Lead generation Used by UK B2B Companies: Market Share (2026)
Detected lead generation use appears across 3,705 of 112,345 trading UK B2B companies, with Leadfeeder and Lead Forensics jointly ahead at 17.7% each.
Across 112,345 trading UK B2B companies, 3,705 have an identifiable Lead generation system. The market is split at the top: Leadfeeder and Lead Forensics each account for 17.7% (655), followed by Apollo.io at 9.5% (351), Sopro at 6.5% (241), Snitcher at 5.9% (217), Popup Maker at 4.8% (179), ScoreApp at 4.5% (167), and Leadinfo at 4.2% (155).
Read more
Size banding changes the ranking. Lead Forensics is first among Under 10 employees, with 17.4% of 2,166 companies, while Leadfeeder is first in 10–50 employees, with 18.4% of 1,341 companies. Over 50 employees is smaller at 198 companies, and Lead Forensics has 28.3%.
Beyond the first eight systems, 20 further systems cover 1,282 companies. Several profiled systems sit below 2% each, so the tail is fragmented rather than a simple two-system contest.
3,705
B2B with detected Lead generation
Of 112,345 UK B2B
3.3%
Detection rate
2026
28
Systems detected
In this category
17.7%
Leader share
Leadfeeder
UK B2B Lead generation market share
Share of the 3,705 UK B2B with a detectable system. As of June 2026.
Lead generation compared
| System | UK B2B | Share | Median headcount | London share | Typical profile |
|---|---|---|---|---|---|
| Leadfeeder | 655 | 17.7% | 7 | 26.7% | Median 7 headcount; London 26.7% |
| Lead Forensics | 655 | 17.7% | 6 | 18.2% | Median 6 headcount; London 18.2% |
| Apollo.io | 351 | 9.5% | 8 | 32.8% | Median 8 headcount; London 32.8% |
| Sopro | 241 | 6.5% | 9 | 39.4% | Median 9 headcount; London 39.4% |
| Snitcher | 217 | 5.9% | 9 | 21.2% | Median 9 headcount; London 21.2% |
| Popup Maker | 179 | 4.8% | 6 | 21.8% | Median 6 headcount; London 21.8% |
| ScoreApp | 167 | 4.5% | 8 | 26.3% | Median 8 headcount; London 26.3% |
| Leadinfo | 155 | 4.2% | 6 | 18.7% | Median 6 headcount; London 18.7% |
| IPTrack.io | 134 | 3.6% | 9 | 9% | Median 9 headcount; London 9.0% |
| Poptin | 122 | 3.3% | 7 | 17.2% | Median 7 headcount; London 17.2% |
| Supsystic | 117 | 3.2% | 6 | 21.4% | Median 6 headcount; London 21.4% |
| Hibu | 116 | 3.1% | 6 | 3.4% | Median 6 headcount; London 3.4% |
| OptinMonster | 115 | 3.1% | 7 | 31.3% | Median 7 headcount; London 31.3% |
| CANDDi | 104 | 2.8% | 11 | 13.5% | Median 11 headcount; London 13.5% |
| Storylane | 92 | 2.5% | 9 | 46.7% | Median 9 headcount; London 46.7% |
| Albacross | 84 | 2.3% | 9 | 33.3% | Median 9 headcount; London 33.3% |
| Visitor Queue | 77 | 2.1% | 8 | 18.2% | Median 8 headcount; London 18.2% |
| GatorLeads | 75 | 2% | 6 | 25.3% | Median 6 headcount; London 25.3% |
| Whoisvisiting | 68 | 1.8% | 5 | 16.2% | Median 5 headcount; London 16.2% |
| Leadsy | 67 | 1.8% | 6 | 37.3% | Median 6 headcount; London 37.3% |
| Arcade | 62 | 1.7% | 7 | 33.9% | Median 7 headcount; London 33.9% |
| 6sense | 59 | 1.6% | 6 | 42.4% | Median 6 headcount; London 42.4% |
| Navattic | 56 | 1.5% | 7 | 51.8% | Median 7 headcount; London 51.8% |
| Mailmunch | 54 | 1.5% | 6 | 27.8% | Median 6 headcount; London 27.8% |
| Supademo | 50 | 1.3% | 5 | 44% | Median 5 headcount; London 44.0% |
| Popupsmart | 43 | 1.2% | — | — | View these companies in Firmbase → |
| MailOptin | 35 | 0.9% | — | — | View these companies in Firmbase → |
| ValPal | 3 | 0.1% | — | — | View these companies in Firmbase → |
Systems detected below the page threshold appear with counts only; their full lists are available in the Firmbase app.
Market leader by size
The leading Lead generation system shifts with company size: among UK B2B with under 10 employees, Lead Forensics leads at 17.4% of the 2,166 with a detectable system; among UK B2B with 10–50 employees, Leadfeeder leads at 18.4% of the 1,341 with a detectable system; and among UK B2B with over 50 employees, Lead Forensics leads at 28.3% of the 198 with a detectable system.
Under 10 employees
17.4% of band
Under 10 employees is the largest band, with 2,166 companies. Lead Forensics ranks first at 17.4%, leaving most usage spread across the wider field.
10–50 employees
18.4% of band
10–50 employees contains 1,341 companies, with Leadfeeder first at 18.4%. The band is still dispersed, although the top two systems account for a visible share of usage.
Over 50 employees
28.3% of band
Over 50 employees is a smaller band of 198 companies. Lead Forensics ranks first at 28.3%, a higher first-place share than in the two smaller bands.
How Lead generation usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
All product names are trademarks of their respective owners. Firmbase is not affiliated with, sponsored by, or endorsed by any trademark owner.
UK B2B by Lead generation
Related directories
Frequently asked questions
What is the most-used Lead generation among UK B2B companies?
How many UK B2B companies have a detectable Lead generation?
What is a Lead generation?
How is Lead generation usage detected?
Which has more UK B2B companies, Leadfeeder or Lead Forensics?
What is the best Lead generation for UK B2B companies?
Search 3,705 UK companies by the lead generation technology they run.
Find the right decision-makers, see verified company data, and export your list in seconds.