Insurance Broking Companies Using Site Kit in the UK: 81 Active Firms (2026)
Insurance broking firms running website tracking tools use measured digital journeys to support lead capture and client acquisition in the UK market.
For insurance brokers, the analytics layer sits close to sales operations rather than brand marketing. It helps commercial, specialist and general-line intermediaries trace how local search, product guidance, campaign landing pages and quote-enquiry forms feed new business conversations. Adoption usually signals a direct-channel posture: a brokerage has enough web management capacity to maintain tags, interpret dashboards and link enquiries back to regulated sales processes. The buying centre is often a managing director, operations lead or outsourced web agency, with marketing spend calibrated around lead quality, renewal opportunities and producer follow-up rather than high-volume consumer traffic.
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UK adoption within insurance broking remains a narrow slice: 81 actively trading brokerages are running the tool, placing it second in analytics detection within the sector at 12.3% of 657 insurance-broking websites. The regional skew is spread rather than London-only: London accounts for 17.3%, with the South East and East of England each at 14.8%, and the North West and West Midlands each at 8.6%. The employment footprint is limited in absolute terms, with 557 reported employees across the adopters.
Insurance broking sits inside FCA authorisation, so a measurement stack cannot be treated as a detached marketing widget. General insurance intermediaries are expected to show threshold-conditions compliance, governance, financial forecasts, client-money arrangements where relevant and readiness for Consumer Duty. FCA supervisory attention has also covered fair value, commission reflecting value provided, oversight of appointed representatives, client-money safeguarding and wind-down planning. BIBA is the sector trade body, with compliance engagement across the FCA and other regulatory bodies. For companies running tracking tools, cookie consent, privacy notices and enquiry-form handling need to align with GDPR and ICO expectations as well as sector conduct rules.
Adoption appears tied less to experimentation than to everyday broker economics: attracting inbound enquiries, evidencing fair customer treatment and knowing which pages justify maintenance. Smaller brokerages tend to prefer bundled measurement attached to their website platform, while firms with more complex placement, delegated-authority or affinity activity may need clearer consent controls and channel attribution. Migration pressure is likely to come from privacy changes, browser restrictions and consolidation among website and analytics suppliers. That favours tools that reduce operational drag for lean teams, but it may also leave brokers with less visibility if reporting becomes more bundled and opaque.
What’s in the file
One row per company, 50+ columns — everything below plus each company’s verified directors, from Companies House filings.
Company data
Verified directors — included
Active director count is the full Companies House board, so it can be higher than the number of names listed — we leave out nominee and formation-agent directors, who aren’t worth contacting. It’s blank for the small number of companies whose officers we haven’t fetched yet.
You’re charged per business, not per row. Where a business trades through several registered companies you get every one, and the Group Primary column marks one row per business — filter to those and the count matches your invoice. Rows sharing a website are not automatically one business: franchises and multi-site operators each count separately, and where names don’t prove a relationship we count them apart rather than guess.
Adoption by company size
Adoption of Site Kit varies by company size across the trading UK insurance broking companies in this cohort. 1.5% of the 4,059 companies with under 10 employees run Site Kit (60 detected). 6.2% of the 324 companies with 10–50 employees run Site Kit (20 detected). 0% of the 20 companies with over 50 employees run Site Kit (0 detected). That is a 1.5% gap between the over 50 employees and under 10 employees bands.
81
Active firms
2026
12.3%
Of detected Analytics share
UK insurance broking
5
Median headcount
Filed accounts
196
Verified directors
Across this cohort
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Key facts
About 1% of the trading cohort reports turnover above £5M (1 of 81 firms) — the rest sits below that revenue band.
8% of the cohort was incorporated since 2022 (7 firms), so a sizeable share is in its first few filing cycles.
The analytics tool used by this cohort ranks second by detected share in insurance broking, at 12.3% (81) of a 657-company denominator; the first-ranked system is at 92.2% (606).
All 81 insurance brokers also run a content-management platform, and 95.1% (77) also carry a separate analytics tag.
Search, bot-screening and contact capture sit in the same stacks: 49.4% (40) show SEO tooling, 42.0% (34) show bot-screening, and 29.6% (24) show a contact-form plug-in.
London accounts for 17.3% (14) of the cohort, followed by the South East and East of England at 14.8% (12) each.
FCA authorisation for general insurance intermediaries covers threshold-conditions compliance, governance, financial forecasts, client-money arrangements where relevant, and Consumer Duty readiness.
WordPress plugins market share among UK Insurance Broking
Share of the 657 UK Insurance Broking with a detectable system. As of June 2026.
What else do Site Kit-running Insurance Broking run?
Share of the 81 Site Kit-running UK companies where each technology was also detected. As of June 2026.
Where Site Kit Insurance Broking are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
5
Median headcount
£350.8K
Median UK turnover
1.2%
Above £5M turnover
7
Incorporated since 2022
Verified directors — included in the file
Director names and roles for these 132 businesses, alongside financials and websites, in one Excel + CSV file.
Top UK Insurance Broking using Site Kit
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 4 filingsInsurance broker offering online policies including commercial drone, general aviation and learner driver insurance, with options such as annual, short‑term and pay‑as‑you‑go cover. Provides a web…
Serves a mix of consumers and businesses, including UK commercial drone operators and fleets, learner drivers using family or friends’ cars, aircraft owners and pilots, and customers seeking personal…
Financial Health
StrongStrong · Growing, Hiring · 8% CAGR over 3y
Location
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Financial sub-scores
Computed from 5 filingsProvides insurance brokerage and advisory services, arranging personal and commercial insurance policies including motor, property, travel, marine, cyber, construction and specialist trade cover, and…
Serves SMEs and commercial clients in sectors such as construction, manufacturing, distribution, retail, care, trades and property, alongside individual consumers, private clients, high-net-worth…
Financial Health
HealthyHealthy · 2% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides insurance brokerage services for businesses, arranging commercial insurance policies through multiple insurers. Covers include employers’ liability, public and product liability,…
Serves SMEs, corporate clients and specialist business sectors, including offices, shops, hospitality, landlords, contractors, motor trade and commercial fleet operators, mainly in Newcastle, the…
Financial Health
StableStable · -4% CAGR over 4y
Location
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Financial sub-scores
Computed from 4 filingsProvides insurance brokerage and quote comparison for property owners and businesses, including landlord insurance, block of flats cover, commercial insurance, professional indemnity, contractors’…
Serves UK landlords, freeholders, managing agents and right-to-manage companies, plus commercial businesses, contractors, professional service firms, homeowners and holiday-home owners seeking…
Financial Health
HealthyHealthy · 0% CAGR over 3y
Location
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Financial sub-scores
Computed from 5 filingsProvides insurance brokerage and advisory services for businesses, organisations and private clients. Arranges policies such as commercial, transport, property, construction, charity and private…
Serves SMEs, corporate and international businesses, haulage and transport firms, property investors, construction companies, equine and racehorse trainers, charities, social enterprises, faith…
Financial Health
StableStable · 0% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsActs as an insurance broker arranging business, employee wellbeing and personal insurance policies. Advises SMEs and individuals and places cover including liability, professional indemnity, cyber,…
Serves a mix of UK businesses and individuals, including SMEs, startups, contractors, freelancers, landlords, employers seeking staff benefits, and consumers needing health, family, property, vehicle…
Financial Health
WeakWeak · 0% CAGR over 4y
Location
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- Brownhill Insurance01488763
Financial sub-scores
Computed from 5 filingsProvides insurance brokerage services for businesses and individuals, arranging cover including business, cyber, contractors, motor fleet, property owners, high‑value home and motor, marine cargo,…
Serves a mix of businesses and private clients, including SMEs, corporates, IT firms, contractors, shops, hospitality venues, property owners, art galleries, and high-net-worth individuals or…
Financial Health
StableStable
Location
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Financial sub-scores
Computed from 4 filingsProvides insurance brokerage services for businesses and private clients, arranging commercial and personal insurance policies. Also offers risk management advice and claims support, helping clients…
Serves commercial clients and private individuals around Edinburgh, Haddington and Kelso, including businesses across varied sectors and personal insurance customers.
Financial Health
HealthyHealthy · -4% CAGR over 3y
Location
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Financial sub-scores
Computed from 5 filingsProvides insurance brokerage services for personal and commercial clients, arranging policies such as home, motor, travel and pet insurance, as well as cover for businesses including tradesmen,…
Serves individuals and businesses needing insurance, including homeowners, motorists, pet owners, travellers, SMEs, tradesmen, commercial vehicle operators, farms, microbreweries, and leisure venues…
Financial Health
StableStable · -2% CAGR over 4y
Location
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- Philip Gibbs13896066
Financial sub-scores
Computed from 5 filingsActs as an independent insurance broker, arranging commercial and property insurance policies for businesses. Reviews clients’ risks, sources cover from multiple insurers, advises on risk management,…
Sells mainly to businesses seeking commercial and property insurance, including company owners needing employers’, liability or professional indemnity cover. Also serves property-related clients and…
Financial Health
StableStable · -4% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsOperates an online insurance brokerage specialising in policies for the angling sector, arranging cover for anglers, fishing guides, clubs, syndicates and fisheries, including equipment, trip and…
Serves individual anglers, fishing professionals and guides, angling clubs, associations, syndicates, and fisheries seeking specialist UK angling insurance.
Financial Health
StableStable
Location
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Financial sub-scores
Computed from 5 filingsArranges commercial and personal insurance policies, including fleet, liability, property owners, professional indemnity, motor trade, and household cover. Provides specialist insurance for care…
Serves UK businesses and individuals, with specialist focus on children’s care homes, supported living, domiciliary care, fostering and adoption agencies, plus commercial clients needing fleet,…
Financial Health
StableStable
Location
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Financial sub-scores
Computed from 4 filingsProvides independent insurance brokerage services for businesses and individuals, arranging policies including commercial liability, fleet and haulage, shops and offices, taxi, property owners, and…
Serves businesses and individuals in Somerset and across the UK, including shops and offices, haulage and fleet operators, pubs, clubs and hotels, taxi firms, landlords and property owners, plus…
Financial Health
WeakWeak · -3% CAGR over 3y
Location
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Financial sub-scores
Computed from 4 filingsIndependent insurance broker arranging personal and commercial insurance policies. Offers cover including household, travel, motor fleet, construction, liability, professional indemnity, directors…
Serves businesses and individuals, including construction firms, property owners, motor fleets, motor traders, shops, offices, pubs, restaurants, security/private investigators and households, with…
Financial Health
StableStable · 0% CAGR over 3y
Location
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Financial sub-scores
Computed from 3 filingsProvides insurance products for healthcare and professional practices, including surgery insurance and locum cover. Policies cover buildings, medical equipment, liabilities, stock such as drugs and…
Serves GP surgeries, dental practices, veterinary practices, opticians, allied healthcare and private healthcare practices, plus solicitors and architects, including NHS and private providers.
Financial Health
HealthyHealthy · Hiring · 41% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsProvides insurance brokerage services, arranging personal, commercial and agricultural insurance policies. Offers cover including car and home insurance, public and employers’ liability, commercial…
Serves farmers and farm vehicle owners, local small businesses such as shops, cafés and offices, and personal insurance customers, with most commercial clients in Lampeter and the surrounding area.
Financial Health
WeakWeak · 0% CAGR over 4y
Location
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Financial sub-scores
Computed from 4 filingsActs as an independent insurance broker arranging personal and commercial insurance policies. Provides quotes and policy placement for products including tradesman liability, landlord property,…
Serves a mix of consumers and businesses, including homeowners, residential and commercial landlords, tradesmen, small business owners, hotels and public houses, including clients with non-standard…
Financial Health
HealthyHealthy · Hiring · 14% CAGR over 3y
Location
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Financial sub-scores
Computed from 4 filingsActs as an independent insurance broker arranging specialist cover for high‑net‑worth individuals and businesses, including high‑value home, fine art and collections, antiques trade, property owners,…
Serves high-net-worth individuals in the UK, private collectors, property owners and commercial clients in the fine art and antiques sector, including dealers, auctioneers, museums, galleries,…
Financial Health
StableStable · 3% CAGR over 3y
Location
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Financial sub-scores
Computed from 5 filingsProvides specialist insurance brokerage for healthcare professionals and practices. Arranges policies including locum and absence cover, medical indemnity and malpractice insurance, surgery and…
Serves UK healthcare businesses and professionals, including GP practices, consultants, specialists, dental practices, private clinics, care homes, veterinary practices and allied health…
Financial Health
WeakWeak · -4% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsArranges commercial insurance policies for businesses, including cover for wholesalers, manufacturers, property owners, retailers and vehicle fleets. Also provides management liability, cyber…
Serves UK-based businesses, especially wholesalers, manufacturers, property owners, residential landlords, retailers, fleet operators, and firms needing management liability or cyber cover.
Financial Health
StrongStrong · Growing, Hiring · 11% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsProvides insurance brokerage services, arranging specialist policies including motor trade, classic and collector vehicle, motorsport, high‑value home, and commercial insurance, working with insurers…
Sells to UK businesses and individuals needing specialist insurance, including motor traders, garages, dealerships, recovery operators, body shops, vehicle detailers, classic vehicle owners,…
Financial Health
StableStable · -72% CAGR over 2y
Location
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Computed from 3 filingsActs as an insurance broker arranging commercial and personal cover. Specialises in business, fleet and taxi insurance, including public and private hire, HGV, property owners, liability,…
Serves individuals, sole traders, SME businesses and public sector organisations, with emphasis on commercial, fleet and taxi operators, trades, hospitality/leisure, care and not-for-profit…
Financial Health
HealthyHealthy · Hiring · 62% CAGR over 2y
Location
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Computed from 2 filingsArranges specialist motorsport insurance, including on‑track accident damage cover for race and rally cars during competitions, testing and track days. Works with multiple insurers to provide…
Sells to motorsport participants, including racing and rally teams with multiple cars and privateer drivers. Serves customers seeking on-track accident damage cover for racing, testing and track…
Financial Health
HealthyHealthy · -25% CAGR over 1y
Location
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- Clarke Dove05893450
Financial sub-scores
Computed from 5 filingsProvides insurance brokerage services for businesses and private clients. Arranges policies including tradespeople, brewery, buy‑to‑let, liability, professional indemnity, motor fleet, cyber and…
Serves UK businesses of varying sizes, including tradespeople, landlords, offices, shops, fleets and breweries, plus private clients such as high-value homeowners.
Financial Health
WeakWeak · -7% CAGR over 4y
Location
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- Jaggi & Co09362570
Financial sub-scores
Computed from 4 filingsProvides insurance brokerage services for businesses and individuals, arranging policies such as property owners, construction, cyber, liability, fleet, marine, health, home and professional…
Serves UK businesses and individuals needing insurance, including property owners, landlords, construction firms, care homes, hospitality operators, manufacturers, motor traders, fleet owners,…
Financial Health
HealthyHealthy · 0% CAGR over 3y
Location
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Financial sub-scores
Computed from 5 filingsProvides insurance brokerage services for individuals, businesses and third sector organisations. Arranges cover including property, liability, motor, cyber, professional indemnity, travel and…
Serves UK individuals, private clients and businesses, with a particular focus on Third Sector organisations including charities, voluntary groups, CICs, clubs, community councils, development trusts…
Financial Health
StableStable
Location
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Financial sub-scores
Computed from 5 filingsProvides trade credit insurance brokerage and advisory services to businesses. Assists companies in insuring receivables, assessing debtor risk, securing cover from insurers, and using credit…
Serves businesses that sell on credit to other companies, including firms with significant sales ledgers, debtor exposure, export activity, or working capital needs.
Financial Health
StableStable
Location
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Computed from 4 filingsProvides insurance brokerage services for businesses and organisations, arranging tailored policies including property, construction, marine cargo, legal indemnity, charity and sector-specific cover.…
Serves business and corporate clients across property, construction, charities, agriculture and rural estates, hospitality, manufacturing, marine cargo, and property development.
Financial Health
StrongStrong · Growing, Hiring · 13% CAGR over 3y
Location
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Financial sub-scores
Computed from 3 filingsProvides insurance brokerage services for businesses and individuals, arranging policies such as public liability, professional indemnity, commercial property, motor fleet, hospitality, and…
Serves SMEs and specialist commercial clients in hospitality, property, motor trade, manufacturing, distribution and trades, alongside private individuals with high-value homes, holiday homes,…
Financial Health
StrongStrong · Growing, Hiring · 34% CAGR over 2y
Location
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Computed from 4 filingsProvides insurance brokerage services for businesses and high-net-worth individuals, arranging policies such as commercial property, liability, motor fleet, cyber, professional indemnity and charity…
Serves businesses of varied sizes across sectors including charities, construction, engineering, hospitality, manufacturing, wholesale and distribution, plus landlords, property owners, tradesmen and…
Financial Health
HealthyHealthy · -78% CAGR over 3y
Location
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Computed from 3 filingsProvides insurance brokerage and risk management services for businesses and private clients, arranging policies including commercial property, liability, cyber, directors’ and officers’,…
Serves businesses, farms, first aid training providers and private clients in Yorkshire, the North East and beyond, with customer segments including construction firms, engineers, company directors,…
Financial Health
StrongStrong
Location
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Computed from 5 filingsProvides marine insurance brokerage and advice, arranging cover for yachts, motorboats and pleasure craft, as well as insurance policies for marine trade and marine-related businesses, and assisting…
Serves UK boat owners seeking yacht, motorboat and pleasure craft insurance, alongside marine trade and business customers needing commercial marine insurance advice and cover.
Financial Health
HealthyHealthy · -65% CAGR over 4y
Location
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Financial sub-scores
Computed from 4 filingsActs as an independent insurance broker arranging business and personal insurance policies. Offers cover including commercial combined, motor, professional indemnity, cyber, property, travel and life…
Serves SMEs, corporate organisations and individual consumers seeking cover, including construction firms, contractors, landlords, hospitality venues, motor traders, shops, offices, tradespeople,…
Financial Health
StrongStrong · Hiring · 18% CAGR over 3y
Location
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Financial sub-scores
Computed from 3 filingsProvides commercial insurance brokerage services for businesses, arranging and managing insurance policies. Assesses clients’ risk exposures, benchmarks insurance programmes against claims…
Sells to businesses seeking commercial insurance, serving a diverse range of business clients. Targets business owners and decision-makers that need tailored insurance programmes and claims support.
Financial Health
StableStable · 3% CAGR over 2y
Location
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- Bartlett00364202
Financial sub-scores
Computed from 5 filingsProvides insurance brokerage and financial advisory services for businesses and individuals, including corporate risk insurance, trade credit insurance, private client insurance, employee benefits…
Serves businesses and individuals, including corporate risk and employee benefits buyers, financial institutions, firms needing trade credit insurance, and private clients seeking insurance, wealth…
Financial Health
WeakWeak
Location
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Computed from 3 filingsProvides insurance brokerage services for individuals and businesses, arranging personal and commercial policies including car, home, travel, liability, professional indemnity, property owners and…
Sells to consumers and businesses needing personal or commercial insurance, including sole traders, freelancers, SMEs and large corporates. Serves sectors such as accountancy, manufacturing,…
Financial Health
StrongStrong · Growing, Hiring · 41% CAGR over 2y
Location
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Computed from 5 filingsProvides insurance brokerage services offering quotes and policies for motor, home, landlord and business cover. Arranges car, van, bike and fleet insurance, property and liability cover, breakdown…
Serves UK consumers and businesses, including drivers, homeowners, landlords, tenants, tradespeople, hospitality, retail, care, nurseries, motor trade, fleet operators, manufacturers, wholesalers and…
Financial Health
HealthyHealthy · Growing, Hiring · 5% CAGR over 4y
Location
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Computed from 5 filingsProvides commercial insurance brokerage services, arranging policies such as contractors’ all risk, liability, fleet, property, professional indemnity and cyber insurance, and offering claims…
Serves businesses from sole traders and contractors to large national firms, particularly in construction, plant, haulage/fleet, waste and recycling, care homes, hospitality, retail, manufacturing,…
Financial Health
StableStable · -47% CAGR over 4y
Location
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Computed from 3 filingsProvides insurance brokerage services for individuals and businesses, arranging policies including home, motor, travel, personal accident, marine, property owners, motor trade, professional indemnity…
Serves consumers and high-net-worth individuals, plus businesses including care homes, hospitality venues, shops, offices, property owners, motor trade firms, marine operators, farms, energy…
Financial Health
HealthyHealthy · 0% CAGR over 2y
Location
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- W B Baxter08450560
Financial sub-scores
Computed from 3 filingsProvides insurance brokerage and financial advisory services to businesses and individuals. Arranges corporate and personal insurance, private medical insurance, risk management cover, and offers…
Serves businesses needing corporate insurance and risk support, alongside private clients, families and individuals seeking personal insurance, private medical cover and independent financial advice.
Financial Health
HealthyHealthy · Hiring · 8% CAGR over 1y
Location
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Computed from 2 filingsProvides brokerage services for private medical insurance, helping individuals and businesses compare and obtain personal and group health insurance policies. Offers quote support, policy reviews,…
Serves individuals and families seeking private medical insurance, employers or HR teams arranging group cover for staff, and introducers or referral partners whose clients need healthcare insurance…
Financial Health
HealthyHealthy · 0% CAGR over 1y
Location
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Computed from 5 filingsSources and arranges property insurance policies including buildings, contents and liability cover for homeowners, landlords and short‑term rental properties such as holiday lets or Airbnb, as well…
Serves homeowners, Airbnb and holiday-let hosts, landlords, short-term let investors, and property owners or block-of-flats managers seeking buildings, contents and liability insurance.
Financial Health
StrongStrong
Location
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Computed from 5 filingsProvides insurance brokerage services arranging personal and commercial insurance policies including motor, home, property owners, liability, professional indemnity, fleet, travel and specialist…
Serves consumers, landlords, property owners and businesses needing insurance, including SMEs, shops, offices, pubs, restaurants, contractors, tradespeople, fleet operators and professional service…
Financial Health
WeakWeak · -65% CAGR over 4y
Location
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Computed from 3 filingsAdvises businesses and individuals on private health insurance and employee benefit schemes. Arranges group and personal policies including private medical insurance, dental cover, income protection,…
Serves employers seeking employee health and group risk benefits, plus private individuals and families buying health, dental, life, income protection and travel cover, across the UK, Channel Islands…
Financial Health
WeakWeak · 0% CAGR over 2y
Location
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Computed from 5 filingsInsurance brokerage arranging personal and commercial insurance policies, including motor, fleet, property, household, landlord, travel, classic car, liability and business cover. Provides advice and…
Serves UK businesses needing commercial cover, including vehicle fleets, motor trade, shops, offices and liability buyers, alongside individuals such as homeowners, landlords, classic car owners,…
Financial Health
StableStable
Location
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- Holgate Insurance11723804
Financial sub-scores
Computed from 5 filingsActs as an independent wholesale insurance broker, providing access to specialist insurance products for broker partners. Offers cover across liability, property and business interruption,…
Serves insurance brokers and broker partners seeking wholesale access for commercial clients with liability, property, professional risks, cyber, contract works, product recall and terrorism…
Financial Health
StrongStrong · Hiring · 5% CAGR over 4y
Location
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Computed from 3 filingsArranges private medical insurance, health cash plans, dental plans and wellbeing products for people working in the education sector. Offers individual and group healthcare policies for teachers,…
Sells to people working in the education sector, including teachers, lecturers, trainers and staff at nurseries, schools, academies, colleges and universities, plus their families. Also serves…
Financial Health
StableStable · Hiring · 15% CAGR over 2y
Location
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Financial sub-scores
Computed from 3 filingsAdvises on and arranges transactional risk and general insurance, including warranty and indemnity (W&I) insurance and contingent risk policies for mergers and acquisitions. Provides tools and…
Serves businesses and advisers involved in M&A transactions, including buyers, sellers, founders, management teams, lawyers and deal advisers.
Financial Health
HealthyHealthy · 0% CAGR over 2y
Location
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Computed from 5 filingsProvides insurance brokerage and advisory services for individuals and businesses. Arranges policies including life insurance, critical illness cover, income protection, private health, travel, cyber…
Serves UK residents, overseas clients, families, professionals and businesses, including SMEs needing personal protection, employee benefits, shareholder protection, cyber and international insurance…
Financial Health
HealthyHealthy · Growing, Hiring · 6% CAGR over 5y
Location
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How Site Kit usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. insurance broking companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of insurance broking companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Site Kit is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
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Frequently asked questions
How many UK insurance broking companies use Site Kit?
What share of UK insurance broking companies run Site Kit?
How is Site Kit usage detected?
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