Companies Using Google Ads in Southampton: 123 Active Firms (2026)
Paid-search adopters use online advertising and conversion tracking to acquire measurable website demand across the Southampton area.
Paid-search buying usually sits between marketing, sales and web operations rather than with a dedicated software owner. Companies running this paid-search stack are signalling that their website is expected to produce attributable demand, whether through enquiry forms, bookings, ecommerce checkouts or phone-led service requests. In Southampton, that tends to suit established SMEs and regional mid-market operators with enough margin to fund paid acquisition and enough operational maturity to follow up quickly. The buying centre is often owner-led in smaller firms, then moves towards marketing managers, external agencies and finance teams once budgets require tighter conversion tracking.
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Southampton has 123 actively trading companies running this paid-search stack, so the local adoption base is more regional specialist than metropolitan mass market. Reported employment totals 1,926 people, giving the cohort a visible operating footprint rather than a set of lightly staffed websites. The users look weighted towards organisations that can respond to demand as it arrives: service teams taking calls, clinics and contractors handling bookings, distributors processing quote requests, and manufacturers using search as a route into niche procurement conversations.
UK digital advertising is governed through law and self-regulation rather than a sector licence. The ASA regulates advertising across media through the Advertising Codes written by CAP, and IAB UK describes the CAP Code as applying to paid-for digital space and marketer-controlled online spaces. Conversion tracking also brings privacy obligations: the ICO regulates data-protection and PECR rules, while the CMA and trading standards can act on misleading or aggressive marketing practices. For Southampton users, the practical burden is procurement hygiene, consent wording, landing-page claims and evidence that campaign measurement does not outrun what customers have been told.
Adoption appears likely to become more disciplined rather than simply broader. Smaller users tend to keep paid search as an agency-managed acquisition channel, while mature operators pull tagging, analytics and sales follow-up closer together to defend spend. Privacy rules and browser changes have been making conversion attribution less tidy, which favours firms with clean consent journeys and credible first-party measurement. The local pattern is likely to stay mixed: trades, healthcare and specialist business-to-business users can keep buying intent-led traffic, but firms with weak follow-up processes may find paid search harder to justify.
What’s in the file
One row per company, 50+ columns — everything below plus each company’s verified directors, from Companies House filings.
Company data
Verified directors — included
Adoption by company size
Adoption of Google Ads rises with company size across the trading companies in this cohort. 0.4% of the 22,390 companies with under 10 employees run Google Ads (93 detected). 2.8% of the 1,070 companies with 10–50 employees run Google Ads (30 detected). 5.6% of the 90 companies with over 50 employees run Google Ads (5 detected). That is a 5.2% gap between the over 50 employees and under 10 employees bands.
123
Active firms
2026
2
Above £5M turnover
Trading firms
5
Median headcount
Filed accounts
267
Verified directors
Across this cohort
Top companies using Google Ads in Southampton
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 3 filingsProvides private dental care including check-ups, hygiene services and emergency treatment. Offers restorative and cosmetic dentistry such as fillings, root canal therapy, crowns, dental implants,…
Serves private dental patients in Southampton, including adults, families, children, nervous patients, and people seeking routine, emergency, cosmetic, implant or orthodontic care.
Financial Health
WeakWeak · Hiring · 34% CAGR over 2y
Location
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Computed from 5 filingsArranges holiday travel packages and tours, specialising in trips to the United States and Canada. Offers escorted tours, rail journeys, cruises, motorhome holidays, and multi‑destination…
Sells to consumers planning leisure holidays, especially travellers seeking tailor-made or escorted trips to the USA, Canada and other long-haul destinations, including cruises, rail holidays,…
Financial Health
WeakWeak · -69% CAGR over 4y
Location
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Computed from 5 filingsProvides dry cleaning and laundry services for clothing and household textiles, including shirts, suits, bedding and linens. Offers online booking with door‑to‑door collection and delivery, and…
Serves households and businesses in Southampton, Hampshire, West Sussex and Surrey border areas, including customers seeking online booking with collection and delivery for garment, household linen,…
Financial Health
StableStable · Hiring · 9% CAGR over 4y
Location
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Computed from 4 filingsProvides landscape gardening and grounds maintenance services for domestic and commercial properties, including lawn care, hedge cutting, weed control, tree surgery, site clearance, and maintenance…
Serves homeowners and business premises needing garden and grounds care across Hampshire and nearby counties, including commercial sites with outdoor areas, walkways, terraces and car parks.
Financial Health
WeakWeak · -6% CAGR over 3y
Location
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Computed from 3 filingsDesigns and manufactures hi‑fi audio equipment focused on vinyl playback, including turntables, tonearms, cartridges, phono stages, cables and loudspeakers. Also supplies spare parts, upgrades and…
Serves audiophile consumers, vinyl enthusiasts, hi-fi reviewers, designers and professional musicians, selling direct and via a worldwide dealer network.
Financial Health
StrongStrong · Growing · 4% CAGR over 2y
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Computed from 2 filingsInstalls and maintains renewable energy and electrical systems for residential and commercial properties, including solar panels, battery storage, EV charging points, ventilation systems, LED…
Serves both consumers and businesses. Sells to homeowners seeking solar, battery storage, EV charging, ventilation and electrical services, plus commercial property occupiers and businesses needing…
Financial Health
StableStable · Hiring · 78% CAGR over 1y
Location
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Computed from 3 filingsLets and manages student accommodation including shared houses and flats. Provides property management and maintenance for student rental properties and offers services for student property…
Serves university students seeking shared houses or flats near the University of Southampton, Solent University and the University of Portsmouth, plus student property investors and landlords needing…
Financial Health
WeakWeak · 0% CAGR over 2y
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Computed from 3 filingsManufactures and installs made-to-measure windows, doors and composite doors for residential and commercial projects. Also supplies and fits conservatories, rooflights, fascias, soffits, guttering,…
Serves homeowners and residential renovators, plus trade builders and commercial renovation businesses on new-build and refurbishment projects across the South Coast.
Financial Health
StrongStrong · Growing, Hiring · 12% CAGR over 2y
Location
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Computed from 5 filingsProvides commercial cleaning and facilities services including office cleaning, window cleaning, washroom hygiene, property and estate cleaning, and maintenance of retail outlets, industrial…
Serves commercial and public-sector organisations, including offices, retail outlets, property managers, industrial buildings, leisure centres, social housing providers, schools and colleges around…
Financial Health
StableStable · Hiring · 5% CAGR over 4y
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Installs renewable energy and energy‑saving systems for domestic and commercial properties, including solar PV panels, battery storage, heat pumps, solar thermal and underfloor heating, providing…
Serves homeowners, small business proprietors, self-builders, property developers, architects and consultants with domestic or commercial projects across the south of England.
Financial Health
N/AN/A
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Computed from 5 filingsProvides private hire taxi services including local journeys, airport and seaport transfers, and corporate transport. Operates a fleet of cars and minibuses with professional drivers, and offers…
Serves consumers, families and business travellers in Winchester, Eastleigh and Hampshire, plus corporate account clients, local institutions, schools, public sector bodies and businesses needing…
Financial Health
WeakWeak · 0% CAGR over 3y
Location
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Computed from 3 filingsProvides home care services including regular home visits, live‑in care and short‑term support for individuals. Uses a digital family portal with connected sensors and cameras to share updates and…
Serves individuals and families seeking home care for themselves or loved ones, including regular visits, short-term support and live-in care across its UK hub areas.
Financial Health
StableStable · -27% CAGR over 2y
Location
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Computed from 5 filingsProvides business telecommunications and IT services including VoIP phone systems, business mobiles, broadband and Wi‑Fi, call recording and management software, computer telephony integration, and…
Serves UK businesses, particularly SMEs and multi-site operators in dental, hospitality, medical, veterinary, care homes, opticians, hotels, estate agencies and nurseries.
Financial Health
StrongStrong · Growing, Hiring · 7% CAGR over 4y
Location
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Computed from 2 filingsProvides chartered building surveying and project consultancy services for commercial and residential property, including technical due diligence, dilapidations and condition surveys, reinstatement…
Serves commercial and residential property owners, developers, investors and occupiers, plus legal professionals, across industrial, office, retail, leisure, education, healthcare and heritage…
Financial Health
WeakWeak · 0% CAGR over 1y
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Computed from 5 filingsDevelops data platforms for the advertising technology sector, providing tools to discover websites, mobile apps and CTV publishers. Services include crawled ad‑tag and traffic data, publisher…
Serves B2B customers in ad tech, including SSPs, ad networks, DSPs, agencies and publisher monetisation teams seeking publisher, app and ads.txt intelligence.
Financial Health
StrongStrong · Growing, Hiring · 38% CAGR over 5y
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Computed from 4 filingsProvides international freight forwarding services, arranging sea and air import and export shipments. Handles customs clearance, road transport, container devanning, warehousing and distribution,…
Serves businesses that import and export goods internationally, including firms moving sea, air and road cargo, foodstuffs, project or hazardous shipments, and companies needing UK customs and…
Financial Health
HealthyHealthy · Profitable, Hiring · 8% CAGR over 3y
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Computed from 5 filingsProvides HubSpot CRM consulting and implementation services, including onboarding, system integrations, user training and ongoing support. Develops revenue operations processes that align marketing,…
Serves B2B organisations using or adopting HubSpot CRM, especially marketing, sales and customer success teams seeking RevOps alignment, onboarding, integrations, support and training.
Financial Health
DistressedDistressed · Hiring · 3% CAGR over 5y
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Computed from 5 filingsProvides design and marketing services including brand development, website design, video production and digital marketing strategy. Works with organisations on campaigns, brand identity and digital…
Serves B2B organisations seeking outsourced agency support, particularly healthcare, social care, NHS innovation bodies, medical science companies and consumer health brands.
Financial Health
DistressedDistressed · -13% CAGR over 4y
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Computed from 5 filingsProvides workplace assessments and training focused on disability support, neurodiversity, and mental health. Delivers assistive technology and software training, accessibility and ergonomic…
Serves UK employers, government departments, banks, financial services firms, retail sites, universities and students, as well as individuals with disabilities, neurodiversity, hearing or visual…
Financial Health
HealthyHealthy · Hiring · 7% CAGR over 4y
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Installs industrial and commercial resin flooring systems including epoxy floors, polyurethane screeds, anti-static flooring, polished concrete and protective coatings. Provides site surveys, design…
Serves B2B customers with industrial and commercial premises, including factories, warehouses, food preparation sites, labs/clean rooms, aviation facilities, retail/supermarkets, hospitality venues…
Financial Health
N/AN/A
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Computed from 3 filingsProvides pre-booked taxi and private hire transport for airport transfers, cruise port transfers, and general travel. Operates a fleet of saloon cars, estate cars and MPVs for business and leisure…
Serves consumers and business travellers needing airport, seaport, cruise terminal and city transfers, including individuals, families and groups across Southampton and wider Hampshire, Wiltshire,…
Financial Health
HealthyHealthy
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Computed from 5 filingsProvides private dental services including routine check-ups, hygiene care, fillings, crowns, veneers, root canal treatment and emergency dentistry. Also offers cosmetic treatments such as teeth…
Serves private dental patients in Southampton and Hampshire, including families, new patients, and individuals seeking routine care, emergency dentistry, cosmetic treatments, implants, orthodontics,…
Financial Health
HealthyHealthy · -68% CAGR over 4y
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Computed from 5 filingsRetailer of used vans, cars and commercial vehicles. Sells vehicles from multiple manufacturers and offers vehicle finance, part exchange, warranties and insurance, alongside flexible van rental and…
Serves consumers, tradespeople and small businesses seeking used vans, pickups, minibuses, fridge vans and cars, with finance or rental options, mainly around Southampton and the South Coast.
Financial Health
HealthyHealthy · -65% CAGR over 4y
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Computed from 5 filingsProvides private dental care including routine check-ups, dental hygiene, children’s dentistry, orthodontics and Invisalign, dental implants, root canal treatment, and teeth whitening, alongside…
Serves private dental patients and families in Hampshire, including adults, children, nervous patients, and people seeking routine, cosmetic, orthodontic or implant care.
Financial Health
StableStable · 0% CAGR over 4y
Location
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Computed from 5 filingsProvides marquee hire for weddings, parties and corporate events, supplying temporary structures and related event infrastructure such as flooring, staging, furniture, lighting, generators and…
Serves private individuals planning weddings and parties, corporate event teams, hospitality groups, banks, heritage organisations and public-sector or armed forces clients in Hampshire and beyond.
Financial Health
StrongStrong · Hiring · 12% CAGR over 4y
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Computed from 4 filingsOperates a hospitality estate including a hotel, spa, restaurants and wine bars, and a vineyard producing English sparkling wine. Provides gourmet dining, wine tastings, vineyard tours, wellness…
Serves B2C customers including couples planning weddings in Hampshire, leisure guests seeking dining, wine, spa and retreat experiences, and consumers buying wines, gift vouchers or tasting tours for…
Financial Health
HealthyHealthy · Hiring · 61% CAGR over 3y
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Computed from 5 filingsOperates a boutique hotel providing guest accommodation in suites and rooms, with on-site restaurant, bar and orangery dining. Hosts private events, meetings and corporate functions, and offers…
Serves leisure travellers, restaurant and bar guests, families, dog owners, private event hosts and corporate meeting organisers visiting Lymington, the New Forest and South Coast.
Financial Health
WeakWeak · Hiring · 20% CAGR over 4y
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Computed from 5 filingsDesigns, manufactures and installs bespoke and contemporary kitchens, including cabinetry, worktops and integrated appliances. Also produces custom fitted furniture for homes such as wardrobes,…
Serves private homeowners in Hampshire and beyond seeking luxury bespoke kitchens and fitted furniture, with customers typically booking design appointments through a Winchester showroom.
Financial Health
HealthyHealthy · 0% CAGR over 4y
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Computed from 3 filingsProvides domestic, European and international removals services for households and businesses, including packing, transport and relocation logistics. Also offers short‑ and long‑term self‑storage and…
Serves homeowners, renters and businesses needing removals, packing or storage, mainly across Hampshire, Wiltshire and Dorset, plus customers relocating between the UK, Europe and international…
Financial Health
HealthyHealthy · -8% CAGR over 2y
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Computed from 4 filingsOperates self‑storage facilities offering secure units for personal and business use. Provides storage for household belongings, business stock and archives, and vehicle storage for caravans, boats…
Serves homeowners, families and private individuals needing extra space, alongside local businesses storing stock, equipment or archives, plus caravan, boat, motorhome and car owners across southern…
Financial Health
StableStable · Hiring · 6% CAGR over 3y
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Computed from 3 filingsProvides commercial, industrial and residential painting and decorating services, along with property maintenance, industrial cleaning, end-of-lease restoration, dilapidation repairs and floor…
Serves businesses with commercial or industrial premises, landlords and tenants, and residential homeowners across Hampshire, Wiltshire, Berkshire and Dorset.
Financial Health
WeakWeak · 0% CAGR over 2y
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Provides higher education through undergraduate, postgraduate, foundation and research degree programmes. Conducts academic research across fields including education, business, humanities, health,…
Serves prospective undergraduate, postgraduate, foundation, research and international students, plus mature and distance learners. Also targets employers, schools and colleges, teachers/advisers,…
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Computed from 2 filingsProvides Western and Asian street food dishes including burgers, wraps, rice bowls and loaded fries through a restaurant and sports bar, alongside cocktails and drinks. Also offers event catering and…
Serves families, sports fans and casual diners in Southampton, plus groups booking brunches or celebrations. Also targets event organisers for sports events, film shoots, festivals and weddings.
Financial Health
WeakWeak · Hiring · 58% CAGR over 1y
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Computed from 4 filingsProvides arboricultural services including tree felling, pruning, stump removal and hedge cutting. Carries out tree inspections, planting and maintenance, woodland and site clearance, and installs…
Serves homeowners, landowners, developers and commercial property/site managers needing tree, hedge, woodland and land management support across Hampshire and surrounding counties, including…
Financial Health
StableStable · -80% CAGR over 3y
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Computed from 5 filingsActs as an insurance broker arranging personal and commercial cover. Offers policies including car, van, home, landlord, travel, motor fleet and business insurance, comparing products from multiple…
Serves a mix of consumers and businesses seeking insurance, including car, van and homeowners, high-net-worth private clients, landlords, tradespeople, professional offices, surgeries and practices,…
Financial Health
StableStable · -10% CAGR over 4y
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Designs and installs renewable energy systems for homes and businesses, including solar PV panels, battery storage and EV charging points. Also supplies and installs air source heat pumps, roofing…
Serves homeowners and businesses across the UK seeking renewable energy installations, including domestic property owners and commercial customers looking to reduce energy costs and carbon emissions.
Financial Health
N/AN/A
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Computed from 5 filingsProvides vehicle maintenance and repair services including MOT testing, routine servicing, brake and clutch replacement, tyre fitting, and suspension work. Offers vehicle health checks, diagnostics,…
Serves local car owners and drivers in the Andover area needing MOTs, servicing and vehicle repairs, primarily individual consumers booking maintenance for their own cars.
Financial Health
WeakWeak · 0% CAGR over 4y
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Computed from 4 filingsProvides managed IT services for businesses and charities, including IT support, cyber security management, Microsoft cloud services, network connectivity, backup and disaster recovery, and…
Serves businesses and charities across Hampshire, Surrey and nearby areas, including organisations seeking fully managed or co-managed IT support.
Financial Health
StrongStrong · Growing, Hiring · 8% CAGR over 3y
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Computed from 4 filingsProduces handmade fishcakes and seafood products including pâtés, sauces and seasonal specials using sustainably sourced fish and seasonal ingredients. Sells products online and supplies retailers,…
Serves UK consumers buying seafood online, at markets and through shops, plus trade customers such as retailers, delis, farm shops and foodservice venues looking to stock or serve seafood products.
Financial Health
StrongStrong
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Computed from 3 filingsProvides drainage services including emergency drain unblocking, CCTV drain surveys, drain relining, pitch fibre pipe repair or replacement, septic tank inspections and installation, sewage treatment…
Serves residential customers across the South of England, including homeowners, senior citizens and NHS staff, with urgent or planned drainage and off-mains wastewater needs at their properties.
Financial Health
StrongStrong · Hiring · 20% CAGR over 2y
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Computed from 5 filingsProvides managed IT support and consultancy for businesses, including network management, cybersecurity, cloud services, Microsoft 365 and Azure solutions, VoIP telephony systems, data backup and…
Sells to businesses needing outsourced IT, telephony, cloud and cybersecurity support, particularly SMEs seeking managed or flexible support. Serves organisations across Hampshire, Surrey, London,…
Financial Health
HealthyHealthy · -6% CAGR over 4y
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Computed from 5 filingsProvides vehicle maintenance and repair services including MOT testing, routine servicing, diagnostics, cambelt replacement, exhaust repairs, and general mechanical work. Also offers vehicle health…
Primarily serves local motorists and private car owners in Hedge End, West End and Southampton, including drivers of petrol, diesel, hybrid and electric vehicles.
Financial Health
StableStable · Hiring · 9% CAGR over 4y
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Computed from 5 filingsProvides residential estate agency services including property sales, lettings, and valuations. Acts for buyers, sellers, landlords, and tenants, and offers property marketing, tenant placement, and…
Sells to homebuyers, renters, residential property sellers and landlords, particularly local families and people relocating to Winchester and Hampshire. Serves both owner-occupiers and private rental…
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HealthyHealthy · Growing · 0% CAGR over 4y
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Computed from 3 filingsProvides vehicle maintenance and repair services including MOT testing, routine servicing, diagnostics, and mechanical repairs. Offers servicing for hybrid and electric vehicles and enables customers…
Targets private motorists and vehicle owners in and around Romsey, including drivers of petrol, diesel, hybrid and electric cars who prefer a local independent garage.
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HealthyHealthy · Growing, Hiring · 12% CAGR over 2y
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Computed from 5 filingsProvides commercial printing and design services including digital and lithographic printing, flyers, leaflets, banners, stickers and labels. Offers large-format and plan printing, document copying,…
Serves local businesses, organisations and individuals in Southampton, including marketing teams, event organisers, tradespeople, artists and consumers ordering stationery, banners, clothing and…
Financial Health
StableStable · 0% CAGR over 4y
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Operates a vehicle repair garage providing MOT testing, routine servicing, mechanical repairs, diagnostics, tyre fitting, air conditioning servicing, and maintenance for cars and light commercial…
Serves private motorists and light commercial vehicle owners/operators in Romsey and surrounding areas, covering all makes and models of cars and vans up to 3.5 tonnes.
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Computed from 4 filingsRetailer of bicycles and electric bikes including mountain, road, hybrid, folding and children’s models. Sells cycling accessories, clothing, components and maintenance tools, and provides workshop…
Serves individual cyclists and families in the UK, including adults, children, e-bike users, commuters, and road, mountain, hybrid and leisure riders shopping online or in-store.
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HealthyHealthy · Growing, Hiring · 6% CAGR over 3y
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Computed from 5 filingsSupplies and installs made‑to‑measure window shutters and blinds for residential properties, including plantation shutters, motorised blinds, roof blinds, Venetian, Roman, honeycomb and insect…
Sells to homeowners seeking made-to-measure shutters and blinds for residential properties, including new-build, period, converted, Victorian and modernised homes, primarily across the South of…
Financial Health
StableStable · -8% CAGR over 4y
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Computed from 5 filingsSells car tyres online from multiple manufacturers and offers tyre fitting through service branches. Provides vehicle maintenance services including MOT testing, car servicing, brakes, batteries,…
Serves individual motorists and light vehicle owners, including car, van, motorcycle and electric/hybrid drivers, booking online or through branch garages.
Financial Health
StableStable · 0% CAGR over 4y
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Computed from 5 filingsProvides podiatry and foot care services including nail cutting, corn and callus removal, ingrown toenail treatment and nail surgery, verruca and fungal nail treatments, biomechanical assessments,…
Serves private patients in the New Forest seeking podiatry and foot-health care, including people with pain, diabetic foot needs, nail conditions, verrucae, fungal infections, corns, calluses or…
Financial Health
StrongStrong · Growing · 0% CAGR over 3y
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Key facts
About 1% of the trading cohort reports turnover above £5M (2 of 123 firms) — the rest sits below that revenue band.
7% of the cohort was incorporated since 2022 (9 firms), so a sizeable share is in its first few filing cycles.
IAB UK put UK digital adspend at £40.5 billion in 2025, up 10% year-on-year, with video investment at £9.3 billion.
Web analytics tags are present alongside paid-search tags at 87.0% of the Southampton cohort, or 107 firms, so attribution appears to be part of the standard stack.
Tag-management tooling appears on 49.6% of sites, or 61 firms, alongside the paid-search tag.
Field Services & Trades account for 20.3% of users, or 25 firms, while Construction and Healthcare Provider each account for 12.2%, or 15 firms.
The ASA applies the Advertising Codes written by CAP, while the ICO’s data-protection and PECR remit is relevant where cookies and marketing attribution touch personal data.
What else do Google Ads users run?
Share of the 123 Google Ads-running UK companies where each technology was also detected. As of June 2026.
Who runs Google Ads in the UK?
By sector
Sectors overlap, so shares need not sum to 100%.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
5
Median headcount
£475.6K
Median UK turnover
1.6%
Above £5M turnover
9
Incorporated since 2022
Verified directors — included in the file
Director names and roles for these 230 companies, alongside financials and websites, in one Excel + CSV file.
How Google Ads usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Google Ads is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
Google Ads elsewhere
Frequently asked questions
How many companies in Southampton use Google Ads?
How is Google Ads usage detected?
What kinds of companies use Google Ads in Southampton?
What do Google Ads users in Southampton also run?
How fresh is this data?
Can I get contact details for these companies?
Buy all 230 companies as a spreadsheet.
One Excel/CSV file with company details, websites and key data — yours to download and use.