Healthcare Companies Using Qualtrics in the UK: 164 Active Firms (2026)
Healthcare providers in the UK use web-based survey and experience-management tools to collect patient, staff and service feedback.
For healthcare operators, an enterprise experience-management platform usually sits between the public website, contact-centre workflows and internal governance teams. Adoption tends to signal that feedback is handled as an operational control rather than an occasional form: named owners in patient experience, HR or service quality; consent and retention policies; and reporting lines that reach clinic, hospital or care-home management. The fit is clearest among multi-site providers, diagnostics operators and specialist clinics with enough patient volume to justify configured journeys, role-based access and recurring analysis. Smaller users appear to be using the same stack to formalise complaints handling, post-appointment feedback and staff-listening programmes without building survey infrastructure themselves.
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Across UK healthcare providers running this experience-management stack, 164 companies are actively trading. Reported employment totals 1,419 people. The stack ranks first in the sector's surveys category at 50.2%, followed by other tools at 25.4%, 12.2%, 7.3% and 5.5%. Registered-office skew is relatively spread: London accounts for 17.7%, the North West 15.2%, Northern Ireland 11.6%, the West Midlands 10.4% and the East Midlands 7.9%.
Where providers carry on CQC-regulated activities in England, registration sits with the legal entity, its regulated activities and its locations under the Health and Social Care Act 2008 framework. The Care Quality Commission states that providing a regulated activity without registration is an offence, and some providers must also have a registered manager as a condition of registration. Survey platforms can sit near patient identifiers, staff views and complaints, so procurement tends to involve information governance, access controls, retention periods and processor terms rather than only marketing or web teams.
Adoption appears tied less to a desire for more forms and more to governance: providers want feedback trails that can be routed to site managers, quality teams and HR without fragmenting audit evidence. The cohort also looks skewed towards operating businesses rather than software sellers, so vendor changes may come through procurement renewals, web-platform rebuilds and consolidation of HR, payments and marketing tools. Smaller providers may retain lighter survey products where volumes are modest, while multi-site operators tend to favour systems that impose workflow discipline. Regulatory scrutiny of patient experience and complaints handling should keep the category present, but migration is likely to be gradual.
What’s in the file
One row per company, 50+ columns — everything below plus each company’s verified directors, from Companies House filings.
Company data
Verified directors — included
Adoption by company size
Adoption of Qualtrics varies by company size across the trading UK healthcare companies in this cohort. 0% of the 111,909 companies with under 10 employees run Qualtrics (0 detected). 0% of the 8,369 companies with 10–50 employees run Qualtrics (0 detected). 0% of the 2,053 companies with over 50 employees run Qualtrics (0 detected).
164
Active firms
2026
50.2%
Of detected Surveys share
UK healthcare
9
Median headcount
Filed accounts
311
Verified directors
Across this cohort
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Key facts
About 1% of the trading cohort reports turnover above £5M (2 of 164 firms) — the rest sits below that revenue band.
3% of the cohort was incorporated since 2022 (5 firms), so a sizeable share is in its first few filing cycles.
Detected survey-platform usage is concentrated: the platform profiled here accounts for 50.2% (164) of 327 healthcare providers with a detectable system.
Registered-office skew is not purely London-centric: London accounts for 17.7% (29), followed by the North West at 15.2% (25) and Northern Ireland at 11.6% (19).
Stack overlap is clustered, with one co-detected technology appearing on 97.0% (159) of sites and two more each appearing on 95.7% (157).
In England, providers carrying on a CQC-regulated activity must register with the CQC; providing a regulated activity without registration is an offence.
ONS provisional estimates put UK current healthcare expenditure at approximately £317 billion in 2024, including £258 billion of government-financed healthcare.
Surveys market share among UK Healthcare
Share of the 327 UK Healthcare with a detectable system. As of June 2026.
What else do Qualtrics-running Healthcare run?
Share of the 164 Qualtrics-running UK companies where each technology was also detected. As of June 2026.
Where Qualtrics Healthcare are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
9
Median headcount
£580K
Median UK turnover
1.2%
Above £5M turnover
5
Incorporated since 2022
Verified directors — included in the file
Director names and roles for these 265 companies, alongside financials and websites, in one Excel + CSV file.
Top UK Healthcare using Qualtrics
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 5 filingsFinancial Health
StrongStrong · Hiring · 5% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides domiciliary home care services including mainstream home care, live-in care, extra care, complex care, and reablement support, delivering personal care and assistance to individuals…
Serves local authorities and NHS commissioners arranging adult social care, including home care, live-in support, extra care, complex care and reablement packages.
Financial Health
StableStable · -58% CAGR over 5y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
HealthyHealthy · -1% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsServes a mix of B2C and B2B customers: adults needing domiciliary, complex or live-in care, their families, and health and social care providers seeking interim or permanent staff.
Financial Health
DistressedDistressed · -50% CAGR over 2y
Location
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Provides dialysis treatment and kidney care services through a network of clinics, including in‑centre haemodialysis and holiday dialysis arrangements for travelling patients, supported by clinical…
Serves people requiring dialysis and kidney care in the UK, including regular clinic patients and visitors needing holiday dialysis, plus their families and carers.
Location
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Financial sub-scores
Computed from 3 filingsFinancial Health
StrongStrong
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
HealthyHealthy · Hiring · 16% CAGR over 4y
Location
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Financial sub-scores
Computed from 4 filingsOperates general practitioner surgeries providing primary healthcare services, including patient consultations, appointment requests, repeat prescriptions, referrals, and access to NHS health…
Serves NHS patients and local residents in Morecambe, Heysham and Westgate, including people seeking appointments, wellbeing support, self-referral information and general practice access.
Financial Health
WeakWeak · -3% CAGR over 3y
Location
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Financial sub-scores
Computed from 4 filingsFinancial Health
StableStable · -80% CAGR over 3y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
HealthyHealthy · 1% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
StableStable · -1% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
StableStable · -8% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
WeakWeak · -43% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides general practice healthcare services including GP consultations, chronic disease management clinics for conditions such as asthma and diabetes, minor surgery and minor injury treatment,…
Serves NHS patients and prospective registered patients in Wickham Market, Rendlesham and surrounding rural areas, including adults, children, chronic disease patients and people needing routine GP…
Financial Health
WeakWeak · -16% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
StrongStrong · Hiring · 11% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
HealthyHealthy · -65% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
StableStable · Hiring · 90% CAGR over 4y
Location
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Financial Health
N/AN/A
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
StableStable · Hiring · 5% CAGR over 4y
Location
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Financial Health
N/AN/A
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
WeakWeak · -4% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsFinancial Health
WeakWeak · Hiring · 180% CAGR over 2y
Location
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Financial sub-scores
Computed from 4 filingsProvides psychiatric and psychological services including mental health assessments, diagnosis and treatment for adults and children. Offers virtual consultations, therapy, psychopharmacology and…
Serves private individuals and families seeking mental health support, including adults, children and adolescents with conditions such as ADHD, autism, anxiety, depression or trauma, through virtual…
Financial Health
StrongStrong · Growing, Hiring · 73% CAGR over 4y
Location
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Financial sub-scores
Computed from 4 filingsFinancial Health
StrongStrong · Growing, Hiring · 6% CAGR over 3y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
HealthyHealthy · -6% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
StableStable · Hiring · 23% CAGR over 4y
Location
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Financial sub-scores
Computed from 4 filingsFinancial Health
WeakWeak · -79% CAGR over 3y
Location
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Computed from 3 filingsProvides home care and social care services for people living at home, including personal care, home help and self-directed support. Delivers specialised support for complex health needs, dementia,…
Serves individuals and families in Scotland needing care at home, including social care users with self-directed support budgets and people with complex, palliative, end-of-life or dementia care…
Financial Health
HealthyHealthy · -2% CAGR over 2y
Location
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Financial sub-scores
Computed from 2 filingsFinancial Health
HealthyHealthy · 8% CAGR over 1y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
HealthyHealthy · 1% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
StableStable · -68% CAGR over 4y
Location
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Computed from 5 filingsFinancial Health
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Computed from 5 filingsFinancial Health
StableStable · -63% CAGR over 5y
Location
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Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
StrongStrong · Hiring · 19% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
HealthyHealthy
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
WeakWeak · -68% CAGR over 4y
Location
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Computed from 5 filingsProvides medical assessment and treatment for back and neck pain, offering clinical evaluation and management of spinal conditions through specialist consultations, rehabilitation, and non-surgical…
Financial Health
StableStable · 0% CAGR over 4y
Location
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Computed from 4 filingsFinancial Health
StrongStrong · Growing, Hiring · 14% CAGR over 3y
Location
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Computed from 2 filingsFinancial Health
StrongStrong · Growing · 0% CAGR over 1y
Location
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Computed from 5 filingsFinancial Health
StableStable · -5% CAGR over 3y
Location
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Computed from 5 filingsFinancial Health
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Computed from 4 filingsFinancial Health
StrongStrong · Hiring · 9% CAGR over 3y
Location
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Computed from 5 filingsFinancial Health
HealthyHealthy · -73% CAGR over 4y
Location
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Computed from 5 filingsFinancial Health
StrongStrong · Hiring · 11% CAGR over 4y
Location
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Computed from 5 filingsFinancial Health
StableStable · Hiring · 3% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
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Location
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Financial sub-scores
Computed from 3 filingsFinancial Health
StableStable · -29% CAGR over 2y
Location
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Computed from 5 filingsFinancial Health
StableStable · Hiring · 76% CAGR over 4y
Location
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How Qualtrics usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. healthcare companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of healthcare companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Qualtrics is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
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Frequently asked questions
How many UK healthcare companies use Qualtrics?
What share of UK healthcare companies run Qualtrics?
How is Qualtrics usage detected?
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