Companies Using Google Ads in Swansea: 51 Active Firms (2026)
Companies in and around Swansea run paid-search advertising and conversion tracking to acquire measurable website leads and customers.
Budget ownership usually sits between owner-managers, sales directors, marketing generalists and retained agencies rather than large in-house acquisition teams. These paid-search and conversion-tracking users tend to be local service providers, manufacturers, motor retail operations, construction suppliers and distributors where demand is already expressed through search. Adoption signals more than a campaign test: the company has recurring media spend, landing pages worth improving, and a sales process able to attribute enquiries, bookings or account sign-ups back to online activity. Engagements are commonly managed as ongoing optimisation retainers or small internal workstreams, with search, analytics and website changes treated as one revenue operation.
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Swansea has 51 actively trading companies running paid-search advertising with conversion tracking on public websites. The adoption picture is concentrated in field services, advanced manufacturing, automotive retail, construction, wholesale and distribution, suggesting search is being used for quote requests, service bookings and trade enquiries. Reported employment totals 1,443 people across the cohort, and every firm with a headcount entry reports at least one employee, at 46 of 46. The median user is still modest in operating scale, so the market looks more like performance marketing embedded in established local businesses than a cluster of specialist ad-tech firms.
Paid-search buyers in Swansea operate under the UK’s mixed advertising regime rather than a local or sector-specific licence. The ASA regulates advertising across media through the CAP Code, which covers paid-for digital space and marketer-controlled websites. Conversion tracking brings a second layer: the ICO oversees data-protection and PECR requirements for cookies, tags, consent and direct marketing. Claims made in search adverts and landing pages can also fall within unfair-trading enforcement by the CMA and trading standards. For smaller firms using agencies, procurement risk often sits in briefs, consent wording and evidence for advertised claims, not in the search account alone.
Adoption appears likely to follow the shape of Swansea’s trading base: practical, lead-led and service-sector heavy. Companies running paid search tend to keep it where inbound demand is already visible, then add cleaner consent flows, landing-page testing and call or form attribution as budgets mature. Agency-managed accounts may persist because many users look too small to justify specialist in-house teams. At the same time, bundled campaign tools and privacy-led measurement changes could push more spend into fewer platforms, making website quality, first-party enquiry capture and claim substantiation more important than simple keyword coverage.
What’s in the file
One row per company, 50+ columns — everything below plus each company’s verified directors, from Companies House filings.
Company data
Verified directors — included
Adoption by company size
Adoption of Google Ads rises with company size across the trading companies in this cohort. 0.3% of the 9,489 companies with under 10 employees run Google Ads (26 detected). 2.8% of the 636 companies with 10–50 employees run Google Ads (18 detected). 7.3% of the 96 companies with over 50 employees run Google Ads (7 detected). That is a 7% gap between the over 50 employees and under 10 employees bands.
51
Active firms
2026
7
Above £5M turnover
Trading firms
10
Median headcount
Filed accounts
114
Verified directors
Across this cohort
Top companies using Google Ads in Swansea
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 5 filingsOperates motor dealerships selling new and used cars and vans from multiple manufacturers. Provides vehicle financing, servicing and MOTs, accident repair, parts supply, and sales of electric and…
Serves private motorists, Motability customers and local businesses seeking new or used cars, light vans and aftersales support from franchised dealerships across South and West Wales.
Financial Health
StableStable · 0% CAGR over 5y
Location
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Financial sub-scores
Computed from 5 filingsOperates franchised motor dealerships selling new and used cars and vans from brands including Citroen, Honda, Nissan, Jeep and Fiat. Provides vehicle servicing, repairs, parts supply, bodyshop…
Serves private motorists, Motability users, used van buyers and vehicle owners needing aftersales support across South and West Wales, covering buyers of mainstream car brands.
Financial Health
WeakWeak · -0% CAGR over 5y
Location
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Computed from 3 filingsSupplies wholesale giftware and homeware to retailers through an online trade platform. Product range includes candles, incense, ornaments, garden decor, mugs, seasonal decorations, spiritual items…
Serves B2B trade buyers including independent retailers, gift shops, florists, garden centres, charities, museums and tourist attractions, from small shops to bulk wholesale purchasers.
Financial Health
HealthyHealthy · Profitable · 0% CAGR over 2y
Location
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Computed from 3 filingsOperates an online platform for buying and selling UK private vehicle registration numbers. Provides search tools, brokerage and transfer services for DVLA‑registered number plates, including…
Serves consumers across the UK and Northern Ireland buying personal or gift number plates, private plate owners looking to sell, and businesses seeking personalised registrations for vehicles.
Financial Health
StableStable · 2% CAGR over 3y
Location
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Computed from 3 filingsSells new and used static caravans and holiday lodges from manufacturers including Swift and Willerby. Provides delivery, siting and commissioning, repairs, warranty support, part exchange,…
Serves consumers seeking new or pre-owned static caravan and lodge holiday homes, especially individuals and families looking for parks across South and West Wales, plus caravan owners wanting to…
Financial Health
HealthyHealthy · Profitable, Hiring · 8% CAGR over 2y
Location
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Computed from 3 filingsProvides vocational training courses and qualifications for trades including electrical, plumbing and gas engineering, offering beginner and professional programmes, certification preparation, and…
Sells to individual learners across the UK seeking trade qualifications, from beginners changing career to experienced tradespeople needing certifications or reassessments in electrical, gas and…
Financial Health
WeakWeak · Hiring · 9% CAGR over 2y
Location
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Computed from 3 filingsInstalls residential home improvement products including double and triple glazed windows, uPVC and aluminium doors, conservatories, warm conservatory roofs, glass extensions, verandas, and garage…
Serves homeowners across South Wales looking to improve, extend or upgrade residential properties.
Financial Health
WeakWeak · -38% CAGR over 2y
Location
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Computed from 4 filingsProvides domestic and commercial removals and relocation services across the UK and internationally, including packing, containerised storage, European and overseas shipping, office moves, crate…
Serves homeowners and renters in South and West Wales moving locally, across the UK, Europe or overseas, plus businesses needing premises moves, employee relocations, storage and document services.
Financial Health
StableStable · -6% CAGR over 3y
Location
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Computed from 5 filingsSupplies and installs aluminium windows, doors, and architectural glazing systems for residential and building projects. Product range includes sliding, bi-fold and French doors, roof lights, curtain…
Serves homeowners, property owners, architects and builders working on new builds, renovations, extensions and commercial or industrial buildings across Swansea, Cardiff, South Wales, West Wales and…
Financial Health
StrongStrong · Hiring · 29% CAGR over 4y
Location
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Computed from 5 filingsProvides tool and plant hire services for trade and public customers, including construction and landscaping equipment such as mini diggers, cement mixers, access equipment, fencing and gardening…
Sells to both trade customers and the public needing tool, plant and access equipment hire, including contractors, tradespeople and homeowners undertaking DIY, landscaping or small construction…
Financial Health
StableStable · Hiring · 3% CAGR over 4y
Location
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Computed from 5 filingsSupplies and installs windows, uPVC and composite doors, conservatories, decking, exterior cladding and roof upgrades for residential properties, park homes and holiday lodges. Also provides flat…
Serves homeowners, park home and holiday property owners, and some commercial property customers across Swansea and South Wales, including owners of caravans, chalets and lodges.
Financial Health
HealthyHealthy · -6% CAGR over 4y
Location
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Computed from 5 filingsManufactures timber garden buildings and outdoor structures including sheds, chalets, log cabins, summerhouses, workshops and home offices. Also produces garden furniture, playhouses, animal housing,…
Sells primarily to homeowners and garden owners seeking timber garden buildings, furniture, playhouses, home offices and animal housing, with bespoke options for domestic projects and some commercial…
Financial Health
WeakWeak · -7% CAGR over 4y
Location
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Computed from 5 filingsProvides commercial cleaning services for businesses and public organisations, including daily cleaning, caretaking, deep cleaning, carpet and window cleaning, pressure washing, floor scrubbing and…
Serves B2B and public-sector clients across Wales and the M4 corridor, including manufacturers, commercial offices, retail and automotive businesses, education providers, healthcare organisations,…
Financial Health
StrongStrong · Growing, Hiring · 11% CAGR over 4y
Location
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Computed from 5 filingsProvides commercial cleaning services for businesses and facilities, including routine contract cleaning, carpet cleaning, post‑construction builders’ cleans, and end‑of‑tenancy property cleaning.…
Serves businesses, facilities managers, landlords, letting agents, construction firms and education establishments across Swansea and South Wales.
Financial Health
StrongStrong · Hiring · 7% CAGR over 4y
Location
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Computed from 5 filingsProvides residential estate agency and lettings services, including marketing and sale of properties, tenant lettings, landlord property management, rental listings, property valuations, and advice…
Serves homeowners, sellers, landlords, tenants, buyers and buy-to-let investors in Swansea, Mumbles and Gower, with emphasis on professional and corporate renters alongside residential property…
Financial Health
StableStable · Hiring · 3% CAGR over 4y
Location
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Computed from 5 filingsProvides cloud-based legal case and practice management software for law firms, including conveyancing tools, document automation, client portals, legal accounting, workflow management, integrations…
Serves B2B legal practices, including solicitors, conveyancers and law firms handling family law, wills and probate, personal injury, litigation, immigration and asylum matters.
Financial Health
HealthyHealthy · Hiring · 32% CAGR over 4y
Location
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Computed from 5 filingsProvides installation, servicing and repair of domestic heating systems including gas, LPG and oil boilers and heat pumps. Also offers boiler replacements, off‑grid heating systems, maintenance…
Serves UK homeowners and domestic property owners needing gas, LPG, oil or heat pump heating support, including off-grid households seeking new systems, servicing or repairs.
Financial Health
HealthyHealthy · Hiring · 43% CAGR over 5y
Location
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Computed from 5 filingsProvides recruitment services for the HVAC, building maintenance, and facilities management sectors. Sources and places engineers, technicians, managers, and support staff in permanent, temporary,…
Serves B2B employers in facilities management, building maintenance and HVAC, including blue-chip firms, across the UK, US and APAC. Also sells to jobseekers in engineering, technical, management,…
Financial Health
StrongStrong
Location
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Computed from 3 filingsProvides commercial property consultancy services including agency brokerage, lease advisory, asset management, and investment and development advice. Markets office, retail, industrial and land…
Serves commercial property occupiers, landlords, investors and developers in South and West Wales, including businesses seeking office, retail, industrial, leisure or land premises to rent or buy.
Financial Health
StrongStrong · Hiring · 29% CAGR over 2y
Location
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Computed from 5 filingsProvides recruitment and employment agency services, sourcing and placing candidates into permanent and temporary roles. Publishes job vacancies and supports employers with candidate screening and…
Serves employers across Wales and the South West seeking recruitment support, particularly in industrial, warehouse, manufacturing and niche sectors, as well as jobseekers looking for vacancies.
Financial Health
WeakWeak · Hiring · 3% CAGR over 4y
Location
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Computed from 5 filingsProvides heating and plumbing services including installation, servicing and repair of gas, oil and electric boilers, commercial heating systems and air conditioning. Also offers powerflushing, water…
Serves domestic homeowners, private landlords and commercial premises owners/managers, including customers with gas, LPG or oil heating systems and those seeking finance or boiler cover.
Financial Health
HealthyHealthy · Growing, Hiring · 5% CAGR over 4y
Location
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Computed from 5 filingsInstalls and maintains security systems including burglar and intruder alarms, CCTV surveillance, fire alarm systems, and electronic access control. Designs integrated security solutions and provides…
Serves commercial clients across the UK, including large national and regional organisations, plus businesses and property owners seeking protection for premises, assets and valuables.
Financial Health
HealthyHealthy · Growing · 0% CAGR over 5y
Location
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Computed from 5 filingsOperates vehicle dismantling and auto salvage services, supplying new and used car parts for multiple makes and models. Sells repairable salvage vehicles and dismantles end‑of‑life cars to recover…
Serves private motorists and trade buyers such as garages, repairers and vehicle rebuilders seeking replacement car parts or repairable salvage, with UK delivery and a South Wales customer base.
Financial Health
WeakWeak · 2% CAGR over 4y
Location
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Computed from 5 filingsProvides consultancy services to help companies claim UK R&D tax credits. Assesses project eligibility, analyses qualifying expenditure, prepares technical and financial reports, and submits claims…
Serves UK limited companies subject to Corporation Tax that invest in R&D, particularly engineering, manufacturing, IT, software, pharmaceutical and aviation businesses.
Financial Health
HealthyHealthy · -4% CAGR over 4y
Location
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Computed from 5 filingsProvides domiciliary care services for individuals in their own homes, including personal care, dementia and respite care, companionship, household support, live‑in care, hospital‑to‑home assistance,…
Serves private individuals and families seeking in-home care for older adults, disabled people, people with dementia, mental health needs, sensory impairments, or those needing respite,…
Financial Health
HealthyHealthy · Hiring · 13% CAGR over 4y
Location
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Computed from 5 filingsProvides electrical contracting services including electrical installations, rewiring, fault repairs, and safety testing and inspections for residential and commercial properties. Also installs solar…
Serves homeowners, property owners, builders and local businesses in Swansea and the surrounding area needing electricians for domestic and commercial premises.
Financial Health
StableStable · Hiring · 28% CAGR over 4y
Location
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Computed from 3 filingsProduces and sells flavoured vodka spirits through an online store. Offers fruit‑flavoured vodka varieties and gift sets, including bottled products with illuminated packaging, supplied for retail…
Targets UK adults aged 18+ shopping online for flavoured spirits and alcohol gift sets for parties, celebrations, holidays and home consumption.
Financial Health
DistressedDistressed
Location
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Computed from 3 filingsOperates franchised motor dealerships selling new and used cars, vans and pickup trucks from brands including Vauxhall, Isuzu, KGM and Maxus. Provides vehicle servicing, repairs, parts, rental,…
Sells to consumers and business vehicle buyers in South and West Wales, including families, Motability customers, and businesses needing vans or pickups. Also serves car owners seeking finance,…
Financial Health
StableStable · 4% CAGR over 2y
Location
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Computed from 5 filingsProduces and sells natural dog treats, chews and complete pet foods, including meat sticks, training treats, pâté, toppers and protein-specific snacks. Products are sold online and to trade customers…
Serves UK dog owners shopping online, including puppy owners and buyers seeking single-protein options, plus trade customers such as pet retailers via a trade login.
Financial Health
StrongStrong · Growing, Hiring · 13% CAGR over 4y
Location
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Computed from 5 filingsInstalls solar photovoltaic systems, battery storage, heat pumps and electric vehicle charging points for residential, agricultural and commercial properties. Provides system design, installation,…
Serves homeowners, farms and businesses across Wales, including domestic and commercial customers seeking solar, heat pump, battery storage and EV charging solutions.
Financial Health
StrongStrong · Growing, Hiring · 25% CAGR over 5y
Location
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Computed from 3 filingsProvides claims management services assessing and pursuing compensation claims for consumers who were mis‑sold or irresponsibly granted credit products, including payday loans, guarantor loans, car…
Serves individual consumers seeking compensation for allegedly mis-sold payday loans, guarantor loans, car finance, high-cost loans, credit cards or store cards.
Financial Health
StrongStrong · Hiring · 14% CAGR over 2y
Location
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Computed from 5 filingsProvides skip hire and waste disposal services for domestic and commercial customers, including delivery and collection of skips for construction, household, and garden waste. Also handles waste…
Serves homeowners, landlords and businesses in Llanelli, Swansea, Neath, Port Talbot, Carmarthen, Ammanford and surrounding areas, including those clearing houses, gardens, garages or building waste.
Financial Health
WeakWeak
Location
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Computed from 5 filingsRetailer of household electrical appliances and consumer electronics including televisions, cookers, refrigeration, laundry appliances, dishwashers and audio equipment. Also provides appliance…
Serves homeowners and domestic customers around Carmarthen, Swansea and Llanelli, plus local businesses, commercial buyers, new-build/renovation projects and agricultural customers.
Financial Health
StableStable · -2% CAGR over 4y
Location
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Computed from 4 filingsRetailer of new and used static caravans, lodges, motorhomes and touring caravans. Also purchases caravans from owners and provides delivery, transport and export services for mobile homes and…
Sells to UK consumers seeking static caravans, lodges, motorhomes or tourers for holiday homes, extra accommodation or self-build projects, plus trade buyers, caravan parks and overseas importers…
Financial Health
StableStable · Hiring · 5% CAGR over 3y
Location
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Computed from 5 filingsArranges government-funded energy efficiency upgrades for homes, including installation of boilers, first-time central heating systems, loft, cavity and solid wall insulation, air source heat pumps…
Serves domestic households across Great Britain eligible for ECO and related grants, especially low-income, vulnerable or fuel-poor residents in energy-inefficient homes needing boiler, heating or…
Financial Health
WeakWeak · Hiring · 9% CAGR over 4y
Location
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Computed from 5 filingsProvides managed IT support, cloud computing and business telecom services for organisations, including fibre broadband, VoIP phone systems, Microsoft 365 migration, cybersecurity, data backup, IT…
Serves small and medium-sized businesses and organisations across Wales and the UK that need external IT support, business telecoms, broadband and Microsoft cloud support.
Financial Health
StrongStrong · Growing, Hiring · 14% CAGR over 4y
Location
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Computed from 2 filingsOperates an e-commerce store selling Welsh slate products including personalised house signs, memorial plaques, gifts, tableware and home accessories. Offers engraved items such as coasters, clocks,…
Sells mainly to consumers buying personalised slate homeware, house signs, gifts, wedding items and memorials, alongside sports clubs and event organisers needing trophies or medals.
Financial Health
HealthyHealthy · -29% CAGR over 1y
Location
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Computed from 5 filingsSells office furniture for commercial and home workspaces, including desks, chairs, conference tables, reception desks, storage units and workstation systems. Offers modern and modular furniture…
Serves businesses outfitting commercial offices, including buyers for workstations, conference rooms, reception areas and training spaces, plus retail customers seeking home or small-office furniture.
Financial Health
WeakWeak · Hiring · 7% CAGR over 4y
Location
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Computed from 4 filingsProvides commercial laundry and textile management services, including linen hire, workwear rental and laundering, and floor mat supply and servicing. Serves hospitality, healthcare and industrial…
Sells to UK businesses with textile requirements, especially hospitality, healthcare and industrial organisations, including hotels, restaurants, care providers, manufacturers and food industry…
Financial Health
StrongStrong · Growing, Hiring · 4% CAGR over 3y
Location
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Computed from 3 filingsProvides damp proofing and property preservation services for residential and commercial buildings, including treatment of rising and penetrating damp, wet and dry rot, woodworm infestations,…
Serves homeowners and commercial property owners or managers needing damp, rot, condensation, structural defect or wood-boring insect treatments for residential and business premises.
Financial Health
HealthyHealthy · Hiring · 8% CAGR over 2y
Location
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Computed from 5 filingsDesigns and sells baby feeding and weaning products, including long‑sleeve coverall bibs, dribble bibs, baby cutlery, training cups, and teething toys, along with weaning guides and accessories for…
Sells direct to consumers, primarily parents and caregivers of babies and toddlers, including families buying weaning, feeding, teething and breastfeeding accessories.
Financial Health
StableStable · Hiring · 9% CAGR over 4y
Location
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Computed from 5 filingsSupplies and sells toiletries, skincare, bath and body products, home fragrance items, and men’s grooming products, along with gift sets, greeting cards, and related giftware through online retail…
Sells primarily to retail consumers buying luxury toiletries, home fragrance and gift products, including gift purchasers. Also serves trade buyers in hospitality and retail via dedicated trade…
Financial Health
WeakWeak · Hiring · 26% CAGR over 4y
Location
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Computed from 3 filingsDevelops contactless donation hardware and digital fundraising software for charities and organisations. Offers portable payment-enabled donation boxes, stands and accessories, plus a management…
Sells to charities, fundraisers, museums and galleries, religious organisations, corporates with CSR or charity partnerships, conference organisers, and BIDs/councils engaging donors, visitors,…
Financial Health
DistressedDistressed
Location
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Computed from 5 filingsProvides energy and compliance services for social housing providers, including retrofit planning, insulation, solar and renewable heating installation, ventilation, and decarbonisation consultancy,…
Serves housing associations, local authorities and public-sector social housing providers managing residential stock, with support for residents in those homes.
Financial Health
StableStable · -57% CAGR over 4y
Location
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Computed from 3 filingsManufactures handmade patisserie, cakes, desserts and afternoon tea products for the hospitality industry. Produces items in bulk for coffee shops, events and venues, supplying wholesalers and…
Serves UK hospitality businesses, including coffee shops, event venues, afternoon tea providers and distributors needing regular wholesale cake, dessert and patisserie supply.
Financial Health
HealthyHealthy · -16% CAGR over 2y
Location
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Computed from 3 filingsDesigns and manufactures special purpose machinery, robotic systems and automated production lines for manufacturing industries. Also provides leak testing equipment, jigs and fixtures, CNC…
Serves B2B manufacturing and production organisations in food, automotive, renewable/recycling, pharmaceutical and medical, white goods and rail sectors, including pharmaceutical manufacturers,…
Financial Health
WeakWeak · -18% CAGR over 2y
Location
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Key facts
About 13% of the trading cohort reports turnover above £5M (7 of 51 firms) — the rest sits below that revenue band.
3% of the cohort was incorporated since 2022 (2 firms), so a sizeable share is in its first few filing cycles.
UK digital advertising reached £40.5 billion in 2025, up 10% year on year, giving paid-search users in Swansea a market benchmark beyond the local area.
Web analytics appears on 90.2% (46) of the Swansea cohort’s sites, so measurement rather than click buying alone appears to be the common implementation pattern.
Tag-management tooling appears on 51.0% (26) of sites, suggesting that conversion pixels and consent-dependent scripts are being managed through a central layer.
Field Services & Trades accounts for 23.5% (12) of the cohort, ahead of Advanced Manufacturing and Automotive Retail at 11.8% (6) each.
Paid-for online advertising is covered by the Advertising Codes, while conversion tracking brings ICO and PECR obligations around privacy and consent.
What else do Google Ads users run?
Share of the 51 Google Ads-running UK companies where each technology was also detected. As of June 2026.
Who runs Google Ads in the UK?
By sector
Sectors overlap, so shares need not sum to 100%.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
10
Median headcount
£471.8K
Median UK turnover
13.7%
Above £5M turnover
2
Incorporated since 2022
Verified directors — included in the file
Director names and roles for these 86 companies, alongside financials and websites, in one Excel + CSV file.
How Google Ads usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
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Frequently asked questions
How many companies in Swansea use Google Ads?
How is Google Ads usage detected?
What kinds of companies use Google Ads in Swansea?
What do Google Ads users in Swansea also run?
How fresh is this data?
Can I get contact details for these companies?
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