Companies Using Google Ads in Reading: 107 Active Firms (2026)
Paid-search adopters run paid acquisition and conversion tracking on public websites across the Reading area.
Running Google Ads tends to signal a company with a measurable demand-generation motion rather than a purely referral-led website. In Reading, that usually means owner-managed service firms, ecommerce operators, booking-led businesses, subscription sellers and B2B lead-generation teams that want traffic, forms, calls or quote requests tied back to spend. The median adopter is small, at 7 employees and around £654k turnover, so engagement scale is often modest: campaign budgets, landing-page work, analytics configuration and reporting cycles that can be handled by lean marketing teams rather than large media departments.
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Reading has 107 actively trading companies running Google Ads, making this a local adoption picture rather than a broad national market read. Reported employment associated with the group is 2,153 people. Adoption tilts towards practical, lead-led sectors: Field Services & Trades accounts for 21.5% of the cohort, Wholesale & Distribution 11.2%, while Travel & Hospitality and Construction each account for 10.3%. That mix fits websites where paid search is used to capture local intent, push product availability, fill booking funnels, or turn specification-led enquiries into sales conversations.
UK digital advertising sits under a mix of law and self-regulation, rather than a sector licence. The ASA applies the Advertising Codes written by CAP, including rules for digital advertising in paid-for space and marketer-controlled online spaces. Conversion tracking brings the ICO into view through data-protection and PECR obligations, particularly around cookies, consent and personal-data handling. The CMA and trading standards also matter where landing pages, promotions or quote journeys risk misleading or aggressive claims. For Reading companies running Google Ads, compliance is therefore split across ad copy, website content, tagging and consent records.
Adoption appears likely to become more demanding operationally, even if the basic buying centre remains familiar. Privacy expectations, consent banners and browser changes tend to push paid-search users towards cleaner tagging, better landing-page governance and closer alignment between marketing and sales systems. Smaller Reading adopters may keep buying media tactically, while more mature firms are likely to bring reporting, creative testing and conversion-rate work closer to revenue teams. The constraint is less access to the channel than the ability to prove which enquiries, bookings or quotes came from paid demand.
What’s in the file
One row per company, 50+ columns — everything below plus each company’s verified directors, from Companies House filings.
Company data
Verified directors — included
Adoption by company size
Adoption of Google Ads rises with company size across the trading companies in this cohort. 0.4% of the 19,753 companies with under 10 employees run Google Ads (74 detected). 3.6% of the 812 companies with 10–50 employees run Google Ads (29 detected). 6.9% of the 72 companies with over 50 employees run Google Ads (5 detected). That is a 6.5% gap between the over 50 employees and under 10 employees bands.
107
Active firms
2026
10
Above £5M turnover
Trading firms
7
Median headcount
Filed accounts
255
Verified directors
Across this cohort
Top companies using Google Ads in Reading
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 5 filingsOnline retailer of LED lighting products and components for domestic and commercial use, including LED bulbs, spotlights, tubes, panels, downlights and outdoor lighting. Also sells electrical…
Serves UK consumers, electricians and facilities or procurement teams in commercial and industrial settings, including education, warehouses, hospitality, food and beverage sites, cold storage,…
Financial Health
HealthyHealthy · Growing · 0% CAGR over 4y
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Computed from 3 filingsProvides a software-as-a-service platform for retailers to manage dropshipping and curated marketplace operations. Software connects retailers with suppliers, synchronises inventory, manages product…
Serves B2B retailers and ecommerce organisations, particularly supply chain, category, dropship and online trading teams managing large product ranges and supplier networks.
Financial Health
StrongStrong · Hiring · 33% CAGR over 2y
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Computed from 3 filingsProvides serviced apartments for short and extended stays, offering one‑ to three‑bedroom furnished accommodation with kitchens, Wi‑Fi, housekeeping, and guest support. Operates multiple apartment…
Serves short- and longer-stay guests seeking serviced accommodation in central Reading and Berkshire, including business travellers, relocating professionals, families and other visitors wanting 1-…
Financial Health
StrongStrong · Growing, Hiring · 29% CAGR over 2y
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Computed from 5 filingsProvides taxi and private hire transport services, including airport transfers, station pickups, local and long‑distance journeys, minibus hire, executive car hire, event transport, and corporate…
Serves private passengers, airport travellers, tourists, event attendees and business users in Reading, Wokingham and surrounding Berkshire areas, including corporate account customers.
Financial Health
WeakWeak
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Computed from 3 filingsProvides residential estate agency and lettings services, including property sales, rentals, valuations and marketing. Supports buyers, sellers, landlords and tenants with tenant vetting, property…
Serves homeowners, buyers, tenants, private landlords, residential property investors and new-home developers across Berkshire, Surrey and Hampshire.
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HealthyHealthy · 0% CAGR over 2y
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Computed from 5 filingsDesigns, supplies and installs fitted kitchens for residential customers. Offers British, German and bespoke kitchen ranges, with services including design consultation, cabinetry supply, and…
Serves homeowners and property renovators in Reading and Berkshire planning fitted kitchen projects, including updates to existing spaces or larger building works; also addresses developers via a…
Financial Health
StableStable · -12% CAGR over 4y
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Computed from 3 filingsProvides IT training courses, certification preparation, and consulting services across technologies such as cloud computing, cybersecurity, networking, AI, and DevOps. Delivers instructor-led,…
Serves IT professionals, corporate IT teams and technology leaders seeking vendor-certified training, digital learning, managed training and consulting across cloud, cybersecurity, networking, data…
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StableStable · 1% CAGR over 2y
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Computed from 5 filingsSupplies building plastics and construction materials to trade and DIY customers, including uPVC and aluminium windows and doors, composite decking, exterior cladding, polycarbonate roofing sheets,…
Serves trade customers, builders, installers and DIY homeowners in Reading and the wider Berkshire area, with a focus on people buying for renovation, construction and home improvement projects.
Financial Health
WeakWeak · -51% CAGR over 4y
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Computed from 5 filingsProvides residential estate agency and lettings services, including marketing and sale of homes, rental property listings, tenant sourcing, property valuations, and support for landlords and buyers…
Serves residential property sellers, buyers, landlords, tenants and property investors in the Earley, Woodley and Reading property market.
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StableStable · 0% CAGR over 5y
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Computed from 5 filingsSupplies and installs residential glazing and door products including aluminium and sash windows, bifold and sliding doors, front and internal doors, roof lanterns, and flat roof glazing systems.…
Serves homeowners and residential property owners planning home improvement projects, particularly those seeking quotations and showroom advice for replacement or new windows, doors and roof lanterns.
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WeakWeak · -65% CAGR over 5y
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Computed from 5 filingsDevelops applications for the Salesforce platform that support data management, including spreadsheet data import tools, address verification and standardisation, phone screening against TPS/CTPS…
Sells to businesses and organisations using Salesforce, from small teams to large enterprises, across sectors including higher education, financial services and nonprofits, particularly teams…
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StrongStrong · Growing, Hiring · 7% CAGR over 4y
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Computed from 5 filingsOnline retailer and wholesaler of Italian food and drink products, including cured meats, cheeses, fresh and dried pasta, sauces, olive oil, deli items, and wine. Sells individual products, hampers,…
Serves UK consumers buying Italian deli products online, including charcuterie, cheese, pasta, wine and hampers, with a wholesale channel for trade customers.
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StrongStrong · Growing, Hiring · 16% CAGR over 4y
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Computed from 5 filingsSupplies new and used office furniture through an online store, including desks, office chairs, storage units, meeting tables, reception furniture, screens, and accessories. Stocks products from…
Sells to UK businesses, facilities managers, office fit-out buyers and individuals setting up home offices, with stock aimed at workplaces needing desks, seating, storage, reception and meeting-room…
Financial Health
HealthyHealthy · Hiring · 24% CAGR over 4y
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Computed from 3 filingsProvides grab lorry hire for waste removal and material transport, including muck away services, tipper hire, site clearance, and delivery of aggregates, recycled materials and topsoil for…
Serves homeowners, landscapers, builders and commercial construction contractors in Reading, Berkshire and surrounding areas, from small home renovation customers to large commercial project teams.
Financial Health
WeakWeak · -7% CAGR over 2y
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Computed from 4 filingsProvides hire of portable toilets, urinals and wash units for construction sites and events, including eco chemical and mains‑connected units. Also supplies welfare cabins with kitchen, office and…
Targets construction companies, building-site operators, event organisers and other organisations managing temporary sites, including buyers responsible for worker welfare, visitor facilities and…
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StrongStrong · Hiring · 44% CAGR over 3y
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Computed from 5 filingsDevelops and sells virtual instrument software and audio plugins for music production, including software recreations of classic analogue synthesizers and drum machines, plus modern synthesizers and…
Sells to musicians, music producers, composers and sound designers seeking virtual instruments and synth emulations for recording, production and performance.
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StrongStrong · Growing, Hiring · 41% CAGR over 4y
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Computed from 5 filingsProvides taxi and private hire transport services, including airport transfers, train station pickups, hotel and hospital journeys, and transport for events and concerts. Offers 24/7 bookings via…
Serves local residents, rail commuters, students, visitors, business travellers and corporate clients in and around Reading, including people travelling to airports, hotels, hospitals, pubs, concerts…
Financial Health
HealthyHealthy · -4% CAGR over 4y
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Computed from 5 filingsSupplies bottled LPG gas including propane, butane and patio gas, along with coal, firewood, charcoal and smokeless fuels. Also sells water‑softening salt, gas accessories, heaters, and reclaimed or…
Sells to homeowners, BBQ/camping users and commercial buyers including garden centres, garages, film crews and caterers across Berkshire, South Oxfordshire, North Hampshire and selected Greater…
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HealthyHealthy · 2% CAGR over 4y
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Computed from 4 filingsProvides operational transformation consulting and software that analyse workforce activity and productivity, helping organisations plan capacity, manage back‑office operations, and implement…
Serves large enterprises and BPOs with back-office operations, especially in healthcare, insurance, banking, wealth management and administrative processing. Targets operations leaders and managers…
Financial Health
DistressedDistressed · -12% CAGR over 3y
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Computed from 5 filingsProvides facilities management services for commercial properties, including office and commercial cleaning, deep and specialist cleaning, window and kitchen duct cleaning, security guarding,…
Serves UK businesses and institutions needing facilities management, including offices, retail and malls, hotels, warehouses and depots, construction sites, student accommodation, schools, higher…
Financial Health
StrongStrong · Hiring · 52% CAGR over 5y
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Computed from 5 filingsProvides vehicle MOT testing, routine servicing, diagnostics, and general car repairs. Operates a garage offering maintenance, fault diagnostics, and breakdown recovery for cars, with online booking…
Serves private motorists and vehicle owners in Reading and surrounding Berkshire areas who need MOT testing, servicing, diagnostics, repairs or recovery from a local independent garage.
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HealthyHealthy · 0% CAGR over 4y
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Computed from 5 filingsProvides recruitment and staffing services for organisations in the water industry, engineering, policy, public affairs and strategic communications. Sources and places permanent and contract…
Serves UK employers from start-ups to multinationals in water, engineering, defence, manufacturing, science, aviation, policy, public affairs and strategic communications, including SMEs, Tier 1/2…
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StableStable · 0% CAGR over 4y
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Computed from 5 filingsProvides domestic and commercial cleaning services including regular house cleaning, end‑of‑tenancy, after‑builders and spring cleaning, plus laundry and ironing. Uses eco‑friendly products and…
Serves homeowners and households in Berkshire, South Oxfordshire and nearby areas, including high-net-worth clients, movers and post-build customers, with some commercial clients needing cleaning…
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StableStable · Hiring · 12% CAGR over 4y
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Computed from 4 filingsProvides environmental assessment and consultancy services, including air quality, noise and vibration studies, lighting and daylight analysis, building acoustics, flood risk, contaminated land…
Serves B2B and planning-related clients needing environmental assessments, including developers, infrastructure and transport project teams, industrial operators, renewable energy schemes, mining and…
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DistressedDistressed · -6% CAGR over 3y
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Computed from 5 filingsProvides automotive maintenance and repair services including MOT testing for Class 4 and 7 vehicles, routine servicing, mechanical repairs, diagnostic checks, air conditioning servicing, and tyre…
Serves motorists and light commercial vehicle owners in Reading needing support for cars and class 4 or 7 vehicles, including private drivers and local vehicle operators.
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StableStable · Hiring · 4% CAGR over 4y
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Computed from 3 filingsProvides interactive visitor guidance systems for museums, galleries and tourist attractions, including audio and multimedia guide devices, tour guide communication systems, and software for content…
Serves museums, galleries, exhibition halls and tourist visitor attractions, including venues with high visitor numbers and teams creating exhibitions or guided tours for diverse visitor groups.
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DistressedDistressed · -13% CAGR over 2y
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Computed from 5 filingsDesigns and manufactures solid‑state replacement drives for legacy SCSI and IDE storage systems used to replace obsolete hard disks, tapes and optical media. Also distributes flash and DRAM memory…
Serves OEMs and operators of legacy and embedded systems in manufacturing, military and aerospace, nuclear and power, semiconductor fabrication, telecoms, commercial/industrial, cloud, in-vehicle,…
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HealthyHealthy · -2% CAGR over 4y
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Provides drainage services for residential and commercial properties, including drain unblocking, cleaning, descaling and repairs, drain lining, CCTV drain surveys, septic tank and cesspit emptying,…
Serves domestic customers, home buyers and commercial clients needing drainage and wastewater support across Reading, Berkshire, Hampshire, Surrey and the South East of England.
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Computed from 5 filingsSpecialises in selling and booking luxury cruise holidays worldwide. Offers itineraries across multiple cruise lines and destinations, including expedition, river and world cruises, and provides…
Sells to consumers seeking luxury cruise holidays, including leisure travellers comparing cruise lines, destinations, world cruises, expedition cruises and river cruises, with support from UK-based…
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StrongStrong · Growing, Hiring · 10% CAGR over 4y
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Computed from 5 filingsSupplies and installs residential windows, doors and glazing systems, including uPVC and aluminium ranges. Designs and builds conservatories, orangeries and home extensions, and provides replacement…
Serves local homeowners throughout Berkshire, Hampshire and Surrey, primarily private residential property owners planning home improvement projects and seeking quotes, showroom appointments, finance…
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HealthyHealthy · Hiring · 6% CAGR over 4y
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Computed from 3 filingsOperates a garden centre and online shop selling plants, gardening supplies, garden furniture, BBQs, pizza ovens, outdoor heating, and accessories. Also retails gifts, pet and wildlife products, and…
Serves retail consumers, including homeowners, gardeners, outdoor cooking enthusiasts, gift buyers and café visitors, with a local focus around Bracknell alongside online shoppers.
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DistressedDistressed · -3% CAGR over 2y
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Computed from 5 filingsSupplies drainage and civil engineering products including manhole covers, gully gratings, channel drainage systems, underground pipes, chambers, pumps, and fittings. Sells branded drainage…
Serves UK construction and drainage markets, selling to contractors, builders, civil engineering firms, groundworkers, facilities/site managers and domestic buyers through an online trade-style shop.
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StrongStrong · Growing, Hiring · 22% CAGR over 4y
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Computed from 5 filingsProvides private dental and cosmetic treatments including dental implants, teeth whitening, hygienist services, orthodontic braces and clear aligners. Also offers preventive dental care, smile…
Serves private dental patients in Tilehurst and Reading seeking routine, urgent, cosmetic and implant care, as well as dentists making referrals and dental professionals looking for implant mentoring…
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StrongStrong · Hiring · 26% CAGR over 4y
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Computed from 5 filingsProvides travel insurance policies for individuals and families, including single-trip, annual, cruise, ski and long‑stay cover. Offers policies covering pre‑existing medical conditions, emergency…
Serves UK consumers planning overseas travel, especially over-50s and seniors, people with pre-existing medical conditions, and travellers in families, groups, cruises, winter sports or expatriate…
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HealthyHealthy · -5% CAGR over 4y
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Computed from 4 filingsDevelops and sells children’s literacy learning products including vocabulary, phonics, spelling and writing resources. Offers books, card and video games, printable worksheets and digital tools used…
Serves parents and carers of children aged 3–13, alongside primary and early secondary schools, teachers, tutors and homeschoolers seeking English literacy and exam-support resources.
Financial Health
HealthyHealthy · 7% CAGR over 2y
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Computed from 2 filingsOperates a network of day nurseries and pre-schools providing childcare and early years education. Services include full-day care, meals, nappies, and structured activities such as music sessions and…
Serves parents and families with babies and pre-school children seeking early years childcare in Wokingham, Bracknell, Reading, Aldermaston, Newbury and Banbury.
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StableStable · Hiring · 13% CAGR over 1y
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Develops and supplies cloud‑based ERP and business management software for distribution, automotive, rental, manufacturing and field service sectors, including accounting, supply chain, warehouse…
Serves businesses of every size in wholesale distribution, builders’ merchants, automotive aftermarket, rental, field service and manufacturing sectors, primarily in the UK with customers globally.
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Develops and supplies cloud‑based ERP and business management software for distribution, wholesale, automotive aftermarket, rental, manufacturing, and field service sectors. Provides systems for…
Serves B2B organisations of every size in the UK wholesale, distribution, automotive, rental, field service and manufacturing sectors, including merchants, aftermarket suppliers, contractors, hire…
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Computed from 4 filingsOnline retailer of door furniture and architectural ironmongery, including door handles, knobs, hinges, pull handles and cabinet hardware. Supplies products from multiple hardware brands to trade and…
Serves a mix of B2B and B2C customers, including housebuilders, shopfitters, joiners, self-builders and DIY customers sourcing door furniture and ironmongery for projects of varying sizes.
Financial Health
StrongStrong · Hiring · 8% CAGR over 3y
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Computed from 5 filingsProvides forklift trucks and warehouse handling equipment for short‑ and long‑term hire and sale. Also offers maintenance and repair services, fleet management, operator training, equipment finance,…
Sells to businesses needing forklift and warehouse equipment, especially national hire companies and organisations managing short- or long-term fleets. Serves customers across the UK and Ireland,…
Financial Health
HealthyHealthy · -8% CAGR over 5y
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Computed from 5 filingsSupplies cash handling equipment including banknote counters, coin counters and sorters, money counting scales, counterfeit detection devices, and point‑of‑sale safes. Sells machines and accessories…
Serves retailers and other organisations with cash registers, cash drawers or point-of-sale areas, as well as dealers/resellers, with online sales across the UK and listed international markets.
Financial Health
HealthyHealthy · -60% CAGR over 4y
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Computed from 5 filingsProvides online restaurant reservation and table management software for hospitality businesses. Platform includes booking management, party bookings and pre‑ordering, table ordering, online…
Serves B2B hospitality operators, from independent pubs, cafés, bars and restaurants to restaurant groups and hotels, targeting owners, managers and operations teams.
Financial Health
WeakWeak · Hiring · 19% CAGR over 4y
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Computed from 3 filingsProvides dental care including general dentistry, cosmetic treatments, orthodontics such as Invisalign, dental implants, and composite bonding. Also offers facial aesthetic treatments, routine…
Serves private dental patients in Berkshire, including adults seeking general care, cosmetic treatments, orthodontics, implants and facial aesthetics, with emphasis on nervous patients and…
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WeakWeak · -21% CAGR over 2y
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Computed from 5 filingsDevelops and supplies electric heat battery boilers for residential heating. Its ZEB system stores energy as heat and delivers hot water and central heating, with supporting mobile app, installer…
Targets homeowners seeking low-carbon alternatives to gas or oil home heating, including households considering boiler grants, tariffs and running costs. Also addresses heating installers through a…
Financial Health
StrongStrong · Hiring · 34% CAGR over 4y
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Computed from 5 filingsProvides managed print and IT services, supplying HP printers and multifunction devices, print management, document workflow, mobile and secure printing, and support services. Also offers technology…
Serves B2B and public sector organisations, including SMBs, healthcare providers, higher education institutions, independent schools, corporate clients and graphic arts businesses.
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StableStable · -71% CAGR over 4y
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Operates a group of day nurseries and pre-schools providing childcare and early years education for young children. Services include full-day care, meals, nappies, and structured activities such as…
Serves parents and families seeking day nursery and preschool places for young children in Wokingham, Bracknell, Reading, Aldermaston, Newbury and Banbury.
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Computed from 5 filingsProvides VIP tickets, corporate hospitality packages and tailored travel itineraries for major sporting events. Arranges access to events such as tennis and football matches and international…
Serves consumers and B2B buyers seeking sports hospitality and VIP event access, including individuals, families, groups, corporates, concierge companies, members’ clubs and travel agents, for…
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HealthyHealthy · -4% CAGR over 4y
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Computed from 5 filingsProvides IT support and managed services for businesses, including network infrastructure, cloud services, cybersecurity, data storage and internet connectivity. Supplies and customises Maximizer CRM…
Serves SMEs and other businesses in Berkshire, Hampshire and the South of England, including organisations using Maximizer CRM that need customisation, integration or support.
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StableStable · -4% CAGR over 4y
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Computed from 5 filingsOperates an 18-hole golf course and club offering memberships, tee bookings, practice facilities, golf tuition, and professional shop services. Hosts corporate and society golf days and provides…
Serves individual golfers and club members, visiting golf societies, corporate golf day organisers, and private or business event customers in Berkshire and the South East.
Financial Health
StableStable · -66% CAGR over 4y
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Computed from 5 filingsOperates a self‑storage facility offering personal and business storage units and shipping container storage on flexible contracts. Provides short‑ and long‑term space for household goods, business…
Serves local consumers and businesses needing personal, domestic, business, container or packaging storage, particularly people living or working in Newbury, Thatcham, Hungerford and the surrounding…
Financial Health
HealthyHealthy · Hiring · 11% CAGR over 4y
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Key facts
About 9% of the trading cohort reports turnover above £5M (10 of 107 firms) — the rest sits below that revenue band.
4% of the cohort was incorporated since 2022 (5 firms), so a sizeable share is in its first few filing cycles.
90.7% of the Reading paid-search cohort also run web analytics, and 53.3% use a tag-management layer, so measurement appears to be part of the operating stack rather than an add-on.
61.7% run a content-management platform alongside paid-search tags, which fits landing-page, content and campaign testing workflows.
Field Services & Trades is the largest sector overlap at 21.5%, followed by Wholesale & Distribution at 11.2%, Travel & Hospitality at 10.3% and Construction at 10.3%.
The UK digital ad market reached £40.5 billion in 2025, up 10% year on year, with video investment reaching £9.3 billion.
The ASA applies the CAP Code to paid-for digital space and marketer-controlled online spaces, while the ICO regulates data protection and PECR for conversion tracking.
What else do Google Ads users run?
Share of the 107 Google Ads-running UK companies where each technology was also detected. As of June 2026.
Who runs Google Ads in the UK?
By sector
Sectors overlap, so shares need not sum to 100%.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
7
Median headcount
£653.8K
Median UK turnover
9.3%
Above £5M turnover
5
Incorporated since 2022
Verified directors — included in the file
Director names and roles for these 188 companies, alongside financials and websites, in one Excel + CSV file.
How Google Ads usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Google Ads is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
Google Ads elsewhere
Frequently asked questions
How many companies in Reading use Google Ads?
How is Google Ads usage detected?
What kinds of companies use Google Ads in Reading?
What do Google Ads users in Reading also run?
How fresh is this data?
Can I get contact details for these companies?
Buy all 188 companies as a spreadsheet.
One Excel/CSV file with company details, websites and key data — yours to download and use.