homes.
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WeakWeak · 0% CAGR over 4y
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Computed from 5 filingsRetailer of electric bicycles and cargo e‑bikes, offering commuter, mountain, touring and folding models. Sells conversion kits, batteries, chargers and accessories, and provides e‑bike servicing,…
Serves UK consumers buying e-bikes for commuting, touring, mountain biking, family transport and accessibility needs, plus businesses seeking commercial e-cargo bikes.
Financial Health
StableStable · -3% CAGR over 4y
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Computed from 5 filingsProvides home staging and show home styling for property developers, along with bespoke interior design, interior architecture and FF&E schemes. Supplies curated furniture packs and sells furniture…
Serves residential property developers and private homeowners/sellers, plus consumers buying interiors via its ecommerce store, across the UK and Europe.
Financial Health
StrongStrong · Hiring · 25% CAGR over 4y
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Computed from 5 filingsProvides intellectual property consultancy services including patent, trademark and design protection. Conducts novelty searches, drafts and files applications, manages global filings, monitors…
Serves startups, growth-stage businesses and established companies, particularly in sustainability, healthtech, digitalisation and style sectors, with buyers including founders, management teams and…
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StrongStrong · Growing, Hiring · 11% CAGR over 4y
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Computed from 5 filingsDesigns and manufactures infrared cameras, thermal imaging modules, and night vision systems. Supplies handheld imagers, fused night‑vision devices, kiln monitoring cameras, and OEM thermal imaging…
Serves defence and security organisations, military forces, industrial operators in high-temperature process sectors, aerospace and R&D users, and OEMs integrating thermal imaging into their own…
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StrongStrong · Hiring · 4% CAGR over 5y
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Computed from 4 filingsDevelops and provides energy market optimisation software for power generation assets. The platform uses plant availability, demand and trading positions with live gas and electricity prices to…
Serves B2B energy generation and trading organisations, targeting plant operators, asset managers and energy traders who optimise generation assets using live gas and power market data.
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WeakWeak · 0% CAGR over 3y
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Computed from 5 filingsProvides outsourced 24/7 helpdesk and call centre services for businesses, including customer service handling, technical support, ticket logging, live chat and email support, incident management,…
Serves businesses needing outsourced customer support, especially SaaS and technology companies, software/EPOS providers, identity-security firms, manufacturers and brands requiring 24/7 customer or…
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StableStable · 0% CAGR over 4y
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Computed from 4 filingsDesigns and manufactures membrane keypads, graphic overlays, custom labels and stickers, printed control panels, and flexible circuits. Provides silk screen and digital printing, artwork and design,…
Serves B2B customers, mainly OEMs and manufacturers of industrial and commercial products, needing bespoke printed components from prototype through to production across a range of market sectors.
Financial Health
WeakWeak · -9% CAGR over 3y
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Computed from 3 filingsProvides temperature-controlled logistics services including cold storage warehousing, port‑centric and automated storage, and transportation solutions such as freight forwarding, drayage, rail, and…
Serves B2B customers in the food supply chain, including food manufacturers, seafood importers, foodservice operators, retailers and distributors needing temperature-controlled warehousing, transport…
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DistressedDistressed
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Computed from 5 filingsOperates a group of pubs and restaurants offering dine‑in food and drink. Prepares meals cooked to order using locally sourced ingredients, serves beers and other beverages, and provides table…
Sells to consumers dining out at pubs and restaurants, including local residents, visitors and groups seeking food and drink in Cambridge and surrounding Cambridgeshire villages.
Financial Health
StrongStrong · Hiring · 89% CAGR over 3y
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Computed from 5 filingsProvides taxi and private hire transport services, including local journeys, airport transfers across the UK, and wheelchair‑accessible vehicles. Bookings are available by phone or mobile app, with…
Sells to consumers and local travellers needing taxi transport in Cambridge and surrounding areas, including wheelchair-accessible passengers and airport transfer customers travelling across the UK.
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StrongStrong · Growing, Hiring · 26% CAGR over 4y
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Computed from 5 filingsOperates a manor house venue providing wedding ceremonies and receptions, private and corporate event hosting, restaurant dining, and guest accommodation, with bookable stays and table reservations…
Serves couples planning weddings, private hosts, corporate event organisers, diners and overnight leisure guests seeking a countryside setting near Ely, within reach of London.
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StrongStrong · Hiring · 15% CAGR over 4y
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Computed from 5 filingsOperates an online store selling industrial adhesives, abrasives, sealants and tapes, along with applicators, sanding products, wood repair materials, lubricants and workshop consumables for…
Sells to trade and industrial buyers needing adhesives, abrasives, sealants and related consumables, including woodworking, manufacturing, construction and offsite building firms, as well as other…
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StrongStrong · Growing, Hiring · 19% CAGR over 4y
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Computed from 2 filingsProvides data and artificial intelligence training through apprenticeships and professional education programmes. Delivers courses for organisations and individuals covering data analysis,…
Serves businesses, government organisations and individual learners seeking data and AI skills development. Targets employers upskilling workforce teams and leaders, plus professionals and graduates…
Financial Health
StrongStrong · Hiring · 67% CAGR over 1y
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Computed from 4 filingsDesigns, implements and supports IT infrastructure and networking solutions including SD‑WAN, connectivity, wireless and security systems. Provides managed and professional IT services, remote…
Serves businesses and organisations, particularly IT teams managing multi-site networks, hybrid or remote workforces, connectivity and security environments.
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HealthyHealthy · Hiring · 19% CAGR over 3y
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Computed from 4 filingsOperates an online retail store supplying heating control equipment and plumbing components, including thermostats, programmer timers, motorised valves, radiator valves, underfloor heating controls,…
Serves online retail and trade buyers, including homeowners, landlords, plumbers and heating installers sourcing domestic heating control, valve, thermostat and underfloor-heating parts.
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HealthyHealthy · 0% CAGR over 3y
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Computed from 5 filingsProvides office design, refurbishment and fit‑out services for commercial and industrial spaces, including space planning, project management, relocations, partition systems, suspended ceilings,…
Serves businesses and organisations with offices, laboratories, warehouses and factories, mainly in Cambridge and East Anglia, including commercial, industrial and education-sector clients needing…
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WeakWeak · -66% CAGR over 4y
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Computed from 5 filingsProvides heating and plumbing services including installation, servicing and repair of gas and oil boilers and central heating systems. Also installs heat pumps and air conditioning, and offers power…
Serves homeowners, landlords and commercial clients across Cambridge, Suffolk, Norfolk and wider East Anglia, including domestic property owners and local businesses.
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WeakWeak · Hiring · 9% CAGR over 4y
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Computed from 5 filingsArranges and books leisure travel including ocean and river cruises, beach holidays, city breaks, safaris, ski trips, rail journeys and escorted tours. Provides tailor‑made holiday planning and…
Targets B2C leisure travellers and holidaymakers interested in cruises, beach holidays, city breaks, luxury trips, rail journeys, safaris, ski holidays, honeymoons, adventure tours and escorted group…
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WeakWeak · Hiring · 5% CAGR over 4y
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Computed from 4 filingsProvides vehicle servicing, MOT testing, repairs and maintenance for cars, vans and heavy goods vehicles. Also offers breakdown recovery, accident repair, fleet management, tachograph calibration,…
Serves private motorists and commercial vehicle operators, including van, truck, HGV, bus and coach fleets, agricultural/off-road vehicle users, campervan owners and businesses needing vehicle hire,…
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StrongStrong · Profitable, Hiring · 8% CAGR over 3y
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Computed from 3 filingsProvides passenger flight experiences in restored vintage military aircraft, including Spitfire, Hurricane, Mustang, Lysander and Blenheim. Offers bookable flights, formation and dogfight…
Serves consumers buying vintage aircraft flight experiences, including individual passengers, couples or groups, gift voucher buyers, and aviation or military history enthusiasts visiting Duxford.
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StrongStrong · Growing · 0% CAGR over 2y
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Computed from 4 filingsDevelops and supplies reagents, biomaterials and tools for life science research, including growth factors, extracellular vesicles, peptide hydrogels and exosome purification systems, and provides…
Serves life science researchers and laboratories in academia, biotechnology and pharmaceutical organisations, including teams working on growth factors, extracellular vesicles, biomaterials and…
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WeakWeak · -6% CAGR over 3y
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Computed from 5 filingsProvides managed IT support and outsourced IT services for businesses and educational organisations. Services include cybersecurity audits, cloud computing, IT infrastructure management,…
Serves primary and secondary schools, academies, colleges and academy trusts, plus small to large businesses and enterprises with outsourced, co-managed or internal IT teams. Also targets property,…
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StableStable · -11% CAGR over 4y
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Computed from 4 filingsRetailer of bicycles, electric bikes and kids’ bikes, along with cycling clothing, parts and accessories. Provides workshop services including repairs, maintenance and bike fitting, and sells brands…
Serves UK consumers and cyclists buying bikes, e-bikes, kids’ bikes, clothing, parts and accessories, including commuters using Cycle to Work schemes and riders seeking fitting or workshop support.
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DistressedDistressed · -13% CAGR over 3y
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Computed from 5 filingsProvides roofing services for residential and commercial properties, including installation, repair and replacement of flat and pitched roofs. Also offers cladding, rainwater systems, roof…
Serves both B2C and B2B customers: homeowners, landlords, developers, and commercial or industrial property owners and facilities managers across Cambridge and surrounding areas.
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StrongStrong · Growing, Hiring · 7% CAGR over 4y
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Supplies laboratory equipment, consumables, chemicals and personal protective equipment to industrial, life science and water testing laboratories. Product range includes glassware, pipette tips,…
Serves B2B laboratory customers in industrial, life science and water testing sectors, including lab managers, technicians and procurement teams.
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Computed from 5 filingsDevelops medical device software, AI and machine learning systems for MedTech companies. Provides design, prototyping and lifecycle development of connected devices, clinical algorithms, mobile and…
Serves B2B MedTech innovators, medical device companies and healthcare providers, including hospitals and NHS organisations, involved in regulated medical software, AI-enabled devices, clinical…
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StrongStrong · Growing, Hiring · 22% CAGR over 4y
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Computed from 3 filingsDevelops gallium nitride (GaN) power semiconductor devices, including ICeGaN integrated transistors, for power electronics. Designs chips used in applications such as electric vehicles, power…
Serves B2B electronics and power-system manufacturers developing high-efficiency, compact products, including automotive and EV power modules, electrification applications, and semiconductor…
Financial Health
StrongStrong · Hiring · 32% CAGR over 2y
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Computed from 5 filingsProvides drainage services including blocked drain clearance, CCTV drain surveys, and drain repairs. Installs and maintains septic tanks, sewage treatment plants, soakaways, pump stations, and…
Serves households and businesses in the Cambridge area, including property owners, landlords and commercial premises needing drainage, septic tank and sewage treatment support.
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StrongStrong · Growing · 0% CAGR over 4y
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Computed from 5 filingsSupplies and manufactures custom and stock optical components and technical glass, including lenses, windows, mirrors, prisms and filters. Provides optical fabrication and processing services such as…
Serves OEMs, R&D teams and laboratories in scientific, industrial and medical markets, including defence, aerospace, electronics, engineering, manufacturing, instrumentation, oil and gas,…
Financial Health
StableStable · -69% CAGR over 4y
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Computed from 5 filingsDesigns and supplies robotic palletising and end‑of‑line automation systems, including cobot and compact palletisers, container unloading and depalletising equipment, automated guided vehicles…
Serves manufacturing, production and warehousing businesses with end-of-line palletising, packing and material-handling operations, typically operations managers seeking to reduce manual handling and…
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WeakWeak
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Computed from 3 filingsDesigns and manufactures laboratory and pilot equipment for applying and testing surface coatings such as inks, paints, adhesives and resins. Products include coaters and printing proofers used for…
Sells to industrial B2B customers, especially R&D, quality control and specialist production teams at ink, paint, pigment, resin and dyestuff manufacturers, plus producers of textiles, adhesives,…
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WeakWeak · 0% CAGR over 2y
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Computed from 3 filingsDesigns and manufactures inductive position sensors and encoders for motion control systems. Products include rotary and linear position sensors used in robotics, aerospace, medical devices,…
Sells B2B to OEMs and engineering teams in medical devices, aerospace, industrial automation, robotics, marine, oil and gas, satcom, automotive and specialist vehicles that need position sensing for…
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StrongStrong · Profitable, Growing · 4% CAGR over 2y
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Computed from 3 filingsProperty developer that partners with landowners to plan, design and build residential developments. Evaluates land opportunities and manages planning, design and construction to deliver bespoke…
Serves landowners with development sites or land potential in East Anglia, and homebuyers seeking bespoke, family, executive and energy-efficient new homes in countryside and urban locations.
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StableStable · Hiring · 41% CAGR over 2y
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Computed from 5 filingsDesigns, supplies and installs fitted kitchens for residential customers. Provides kitchen furniture from German and English brands, appliances, sinks, taps and stone worktops, with bespoke kitchen…
Serves homeowners in Cambridge and Cambridgeshire seeking high-quality or luxury kitchen projects, including clients renovating kitchens, planning extensions or refurbishments, and visiting a local…
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WeakWeak · Hiring · 3% CAGR over 4y
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Computed from 5 filingsSells fitness equipment for home and commercial use through an online store, including treadmills, exercise bikes, rowing machines, cross trainers, climbers, and related accessories such as floor…
Serves UK consumers setting up home gyms and B2B customers such as gyms, fitness studios and other commercial facilities seeking cardio machines and accessories.
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StableStable · Hiring · 11% CAGR over 4y
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Computed from 5 filingsOperates an online directory and information platform for social care services, listing care homes, nursing homes, home care and related providers. Publishes care guides and directories, and offers…
Serves people and families in the UK seeking care homes, home care, live-in care and related guidance, and sells advertising/listing services to care providers and sector organisations.
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HealthyHealthy · -3% CAGR over 4y
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Computed from 2 filingsProvides international freight forwarding and vehicle shipping services, transporting cars, motorcycles, boats, and heavy machinery. Arranges roll‑on/roll‑off, container and air freight, road…
Serves a mix of consumers, military personnel, classic car owners, automotive event organisers, and businesses shipping vehicles, boats, trucks, heavy equipment, machinery and project cargo…
Financial Health
StableStable · Hiring · 15% CAGR over 1y
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Computed from 5 filingsOperates a book publishing house producing fiction, non‑fiction and children’s titles. Accepts manuscript submissions from authors and provides editorial, design, marketing and distribution services,…
Serves new and experienced authors worldwide seeking publishing routes, plus consumer readers buying fiction, non-fiction, children’s and young adult titles in print, ebook and audiobook formats.
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WeakWeak · 0% CAGR over 4y
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Computed from 4 filingsPublishes fiction and non‑fiction books across genres including crime, fantasy, romance, memoir, poetry, and children’s titles. Works with new and previously published authors, producing print and…
Serves aspiring, new and previously published authors worldwide, and sells books to individual readers across adult fiction, non-fiction, poetry, audio, and children’s and young adult genres.
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Key facts
About 1% of the trading cohort reports turnover above £5M (1 of 59 firms) — the rest sits below that revenue band.
5% of the cohort was incorporated since 2022 (3 firms), so a sizeable share is in its first few filing cycles.
86.4% of Cambridge paid-search users also run web-analytics tooling, while 50.8% also run tag-management tooling, pointing to attribution set-ups rather than advert clicks alone.
Sector categories overlap, but Field Services & Trades accounts for 20.3%, ahead of Fashion & Retail at 13.6% and E-commerce at 11.9%.
UK digital advertising spend reached £40.5 billion in 2025, up 10% year on year, with video investment at £9.3 billion.
Advertising governance is split between ASA enforcement of the CAP Code, ICO oversight of data-protection and PECR laws, and CMA/trading standards action on unfair-trading rules.
European digital advertising reached €118.9 billion in 2024 in constant currency terms, growing 16%, with digital at 67.2% of advertising spend.
What else do Google Ads users run?
Share of the 59 Google Ads-running UK companies where each technology was also detected. As of June 2026.
Who runs Google Ads in the UK?
By sector
Sectors overlap, so shares need not sum to 100%.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
6
Median headcount
£508.3K
Median UK turnover
1.7%
Above £5M turnover
3
Incorporated since 2022
Verified directors — included in the file
Director names and roles for these 93 companies, alongside financials and websites, in one Excel + CSV file.
How Google Ads usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Google Ads is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
Google Ads elsewhere
Frequently asked questions
How many companies in Cambridge use Google Ads?
How is Google Ads usage detected?
What kinds of companies use Google Ads in Cambridge?
What do Google Ads users in Cambridge also run?
How fresh is this data?
Can I get contact details for these companies?
Buy all 93 companies as a spreadsheet.
One Excel/CSV file with company details, websites and key data — yours to download and use.