Digital publishing Used by UK Wholesale Companies: Market Share (2026)
Detected digital publishing use across 659 of 77,014 trading UK wholesale companies, with Issuu ahead at 25.5% of detected use.
Among 77,014 trading UK wholesale companies, 659 have a detectable Digital publishing system. Usage is spread across 16 systems, with Issuu at 25.5% (168), FlipHTML5 at 19.0% (125), Heyzine at 12.3% (81), FlippingBook at 12.1% (80), and Flipsnack at 10.0% (66).
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Smaller wholesalers account for most of the identified usage: Under 10 employees covers 410 companies, led by Issuu at 26.3%, while 10–50 employees covers 207 companies, also led by Issuu at 23.7%. Over 50 employees is a narrower band at 42 companies, where FlipHTML5 leads with 28.6%.
The tail is fairly visible. YUDU has 4.7% (31), Paperturn has 4.4% (29), Yumpu has 4.1% (27), and 8 further systems cover 104 companies between them.
659
wholesale with detected Digital publishing
Of 77,014 UK wholesale
0.9%
Detection rate
2026
16
Systems detected
In this category
25.5%
Leader share
Issuu
UK Wholesale Digital publishing market share
Share of the 659 UK Wholesale with a detectable system. As of June 2026.
Digital publishing compared
| System | UK Wholesale | Share | Median headcount | London share | Typical profile |
|---|---|---|---|---|---|
| Issuu | 168 | 25.5% | 6 | 12.5% | Small wholesalers, broad usage |
| FlipHTML5 | 125 | 19% | 6 | 11.2% | Small wholesalers, larger-band skew |
| Heyzine | 81 | 12.3% | 8 | 9.9% | Small wholesalers, modest London share |
| FlippingBook | 80 | 12.1% | 7 | 13.8% | Small wholesalers, higher London share |
| Flipsnack | 66 | 10% | 7 | 9.1% | Small wholesalers, distributed usage |
| YUDU | 31 | 4.7% | — | — | View these companies in Firmbase → |
| Paperturn | 29 | 4.4% | — | — | View these companies in Firmbase → |
| Yumpu | 27 | 4.1% | — | — | View these companies in Firmbase → |
| PageSuite | 26 | 3.9% | — | — | View these companies in Firmbase → |
| Simplebooklet | 26 | 3.9% | — | — | View these companies in Firmbase → |
| FlipBuilder | 25 | 3.8% | — | — | View these companies in Firmbase → |
| Publuu | 17 | 2.6% | — | — | View these companies in Firmbase → |
| Publitas | 13 | 2% | — | — | View these companies in Firmbase → |
| Calaméo | 12 | 1.8% | — | — | View these companies in Firmbase → |
| Ceros | 5 | 0.8% | — | — | View these companies in Firmbase → |
| PressReader | 3 | 0.5% | — | — | View these companies in Firmbase → |
Systems detected below the page threshold appear with counts only; their full lists are available in the Firmbase app.
Market leader by size
The leading Digital publishing system shifts with company size: among UK Wholesale with under 10 employees, Issuu leads at 26.3% of the 410 with a detectable system; among UK Wholesale with 10–50 employees, Issuu leads at 23.7% of the 207 with a detectable system; and among UK Wholesale with over 50 employees, FlipHTML5 leads at 28.6% of the 42 with a detectable system.
Under 10 employees
26.3% of band
This is the largest observed band, with 410 wholesale companies using detectable Digital publishing systems. Issuu leads with 26.3%, while FlipHTML5, Heyzine, FlippingBook and Flipsnack share much of the remaining visible market.
10–50 employees
23.7% of band
This mid-sized wholesale band contains 207 companies with detectable systems. Issuu remains ahead at 23.7%, but the spread across the named systems suggests a relatively fragmented buying pattern.
Over 50 employees
28.6% of band
This is a smaller band, with 42 wholesale companies identified. FlipHTML5 leads with 28.6%, making it the only employee band where Issuu is not the leading system.
How Digital publishing usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
All product names are trademarks of their respective owners. Firmbase is not affiliated with, sponsored by, or endorsed by any trademark owner.
UK Wholesale by Digital publishing
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Frequently asked questions
What is the most-used Digital publishing among UK wholesale companies?
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What is the best Digital publishing for UK wholesale companies?
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