Companies Using Google Ads in Middlesbrough: 52 Active Firms (2026)
Companies using paid search advertising run tracked acquisition campaigns through their websites across Middlesbrough and its surrounding metropolitan area.
Paid-search adoption usually sits with the commercial buying centre rather than the technical one: owner-managers, marketing managers, sales directors and e-commerce leads who need attributable demand. Companies running paid-search technology in Middlesbrough tend to be customer-acquisition businesses rather than software vendors, with common use cases around quote requests, trade enquiries, appointment bookings and online orders. The stack also signals a certain operating maturity: a maintained website, conversion events, analytics literacy and enough budget discipline to test keywords against revenue or pipeline. Engagements are usually practical, covering campaign management, landing-page changes, tracking, consent banners and reporting, rather than large procurement exercises.
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Middlesbrough has 52 actively trading companies running paid-search conversion tracking, a compact local adoption base rather than a broad software cluster. Reported employment totals 978 people, so the footprint sits mostly in SMEs rather than large corporate employers. Of these, 3 have reported turnover above £5M and 4 were incorporated since 2022, pointing to a cohort weighted towards established operators with a smaller recent-startup tail. The detected sector mix leans towards field services and trades, manufacturing, wholesale, distribution and online retail, where search traffic can be tied directly to enquiries, orders or appointment bookings.
UK digital advertising is governed by a mix of law and self-regulation rather than a sector licence. The ASA regulates advertising across media and applies CAP’s Advertising Codes; the CAP Code covers non-broadcast media including paid-for digital space and marketer-controlled online spaces. Conversion tracking adds privacy obligations under ICO and PECR expectations, particularly around cookies, consent, analytics tags and use of personal data for remarketing or attribution. CMA and trading standards rules on unfair or misleading practices matter where search copy makes price, availability or service-claim promises. For companies running paid-search technology, compliance is therefore split between marketing claims, consent controls and the operational hygiene of web analytics.
Adoption appears likely to remain tied to measurable demand capture rather than brand advertising. Smaller operators tend to keep the stack relatively simple, while more commercially mature firms add tag management, attribution controls and consent tooling as campaign spend becomes harder to justify on last-click reporting alone. Platform bundling and tighter privacy enforcement may push some work back towards agencies or specialist freelancers, especially where in-house marketing teams are thin. Consolidation is more likely to show up in service relationships and shared toolsets than in the local company base itself.
What’s in the file
One row per company, 50+ columns — everything below plus each company’s verified directors, from Companies House filings.
Company data
Verified directors — included
Adoption by company size
Adoption of Google Ads rises with company size across the trading companies in this cohort. 0.3% of the 10,431 companies with under 10 employees run Google Ads (30 detected). 3.8% of the 499 companies with 10–50 employees run Google Ads (19 detected). 4.9% of the 61 companies with over 50 employees run Google Ads (3 detected). That is a 4.6% gap between the over 50 employees and under 10 employees bands.
52
Active firms
2026
3
Above £5M turnover
Trading firms
8
Median headcount
Filed accounts
110
Verified directors
Across this cohort
Top companies using Google Ads in Middlesbrough
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 3 filingsProvides residential estate agency and lettings services, including property sales, rentals, valuations and marketing. Also advises landlords and tenants, manages rental properties, and markets new…
Serves residential property buyers, sellers, tenants and landlords, plus new-home buyers and land clients, across Teesside, Middlesbrough, Stockton and Redcar.
Financial Health
StrongStrong · Growing · 0% CAGR over 2y
Location
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Computed from 3 filingsDesigns and installs residential home improvements including conservatories, orangeries, windows, doors and bi‑fold doors. Provides roof replacements, garage doors and building services for…
Serves residential homeowners seeking property improvements, particularly those adding space, upgrading glazing, replacing roofs, or improving exterior doors, roofline and garden rooms.
Financial Health
StrongStrong · Growing · 0% CAGR over 2y
Location
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Computed from 5 filingsRetailer of household furniture including sofas, recliners, chairs and chesterfields, as well as dining tables, cabinets, beds, mattresses and bedroom storage. Also sells home office furniture,…
Serves consumers and households in Middlesbrough and the Teesside area, including homeowners and renters furnishing living rooms, dining spaces, bedrooms, and home offices.
Financial Health
StableStable · 0% CAGR over 5y
Location
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Computed from 5 filingsManufactures aluminium bifolding door systems and other window and door units. Supplies and installs aluminium entrance doors, windows, roof lanterns, gable frames and internal steel‑style screens…
Targets homeowners renovating or extending properties, self-builders, tradespeople with regular orders, and commercial clients working on new developments or building upgrades, mainly in the North…
Financial Health
StrongStrong · Growing, Hiring · 17% CAGR over 4y
Location
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Computed from 5 filingsSupplies building and joinery materials including timber, sheet materials, doors, flooring, worktops, decking and fencing. Also sells mouldings, panels, hardware, treatments and installation…
Sells to homeowners, DIY customers and trade buyers such as builders, joiners and contractors purchasing building, renovation and garden materials online.
Financial Health
StableStable · 0% CAGR over 4y
Location
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Computed from 5 filingsOperates an online pharmacy dispensing NHS and private prescriptions, managing repeat prescriptions, and delivering medicines to patients’ homes. Also offers online doctor consultations, health…
Serves NHS prescription patients and private online-doctor customers in England, including people with repeat medication needs, home delivery users, workplaces, and nursing/care homes.
Financial Health
StrongStrong · Hiring · 4% CAGR over 4y
Location
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Computed from 3 filingsSupplies timber and building materials for construction and landscaping, including fencing, decking, sheet materials, doors, mouldings, flooring and hardware. Sells products online with delivery and…
Sells to both trade and retail customers buying timber, fencing, decking, sheet materials and building supplies, including homeowners, DIY buyers, landscapers, joiners and building contractors across…
Financial Health
StableStable · 4% CAGR over 2y
Location
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Computed from 5 filingsProvides legal services focused on professional negligence claims against solicitors, barristers and other legal advisers. Handles cases involving missed limitation dates, procedural errors, failure…
Serves individuals and businesses dissatisfied with previous legal advice, including clients affected by property, clinical negligence, family, employment, immigration, estates, litigation, criminal…
Financial Health
DistressedDistressed · -6% CAGR over 4y
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Designs and manufactures luxury residential furniture and home furnishings, including sofas, tables, beds, lighting, textiles and accessories. Offers curated collections and bespoke custom pieces…
Serves a mix of residential consumers, interior designers and trade buyers, with dedicated contract and hospitality markets including hotels, resorts and commercial interior projects.
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Computed from 2 filingsProvides doorstep delivery of fresh milk and dairy products to households and businesses, including whole, semi‑skimmed, skimmed, organic and oat milk, as well as eggs, butter, yoghurt, cheese, bread…
Serves households, workplaces and local businesses needing milk and daily essentials delivery in Guisborough, Redcar, Saltburn, Skelton, Stokesley and nearby Teesside/North Yorkshire areas.
Financial Health
HealthyHealthy · Hiring · 66% CAGR over 1y
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Computed from 5 filingsProvides security and facilities management services including security guards, mobile patrols, keyholding and alarm response, CCTV monitoring and systems, construction site and event security, car…
Serves UK businesses and public-sector organisations needing security and facilities support, including construction sites, schools and universities, corporate offices, retailers, healthcare…
Financial Health
DistressedDistressed · 0% CAGR over 4y
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Computed from 4 filingsSupplies and installs two‑way radio communication systems for businesses. Provides digital radios, network infrastructure, TRBOCALL communication and data platform, accessories, and related software,…
Sells to businesses and public-sector organisations with mobile or site-based workforces, especially in manufacturing, petrochemical, utilities, transport and logistics, and education.
Financial Health
StableStable · Hiring · 8% CAGR over 3y
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Computed from 5 filingsOperates a takeaway restaurant offering pizzas, kebabs, burgers, chips and other fast‑food items. Provides online ordering for collection or home delivery through its website and phone ordering.
Serves local consumers and households in Middlesbrough TS5 ordering takeaway meals online for delivery or collection.
Financial Health
WeakWeak · -2% CAGR over 4y
Location
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Computed from 5 filingsProvides hire, sales, servicing and repair of powered access equipment including MEWPs, cherry pickers and scissor lifts. Also carries out LOLER inspections, maintenance, refurbishment and breakdown…
Serves UK businesses that own, hire or operate MEWPs, cherry pickers and access platforms, including access-equipment fleet operators and worksites needing powered access equipment.
Financial Health
StrongStrong · Growing · 0% CAGR over 5y
Location
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Designs and manufactures commercial bakery equipment, including deck ovens, modular ovens and bread‑making machinery. Supplies equipment for cafés, artisan bakeries and industrial bakeries, and…
Serves B2B bakery and foodservice customers, from independent artisan bakers and Food-to-Go cafés to full-scale scratch bakeries, industrial bakery operators and national retail chains.
Financial Health
N/AN/A
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Computed from 5 filingsManufactures industrial metal products including spill containment systems, access manholes, remote fill ports, and marina equipment. Provides custom steel fabrication using processes such as…
Sells to businesses in commercial, industrial, marina, and service station sectors needing spill containment systems, access manholes, remote fill ports, and custom metal fabrications, including both…
Financial Health
WeakWeak · Hiring · 3% CAGR over 4y
Location
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Computed from 5 filingsProvides skip hire services for domestic, commercial and construction waste, offering a range of skip sizes with delivery and collection. Also operates waste management and waste transfer services…
Serves homeowners, renovators, builders, construction firms, and commercial or industrial organisations needing skip hire and waste clearance in Middlesbrough, Teesside and surrounding areas.
Financial Health
StrongStrong · Growing, Hiring · 17% CAGR over 4y
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Computed from 5 filingsProvides skip hire and non-hazardous waste collection for domestic and commercial customers. Offers a range of skip sizes, waste disposal services, and waste management including sorting and…
Serves both residents and commercial businesses across Teesside and surrounding areas, including homeowners clearing domestic waste and businesses or industrial sites needing skip hire and waste…
Financial Health
WeakWeak · -25% CAGR over 4y
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Computed from 3 filingsManufactures and installs uPVC windows and doors for residential properties. Supplies composite doors, conservatories, and orangeries, offering design, quotation, and installation services, along…
Serves homeowners in Teesside and nearby areas including Darlington, Stockton-on-Tees, Redcar, Wynyard and Middlesbrough, primarily residential customers planning window, door, conservatory or…
Financial Health
WeakWeak · 0% CAGR over 2y
Location
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Computed from 5 filingsDesigns and installs renewable energy and heating systems for residential and commercial properties, including air and ground source heat pumps, solar PV, battery storage, EV charging, underfloor…
Serves homeowners, commercial property owners and new-build developers across the North East and Yorkshire seeking sustainable energy and heating upgrades.
Financial Health
StrongStrong · Growing, Hiring · 11% CAGR over 5y
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Computed from 5 filingsOrganises family-oriented coach trips and short breaks to UK and European attractions including theme parks, zoos, cities and events. Sells tickets and travel packages online for day trips and…
Sells to families and consumers in Teesside seeking coach day trips and short breaks to UK and European theme parks, zoos, seaside destinations, city breaks, concerts and sporting events.
Financial Health
StrongStrong · Growing, Hiring · 41% CAGR over 4y
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Computed from 5 filingsSells used cars from multiple manufacturers through an independent dealership. Provides vehicle finance arrangements, part‑exchange and vehicle purchasing services, warranties on sold vehicles, and…
Sells to consumers looking for used cars, particularly private buyers seeking a range of mainstream and premium vehicle brands, finance options, part-exchange or vehicle sales, and click-and-collect…
Financial Health
StrongStrong · Growing, Hiring · 19% CAGR over 4y
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Computed from 5 filingsSells used cars including SUVs, vans and performance vehicles from multiple brands. Provides vehicle sourcing, part‑exchange purchasing and brokerage for car finance through third‑party lenders.
Sells to private motorists in Thornaby and Cleveland seeking used cars, especially 4x4, prestige, performance and VW camper/day vans, with finance and part-exchange options.
Financial Health
HealthyHealthy · -7% CAGR over 4y
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Computed from 5 filingsSupplies and installs made-to-measure window blinds and shutters, including roller, vertical, venetian and conservatory blinds. Also provides verandas, pergolas and canopies, with measuring and…
Serves homeowners and local commercial customers in Stockton, the North East and North Yorkshire seeking made-to-measure blinds, shutters and related window coverings.
Financial Health
DistressedDistressed · 0% CAGR over 4y
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Computed from 5 filingsOperates a group of children's day nurseries providing childcare and early years education. Services include full‑day nursery care, breakfast and after‑school clubs, holiday clubs, and structured…
Sells to parents and guardians seeking nursery childcare, breakfast clubs, after-school clubs and holiday care for children, primarily in Middlesbrough, Stockton, Billingham, Thornaby, Acklam and…
Financial Health
HealthyHealthy · Hiring · 6% CAGR over 4y
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Computed from 3 filingsOnline retailer of power tools, hand tools, garden machinery, and workshop equipment. Sells products including drills, saws, compressors, chainsaws, lawn mowers, safety workwear and PPE, plus…
Serves trade and consumer buyers, including construction workers, steel erectors, landscapers, gardeners, mechanics and DIY users needing tools, machinery, workwear and PPE.
Financial Health
HealthyHealthy · -8% CAGR over 2y
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Computed from 5 filingsSupplies professional hairdressing and beauty products to salons, including hair colour, styling products, extensions, nail systems, tanning and waxing products, salon tools, electrical styling…
Sells to professional hairdressers, beauty salons, nail technicians and other trade buyers needing salon supplies, equipment and hygiene products. Also appears to serve individual beauty…
Financial Health
StableStable · 2% CAGR over 4y
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Operates health clubs providing gym facilities, fitness classes, personal training and wellness services. Also offers spa treatments, spa days and spa breaks, and operates hotels and restaurants with…
Serves UK consumers seeking gym memberships, spa treatments, gift vouchers and hotel stays, plus employers looking for corporate health club memberships or wellness benefits for staff.
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Computed from 5 filingsProvides household and commercial removals services, including local and national moves, European and international relocations, and shipping logistics. Also offers professional packing services,…
Serves homeowners, renters and businesses in Darlington, the North East and nearby areas, plus customers relocating nationally, across Europe or internationally.
Financial Health
DistressedDistressed · -16% CAGR over 4y
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Computed from 5 filingsOperates a leisure and entertainment venue offering bowling lanes, arcade and competitive games, karaoke rooms and other social gaming activities alongside bars and food service. Provides group…
Serves consumers planning nights out, dates and group social activities, alongside businesses booking work socials, corporate events and Christmas parties at entertainment venues.
Financial Health
StrongStrong
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Computed from 5 filingsProvides online platform for site safety inductions, contractor management, visitor check-in, and permit‑to‑work approvals. Includes training assessments, credential verification, and video…
Serves B2B organisations operating safety-critical sites, including chemical, construction, data centre, energy, manufacturing, offshore, pharmaceutical, ports, renewables, and logistics businesses…
Financial Health
StrongStrong · Growing, Hiring · 22% CAGR over 4y
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Operates hotels offering accommodation, restaurant and bar facilities, and spa break packages. Provides online booking for hotel rooms, dining and spa services, and forms part of a wider group that…
Serves UK consumers seeking health club memberships, spa treatments and days, spa breaks, hotel stays and dining, plus gift voucher buyers and employers arranging corporate wellness memberships.
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Computed from 5 filingsProvides home care services including personal care, domestic support, companionship, reablement and palliative care. Also delivers complex specialist care such as dementia, brain injury, stroke,…
Serves individuals and families across Tees Valley and North Yorkshire needing short- or long-term home support, including older people and those with disabilities, injuries, complex medical needs or…
Financial Health
StableStable · -66% CAGR over 4y
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Computed from 5 filingsProvides vehicle glass services including windscreen chip repairs, full windscreen replacement, and replacement of side and rear windows. Assesses damage and uses resin repair or installs new glass,…
Serves motorists and vehicle owners across the North East needing car windscreen or vehicle glass repair or replacement, including insured drivers with glass cover.
Financial Health
StrongStrong · Hiring · 11% CAGR over 4y
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Computed from 5 filingsSupplies carpets, laminate flooring and vinyl through a home consultation service. Arranges in‑home measurement, sample selection and quotations, and provides installation and fitting services for…
Serves residential consumers and households across North East England, particularly homeowners seeking in-home flooring consultations, quotes, finance and fitting arrangements.
Financial Health
StrongStrong · Growing, Hiring · 35% CAGR over 4y
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Computed from 4 filingsProvides installation, servicing, maintenance and repair of heat pumps, air conditioning systems and refrigeration equipment. Works with domestic and commercial premises, including hospitality,…
Serves both households and organisations needing HVAC services, including schools, colleges, universities, healthcare providers, hospitality venues, offices and retail sites, with a focus on…
Financial Health
StrongStrong · Hiring · 29% CAGR over 2y
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Computed from 5 filingsOperates a garden centre and online shop selling plants, compost, lawn and garden care products, tools, garden furniture, water features, pottery and home décor. Also provides landscaping materials…
Serves local consumers in the Middlesbrough area, including homeowners, gardeners and families seeking garden, outdoor living, home décor and leisure experiences.
Financial Health
StableStable · -4% CAGR over 4y
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Computed from 5 filingsProvides vehicle servicing, MOT testing, diagnostics and repairs for cars and vans, specialising in Volkswagen Group vehicles including Audi, VW, SEAT, Skoda and CUPRA. Services include tyre…
Serves private motorists and light commercial vehicle owners with VW, Audi, Skoda, SEAT and related vehicles across Durham, Darlington, Teesside, Northallerton and Knaresborough.
Financial Health
WeakWeak · -66% CAGR over 4y
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Computed from 5 filingsRetailer of mobility scooters and powered wheelchairs, offering various models for personal mobility. Sells accessories and spare parts and provides maintenance support and financing options through…
Sells to UK consumers seeking mobility scooters, wheelchairs, parts and maintenance, including disabled people and older adults eligible for VAT relief or finance options.
Financial Health
WeakWeak
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Computed from 3 filingsProvides electrical contracting services for domestic and commercial clients, including electrical installations, rewiring, fuse board upgrades, CCTV and access control systems, fire and intruder…
Serves homeowners, landlords and commercial organisations across the North East, including retail, industrial and property-management customers needing electrical, security, renewable energy and…
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StableStable · 0% CAGR over 2y
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Computed from 3 filingsProvides grab hire using lorry-mounted cranes to collect and remove construction and garden waste, and supplies bulk aggregates such as sand, stone, limestone and topsoil. Also offers site clearance…
Serves domestic and commercial customers across the North East and North Yorkshire, including homeowners, contractors and site operators needing waste removal, grab hire or aggregate supply.
Financial Health
DistressedDistressed · 0% CAGR over 2y
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Sells and hires used commercial vehicles and construction machinery, including trucks, vans, excavators, dump trucks and telescopic handlers. Also supplies buckets, attachments and spare parts, and…
Serves trade and business buyers in construction, plant hire, haulage and commercial vehicle sectors, including UK and overseas customers seeking used machinery, vehicles, parts and attachments.
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Sells and hires used commercial vehicles and construction machinery, including vans, trucks, excavators, dump trucks, loaders, and telescopic handlers. Also supplies buckets, attachments, spare…
Serves B2B buyers in construction, plant hire, haulage and fleet operations, including overseas traders/exporters; also caters to individual buyers of cars and vans.
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Serves consumers seeking health club memberships, spa treatments, hotel stays and gifting, plus corporate customers via workplace wellness and related packages. Targets UK residents through a…
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Computed from 3 filingsDesigns, constructs and resurfaces synthetic turf sports facilities including football, rugby, hockey and tennis pitches, and multi‑use games areas. Also installs playground safety surfacing, fencing…
Serves schools, nurseries and SEN settings, sports clubs and facility operators, from grassroots community organisations to professional teams, plus private court owners.
Financial Health
StableStable · Hiring · 12% CAGR over 2y
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Computed from 3 filingsProvides domiciliary care services for people in their own homes, including personal care, dementia support, respite care, live‑in care, companionship, domestic help, hospital‑to‑home support, and…
Serves private individuals and families seeking home care for older adults, disabled people, and those with dementia, mental health, sensory impairment or end-of-life needs; also targets prospective…
Financial Health
StableStable · -12% CAGR over 2y
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Computed from 5 filingsOperates a chain of steakhouse restaurants and bars serving Himalayan salt dry‑aged beef steaks alongside fish, other meat dishes and vegetarian options. Provides dine‑in meals, online table…
Serves B2C diners, couples, families and groups booking restaurant and bar visits or buying gift vouchers, with venues across North East England and Yorkshire.
Financial Health
StrongStrong · Hiring · 35% CAGR over 4y
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Computed from 3 filingsManufactures and sells oak timber products for interior and exterior use, including fireplace beams, structural and box beams, floating shelves, worktops, window sills, flooring, and wooden…
Serves UK homeowners, renovators and interior buyers, alongside trade and wholesale customers such as builders, carpenters and installers.
Financial Health
StableStable · Hiring · 6% CAGR over 2y
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Computed from 5 filingsProvides custom vehicle conversion services, transforming vans and commercial vehicles into campervans, motorhomes and race support vans. Designs and installs bespoke interiors, sleeping systems and…
Serves private van and motorhome owners across the North East and UK, including outdoor leisure users, motorsport/race van customers, hobbyists, and families planning road trips.
Financial Health
WeakWeak · -9% CAGR over 4y
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Key facts
About 5% of the trading cohort reports turnover above £5M (3 of 52 firms) — the rest sits below that revenue band.
7% of the cohort was incorporated since 2022 (4 firms), so a sizeable share is in its first few filing cycles.
Paid-search users in Middlesbrough tend to run measurement-heavy websites: 90.4% also use web analytics, while 48.1% use tag-management tooling.
Content-managed websites are common in the cohort, with 59.6% running a publishing platform and 36.5% using search-optimisation tooling.
Field Services & Trades is the largest tagged sector at 19.2%, followed by Advanced Manufacturing and Wholesale & Distribution at 15.4% each.
UK digital advertising reached £40.5 billion in 2025, up 10% year on year; video investment reached £9.3 billion.
Advertising and tracking activity sits across ASA, the CAP Code, ICO, PECR, CMA and trading standards rather than a single sector licence.
What else do Google Ads users run?
Share of the 52 Google Ads-running UK companies where each technology was also detected. As of June 2026.
Who runs Google Ads in the UK?
By sector
Sectors overlap, so shares need not sum to 100%.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
8
Median headcount
£732.8K
Median UK turnover
5.8%
Above £5M turnover
4
Incorporated since 2022
Verified directors — included in the file
Director names and roles for these 111 companies, alongside financials and websites, in one Excel + CSV file.
How Google Ads usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Google Ads is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
Google Ads elsewhere
Frequently asked questions
How many companies in Middlesbrough use Google Ads?
How is Google Ads usage detected?
What kinds of companies use Google Ads in Middlesbrough?
What do Google Ads users in Middlesbrough also run?
How fresh is this data?
Can I get contact details for these companies?
Buy all 111 companies as a spreadsheet.
One Excel/CSV file with company details, websites and key data — yours to download and use.