Reviews & ratings Used by UK E-Commerce Companies: Market Share (2026)
Detected reviews and ratings usage across 1,311 UK e-commerce companies, with Trustpilot ahead on 38.7% of detected installs.
Across 61,187 trading UK e-commerce companies, 1,311 have a detectable Reviews & ratings system, with 11 systems represented. Trustpilot has the largest footprint at 38.7% (507), followed by Judge.me at 20.1% (264), Reviews.io at 15.7% (206), Feefo at 11.6% (152), Yotpo at 9.5% (125) and Trustindex at 7.2% (95).
Read more
Trustpilot also ranks first in each employee band: 39.2% among Under 10 employees, 36.5% among 10–50 employees and 48.8% among Over 50 employees. The larger-company band is small in count, at 43 companies, but it is where Trustpilot’s share is highest.
The remaining footprint is thinly spread. Bazaarvoice appears at 2.1% (27), Rich Plugins Reviews at 1.8% (24), and 3 further systems cover 13 companies.
1,311
e-commerce with detected Reviews & ratings
Of 61,187 UK e-commerce
2.1%
Detection rate
2026
11
Systems detected
In this category
38.7%
Leader share
Trustpilot
UK E-Commerce Reviews & ratings market share
Share of the 1,311 UK E-Commerce with a detectable system. As of June 2026.
Reviews & ratings compared
| System | UK E-Commerce | Share | Median headcount | London share | Typical profile |
|---|---|---|---|---|---|
| Trustpilot | 507 | 38.7% | 6 | 17% | Small teams, largest usage share |
| Judge.me | 264 | 20.1% | 7 | 20.8% | Small teams, 20.1% share |
| Reviews.io | 206 | 15.7% | 7 | 14.1% | Small teams, 15.7% share |
| Feefo | 152 | 11.6% | 5 | 15.1% | Five-person teams, 11.6% share |
| Yotpo | 125 | 9.5% | 8 | 28.8% | Eight-person teams, London-skewed usage |
| Trustindex | 95 | 7.2% | 7 | 12.6% | Small teams, 7.2% share |
| Bazaarvoice | 27 | 2.1% | — | — | Buy these companies as a spreadsheet → |
| Rich Plugins Reviews | 24 | 1.8% | — | — | Buy these companies as a spreadsheet → |
| MyReviews | 7 | 0.5% | — | — | Buy these companies as a spreadsheet → |
| Inffuse Testimonials | 6 | 0.5% | — | — | Buy these companies as a spreadsheet → |
| VocalReferences | 3 | 0.2% | — | — | Buy these companies as a spreadsheet → |
Systems detected below the page threshold appear with counts only; their full lists are available in the Firmbase app.
Market leader by size
The leading Reviews & ratings system shifts with company size: among UK E-Commerce with under 10 employees, Trustpilot leads at 39.2% of the 862 with a detectable system; among UK E-Commerce with 10–50 employees, Trustpilot leads at 36.5% of the 406 with a detectable system; and among UK E-Commerce with over 50 employees, Trustpilot leads at 48.8% of the 43 with a detectable system.
Under 10 employees
39.2% of band
Micro e-commerce companies make up the largest band, with 862 companies. Trustpilot has the largest footprint at 39.2%, while Judge.me, Reviews.io, Feefo, Yotpo and Trustindex compete across smaller teams.
10–50 employees
36.5% of band
Small e-commerce operators account for 406 companies in this band. Trustpilot is first at 36.5%, with Judge.me and Reviews.io forming the next visible layer of usage.
Over 50 employees
48.8% of band
Larger e-commerce companies are a small cohort here, with 43 companies. Trustpilot has 48.8% share in this band, leaving the rest of the market split across fewer deployments.
How Reviews & ratings usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
All product names are trademarks of their respective owners. Firmbase is not affiliated with, sponsored by, or endorsed by any trademark owner.
UK E-Commerce by Reviews & ratings
Related directories
Frequently asked questions
What is the most-used Reviews & ratings among UK e-commerce companies?
How many UK e-commerce companies have a detectable Reviews & ratings?
What is a Reviews & ratings?
How is Reviews & ratings usage detected?
Which has more UK e-commerce companies, Trustpilot or Judge.me?
What is the best Reviews & ratings for UK e-commerce companies?
Buy all 1,311 companies as a spreadsheet.
One Excel/CSV file with company details, websites and key data — yours to download and use.