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Lead generation Used by UK IT Services Companies: Market Share (2026)

Detected lead generation use across 482 UK IT services companies, with Leadfeeder the most common system at 21.2% market share.

Among 121,886 trading UK IT services companies, 482 have a detectable Lead generation system. The detected market is spread across 24 systems, with Leadfeeder at 21.2% (102), Lead Forensics at 15.1% (73), Apollo.io at 14.3% (69) and Sopro at 10.4% (50).

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Smaller firms account for most detected usage. Leadfeeder is first in both Under 10 employees, with 21.7% of 258 companies, and 10–50 employees, with 20.7% of 198 companies.

Larger IT services firms look different. Lead Forensics is first in Over 50 employees, with 42.3% of 26 companies, while the long tail remains material: 16 further systems cover 116 companies beyond the eight named systems.

482

IT services with detected Lead generation

Of 121,886 UK IT services

0.4%

Detection rate

2026

24

Systems detected

In this category

21.2%

Leader share

Leadfeeder

UK IT Services Lead generation market share

Leadfeeder
Lead Forensics
Apollo.io
Sopro
ScoreApp
Snitcher
Albacross
Leadinfo
Other (16 systems)

Share of the 482 UK IT Services with a detectable system. As of June 2026.

Lead generation compared

SystemUK IT ServicesShareMedian headcountLondon shareTypical profile
Leadfeeder10221.2%836.3%Micro firms, 8-employee median
Lead Forensics7315.1%1124.7%Small firms, 11-employee median
Apollo.io6914.3%834.8%Micro firms, 8-employee median
Sopro5010.4%1038%Small firms, 10-employee median
ScoreApp408.3%——View these companies in Firmbase →
Snitcher285.8%——View these companies in Firmbase →
Albacross224.6%——View these companies in Firmbase →
Leadinfo214.4%——View these companies in Firmbase →
Visitor Queue153.1%——View these companies in Firmbase →
6sense153.1%——View these companies in Firmbase →
Leadsy153.1%——View these companies in Firmbase →
Popup Maker142.9%——View these companies in Firmbase →
CANDDi142.9%——View these companies in Firmbase →
OptinMonster122.5%——View these companies in Firmbase →
IPTrack.io102.1%——View these companies in Firmbase →
Poptin81.7%——View these companies in Firmbase →
Storylane81.7%——View these companies in Firmbase →
Supsystic71.5%——View these companies in Firmbase →
Whoisvisiting61.2%——View these companies in Firmbase →
GatorLeads61.2%——View these companies in Firmbase →
Arcade51%——View these companies in Firmbase →
MailOptin30.6%——View these companies in Firmbase →
Mailmunch30.6%——View these companies in Firmbase →
Navattic10.2%——View these companies in Firmbase →

Systems detected below the page threshold appear with counts only; their full lists are available in the Firmbase app.

Market leader by size

The leading Lead generation system shifts with company size: among UK IT Services with under 10 employees, Leadfeeder leads at 21.7% of the 258 with a detectable system; among UK IT Services with 10–50 employees, Leadfeeder leads at 20.7% of the 198 with a detectable system; and among UK IT Services with over 50 employees, Lead Forensics leads at 42.3% of the 26 with a detectable system.

Under 10 employees

Leadfeeder

21.7% of band

This is the largest detected band, with 258 UK IT services companies. Leadfeeder is first at 21.7%, while the rest of the band is split across other detected systems.

10–50 employees

Leadfeeder

20.7% of band

The 10–50 employees band covers 198 detected companies and remains relatively fragmented. Leadfeeder is first at 20.7%, leaving most usage outside the largest system.

Over 50 employees

Lead Forensics

42.3% of band

The Over 50 employees band is smaller, with 26 detected companies, and more concentrated. Lead Forensics is first with 42.3% of this band.

How Lead generation usage is detected

Methodology

Company data

Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.

Detection

Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.

Freshness

Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.

All product names are trademarks of their respective owners. Firmbase is not affiliated with, sponsored by, or endorsed by any trademark owner.

UK IT Services by Lead generation

IT Services Companies Using Leadfeeder in the UKIT Services Companies Using Lead Forensics in the UKIT Services Companies Using Apollo.io in the UKIT Services Companies Using Sopro in the UK

Related directories

Most-Used Lead generation by UK Companies (2026)CMS Used by UK IT Services Companies: Market Share (2026)Lead generation Used by UK B2B Companies: Market Share (2026)Analytics Used by UK IT Services Companies: Market Share (2026)SEO Used by UK IT Services Companies: Market Share (2026)IT Services in the UK

Frequently asked questions

What is the most-used Lead generation among UK IT services companies?
Leadfeeder is the most-detected Lead generation among UK IT services companies, with 21.2% share (102 of 482 companies with a detectable system), ahead of Lead Forensics (15.1%) and Apollo.io (14.3%).
How many UK IT services companies have a detectable Lead generation?
482 of 121,886 actively-trading UK IT services companies (0.4%) have a Lead generation detectable from their public website. The remainder either run systems with no public web footprint or none at all, so detected share figures are a conservative floor.
What is a Lead generation?
A Lead generation system helps UK IT services companies identify, qualify and manage potential business prospects. It typically supports website visitor identification, outbound prospecting, enquiry capture or scoring, then passes qualified accounts into the sales process.
How is Lead generation usage detected?
Firmbase crawls the public website of every actively-trading company in this scope and fingerprints the technologies present — scripts, widgets, booking and checkout flows. A company is attributed to a system when that system's signatures are found; systems with no public web footprint are not attributable, which is why every share figure on this page means share of companies with a detectable system.
Which has more UK IT services companies, Leadfeeder or Lead Forensics?
Leadfeeder: 102 detected companies versus 73 for Lead Forensics, of the 482 UK IT services companies with a detectable Lead generation.
What is the best Lead generation for UK IT services companies?
This page publishes usage data rather than recommendations, so it does not label one Lead generation system as best. Among detected UK IT services companies, Leadfeeder has the largest overall share at 21.2% (102), ahead of Lead Forensics at 15.1% (73), Apollo.io at 14.3% (69) and Sopro at 10.4% (50). By employee band, Leadfeeder is first in Under 10 employees with 21.7% of 258 companies and in 10–50 employees with 20.7% of 198 companies, while Lead Forensics is first in Over 50 employees with 42.3% of 26 companies.

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