Companies Using Google Ads in Stoke-on-Trent: 52 Active Firms (2026)
Companies in Stoke-on-Trent running paid-search advertising and conversion tracking use their websites to capture measurable local and regional demand.
Buying centres tend to sit with owner-managed commercial directors, in-house marketing managers and agency-supported ecommerce teams rather than enterprise procurement. Paid-search and conversion tracking sits between search demand, website analytics and sales follow-up: the stack pays for intent, attributes enquiries or orders, and gives marketers a feedback loop on landing pages. Adoption usually signals a trading website with recurring acquisition targets, enough budget for monthly media spend, and someone accountable for campaign return. In Stoke-on-Trent, that often points to manufacturers, distributors, training providers and local services selling beyond walk-in demand.
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Stoke-on-Trent has 52 active trading companies running paid-search and conversion tracking on their public websites. Their reported employment footprint is 905 people, which makes the cohort small in absolute terms but not just a micro-business screen: it includes commercial teams with enough operating scale to justify always-on acquisition, measurement and optimisation. The local mix leans towards suppliers with regional sales territories, industrial distribution, education and services, where search demand can be converted into quotes, admissions enquiries, appointments or product orders.
UK digital advertising runs through a mix of law and self-regulation rather than a single sector licence. Paid search in the UK is subject to ASA oversight through the CAP Code, including paid-for space and marketer-controlled online content. Conversion tracking brings cookie consent, privacy notices and lawful-basis questions under ICO and PECR expectations. The CMA and trading standards also matter where pricing, urgency claims or subscription terms could be misleading or aggressive.
Adoption appears likely to become more selective rather than simply broader. Companies with recurring enquiry flow tend to keep intent-led campaigns in place, but attribution, consent and landing-page quality are drawing more scrutiny from finance and operations teams. Bundled ad, analytics and consent tooling may suit smaller local advertisers, while more mature users are likely to separate media buying, measurement and sales follow-up. Agency relationships may also consolidate around providers that can evidence campaign return without leaning on intrusive tracking.
What’s in the file
One row per company, 50+ columns — everything below plus each company’s verified directors, from Companies House filings.
Company data
Verified directors — included
Adoption by company size
Adoption of Google Ads rises with company size across the trading companies in this cohort. 0.4% of the 8,770 companies with under 10 employees run Google Ads (34 detected). 2.7% of the 553 companies with 10–50 employees run Google Ads (15 detected). 7.5% of the 53 companies with over 50 employees run Google Ads (4 detected). That is a 7.1% gap between the over 50 employees and under 10 employees bands.
52
Active firms
2026
8
Above £5M turnover
Trading firms
7
Median headcount
Filed accounts
115
Verified directors
Across this cohort
Top companies using Google Ads in Stoke-on-Trent
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 3 filingsOperates a Kia franchised car dealership selling new and used vehicles. Provides vehicle finance, Motability scheme cars, servicing and maintenance, parts and accessories, warranty support, bodywork…
Serves private motorists, Motability customers and local businesses seeking Kia vehicles, finance or contract hire, plus Kia owners needing servicing and repairs in Stoke-on-Trent and Staffordshire.
Financial Health
HealthyHealthy · Hiring · 6% CAGR over 2y
Location
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Computed from 5 filingsProvides legal services focused on personal injury and compensation claims, representing clients in cases including road traffic accidents, workplace injuries, medical and dental negligence, product…
Serves consumers pursuing compensation claims, including accident victims, patients affected by medical, dental or cosmetic negligence, and workers with workplace injury or industrial disease claims.
Financial Health
StrongStrong · Growing, Hiring · 8% CAGR over 4y
Location
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Computed from 5 filingsActs as a credit broker arranging vehicle finance for motorists through a panel of lenders. Collects customer details, performs soft credit searches, and connects applicants with FCA‑approved dealers…
Serves UK motorists seeking vehicle finance and car dealerships or introducers that need finance options for customers, including no-deposit and adverse-credit applicants.
Financial Health
StrongStrong · Growing, Hiring · 16% CAGR over 4y
Location
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Computed from 3 filingsDevelops and builds residential housing developments, including new-build estates of two- to five-bedroom homes. Designs, constructs and sells properties, and offers home buying schemes such as part…
Sells to private homebuyers and movers seeking premium new-build 2–5 bedroom homes in residential developments, including families and existing homeowners using assisted move, part exchange or…
Financial Health
StableStable · 0% CAGR over 2y
Location
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Computed from 3 filingsSells used cars including hatchbacks, SUVs and other models from multiple manufacturers. Lists vehicles for sale through an online stock catalogue and showroom, and provides vehicle finance options…
Serves private motorists and car buyers in Stoke-on-Trent and Staffordshire, including people seeking finance options or looking to part-exchange or sell their car.
Financial Health
StrongStrong · Growing, Hiring · 8% CAGR over 2y
Location
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Computed from 5 filingsSupplies science and technology equipment and materials for schools, colleges, laboratories and individuals, including laboratory apparatus, chemicals, microscopes, STEM kits, design and technology…
Sells to educational institutions including schools, colleges and universities, as well as laboratories, industrial buyers and individual consumers needing science, technology, food technology and…
Financial Health
StableStable · Hiring · 3% CAGR over 4y
Location
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Computed from 4 filingsOperates online auctions for art, antiques and collectibles, including jewellery, watches, coins, wine, firearms and modern design. Provides valuation, cataloguing and marketing services for sellers…
Serves private collectors, individual sellers, estates and trade buyers in the UK and abroad across fine art, antiques, jewellery, watches, wines, coins, firearms, militaria and design.
Financial Health
WeakWeak · -77% CAGR over 3y
Location
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Computed from 5 filingsDesigns, manufactures and installs bespoke staircases for residential properties, including oak, metal, floating, glass and curved designs. Also provides staircase renovation services, replacing or…
Serves homeowners across the UK seeking bespoke or renovated statement staircases for residential properties, typically private clients planning new stair installations or refurbishments in their…
Financial Health
StrongStrong · Growing, Hiring · 3% CAGR over 4y
Location
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Computed from 2 filingsProvides business telecommunications and technology services including hosted VoIP phone systems and unified communications, calls and lines, business broadband, mobile plans, CCTV security systems,…
Serves UK businesses of varied sizes needing telecommunications, connectivity, security and payment technology support, including organisations requiring on-site installation and ongoing technical…
Financial Health
DistressedDistressed · -20% CAGR over 1y
Location
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Computed from 4 filingsSupplies landscaping, building and garden materials to trade and domestic customers. Product range includes aggregates, sand, paving, fencing, timber, decking, topsoil, artificial turf, bricks,…
Serves domestic customers, landscapers, builders and trade buyers seeking garden, landscaping and building supplies, with trade accounts and wholesale purchasing options.
Financial Health
StrongStrong · Hiring · 13% CAGR over 4y
Location
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Computed from 3 filingsSupplies and distributes industrial consumables and equipment for maintenance, repair and operations, including tools, fasteners, pipeline fittings, valves, electrical supplies, hose and fittings,…
Serves B2B customers in maintenance, repair and operations across industrial sectors, including engineering, construction, utilities, pipeline, facilities teams and trades.
Financial Health
WeakWeak · -12% CAGR over 2y
Location
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Computed from 5 filingsSupplies domestic solid fuels including smokeless coal, anthracite, house coal and kiln‑dried hardwood logs. Also sells firelighters, fuel storage and fireplace accessories, with online ordering and…
Sells to UK consumers and households using solid-fuel fires, stoves and open fireplaces, with local and national delivery for domestic fuel and fireplace accessory buyers.
Financial Health
HealthyHealthy · -66% CAGR over 4y
Location
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Computed from 5 filingsProvides school holiday sports clubs and childcare programmes for children, including Holiday Activities and Food (HAF) sessions, before‑ and after‑school clubs, and extracurricular sports. Delivers…
Serves parents seeking holiday clubs and wraparound childcare, plus primary schools and early years settings needing PE, extra-curricular sports, enrichment and HAF activity provision in…
Financial Health
HealthyHealthy · -66% CAGR over 4y
Location
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Computed from 5 filingsDesigns and manufactures industrial kilns and furnaces for manufacturing processes, including tunnel, roller and high‑temperature kilns. Provides installation, fabrication, automation and combustion…
Serves B2B industrial manufacturers needing high-temperature processing, including ceramics, metals and lithium-ion battery/EV supply chains, plus operators of existing kilns, furnaces and dryers…
Financial Health
HealthyHealthy · Hiring · 17% CAGR over 5y
Location
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Computed from 5 filingsProvides vehicle maintenance and repair services including MOT testing, routine servicing, diagnostics, tyre fitting, and wheel alignment. Also carries out motorcycle MOT inspections and offers…
Serves local car and motorcycle owners in Burslem, Stoke-on-Trent and surrounding areas who need MOT testing, servicing, repairs, diagnostics, tyres or wheel alignment.
Financial Health
DistressedDistressed · -6% CAGR over 4y
Location
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Computed from 3 filingsProvides environmental safety and compliance services for buildings, including asbestos testing, inspection and management, water hygiene and treatment, air hygiene and fire protection, occupational…
Serves B2B and public-sector organisations responsible for built environments, including property owners, facilities managers, contractors and estate teams managing safety compliance across UK sites.
Financial Health
StableStable · Hiring · 14% CAGR over 2y
Location
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Computed from 3 filingsSupplies and services air and fluid handling equipment including diaphragm, piston and peristaltic pumps, pump packages, compressed air compressors, filters and hose reels. Provides installation,…
Serves B2B industrial, engineering and process-sector customers needing air and fluid handling equipment, including pump, compressor and pneumatic system buyers, with worldwide shipping.
Financial Health
HealthyHealthy · Hiring · 13% CAGR over 2y
Location
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Computed from 4 filingsSupplies façade and cladding systems and components for the construction industry, including building boards, fibre cement panels, rainscreen and external wall insulation systems, support framing,…
Serves B2B customers in the UK construction industry, including architects, main contractors, house builders, distributors and manufacturers working on new build, recladding, modular, steel/timber…
Financial Health
StrongStrong
Location
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Computed from 3 filingsProvides electrical contracting services including design and installation of electrical systems, emergency lighting and fire detection systems. Conducts inspection and testing, PAT testing, fibre…
Serves a mix of B2C and B2B customers across the UK, including homeowners, commercial property operators, industrial businesses, manufacturers and theme park operators.
Financial Health
WeakWeak · 0% CAGR over 2y
Location
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Computed from 5 filingsSupplies bulk material handling, processing and storage equipment, including feeding systems, screw conveyors, flexible silos, bin dischargers and sieves. Provides system integration, plastics…
Serves B2B manufacturers and processors in food, pharma, agriculture, nutraceuticals, chemicals, plastics, recycling and detergents across the UK and Ireland that handle powders or bulk materials.
Financial Health
StrongStrong · Growing, Hiring · 3% CAGR over 5y
Location
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Provides mobile water and wastewater treatment services, supplying rental treatment systems and technical support for industrial sites. Equipment includes reverse osmosis, ultrafiltration,…
Serves B2B industrial operators and engineering houses in automotive, power, oil and gas, petrochemical, pulp and paper, mining, metals, food and beverage, and pharmaceutical sectors.
Financial Health
N/AN/A
Location
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Computed from 3 filingsSupplies industrial process control and measurement instrumentation, including pressure transmitters, flowmeters, analytical instruments, valves, fittings and regulators. Provides product selection…
Serves B2B engineering, maintenance and procurement teams in industrial process sectors, including energy, chemical processing, wastewater, pulp and paper, and other operators using process control…
Financial Health
StableStable · -6% CAGR over 2y
Location
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Computed from 5 filingsDesigns and manufactures industrial kilns, furnaces and thermal processing equipment. Provides engineering, automation and combustion design, fabrication, installation, repairs, refractory lining…
Serves B2B industrial manufacturers using high-temperature processing, including ceramics, metals and lithium-ion battery supply chains, plus operators of existing kilns and furnaces needing spares,…
Financial Health
StrongStrong · Growing, Hiring · 4% CAGR over 6y
Location
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Computed from 3 filingsManufactures X‑ray imaging components and systems including X‑ray tubes, detectors, linear accelerators and high‑voltage connectors. Provides image processing software and inspection solutions used…
Serves medical and veterinary imaging OEMs, industrial inspection providers, aerospace, automotive and energy companies, plus customs and border security agencies needing X-ray imaging components and…
Financial Health
WeakWeak · Hiring · 79% CAGR over 2y
Location
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Supplies façade and cladding systems for the construction industry, including rainscreen systems, external wall insulation, brick slip systems, façade panels, sheathing and render carrier boards,…
Serves B2B customers in the UK construction industry, including architects, main contractors, house builders, distributors and manufacturers working on new build, recladding, modular, steel/timber…
Financial Health
N/AN/A
Location
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Computed from 3 filingsProcesses natural calcium phosphate and supplies mineral raw materials for manufacturing fine ceramic tableware, bone china and tiles. Also provides refractory coating materials used in copper and…
Serves B2B customers in the ceramic and non-ferrous foundry sectors, including manufacturers of fine and bone china tableware, tile producers, and copper and aluminium production companies.
Financial Health
WeakWeak · -90% CAGR over 2y
Location
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Computed from 3 filingsOperates an online garden centre and plant nursery retailing a wide range of garden plants, shrubs, trees, roses, hedging and fruit plants. Also sells compost, fertilisers, pest control products,…
Sells to home gardeners, homeowners and garden hobbyists buying online, including beginners and customers planting small gardens, patios, balconies, large gardens, hedging and wildlife-friendly…
Financial Health
WeakWeak · -10% CAGR over 2y
Location
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Computed from 3 filingsManufactures traditional-style bathroom suites and sanitaryware, including ceramic basins, toilets, baths, brassware, seats, wastes and accessories. Designs and produces handmade ceramic bathroom…
Targets affluent homeowners and consumer retail buyers worldwide, plus designers and specifiers for heritage or hospitality properties seeking traditional British luxury bathroom products and…
Financial Health
HealthyHealthy · -90% CAGR over 2y
Location
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Computed from 5 filingsProvides boiler cover and heating system breakdown cover plans for homeowners and landlords. Offers boiler servicing and repair through engineer callouts and introduces finance options for boiler…
Sells to UK homeowners and landlords seeking boiler cover, heating cover and boiler servicing, including property owners needing finance options for boiler replacement.
Financial Health
HealthyHealthy
Location
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Computed from 5 filingsOperates an entertainment booking agency that connects clients with live bands, musicians, DJs and specialty performers for weddings, corporate events and parties. Provides online listings, media…
Serves UK wedding couples, private party hosts, corporate event planners and organisations arranging Christmas, armed forces and themed events.
Financial Health
WeakWeak · -7% CAGR over 4y
Location
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Designs and manufactures industrial screening and material handling equipment, including sieves, vibratory screens, separators, feeders, bucket elevators and conveying systems. Provides engineering…
Serves B2B production, operations and quality teams in food and beverage, plastics and polymers, chemicals, manufacturing, and recycling companies, from small firms to large industrial operators.
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Computed from 5 filingsProvides business telecommunications and IT services including hosted VoIP phone systems, broadband and leased line connectivity, business mobile tariffs, IoT SIM solutions, and managed IT support…
Serves UK businesses across sectors and sizes, including organisations with mobile or distributed workforces and firms using IoT in agriculture, healthcare, security, transport and logistics.
Financial Health
StrongStrong · Hiring · 3% CAGR over 4y
Location
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Computed from 5 filingsProvides skip hire and waste disposal services for construction and domestic projects, offering mini to roll‑on/roll‑off skips, grab wagon and tipper truck hire, muck away and site clearance, tipping…
Serves homeowners, builders and construction businesses in Stoke-on-Trent, Newcastle-under-Lyme and surrounding areas, including small domestic projects, refurbishments and larger construction sites.
Financial Health
WeakWeak · 0% CAGR over 4y
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Computed from 3 filingsSupplies and installs garage doors, including up-and-over, sectional, roller and side-hinged types, along with windows, composite doors, gates and railings. Also provides industrial doors, garage…
Serves homeowners across the UK modernising their homes, alongside commercial and industrial customers requiring premises access solutions.
Financial Health
StableStable · -11% CAGR over 2y
Location
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Computed from 5 filingsOperates an online platform listing and booking large holiday homes and venues for group stays and events, including hen and stag parties, weddings, corporate retreats and family gatherings, with…
Serves private groups, families and couples planning hen and stag parties, birthdays, reunions, weddings, retreats and holidays, plus corporate teams seeking venues for business events across the UK.
Financial Health
HealthyHealthy · -68% CAGR over 4y
Location
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Computed from 5 filingsProvides residential letting and property management services for landlords and tenants. Markets rental properties, sources tenants, manages tenancies, handles maintenance requests, and offers…
Serves residential landlords with properties to rent and prospective or current tenants seeking homes, primarily in Newcastle-under-Lyme, Stoke-on-Trent, South Cheshire, Staffordshire, Cheshire and…
Financial Health
WeakWeak · -5% CAGR over 5y
Location
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Computed from 5 filingsProvides business telecommunications and IT services including VoIP and voice systems, data connectivity, mobile contracts and devices, and managed IT support. Acts as a reseller and partner network…
Serves businesses needing a single supplier for communications and technology services, plus channel partners that want to expand their customer offering. Targets business buyers such as IT and…
Financial Health
StrongStrong · Growing · 2% CAGR over 4y
Location
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Computed from 3 filingsProvides managed IT support and services for schools and businesses, including remote and onsite technical support, network and system management, Microsoft 365 support, VoIP telephony, broadband…
Serves schools, academies, SMEs, solopreneurs and startups needing managed IT support, mainly across Staffordshire, Cheshire and Derbyshire.
Financial Health
DistressedDistressed · 0% CAGR over 2y
Location
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Computed from 3 filingsDesigns, manufactures and supplies temporary and semi‑permanent buildings and fabric structures, including warehouses, hangars, industrial shelters and event tents. Provides modular storage,…
Serves businesses, public-sector and humanitarian organisations worldwide across logistics, construction, military, aviation, agriculture, waste, sport, ports/offshore, events, mining and industrial…
Financial Health
StableStable · Hiring · 164% CAGR over 2y
Location
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Computed from 2 filingsOperates a country inn offering restaurant dining, hotel accommodation, spa facilities and wellness treatments. Also hosts weddings, private parties, conferences and events, and provides afternoon…
Serves consumers seeking dining, hotel stays, spa days, weddings and private celebrations in the Staffordshire Peak District, plus businesses and groups needing conference or event space.
Financial Health
WeakWeak · 1% CAGR over 1y
Location
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Computed from 3 filingsSupplies and installs vending machines, coffee machines, and smart fridge systems for workplaces and public settings. Provides micro market self‑service retail solutions, snack and drink vending…
Serves UK businesses, schools and other organisations that provide on-site refreshments for employees, students and visitors, from office boardrooms to staff canteens and micro-market environments.
Financial Health
StableStable · 0% CAGR over 2y
Location
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Computed from 4 filingsGrows and sells ornamental plants and hedging varieties through a plant nursery and online shop. Offers a range of garden plants, gift vouchers, and home delivery for retail customers.
Serves UK home gardeners and gift buyers purchasing plants, hedging and vouchers online, as well as local retail nursery visitors looking for garden and patio plants.
Financial Health
StrongStrong · Growing, Hiring · 9% CAGR over 3y
Location
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Computed from 5 filingsProvides workplace health, safety and environmental compliance services including occupational hygiene monitoring, legionella risk assessments, air and noise testing, and safety training. Also hires…
Serves businesses and organisations needing workplace safety compliance, occupational hygiene, legionella control, equipment hire, PPE and cleaning products, including health and safety, facilities…
Financial Health
WeakWeak · 0% CAGR over 4y
Location
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Computed from 4 filingsProvides legal services including residential conveyancing, family law advice, will drafting, probate administration, and preparation of lasting powers of attorney for individuals and families…
Serves private individuals and families, including homebuyers and sellers, separating couples, will and probate clients, and people planning lasting powers of attorney; also addresses farming…
Financial Health
StrongStrong · -2% CAGR over 3y
Location
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Computed from 5 filingsDesigns, manufactures, installs and maintains static and mobile storage systems, including shelving, pallet racking, museum and archive storage, lockers and wire mesh partitions, with bespoke…
Serves organisations in heritage, education, healthcare, government, emergency services, libraries, offices, retail, scientific research and religious sectors, including architects and facilities…
Financial Health
StableStable · -71% CAGR over 4y
Location
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Computed from 5 filingsSupplies and distributes health, beauty and wellbeing products from multiple brands, including haircare, skincare, body care and natural wellness items. Operates an online wholesale platform and…
Serves UK and Ireland retailers and online shops in the health, beauty and wellbeing sector, including natural health stores, beauty retailers and trade buyers stocking personal care brands.
Financial Health
HealthyHealthy · 0% CAGR over 4y
Location
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Computed from 3 filingsProvides commercial recycling services for plastic, paper and cardboard waste. Collects bulk materials from businesses, including mixed loads, and arranges processing through recycling partners. Also…
Serves UK businesses with bulk commercial plastic, cardboard and paper waste, especially organisations generating minimum 5-tonne loads from packaging, manufacturing, warehousing or similar…
Financial Health
StableStable · -42% CAGR over 2y
Location
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32 more companies and their verified directors are in the file
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Key facts
About 15% of the trading cohort reports turnover above £5M (8 of 52 firms) — the rest sits below that revenue band.
7% of the cohort was incorporated since 2022 (4 firms), so a sizeable share is in its first few filing cycles.
80.8% of Stoke-on-Trent paid-search users also run an analytics layer, while 51.9% run tag management alongside conversion tracking.
57.7% run a content-management platform, with 48.1% using bot-protection tools and 34.6% using search-optimisation tooling alongside paid search.
Wholesale & Distribution accounts for 25.0% of the Stoke-on-Trent cohort, followed by Advanced Manufacturing at 17.3% and Education & Training at 11.5%; tags overlap, so this is not a clean sector split.
The ASA applies the Advertising Codes written by CAP, while tracking-led campaigns also sit inside the ICO’s data-protection and PECR framework.
UK digital ad spend reached £40.5 billion in 2025, up 10% year-on-year, with video investment reaching £9.3 billion.
What else do Google Ads users run?
Share of the 52 Google Ads-running UK companies where each technology was also detected. As of June 2026.
Who runs Google Ads in the UK?
By sector
Sectors overlap, so shares need not sum to 100%.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
7
Median headcount
£619.3K
Median UK turnover
15.4%
Above £5M turnover
4
Incorporated since 2022
Verified directors — included in the file
Director names and roles for these 79 companies, alongside financials and websites, in one Excel + CSV file.
How Google Ads usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
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Frequently asked questions
How many companies in Stoke-on-Trent use Google Ads?
How is Google Ads usage detected?
What kinds of companies use Google Ads in Stoke-on-Trent?
What do Google Ads users in Stoke-on-Trent also run?
How fresh is this data?
Can I get contact details for these companies?
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