B2B Companies Using Storylane in the UK: 96 Active Firms (2026)
B2B companies in the UK sell products and services to other organisations and show public-website use of interactive sales-demo technology.
For B2B sellers, interactive demo software usually sits between product marketing, revenue operations and web growth teams. It turns a product walkthrough into a controlled website asset: usable in paid campaigns, sales follow-up, partner enablement and ungated evaluation by buying committees. Adoption tends to signal a direct-channel posture rather than a pure referral or outbound model, since the company needs enough web traffic, content operations and sales tooling to justify maintaining demo flows. The fit is clearest among software-heavy firms where prospects want to test workflow logic before booking a call.
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In the UK, 96 B2B companies are actively trading and show this interactive-demo stack on their public websites. Reported headcount totals 2,099 among organisations reporting staff. Within a B2B marketing-automation comparison set with a denominator of 9,511, the stack sits at the low-share end, with 1.0% detected adoption behind broader email, CRM and automation systems. The regional skew is clear: London accounts for 46.9% of adopters, followed by the South East at 14.6%, the North West at 11.5%, the West Midlands at 6.3% and the East of England at 4.2%.
B2B sales-demo adoption does not create a standalone UK licence requirement. The relevant obligations follow the underlying activity: financial services, telecoms, data processing and professional services can each bring their own rulebook. For marketing operations, the ICO position is more immediate. PECR covers live calls, automated calls, electronic mail and fax; B2B emails or texts to corporate bodies do not require PECR consent under the corporate-subscriber rule, but senders still need to identify themselves and offer a valid opt-out route. UK GDPR continues to apply where business-contact personal data is processed, and live B2B calling requires screening against CTPS and TPS where applicable.
Adoption appears likely to track the maturity of direct sales motions rather than general company formation. Software-heavy B2B firms with product-led content, revenue-operations ownership and reusable demo narratives have the clearest reason to maintain this kind of stack; services-led firms may find a lighter video or sales-deck workflow sufficient. Vendor bundling in marketing automation and sales-engagement suites may also blur the category, making standalone demo tools easier to replace for less complex products. The more durable use cases tend to be higher-consideration sales, where buyers need to inspect workflow fit before a sales conversation.
What’s in the file
One row per company, 50+ columns — everything below plus each company’s verified directors, from Companies House filings.
Company data
Verified directors — included
Active director count is the full Companies House board, so it can be higher than the number of names listed — we leave out nominee and formation-agent directors, who aren’t worth contacting. It’s blank for the small number of companies whose officers we haven’t fetched yet.
You’re charged per business, not per row. Where a business trades through several registered companies you get every one, and the Group Primary column marks one row per business — filter to those and the count matches your invoice. Rows sharing a website are not automatically one business: franchises and multi-site operators each count separately, and where names don’t prove a relationship we count them apart rather than guess.
Adoption by company size
Adoption of Storylane varies by company size across the trading UK B2B companies in this cohort. 0.1% of the 76,784 companies with under 10 employees run Storylane (47 detected). 0.1% of the 31,788 companies with 10–50 employees run Storylane (41 detected). 0.1% of the 3,773 companies with over 50 employees run Storylane (4 detected).
96
Active firms
2026
1%
Of detected Marketing automation share
UK B2B
10
Median headcount
Filed accounts
294
Verified directors
Across this cohort
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Key facts
About 16% of the trading cohort reports turnover above £5M (16 of 96 firms) — the rest sits below that revenue band.
8% of the cohort was incorporated since 2022 (8 firms), so a sizeable share is in its first few filing cycles.
Within 9,511 B2B companies with a detectable marketing-automation system, companies running the interactive-demo tool account for 1.0% (96), behind larger email and automation systems in the same category.
The cohort is London-skewed: 46.9% (45) are registered in London, followed by 14.6% (14) in the South East and 11.5% (11) in the North West.
Co-detected stack signals point to sales-led web operations, with 84.4% (81) also showing tag-management technology, 79.2% (76) CDN or security infrastructure, and 51.0% (49) a public CMS.
The sector mix is software-heavy: SaaS tags appear on 77.1% (74), AI & Machine Learning on 28.1% (27), and Cybersecurity on 14.6% (14).
B2B demo and lead-capture journeys still sit within ICO marketing and data rules: corporate email or text does not need PECR consent, but senders must identify themselves, provide a valid opt-out, and apply UK GDPR where personal data is processed.
Lead generation market share among UK B2B
Share of the 9,511 UK B2B with a detectable system. As of June 2026.
What else do Storylane-running B2B run?
Share of the 96 Storylane-running UK companies where each technology was also detected. As of June 2026.
Where Storylane B2B are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
10
Median headcount
£872.5K
Median UK turnover
16.7%
Above £5M turnover
8
Incorporated since 2022
Verified directors — included in the file
Director names and roles for these 183 businesses, alongside financials and websites, in one Excel + CSV file.
Top UK B2B using Storylane
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 5 filingsDevelops and supplies business management software, including ERP, CRM, finance and accounting, inventory, order fulfilment, and industry‑specific systems. Provides cloud-based applications and…
Serves B2B organisations in sectors including construction, manufacturing, hospitality, convenience retail, warehousing and fulfilment, and waste management, targeting teams needing business…
Financial Health
WeakWeak · 0% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsDevelops sales enablement and customer onboarding software. Provides digital sales room workspaces where sales teams share content, proposals, quotes and action plans with buyers, track engagement…
Serves B2B revenue teams, including BDR/SDR teams, account executives, customer success, account management, CROs and partnerships managers involved in sales, onboarding, account management and…
Financial Health
StrongStrong · Growing, Hiring · 78% CAGR over 2y
Location
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Financial sub-scores
Computed from 3 filingsProvides a crowdsourced cybersecurity platform that connects organisations with security researchers to identify software and infrastructure vulnerabilities. Offers bug bounty programmes, penetration…
Serves security buyers and teams at enterprises and public-sector organisations, especially in financial services, healthcare, retail, automotive, technology and security companies.
Financial Health
StrongStrong · Hiring · 39% CAGR over 2y
Location
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Computed from 3 filingsDevelops governance, risk and compliance (GRC) software that integrates audit, risk and compliance management in a single platform. Provides tools for internal audit, enterprise and operational risk,…
Serves risk, internal audit and compliance teams at financial services organizations, banks and other regulated enterprises subject to frameworks such as SOX, Basel III, DORA and ISO 27001.
Financial Health
StableStable · 3% CAGR over 2y
Location
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Computed from 4 filingsDevelops a cloud-based customer platform that consolidates customer data, communications and transactions, and provides AI-driven automation, analytics and workflow tools for sales, customer success…
Serves B2B companies from start-ups to enterprises, targeting commercial, customer success, sales/GTM and professional services teams that manage customer relationships and revenue growth.
Financial Health
StrongStrong
Location
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Computed from 3 filingsDevelops real-time data analytics and customer engagement software. Provides platforms for customer journey orchestration, AI-driven optimisation, and omnichannel messaging including mobile push,…
Sells to enterprise marketing, customer experience and digital engagement teams, mainly in financial services, telecoms, retail and eCommerce, and travel and aviation.
Financial Health
StrongStrong · Growing · 0% CAGR over 2y
Location
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Computed from 5 filingsDevelops a data intelligence platform that provides data cataloguing, metadata management, governance, lineage tracking, and data quality tools. Software enables organisations to discover, document,…
Serves enterprise data, analytics, governance and AI teams in financial services, healthcare, insurance, manufacturing, retail, technology and the public sector, especially organisations with complex…
Financial Health
StrongStrong · Hiring · 37% CAGR over 5y
Location
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Computed from 2 filingsProvides sales, marketing, and research and development services to its parent company, supporting a cloud-based identity platform that delivers user authentication, authorization, single sign-on,…
Serves developers, product and security teams at businesses building customer-facing or B2B SaaS applications, including retail, financial services, healthcare, nonprofits and startups.
Financial Health
HealthyHealthy · -7% CAGR over 1y
Location
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Financial sub-scores
Computed from 4 filingsProvides global employment and HR management services, including employer of record, international payroll, contractor management, and onboarding tools. Enables companies to hire, manage, and pay…
Serves HR teams, executives and operations leaders at companies hiring employees or contractors across multiple countries, especially growing businesses expanding into new markets without local…
Financial Health
StrongStrong · Hiring · 8% CAGR over 3y
Location
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Financial sub-scores
Computed from 3 filingsDevelops and provides cloud-based digital asset management software used to store, organise, manage and distribute digital media files. The platform includes content workflow tools, analytics,…
Serves B2B marketing, brand, creative services and digital teams at small, midsize and enterprise organisations across consumer brands, technology, healthcare, finance, manufacturing, automotive,…
Financial Health
StrongStrong · Hiring · 35% CAGR over 2y
Location
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Computed from 3 filingsDevelops revenue operations software that aggregates sales, CRM, email and other data to manage sales pipelines, automate forecasting, support deal inspection, sales engagement, analytics, and…
Sells to enterprise go-to-market teams, including RevOps, sales, marketing, post-sales, finance and sales engineering, across technology, healthcare, business services, financial services and…
Financial Health
HealthyHealthy · -2% CAGR over 2y
Location
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- MaxContact12092396
Financial sub-scores
Computed from 5 filingsDevelops cloud-based contact centre software including predictive diallers, inbound and outbound call handling, IVR, workforce management and omnichannel messaging. Provides AI tools for chatbots,…
Sells to B2B and public-sector organisations running contact centres, including BPOs, insurers, debt collection agencies, financial services firms, utilities, and tech/telecoms teams focused on…
Financial Health
WeakWeak · Hiring · 5% CAGR over 4y
Location
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Computed from 5 filingsProvides SaaS digital archiving and preservation software that stores, protects and manages long‑term data. The platform supports search, access, migration and compliance for research, life sciences,…
Serves regulated pharmaceutical and life sciences companies, medical device firms, research organisations, galleries, libraries, museums, and corporate archive teams with long-term digital…
Financial Health
WeakWeak · 0% CAGR over 5y
Location
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Computed from 2 filingsDevelops and provides product lifecycle management (PLM) software and a digital thread platform. Offers tools for managing product data, engineering processes, requirements, and integrations across…
Serves enterprise and mid-market product manufacturers, especially discrete manufacturing teams in aerospace and defense, automotive, food and beverage, high tech, industrial, and medical device…
Financial Health
WeakWeak · Hiring · 20% CAGR over 1y
Location
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- Iris Software03196054
Financial sub-scores
Computed from 3 filingsDevelops and supplies business software and cloud services for accountancy practices, payroll processing, HR management, and education administration. Products include accounting, bookkeeping,…
Serves accountants and bookkeepers, SMEs and large enterprises, payroll bureaus, schools and trusts, independent schools, and sector-specific buyers in healthcare, hospitality and legal markets.
Financial Health
DistressedDistressed · 0% CAGR over 1y
Location
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Computed from 5 filingsProvides cloud-based software for managing information security and compliance programmes. Platform supports risk management, policy management, audits and reporting, helping organisations implement…
Serves startups to enterprises worldwide, targeting CISOs, heads of information security, IT leaders, CTOs, business owners and operations leads across sectors including fintech, healthcare, legal,…
Financial Health
StableStable · Hiring · 7% CAGR over 4y
Location
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Develops data protection, backup, and recovery software for cloud, virtual, physical, and SaaS environments. Provides platforms and services for securing, replicating, and restoring data across…
Serves businesses of all sizes, service providers and public-sector organisations, especially IT and security teams in government, education, financial services, insurance and healthcare.
Location
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Computed from 5 filingsDevelops identity verification and KYC software that captures and analyses ID documents, biometrics and payment cards. Provides tools for document verification, liveness and deepfake detection,…
Serves B2B customers in financial services, payments, crypto, marketplaces, healthcare, telecoms, hospitality and travel, and iGaming, especially teams responsible for onboarding, compliance, fraud…
Financial Health
StrongStrong
Location
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Computed from 4 filingsProvides B2B business data, lead generation tools and digital marketing services. Operates an online global directory and the EasyBusiness platform offering company databases, contact lists, email…
Targets B2B companies, especially sales and marketing teams, exporters, and organisations seeking suppliers or buyers across local, national and international markets and multiple industries.
Financial Health
DistressedDistressed · -6% CAGR over 3y
Location
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- Nice03403044
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Computed from 4 filingsDevelops and provides cloud-based customer experience and contact centre software, including AI-driven automation, conversational AI, workforce management, analytics, and voice services that help…
Serves large B2B and B2C enterprises with high-volume customer service operations, targeting contact centre, customer experience, operations and IT leaders managing omnichannel interactions and agent…
Financial Health
HealthyHealthy · -78% CAGR over 3y
Location
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Provides cloud-based veterinary practice management software for clinics and hospitals, including scheduling, clinical records, billing and payments, inventory management, client communication,…
Serves UK veterinary organisations, including general practices, emergency and specialty hospitals, equine and production animal clinics, mobile vets, corporate groups and university veterinary teams.
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Provides an embedded payments platform and APIs that enable businesses to automate financial operations. Services include multi‑currency accounts, pay‑ins and collections, instant and scheduled…
Serves B2B finance teams, accountants, corporates and enterprises, including firms in travel, lending and wage advance, merchant services, and investment and wealth sectors needing payment…
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Computed from 5 filingsProvides AI-powered software for private markets firms that automates legal and operational workflows, including contract negotiation, document analysis, entity management, investor obligation…
Sells to B2B customers in private markets, including investment firms, investment banks and law firms. Targets legal, compliance, finance and investor relations teams at private market firms…
Financial Health
StrongStrong · Hiring · 61% CAGR over 4y
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Computed from 5 filingsDevelops and provides cloud-based workforce management software for hourly workforces, including employee scheduling, shift planning, time and attendance tracking, payroll processing, HR records,…
Serves B2B organisations with hourly workforces, especially restaurants, hospitality, hotels, retail and social care, targeting HR, operations, finance, payroll teams, and business owners or…
Financial Health
StrongStrong · Growing, Hiring · 14% CAGR over 4y
Location
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Computed from 4 filingsOperates a cybersecurity platform that runs bug bounty and vulnerability disclosure programs, connecting organisations with vetted ethical hackers to identify software vulnerabilities. Also provides…
Sells to businesses and public sector organisations running security testing programmes, especially teams in retail, gaming, finance, hospitality, SaaS, telecoms, transport, healthcare, media,…
Financial Health
StrongStrong · Hiring · 17% CAGR over 3y
Location
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Computed from 5 filingsDevelops cloud-based workforce engagement and optimisation software for contact centres, including tools for workforce management, forecasting and scheduling, call recording, quality management,…
Serves contact centres and customer experience teams in enterprises, mid-market firms, BPOs and government organisations, with sector focus on finance, insurance, healthcare, hospitality, retail,…
Financial Health
StrongStrong · Growing · 2% CAGR over 4y
Location
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Computed from 5 filingsDevelops AI-powered talent management software that helps organisations recruit candidates, automate hiring and onboarding, analyse workforce data, and support employee development and retention…
Sells to enterprise HR, talent acquisition and talent management teams, including recruiters, hiring managers, talent leaders, HRIT and workforce planning stakeholders across large organisations.
Financial Health
StrongStrong · Hiring · 25% CAGR over 4y
Location
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Computed from 5 filingsProvides cloud-based customer communication and contact centre software, including AI voice, chat and email agents, inbound and outbound call handling, multi‑channel messaging, and remote visual…
Sells to businesses running customer service and contact centre operations, including SMEs and larger enterprises. Serves sectors such as utilities, property services, social housing, energy and…
Financial Health
StableStable · -8% CAGR over 4y
Location
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Computed from 2 filingsDevelops a cybersecurity platform that performs automated penetration testing and external attack surface management. The system continuously discovers internet‑facing assets, simulates attacks,…
Serves enterprise security and SecOps teams in sectors such as financial services, aviation, energy, gaming, retail, education, shipbuilding and ICT, especially organisations managing large external…
Financial Health
StrongStrong · Growing, Hiring · 33% CAGR over 1y
Location
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Computed from 4 filingsProvides usage‑based billing infrastructure software that processes product usage data, calculates charges, and automates quote‑to‑cash billing workflows. Integrates with CRM and ERP systems to…
Sells to B2B SaaS and software scale-ups using usage-based or complex pricing, especially finance, billing, operations, product, engineering, sales and customer success teams using CRM and ERP…
Financial Health
StableStable · Hiring · 5% CAGR over 3y
Location
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Computed from 2 filingsDevelops and provides cloud-based software for customer service and IT service management, including helpdesk ticketing, automation, and AI tools. Products enable businesses to manage support…
Sells to businesses worldwide, targeting IT service management, helpdesk, customer support and customer experience teams that manage employee and customer service operations.
Financial Health
StableStable · Hiring · 11% CAGR over 1y
Location
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Computed from 5 filingsProvides cloud software for professional services firms to create proposals and engagement letters, manage client agreements, automate invoicing and recurring billing, collect payments, and integrate…
Serves B2B professional services businesses, including accounting and tax firms, bookkeepers, agencies, consultants and financial advisors.
Financial Health
WeakWeak · -16% CAGR over 4y
Location
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Computed from 5 filingsDevelops sales enablement software that creates AI‑generated digital sales rooms for individual prospects. Integrates with HubSpot and Salesforce to share documents, tasks and updates via a single…
Serves B2B sales, revenue operations and customer success teams using HubSpot or Salesforce, especially companies managing prospect follow-up, onboarding and deal collaboration.
Financial Health
WeakWeak · 0% CAGR over 4y
Location
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Computed from 3 filingsDevelops AI software that analyses sales calls and customer interactions to generate insights, automate CRM data entry, score deals, prepare call briefs, and provide coaching feedback to help sales…
Serves B2B revenue teams, including sales leaders, RevOps teams and account executives, at companies managing sales pipelines, CRM processes, forecasting, coaching and customer conversation data.
Financial Health
StrongStrong · Hiring · 66% CAGR over 2y
Location
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Computed from 3 filingsDevelops enterprise software for sustainability management, enabling companies to measure carbon emissions and environmental impact, collect and standardise operational data, generate ESG and…
Sells to enterprise sustainability and ESG teams at large corporates, including Fortune 500 companies, major banks and global private equity firms with complex reporting obligations.
Financial Health
StrongStrong · Hiring · 224% CAGR over 2y
Location
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Computed from 4 filingsProvides a cloud-based employee experience platform including intranet, AI-powered search, internal communications tools, and service agents that help organisations share information, manage employee…
Serves enterprise HR, internal communications and IT teams across healthcare, manufacturing, technology/software, professional services, and state, local and education public-sector organisations.
Financial Health
StableStable · -8% CAGR over 3y
Location
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Computed from 4 filingsDevelops digital employee experience and endpoint management software for IT teams. The platform monitors desktops, virtual desktops and applications, and provides user experience analytics, patch…
Sells B2B to IT and digital workplace teams, including VDI/DaaS admins and service desk managers, in organisations managing employee endpoints, virtual desktops, SaaS apps and hybrid workplace…
Financial Health
HealthyHealthy · -62% CAGR over 3y
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Computed from 3 filingsDevelops software for IT operations and observability, providing a platform that monitors and analyses IT infrastructure, applications, networks and cloud environments. Includes automation, analytics…
Serves enterprise IT and ITOps teams, global systems integrators, service providers, channel partners, government and public sector bodies, financial services firms, and communications providers.
Financial Health
WeakWeak · -5% CAGR over 2y
Location
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Develops a cyber resilience training and simulation platform that provides hands-on cybersecurity labs, cyber‑attack simulations, and crisis exercises. Enables organisations to test incident…
Serves enterprise CISOs, security teams, developers and executives needing cyber resilience readiness, including sectors such as financial services, operational technology and organisations managing…
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Computed from 4 filingsDevelops sales and recruitment performance software that provides real-time leaderboards, office TV displays, competitions, alerts, and analytics dashboards. Integrates with CRM systems to track…
Serves B2B recruitment agencies and sales organisations, targeting recruiters, salespeople, team managers, operations and RevOps leaders, and business leaders managing performance across teams.
Financial Health
HealthyHealthy · Hiring · 37% CAGR over 3y
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Computed from 4 filingsDevelops cloud-based software for log analytics, security monitoring, and IT observability. The platform collects and analyzes machine data to detect security threats, monitor infrastructure and…
Serves B2B and public sector organisations, targeting security operations, IT, DevOps and engineering teams across education, finance, gaming, manufacturing, retail and tech/SaaS.
Financial Health
StableStable · -9% CAGR over 3y
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Computed from 4 filingsDevelops website optimization software that crawls and analyzes websites to identify technical SEO, performance, accessibility, and quality issues. Provides monitoring, analytics dashboards, QA…
Sells B2B to enterprise website teams, including SEO marketers, web developers, digital operations and accessibility teams, with emphasis on e-commerce, media and publishing companies, and agencies.
Financial Health
DistressedDistressed · -18% CAGR over 4y
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Computed from 5 filingsDevelops customer relationship management software for B2B enterprises. Provides a digital platform for conducting business reviews, collecting client feedback, tracking NPS and CSAT scores,…
Sells to B2B enterprises with key-account and customer success teams, particularly in facilities management, contract catering, BPO, logistics and manufacturing, that manage customer reviews and…
Financial Health
StrongStrong · Growing, Hiring · 55% CAGR over 4y
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Computed from 3 filingsDevelops and provides Atlas, a knowledge management and intranet platform for Microsoft 365. The software structures enterprise content to enable enterprise search, expertise directories, and…
Sells to B2B enterprises using Microsoft 365, especially legal, professional services, financial services and insurance firms, targeting knowledge, innovation and IT leaders and teams.
Financial Health
StableStable · -7% CAGR over 2y
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Computed from 5 filingsDevelops AI-based decisioning software for insurance and banking, including rating engines, pricing optimisation, underwriting analytics, and product personalisation tools that support real-time…
Sells to B2B financial services organisations, including global insurers, brokers, MGAs, banks and lenders, particularly teams responsible for pricing, underwriting, rating, product design and…
Financial Health
StableStable · -58% CAGR over 4y
Location
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Computed from 2 filingsProvides ESG and sustainability management software that collects and consolidates environmental, social and governance data, supports regulatory reporting frameworks, tracks carbon emissions across…
Serves B2B sustainability, finance and compliance teams in mid-market and enterprise organisations, including manufacturing, food and beverage, energy, shipping, retail, real estate, private equity,…
Financial Health
HealthyHealthy · Hiring · 62% CAGR over 1y
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Computed from 5 filingsProvides cloud management and FinOps software that visualizes multi‑cloud infrastructure, analyzes spending, generates billing reports, monitors security and compliance, and automates optimization…
Sells to engineering, DevOps, SRE, security, finance and FinOps teams managing cloud infrastructure in SMBs, large enterprises, MSPs and public-sector organisations, including government agencies.
Financial Health
StableStable · -67% CAGR over 4y
Location
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Financial sub-scores
Computed from 4 filingsProvides software and services for mobile application security testing, including automated scanning, penetration testing, risk intelligence, and developer tools that identify vulnerabilities, data…
Serves enterprises and public-sector agencies that build, use or manage mobile apps, including DevSecOps, security and development teams in retail, CPG, travel, financial services and government.
Financial Health
WeakWeak · Hiring · 5% CAGR over 3y
Location
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Computed from 4 filingsDevelops e-commerce software for grocery retailers, including digital storefronts, mobile shopping, content management, promotions and search tools, plus order picking and fulfilment systems and…
Targets grocery and consumer staples retailers, especially grocers running omnichannel operations, multi-site storefronts, loyalty programmes, digital advertising, and in-store picking and…
Financial Health
DistressedDistressed · -16% CAGR over 4y
Location
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Computed from 3 filingsDevelops network visibility and security software that analyses network traffic to detect threats, support incident investigation, and monitor performance. Provides network detection and response,…
Serves enterprise IT security, SOC and network operations teams in education, defence and intelligence, financial services, healthcare, retail, and public sector organisations.
Financial Health
StableStable · 2% CAGR over 2y
Location
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How Storylane usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. B2B companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of B2B companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Storylane is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
UK B2B by Lead generation
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Frequently asked questions
How many UK B2B companies use Storylane?
What share of UK B2B companies run Storylane?
How is Storylane usage detected?
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