E-Commerce Companies Using Yotpo in the UK: 118 Active Firms (2026)
E-commerce businesses using onsite review technology sell goods online while collecting customer feedback across the UK.
For e-commerce retailers, an onsite review layer is a conversion and retention tool as much as a feedback mechanism. Adoption tends to signal a direct-channel business with enough order volume to justify post-purchase capture, moderation workflows and display testing on product pages. The main buying centres are usually trading, customer marketing and e-commerce operations, rather than IT alone. These companies are often selling physical goods through direct-to-consumer or omnichannel models, with review content feeding paid media, email flows, merchandising decisions and customer-service triage.
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The UK adoption cohort is narrow but visible: 118 active trading companies run this review technology in e-commerce. Reported employment across the cohort is 1,877 people, pointing to a user base weighted towards lean retailers rather than large consumer groups. Within detected review-tool usage in e-commerce, the platform has an 8.9% share across a 1,322-company denominator, placing it fifth among listed review systems. Registered addresses skew towards London at 29.7%, followed by the South East at 11.0%, the North West at 10.2%, the South West at 9.3% and the East of England at 5.9%.
Review technology sits close to customer identity, marketing consent and public claims about product quality. Retailers running this stack usually need clear processor terms, moderation policies and internal ownership of how incentives, negative reviews and takedown requests are handled. The operating context is not licensing-led, but it is exposed to privacy law, consumer-protection expectations and platform dependency. Procurement is therefore less about enterprise IT control than about whether the review layer can fit existing storefront, email and analytics workflows without creating avoidable compliance or customer-service work.
Adoption appears to be tied to retailers that already treat reviews as part of the trading model, not just as a trust badge. The cohort’s shape suggests the stack is most relevant where customer acquisition costs are monitored closely and repeat purchase matters. Future use may be pulled in two directions: specialist review platforms retaining retailers that need moderation, loyalty and attribution depth, while bundled storefront tools absorb simpler use cases. Migration risk looks higher among smaller merchants; more operationally mature retailers tend to keep dedicated systems when review content feeds merchandising, retention and paid-media testing.
What’s in the file
One row per company, 50+ columns — everything below plus each company’s verified directors, from Companies House filings.
Company data
Verified directors — included
Adoption by company size
Adoption of Yotpo rises with company size across the trading UK e-commerce companies in this cohort. 0.1% of the 58,696 companies with under 10 employees run Yotpo (70 detected). 2.2% of the 2,333 companies with 10–50 employees run Yotpo (52 detected). 1.9% of the 158 companies with over 50 employees run Yotpo (3 detected). That is a 1.8% gap between the over 50 employees and under 10 employees bands.
118
Active firms
2026
8.9%
Of detected Reviews share
UK e-commerce
8
Median headcount
Filed accounts
247
Verified directors
Across this cohort
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Key facts
About 11% of the trading cohort reports turnover above £5M (14 of 118 firms) — the rest sits below that revenue band.
11% of the cohort was incorporated since 2022 (14 firms), so a sizeable share is in its first few filing cycles.
Among UK e-commerce firms with a detectable reviews platform, this onsite review system accounts for 8.9% (118) of 1,322 companies, below several larger review-platform cohorts.
London accounts for 29.7% (35) of registered offices, ahead of the South East at 11.0% (13) and the North West at 10.2% (12).
The detectable stack skews towards commerce infrastructure: 89.8% (106) also run a content-delivery and site-security layer, while 75.4% (89) also run a hosted commerce platform.
Adjacent retail tags are common: Fashion & Retail covers 39.0% (46), FMCG 20.3% (24), and Beauty & Personal Care 18.6% (22), with tags allowed to overlap.
Reviews & ratings market share among UK E-Commerce
Share of the 1,322 UK E-Commerce with a detectable system. As of June 2026.
What else do Yotpo-running E-Commerce run?
Share of the 118 Yotpo-running UK companies where each technology was also detected. As of June 2026.
Where Yotpo E-Commerce are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
8
Median headcount
£719.5K
Median UK turnover
11.9%
Above £5M turnover
14
Incorporated since 2022
Verified directors — included in the file
Director names and roles for these 222 companies, alongside financials and websites, in one Excel + CSV file.
Top UK E-Commerce using Yotpo
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 4 filingsOperates an online retail store selling baby and nursery products from multiple brands, including car seats, pushchairs, cribs, nursery furniture, feeding equipment, baby clothing, toys, maternity…
Serves expectant parents, new parents, families with babies and young children, and gift buyers seeking premium baby, nursery, travel and childcare products through a consumer retail store.
Financial Health
StrongStrong · Hiring · 8% CAGR over 5y
Location
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Financial sub-scores
Computed from 4 filingsOperates an online and retail business selling luggage and travel goods under the Antler and Nere brands, including suitcases, cabin bags, luggage sets, travel backpacks and accessories such as…
Sells direct to consumers globally, targeting travellers shopping online for luggage, travel bags, laptop bags and travel accessories, including leisure and business travel buyers.
Financial Health
StableStable · -63% CAGR over 4y
Location
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Computed from 5 filingsDesigns and sells bamboo-based sleep products including mattresses, mattress toppers, pillows, duvets, bedding sets and bath textiles through an online store, along with children’s bedding and sleep…
Sells primarily to UK consumers and households shopping online for sleep and home textiles, including adults, parents buying kids’ and baby ranges, and gift buyers; also supports international…
Financial Health
StrongStrong · Growing, Hiring · 54% CAGR over 4y
Location
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Computed from 5 filingsDesigns and sells protective cases and accessories for consumer electronics, including smartphones, tablets, laptops and smartwatches, along with device sleeves, bags and watch straps, using…
Targets consumers with smartphones, tablets, laptops, watches and headphones, plus B2B buyers through enterprise, healthcare, business inquiry and dealer/affiliate programmes.
Financial Health
StableStable · 0% CAGR over 4y
Location
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Computed from 5 filingsDevelops and sells natural skincare and haircare products, including facial oils, cleansers, moisturisers, eye creams, body washes, shampoos and treatment kits. Products are formulated for different…
Sells direct to consumers, mainly UK shoppers seeking natural, vegan and cruelty-free skincare for sensitive, ageing, allergy-prone or problem skin, including acne, eczema, rosacea and pigmentation…
Financial Health
HealthyHealthy · -4% CAGR over 4y
Location
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Computed from 5 filingsOperates an online retail platform selling furniture and homeware, including sofas, beds, mattresses, bedroom and dining furniture, lighting, rugs, and bedding products such as duvets, pillows, and…
Sells direct to consumers furnishing their homes, including homeowners, renters, families and students shopping online for bedroom, living room, dining, bathroom and home accessory needs.
Financial Health
StableStable · -29% CAGR over 4y
Location
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Computed from 3 filingsDesigns and sells luxury clothing and accessories inspired by British country and equestrian style. Offers tweed tailoring, outerwear, casualwear, footwear, bags, and accessories for women, men, and…
Sells direct to consumers seeking premium British country, tailoring and equestrian styles, including women, men, children, riders, and shoppers buying home and gift items.
Financial Health
StrongStrong · Profitable, Growing, Hiring · 5% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsDevelops and sells baby care and household products including disposable and reusable nappies, baby wipes, skincare items, and plant‑based cleaning products. Offers bundles and subscription delivery…
Sells direct to eco-conscious families, expectant parents and parents of babies, with subscriptions aimed at regular household buyers of baby and family essentials.
Financial Health
StrongStrong · Growing, Hiring · 10% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsDevelops and sells plant-based protein snack bars. Products include vegan chocolate-style protein bars with high protein and low sugar, sold in multiple flavours and variety packs through online…
Sells directly to consumers seeking convenient vegan, high-protein, low-sugar snacks, including health-conscious shoppers, gym-goers and people wanting plant-based chocolate-style protein bars.
Financial Health
StrongStrong · Hiring · 17% CAGR over 4y
Location
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Computed from 5 filingsProduces and sells loose-leaf tea blends, tea bags and matcha products through an online store and retail channels. Also offers tea syrups, brewing accessories, gift sets, subscription boxes, and tea…
Sells mainly to consumers: tea drinkers, matcha buyers, gift shoppers and subscription customers, with options for private groups seeking tea tasting or blending experiences. Ships to UK and…
Financial Health
StrongStrong · Hiring · 23% CAGR over 5y
Location
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Computed from 5 filingsRetailer of kitchenware and cooking equipment for home cooks, including cookware, knives, baking tools and tableware sold online and in stores. Also operates cooking classes, private culinary events,…
Serves UK consumers, especially home cooks and cooking enthusiasts, plus gift buyers and people booking cookery classes or private events through its London stores and online shop.
Financial Health
StrongStrong · Hiring · 13% CAGR over 4y
Location
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Computed from 3 filingsOnline retailer of new and refurbished consumer electronics and computer equipment, including laptops, tablets, desktop PCs, components, monitors, gaming hardware and CCTV systems, plus accessories…
Serves consumers and small business buyers shopping online for new and refurbished computers, gaming gear, tablets, phones, CCTV, smart home and personal electronics, with UK delivery and worldwide…
Financial Health
WeakWeak · 0% CAGR over 2y
Location
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Computed from 4 filingsDevelops and sells makeup, cosmetic and skincare products through an online store, including foundations, eyeliners, lip stains, cleansers, moisturisers, serums, masks, and beauty tools and…
Serves consumers buying beauty, makeup and skincare products online, including shoppers seeking lip, eye, brow and complexion items through its EU ecommerce store.
Financial Health
WeakWeak · 0% CAGR over 3y
Location
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Develops and sells skincare, body care, makeup and hair care products, including cleansers, moisturisers, serums, deodorants and cosmetics. Offers vegan, plant‑based formulations through an online…
Serves B2C beauty consumers shopping for skincare, body care, makeup and hair care, including men, mothers and babies, and people with specific skin concerns such as sensitive, eczema-prone, ageing…
Location
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Retailer of skateboarding equipment, footwear and streetwear. Sells skate shoes, skateboard decks, trucks, wheels and accessories, along with branded clothing such as hoodies, jackets and T‑shirts…
Serves B2C skateboarders, streetwear shoppers and action-sports fashion consumers, including adults and children, through online retail and UK stores.
Location
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Financial sub-scores
Computed from 2 filingsDesigns and sells reusable drinkware and food containers, including insulated water bottles, coffee cups, food pots, and related accessories, through an online retail platform, with options for…
Serves consumers buying reusable drinkware and food containers, including students, key workers, families and gift buyers, with wholesale and co-brand options for businesses and organisations.
Financial Health
WeakWeak · -2% CAGR over 1y
Location
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Computed from 4 filingsDevelops and sells nutritionist-designed vitamins and dietary supplements, including formulas for hair, skin, digestion, sleep and hormone support, alongside collagen powders, protein products,…
Sells directly to consumers seeking vitamins, supplements and wellness products, particularly adults interested in hair, skin, gut health, sleep, energy, hormones, sexual health and general…
Financial Health
StableStable · 0% CAGR over 3y
Location
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Computed from 5 filingsDesigns and retails clothing for tall men through an online store, offering extra‑long length garments including jeans, trousers, joggers, shorts, shirts, hoodies, suits and footwear sized for men…
Sells direct to male consumers who are very tall, especially men around 6'4" to 7'4", seeking tall-fit clothing, extra-long legwear, larger footwear and formalwear rather than big-and-tall sizing.
Financial Health
HealthyHealthy · 0% CAGR over 4y
Location
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Computed from 5 filingsOperates an online retail store selling decorative homeware and furniture, including mirrors, wall art, vases, candles, lighting, cushions, sofas, tables and cabinets, along with kitchen and dining…
Sells to consumers furnishing or decorating their homes, including online shoppers buying statement home accessories, furniture, lighting, candles and gifts for occasions such as new homes and…
Financial Health
WeakWeak · Hiring · 40% CAGR over 4y
Location
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Computed from 5 filingsOperates an online retail store selling international food ingredients, speciality pantry items, and kitchen equipment. Offers products such as spices, oils, sauces, chocolate, cookware, knives,…
Sells to home cooks, food enthusiasts, gift buyers and professional kitchens/trade customers seeking specialist world ingredients, cookware and tableware online.
Financial Health
WeakWeak · 2% CAGR over 4y
Location
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Computed from 2 filingsOperates an online store selling children’s outdoor toys and play equipment, including trampolines, swing sets, climbing frames, playhouses, ride‑on vehicles, swimming pools, garden games, and…
Serves B2C consumers, mainly parents, carers and families buying outdoor toys and garden play equipment for children from babies to teenagers, with age-based shopping for home play spaces.
Financial Health
StableStable · Profitable · -31% CAGR over 1y
Location
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Computed from 4 filingsDesigns, manufactures and retails leather boots, footwear, clothing and accessories for men and women. Sells products including Chelsea boots, belts, bags, wallets, hats and apparel through online…
Serves UK consumers, primarily men and women shopping for casual, work, outdoor and dress footwear, clothing and accessories, including gift buyers.
Financial Health
WeakWeak · Hiring · 3% CAGR over 4y
Location
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Computed from 5 filingsDesigns and sells home and garden furniture through an online retail store, including sofas, beds, dining tables and chairs, wardrobes, garden dining sets, rattan furniture, lighting, rugs, and home…
Sells to B2C consumers and homeowners furnishing modern homes, gardens and home offices, including online shoppers buying dining, living room, bedroom, hallway, bathroom and outdoor ranges.
Financial Health
StrongStrong · Growing, Hiring · 4% CAGR over 4y
Location
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Computed from 5 filingsDesigns and sells performance eyewear and related accessories, including sunglasses, prescription eyeglasses, blue‑light filtering glasses, and snow goggles. Offers replacement lenses, frames, and…
Serves active consumers and athletes in running, cycling, triathlon, golf, snow sports, training and outdoor markets, with additional B2B channels for wholesale accounts, corporate groups, government…
Financial Health
WeakWeak · 0% CAGR over 4y
Location
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Computed from 3 filingsOperates an online store and subscription service selling special‑edition books and book‑themed merchandise. Offers monthly and quarterly genre-based book subscription boxes, including fantasy,…
Serves consumer book lovers and collectors, especially fans of fantasy, romance, horror, science fiction and crime/mystery, buying subscriptions, exclusive editions and book-themed items.
Financial Health
StrongStrong · Hiring · 55% CAGR over 2y
Location
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Computed from 5 filingsDesigns and sells women's clothing and activewear through an online retail store, including knitwear, jackets, trousers, dresses, shorts and accessories, as well as sunglasses and seasonal fashion…
Serves women consumers shopping online for contemporary everyday and active wardrobes, plus retail stockists and wholesale partners in EU and US markets.
Financial Health
StrongStrong · Hiring · 51% CAGR over 4y
Location
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Computed from 5 filingsDesigns and sells equestrian clothing and horse equipment, including riding helmets, boots, breeches, jackets, gloves and competition wear, alongside horse rugs, saddle pads, leg protection boots,…
Serves B2C equestrian customers, including horse owners and riders buying for women, men and children, with products aimed at leisure, yard and competition use.
Financial Health
HealthyHealthy · -1% CAGR over 4y
Location
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Computed from 4 filingsDesigns and sells cycling clothing and equipment, including jerseys, bib shorts, jackets, helmets, shoes and protective gear, along with accessories such as gloves, socks and overshoes, through an…
Sells directly to consumers buying cycling clothing, footwear, helmets and accessories, targeting men, women and children across riding segments including mountain, road, gravel, commuting and…
Financial Health
HealthyHealthy · 0% CAGR over 3y
Location
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Computed from 4 filingsDevelops and sells sports nutrition and wellness products, including electrolyte hydration mixes, energy gels, creatine, vitamins, and recovery supplements. Also offers topical balms and branded…
Sells direct to consumers, especially runners, endurance athletes and fitness-focused adults seeking performance, hydration, recovery and wellness support, plus related training apparel.
Financial Health
HealthyHealthy · Hiring · 74% CAGR over 3y
Location
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Computed from 4 filingsProduces and sells food and drink gift hampers and baskets, including wine, cheese, chocolate, and afternoon tea sets. Offers themed hampers for occasions such as birthdays and corporate gifting,…
Sells to consumers buying food and drink gifts for occasions, and to businesses seeking corporate hampers for clients, employees and rewards, with online storefronts for the UK and selected…
Financial Health
StableStable · -11% CAGR over 3y
Location
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Computed from 5 filingsDevelops and sells at‑home hair colouring products, including permanent hair dye, root touch‑up powders and sprays, gloss toners, and hair repair treatments. Offers colour-matching tools,…
Sells primarily to consumers colouring hair at home, especially people covering greys, touching up roots, or maintaining salon-coloured hair between appointments.
Financial Health
WeakWeak
Location
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Retailer of outdoor clothing, footwear and equipment through physical stores and an e‑commerce site. Sells products for hiking, camping, climbing, cycling and skiing, including jackets, boots,…
Serves B2C outdoor enthusiasts and families, including men, women, kids and students, shopping for hiking, camping, climbing, cycling, skiing, running and watersports activities, with an emphasis on…
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Designs and sells athleisure clothing and casual sportswear through an online retail store, including hoodies, fleeces, leggings, T‑shirts, jackets, joggers and shorts, as well as accessories such as…
Sells direct to UK consumers, including women, men and kids, shopping for athleisure and casual activewear for fitness, everyday wear and leisure.
Financial Health
N/AN/A
Location
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Computed from 5 filingsDesigns and sells cookware, bakeware, small kitchen appliances, dinnerware, and kitchen tools through an online retail platform. Product range includes frying pans, pots, toaster ovens, blenders,…
Sells to consumers, including home cooks, households and gift buyers seeking kitchen and tableware for everyday meals, entertaining and weddings through direct-to-consumer retail.
Financial Health
StableStable · 0% CAGR over 4y
Location
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Designs and sells home furniture, fitted kitchens, and household accessories through an online store. Product range includes sofas, tables, beds, lighting, garden furniture, tableware, paint,…
Sells primarily to consumers furnishing and decorating their homes, including homeowners and renovators buying kitchens, bathrooms, furniture, lighting, décor and garden products, with a…
Financial Health
N/AN/A
Location
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Computed from 3 filingsOnline retailer of art materials, supplying oil, acrylic and watercolour paints, brushes, canvases, papers, painting mediums, and tools. Offers products from multiple brands along with drawing,…
Sells to artists, art students, illustrators, creative professionals, hobbyists and studios buying art materials online, primarily in the UK with international shopping options.
Financial Health
HealthyHealthy · Hiring · 22% CAGR over 2y
Location
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Computed from 5 filingsOperates an online retail store selling beauty and personal care products, including perfumes, makeup, skincare, haircare, bath and body items, and grooming accessories, alongside gift sets, beauty…
Serves individual online shoppers seeking beauty, fragrance, skincare, haircare, wellbeing and gift items, including men, women and buyers of unisex products.
Financial Health
StableStable · 0% CAGR over 4y
Location
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Computed from 5 filingsDesigns and manufactures contemporary furniture in collaboration with external designers. Produces and sells products including sofas, tables, chairs, beds, desks, shelving, storage units, and…
Sells to consumers furnishing homes and outdoor spaces, plus trade professionals such as interior designers and specifiers. Serves UK online shoppers, with international ecommerce options indicated.
Financial Health
HealthyHealthy · Hiring · 10% CAGR over 4y
Location
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Computed from 3 filingsOperates an online retail store selling cosmetics, skincare, haircare, make‑up, fragrances and beauty tools from multiple brands, alongside its own skincare line, with product discovery tools,…
Targets individual beauty consumers seeking clean skincare, make-up, hair, body, fragrance and wellness products online, including shoppers looking for personalised routines, treatments, gifts and…
Financial Health
StableStable · Hiring · 25% CAGR over 2y
Location
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Computed from 5 filingsDevelops and sells sports nutrition products made from natural ingredients, including energy gels, chews, bars, protein and recovery powders, collagen supplements, and electrolyte drink mixes…
Sells direct to consumers seeking sports and wellness nutrition, especially runners, cyclists, endurance athletes, gym users and health-focused individuals buying for training, racing, recovery and…
Financial Health
HealthyHealthy · Hiring · 22% CAGR over 5y
Location
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Computed from 5 filingsImports and sells household products designed to improve everyday tasks, including waste bins, sensor soap dispensers, sensor mirrors, dish racks, cleaning tools, kitchen organisers, and custom bin…
Sells primarily to UK consumers and households, with a secondary business channel for organisations purchasing home, kitchen, bathroom, cleaning and personal-care supplies.
Financial Health
StableStable · 1% CAGR over 4y
Location
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Computed from 5 filingsDesigns and sells bathroom mirrors and mirror cabinets, including LED illuminated, demisting, Bluetooth and shaver‑socket models, along with bathroom lighting such as downlights, ceiling lights and…
Sells to consumers buying bathroom mirrors, mirror cabinets and lighting for home bathrooms, and also serves trade buyers via a dedicated trade portal.
Financial Health
WeakWeak · -5% CAGR over 4y
Location
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Computed from 5 filingsDevelops and sells superfood-based nutritional products including powdered blends, hydration mixes, wellness shots and capsules. Products are sold online and formulated with plant-based ingredients…
Sells direct to health-conscious consumers seeking everyday nutrition support, including shoppers interested in gut health, female health, immunity, energy, focus, sleep, skin health and hydration.
Financial Health
StrongStrong · Growing, Hiring · 110% CAGR over 4y
Location
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Computed from 5 filingsDesigns and sells men's and women's apparel including denim jeans, hoodies, sweatshirts, T‑shirts, jackets, trousers and accessories. Operates an online retail store offering seasonal collections,…
Serves B2C online shoppers, particularly men and women seeking casual clothing and wardrobe essentials; UK consumers are explicitly targeted through delivery promotions.
Financial Health
HealthyHealthy · Hiring · 21% CAGR over 4y
Location
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Computed from 5 filingsOnline retailer of organic teas, including loose‑leaf, matcha and packaged tea bags. Sells blended and single‑origin teas, tea gift sets, teaware and accessories, and offers subscription tea clubs…
Serves online consumers buying organic tea, teaware, gifts and subscriptions, plus wholesale buyers in hospitality, foodservice and retail seeking tea products.
Financial Health
WeakWeak · 0% CAGR over 4y
Location
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Computed from 5 filingsDesigns and sells casual clothing, particularly button‑down shirts intended to be worn untucked. Offers men’s and women’s shirts, polos, T‑shirts, sweaters, trousers and related apparel through an…
Targets UK consumers shopping online for casual menswear, especially men buying untucked-fit shirts, polos, tees and trousers, with a smaller women’s button-down shirt range.
Financial Health
DistressedDistressed · -5% CAGR over 5y
Location
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Computed from 5 filingsProvides haircare products including shampoos, conditioners, scalp treatments and styling products. Also offers trichology services such as hair loss consultations, scalp treatments, and personalised…
Sells primarily to consumers seeking haircare and scalp-care products, including people with hair loss, shedding, flaky or sensitive scalps, dry or fine hair, frizz, and grey or blonde hair concerns.
Financial Health
StrongStrong · Growing, Hiring · 11% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsManufactures and sells natural skincare and aromatherapy products, including facial oils, moisturisers, cleansers, body washes, lotions, deodorants and treatments for conditions such as rosacea,…
Serves consumers seeking natural skincare for sensitive, mature, hormonal or problem-prone skin, including those concerned with ageing, eczema, rosacea, psoriasis, acne and allergies; also addresses…
Financial Health
StableStable · 0% CAGR over 4y
Location
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Computed from 5 filingsOperates an online store selling dietary supplements including whey protein, collagen, vitamins, omega‑3, probiotics and multivitamins. Also retails branded clothing such as t‑shirts, hoodies and…
Sells directly to UK consumers seeking sports nutrition, vitamins, protein, collagen, probiotics and general wellness supplements, including fitness-focused shoppers and people managing everyday…
Financial Health
HealthyHealthy · -58% CAGR over 4y
Location
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Computed from 5 filingsDesigns and sells fashion footwear including Mary Janes, platform boots, trainers, heels and flats through an online retail store. Also offers accessories such as bags, jewellery, socks, tights and…
Targets fashion-conscious consumers, mainly women plus a men’s range, seeking alternative, goth, emo, kawaii, Y2K and rave styles; includes students through discounting and pop-culture collaboration…
Financial Health
StrongStrong · Hiring · 22% CAGR over 4y
Location
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How Yotpo usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. e-commerce companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of e-commerce companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Yotpo is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
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Frequently asked questions
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What share of UK e-commerce companies run Yotpo?
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What size e-commerce companies use Yotpo in the UK?
What do Yotpo-running e-commerce companies also run?
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