Insurance Broking Companies Using Yoast SEO in the UK: 464 Active Firms (2026)
Insurance broking firms running SEO website tools arrange cover for commercial and personal clients in the UK’s FCA-regulated market.
Organic search sits close to new-business origination for brokers: service pages, niche scheme pages and local office content all have to convert regulated enquiries without over-claiming. Running this SEO plug-in usually points to a web estate built on a mainstream content-management system, maintained by a small marketing function or an external agency rather than a large in-house engineering team. For insurance intermediaries, the tool is less a standalone marketing choice than part of a direct-channel posture: brokers want policyholders, introducers and commercial buyers to find specialist cover pages, submit enquiries and enter a compliant sales process.
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Across the UK, 464 actively trading insurance broking firms are running this SEO system. Reported employment across those adopters totals 1,908 people, which fits a market weighted towards owner-managed and regional intermediaries rather than national groups. Among insurance brokers with an identifiable SEO tool, this system ranks first at 80.1% of 579 identified instances. The registered-office pattern is dispersed but tilted south: London accounts for 17.5% of adopters, followed by the South East at 14.4%, the East of England at 12.5%, the North West at 11.6% and the South West at 11.2%.
FCA authorisation sits behind any digital acquisition journey, because a broker’s website can generate regulated financial-services introductions as well as general marketing leads. General insurance intermediaries have to evidence threshold-conditions compliance, governance, financial forecasts, client-money arrangements where relevant and Consumer Duty readiness. Supervisory attention for brokers tends to fall on fair value, commission relative to value provided, oversight of appointed representatives, client-money safeguarding and wind-down planning. BIBA’s role as a trade body matters here: its compliance work gives smaller intermediaries a route into FCA and wider regulatory-family discussions without turning the website stack itself into the regulated activity.
Adoption appears likely to remain tied to the broker website refresh cycle rather than to stand-alone martech procurement. Many firms in this cohort look commercially mature enough to care about search visibility, but not large enough to justify custom publishing infrastructure. That favours familiar plug-in based SEO, agency maintenance and incremental improvements to service-line content. Pressure from Consumer Duty and fair-value scrutiny may also make brokers more cautious about claims, comparison wording and lead-capture forms. Over time, the choice of SEO tool tends to matter less than whether content governance, analytics and enquiry hand-off are handled consistently across branch, scheme and specialist pages.
What’s in the file
One row per company, 50+ columns — everything below plus each company’s verified directors, from Companies House filings.
Company data
Verified directors — included
Active director count is the full Companies House board, so it can be higher than the number of names listed — we leave out nominee and formation-agent directors, who aren’t worth contacting. It’s blank for the small number of companies whose officers we haven’t fetched yet.
You’re charged per business, not per row. Where a business trades through several registered companies you get every one, and the Group Primary column marks one row per business — filter to those and the count matches your invoice. Rows sharing a website are not automatically one business: franchises and multi-site operators each count separately, and where names don’t prove a relationship we count them apart rather than guess.
Adoption by company size
Adoption of Yoast SEO rises with company size across the trading UK insurance broking companies in this cohort. 8.8% of the 4,059 companies with under 10 employees run Yoast SEO (357 detected). 29.9% of the 324 companies with 10–50 employees run Yoast SEO (97 detected). 45% of the 20 companies with over 50 employees run Yoast SEO (9 detected). That is a 36.2% gap between the over 50 employees and under 10 employees bands.
464
Active firms
2026
80.1%
Of detected SEO share
UK insurance broking
5
Median headcount
Filed accounts
1,040
Verified directors
Across this cohort
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Key facts
About 3% of the trading cohort reports turnover above £5M (18 of 464 firms) — the rest sits below that revenue band.
5% of the cohort was incorporated since 2022 (27 firms), so a sizeable share is in its first few filing cycles.
Within insurance broking, this SEO system is detected on 80.1% (464) of the 579 companies with a detectable SEO system.
London accounts for 17.5% (81) of the detected cohort, followed by South East 14.4% (67) and East of England 12.5% (58).
All detected insurance brokers also run the same content-management platform, while 58.8% (273) have analytics tagging and 39.0% (181) have tag-management tooling.
FCA authorisation for general insurance intermediaries covers threshold-conditions compliance, governance, financial forecasts, client-money arrangements where relevant and Consumer Duty readiness.
BIBA puts broker-placed business at £105.5 billion in gross written premium across all lines and 94% of commercial lines business.
SEO market share among UK Insurance Broking
Share of the 579 UK Insurance Broking with a detectable system. As of June 2026.
What else do Yoast SEO-running Insurance Broking run?
Share of the 464 Yoast SEO-running UK companies where each technology was also detected. As of June 2026.
Where Yoast SEO Insurance Broking are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
5
Median headcount
£310.6K
Median UK turnover
3.9%
Above £5M turnover
27
Incorporated since 2022
Verified directors — included in the file
Director names and roles for these 799 businesses, alongside financials and websites, in one Excel + CSV file.
Top UK Insurance Broking using Yoast SEO
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 2 filingsActs as an independent insurance broker arranging commercial insurance policies for businesses, including construction, cyber, liability, motor fleet, professional indemnity and property cover.…
Serves UK businesses needing commercial insurance, including construction firms, manufacturers, wholesalers, motor fleet and motor trade operators, property owners, engineering businesses, and…
Financial Health
StrongStrong · Growing, Hiring · 150% CAGR over 1y
Location
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Financial sub-scores
Computed from 5 filingsArranges and brokers insurance policies for corporate clients, SMEs, freelancers and private individuals. Provides commercial, property, construction and specialist risk cover, international…
Serves UK businesses from global organisations and corporates to SMEs, freelancers and independent retailers, with sector focus including real estate, construction, blocks of flats, florists, post…
Financial Health
StrongStrong · Growing, Hiring · 10% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsProvides insurance brokerage services for businesses, arranging and advising on non‑investment insurance policies. Offers cover including liability, professional indemnity, cyber, motor fleet,…
Serves UK and international businesses and organisations of all sizes, from SMEs to national blue-chip companies, across sectors including construction, care, hospitality, retail, real estate, motor…
Financial Health
HealthyHealthy · -83% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsActs as an insurance broker arranging business insurance policies through multiple insurers. Offers cover including professional plumber insurance, contractors and tradesmen insurance, club and…
Sells to UK businesses and organisations needing commercial insurance, especially firms in the water and gas sector, plumbers and trades contractors, construction professionals, clubs, charities,…
Financial Health
HealthyHealthy · 0% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsIndependent insurance broker arranging commercial and personal insurance policies, including property, motor fleet, construction, retail, cyber and liability cover. Also provides risk management…
Sells to businesses seeking commercial insurance and risk management, including corporate clients and firms in leisure, hospitality, property, motor trade, construction, engineering, manufacturing,…
Financial Health
HealthyHealthy · -67% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsArranges commercial insurance policies for businesses, including liability, professional indemnity, property owners, motor fleet, and sector‑specific cover such as construction, retail, and landlord…
Serves businesses needing commercial insurance, especially independent SMEs and trade-led firms such as contractors, landlords, manufacturers, retailers, care homes, pubs, takeaways, petrol stations…
Financial Health
StrongStrong · Growing, Hiring · 12% CAGR over 2y
Location
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Financial sub-scores
Computed from 4 filingsProvides insurance brokerage services, arranging commercial, property, and motor insurance policies. Offers cover including public liability, employers’ liability, fleet, landlord, and professional…
Serves businesses and individuals in York, including business owners, taxi and commercial vehicle drivers, motor traders, landlords and property owners.
Financial Health
StableStable · Hiring · 27% CAGR over 3y
Location
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Financial sub-scores
Computed from 3 filingsProvides insurance brokerage services for businesses and private clients, arranging commercial cover for sectors such as construction, manufacturing, logistics, retail and property owners, as well as…
Serves UK businesses in construction, manufacturing, engineering, property ownership, logistics, IT, retail and wholesale, plus private clients with prestige homes or cars and employers seeking…
Financial Health
HealthyHealthy · 0% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsProvides insurance brokerage services for businesses and individuals, arranging policies including liability, property, motor fleet, professional indemnity, cyber, travel, home and caravan insurance,…
Serves UK businesses across industry and commerce, including manufacturing, food and drink, construction, transport, education, charities, retail, leisure, life sciences and technology, plus…
Financial Health
HealthyHealthy · -66% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides insurance brokerage services for businesses, arranging commercial policies including property, liability, professional indemnity, cyber, and directors’ and officers’ cover. Specialises in…
Serves UK-based businesses, especially construction firms, charities and community groups, engineering companies, media agencies, nurseries, tradesmen and contractors, property owners, developers,…
Financial Health
StableStable · -66% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides insurance broking, claims support and risk management services. Arranges commercial and specialist insurance programmes for sectors including construction, retail, manufacturing, transport…
Serves corporate and global businesses, SMEs and private clients, including high-net-worth individuals, across sectors such as food and drink, retail, leisure, construction, life sciences,…
Financial Health
StableStable · -67% CAGR over 4y
Location
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Financial sub-scores
Computed from 4 filingsProvides commercial insurance brokerage services for businesses, arranging cover such as property, liability, construction and motor fleet insurance. Advises clients on policy selection, manages…
Serves UK businesses seeking commercial insurance, with emphasis on construction firms, property owners/operators, manufacturers and companies with motor fleets, from small local businesses to large…
Financial Health
HealthyHealthy · Hiring · 12% CAGR over 3y
Location
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Financial sub-scores
Computed from 3 filingsProvides insurance brokerage services, arranging commercial and personal insurance policies including marine, property, motor trade, hospitality, healthcare, construction and cyber cover, and…
Serves corporate and SME clients, public-sector bodies and private clients, with sector focus on real estate, construction, events, hospitality, travel, healthcare, marine, motor trade, professional…
Financial Health
HealthyHealthy · Profitable, Hiring · 17% CAGR over 2y
Location
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Financial sub-scores
Computed from 3 filingsProvides commercial insurance brokerage and risk management services, arranging policies such as cyber insurance, professional indemnity and property cover. Advises businesses on risk programmes, due…
Serves UK businesses seeking commercial insurance and risk management, from SMEs to corporate clients, including care, construction, agriculture, real estate, energy, retail, transport,…
Financial Health
StableStable · Hiring · 23% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsProvides insurance broking services for commercial and private clients, arranging policies including property, professional indemnity, motor fleet, travel, aviation, yacht and high‑net‑worth home…
Serves businesses across sectors and private clients, including ultra-high-net-worth and international individuals, heritage estates, SMEs, financial institutions, construction firms, retailers,…
Financial Health
HealthyHealthy · 0% CAGR over 4y
Location
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Computed from 5 filingsProvides insurance brokerage, risk management advice, and claims support to businesses. Arranges sector‑specific cover including medical malpractice, product liability for imported goods, and…
Serves businesses and specialist professionals in waste, reuse and recycling, life sciences, technology, events, manufacturing and construction, plus importers, sonographers and healthcare providers.
Financial Health
HealthyHealthy · Hiring · 38% CAGR over 5y
Location
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Financial sub-scores
Computed from 4 filingsActs as a commercial insurance broker arranging policies for businesses, including goods in transit, marine cargo, liability, property, motor fleet, cyber, and professional indemnity insurance, as…
Targets businesses from small enterprises to large industrial operations, including commercial ventures, property owners, logistics and haulage operators, construction firms, motor fleets, motor…
Financial Health
HealthyHealthy · 0% CAGR over 3y
Location
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Computed from 5 filingsProvides commercial and personal insurance brokerage services, arranging policies for businesses and individuals including construction, fleet, cyber, manufacturing, motor trade and retail risks, and…
Serves SMEs, business owners and individuals, with B2B focus on construction, manufacturing, haulage and logistics, motor trade, retail, professional services and fleet operators, primarily in…
Financial Health
HealthyHealthy · Hiring · 21% CAGR over 4y
Location
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Computed from 5 filingsProvides insurance brokerage and advisory services for businesses and individuals, arranging commercial, professional indemnity and financial lines cover, employee benefits and health insurance, and…
Serves SMEs, corporate clients and professional firms across sectors including property, construction, hospitality, motor trade, recruitment, logistics, technology, manufacturing, retail and life…
Financial Health
HealthyHealthy · -67% CAGR over 4y
Location
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Computed from 5 filingsProvides insurance brokerage services for small businesses, freelancers, sole traders, charities and community groups. Offers policies including professional indemnity, public liability, employers’…
Serves UK small businesses, freelancers, sole traders, contractors, limited companies, charities, not-for-profits, clubs and community groups across professional, creative, care, retail, trades and…
Financial Health
HealthyHealthy
Location
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Financial sub-scores
Computed from 5 filingsProvides insurance brokerage services for businesses and individuals, arranging commercial and personal policies including property, motor, professional indemnity, directors and officers, cyber risk…
Serves businesses across the UK, including retailers, manufacturers, wholesalers, transport and freight firms, motor trade, care sector, property owners and construction companies, alongside…
Financial Health
StrongStrong · Growing, Hiring · 15% CAGR over 4y
Location
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Computed from 5 filingsProvides insurance brokerage services for businesses and private clients, arranging sector‑specific cover such as cyber, professional indemnity, marine cargo and directors’ liability, alongside…
Serves businesses across aviation, care, charity, construction, manufacturing, media/tech, motor trade, property, rail, transport, healthcare and professional sectors, plus property owners and…
Financial Health
StrongStrong · Growing, Hiring · 29% CAGR over 4y
Location
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Computed from 5 filingsActs as an insurance broker arranging commercial insurance policies for businesses, contractors, tradespeople and landlords. Offers cover including public and employers’ liability, professional…
Serves businesses, contractors, tradespeople, motor fleet operators, landlords and property owners, including retailers, restaurants, salons, manufacturers, builders, couriers, hauliers and…
Financial Health
StrongStrong · Growing, Hiring · 19% CAGR over 4y
Location
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Computed from 5 filingsArranges personal and commercial insurance policies, including home, specialist vehicle, travel, landlord, pet and collections cover, as well as business policies such as property, liability, fleet,…
Serves a mix of UK consumers seeking personal insurance and businesses needing commercial cover, including property owners, landlords, vehicle owners, offices, surgeries, contractors, shops, motor…
Financial Health
HealthyHealthy · 0% CAGR over 5y
Location
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Computed from 5 filingsProvides specialist insurance brokerage and risk management advice for art‑related clients including artists, galleries, museums, collectors and dealers. Arranges and negotiates insurance policies…
Serves private collectors and high-net-worth households, artists, art and antique dealers, museums, galleries, exhibitions, historic houses and estates, and private offices with art or cultural…
Financial Health
StrongStrong · Growing, Hiring · 6% CAGR over 4y
Location
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Computed from 5 filingsProvides insurance broking services, arranging specialist cover including professional indemnity, cyber and management liability, high‑value home and motor insurance, farms and estates cover, and…
Serves a mix of UK professional firms, commercial businesses, charities, farms and estates, plus high-net-worth private clients, family offices and owners of valuable homes, vehicles, art and equine…
Financial Health
StrongStrong · Hiring · 8% CAGR over 4y
Location
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Computed from 4 filingsProvides insurance brokerage services for businesses and organisations, arranging tailored policies including property, construction, marine cargo, legal indemnity, charity and sector-specific cover.…
Serves business and corporate clients across property, construction, charities, agriculture and rural estates, hospitality, manufacturing, marine cargo, and property development.
Financial Health
StrongStrong · Growing, Hiring · 13% CAGR over 3y
Location
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Computed from 5 filingsProvides insurance brokerage services for businesses, charities and individuals. Advises on and arranges policies including commercial, contractors, manufacturing, property owners, cyber, household,…
Serves charities, commercial businesses in care, contracting, manufacturing, engineering, property and technology sectors, plus personal insurance customers including high-net-worth individuals,…
Financial Health
HealthyHealthy · Hiring · 9% CAGR over 4y
Location
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Computed from 5 filingsProvides insurance brokerage services for businesses and individuals, arranging policies including commercial combined, public liability, professional indemnity, property, motor, travel, and…
Serves UK businesses, landlords, property owners and consumers seeking insurance, including hospitality, retail, manufacturing, offices, tradespeople, fleets and personal vehicle/home cover, plus…
Financial Health
HealthyHealthy · Growing · 0% CAGR over 4y
Location
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Computed from 2 filingsProvides insurance brokerage and advisory services for businesses and private clients, arranging policies such as property, liability, cyber, motor and specialist cover for sectors including…
Serves UK businesses across sectors including construction, care, hospitality, manufacturing, media, technology, rural and leisure, plus private clients with high-value homes, collections, vehicles,…
Financial Health
StrongStrong · Growing, Hiring · 55% CAGR over 1y
Location
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Financial sub-scores
Computed from 4 filingsProvides independent insurance brokerage services for businesses, advising on coverage and arranging policies such as liability, property damage, cyber, cargo, goods in transit, and directors and…
Serves businesses in Northamptonshire and beyond, especially construction, property, manufacturing, engineering, technology, food and drink, retail, wholesale, logistics and haulage firms.
Financial Health
StrongStrong · Growing, Hiring · 6% CAGR over 3y
Location
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Computed from 5 filingsActs as an insurance intermediary offering personal and commercial insurance policies from UK insurers, including home, motor, landlord, travel and commercial property cover, as well as motor…
Serves UK consumers, landlords and small businesses, including homeowners, drivers, travellers, tenants, commercial property owners, shops, offices, pubs, restaurants, tradespeople and…
Financial Health
StableStable · -16% CAGR over 4y
Location
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Computed from 5 filingsArranges and brokers insurance policies for individuals and businesses, including personal insurance, business cover, HGV and LGV driver training insurance, showmen and funfair insurance, and cover…
Serves consumers and businesses seeking insurance, including personal insurance customers, companies needing business cover, HGV/LGV driver training operators, showmen and funfair operators, and…
Financial Health
StrongStrong · Growing, Hiring · 11% CAGR over 4y
Location
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Computed from 4 filingsInsurance broker offering online policies including commercial drone, general aviation and learner driver insurance, with options such as annual, short‑term and pay‑as‑you‑go cover. Provides a web…
Serves a mix of consumers and businesses, including UK commercial drone operators and fleets, learner drivers using family or friends’ cars, aircraft owners and pilots, and customers seeking personal…
Financial Health
StrongStrong · Growing, Hiring · 8% CAGR over 3y
Location
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Computed from 5 filingsProvides insurance brokerage services for businesses and individuals, arranging commercial and personal cover including property, fleet and vehicle, aviation, professional indemnity, cyber liability,…
Serves commercial and personal insurance buyers, including UK businesses in aviation, hospitality, retail, manufacturing, construction, property, marine, wholesale and diplomatic sectors, plus…
Financial Health
StrongStrong · Hiring · 21% CAGR over 4y
Location
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Computed from 3 filingsActs as an insurance broker arranging commercial and personal insurance policies. Advises clients on risk management and places cover including marine, property, cyber, health, motor and high‑value…
Serves businesses and private clients, including SMEs, marine trades, schools, property and construction firms, technology/life science companies, visitor attractions, charities, and high-net-worth…
Financial Health
HealthyHealthy · Hiring · 6% CAGR over 2y
Location
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Computed from 5 filingsProvides insurance brokerage services for businesses, landlords, charities and professionals. Advises clients on risk and arranges policies including business, property, construction, legal and…
Serves UK businesses, landlords and professionals, including charities, care providers, construction trades, legal firms, property owners, faith organisations and specialist contractors.
Financial Health
HealthyHealthy · 0% CAGR over 4y
Location
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Computed from 3 filingsActs as an insurance broker specialising in policies for professional drivers and vehicle businesses, including taxi, fleet, HGV, minibus and motor trade insurance, arranging cover with insurers and…
Serves professional drivers and transport-related businesses, including taxi and private hire drivers, taxi fleets, HGV and minibus operators, chauffeurs, garages, body shops, recovery operators and…
Financial Health
StrongStrong · Growing, Hiring · 16% CAGR over 2y
Location
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Computed from 5 filingsProvides commercial insurance brokerage services, arranging cover through multiple insurers. Offers policies including public liability, professional indemnity, property, motor, contractors, motor…
Serves businesses and individuals, with emphasis on commercial clients such as contractors, motor traders, property owners, professionals, directors and event organisers.
Financial Health
StrongStrong · Growing, Hiring · 11% CAGR over 4y
Location
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Computed from 3 filingsProvides insurance brokerage services arranging motor, fleet, commercial liability and property insurance. Offers cover for taxi and private hire drivers, courier and haulage vehicles, motor trade…
Serves private drivers and commercial clients, including taxi/private hire and courier drivers, fleet operators, haulage firms, landlords, property owners, motor traders, offices, surgeries,…
Financial Health
StrongStrong
Location
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Computed from 5 filingsActs as an independent Lloyd’s insurance broker arranging commercial insurance for businesses. Places risks across sectors including aviation, marine, professional indemnity, product recall, sports…
Serves businesses internationally seeking specialist insurance, including firms in aviation, marine, sports and leisure, and companies needing professional indemnity, product recall, employee…
Financial Health
StrongStrong
Location
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Computed from 4 filingsProvides insurance brokerage services for businesses and individuals, arranging policies such as property owners, construction, cyber, liability, fleet, marine, health, home and professional…
Serves UK businesses and individuals needing insurance, including property owners, landlords, construction firms, care homes, hospitality operators, manufacturers, motor traders, fleet owners,…
Financial Health
HealthyHealthy · 0% CAGR over 3y
Location
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Computed from 3 filingsProvides insurance brokerage services for individuals and businesses, arranging policies including home, motor, travel, personal accident, marine, property owners, motor trade, professional indemnity…
Serves consumers and high-net-worth individuals, plus businesses including care homes, hospitality venues, shops, offices, property owners, motor trade firms, marine operators, farms, energy…
Financial Health
HealthyHealthy · 0% CAGR over 2y
Location
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Computed from 5 filingsProvides insurance and warranty products for construction and property development projects, including structural defects warranties, self‑build insurance, contractors’ all risks cover, performance…
Serves UK property developers, builders, self-build homeowners and housing associations involved in residential or commercial construction projects.
Financial Health
HealthyHealthy · Hiring · 3% CAGR over 4y
Location
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Computed from 3 filingsActs as an insurance broker arranging agricultural, commercial and personal insurance policies. Provides cover for farms and smallholdings, tractors and quads, equine activities, SME businesses, and…
Serves farmers, smallholders, rural enterprises and SMEs in Wales, including diversified farms, equine businesses, shops, salons and hotels, alongside individuals seeking personal cover.
Financial Health
HealthyHealthy · Profitable · 5% CAGR over 2y
Location
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Computed from 3 filingsProvides insurance brokerage services for businesses and private clients, arranging cover such as construction, property owners, cyber, motor, household and high‑value asset insurance, as well as…
Serves corporate and SME clients, construction firms, property owners and landlords, rugby clubs, and private individuals with high-value homes, listed or non-standard properties, second homes,…
Financial Health
HealthyHealthy · Hiring · 5% CAGR over 3y
Location
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Financial sub-scores
Computed from 3 filingsProvides insurance brokerage services for businesses and individuals, arranging policies such as commercial property, liability, cyber, fleet and high‑value home insurance, alongside life cover,…
Serves businesses from start-ups to multinationals, including life sciences, technology, recruitment, marine cargo and logistics firms, alongside high-net-worth individuals and business owners across…
Financial Health
HealthyHealthy · 0% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsProvides insurance brokerage services for businesses and private clients. Advises on risk and insurance needs, arranges commercial and personal policies including property, motor and travel…
Serves businesses, business owners and directors, plus private clients seeking personal insurance, employee benefits or protection products.
Financial Health
StrongStrong · Hiring · 60% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsProvides insurance brokerage services for individuals and businesses, arranging motor, home, travel, commercial, fleet, taxi and cyber liability cover. Offers policy advice and placement with…
Serves a mix of B2C and B2B customers, including local residents, small businesses, tradespeople, professional firms, taxi operators and commercial fleet owners around Hertfordshire and the…
Financial Health
HealthyHealthy · 4% CAGR over 2y
Location
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How Yoast SEO usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. insurance broking companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of insurance broking companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Yoast SEO is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
UK Insurance Broking by SEO
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Frequently asked questions
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How is Yoast SEO usage detected?
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