Insurance Broking Companies Using All in One SEO in the UK: 54 Active Firms (2026)
SEO-using insurance brokers advise on, place and service cover for clients in the UK regulated intermediary market.
For an insurance broker, the SEO layer is usually part of a wider direct-acquisition stack rather than a back-office platform. It helps structure policy pages, local broker content, quote-enquiry journeys and advice-led articles so that search demand can be turned into inbound enquiries. Adoption tends to signal a broker with an editable content site, some reliance on digital lead generation and enough marketing ownership to maintain pages, forms and analytics. The commercial pattern is still fairly lean: owner-managed and small mid-market intermediaries use it to support local visibility, niche commercial schemes and personal-lines acquisition, not to replace relationship-led placement work.
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UK adoption in this insurance-broking slice is modest: 54 actively trading brokers run this SEO system on their public websites. Reported headcount across the cohort is 499, pointing to a tool used mostly by smaller intermediaries rather than enterprise broking groups. Within detected SEO tooling for insurance brokers, the system ranks third, with a 9.3% sector share. Registered addresses are weighted toward London at 22.2%, followed by the North West and Yorkshire and The Humber at 16.7% each, and the South East at 14.8%.
FCA authorisation is the main market-structure constraint for these firms, because insurance broking is a regulated intermediary activity rather than a pure referral business. Applicants for general insurance intermediary permissions need to evidence threshold-conditions compliance, governance, financial forecasts and, where relevant, client-money arrangements. Consumer Duty sits close to the website channel: policy content, enquiry forms and search-led landing pages have to avoid implying cover certainty or price advantage where the broker cannot substantiate it. BIBA’s role is also part of the backdrop, particularly where smaller brokers look for compliance interpretation while operating with lean marketing and compliance teams.
Adoption appears likely to remain tied to content-managed broker sites and local-search acquisition rather than to wholesale platform change. The cohort’s early-commercial weight suggests many users will keep the system as a low-friction marketing layer, while more mature brokers may consolidate SEO, forms, tracking and hosting choices through agency-led website rebuilds. Regulatory pressure also limits how far search content can drift into conversion copy: fair-value messaging, commission transparency and Consumer Duty language tend to make broker websites more cautious than comparable retail lead-generation sites. The result is steady tool usage, with switching driven by website maintenance cycles rather than by a single sector-wide migration.
What’s in the file
One row per company, 50+ columns — everything below plus each company’s verified directors, from Companies House filings.
Company data
Verified directors — included
Active director count is the full Companies House board, so it can be higher than the number of names listed — we leave out nominee and formation-agent directors, who aren’t worth contacting. It’s blank for the small number of companies whose officers we haven’t fetched yet.
You’re charged per business, not per row. Where a business trades through several registered companies you get every one, and the Group Primary column marks one row per business — filter to those and the count matches your invoice. Rows sharing a website are not automatically one business: franchises and multi-site operators each count separately, and where names don’t prove a relationship we count them apart rather than guess.
Adoption by company size
Adoption of All in One SEO rises with company size across the trading UK insurance broking companies in this cohort. 0.9% of the 4,059 companies with under 10 employees run All in One SEO (37 detected). 4.3% of the 324 companies with 10–50 employees run All in One SEO (14 detected). 5% of the 20 companies with over 50 employees run All in One SEO (1 detected). That is a 4.1% gap between the over 50 employees and under 10 employees bands.
54
Active firms
2026
9.3%
Of detected SEO share
UK insurance broking
5
Median headcount
Filed accounts
125
Verified directors
Across this cohort
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Key facts
About 3% of the trading cohort reports turnover above £5M (2 of 54 firms) — the rest sits below that revenue band.
1% of the cohort was incorporated since 2022 (1 firms), so a sizeable share is in its first few filing cycles.
Within insurance broking sites where an SEO system is detectable, this SEO plug-in accounts for 9.3% of detected use, behind two larger SEO plug-in choices at 80.2% and 10.0%.
100.0% of the cohort also has a content-management platform detected, while 72.2% has analytics tagging and 40.7% has bot-checking technology.
London is the largest registered-region cluster at 22.2%, followed by the North West and Yorkshire and The Humber at 16.7% each.
FCA authorisation for general insurance intermediaries requires threshold-conditions compliance, governance, financial forecasts, client-money arrangements where relevant, and Consumer Duty readiness.
BIBA says brokers arrange 94% of commercial-lines business, reflecting the broker-led structure of UK commercial insurance distribution.
SEO market share among UK Insurance Broking
Share of the 580 UK Insurance Broking with a detectable system. As of June 2026.
What else do All in One SEO-running Insurance Broking run?
Share of the 54 All in One SEO-running UK companies where each technology was also detected. As of June 2026.
Where All in One SEO Insurance Broking are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
5
Median headcount
£371.5K
Median UK turnover
3.7%
Above £5M turnover
1
Incorporated since 2022
Verified directors — included in the file
Director names and roles for these 84 businesses, alongside financials and websites, in one Excel + CSV file.
Top UK Insurance Broking using All in One SEO
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 4 filingsArranges commercial insurance policies including landlord, public liability, employers’ liability, professional indemnity, and land insurance. Provides online quotations and cover for property…
Serves UK landlords and property owners, landowners and residents associations, plus self-employed tradespeople and small to large businesses needing commercial liability and related insurance cover.
Financial Health
HealthyHealthy · Growing · 0% CAGR over 3y
Location
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Financial sub-scores
Computed from 5 filingsProvides insurance brokerage services for businesses and individuals, arranging policies such as landlord, commercial vehicle, fleet, hauliers, property, and sector‑specific business insurance, and…
Serves UK businesses in construction, food and drink, manufacturing, marine, restaurants, retail/wholesale, transport and logistics, plus residential landlords and private clients needing personal…
Financial Health
StableStable · -2% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsActs as an insurance broker arranging specialist motor insurance policies, including cover for driving instructors, convicted drivers, modified, import, high‑performance and impounded vehicles, as…
Serves a mix of consumers and small businesses, including driving instructors, convicted drivers, owners of modified, import, high-performance or classic cars, motorhome owners, and households…
Financial Health
StrongStrong · Growing, Hiring · 8% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsActs as an insurance broker arranging personal and commercial policies, including car, motorbike, home, travel, and business insurance such as retail, office, landlord, contractor, fleet and motor…
Serves individuals and businesses in Northamptonshire and surrounding areas, including shops, offices, landlords, hospitality venues, salons, contractors, charities, haulage firms and motor trade…
Financial Health
StrongStrong · Growing · 0% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsActs as an insurance broker arranging personal and commercial cover, including motor, commercial vehicle, fleet, property, landlord, cyber, professional indemnity, public and employers’ liability,…
Serves UK individuals and businesses, including homeowners, landlords, high-net-worth motorists, SMEs, shops and restaurants, motor traders, couriers, fleet operators, and firms needing specialist…
Financial Health
HealthyHealthy · Hiring · 21% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides insurance brokerage and risk management services for businesses and individuals. Arranges commercial policies including liability, fleet, professional indemnity and cyber insurance, as well…
Serves businesses seeking commercial insurance, liability, fleet, cyber, trade credit and directors’ cover, plus employers buying employee benefits. Also sells personal protection and home, life and…
Financial Health
StableStable · 0% CAGR over 4y
Location
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Financial sub-scores
Computed from 4 filingsProvides insurance brokerage services, arranging personal and commercial cover through UK insurers. Offers policies including motor, household, landlord, travel, marine, and business insurance, as…
Serves consumers and businesses in the UK, including drivers, homeowners, travellers, landlords, property investors, commercial operators, and organisations needing liability or professional cover.
Financial Health
StableStable · -13% CAGR over 3y
Location
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Financial sub-scores
Computed from 4 filingsProvides insurance brokerage services, advising clients and arranging policies including commercial, agricultural, equestrian, motor, property and high‑value personal insurance. Sources quotes from…
Serves businesses and private clients, including farms, equestrian centres and professionals, contractors, motor trade firms, property owners, offices, surgeries, high-net-worth homeowners,…
Financial Health
StrongStrong · Growing · 0% CAGR over 4y
Location
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Financial sub-scores
Computed from 4 filingsActs as an independent insurance broker arranging business and personal insurance policies, including public and employers’ liability, property owners, motor and fleet, home, travel, marine, and…
Serves SMEs, professional firms, construction businesses, property owners, commercial vehicle fleets, and individuals needing home, travel, motor, classic car, boat or yacht cover, with local and…
Financial Health
HealthyHealthy · 0% CAGR over 3y
Location
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Financial sub-scores
Computed from 4 filingsInsurance brokerage providing personal and commercial insurance policies, including car, van, home, travel and taxi cover, as well as business insurance such as motor trade, fleet, haulage, property…
Sells to consumers and businesses needing personal and commercial insurance, including motorists, homeowners, travellers, taxi drivers, property owners, tradesmen, pubs, offices, shops, haulage…
Financial Health
StableStable · 1% CAGR over 3y
Location
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Financial sub-scores
Computed from 5 filingsActs as an independent insurance broker arranging commercial and personal insurance policies. Provides cover for sectors including construction, waste and recycling, motor fleets, property owners,…
Serves businesses and private clients, with a focus on South Yorkshire firms in construction, allied trades, waste and recycling, plant, motor fleet, property ownership, and individuals or families…
Financial Health
StableStable · -63% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsArranges commercial and personal insurance policies, advising individuals and businesses on cover options and placing insurance for risks such as property, liability, and other business or personal…
Serves both businesses seeking commercial insurance and individuals looking for personal insurance cover, with customers including business owners and private clients needing tailored protection.
Financial Health
WeakWeak · -69% CAGR over 4y
Location
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Financial sub-scores
Computed from 4 filingsActs as an independent insurance broker arranging personal and commercial policies including motor, household, landlord, marine, travel, tradesperson, cyber and public liability insurance, providing…
Serves local individuals, landlords, tradespeople and businesses, including motorists, homeowners, second-home or let-property owners, marine users and organisations needing liability, cyber or…
Financial Health
HealthyHealthy · Growing · 0% CAGR over 3y
Location
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Financial sub-scores
Computed from 5 filingsActs as an independent insurance broker providing advice and arranging insurance policies for businesses, particularly in the construction sector. Covers products such as professional indemnity,…
Serves businesses in the construction and property sectors, including contractors, tradespeople, developers and firms needing surety, credit, warranty, indemnity or professional risk cover.
Financial Health
StrongStrong · Growing, Hiring · 32% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides commercial insurance brokerage services, arranging policies such as contractors’ all risk, liability, fleet, property, professional indemnity and cyber insurance, and offering claims…
Serves businesses from sole traders and contractors to large national firms, particularly in construction, plant, haulage/fleet, waste and recycling, care homes, hospitality, retail, manufacturing,…
Financial Health
StableStable · -47% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsProvides insurance brokerage and financial advisory services for businesses and individuals, including business insurance programme management, risk management, pensions, protection, employee…
Serves businesses from start-ups to international organisations, especially professional, engineering, manufacturing, construction, property, retail and technology sectors, plus private individuals…
Financial Health
StableStable · Hiring · 12% CAGR over 2y
Location
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Financial sub-scores
Computed from 3 filingsProvides insurance brokerage services focused on taxi, Uber and courier drivers. Offers online quote comparison and policy purchase through a panel of insurers, including cover for taxis and courier…
Serves UK professional drivers, including taxi drivers, Uber drivers and courier van drivers, who need specialist vehicle cover and online policy management.
Financial Health
WeakWeak · -11% CAGR over 2y
Location
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Financial sub-scores
Computed from 4 filingsArranges specialist insurance policies for private clients, art collectors, and owners of valuable collections. Also provides insurance solutions for galleries, museums, and charities, covering fine…
Serves private individuals and families with fine art, valuable collections, homes and cars, alongside galleries, museums and charities holding heritage assets.
Financial Health
DistressedDistressed · -14% CAGR over 3y
Location
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Financial sub-scores
Computed from 4 filingsProvides insurance brokerage and consultancy services, arranging policies for motor, taxi and fleet, landlord, marine, travel, household, and commercial risks. Also offers liability cover, gap…
Serves UK consumers, landlords, taxi drivers and taxi firms, boat owners, travellers, charities, performers, and small businesses including sole traders, partnerships and small limited companies.
Financial Health
HealthyHealthy · 0% CAGR over 3y
Location
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Financial sub-scores
Computed from 3 filingsArranges personal and commercial insurance policies, including motor, home and contents, and business cover. Acts as an insurance broker providing advice and access to policies from multiple insurers.
Serves individuals and business customers seeking insurance cover, including homeowners, motorists and companies needing tailored business policies.
Financial Health
StrongStrong · Growing, Hiring · 7% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsInsurance brokerage arranging commercial and personal insurance policies. Provides risk management advice, cyber liability cover, and claims support for sectors including real estate, hospitality,…
Serves businesses and private clients, including commercial real estate owners, charities and care providers, hospitality operators, salons, and therapy and wellbeing practices.
Financial Health
StableStable · -62% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides insurance broking and risk management services, arranging commercial and personal insurance policies including trade credit, cyber, travel and specialist sector cover. Also offers claims…
Serves UK businesses, specialist sectors including farming, demolition, education and health and care, plus private individuals and high-net-worth clients seeking insurance and financial advice.
Financial Health
StrongStrong · Profitable, Growing, Hiring · 17% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsArranges insurance policies for businesses in the recycling, scrap metal and waste disposal sectors, including liability, buildings, plant and commercial combined cover, and provides support to…
Serves recycling, scrap metal and waste disposal businesses, as well as insurance brokers placing commercial cover for clients in those sectors.
Financial Health
StrongStrong · Hiring · 25% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsProvides insurance brokerage and risk management services for businesses and private clients, arranging policies including commercial property, liability, cyber, directors’ and officers’,…
Serves businesses, farms, first aid training providers and private clients in Yorkshire, the North East and beyond, with customer segments including construction firms, engineers, company directors,…
Financial Health
StrongStrong
Location
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Financial sub-scores
Computed from 4 filingsProvides insurance brokerage services specialising in property and commercial insurance. Arranges cover including property owners, terrorism, engineering inspection, contractors all risks, liability,…
Serves property-sector and commercial clients, including property owners, RTM companies, property managers, landlords, developers, residents’ associations, high-net-worth individuals, and businesses…
Financial Health
DistressedDistressed · -31% CAGR over 3y
Location
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Financial sub-scores
Computed from 5 filingsProvides insurance brokerage and tailored insurance policies for businesses in the moving, self‑storage and relocation industries, including marine transit cover. Offers specialist policies and…
Serves businesses in the moving, self-storage and relocation industries worldwide, including movers, storage operators and firms needing marine cover, with insurance aimed at commercial clients…
Financial Health
StableStable · -66% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsArranges general insurance policies for individuals, professionals and corporate clients. Services include sourcing and placing cover such as professional indemnity, property, fire, subsidence and…
Serves both B2B and B2C customers, including professional clients, corporate clients, private individuals, and British Airways serving staff, former staff, and BA club members across the UK.
Financial Health
WeakWeak · -9% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsProvides specialist insurance advisory and brokerage services focused on life insurance and protection planning. Advises individuals, families and businesses on inheritance planning, personal and…
Serves high-net-worth individuals and families, landed estates, senior executives, entrepreneurs and businesses, including clients with complex inheritance, personal, business or international…
Financial Health
DistressedDistressed · -21% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides financial advisory and brokerage services including commercial and personal insurance, financial planning, pensions and investments, mortgage advice, and commercial finance such as bridging…
Serves SMEs, corporate entities, property owners and private individuals across the UK, including homebuyers, remortgagers, business owners needing cover or funding, and clients seeking long-term…
Financial Health
HealthyHealthy · Hiring · 6% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsAdvises on and arranges transactional risk and general insurance, including warranty and indemnity (W&I) insurance and contingent risk policies for mergers and acquisitions. Provides tools and…
Serves businesses and advisers involved in M&A transactions, including buyers, sellers, founders, management teams, lawyers and deal advisers.
Financial Health
HealthyHealthy · 0% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsProvides insurance broking services, arranging coverage through Lloyd’s and other insurance markets for UK and international clients. Offers appointed representative structures including…
Serves insurance market participants and clients needing broking support, including UK and non-UK clients, coverholders, brokers and appointed representatives operating through Lloyd’s and domestic…
Financial Health
HealthyHealthy · Growing, Hiring · 5% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides mortgage brokerage and financial advice, including residential, buy‑to‑let and equity release mortgages. Also advises on protection insurance, buildings and contents insurance, commercial…
Serves UK consumers, homeowners, landlords and older property owners, mainly in North East England and Yorkshire, and also works with businesses seeking finance-related advice.
Financial Health
WeakWeak · -20% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides employee benefits brokerage and a digital platform that enables employers to manage flexible benefits packages. Services include benefits consulting, insurance-based employee benefits, perks…
Sells to SMEs with 10-250 employees, especially HR, operations and people leaders at growing businesses seeking employee benefits support and a benefits platform for their staff.
Financial Health
StrongStrong · Hiring · 41% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsProvides advisory and brokerage services for employer group benefits and retirement plans, including health and dental coverage, life insurance, disability and critical illness insurance, and…
Serves B2B employers, including start-ups and small to mid-sized firms in logistics, architecture, manufacturing, infrastructure and tech, targeting leadership, HR and finance teams responsible for…
Financial Health
StrongStrong · Profitable, Hiring · 20% CAGR over 2y
Location
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How All in One SEO usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. insurance broking companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of insurance broking companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
All in One SEO is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
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Frequently asked questions
How many UK insurance broking companies use All in One SEO?
What share of UK insurance broking companies run All in One SEO?
How is All in One SEO usage detected?
What size insurance broking companies use All in One SEO in the UK?
What do All in One SEO-running insurance broking companies also run?
Can I get contact details for these companies?
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