Insurance Broking Companies Using Google Tag Manager in the UK: 432 Active Firms (2026)
Insurance broking firms running website tag-management tools place and advise on insurance cover while measuring digital enquiry journeys across the UK.
For insurance brokers, tag management sits between the public website, quote forms, analytics tools and paid-media accounts. It lets marketing and compliance teams add or change tracking without asking a web developer to edit every page, while keeping a clearer record of which tags fire during enquiry journeys. Adoption tends to signal a broker with a direct-channel posture: it cares about attribution, conversion leakage and form abandonment, not just referral traffic. The buying centre is usually marketing or digital, with compliance involved where cookies, consent records and financial promotions meet regulated distribution.
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Across the UK, 432 actively trading insurance broking firms are detected running this tag-management system on their websites. Within detected tag-manager usage for the sector, it accounts for 99.1%, making it the clear default rather than a niche implementation. The registered-office pattern is not simply a London story: South East firms make up 18.1% of the cohort, London 16.0%, North West 13.0%, East of England 11.8% and South West 10.6%. Reported employment is modest in aggregate, with 2,243 people across firms that disclose headcount, consistent with a long tail of specialist brokerages alongside a smaller scaled group.
Insurance broking brings the tag stack into a regulated sales process, rather than a purely informational website. FCA authorisation for general insurance intermediaries covers governance, threshold-conditions compliance, financial forecasts, client-money arrangements where relevant and Consumer Duty readiness. The same expectations shape digital measurement: enquiry tracking, referral attribution and call-back forms need consent handling, auditability and a defensible link between commission, service and fair value. BIBA represents brokers in discussions with the FCA and other regulatory bodies, while supervisory attention continues to sit on appointed-representative oversight, client-money safeguarding and wind-down planning.
Adoption appears likely to stay tied to practical website work rather than abstract marketing ambition. Brokers with quote forms, call-back journeys and paid acquisition tend to need centralised tag governance; smaller advice-led firms may keep simpler sites until channel mix forces change. The direction of travel has been towards tighter consent controls, fewer uncontrolled scripts and closer scrutiny of outsourced digital agencies. Consolidation among broker groups may also reduce stack variety, as acquired firms are moved onto shared web platforms and common reporting processes. The constraint is not usually appetite for measurement, but the compliance burden that follows better measurement.
What’s in the file
One row per company, 50+ columns — everything below plus each company’s verified directors, from Companies House filings.
Company data
Verified directors — included
Active director count is the full Companies House board, so it can be higher than the number of names listed — we leave out nominee and formation-agent directors, who aren’t worth contacting. It’s blank for the small number of companies whose officers we haven’t fetched yet.
You’re charged per business, not per row. Where a business trades through several registered companies you get every one, and the Group Primary column marks one row per business — filter to those and the count matches your invoice. Rows sharing a website are not automatically one business: franchises and multi-site operators each count separately, and where names don’t prove a relationship we count them apart rather than guess.
Adoption by company size
Adoption of Google Tag Manager rises with company size across the trading UK insurance broking companies in this cohort. 7.8% of the 4,059 companies with under 10 employees run Google Tag Manager (318 detected). 32.7% of the 324 companies with 10–50 employees run Google Tag Manager (106 detected). 35% of the 20 companies with over 50 employees run Google Tag Manager (7 detected). That is a 27.2% gap between the over 50 employees and under 10 employees bands.
432
Active firms
2026
99.1%
Of detected Tag managers share
UK insurance broking
5
Median headcount
Filed accounts
925
Verified directors
Across this cohort
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Key facts
About 3% of the trading cohort reports turnover above £5M (14 of 432 firms) — the rest sits below that revenue band.
5% of the cohort was incorporated since 2022 (23 firms), so a sizeable share is in its first few filing cycles.
Within insurance broking, this tag manager accounts for 99.1% (432) of 436 firms with a detectable tag-management system, compared with 2.1% (9) for the other detected system.
The cohort is weighted towards the South East 18.1% (78), London 16.0% (69), North West 13.0% (56), East of England 11.8% (51) and South West 10.6% (46).
65.7% (284) also run a content-management system, 46.3% (200) also run web analytics, and 44.7% (193) also run anti-bot form protection.
The FCA authorisation route for general insurance intermediaries covers threshold-conditions compliance, governance, financial forecasts, client-money arrangements where relevant and Consumer Duty readiness.
BIBA says UK brokers write £105.5 billion in gross written premium across all lines of business and arrange 94% of commercial-lines business.
Tag manager market share among UK Insurance Broking
Share of the 436 UK Insurance Broking with a detectable system. As of June 2026.
What else do Google Tag Manager-running Insurance Broking run?
Share of the 432 Google Tag Manager-running UK companies where each technology was also detected. As of June 2026.
Where Google Tag Manager Insurance Broking are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
5
Median headcount
£309.8K
Median UK turnover
3.2%
Above £5M turnover
23
Incorporated since 2022
Verified directors — included in the file
Director names and roles for these 838 businesses, alongside financials and websites, in one Excel + CSV file.
Top UK Insurance Broking using Google Tag Manager
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 5 filingsProvides insurance brokerage services for businesses and private clients, arranging sector‑specific cover such as cyber, professional indemnity, marine cargo and directors’ liability, alongside…
Serves businesses across aviation, care, charity, construction, manufacturing, media/tech, motor trade, property, rail, transport, healthcare and professional sectors, plus property owners and…
Financial Health
StrongStrong · Growing, Hiring · 29% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides insurance broking, claims support and risk management services. Arranges commercial and specialist insurance programmes for sectors including construction, retail, manufacturing, transport…
Serves corporate and global businesses, SMEs and private clients, including high-net-worth individuals, across sectors such as food and drink, retail, leisure, construction, life sciences,…
Financial Health
StableStable · -67% CAGR over 4y
Location
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- Coversure06652445
Financial sub-scores
Computed from 4 filingsProvides insurance brokerage services, arranging commercial, property, and motor insurance policies. Offers cover including public liability, employers’ liability, fleet, landlord, and professional…
Serves businesses and individuals in York, including business owners, taxi and commercial vehicle drivers, motor traders, landlords and property owners.
Financial Health
StableStable · Hiring · 27% CAGR over 3y
Location
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Financial sub-scores
Computed from 5 filingsProvides insurance brokerage services for businesses, arranging commercial policies including property, liability, professional indemnity, cyber, and directors’ and officers’ cover. Specialises in…
Serves UK-based businesses, especially construction firms, charities and community groups, engineering companies, media agencies, nurseries, tradesmen and contractors, property owners, developers,…
Financial Health
StableStable · -66% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides commercial and personal insurance brokerage services, arranging policies including property, liability, professional indemnity, cyber, motor fleet and business interruption insurance.…
Serves UK businesses of all sizes, from start-ups to multinationals, plus property owners and private clients. Also targets independent insurance brokers seeking an appointed representative network.
Financial Health
StableStable · 1% CAGR over 4y
Location
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Computed from 5 filingsProvides insurance brokerage services for businesses and individuals. Arranges commercial policies including property owners, professional indemnity, cyber, motor fleet and contractors insurance,…
Serves small enterprises, growing firms and established commercial organisations across Hampshire, Dorset and Norwich, plus private individuals around Chandler’s Ford and Hampshire.
Financial Health
StrongStrong · Growing, Hiring · 41% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides insurance brokerage services for businesses, charities and individuals. Advises on and arranges policies including commercial, contractors, manufacturing, property owners, cyber, household,…
Serves charities, commercial businesses in care, contracting, manufacturing, engineering, property and technology sectors, plus personal insurance customers including high-net-worth individuals,…
Financial Health
HealthyHealthy · Hiring · 9% CAGR over 4y
Location
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Financial sub-scores
Computed from 4 filingsProvides insurance brokerage services for businesses and individuals, arranging policies including property, liability, motor, marine, professional indemnity and management liability cover. Also…
Serves businesses and individuals seeking insurance cover, with a B2B focus on firms in care, construction, education, manufacturing, property and technology, plus buyers needing commercial property,…
Financial Health
HealthyHealthy · -5% CAGR over 3y
Location
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Financial sub-scores
Computed from 5 filingsProvides insurance broking services, arranging specialist cover including professional indemnity, cyber and management liability, high‑value home and motor insurance, farms and estates cover, and…
Serves a mix of UK professional firms, commercial businesses, charities, farms and estates, plus high-net-worth private clients, family offices and owners of valuable homes, vehicles, art and equine…
Financial Health
StrongStrong · Hiring · 8% CAGR over 4y
Location
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Financial sub-scores
Computed from 4 filingsProvides independent insurance brokerage services for businesses, advising on coverage and arranging policies such as liability, property damage, cyber, cargo, goods in transit, and directors and…
Serves businesses in Northamptonshire and beyond, especially construction, property, manufacturing, engineering, technology, food and drink, retail, wholesale, logistics and haulage firms.
Financial Health
StrongStrong · Growing, Hiring · 6% CAGR over 3y
Location
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Computed from 5 filingsArranges and brokers insurance policies for corporate clients, SMEs, freelancers and private individuals. Provides commercial, property, construction and specialist risk cover, international…
Serves UK businesses from global organisations and corporates to SMEs, freelancers and independent retailers, with sector focus including real estate, construction, blocks of flats, florists, post…
Financial Health
StrongStrong · Growing, Hiring · 10% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsActs as an insurance broker arranging commercial and personal insurance policies. Advises clients on risk management and places cover including marine, property, cyber, health, motor and high‑value…
Serves businesses and private clients, including SMEs, marine trades, schools, property and construction firms, technology/life science companies, visitor attractions, charities, and high-net-worth…
Financial Health
HealthyHealthy · Hiring · 6% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsProvides insurance brokerage services for businesses and individuals, arranging policies including commercial combined, public liability, professional indemnity, property, motor, travel, and…
Serves UK businesses, landlords, property owners and consumers seeking insurance, including hospitality, retail, manufacturing, offices, tradespeople, fleets and personal vehicle/home cover, plus…
Financial Health
HealthyHealthy · Growing · 0% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsActs as an independent insurance broker advising on and arranging general insurance policies. Offers cover for property owners, professional indemnity, liability, cyber risks, media production,…
Serves UK businesses and private clients, including property owners, SMEs in retail, hospitality, wholesale and manufacturing, contractors, media producers, technology firms, professionals, and…
Financial Health
StrongStrong · Growing, Hiring · 17% CAGR over 4y
Location
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Computed from 3 filingsProvides insurance brokerage and risk management services for businesses and private clients, arranging commercial, specialist sector and personal insurance policies including liability, property,…
Serves UK businesses across sectors such as construction, care, hospitality, media, technology, food and drink, plus private clients with high-value homes, vehicles, art, jewellery and other assets.
Financial Health
HealthyHealthy · -9% CAGR over 2y
Location
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Computed from 5 filingsActs as an independent insurance broker arranging commercial and personal insurance policies. Provides advice and access to insurers for cover including construction, cyber, professional indemnity,…
Serves SMEs and commercial clients in Buckinghamshire and nationwide, including construction, healthcare, manufacturing, logistics, motor trade, property owners and tradespeople, plus private clients…
Financial Health
StrongStrong
Location
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Computed from 5 filingsActs as an insurance broker arranging commercial insurance policies for businesses, contractors, tradespeople and landlords. Offers cover including public and employers’ liability, professional…
Serves businesses, contractors, tradespeople, motor fleet operators, landlords and property owners, including retailers, restaurants, salons, manufacturers, builders, couriers, hauliers and…
Financial Health
StrongStrong · Growing, Hiring · 19% CAGR over 4y
Location
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Computed from 5 filingsActs as an insurance brokerage arranging business and personal insurance policies. Provides advice and sources cover including home, landlords, construction, agricultural, professional, motor trade…
Serves businesses of all sizes and private clients across the UK, including agriculture, charities, care, construction, professional services, leisure, manufacturing, haulage, property, retail,…
Financial Health
HealthyHealthy · -4% CAGR over 4y
Location
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Computed from 3 filingsActs as an independent insurance broker providing advice and arranging commercial and personal insurance policies. Covers areas such as motor, home, landlord, fleet, professional indemnity, cyber,…
Serves personal and commercial insurance clients, including farmers, landlords, property owners, tradespeople, shops, offices, schools, pubs, hotels, care homes, motor trade firms, fleet operators…
Financial Health
StrongStrong · Growing, Hiring · 6% CAGR over 2y
Location
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Computed from 5 filingsProvides insurance brokerage services for businesses and individuals, arranging policies including liability, property, motor fleet, professional indemnity, cyber, travel, home and caravan insurance,…
Serves UK businesses across industry and commerce, including manufacturing, food and drink, construction, transport, education, charities, retail, leisure, life sciences and technology, plus…
Financial Health
HealthyHealthy · -66% CAGR over 4y
Location
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Computed from 5 filingsActs as an independent insurance broker arranging commercial, personal and agricultural insurance policies. Offers cover for motor, property, liability, fleet, farm, landlord, travel and specialist…
Serves a mix of B2B and B2C customers: farms and agricultural contractors, SMEs in trades, retail, hospitality, care, motor trade and haulage, landlords/property owners, and private individuals.
Financial Health
StrongStrong · Hiring · 6% CAGR over 4y
Location
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Computed from 5 filingsArranges commercial insurance policies for businesses through a panel of insurers. Provides cover including commercial combined, contractor, motor fleet, professional indemnity, cyber, marine and…
Serves B2B clients across manufacturing, construction, technology, marine and logistics, motor trade, property, wholesale and retail, plus high-net-worth private clients seeking household or motor…
Financial Health
HealthyHealthy · -57% CAGR over 5y
Location
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Computed from 5 filingsProvides insurance brokerage and advisory services, arranging personal and commercial insurance policies including motor, property, travel, marine, cyber, construction and specialist trade cover, and…
Serves SMEs and commercial clients in sectors such as construction, manufacturing, distribution, retail, care, trades and property, alongside individual consumers, private clients, high-net-worth…
Financial Health
HealthyHealthy · 2% CAGR over 4y
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Computed from 4 filingsProvides insurance brokerage services for individuals and businesses, arranging cover such as property insurance, commercial combined policies, professional indemnity, liability, contractors all…
Serves individuals, property owners and developers, landlords, start-ups and established businesses across the Home Counties, including contractors, tradespeople, retailers, offices, pubs,…
Financial Health
StrongStrong · Growing · 0% CAGR over 3y
Location
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Computed from 3 filingsProvides insurance brokerage services for businesses and individuals, arranging policies such as public liability, professional indemnity, commercial property, motor fleet, hospitality, and…
Serves SMEs and specialist commercial clients in hospitality, property, motor trade, manufacturing, distribution and trades, alongside private individuals with high-value homes, holiday homes,…
Financial Health
StrongStrong · Growing, Hiring · 34% CAGR over 2y
Location
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Computed from 5 filingsProvides insurance brokerage services for small businesses, freelancers, sole traders, charities and community groups. Offers policies including professional indemnity, public liability, employers’…
Serves UK small businesses, freelancers, sole traders, contractors, limited companies, charities, not-for-profits, clubs and community groups across professional, creative, care, retail, trades and…
Financial Health
HealthyHealthy
Location
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Computed from 3 filingsArranges commercial insurance policies and provides risk management support for businesses. Covers areas including professional indemnity, motor, property, marine cargo, and package insurance, and…
Serves UK and European businesses needing commercial risk cover, including professional firms and clients with motor, property, package or marine cargo exposures, alongside individuals seeking home…
Financial Health
HealthyHealthy · Hiring · 34% CAGR over 2y
Location
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Computed from 3 filingsProvides insurance brokerage and risk management services for businesses and private clients, arranging policies including commercial property, liability, cyber, directors’ and officers’,…
Serves businesses, farms, first aid training providers and private clients in Yorkshire, the North East and beyond, with customer segments including construction firms, engineers, company directors,…
Financial Health
StrongStrong
Location
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Computed from 4 filingsProvides insurance brokerage services for businesses and individuals, including corporate risk, fleet and SME business cover, high‑net‑worth home and motor insurance, and trade credit insurance, with…
Serves Scottish SMEs and corporate clients needing business, fleet and trade credit insurance, with sector focus on hospitality, construction, haulage and care homes, alongside high-net-worth…
Financial Health
HealthyHealthy · Growing · 0% CAGR over 3y
Location
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Computed from 5 filingsProvides insurance brokerage and risk management services for public sector bodies and corporate organisations. Arranges policies including charity, landlord, terrorism and corporate insurance, and…
Serves public sector bodies, charities and corporate organisations, including local authorities, NHS trusts, education providers, housing associations, drainage authorities, green energy firms,…
Financial Health
StrongStrong · Growing, Hiring · 21% CAGR over 4y
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Computed from 4 filingsProvides insurance brokerage services for businesses and high-net-worth individuals, arranging policies such as commercial property, liability, motor fleet, cyber, professional indemnity and charity…
Serves businesses of varied sizes across sectors including charities, construction, engineering, hospitality, manufacturing, wholesale and distribution, plus landlords, property owners, tradesmen and…
Financial Health
HealthyHealthy · -78% CAGR over 3y
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Computed from 5 filingsActs as an insurance broker arranging commercial and personal insurance policies. Provides cover for fleets, couriers, motor trade, property, care homes, hospitality businesses, tradespeople and…
Serves UK businesses across care, fleet, property, hospitality, manufacturing, leisure, trades and high-risk sectors, plus private clients with specialist vehicle or holiday home needs.
Financial Health
HealthyHealthy · Hiring · 7% CAGR over 5y
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Computed from 4 filingsActs as an independent insurance broker arranging business and personal insurance policies. Offers cover including commercial combined, motor, professional indemnity, cyber, property, travel and life…
Serves SMEs, corporate organisations and individual consumers seeking cover, including construction firms, contractors, landlords, hospitality venues, motor traders, shops, offices, tradespeople,…
Financial Health
StrongStrong · Hiring · 18% CAGR over 3y
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Computed from 3 filingsProvides insurance brokerage services arranging policies for cars, classic cars, motorcycles, vans, motorhomes, campervans, caravans and other leisure vehicles, as well as home, travel and commercial…
Serves UK consumers including car, motorcycle, classic vehicle, motorhome, campervan, caravan, horsebox and van owners, plus homeowners and some commercial insurance buyers.
Financial Health
HealthyHealthy · Profitable · -20% CAGR over 2y
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Computed from 5 filingsArranges personal and commercial insurance policies, including home, specialist vehicle, travel, landlord, pet and collections cover, as well as business policies such as property, liability, fleet,…
Serves a mix of UK consumers seeking personal insurance and businesses needing commercial cover, including property owners, landlords, vehicle owners, offices, surgeries, contractors, shops, motor…
Financial Health
HealthyHealthy · 0% CAGR over 5y
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Computed from 5 filingsProvides insurance brokerage services offering quotes and policies for motor, home, landlord and business cover. Arranges car, van, bike and fleet insurance, property and liability cover, breakdown…
Serves UK consumers and businesses, including drivers, homeowners, landlords, tenants, tradespeople, hospitality, retail, care, nurseries, motor trade, fleet operators, manufacturers, wholesalers and…
Financial Health
HealthyHealthy · Growing, Hiring · 5% CAGR over 4y
Location
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Computed from 5 filingsProvides insurance brokerage services for businesses and individuals, arranging commercial and personal cover including property, fleet and vehicle, aviation, professional indemnity, cyber liability,…
Serves commercial and personal insurance buyers, including UK businesses in aviation, hospitality, retail, manufacturing, construction, property, marine, wholesale and diplomatic sectors, plus…
Financial Health
StrongStrong · Hiring · 21% CAGR over 4y
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Computed from 3 filingsProvides insurance brokerage and advisory services, arranging non‑investment insurance policies for sectors including haulage and logistics, passenger and community transport, motor trade,…
Sells to UK businesses and organisations needing specialist commercial insurance, especially logistics, haulage and distribution firms, coach, taxi and passenger transport operators, community…
Financial Health
HealthyHealthy · 0% CAGR over 2y
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Computed from 5 filingsProvides business insurance policies for self‑employed individuals and companies, including professional indemnity, public liability, medical malpractice, cyber liability, employers’ liability,…
Serves self-employed professionals, limited companies, partnerships, groups and students in the UK, particularly in aesthetics, hair and beauty, therapy, coaching, fitness, cleaning, creative,…
Financial Health
StrongStrong · Growing, Hiring · 19% CAGR over 4y
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Computed from 3 filingsProvides insurance brokerage services, arranging commercial and personal insurance policies including marine, property, motor trade, hospitality, healthcare, construction and cyber cover, and…
Serves corporate and SME clients, public-sector bodies and private clients, with sector focus on real estate, construction, events, hospitality, travel, healthcare, marine, motor trade, professional…
Financial Health
HealthyHealthy · Profitable, Hiring · 17% CAGR over 2y
Location
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Computed from 4 filingsProvides commercial insurance brokerage services for businesses, arranging cover such as property, liability, construction and motor fleet insurance. Advises clients on policy selection, manages…
Serves UK businesses seeking commercial insurance, with emphasis on construction firms, property owners/operators, manufacturers and companies with motor fleets, from small local businesses to large…
Financial Health
HealthyHealthy · Hiring · 12% CAGR over 3y
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Computed from 5 filingsActs as an insurance broker arranging motor trade and business insurance policies. Provides quotes and cover for road risk, motor fleet, public and employers’ liability, commercial combined,…
Serves UK SMEs and trades, especially motor traders, mechanics, fleet operators, retailers, property owners and tradespeople, alongside consumers seeking personal vehicle, home, travel, pet or…
Financial Health
HealthyHealthy · Hiring · 11% CAGR over 5y
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Computed from 3 filingsActs as an insurance broker arranging agricultural, commercial and personal insurance policies. Provides cover for farms and smallholdings, tractors and quads, equine activities, SME businesses, and…
Serves farmers, smallholders, rural enterprises and SMEs in Wales, including diversified farms, equine businesses, shops, salons and hotels, alongside individuals seeking personal cover.
Financial Health
HealthyHealthy · Profitable · 5% CAGR over 2y
Location
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Computed from 3 filingsProvides insurance brokerage services for businesses and individuals, arranging policies such as commercial property, liability, cyber, fleet and high‑value home insurance, alongside life cover,…
Serves businesses from start-ups to multinationals, including life sciences, technology, recruitment, marine cargo and logistics firms, alongside high-net-worth individuals and business owners across…
Financial Health
HealthyHealthy · 0% CAGR over 2y
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Computed from 5 filingsActs as an independent insurance broker arranging personal and commercial insurance policies. Offers cover including motor, household, landlords, travel, motor fleet, motor trade, liability, property…
Serves both consumers and businesses seeking insurance, including households, motorists, landlords and travellers, plus SMEs, motor fleets, motor trade firms, property owners and professionals…
Financial Health
StableStable · -3% CAGR over 4y
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Financial sub-scores
Computed from 3 filingsActs as an independent insurance broker arranging business, property and motor insurance policies. Provides cover for tradespeople, fleets, commercial vehicles, landlords and other businesses,…
Sells to small businesses and consumers, especially business owners, fleet operators, tradespeople, security firms, landlords and property owners, as well as motorists seeking personal or commercial…
Financial Health
HealthyHealthy · Growing · 0% CAGR over 2y
Location
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Financial sub-scores
Computed from 3 filingsProvides insurance broking and underwriting services in the Lloyd’s and London market. Offers products including commercial and residential property owners, cyber, professional indemnity, liability,…
Serves UK, Ireland and international insurance brokers seeking Lloyd’s and London Market capacity, including broker panels placing property, cyber, construction, liability and professional indemnity…
Financial Health
HealthyHealthy · -3% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsProvides insurance brokerage services for businesses and individuals, arranging policies such as marine, professional indemnity, fleet, property owners, construction and small business insurance,…
Serves UK businesses including wholesalers, marine trades, fleet operators, property owners, manufacturers, engineering and food firms, construction trades, professional advisers, charities and GP…
Financial Health
HealthyHealthy
Location
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Financial sub-scores
Computed from 5 filingsProvides insurance brokerage services for commercial and personal clients, arranging policies including taxi, motor fleet, haulage and courier insurance, as well as home, travel, property, liability,…
Serves businesses and consumers seeking insurance, including taxi, coach, haulage and courier operators, motor fleets, driving instructors, shops/offices, construction firms, pubs/clubs, event…
Financial Health
StrongStrong · -4% CAGR over 3y
Location
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Financial sub-scores
Computed from 5 filingsArranges commercial and personal insurance policies as an independent broker, including cover for construction, engineering, manufacturing, retail, motor fleets, professional indemnity, cyber risks,…
Serves businesses of all sizes across sectors including construction, manufacturing, retail, engineering, motor trade, logistics, clubs and community centres, plus professionals, landlords and…
Financial Health
StrongStrong · Growing, Hiring · 8% CAGR over 5y
Location
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How Google Tag Manager usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. insurance broking companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of insurance broking companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Google Tag Manager is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
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Frequently asked questions
How many UK insurance broking companies use Google Tag Manager?
What share of UK insurance broking companies run Google Tag Manager?
How is Google Tag Manager usage detected?
What size insurance broking companies use Google Tag Manager in the UK?
What do Google Tag Manager-running insurance broking companies also run?
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