SEO Used by UK Insurance Broking Companies: Market Share (2026)
This page shows detected SEO market share across 578 of 4,366 trading UK insurance broking companies, with Yoast SEO ahead at 79.9%.
Around 4,366 UK insurance broking companies are actively trading, and 578 have a detectable SEO system. The detected market is concentrated: Yoast SEO accounts for 79.9% (462), ahead of RankMath SEO at 10.2% (59) and All in One SEO at 9.3% (54).
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Smaller brokers make up most detected use. In the Under 10 employees band, Yoast SEO has 82.6% of 432 companies; in the 10–50 employees band, it has 70.6% of 136 companies; and among Over 50 employees it has 90.0% of 10 companies.
The long tail is short rather than fragmented. The SEO Framework appears at 0.7% (4) and SEOmatic at 0.5% (3), leaving five systems detected across the whole scope.
578
insurance broking with detected SEO
Of 4,403 UK insurance broking
13.1%
Detection rate
2026
5
Systems detected
In this category
80.1%
Leader share
Yoast SEO
UK Insurance Broking SEO market share
Share of the 578 UK Insurance Broking with a detectable system. As of June 2026.
SEO compared
| System | UK Insurance Broking | Share | Median headcount | London share | Typical profile |
|---|---|---|---|---|---|
| Yoast SEO | 463 | 80.1% | 5 | 17.5% | 5-person brokers, majority share |
| RankMath SEO | 59 | 10.2% | 8 | 8.5% | 7-person brokers, secondary share |
| All in One SEO | 52 | 9% | 5 | 23.1% | 5-person brokers, London skew |
| The SEO Framework | 4 | 0.7% | — | — | Buy these companies as a spreadsheet → |
| SEOmatic | 3 | 0.5% | — | — | Buy these companies as a spreadsheet → |
Systems detected below the page threshold appear with counts only; their full lists are available in the Firmbase app.
Market leader by size
The leading SEO system shifts with company size: among UK Insurance Broking with under 10 employees, Yoast SEO leads at 83.2% of the 429 with a detectable system; among UK Insurance Broking with 10–50 employees, Yoast SEO leads at 69.8% of the 139 with a detectable system; and among UK Insurance Broking with over 50 employees, Yoast SEO leads at 90% of the 10 with a detectable system.
Under 10 employees
83.2% of band
This band contains 432 detected brokers, mostly small firms where SEO tooling appears to be attached to standard brochure and local lead-generation sites. Yoast SEO accounts for 82.6%, with the remaining share split across smaller alternatives.
10–50 employees
69.8% of band
The 10–50 employees band has 136 detected brokers and a somewhat more mixed pattern. Yoast SEO still has 70.6%, while RankMath SEO and All in One SEO compete for most of the remainder.
Over 50 employees
90% of band
Only 10 detected brokers sit in the Over 50 employees band, so shares should be read cautiously. Yoast SEO accounts for 90.0%, leaving little visible use for other systems in this size range.
How SEO usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
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Frequently asked questions
What is the most-used SEO among UK insurance broking companies?
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Which has more UK insurance broking companies, Yoast SEO or RankMath SEO?
What is the best SEO for UK insurance broking companies?
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